Lectrix EV, the electric mobility arm of SAR Group, has launched its EV two-wheeler with two different battery capacity options namely LXSG2.0 and LXS G3.0. The LXS G2.0 and LXS G3.0 scooters are offered with 2.3 KW and 3 KW batteries respectively, resulting in a claimed range of over 100 Kms.
The LXS scooters are priced from Rs. 100,000 onwards and will be available at more than 100 dealerships across the country. The manufacturer has focused on providing the user with modern, safe, intelligent, and connected mobility. The manufacturer claims that the chassis has been torture tested for more than 260,000 Kms. In addition, the LXS G scooters will also get over the air updates.
The electric scooter offers a host of features, these include 36 safety features, 24 smart features, 14 comfort features, 10 performance features and 9 aesthetic features. The newly launched electric scooters also offer first in class features such as navigation assist, auto turn indicators, keyless access, immobiliser, emergency SOS alert, geo-fencing, find my scooter and more.
Lectrix has started accepting pre-bookings with a limited period introductory offer for the LXS G scooters and deliveries are expected by 16th August, across India.
K Vijaya Kumar, MD & CEO, Lectrix EV stated, “The LXS G is for the young Indians who don't need their dad's connections to succeed. Lectrix is not doing EV merely because we can do it well, but because great quality, affordable and connected mobility of the future is what young Indian Gen Z need for them to go forward. Because easy, affordable and clean personal mobility is the key to unlocking progress. We want to make it easy and risk free for the Gen Z to shift to electric mobility. The LXS G scooters have 93 game changing features targeting the Gen Z. The Indian Gen Z needs a well-connected vehicle that comes with tech features like smart navigation, first in class auto-indicators, over the air updates, find-my-vehicle, emergency SOS buttons etc. The young sleek design and vibrant colours is icing on the cake.”
Classic Legends Celebrates International Jawa-Yezdi Day 24th Edition
- By MT Bureau
- July 13, 2026
Classic Legends, an Indian motorcycle manufacturer by the Mahindra Group the makers of Jawa, Yezdi and BSA brands, celebrated the 24th Edition of International Jawa-Yezdi Day (IJYD) on 12 July 2026.
The event, which began as an initiative among motorcycle owners, involved over 7,500 riders across 150 cities in India this year. The celebration included 40 enthusiast communities in India and participants in 11 countries, who marked the occasion through rides and gatherings. The event united owners of vintage motorcycles with riders of current Jawa and Yezdi models.
Anupam Thareja, Co-Founder, Classic Legends, said, "24-years ago, International Jawa-Yezdi Day began as a simple expression of passion among riders who wanted to celebrate the motorcycles they loved. Today, it has grown into a global tradition that transcends borders and generations. What makes IJYD truly special is that it belongs to the riders themselves. Every ride, every gathering and every shared story keeps this legacy alive. More importantly, it celebrates the friendships, communities and memories built around these motorcycles. We are honoured to be a part of movement that continues to grow stronger with every passing year."
The festivities were organised by more than 40 rider clubs, along with dealerships and enthusiast communities.
IGNYTE Launches Carbon Fiber Helmet Series At Prices Starting INR 14,999
- By MT Bureau
- July 13, 2026
IGNYTE, the premium helmet brand of Steelbird, has introduced its Carbon Fibre Series, featuring three models: the IGN-10, IGN-14, and IGN-16.
The helmets are manufactured in-house using carbon fibre composite shells designed for impact performance and durability. It introduces multi-colour exposed carbon fibre textures and finishes.
The IGN-10 and IGN-14 are priced at INR 14,999, while the IGN-16 is priced at INR 19,999. The helmet comes with a three-year warranty and accessories such as smoke visors and fitting head foam.
It uses an Expanded Polypropylene (EPP) liner with Kevlar reinforcement, which provides energy absorption and multi-impact capability. The series holds both ISI and DOT certifications. Features include anti-fog and anti-scratch visors, ventilation channels, antimicrobial interiors and an aerodynamic profile. The production process utilises balloon moulding.
Kashish Kapur, Director, Steelbird Hi-Tech India, said, "The IGNYTE Carbon Fibre Series represents our vision of creating premium helmets that combine world-class safety, advanced materials, and exceptional craftsmanship. Every helmet has been designed and manufactured in-house with a strong focus on innovation, lightweight performance, and rider protection. With this launch, we are taking another significant step towards offering Indian motorcyclists globally competitive products that deliver the highest standards of safety and performance."
Hero MotoCorp Launches New Campaign For Destini Scooter
- By MT Bureau
- July 10, 2026
Hero MotoCorp, the world’s largest two-wheeler manufacturer, has introduced a campaign for its Destini scooter, titled ‘Hero Ka Scooter, Scooter Ka Hero.’ Conceptualised by McCann India, the campaign focuses on the relationship between a father and child, portraying the scooter as a companion for family journeys.
The campaign film features a girl who imagines an evening ride with her father as an adventure involving a dragon. The narrative integrates product features into the story: the metal body provides protection, the mileage exhausts the creature in a race, the legroom stores food and the under-seat storage is used to toast corn.
Aashish Midha, Head of Marketing, Hero MotoCorp, said, “At Hero MotoCorp, we believe the most meaningful stories are those rooted in everyday life. ‘Hero Ka Scooter, Scooter Ka Hero’ celebrates parents – the everyday heroes of every Indian family –through the boundless imagination of a child. The Hero Destini has always stood for trust, comfort and practicality, and this campaign brings those values to life in a way that is both emotionally engaging and deeply relatable. It reinforces our commitment to building products that become an integral part of our customers’ lives and cherished family moments.”
Prasoon Joshi, Chairman, Omnicom Advertising India, said, “The more memorable ideas rarely begin with what a brand wants to say. They begin with something people already feel, but may not have found the words for. When a brand captures that truth, it stops feeling like advertising and starts feeling deeply familiar. Hero Destini expresses this in a simple but evocative manner. Every child sees their father as their first superhero, not because he has superpowers, but because he quietly shows up, overcomes obstacles and finds a way to keep the family moving. In the film, the scooter becomes part of that quiet magic. It isn’t just a ride. It helps turn an ordinary journey into an adventure, complete with a dragon, seen through a child’s eyes. That’s what makes the film linger. It reminds us that true creativity doesn’t need to exaggerate reality; it elevates the genuine emotions already present. And this is where the brands then find a place in people’s hearts.”
Yamaha Launches FZ-Blue Flex Ethanol-Ready Motorcycle In India At INR 124,240
- By MT Bureau
- July 10, 2026
India Yamaha Motor has launched the FZ-Blue Flex, a motorcycle capable of running on ethanol-blended fuels ranging from E20 to E85 at INR 1,24,240 (ex-showroom, Delhi).
The motorcycle, powered by a 149cc fuel-injected engine, delivers 8.6 kW of power and 12.8 Nm of torque via a 5-speed gearbox. It uses a front telescopic suspension, a rear swingarm and an anti-lock braking system.
Hajime Aota, Chairman, Yamaha Motor India Group, said, “Achieving a carbon-neutral future requires a dynamic, multi-pathway strategy rather than a single solution. Having already commenced our electric vehicle journey in India, the introduction of our innovative Blue Flex technology marks another strategic milestone. This move is a deliberate alignment of Yamaha’s global sustainability vision with the Indian government’s progressive biofuel policies. By embracing multiple technological avenues, we reinforce our commitment to global carbon neutrality goals while providing versatile, high-quality products tailored to the evolving needs of Indian consumers.”
The motorcycle will be available in Metallic Black and sold through selected Blue Square dealerships across Delhi, Uttar Pradesh, Maharashtra, Karnataka, Telangana and Tamil Nadu.
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