Reporting consolidated net sales of EUR 1,626.9 million over the last nine months, marking an increase of 23.3 percent when compared to the sales of EUR 1,319.2 million clocked during the corresponding period last year that ended on 30 September 2021, Piaggio is cautiously optimistic of steady growth on the basis of its unique brand portfolio. 

Selling 490,400 vehicles worldwide (an increase of 13.9 percent from 430,600 during the corresponding period last year), the Italy-based industrial group showcased the new Aprilia RSV4 XTrenta, a special edition two-wheeler that combines Aprilia Racing engineering and MotoGP technology. Only 100 bikes will be produced to celebrate the 30th anniversary of Aprilia’s first championship victory. It also showcased the centenary edition of GMG – Giornate Mondiali Moto Guzzi – in Mandello Del Lario (Italy) in September, attracting more than 60,000 Guzzi bikers from around the world, including British actor Ewan McGregor, who has always been a great fan of Moto Guzzi bikes. 

Holding the world preview of the Moto Guzzi V100 Mandello Aviazione Navale (signifying the brand’s special ties with the Italian Navy) in the spectacular setting of the flight deck of the Cavour aircraft carrier in September, Piaggio presented a new range of Vespa GTS scooters in four versions – the classic Vespa GTS, the contemporary GTS Super, the feisty GST SuperSport and the hyper-tech Vespa GTS SuperTech – in October. 

Announcing net profit of EUR 70.9 million, the best ever nine months result with an improvement of 37.4 percent (it was EUR 51.6 million at the nine months ending on 30 September 2021), the Italian group sold 410,000 two-wheelers worldwide (an increase of 12 percent from 366,000 as on 30 September 2021) and generated net sales of EUR 1,338.9 million, an increase of 20.6 percent from EUR 1,110.2 million during the corresponding period last year.

Turnover from two-wheeler sales was particularly strong in Asia Pacific (clocking an increase of 55.1 percent), followed by the Americas (clocking an increase of 44.4 percent), EMEA (clocking an increase of 7.7 percent) and the Indian sub-continent where sales continued to be steady and resulted in an increase of one percent. 

Consolidating its leadership in the scooter segment with a share of 23.5 percent (23.1 percent in the first nine months of 2021) and further strengthening its positioning in the North American scooter market with a share of 34.9 percent (34.5 percent as on 30 September 2021), Piaggio experienced an increase in traction in the area of motorcycles as well. 

Working to consolidate its presence in the North American motorcycle market with the Aprilia and Moto Guzzi brands, the group (seeing double-digit growth in global scooter sales volumes, driven in particular by the Vespa brand that reported a double-digit improvement in turnover and record nine-month sales volumes and by Aprilia scooters) clocked good growth in its commercial vehicle portfolio as well. 

The group reported sales volumes of 80,300 vehicles, up 24.4 percent as compared to 64,600 units sold in the nine months ending on 30 September 2021. It also reported net sales of EUR 288 million (an increase of 37.8 percent from 209.1 million EUR as on 30 September 2021). 

Highlighting positive performance of the motorcycles under the Aprilia and Moto Guzzi brands on one side and the commercial vehicles on the other, Piaggio experienced good contribution from its Indian operations too. 

With the Indian market showing a recovery with turnover from commercial vehicles rising 56.7 percent and sales volumes rising 37.4 percent, the group’s subsidiary now commands a 19.4 percent overall share of the Indian three-wheeler market. In the cargo sub-segment of three-wheelers in India, the company – Piaggio Vehicles Private Limited – is holding a market share of 33 percent. 

Drawing attention to an extremely complex macroeconomic situation and geopolitical developments such as the Russia-Ukraine conflict, Piaggio Group Chairman and CEO Roberto Colaninno expressed, “The Piaggio Group closed the first nine months of 2022 with its best results ever and double-digit growth, driven primarily by excellent performance in the APAC area, which will be further boosted by the new manufacturing facility we shall be opening in Indonesia next month.”

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Classic Legends, an Indian motorcycle manufacturer by the Mahindra Group the makers of Jawa, Yezdi and BSA brands, celebrated the 24^th Edition of International Jawa-Yezdi Day (IJYD) on 12 July 2026.

The event, which began as an initiative among motorcycle owners, involved over 7,500 riders across 150 cities in India this year. The celebration included 40 enthusiast communities in India and participants in 11 countries, who marked the occasion through rides and gatherings. The event united owners of vintage motorcycles with riders of current Jawa and Yezdi models.

Anupam Thareja, Co-Founder, Classic Legends, said, "24-years ago, International Jawa-Yezdi Day began as a simple expression of passion among riders who wanted to celebrate the motorcycles they loved. Today, it has grown into a global tradition that transcends borders and generations. What makes IJYD truly special is that it belongs to the riders themselves. Every ride, every gathering and every shared story keeps this legacy alive. More importantly, it celebrates the friendships, communities and memories built around these motorcycles. We are honoured to be a part of movement that continues to grow stronger with every passing year."

The festivities were organised by more than 40 rider clubs, along with dealerships and enthusiast communities.

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IGNYTE, the premium helmet brand of Steelbird, has introduced its Carbon Fibre Series, featuring three models: the IGN-10, IGN-14, and IGN-16.

The helmets are manufactured in-house using carbon fibre composite shells designed for impact performance and durability. It introduces multi-colour exposed carbon fibre textures and finishes.

The IGN-10 and IGN-14 are priced at INR 14,999, while the IGN-16 is priced at INR 19,999. The helmet comes with a three-year warranty and accessories such as smoke visors and fitting head foam.

It uses an Expanded Polypropylene (EPP) liner with Kevlar reinforcement, which provides energy absorption and multi-impact capability. The series holds both ISI and DOT certifications. Features include anti-fog and anti-scratch visors, ventilation channels, antimicrobial interiors and an aerodynamic profile. The production process utilises balloon moulding.

Kashish Kapur, Director, Steelbird Hi-Tech India, said, "The IGNYTE Carbon Fibre Series represents our vision of creating premium helmets that combine world-class safety, advanced materials, and exceptional craftsmanship. Every helmet has been designed and manufactured in-house with a strong focus on innovation, lightweight performance, and rider protection. With this launch, we are taking another significant step towards offering Indian motorcyclists globally competitive products that deliver the highest standards of safety and performance."

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has introduced a campaign for its Destini scooter, titled ‘Hero Ka Scooter, Scooter Ka Hero.’ Conceptualised by McCann India, the campaign focuses on the relationship between a father and child, portraying the scooter as a companion for family journeys.

The campaign film features a girl who imagines an evening ride with her father as an adventure involving a dragon. The narrative integrates product features into the story: the metal body provides protection, the mileage exhausts the creature in a race, the legroom stores food and the under-seat storage is used to toast corn.

Aashish Midha, Head of Marketing, Hero MotoCorp, said, “At Hero MotoCorp, we believe the most meaningful stories are those rooted in everyday life. ‘Hero Ka Scooter, Scooter Ka Hero’ celebrates parents – the everyday heroes of every Indian family –through the boundless imagination of a child. The Hero Destini has always stood for trust, comfort and practicality, and this campaign brings those values to life in a way that is both emotionally engaging and deeply relatable. It reinforces our commitment to building products that become an integral part of our customers’ lives and cherished family moments.”

Prasoon Joshi, Chairman, Omnicom Advertising India, said, “The more memorable ideas rarely begin with what a brand wants to say. They begin with something people already feel, but may not have found the words for. When a brand captures that truth, it stops feeling like advertising and starts feeling deeply familiar. Hero Destini expresses this in a simple but evocative manner. Every child sees their father as their first superhero, not because he has superpowers, but because he quietly shows up, overcomes obstacles and finds a way to keep the family moving. In the film, the scooter becomes part of that quiet magic. It isn’t just a ride. It helps turn an ordinary journey into an adventure, complete with a dragon, seen through a child’s eyes. That’s what makes the film linger. It reminds us that true creativity doesn’t need to exaggerate reality; it elevates the genuine emotions already present. And this is where the brands then find a place in people’s hearts.”

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India Yamaha Motor has launched the FZ-Blue Flex, a motorcycle capable of running on ethanol-blended fuels ranging from E20 to E85 at INR 1,24,240 (ex-showroom, Delhi).

The motorcycle, powered by a 149cc fuel-injected engine, delivers 8.6 kW of power and 12.8 Nm of torque via a 5-speed gearbox. It uses a front telescopic suspension, a rear swingarm and an anti-lock braking system.

Hajime Aota, Chairman, Yamaha Motor India Group, said, “Achieving a carbon-neutral future requires a dynamic, multi-pathway strategy rather than a single solution. Having already commenced our electric vehicle journey in India, the introduction of our innovative Blue Flex technology marks another strategic milestone. This move is a deliberate alignment of Yamaha’s global sustainability vision with the Indian government’s progressive biofuel policies. By embracing multiple technological avenues, we reinforce our commitment to global carbon neutrality goals while providing versatile, high-quality products tailored to the evolving needs of Indian consumers.”

The motorcycle will be available in Metallic Black and sold through selected Blue Square dealerships across Delhi, Uttar Pradesh, Maharashtra, Karnataka, Telangana and Tamil Nadu.

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