Royal Enfield and celebrated Italian riding gear brand, Alpinestars, have collaborated to create a riding apparel collection. The company said in a statement that both Royal Enfield and Alpinestars have a rich legacy in the world of motorcycling and this collaboration symbolises an amalgamation of authenticity and safety. 

Founded in 1963 in Asolo, Italy, Alpinestars is now a world-leading manufacturer of professional racing products, motorcycling airbag protection, high-performance apparel, gear and technical footwear, the release said. The brand is trusted and worn by many world racing athletes from Formula 1, NASCAR, AMA and World Motocross and MotoGP.  

The company said that the partnership aims to provide Indian riders with the essential tools needed to make the best of their adventures. 

B. Govindarajan, Executive Director, Royal Enfield said, “For riding enthusiasts, their riding apparel and gear is a very personal means for self-expression, on and off the saddle. Keeping this in mind, at Royal Enfield, we keep updating our range of apparel and attempt to bring an enviable collection through collaborations with the best global brands, for our riders. We are super-thrilled to collaborate with Alpinestars, an iconic brand that has elevated safe and stylish riding experience for motorcyclists around the world. Both Royal Enfield and Alpinestars brands are known for creating world-class riding apparel, footwear and gloves with focus on rider safety, and this collaboration aims to take that a notch higher. Royal Enfield is committed to bringing technology developments with best-in-class quality and this association is an effort to make high-quality gear accessible to all via Royal Enfield's strong presence across markets.” 

The collection includes armour-infused riding jackets, gloves and riding trousers that meet global safety norms of safety, performance and comfort, the release said. All the riding jackets and riding trousers under this range are CE Certified with Class A protection under Personal Protective Equipment regulations and come with Alpinestars Nucleon flex pro CE level 2 armour. Additionally, the products also come with Alpinestars' patented Drystar technology. The Drystar membrane makes the gear waterproof, yet breathable and allows riders to endure all-weather conditions while keeping the rider dry and comfortable. The range also includes three gloves, all of which are CE certified to level 1 EN13594:2015, KP and have been developed with best-in-class features such as knuckle protection, palm protection, padding, cuff adjusters, screen-friendly fingertips, accordion stretch panels, and constructed with high-quality abrasion resistance goat nappa leather, Polyester Air mesh and Drystar waterproof membrane among others. 

The company said the collection would be available in India across Royal Enfield stores, Amazon and Royal Enfield’s official website (store.royalenfield.com) with a price range of INR 5,200 to INR 18,900. 

The all-season jacket is engineered to deliver optimal protection and weather performance for ideal comfort. It comes with Alpinestar Nucleon flex pro CE Level 2 armour and the entire jacket is CE certified to “Class A”. It has a modular construction and the most advanced materials technologies available and can accommodate the Tech-Air 5 Airbag System. It will be available in Black and Khaki colours. The jacket is priced at INR 17,500, the release said. 

The casually-styled Solano 2 layer riding jacket is available in black colour. It also comes with CE certified to “Class A” and Alpinestar Nucleon flex pro CE Level 2 armour protection. The Jacket is completely waterproof and comes with a detachable sleeveless thermal winter liner and is equipped with eight pockets for real-world practicality, The jacket is priced at INR 18,900. 

The gloves are light, aggressively styled and highly durable summer-friendly gloves constructed from a mix of air mesh and perforated leather. It comes with CE Level 1 certification and features such as a touch screen compatible index fingertip for use with smartphones and GPS systems. The gloves are priced at INR 5200. 

Appropriate for both the road and the racetrack, SYNCRO Dryster gloves are made with DRYSTAR membrane technology for 100 per cent waterproof and breathable all-weather performance. The gloves incorporate a host of safety features such as a Viscoelastic knuckle protection system for effective impact protection, padded palm, ergonomic stretch accordions on fingers for superior fit and flexibility for touch screen compatible fingertips. The gloves are priced at INR 6,900. 

The Gareth Leather Glove features a goat Nappa leather construction to ensure high levels of abrasion resistance and a more comfortable experience. These gloves are designed with a slim wrist to make sure that the gloves sit better within the sleeves of a jacket. In addition, it's a waterproof glove incorporating Alpinestars Drystar 100 per cent waterproof and breathable membrane. Gloves are fully CE certified motorcycling with CE Level 1 and come with PVC covered knuckles for enhanced protection against impacts and a touchscreen compatible index finger. The Gloves are available in black and olive colour, priced at INR 5,200. 

Gravity drystar riding trousers come with an optimised fit for high performance. Its exclusive drystar construction ensures 100 per cent waterproofing and is adaptable to all weather conditions with great levels of breathability. The customised range with Alpinestars takes inspiration from Royal Enfield’s endeavour to be the rider’s alley in their quest for exploration. With purpose-built protective gear, and laid-back, vibrant lifestyle apparel; a showcase of rich expressions building relevance around the motorcycling way of life. The riding trousers are priced at INR 14,500, the release added. (MT)

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Classic Legends, an Indian motorcycle manufacturer by the Mahindra Group the makers of Jawa, Yezdi and BSA brands, celebrated the 24^th Edition of International Jawa-Yezdi Day (IJYD) on 12 July 2026.

The event, which began as an initiative among motorcycle owners, involved over 7,500 riders across 150 cities in India this year. The celebration included 40 enthusiast communities in India and participants in 11 countries, who marked the occasion through rides and gatherings. The event united owners of vintage motorcycles with riders of current Jawa and Yezdi models.

Anupam Thareja, Co-Founder, Classic Legends, said, "24-years ago, International Jawa-Yezdi Day began as a simple expression of passion among riders who wanted to celebrate the motorcycles they loved. Today, it has grown into a global tradition that transcends borders and generations. What makes IJYD truly special is that it belongs to the riders themselves. Every ride, every gathering and every shared story keeps this legacy alive. More importantly, it celebrates the friendships, communities and memories built around these motorcycles. We are honoured to be a part of movement that continues to grow stronger with every passing year."

The festivities were organised by more than 40 rider clubs, along with dealerships and enthusiast communities.

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IGNYTE, the premium helmet brand of Steelbird, has introduced its Carbon Fibre Series, featuring three models: the IGN-10, IGN-14, and IGN-16.

The helmets are manufactured in-house using carbon fibre composite shells designed for impact performance and durability. It introduces multi-colour exposed carbon fibre textures and finishes.

The IGN-10 and IGN-14 are priced at INR 14,999, while the IGN-16 is priced at INR 19,999. The helmet comes with a three-year warranty and accessories such as smoke visors and fitting head foam.

It uses an Expanded Polypropylene (EPP) liner with Kevlar reinforcement, which provides energy absorption and multi-impact capability. The series holds both ISI and DOT certifications. Features include anti-fog and anti-scratch visors, ventilation channels, antimicrobial interiors and an aerodynamic profile. The production process utilises balloon moulding.

Kashish Kapur, Director, Steelbird Hi-Tech India, said, "The IGNYTE Carbon Fibre Series represents our vision of creating premium helmets that combine world-class safety, advanced materials, and exceptional craftsmanship. Every helmet has been designed and manufactured in-house with a strong focus on innovation, lightweight performance, and rider protection. With this launch, we are taking another significant step towards offering Indian motorcyclists globally competitive products that deliver the highest standards of safety and performance."

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has introduced a campaign for its Destini scooter, titled ‘Hero Ka Scooter, Scooter Ka Hero.’ Conceptualised by McCann India, the campaign focuses on the relationship between a father and child, portraying the scooter as a companion for family journeys.

The campaign film features a girl who imagines an evening ride with her father as an adventure involving a dragon. The narrative integrates product features into the story: the metal body provides protection, the mileage exhausts the creature in a race, the legroom stores food and the under-seat storage is used to toast corn.

Aashish Midha, Head of Marketing, Hero MotoCorp, said, “At Hero MotoCorp, we believe the most meaningful stories are those rooted in everyday life. ‘Hero Ka Scooter, Scooter Ka Hero’ celebrates parents – the everyday heroes of every Indian family –through the boundless imagination of a child. The Hero Destini has always stood for trust, comfort and practicality, and this campaign brings those values to life in a way that is both emotionally engaging and deeply relatable. It reinforces our commitment to building products that become an integral part of our customers’ lives and cherished family moments.”

Prasoon Joshi, Chairman, Omnicom Advertising India, said, “The more memorable ideas rarely begin with what a brand wants to say. They begin with something people already feel, but may not have found the words for. When a brand captures that truth, it stops feeling like advertising and starts feeling deeply familiar. Hero Destini expresses this in a simple but evocative manner. Every child sees their father as their first superhero, not because he has superpowers, but because he quietly shows up, overcomes obstacles and finds a way to keep the family moving. In the film, the scooter becomes part of that quiet magic. It isn’t just a ride. It helps turn an ordinary journey into an adventure, complete with a dragon, seen through a child’s eyes. That’s what makes the film linger. It reminds us that true creativity doesn’t need to exaggerate reality; it elevates the genuine emotions already present. And this is where the brands then find a place in people’s hearts.”

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India Yamaha Motor has launched the FZ-Blue Flex, a motorcycle capable of running on ethanol-blended fuels ranging from E20 to E85 at INR 1,24,240 (ex-showroom, Delhi).

The motorcycle, powered by a 149cc fuel-injected engine, delivers 8.6 kW of power and 12.8 Nm of torque via a 5-speed gearbox. It uses a front telescopic suspension, a rear swingarm and an anti-lock braking system.

Hajime Aota, Chairman, Yamaha Motor India Group, said, “Achieving a carbon-neutral future requires a dynamic, multi-pathway strategy rather than a single solution. Having already commenced our electric vehicle journey in India, the introduction of our innovative Blue Flex technology marks another strategic milestone. This move is a deliberate alignment of Yamaha’s global sustainability vision with the Indian government’s progressive biofuel policies. By embracing multiple technological avenues, we reinforce our commitment to global carbon neutrality goals while providing versatile, high-quality products tailored to the evolving needs of Indian consumers.”

The motorcycle will be available in Metallic Black and sold through selected Blue Square dealerships across Delhi, Uttar Pradesh, Maharashtra, Karnataka, Telangana and Tamil Nadu.

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