In the India Bike Week, 2024, that will take place in Goa on 6 and 7 December, will see the Pulsar brand of motorcycles from Bajaj Auto make a ‘Definitely Daring’ debut. This will involve a unique experience of riding on a 100 ft. long bridge on the recently introduced NS400Z that is also 24 ft. high. 
Bajaj Auto, in collaboration with Ghost Ryderz (which is claimed to be India’s number one stunt riding team), will provide participants an experience that is unique as well as ‘learning’. For the first time, the two-wheeler major is taking Ghost Ryderz to India Bike Week to provide an opportunity for the participants to stunts such as a ‘wheelie’ or ‘stoppie’ under guidance of experts and in a safe manner. 
The participants at the India Bike Week will also witness signature Pulsar Stunt Shows featuring daring performances with never-seen-before stunts. Bajaj Auto has partnered with Tiivra to offer the participants an opportunity to experience the NS400Z and the all-new N125 on a specialised fun track curated to showcase Pulsar's performance and agility.
“Over twenty-four years, we have built a strong following of ‘Pulsar Maniacs’ across India who love the bike for its daring attitude and sporty DNA. We have always found innovative ways to connect and engage with our loyal customers across India. For our debut at IBW we decided to create moments that define Pulsar’s philosophy of being ‘Definitely Daring.’ At IBW, we’re inviting enthusiasts to experience the thrill, the adrenaline, the pure joy of riding a Pulsar,” said Sumeet Narang, President, Marketing, Bajaj Auto Ltd. 
 

Comments (0)

ADD COMMENT

Link Copied!

Yulu, an electric vehicle company, has conducted rider awareness initiatives in Bengaluru and Delhi to mark National Road Safety Month. The activities, aligned with the Ministry of Road Transport and Highways (MoRTH) theme ‘Sadak Suraksha, Jeevan Raksha’, aimed to promote traffic discipline among electric vehicle (EV) users and delivery partners.

In Bengaluru, the company held a 5-kilometre rally focused on road safety and anti-drug awareness. The event was flagged off by Inspector R. Veeresh of the Vivek Nagar Police Station and included the participation of 30 police officials. The route covered junctions in Koramangala and surrounding areas to engage with residents and road users regarding responsible riding.

In Delhi, Yulu joined a two-wheeler rally organised by MoRTH and the Delhi Traffic Police at Connaught Place. Flagged off by Additional Commissioner of Police (Traffic) DK Gupta, the event involved 200 riders. These participants interacted with commuters to highlight safety protocols.

The company utilises various platforms to communicate safety information, including in-app notifications, WhatsApp alerts, training videos and workshops held with local authorities. In Bengaluru, Yulu has also stationed safety marshals at junctions to assist riders and ensure compliance with traffic regulations at the request of the city's traffic police.

RK Misra, Co-Founder and President - Ecosystem Partnerships, Yulu, said, “Enabling people to navigate cities safely and securely is a vital part of Yulu’s mission. Therefore, we work closely with all relevant stakeholders — from delivery brands to gig workers and transport officials — to sensitise communities to the importance of responsible and safe riding.”

Comments (0)

ADD COMMENT

Link Copied!

Vega Auto has launched a nationwide public safety initiative, ‘Pehnoge to Bachoge’, to address the practice of two-wheeler users carrying helmets rather than wearing them. The campaign aims to shift consumer behaviour from owning helmets to avoid traffic fines to using them for protection on every journey.

India records over 400,000 road fatalities annually, with data showing that more than 55,000 two-wheeler riders die because helmets were not worn at the time of an accident. The campaign features a 60-second film set in Mumbai traffic, depicting everyday scenarios where riders treat helmets as accessories. The narrative ends with a crash to highlight that carrying a helmet provides no safety benefit.

The initiative uses the hashtag #WearItDontCarryIt and focuses on the gap between helmet sales and actual usage.

Vega Auto is calling on influencers, policymakers and citizens to promote helmet wearing as a non-negotiable habit. The campaign identifies a trend where helmets are frequently carried on arms, handlebars, or used as footrests while the rider's head remains unprotected.

Dilip Chandak, Chairman, Vega Auto, said, “Every year we sell lakhs of world-class helmets, yet we see the same heartbreaking sight on our roads where helmets dangle from handlebars, arms, or are used as footrests while heads remain unprotected. At Vega Auto, we celebrate when someone chooses Vega, but our job isn’t done until that helmet is worn on every journey. The statistics are heartbreaking because the solution already exists in millions of homes. Pehnoge toh Bachoge is our commitment to shift the nation from helmet ownership to helmet usage, from evading fines to embracing life. Let’s turn every helmet into the protection it was designed to be.”

Comments (0)

ADD COMMENT

Link Copied!

Classic Legends, one of the leading mid-sized motorcycle manufacturers, has been granted a patent for an adjustable visor and speedometer system. The patent, initially featured on the 2025 Yezdi Adventure, is valid for 20 years from 21 March 2023. This mechanical innovation allows riders to modify the height and position of the interface to suit their stature and comfort during road or off-road use.

The company has developed a portfolio of intellectual property, including a previous patent for an Airfilter Multifrequency Resonator used in its 650cc models, such as the BSA Gold Star. Unlike standard resonators that target a single frequency, this technology dampens air-filter noise across the engine's entire revolution range. Classic Legends also introduced the Alpha 2 liquid-cooled 334cc engine, which focuses on thermal efficiency and performance within the mid-capacity segment.

The OEM’s approach focuses on ergonomics and mechanical function. On the 2025 Yezdi Adventure, a centrally routed exhaust is used to manage heat and improve comfort, while twin headlamps are employed for illumination width. For the 2025 Yezdi Roadster, design decisions regarding chassis geometry and mounting strategies allow for adjustable seating and specific riding triangles.

Susheel Sinha, Head – R&D, Classic Legends, said, “This patent may solve a specific rider-interface problem, but it represents how we think about motorcycles. At Classic Legends, performance engineering is not about feature accumulation. It has to bring mechanical clarity and durability to how a motorcycle feels over years of use. It is the same with design decisions that start with the rider and the road. The recognition is fresh encouragement for us to keep building rider-centric motorcycles with a strong engineering foundation.”

Classic Legends continues to invest in in-house R&D and engineering talent, resulting in two granted patents and two pending filings. The company manufactures the 650cc engine for the BSA Gold Star, which is among the largest single-cylinder engines in production in India. Its product range has previously introduced technologies to the mid-sized category including six-speed gearboxes, traction control, and assist and slipper clutches.

Comments (0)

ADD COMMENT

Link Copied!

Suzuki Motorcycle India (SMIPL) has introduced new colours and refreshed graphics for its Gixxer SF 250 and Gixxer 250 motorcycle range. 

The Gixxer SF 250 is now available in Glass Sparkle Black and Pearl Glacier White/Metallic Mat Platinum Silver No.2, alongside the existing Metallic Triton Blue/Pearl Glacier White. On the other hand, the Gixxer 250 offers three choices: Pearl Glacier White/Metallic Mat Platinum Silver No.2, Metallic Triton Blue/Glass Sparkle Black, and Glass Sparkle Black.

Both motorcycles are powered by a 250cc single-cylinder engine with a Single Overhead Camshaft design, producing 26.5 Ps at 9,300rpm and 22.2 Nm at 7,300rpm. The engine utilises Suzuki Eco Performance (SEP) technology and the Suzuki Oil Cooling System (SOCS) to balance acceleration with fuel consumption and maintenance. The bikes feature a chassis designed for stability, LED lighting and a digital instrument console with Bluetooth connectivity.

The Gixxer SF 250 is priced at INR 189,768 (ex-showroom Delhi), with ownership benefits including insurance savings and warranty benefits valued at up to INR 12,000. The Gixxer 250 is available for INR 181,517 (ex-showroom Delhi), offering similar benefits up to INR 10,000. Finance options are available with interest rates starting from 7.99 percent. Additionally, the GIXXER SF 250 is offered in a flex-fuel variant compliant with E-85 standards.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, "With the latest colour palette and graphics, the GIXXER SF 250 and GIXXER 250 gain a striking visual appeal that enhances their sporty character. These motorcycles seamlessly combine performance and advanced engineering, catering to riders who seek a sporty yet comfortable riding experience".

Suzuki Motorcycle continues to promote the range through its Gixxer Pit Stop initiative across India, which includes test rides, maintenance sessions and exchange opportunities. The Gixxer SF 250 recently set a record by covering 3,259 kilometres in 24 hours. The company operates from its manufacturing plant in Gurugram, which has a production capacity of 1.3 million units per year.

Comments (0)

ADD COMMENT

Link Copied!