Kuldip Purohit, Co-Founder and Business Head, Royal Brothers, shares with us the journey so far, the challenges they faced and what lies ahead for this motorcycle rental company.

Purohit says, “Royal Brothers signifies brotherhood and brings a sense of belongingness. We wanted to showcase our brand as one which can be trusted like a brother and provides safety and comfort like a brother does.” He further explains that they wanted to use the term ‘Royal’ in some sense, possibly because one of their earliest achievements was securing a wide range of Royal Enfield motorcycles for their fleet, and also because the team members were all of the same age – like brothers in arms.

Speaking about the challenges the team faced in securing an RTO authorisation, Purohit said, “We took almost six months to procure the first licence in Karnataka. As the officials were not aware of the procedures and the bike rental scheme, we had to educate them about the Central Government’s scheme and the State Government’s role in processing the application.”

When asked if Royal Brothers was a passion product for a team that enjoyed motorcycles or more of a lucrative business opportunity, he said, “Royal Brothers was started with a passion to change the way the industry behaves. Even after 100 years, the rental market is still unorganised and is not treated as an industry. We wanted to change the unorganised sector into an organised one.” He further added by saying that the co-founders and employees are all passionate bikers and motorcycle enthusiasts; their common goal to serve people made it a lucrative business in the process.

Commenting on the recent Covid-19 ordeal, Purohit said, “Covid19 was a challenging and stressful period. Even though it’s not fully over, we believe we have been able to manage it well and will continue to do better in the future. Lockdown was announced suddenly and we had a lot of our assets deployed with customers and on the roads. The first month was difficult, but thanks to the team’s dedicated efforts, we were able to recover the vehicles from the customers and get them back to our yards.”

To ensure customer safety, all rental bikes are checked and sanitised before delivery. The company also makes sure that the assets are regularly washed, cleaned and sanitised, and a proper temperature log of the executives is also maintained.

Elaborating on how the company managed to cut losses when there was no revenue from bookings during the lockdown period, the co-founder spoke about Royal Brothers X, a long-term subscription model, conceived during the second month of lockdown. This enabled customers to book a vehicle for up to nine months and in-turn generated some revenue for the company to sustain the blow.

Commenting on the efforts that go into maintaining and servicing a large fleet of two-wheelers, the business head claimed that they would get the service done at the OEM service centres in the initial days when they had five motorcycles. Going ahead, the Vehicle Health Management team (VHM) was formed with the sole responsibility of maintaining the quality of the fleet across all 23 cities.

The VHM also determines when to retire a particular asset based on a certain number of KMs on the odometer or the number of years on particular models. Market factors also play a crucial role in the discontinuation of certain models in the Royal Brothers’ fleet.

Royal Brothers recently established a touchpoint at the Bangalore International Airport, making it one of the first bike rental companies to do so . Speaking about the operation, Purohit said, “The project took more than six months to materialise. We had a lot of restrictions due to Covid and also the way airports function. We had to procure a lot of approvals from various teams and authorities to begin with. Also, the vehicle models and their maintenance at the airport required a new set of SOPs which we had to develop specifically for the airport. All our executives were trained as per the airport security, functioning and operating guidelines.”

Taking innovation a step further, Royal Brothers has been working with Ather to spread awareness on EVs by facilitating test rides at select locations across Bangalore to help people understand the capabilities of the vehicle.

In these trying times of pollution and rising fuel prices, this initiative strengthens the need for eco-friendly mobility. Furthermore, the company offers Ather scooters in its fleet alongside other prominent EVs. “We believe in sustainable development and would like to play our part in a greener mobility solution,” he adds.

Speaking on the secret behind the company’s success, Purohit says, “Everything looked challenging in the beginning; however, we were determined to succeed. My personal motto is – If there is a problem, find a solution.”

“We have worked round the clock on the feedback of the customers and that has brought us success. The easiest way to figure out the loopholes and lags in the business model for a service-driven business is to listen to its users. We followed the same and kept making changes on a regular basis,” he adds.

Commenting on Bangalore, the metropolitan city of blossoming entrepreneurs and countless start-ups, Purohit says, “Bangalore is Love. We all love the city and believe that there is no other city in the world that could have given us what this city offered us. Bangalore and its people are not averse to new ideas and offer full support to budding entrepreneurs.”

In Royal Brothers’ case, he says, Bangalore has grown over the years and so has the acceptability of bike rentals in the market. He appreciates residents whose entrepreneurial spirit knows no bounds. “There is no dearth of talent in the city. One can find capital, talent, guidance and mentors in abundance,” he concludes.

When asked on what lies ahead for Royal Brothers and if we could expect a gradual inclusion of four-wheelers in the fleet, Purohit said, “We are not looking to move into the four-wheeler category anytime soon, but also not ruling out the possibility. Currently, we want to focus on the two-wheelers and make Brand RB the largest in SE Asia.” (MT)

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Suzuki Motorcycle India (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, has opened its first dealership in Bathinda, Punjab, under the name Pluton Motors, which follows the recent opening of Pluton Wheels in Ludhiana.

With the addition of this location, SMIPL's retail network expands to 1,245 outlets across India. The Bathinda outlet functions as a 3S facility, consolidating sales, service and spare parts within a single location. The opening marks the company's 13th retail location in Punjab.

The facility displays Suzuki Motorcycle India’s complete two-wheeler lineup, including the Access, Avenis, and Burgman Street scooters, alongside the company's electric scooter, the e-Access. The performance motorcycle segment is represented by the Gixxer, Gixxer SF, Gixxer 250, Gixxer SF 250 and the V-Strom SX adventure motorcycle.

The dealership incorporates a service workshop with diagnostic tools for vehicle maintenance, and handles the distribution of official accessories, apparel and merchandise.

Kenichi Umeda, Managing Director, Suzuki Motorcycle India, said, “Pluton Suzuki in Bhatinda brings us closer to our customers, giving them easy access to our full range of scooters, motorcycles, and after-sales services. This dealership allows us to be by the side of our customers, ensuring a smooth and enjoyable ownership journey. Beyond the products, we also look forward to engaging with customers through our initiatives like Suzuki MotoFest, the Access Mileage Contest, V-STROM Experience rides, and Gixxer Pitstop that truly celebrate the spirit of motorcycling. We sincerely thank our dealer partner, Gauarav Kanodia & Rajan Aggarwal for their collaboration in making this possible. With this new addition, we now have 13 touchpoints in Punjab.”

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Chennai-headquartered Royal Enfield, the mid-size motorcycle segment leader under Eicher Motors, has officially expanded its twin-cylinder lineup with the launch of the Bullet 650 in India.

The introduction marks the most powerful displacement variant in the model's 94-year continuous production history, following its initial public presentation at the EICMA 2025 motorcycle show in Milan.

The motorcycle is priced at INR 364,856 (ex-showroom) and is available for retail purchase at authorised Royal Enfield dealerships across India.

The Bullet 650 transitions the classic commuter nameplate onto Royal Enfield's 650cc parallel-twin engine architecture, featuring a 6-speed gearbox equipped with an assist and slipper clutch for lighter lever operation. The chassis is built around a steel tubular spine frame.

It is developed in partnership with Showa, featuring 41mm front forks with 120mm of travel and twin-tube hydraulic shock absorbers at the rear providing 112mm of travel. The motorcycle retains traditional proportions with a 19-inch front spoked wheel and an 18-inch rear wheel setup to maintain its signature upright stance.

The mechanical layout is completed by a pair of dual peashooter exhaust pipes finished in chrome, tuned to deliver a distinct, low-frequency twin-cylinder exhaust note.

The styling cues of the Bullet 650 pay direct homage to its historic post-war iterations, specifically referencing design hallmarks established by the brand in 1954:

The Bullet 650 features the iconic teardrop fuel tank decorated with a vintage-inspired 3D winged badge and hand-painted gold pinstripes. The front fascia retains the traditional steering casquette housing an updated LED headlamp, flanked by signature ‘tiger-eye’ pilot lamps.

The switchgear uses polished aluminium housings equipped with retro-styled rotary switches and adjustable hand levers.

The seats come fitted with a contoured, single-step bench design to offer optimised cushion support for long-distance riding alongside easy ground clearance for the rider.

The instrument cluster bridges vintage aesthetics with modern instrumentation, integrating a classic analogue speedometer with a secondary digital LCD layout that relays fuel levels, trip parameters, a gear position indicator, and automated service reminders.

The motorcycle debuts with two primary dual-tone factory paint schemes engineered to highlight its old-school lines – Cannon Black and Battleship Blue.

B Govindarajan, Managing Director, Eicher Motors and CEO, Royal Enfield, said, “For over nine decades, the Bullet has stood as a symbol of authenticity, resilience, and unmistakable character — defining Royal Enfield’s philosophy of Pure Motorcycling. With the all-new Royal Enfield Bullet 650, our approach was not to reinterpret the Bullet, but to elevate it with modernity and authenticity. Every element — from its proportions and silhouette to its stance and detailing has been carefully evolved to retain the pure essence and character of the iconic machine, while seamlessly integrating the power and refinement of the parallel twin 650cc platform. The interest since its global showcase at EICMA 2025 reaffirms how deeply the motorcycle resonates with the riders across the globe, proving it is the original icon of the motorcycling universe.”

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Honda Motorcycle & Scooter India (HMSI) has surpassed the 10 million cumulative two-wheeler sales milestone across North India, which includes Delhi, Haryana, Chandigarh, Punjab, Himachal Pradesh, Rajasthan, Jammu & Kashmir and Ladakh – accounted for approximately 15 percent of the company’s overall domestic wholesale volume during FY2026.

The milestone highlights Honda Motorcycle & Scooter India’s ongoing consolidation in key volume categories across northern states. According to internal wholesale tracking data for FY2026, the manufacturer secured an approximate 75 percent market share (nearly three out of every four units sold) within the entry-level 110cc scooter sub-segment in the region. The brand also maintained a strong volume share within the 125cc commuter motorcycle class, driven by steady regional demand for platforms like the Shine 125 and SP125.

To manage its regional sales volume and support vehicle lifecycle requirements, the company currently operates an expansive network of more than 1,000 authorised customer service and touchpoint locations across the northern zone.

Looking forward, HMSI intends to build on this regional volume foundation by systematically expanding its premium ‘BigWing’ retail network. This physical expansion will coincide with a strategic push to enhance its mid-size and higher-displacement motorcycle line-up to address premiumisation trends in semi-urban and metro markets.

Mutsuo Usui, Director of Sales & Marketing, Honda Motorcycle & Scooter India, said, “Reaching the 10 million milestone in North India reflects how deeply two-wheelers are embedded in everyday mobility across the region, particularly beyond the large urban centres. Our focus has been on building consistent access and reliability over time and we see this continuing as customer expectations evolve.”

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Bengaluru-based electric two-wheeler manufacturer Ultraviolette Automotive has announced a major engineering pivot for its upcoming Tesseract e-scooter, transitioning the vehicle to a new 100V high-voltage powertrain architecture.

This shift, it claims, makes it India’s first electric scooter built on a 100V platform. To accommodate these extensive technical re-engineering cycles and subsequent validation testing, the official commercial launch has now been pushed to January 2027.

The technical overhaul follows a public roadshow across 30 Indian cities, where the company said it gathered direct consumer feedback from prospective buyers. Ultraviolette has received over 70,000 bookings for the Tesseract since its initial conceptual reveal.

The transition from a conventional 60V setup to the 100V platform was driven by the challenge of managing high current flow and exponential heat generation while chasing performance targets. The production-spec Tesseract is equipped with a 15kW peak power electric motor, delivering roughly three times the power output of mainstream electric scooters and mimicking the performance metrics of a 200–250cc combustion engine.

The production-spec Tesseract is scheduled to enter early assembly and tool-up phases by the end of 2026. Production will be handled at the company's upcoming manufacturing plant, which is set to boost Ultraviolette’s localised production capabilities from 60,000 units annually to 150,000 units to support the higher volume requirements of its mass-market scooter line. The company is targeting initial retail distribution and customer deliveries within the first quarter of 2027, with base prices projected to start around INR 145,000 (ex-showroom).

Narayan Subramaniam, CEO and Co-Founder, Ultraviolette, said, “Building the Tesseract has been an incredibly ambitious and challenging journey for us. As we pushed the platform further through development and validation, it became evident that achieving the benchmarks we had set for ourselves required additional engineering and refinement – especially on the ride ergonomics and radical redesign of the battery architecture. While this extends our launch timeline, it ensures that every Tesseract customer receives a scooter that is not only future-ready but embodies the Ultraviolette DNA of performance, technology, and reliability.”

Niraj Rajmohan, CTO and Co-Founder, Ultraviolette, added, “From the very beginning, the vision for the Tesseract was to create a scooter that would redefine benchmarks for the industry. Delivering on the performance and technology promises we made, while staying true to the Ultraviolette DNA, required us to rethink and evolve the platform significantly. The transition to a 100V architecture is a major step in that direction, enabling higher levels of power delivery, load carrying capability, and efficiency. Every engineering decision we have made on the Tesseract has been guided by our commitment to deliver a product that sets a new standard for mobility- in India and globally.”

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