Jitendra EV, an electric vehicle manufacturer based in Nashik, unveiled the nation’s inaugural see-through e-scooter model, PRIMO, with a price tag of INR 79,999 (ex-showroom).

Jitendra EV, recognized for its innovation in electric vehicles, has established a new standard in the two-wheeler category. The PRIMO model, distinguished by its transparency, boasts an appealing design, classic colour options, and competitive pricing. In addition to the transparent variant, the electric vehicle manufacturer offers models in black, silver, red, and white, catering to riders with diverse preferences.

The company also plans to introduce the PRIMO S with a 90 km range and the PRIMO Plus with an extended 130 km range in the upcoming year, providing riders with a broader array of choices.

Powered by a 60V, 26Ah battery pack, the PRIMO ensures optimal performance, delivering a range of 65 km on a single charge and reaching a top speed of 52 kmph. Not compromising on style, the scooter features telescopic forks, hydraulic forks with a spring coil, and a 7-degree gradient ability, promising a smooth and stylish ride.

Speaking on the launch, Co-Founder Samkit Shah commented, “At Jitendra EV, we aim to make the PRIMO transport model accessible to all sorts of riders who desire to purchase it, not just a select few. With this goal in mind, we designed the e-scooter model that is high on design and innovation and easy on the pocket. Our dedicated team has worked tirelessly to successfully launch the transparent electric vehicle, and after countless trials and errors, we are on the cusp of making the transparent scooter ready for mass production. The PRIMO is our way of letting riders dive into the future of electric mobility.”

Beyond its innovative transparency, the PRIMO incorporates tech-driven amenities, including economy, high-speed, boost riding modes, a digital instrument console, LED lamps, USB charging, side-stand indicator, thermal propagation alert, and reverse assist. Safety is prioritized through 90/90 10-inch tubeless tires and a reliable braking system with a front disc brake and rear drum brake setup.

Backed by a three-year vehicle warranty, the PRIMO signifies more than just a scooter; it symbolizes a commitment to a transparent, sustainable, and stylish future in electric mobility. 

Comments (0)

ADD COMMENT

Link Copied!

Hero MotoCorp, the world’s largest two-wheeler manufacturer, has recorded its highest YoY dispatch performance for February, with 558,216 units sold. This represents a 44 percent increase compared to the 388,068 units dispatched during the same month in 2025.

The company also reported an 18 percent increase in VAHAN registrations, totalling 458,346 units for the month.

Hero MotoCorp attributed the growth to the 100cc–125cc motorcycle segment and the scooter category, specifically the Xoom and Destini models.

VIDA, the electric mobility arm of Hero MotoCorp, recorded a threefold increase in market share compared to February 2025. Registrations for VIDA reached 12,514 units, reflecting a shift in consumer adoption of electric vehicles in the company's markets.

The international business division saw dispatches rise from 30,772 units to 41,248 units. This double-digit growth in global markets was attributed to demand for the company’s portfolio of premium motorcycles.

Comments (0)

ADD COMMENT

Link Copied!

TVS Motor Company (TVSM), one of the leading two-wheeler and three-wheeler manufacturers, has recorded monthly sales of 529,308 units for February 2026, up 31 percent YoY, as compared to the 403,976 units sold last year.

The company’s international business achieved its highest sales to date, with total exports reaching 158,000 units during the month.

Total two-wheeler sales rose by 30 percent, increasing from 391,889 units in the previous year to 507,862 units. Within this segment, domestic sales grew by 32 percent, reaching 365,471 units.

In February 2026, the company sold 241,282 motorcycles, up 25 percent YoY, 219,895 scooters, up 34 percent YoY, while three-wheeler sales grew by 77 percent YoY to 21,446 units.

The electric vehicle (EV) segment recorded a 60 percent growth rate, with sales rising from 24,017 units in February 2025 to 38,386 units in February 2026.

Total exports for the company registered a 27 percent increase, moving from 124,993 units to 158,268 units. Two-wheeler exports specifically saw a 23 percent rise, reaching 142,391 units.

Comments (0)

ADD COMMENT

Link Copied!

Hero MotoCorp, in collaboration with the Haryana Police and the Raahgiri Foundation, organised a women’s night rally titled #SheRidesForSafety. The event featured 150 women riders who completed a 9-kilometre route through the streets of Gurugram during late evening hours to promote road safety and inclusivity.

The rally was flagged off by Dr Arpit Jain, Deputy Commissioner of Police, Dr Rajesh Mohan, Deputy Commissioner of Traffic Police and Sanjay Bhan, Vice-President at Hero MotoCorp. During the event, fourteen women traffic police officers were honoured for their contributions to safe mobility.

The rally is a component of ‘Ride Safe India’, a three-month campaign launched in January 2026. The programme is based on the 4Es of road safety – Education, Engineering, Enforcement, and Emergency Care – as defined by the Ministry of Road Transport & Highways (MoRTH).

The campaign includes training sessions, awareness drives and school activations designed to establish safe riding as a social responsibility. By focusing on women at the centre of the narrative, the initiative aims to address safety and behavioural change across urban communities.

Latika Taneja, Head of Corporate Communications, Corporate Affairs & CSR, Hero MotoCorp, said, “As the world’s largest two-wheeler manufacturer, with millions riding Hero MotoCorp’s vehicles every day, road safety is not simply a priority, it is a responsibility that defines us. Through our Ride Safe India campaign, we are working to shape a culture of safety by driving sustained behaviour change across communities. Today’s women’s rally reaffirms our belief that safe mobility is fundamental to true empowerment because when women move freely and safely, societies move forward with them.”

Dr Arpit Jain, Deputy Commissioner of Police, Headquarters, Gurugram Police, stated, “Initiatives like the Ride Safe India go far beyond road safety awareness, they send a decisive message that our roads belong to every citizen, at every hour. We are proud to stand alongside Hero MotoCorp in creating a safer, more inclusive public space. As a department, we remain committed to partnering with organizations that translate intent into visible, on-ground impact.”

Comments (0)

ADD COMMENT

Link Copied!

Japanese two-wheeler maker Suzuki Motorcycle India (SMIPL) has inaugurated Himalayan Suzuki in Gangtok, marking the company’s first retail entry into the state of Sikkim. With this opening, the subsidiary of Suzuki Motor Corporation now maintains a presence across every state in India.

The facility, located at Lower Sichey, operates as a ‘3S’ outlet, providing sales, service and spare parts. The expansion into the North-East is intended to address demand for vehicles capable of operating in terrain characterised by inclines and varied road conditions.

Himalayan Suzuki retails the company’s full domestic portfolio. The service wing is equipped with tools for maintenance and is staffed by professionals trained to manage the manufacturer's technical requirements.

The company’s product portfolio includes Access, Avenis, Burgman Street, and the electric e-ACCESS scooters. The GIXXER, GIXXER SF, GIXXER 250, GIXXER SF 250 and the V-STROM SX in the motorcycle segment.

Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India, said, “Sikkim is an important market for us in the North-East. The state’s unique terrain calls for two-wheelers that offer consistent performance and reliability across inclines and varied road conditions. Suzuki’s portfolio has been well accepted in such environments. With the inauguration of Himalayan Suzuki in Gangtok, customers will now have easier access to our complete range of scooters & motorcycles and after-sales support. We sincerely thank our dealer partner, Himalayan Suzuki, for their collaboration in making this possible. With this addition, SMIPL is now present across all states of India.”

Comments (0)

ADD COMMENT

Link Copied!