KAW Veloce Motors, part of the KAW Group, has inked a strategic partnership with Brixton Motorcycles Austria, a brand under the Austrian family business KSR Group, to bring its motorcycles to the Indian market. 

This partnership aims to meet the growing demand for mid-size and premium two-wheelers in India, leveraging both companies' extensive experience and strong family legacies in the manufacturing and retail industries. The alliance between Brixton Motorcycles Austria and KAW Veloce Motors, India is said to be motivated by the country’s status as one of the largest motorcycle markets globally. 

As per the understanding, KAW Veloce Motors plans to introduce four Brixton models in India by the upcoming festive season: Crossfire 500X, Crossfire 500XC, Cromwell 1200 and Cromwell 1200X. These models embody Brixton’s unique selling points, including Retro-inspired designs, affordability, urban riding suitability, and customisation potential. Brixton’s emphasis on stylish design, competitive pricing, and urban practicality sets them apart in the Indian market, appealing to a broad range of riders.
Brixton Motorcycles Austria and KAW Veloce Motors, India have outlined a two-phase expansion plan. In phase one, they will set up a manufacturing facility in Kolhapur, Maharashtra, with an annual production capacity of over 40,000 units. The goal is to introduce the existing Brixton motorcycle range, with engine capacities ranging from 500cc to 1200cc. 

Phase two will see joint development of products specifically for the Indian market at Brixton’s Austria Design Center, alongside expanded manufacturing capabilities. Brixton Motorcycles Austria and KAW Veloce Motors unveil the first set of Brixton Motorcycles Austria launching in India this festive season, hinting at a new era of urban mobility with MotoHaus-inspired outlets. The partners will setup network in Pune/PCMC, Mumbai, Thane, Nashik, Chennai, Hyderabad, Bengaluru, Cochin, Coimbatore, Ahmedabad, Surat, Vapi, and Panjim.

KAW Veloce Motors’, says the Storr 500, an adventure tourer bike, which is scheduled to be globally launched in November and will also be introduced in in India.
Founded in 1962, the KAW Group, provides essential machinery and spares for sugar mills and agro machinery globally. Their profound expertise, combined with a deep understanding of the automotive retail sector, paved the way for the inception of KAW Veloce Motors (KVMPL), India. Spearheaded by the fourth-generation leader, Tushar Shelke, KVMPL's vision is to introduce renowned global two-wheeler brands to India, starting with Brixton Motorcycles, Austria.

Brixton Motorcycles, Austria, part of the KSR Group, is an Austrian family business with a history of over 25 years. The Kirschenhofer brothers, descendants of Otto Petermichl who founded a trading company in 1916, have transformed the business into an international entity known for producing affordable and stylish motorcycles. Their motorcycles, inspired by classic designs and integrated with modern technology, have gained significant popularity in Europe and Asia, particularly among younger riders and urban commuters.

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has recorded its highest YoY dispatch performance for February, with 558,216 units sold. This represents a 44 percent increase compared to the 388,068 units dispatched during the same month in 2025.

The company also reported an 18 percent increase in VAHAN registrations, totalling 458,346 units for the month.

Hero MotoCorp attributed the growth to the 100cc–125cc motorcycle segment and the scooter category, specifically the Xoom and Destini models.

VIDA, the electric mobility arm of Hero MotoCorp, recorded a threefold increase in market share compared to February 2025. Registrations for VIDA reached 12,514 units, reflecting a shift in consumer adoption of electric vehicles in the company's markets.

The international business division saw dispatches rise from 30,772 units to 41,248 units. This double-digit growth in global markets was attributed to demand for the company’s portfolio of premium motorcycles.

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TVS Motor Company (TVSM), one of the leading two-wheeler and three-wheeler manufacturers, has recorded monthly sales of 529,308 units for February 2026, up 31 percent YoY, as compared to the 403,976 units sold last year.

The company’s international business achieved its highest sales to date, with total exports reaching 158,000 units during the month.

Total two-wheeler sales rose by 30 percent, increasing from 391,889 units in the previous year to 507,862 units. Within this segment, domestic sales grew by 32 percent, reaching 365,471 units.

In February 2026, the company sold 241,282 motorcycles, up 25 percent YoY, 219,895 scooters, up 34 percent YoY, while three-wheeler sales grew by 77 percent YoY to 21,446 units.

The electric vehicle (EV) segment recorded a 60 percent growth rate, with sales rising from 24,017 units in February 2025 to 38,386 units in February 2026.

Total exports for the company registered a 27 percent increase, moving from 124,993 units to 158,268 units. Two-wheeler exports specifically saw a 23 percent rise, reaching 142,391 units.

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Hero MotoCorp, in collaboration with the Haryana Police and the Raahgiri Foundation, organised a women’s night rally titled #SheRidesForSafety. The event featured 150 women riders who completed a 9-kilometre route through the streets of Gurugram during late evening hours to promote road safety and inclusivity.

The rally was flagged off by Dr Arpit Jain, Deputy Commissioner of Police, Dr Rajesh Mohan, Deputy Commissioner of Traffic Police and Sanjay Bhan, Vice-President at Hero MotoCorp. During the event, fourteen women traffic police officers were honoured for their contributions to safe mobility.

The rally is a component of ‘Ride Safe India’, a three-month campaign launched in January 2026. The programme is based on the 4Es of road safety – Education, Engineering, Enforcement, and Emergency Care – as defined by the Ministry of Road Transport & Highways (MoRTH).

The campaign includes training sessions, awareness drives and school activations designed to establish safe riding as a social responsibility. By focusing on women at the centre of the narrative, the initiative aims to address safety and behavioural change across urban communities.

Latika Taneja, Head of Corporate Communications, Corporate Affairs & CSR, Hero MotoCorp, said, “As the world’s largest two-wheeler manufacturer, with millions riding Hero MotoCorp’s vehicles every day, road safety is not simply a priority, it is a responsibility that defines us. Through our Ride Safe India campaign, we are working to shape a culture of safety by driving sustained behaviour change across communities. Today’s women’s rally reaffirms our belief that safe mobility is fundamental to true empowerment because when women move freely and safely, societies move forward with them.”

Dr Arpit Jain, Deputy Commissioner of Police, Headquarters, Gurugram Police, stated, “Initiatives like the Ride Safe India go far beyond road safety awareness, they send a decisive message that our roads belong to every citizen, at every hour. We are proud to stand alongside Hero MotoCorp in creating a safer, more inclusive public space. As a department, we remain committed to partnering with organizations that translate intent into visible, on-ground impact.”

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Japanese two-wheeler maker Suzuki Motorcycle India (SMIPL) has inaugurated Himalayan Suzuki in Gangtok, marking the company’s first retail entry into the state of Sikkim. With this opening, the subsidiary of Suzuki Motor Corporation now maintains a presence across every state in India.

The facility, located at Lower Sichey, operates as a ‘3S’ outlet, providing sales, service and spare parts. The expansion into the North-East is intended to address demand for vehicles capable of operating in terrain characterised by inclines and varied road conditions.

Himalayan Suzuki retails the company’s full domestic portfolio. The service wing is equipped with tools for maintenance and is staffed by professionals trained to manage the manufacturer's technical requirements.

The company’s product portfolio includes Access, Avenis, Burgman Street, and the electric e-ACCESS scooters. The GIXXER, GIXXER SF, GIXXER 250, GIXXER SF 250 and the V-STROM SX in the motorcycle segment.

Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India, said, “Sikkim is an important market for us in the North-East. The state’s unique terrain calls for two-wheelers that offer consistent performance and reliability across inclines and varied road conditions. Suzuki’s portfolio has been well accepted in such environments. With the inauguration of Himalayan Suzuki in Gangtok, customers will now have easier access to our complete range of scooters & motorcycles and after-sales support. We sincerely thank our dealer partner, Himalayan Suzuki, for their collaboration in making this possible. With this addition, SMIPL is now present across all states of India.”

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