Adishwar Auto Ride India, a manufacturer in the Indian superbike market, launched the Keeway SR250 at INR 14.9 billion (ex-showroom, Delhi), on Wednesday at the Auto Expo 2023. This is the Hungarian brand’s eighth product offering in the Indian market. Adishwar claims that the motorcycle showcases classic design elements to create a nostalgic experience, while providing all the modern-day elements, making it the perfect neo-retro offering for urban commuting. The Keeway SR250 will prove to be the perfect upgrade for someone looking at a minimalistic design packed with retro appeal and engaging performance.

Vikas Jhabakh, Managing Director, Adishwar Auto Ride India, said, “We are pleased to launch the all-new Keeway SR250 in India. With the exceptional response we have been receiving for the earlier launched SR125, we decided to add another member to the Keeway SR series, allowing customers to opt for a more powerful option within the brand, without compromising on the nostalgic appeal the motorcycle has created. I am confident that the SR250 will prove to be a favourite amongst many riders, with its simplistic approach, old school design lines and peppy performance.”

According to Adishwar, the SR250 is targeted towards a much mature audience that is well-settled and family-oriented. This neo-retro motorcycle is designed to take our customers back to the good old days, while still offering them the practicality and accessible performance to run their daily errands. Powered by a single-cylinder, four-stroke, 223cc engine with EFI, the Keeway SR250 produces 16.08HP of peak power at 7500rpm, along with 16 Nm of maximum torque at 6500rpm, while tipping the scale at 120 kg (dry). Braking is taken care of by a 300 mm disk upfront and a 210 mm disk at the rear, with the safety net of dual-channel ABS. Adishwar states that the fuel capacity of 14.2 litres is generous for daily urban travel and occasional weekend getaways. The 160mm ground clearance is also apt to tackle Indian road conditions, while the rear adjustable suspension will take care of the riding requirements, be it solo or with pillion.

As per Adishwar, deliveries and test rides of the Keeway SR250 will start from April 2023 onwards, through authorised Benelli | Keeway dealerships. Customers can also book their motorcycle at just INR 2000 by logging onto www.keeway-india.com or visiting the nearest dealership.

Bengaluru-based electric vehicle company Ultraviolette Automotive collaborated with the Madras Regiment Centre (MRC) of the Indian Army for a five-day rally across Tamil Nadu, by providing a fleet of F77 motorcycles.

The ride honoured the army Veterans and Veer Naris of Madras Regiment and the Armed Forces community in the region.

Under the aegis of the Dakshin Bharat Area, the rally covered six districts of Tamil Nadu - Tirupur, Karur, Dindigul, Madurai, Theni and Coimbatore. The team of army personnel engaged with approximately 3,000 veterans and veer naris during the journey: addressing various concerns, sharing crucial information on entitlements, and providing immediate assistance. The F77s covered a cumulative distance of over 6000 kilometres.

Narayan Subramaniam, CEO & Co-Founder, Ultraviolette, said, " Collaborating again with the Indian Army for this remarkable outreach initiative is an honour that resonates deeply with Ultraviolette's ethos. Our vision to create world-class technology is inspired by the spirit of the India - undaunted, resilient, and driven by purpose. The F77 embodies the very principles that define our Armed Forces - precision, performance, and an unwavering commitment to excellence. To witness Ultraviolette playing a key role in this rally, honouring veterans, and their families, is not just a privilege but a defining moment in our journey".

Suzuki Motorcycle India (SMIPL), a leading manufacturer of two-wheelers in the country, has reported wholesales of 112,948 units for April 2025, which is 14 percent higher than 99,377 units it sold last year.

The company reported an 8 percent growth in its domestic sales at 95,214 units, as compared to 88,067 units last year, while exports grew by 57 percent at 17,734 units, as against 11,310 units for the same period last year.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “This positive start to the year fills us with gratitude. Each unit sold represents the beginning of a new journey with our customers and we are thankful to be a part of it. We will continue to work sincerely to meet the evolving expectations of our customers and contribute positively to their journey with us.”

Last month, the company further upgraded its product lineup, including the Hayabusa to be OBD-2B compliant.

Chennai-based two-wheeler and three-wheeler maker TVS Motor Company has announced its wholesales for April 2025. The company reported witnessing a 16 percent growth, selling 443,896 units, as against 383,615 units last year. 

The domestic two-wheeler sales include 220,527 motorcycles and 169,741, while exports accounted for 106,683 units.  

EV sales grew by 59 percent, rising from 17,403 units in April 2024 to 27,684 units last month.

Three-wheeler sales grew by 50 percent YoY from 9,023 units to 13,566 units.

Blending the pulse of street culture, community and high-octane energy, Royal Enfield hosted the first-ever edition of HunterHood in Mumbai and New Delhi during the last weekend of April 2025. 
Inspired by the spirit of Hunter motorcycle of the company, the HunterHood event – the latest cultural initiative built around the ethos of “From the streets, For the streets” – brought together riders, artists and urban explorers across the two Indian mega cities. 
The company also unveiled ‘The 2025 Hunter 350’ with three new colourways and upgraded features inspired by and designed for ‘The Coolest Neighbourhoods of the world’.
Featuring unique programming in the form of skateboarding sessions, spontaneous cyphers, vibrant graffiti art, live music jams, dynamic dance circles and exhilarating BMX stunts, the event witnessed high-octane performances by some of India’s top musicians like Dino James, Wild Wild Women, Shah Rule, Suggahunny, The Spindoctor, OG Shez, Ikka, DK Mocity, Dhanji, Lush Lata and Samriddhi Bhargav. 
The event saw over 12 homegrown, premium and emerging street-led brands spanning skateboarding, apparel, sneakers and the culinary space participate. It was attended by 5,000 people across the two mega cities.