Covid has stalled many cycles but it has revived the demand for electric bicycles worldwide. In India, its sales (which were stagnant) grew by over two-fold in the last year.

The acceleration has been caused by the growing desire for fitness and personal mobility. With restrictions on movement and access to gyms or sports arenas, people have taken up cycling as an alternative way of exercising. The adoption of cycling as apart of one’s lifestyle is growing across age groups and is proof that the pandemic has changed mindsets. If only the pandemic had waned in India, cycling would get a fresh pedal on World Bicycle Day.

Electric bicycles, aka e-bikes, globally are playing a major role as it helps in meeting the goals of smart cities. It allows the user to commute faster, increases transportation options, contributes towards curbing pollution, enhances road safety by reducing traffic congestion and allows for social distancing. E-bikes are ideal for anyone who craves speed without the mechanical intricacies of a gas-powered machine. A lot of attention is also being given to its design, as one can now find handsome designs with fine finishing and detailing. 

The traditional way of looking at bicycles is that it's either meant for fitness or to travel shorter distances. But not anymore as e-bikes have become the latest craze around the globe. With easy distribution, offline and online, more and more e-bikes are seen on the roads. 

But how is this important for corporations and employers? With improvement in physical fitness, no wastage of time in traffic jams, and reduced frustration from road rages and accidents, comes astronomical improvement in the mental health of workers, thus further improving their efficiency, leading to higher output and reduced leaves due to health issues.

Employers in India have begun to notice the benefits of e-bikes and have started taking the initiative of providing their employees with the same and enjoying the benefits of costs saved and healthy employees. OEM brands working in the e-bikes sector need to join hands together to promote this habit to co-exist within all metropolises to make the impact significant enough on a global scale.

The pedal assistance allows all age groups to travel more easily and longer while giving them the proper daily dose of vitamin D. A typical working professional in an Indian metropolitan city lives within a radius of 10 kilometres from their workspace. However, with the proliferation of motorised vehicles in such cities, and the tacit label of status that is attached to the ownership of a motorised vehicle, our roads are choked with private cars and motorcycles. This has increased the average living expenses by around INR 1.2-1.5 lakh annually if you own a car or INR 30-50 thousand for a motorcycle. Along with this comes numerous problems such as clogged roads, instances of road rage and accidents, all of which have contributed to time wasted on the road and deteriorating mental health. This is also not to mention, the costs of air pollution and CO2 emissions making life in the city bleaker by the day.

Highlighting the Advantages of Electric Bicycles

1. Cycling, as we all know, is one of the best exercises that help in maintaining the body metabolism. For moderate distances like 25–50-kilometre, e-bikes are the best solution.
2. E-bikes are pollution-free. Imagine a scenario where battery-operated automobiles are seen in large numbers on the roads. E-Bikes are surely going to contribute to keeping the environment green!
3. Simple to operate and park – The safety automatic features make e-bikes a hassle-free technology. You do not have to stress about what gear you are in and how to operate the clutch correctly. You only have to execute a little physical effort to drive your e-bike. The fact that you do not have to worry about gas or oil makes it fantastic. They are also easy to park in.
4. Connected mobility enables the fusion of technology with products that make them intelligent. 

Now you need not be Lance Armstrong to get the thrill of riding at an average speed of 25 kilometres per hour. Just own an e-bike and go riding your world! Governments and businesses around the world have come to realise the true benefits of e-biking to work and have worked together in bringing schemes to encourage this habit. The UK government’s scheme of biking to work is one such example, where both parties have come together to subsidise the cost of ownership of e-bikes for their employees. Governments around the world have also cordoned off zones and lanes specifically for cycles and e-bikes, measures that have been adopted by the Kolkata government (which has announced 120 kilometres of cycling lanes in the city).

However, the major challenge facing the industry today is awareness. People are just not aware of e-bikes and their benefits and that’s primarily due to the limited reach. This is the right time to adopt e-mobility for a greener and fitter India.

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Zelio E-Mobility has announced its first major sports partnership, joining Punjab Kings as the team’s Official EV Partner for the 2026 Indian Premier League (IPL) season. The agreement includes branding rights, digital media integration and in-stadia activations throughout the tournament. The company intends to use the platform to increase brand awareness in Tier 2 markets and support its expansion across India.

As part of the association, the manufacturer will showcase its X Men 2.0 and the newly released X Men+ models. These electric two-wheelers will be featured across various team touchpoints, including jersey branding and social media campaigns. The partnership follows Zelio E-Mobility’s recent initial public offering, which raised INR 783.4 million to fund its growth operations.

The company currently maintains a network of over 350 dealer outlets across 20 states and union territories. Its portfolio includes electric two-wheelers under the Zelio brand and the Tanga line of e-rickshaws, serving a total customer base of more than 200,000 riders. The management indicated that the partnership aligns with a strategy to invest in brand equity alongside its manufacturing scaling.

Kunal Arya, Managing Director, Zelio E-Mobility, said, “Cricket continues to be one of the most powerful platforms to connect with audiences across India. Our association with Punjab Kings allows us to engage with a wide consumer base while strengthening Zelio’s brand presence in a culturally relevant environment. As we scale our operations, such partnerships play a role in aligning visibility with growth momentum.”

Saurabh Arora, Chief Commercial Officer, Punjab Kings, said, “We are delighted to welcome Zelio Electric Scooters as our Official EV Partner for the season. This partnership reflects the growing synergy between sport and sustainable innovation. As a franchise, we are committed to aligning with forward-looking brands that resonate with today’s consumers, and Zelio’s focus on electric mobility and accessibility makes them a strong strategic fit for Punjab Kings. Through this association, we aim to create meaningful fan engagement while contributing to the broader narrative around clean and responsible mobility.”

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Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto has announced a price reduction for the Dominar 400, making the motorcycle more accessible at INR 203,214 (ex-showroom Delhi).

The updated model is equipped with a 350cc engine and is priced approximately INR 37,000 lower than the previous iteration. This adjustment results from a lower upfront cost and the passing of GST benefits to customers without altering the vehicle's touring capabilities.

The motorcycle is designed to function as an all-rounder, suitable for both daily commuting and long-distance travel.

By repositioning the Dominar 400, Bajaj Auto aims to increase the adoption of sports and touring motorcycling in India. The mechanical specifications are intended to maintain the power and endurance associated with the Dominar nameplate while lowering the total cost of ownership for enthusiasts.

This strategic shift follows the company's objective of democratising the touring segment. The new price point is expected to attract riders transitioning from lower-capacity segments who require a vehicle capable of sustained high-speed travel and comfort over distance.

Sarang Kanade, President - MCBU, Bajaj Auto, said, "Dominar has always stood for our touring DNA - powerful, capable, and built for the long road. With the new Dominar 400 with 350cc engine we are staying true to that promise while making it significantly more accessible. Riders get the same Dominar experience they love, but now with a much lower cost of ownership, including meaningful savings. This is a decisive step towards democratizing touring and sports motorcycling in India."

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Ducati India has initiated the brand's global 100-year anniversary celebrations with an exclusive DRE Track Day at the Buddh International Circuit (BIC). Founded in 1926, the Italian manufacturer is marking a century of operations with a series of events intended to engage its community of owners.

The gathering at BIC saw over 70 riders participate in track sessions, while 150 enthusiasts attended a concluding evening event.

The track day provided owners with open sessions and three levels of structured training comprising Intro, Evo, and Master categories.

These were conducted by certified instructors including Rishi Agarwal, Anand Dharmaraj and Dilip Lalwani, the latter of whom holds the lap record for a production superbike at the circuit. The event was further highlighted by the first Indian performance from official Ducati stunt rider Emilio Zamora, who conducted a showcase for the assembled participants and their families.

Ducati has operated in India for over a decade and currently maintains a network of nine dealerships alongside two exclusive service workshops in Goa and Ahmedabad. The Indian market is a component of the brand's broader growth strategy in Asia, focusing on the premium motorcycle segment.

Bipul Chandra, Managing Director of Ducati India, stated, “As Ducati commemorates 100 years globally, India stands as a crucial market where the brand’s passion continues to intensify year after year. The DRE Track Day at BIC, coupled with Emilio Zamora’s electrifying performance and our sundowner celebration, is more than an event; it represents a celebration of our community, our rich heritage, and the distinctive thrill that defines every Ducati. Our Ducatisti are central to all our endeavours, and this centenary year is dedicated to fostering their connection with the brand through unforgettable experiences.”

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Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto has reintroduced the Pulsar 180 motorcycle in India, citing consistent demand from riders and social media interest.

The reintroduction coincides with the 25th anniversary of the Pulsar brand, which launched in 180cc and 150cc formats in 2001. The updated model now features new graphics and integrated technology to align with current market standards.

The updated motorcycle incorporates a light-emitting diode (LED) headlamp, LED blinkers and a digital console with Bluetooth connectivity. Bajaj Auto has positioned the vehicle as a transition for owners of 150cc to 160cc motorcycles, providing a shift in performance and design. The Pulsar 180 is intended to maintain the balance between sport-oriented riding and daily commuting that established the nameplate's presence in the segment.

Engineering updates for this iteration focus on refined performance and modernised electronics while retaining the styling characteristic of the original series. The inclusion of connected features via the digital console allows for smartphone integration, a feature increasingly common in the performance commuter category.

Sarang Kanade, President, MCBU, Bajaj Auto, said, “The Pulsar brand has always stood for pushing limits and redefining performance motorcycling in India. The return of the Pulsar 180 is a response to the strong and consistent demand, as well as a groundswell of love on social media. As we mark 25 years of Pulsar, bringing back this iconic nameplate feels especially meaningful. Reimagined for a new generation, it continues to embody our ‘Definitely Daring’ philosophy combining power, precision and contemporary design to deliver an experience that is both exhilarating and accessible.”

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