KAW Veloce Motors, part of the KAW Group, has inked a strategic partnership with Brixton Motorcycles Austria, a brand under the Austrian family business KSR Group, to bring its motorcycles to the Indian market. 

This partnership aims to meet the growing demand for mid-size and premium two-wheelers in India, leveraging both companies' extensive experience and strong family legacies in the manufacturing and retail industries. The alliance between Brixton Motorcycles Austria and KAW Veloce Motors, India is said to be motivated by the country’s status as one of the largest motorcycle markets globally. 

As per the understanding, KAW Veloce Motors plans to introduce four Brixton models in India by the upcoming festive season: Crossfire 500X, Crossfire 500XC, Cromwell 1200 and Cromwell 1200X. These models embody Brixton’s unique selling points, including Retro-inspired designs, affordability, urban riding suitability, and customisation potential. Brixton’s emphasis on stylish design, competitive pricing, and urban practicality sets them apart in the Indian market, appealing to a broad range of riders.
Brixton Motorcycles Austria and KAW Veloce Motors, India have outlined a two-phase expansion plan. In phase one, they will set up a manufacturing facility in Kolhapur, Maharashtra, with an annual production capacity of over 40,000 units. The goal is to introduce the existing Brixton motorcycle range, with engine capacities ranging from 500cc to 1200cc. 

Phase two will see joint development of products specifically for the Indian market at Brixton’s Austria Design Center, alongside expanded manufacturing capabilities. Brixton Motorcycles Austria and KAW Veloce Motors unveil the first set of Brixton Motorcycles Austria launching in India this festive season, hinting at a new era of urban mobility with MotoHaus-inspired outlets. The partners will setup network in Pune/PCMC, Mumbai, Thane, Nashik, Chennai, Hyderabad, Bengaluru, Cochin, Coimbatore, Ahmedabad, Surat, Vapi, and Panjim.

KAW Veloce Motors’, says the Storr 500, an adventure tourer bike, which is scheduled to be globally launched in November and will also be introduced in in India.
Founded in 1962, the KAW Group, provides essential machinery and spares for sugar mills and agro machinery globally. Their profound expertise, combined with a deep understanding of the automotive retail sector, paved the way for the inception of KAW Veloce Motors (KVMPL), India. Spearheaded by the fourth-generation leader, Tushar Shelke, KVMPL's vision is to introduce renowned global two-wheeler brands to India, starting with Brixton Motorcycles, Austria.

Brixton Motorcycles, Austria, part of the KSR Group, is an Austrian family business with a history of over 25 years. The Kirschenhofer brothers, descendants of Otto Petermichl who founded a trading company in 1916, have transformed the business into an international entity known for producing affordable and stylish motorcycles. Their motorcycles, inspired by classic designs and integrated with modern technology, have gained significant popularity in Europe and Asia, particularly among younger riders and urban commuters.

Bengaluru-based electric vehicle company Ultraviolette Automotive collaborated with the Madras Regiment Centre (MRC) of the Indian Army for a five-day rally across Tamil Nadu, by providing a fleet of F77 motorcycles.

The ride honoured the army Veterans and Veer Naris of Madras Regiment and the Armed Forces community in the region.

Under the aegis of the Dakshin Bharat Area, the rally covered six districts of Tamil Nadu - Tirupur, Karur, Dindigul, Madurai, Theni and Coimbatore. The team of army personnel engaged with approximately 3,000 veterans and veer naris during the journey: addressing various concerns, sharing crucial information on entitlements, and providing immediate assistance. The F77s covered a cumulative distance of over 6000 kilometres.

Narayan Subramaniam, CEO & Co-Founder, Ultraviolette, said, " Collaborating again with the Indian Army for this remarkable outreach initiative is an honour that resonates deeply with Ultraviolette's ethos. Our vision to create world-class technology is inspired by the spirit of the India - undaunted, resilient, and driven by purpose. The F77 embodies the very principles that define our Armed Forces - precision, performance, and an unwavering commitment to excellence. To witness Ultraviolette playing a key role in this rally, honouring veterans, and their families, is not just a privilege but a defining moment in our journey".

Suzuki Motorcycle India (SMIPL), a leading manufacturer of two-wheelers in the country, has reported wholesales of 112,948 units for April 2025, which is 14 percent higher than 99,377 units it sold last year.

The company reported an 8 percent growth in its domestic sales at 95,214 units, as compared to 88,067 units last year, while exports grew by 57 percent at 17,734 units, as against 11,310 units for the same period last year.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “This positive start to the year fills us with gratitude. Each unit sold represents the beginning of a new journey with our customers and we are thankful to be a part of it. We will continue to work sincerely to meet the evolving expectations of our customers and contribute positively to their journey with us.”

Last month, the company further upgraded its product lineup, including the Hayabusa to be OBD-2B compliant.

Chennai-based two-wheeler and three-wheeler maker TVS Motor Company has announced its wholesales for April 2025. The company reported witnessing a 16 percent growth, selling 443,896 units, as against 383,615 units last year. 

The domestic two-wheeler sales include 220,527 motorcycles and 169,741, while exports accounted for 106,683 units.  

EV sales grew by 59 percent, rising from 17,403 units in April 2024 to 27,684 units last month.

Three-wheeler sales grew by 50 percent YoY from 9,023 units to 13,566 units.

Blending the pulse of street culture, community and high-octane energy, Royal Enfield hosted the first-ever edition of HunterHood in Mumbai and New Delhi during the last weekend of April 2025. 
Inspired by the spirit of Hunter motorcycle of the company, the HunterHood event – the latest cultural initiative built around the ethos of “From the streets, For the streets” – brought together riders, artists and urban explorers across the two Indian mega cities. 
The company also unveiled ‘The 2025 Hunter 350’ with three new colourways and upgraded features inspired by and designed for ‘The Coolest Neighbourhoods of the world’.
Featuring unique programming in the form of skateboarding sessions, spontaneous cyphers, vibrant graffiti art, live music jams, dynamic dance circles and exhilarating BMX stunts, the event witnessed high-octane performances by some of India’s top musicians like Dino James, Wild Wild Women, Shah Rule, Suggahunny, The Spindoctor, OG Shez, Ikka, DK Mocity, Dhanji, Lush Lata and Samriddhi Bhargav. 
The event saw over 12 homegrown, premium and emerging street-led brands spanning skateboarding, apparel, sneakers and the culinary space participate. It was attended by 5,000 people across the two mega cities.