Kuldip Purohit, Co-Founder and Business Head, Royal Brothers, shares with us the journey so far, the challenges they faced and what lies ahead for this motorcycle rental company.

Purohit says, “Royal Brothers signifies brotherhood and brings a sense of belongingness. We wanted to showcase our brand as one which can be trusted like a brother and provides safety and comfort like a brother does.” He further explains that they wanted to use the term ‘Royal’ in some sense, possibly because one of their earliest achievements was securing a wide range of Royal Enfield motorcycles for their fleet, and also because the team members were all of the same age – like brothers in arms.

Speaking about the challenges the team faced in securing an RTO authorisation, Purohit said, “We took almost six months to procure the first licence in Karnataka. As the officials were not aware of the procedures and the bike rental scheme, we had to educate them about the Central Government’s scheme and the State Government’s role in processing the application.”

When asked if Royal Brothers was a passion product for a team that enjoyed motorcycles or more of a lucrative business opportunity, he said, “Royal Brothers was started with a passion to change the way the industry behaves. Even after 100 years, the rental market is still unorganised and is not treated as an industry. We wanted to change the unorganised sector into an organised one.” He further added by saying that the co-founders and employees are all passionate bikers and motorcycle enthusiasts; their common goal to serve people made it a lucrative business in the process.

Commenting on the recent Covid-19 ordeal, Purohit said, “Covid19 was a challenging and stressful period. Even though it’s not fully over, we believe we have been able to manage it well and will continue to do better in the future. Lockdown was announced suddenly and we had a lot of our assets deployed with customers and on the roads. The first month was difficult, but thanks to the team’s dedicated efforts, we were able to recover the vehicles from the customers and get them back to our yards.”

To ensure customer safety, all rental bikes are checked and sanitised before delivery. The company also makes sure that the assets are regularly washed, cleaned and sanitised, and a proper temperature log of the executives is also maintained.

Elaborating on how the company managed to cut losses when there was no revenue from bookings during the lockdown period, the co-founder spoke about Royal Brothers X, a long-term subscription model, conceived during the second month of lockdown. This enabled customers to book a vehicle for up to nine months and in-turn generated some revenue for the company to sustain the blow.

Commenting on the efforts that go into maintaining and servicing a large fleet of two-wheelers, the business head claimed that they would get the service done at the OEM service centres in the initial days when they had five motorcycles. Going ahead, the Vehicle Health Management team (VHM) was formed with the sole responsibility of maintaining the quality of the fleet across all 23 cities.

The VHM also determines when to retire a particular asset based on a certain number of KMs on the odometer or the number of years on particular models. Market factors also play a crucial role in the discontinuation of certain models in the Royal Brothers’ fleet.

Royal Brothers recently established a touchpoint at the Bangalore International Airport, making it one of the first bike rental companies to do so . Speaking about the operation, Purohit said, “The project took more than six months to materialise. We had a lot of restrictions due to Covid and also the way airports function. We had to procure a lot of approvals from various teams and authorities to begin with. Also, the vehicle models and their maintenance at the airport required a new set of SOPs which we had to develop specifically for the airport. All our executives were trained as per the airport security, functioning and operating guidelines.”

Taking innovation a step further, Royal Brothers has been working with Ather to spread awareness on EVs by facilitating test rides at select locations across Bangalore to help people understand the capabilities of the vehicle.

In these trying times of pollution and rising fuel prices, this initiative strengthens the need for eco-friendly mobility. Furthermore, the company offers Ather scooters in its fleet alongside other prominent EVs. “We believe in sustainable development and would like to play our part in a greener mobility solution,” he adds.

Speaking on the secret behind the company’s success, Purohit says, “Everything looked challenging in the beginning; however, we were determined to succeed. My personal motto is – If there is a problem, find a solution.”

“We have worked round the clock on the feedback of the customers and that has brought us success. The easiest way to figure out the loopholes and lags in the business model for a service-driven business is to listen to its users. We followed the same and kept making changes on a regular basis,” he adds.

Commenting on Bangalore, the metropolitan city of blossoming entrepreneurs and countless start-ups, Purohit says, “Bangalore is Love. We all love the city and believe that there is no other city in the world that could have given us what this city offered us. Bangalore and its people are not averse to new ideas and offer full support to budding entrepreneurs.”

In Royal Brothers’ case, he says, Bangalore has grown over the years and so has the acceptability of bike rentals in the market. He appreciates residents whose entrepreneurial spirit knows no bounds. “There is no dearth of talent in the city. One can find capital, talent, guidance and mentors in abundance,” he concludes.

When asked on what lies ahead for Royal Brothers and if we could expect a gradual inclusion of four-wheelers in the fleet, Purohit said, “We are not looking to move into the four-wheeler category anytime soon, but also not ruling out the possibility. Currently, we want to focus on the two-wheelers and make Brand RB the largest in SE Asia.” (MT)

Comments (0)

ADD COMMENT

Link Copied!

Goa will host Motoverse 2025, an annual moto-culture festival, from November 21–23, 2025. The event is a gathering for riders, enthusiasts and industry professionals.

Motoverse 2025 will feature custom motorcycle builds and new innovations, including the Flying Flea and the Himalayan Electric test bed. The festival plans to debut new products and initiatives. A structured club championship will be introduced for the Dirt Track events. The Art of Motorcycling will conclude with a finale and the Motoreel stage will host industry figures and adventurers.

The festival will incorporate a split-stage music format. The Main Stage will feature acts like Hanumankind, The Yellow Diary and Parvaaz. The lineup includes a collaboration between Kutle Khan and Karsh Kale. The festival also announced its first international electronic music act. The Hilltop Stage will highlight a new generation of independent artists.

A new concept, Motohub, will provide a dedicated space for riders to connect. It will feature film screenings and interactive zones. The event will also offer group registration incentives for riding crews to promote community participation. Motoverse 2025 will conclude with an awards ceremony recognizing achievements within the motorcycling community.

Comments (0)

ADD COMMENT

Link Copied!

Hero MotoCorp has launched the all-new Glamour X 125, positioning it as India’s ‘most futuristic’ 125cc motorcycle at prices starting INR 89,999 (ex-showroom Delhi) for the Drum brake variant and INR 99,999 (ex-showroom Delhi) for the Disc brake variant.

The company said the launch of Glamour X follows the success of the Xtreme 125R, which now features several first-in-segment innovations, including the world’s first Low Battery Kick Startability, powered by the new AERA (Advanced Electronic Ride Assist) Tech. The bike also introduces a Ride-by-Wire system for precise throttle control, Cruise Control for relaxed long-distance riding, and three distinct ride modes – Eco, Road and Power. Additionally, a Panic Brake Alert system enhances safety by warning trailing vehicles during emergency stops.

From a design perspective, the Glamour X 125 has a muscular stance with sharp lines and a signature 'H' full LED lighting package. The advanced Multi-Colour LCD instrument cluster includes Bluetooth connectivity, Turn-by-Turn Navigation and a gear position advisory.

Powering the motorcycle is the new Sprint-EBT engine, which produces 11.4 BHP at 8250 RPM. This engine is designed for a combination of performance, refinement, and fuel efficiency, featuring a silent cam chain and a balancer shaft to minimise noise and vibration. The bike also offers a comfortable riding position with a wide handlebar, enhanced pillion comfort, and a USB charging port.

Ashutosh Varma, Chief Business Officer, Hero MotoCorp’s India Business Unit, said, “The 125cc segment continues to be a growth engine for the motorcycle industry, attracting both the aspirational first-time buyers and value-conscious upgraders. While the Xtreme 125R leads in performance and the Super Splendor in fuel efficiency; the new Glamour X introduces innovative technology, first-in-segment features, and a bold new striking design. This strategy expands the brand’s reach across various sub-segments; boosting volumes and market share while further strengthening the company’s leadership.”

Comments (0)

ADD COMMENT

Link Copied!

Pune-headquartered automotive major Bajaj Auto marked India's 79th Independence Day with 'The Great Indian Ride', an event that brought together Chetak riders for a cultural parade in Bengaluru on 16 August 2025. The ride was a celebration of patriotism and heritage, uniting generations of riders.

More than just a scooter rally, the company stated that 'The Great Indian Ride' was a tribute to the values that have shaped both India's progress and the Chetak's legacy of innovation. A diverse group of riders, including Chetak owners, brand friends and influencers, rode through historic routes like MG Road and Netaji Road, making stops at national landmarks such as Freedom Park. The riders were dressed in traditional Indian attire with tri-colour motifs, bringing the city to life.

The ride concluded with a memorable finale. All the Chetaks were parked to form the number '79', and the national flag was hoisted, creating a striking visual from a bird's eye view. The event established the Chetak as a cultural movement rooted in Indian values, rather than just a product. It was designed to be visually iconic and emotionally resonant, redefining the role of scooters in Indian mobility by associating them with pride and national identity.

Comments (0)

ADD COMMENT

Link Copied!

India Yamaha Motor, one of the leading two-wheeler manufacturers in the country, has updated its 125cc Fi Hybrid scooter range with new features and colour options.

The company’s hybrid scooter lineup now features the ‘Enhanced Power Assist’ function, which delivers high torque, stronger acceleration and performance. Powered by a high-performance battery, the function allows users to squeeze more power from the scooter, which will be useful when starting from standstill, carrying loads or climbing inclines. The scooters continue to be equipped with the Smart Motor Generator (SMG) technology, Silent Start and Stop & Start System (SSS) tech.

Furthermore, the Fascino S scooter now features a Colour TFT Instrument Cluster equipped with Turn-by-Turn (TBT) Navigation, using smartphone connectivity through the Y-Connect app. It is also integrated with Google Maps to support Turn-by-Turn (TBT) navigation.

In terms of colour options, the Fascino S 125 Fi Hybrid, is now available in Matte Grey colour option, while the disc-brake variant gets Metallic Light Green and drum-brake variant gets Metallic White options. Alongside, the RayZR 125 Fi Hybrid Street Rally is offered in a Matte Grey Metallic hue, and the RayZR 125 Fi Hybrid disc variant features a Silver White Cocktail shade.

Itaru Otani, Chairman, Yamaha Motor India Group, said, “Yamaha’s 125cc Hybrid scooter range has consistently delighted customers with its dynamic styling, superior comfort, and fuel-efficient performance. The introduction of the new ‘Enhanced Power Assist’ function marks another step forward in enhancing everyday riding convenience and instilling greater confidence among commuters.”

“Further elevating the appeal, the launch of new colour variants brings a refreshing vibrancy to the entire scooter lineup. These updates are a direct reflection of the insightful feedback received from customers through our various engagement platforms. We are confident that these thoughtful upgrades will resonate strongly with our customers and continue to strengthen Yamaha’s presence in the 125cc scooter segment,” he said.

The scooters continue to be powered by Yamaha’s air-cooled, fuel-injected (FI) and 125cc Blue Core Hybrid engine. The Fascino S and RayZR Street Rally variants additionally offer the Answer Back feature and LED Daytime Running Lights (DRL). 

Comments (0)

ADD COMMENT

Link Copied!