Okaya EV, the electric vehicle division of electronic solutions provider Okaya Group, has launched the Freedum, a slow-speed electric scooter starting at INR 69,900.

The Freedum e-scooter will be available in lithium-ion and lead-acid variants in 12 colour options. The new e-scooter comes as the company’s third product in the market ever since its launch (company’s)  in July 2021. This made-in-India scooter will be manufactured in Baddi, Himachal Pradesh.

The Freedum is a stylish yet practical e-scooter. It boasts LED DRLs at the front, a sharp headlight dome and trendy steel rims on the front wheel. All variants of the e-scooter also get telescopic forks at the front and a monoshock at the rear. A comfortable seat for the rider and the pillion, paired with ample storage space on the footboard, makes the Freedum suited for last-mile delivery requirements. 

The Freedum LI-2 gets a 48V 30 Ah lithium-ion battery with a total riding range of 70-80 km and a complete charging time of four-five hours. The Freedum LA-2, the lead-acid variant, gets a 48V 28 Ah battery with a total riding range of 50-60 km and 8-10 hours of charging period. Both the variants are equipped with the same 250W hub motor with a top speed of 25 kmph. The e-scooters sit on a tubular frame with a loading capacity of 150 kg.

The newly-launched Freedum joins Okaya's existing portfolio of two slow-speed models: the AvioniQ series and the ClassIQ series.

The Freedum, targeted at the masses, will be launched in two variants starting with low-speed e-scooters for select markets. Going forward, the company plans to introduce a high speed, high range variant with over 250 km per charge in the coming months.

The company plans to introduce 14 new products in the current financial year. Okaya also plans to introduce a high-speed motorcycle and a range of specialised B2B vehicles built and developed for delivery-based businesses.

Presently, Okaya has a network of 120 dealers since its recent launch and aims to establish 800 additional dealerships in the future.

The Okaya Group, present in the electronics field for 35 years, is confident in meeting customer expectations of quality and reliability through seamless service and spares support.

Anil Gupta, Managing Director, Okaya Power Group, said, "Electric is the future and we find ourselves best placed to offer a high-quality, value for money proposition to every Indian. Owing to our allied business interests, it is only natural for us to have an advantage in the market space. Being very conscious of the quality and durability of our products, we have created a fully made in India proposition that gives fillip to government's aim to see 10 million e-scooters on-road by 2025."

Anshul Gupta, Director, Okaya Power Group, said," Our product proposition not only focuses on delivering EV as a mobility tool but to create an ecosystem where electric is the most obvious and possibly the best choice for a customer. We are trying to ensure the availability of good quality spares and services with proper infrastructure and financing. We recognise that an e-scooter is nothing without a battery, electronics and proper software, and we already have an in-house advantage. We hope to continue to deliver customer delight in this endeavour too." (MT)

Bengaluru-based electric vehicle company Ultraviolette Automotive collaborated with the Madras Regiment Centre (MRC) of the Indian Army for a five-day rally across Tamil Nadu, by providing a fleet of F77 motorcycles.

The ride honoured the army Veterans and Veer Naris of Madras Regiment and the Armed Forces community in the region.

Under the aegis of the Dakshin Bharat Area, the rally covered six districts of Tamil Nadu - Tirupur, Karur, Dindigul, Madurai, Theni and Coimbatore. The team of army personnel engaged with approximately 3,000 veterans and veer naris during the journey: addressing various concerns, sharing crucial information on entitlements, and providing immediate assistance. The F77s covered a cumulative distance of over 6000 kilometres.

Narayan Subramaniam, CEO & Co-Founder, Ultraviolette, said, " Collaborating again with the Indian Army for this remarkable outreach initiative is an honour that resonates deeply with Ultraviolette's ethos. Our vision to create world-class technology is inspired by the spirit of the India - undaunted, resilient, and driven by purpose. The F77 embodies the very principles that define our Armed Forces - precision, performance, and an unwavering commitment to excellence. To witness Ultraviolette playing a key role in this rally, honouring veterans, and their families, is not just a privilege but a defining moment in our journey".

Suzuki Motorcycle India (SMIPL), a leading manufacturer of two-wheelers in the country, has reported wholesales of 112,948 units for April 2025, which is 14 percent higher than 99,377 units it sold last year.

The company reported an 8 percent growth in its domestic sales at 95,214 units, as compared to 88,067 units last year, while exports grew by 57 percent at 17,734 units, as against 11,310 units for the same period last year.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “This positive start to the year fills us with gratitude. Each unit sold represents the beginning of a new journey with our customers and we are thankful to be a part of it. We will continue to work sincerely to meet the evolving expectations of our customers and contribute positively to their journey with us.”

Last month, the company further upgraded its product lineup, including the Hayabusa to be OBD-2B compliant.

Chennai-based two-wheeler and three-wheeler maker TVS Motor Company has announced its wholesales for April 2025. The company reported witnessing a 16 percent growth, selling 443,896 units, as against 383,615 units last year. 

The domestic two-wheeler sales include 220,527 motorcycles and 169,741, while exports accounted for 106,683 units.  

EV sales grew by 59 percent, rising from 17,403 units in April 2024 to 27,684 units last month.

Three-wheeler sales grew by 50 percent YoY from 9,023 units to 13,566 units.

Blending the pulse of street culture, community and high-octane energy, Royal Enfield hosted the first-ever edition of HunterHood in Mumbai and New Delhi during the last weekend of April 2025. 
Inspired by the spirit of Hunter motorcycle of the company, the HunterHood event – the latest cultural initiative built around the ethos of “From the streets, For the streets” – brought together riders, artists and urban explorers across the two Indian mega cities. 
The company also unveiled ‘The 2025 Hunter 350’ with three new colourways and upgraded features inspired by and designed for ‘The Coolest Neighbourhoods of the world’.
Featuring unique programming in the form of skateboarding sessions, spontaneous cyphers, vibrant graffiti art, live music jams, dynamic dance circles and exhilarating BMX stunts, the event witnessed high-octane performances by some of India’s top musicians like Dino James, Wild Wild Women, Shah Rule, Suggahunny, The Spindoctor, OG Shez, Ikka, DK Mocity, Dhanji, Lush Lata and Samriddhi Bhargav. 
The event saw over 12 homegrown, premium and emerging street-led brands spanning skateboarding, apparel, sneakers and the culinary space participate. It was attended by 5,000 people across the two mega cities.