Kuldip Purohit, Co-Founder and Business Head, Royal Brothers, shares with us the journey so far, the challenges they faced and what lies ahead for this motorcycle rental company.

Purohit says, “Royal Brothers signifies brotherhood and brings a sense of belongingness. We wanted to showcase our brand as one which can be trusted like a brother and provides safety and comfort like a brother does.” He further explains that they wanted to use the term ‘Royal’ in some sense, possibly because one of their earliest achievements was securing a wide range of Royal Enfield motorcycles for their fleet, and also because the team members were all of the same age – like brothers in arms.

Speaking about the challenges the team faced in securing an RTO authorisation, Purohit said, “We took almost six months to procure the first licence in Karnataka. As the officials were not aware of the procedures and the bike rental scheme, we had to educate them about the Central Government’s scheme and the State Government’s role in processing the application.”

When asked if Royal Brothers was a passion product for a team that enjoyed motorcycles or more of a lucrative business opportunity, he said, “Royal Brothers was started with a passion to change the way the industry behaves. Even after 100 years, the rental market is still unorganised and is not treated as an industry. We wanted to change the unorganised sector into an organised one.” He further added by saying that the co-founders and employees are all passionate bikers and motorcycle enthusiasts; their common goal to serve people made it a lucrative business in the process.

Commenting on the recent Covid-19 ordeal, Purohit said, “Covid19 was a challenging and stressful period. Even though it’s not fully over, we believe we have been able to manage it well and will continue to do better in the future. Lockdown was announced suddenly and we had a lot of our assets deployed with customers and on the roads. The first month was difficult, but thanks to the team’s dedicated efforts, we were able to recover the vehicles from the customers and get them back to our yards.”

To ensure customer safety, all rental bikes are checked and sanitised before delivery. The company also makes sure that the assets are regularly washed, cleaned and sanitised, and a proper temperature log of the executives is also maintained.

Elaborating on how the company managed to cut losses when there was no revenue from bookings during the lockdown period, the co-founder spoke about Royal Brothers X, a long-term subscription model, conceived during the second month of lockdown. This enabled customers to book a vehicle for up to nine months and in-turn generated some revenue for the company to sustain the blow.

Commenting on the efforts that go into maintaining and servicing a large fleet of two-wheelers, the business head claimed that they would get the service done at the OEM service centres in the initial days when they had five motorcycles. Going ahead, the Vehicle Health Management team (VHM) was formed with the sole responsibility of maintaining the quality of the fleet across all 23 cities.

The VHM also determines when to retire a particular asset based on a certain number of KMs on the odometer or the number of years on particular models. Market factors also play a crucial role in the discontinuation of certain models in the Royal Brothers’ fleet.

Royal Brothers recently established a touchpoint at the Bangalore International Airport, making it one of the first bike rental companies to do so . Speaking about the operation, Purohit said, “The project took more than six months to materialise. We had a lot of restrictions due to Covid and also the way airports function. We had to procure a lot of approvals from various teams and authorities to begin with. Also, the vehicle models and their maintenance at the airport required a new set of SOPs which we had to develop specifically for the airport. All our executives were trained as per the airport security, functioning and operating guidelines.”

Taking innovation a step further, Royal Brothers has been working with Ather to spread awareness on EVs by facilitating test rides at select locations across Bangalore to help people understand the capabilities of the vehicle.

In these trying times of pollution and rising fuel prices, this initiative strengthens the need for eco-friendly mobility. Furthermore, the company offers Ather scooters in its fleet alongside other prominent EVs. “We believe in sustainable development and would like to play our part in a greener mobility solution,” he adds.

Speaking on the secret behind the company’s success, Purohit says, “Everything looked challenging in the beginning; however, we were determined to succeed. My personal motto is – If there is a problem, find a solution.”

“We have worked round the clock on the feedback of the customers and that has brought us success. The easiest way to figure out the loopholes and lags in the business model for a service-driven business is to listen to its users. We followed the same and kept making changes on a regular basis,” he adds.

Commenting on Bangalore, the metropolitan city of blossoming entrepreneurs and countless start-ups, Purohit says, “Bangalore is Love. We all love the city and believe that there is no other city in the world that could have given us what this city offered us. Bangalore and its people are not averse to new ideas and offer full support to budding entrepreneurs.”

In Royal Brothers’ case, he says, Bangalore has grown over the years and so has the acceptability of bike rentals in the market. He appreciates residents whose entrepreneurial spirit knows no bounds. “There is no dearth of talent in the city. One can find capital, talent, guidance and mentors in abundance,” he concludes.

When asked on what lies ahead for Royal Brothers and if we could expect a gradual inclusion of four-wheelers in the fleet, Purohit said, “We are not looking to move into the four-wheeler category anytime soon, but also not ruling out the possibility. Currently, we want to focus on the two-wheelers and make Brand RB the largest in SE Asia.” (MT)

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Classic Legends, one of the leading mid-sized motorcycle manufacturers, has been granted a patent for an adjustable visor and speedometer system. The patent, initially featured on the 2025 Yezdi Adventure, is valid for 20 years from 21 March 2023. This mechanical innovation allows riders to modify the height and position of the interface to suit their stature and comfort during road or off-road use.

The company has developed a portfolio of intellectual property, including a previous patent for an Airfilter Multifrequency Resonator used in its 650cc models, such as the BSA Gold Star. Unlike standard resonators that target a single frequency, this technology dampens air-filter noise across the engine's entire revolution range. Classic Legends also introduced the Alpha 2 liquid-cooled 334cc engine, which focuses on thermal efficiency and performance within the mid-capacity segment.

The OEM’s approach focuses on ergonomics and mechanical function. On the 2025 Yezdi Adventure, a centrally routed exhaust is used to manage heat and improve comfort, while twin headlamps are employed for illumination width. For the 2025 Yezdi Roadster, design decisions regarding chassis geometry and mounting strategies allow for adjustable seating and specific riding triangles.

Susheel Sinha, Head – R&D, Classic Legends, said, “This patent may solve a specific rider-interface problem, but it represents how we think about motorcycles. At Classic Legends, performance engineering is not about feature accumulation. It has to bring mechanical clarity and durability to how a motorcycle feels over years of use. It is the same with design decisions that start with the rider and the road. The recognition is fresh encouragement for us to keep building rider-centric motorcycles with a strong engineering foundation.”

Classic Legends continues to invest in in-house R&D and engineering talent, resulting in two granted patents and two pending filings. The company manufactures the 650cc engine for the BSA Gold Star, which is among the largest single-cylinder engines in production in India. Its product range has previously introduced technologies to the mid-sized category including six-speed gearboxes, traction control, and assist and slipper clutches.

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Suzuki Motorcycle India (SMIPL) has introduced new colours and refreshed graphics for its Gixxer SF 250 and Gixxer 250 motorcycle range. 

The Gixxer SF 250 is now available in Glass Sparkle Black and Pearl Glacier White/Metallic Mat Platinum Silver No.2, alongside the existing Metallic Triton Blue/Pearl Glacier White. On the other hand, the Gixxer 250 offers three choices: Pearl Glacier White/Metallic Mat Platinum Silver No.2, Metallic Triton Blue/Glass Sparkle Black, and Glass Sparkle Black.

Both motorcycles are powered by a 250cc single-cylinder engine with a Single Overhead Camshaft design, producing 26.5 Ps at 9,300rpm and 22.2 Nm at 7,300rpm. The engine utilises Suzuki Eco Performance (SEP) technology and the Suzuki Oil Cooling System (SOCS) to balance acceleration with fuel consumption and maintenance. The bikes feature a chassis designed for stability, LED lighting and a digital instrument console with Bluetooth connectivity.

The Gixxer SF 250 is priced at INR 189,768 (ex-showroom Delhi), with ownership benefits including insurance savings and warranty benefits valued at up to INR 12,000. The Gixxer 250 is available for INR 181,517 (ex-showroom Delhi), offering similar benefits up to INR 10,000. Finance options are available with interest rates starting from 7.99 percent. Additionally, the GIXXER SF 250 is offered in a flex-fuel variant compliant with E-85 standards.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, "With the latest colour palette and graphics, the GIXXER SF 250 and GIXXER 250 gain a striking visual appeal that enhances their sporty character. These motorcycles seamlessly combine performance and advanced engineering, catering to riders who seek a sporty yet comfortable riding experience".

Suzuki Motorcycle continues to promote the range through its Gixxer Pit Stop initiative across India, which includes test rides, maintenance sessions and exchange opportunities. The Gixxer SF 250 recently set a record by covering 3,259 kilometres in 24 hours. The company operates from its manufacturing plant in Gurugram, which has a production capacity of 1.3 million units per year.

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Italian superbike maker Ducati India has revealed its aggressive product roadmap for 2026, confirming the introduction of 10 new and updated motorcycles to the Indian market.

The announcement includes plans to expand the brand's dealer touchpoints to improve accessibility and service for its customer base.

The 2026 portfolio comprises the Desmo450 MX, New Multistrada V4 Rally (2026 Edition), Panigale V4 Lamborghini, Panigale V4 Marquez Replica, Panigale V2 Special Edition MM93, Panigale V2 Special Edition PB63, New Monster V2, Diavel V4 RS and the New Hypermotard V2/V2 SP. These follow the Panigale V4R, which was launched in India on 2 January 2026.

The launch schedule begins in the first quarter of 2026 with the Multistrada V4 Rally, the Panigale V4 Lamborghini, and the Desmo450 MX. The third quarter will see the arrival of the New Monster V2 and the Marc Márquez and Pecco Bagnaia Special Editions of the Panigale V2, followed by the Diavel V4 RS. The final quarter of the year will feature the Hypermotard V2 range in October, concluding with the Panigale V4 Marc Márquez Replica in December.

Bipul Chandra, Managing Director, Ducati India, said, “2026 is poised to be another landmark year for Ducati as we continue to push boundaries with a portfolio of new launches that will set fresh benchmarks in the premium motorcycle segment. Our commitment to delivering the most sophisticated, performance-driven motorcycles to Indian customers has never been stronger. We are excited to introduce these exceptional new models, and with the expansion of our dealership network, we look forward to a successful and impactful year for Ducati in India.”

Ducati will open bookings at its dealerships in Delhi, Mumbai, Pune, Bengaluru, Chennai, Hyderabad, Kochi, and Kolkata. Indicative pricing for the upcoming range will be released on the company's website ahead of the specific launch dates.

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Suzuki Motorcycle India (SMIPL) has announced a partnership with Greaves Finance, operating under the brand ev.fin, to provide financial solutions for the Suzuki e-Access electric scooter. The collaboration introduces buy-back upgrade assurances and retail finance options intended to lower the barriers to electric vehicle ownership.

The partnership combines SMIPL’s dealership network with the digital financial platform of ev.fin. The primary objective of the association is to provide customers with predictable resale values and credit support at the point of purchase.

To address concerns regarding the resale value of electric two-wheelers, SMIPL and ev.fin have introduced a structured buy-back programme. Customers can select from two primary plans: a 36-month term offering up to 60 percent of the ex-showroom value, or a 48-month term offering up to 50 percent of the effective ex-showroom price. This programme is designed to provide a guaranteed value for users looking to upgrade their vehicles in the future.

The ev.fin platform offers retail finance solutions including loans for up to 100 percent of the vehicle cost. Interest rates for the Suzuki e-Access start from 5.99 percent, with monthly instalments beginning at INR 3,999. The loan process is managed through a digital journey aimed at reducing processing times and offering customisable plans, such as low-down payment options.

Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India, said, “At Suzuki Motorcycle India, we continually look for ways to make the ownership journey easier and more reassuring for our customers. Through our association with Greaves Finance, we are introducing added value at both the purchase and resale stages of the Suzuki e-Access. With the assured buyback upgrade and tailored finance options, we bring more trust and peace of mind to EV ownership, while enhancing customer accessibility to electric two-wheelers.”

P B Sunil Kumar, Executive Director & CEO, Greaves Finance, said, “We are delighted to partner with Suzuki Motorcycle India to accelerate the transition to electric mobility. By offering Buyback upgrade options and customized financing through our ev.fin platform, we are eliminating the 'resale anxiety' often associated with EVs. Our goal is to provide a seamless, digital-first financial experience that makes the Suzuki e-Access an even more compelling choice for the Indian commuter.”

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