Royal Enfield and celebrated Italian riding gear brand, Alpinestars, have collaborated to create a riding apparel collection. The company said in a statement that both Royal Enfield and Alpinestars have a rich legacy in the world of motorcycling and this collaboration symbolises an amalgamation of authenticity and safety. 

Founded in 1963 in Asolo, Italy, Alpinestars is now a world-leading manufacturer of professional racing products, motorcycling airbag protection, high-performance apparel, gear and technical footwear, the release said. The brand is trusted and worn by many world racing athletes from Formula 1, NASCAR, AMA and World Motocross and MotoGP.  

The company said that the partnership aims to provide Indian riders with the essential tools needed to make the best of their adventures. 

B. Govindarajan, Executive Director, Royal Enfield said, “For riding enthusiasts, their riding apparel and gear is a very personal means for self-expression, on and off the saddle. Keeping this in mind, at Royal Enfield, we keep updating our range of apparel and attempt to bring an enviable collection through collaborations with the best global brands, for our riders. We are super-thrilled to collaborate with Alpinestars, an iconic brand that has elevated safe and stylish riding experience for motorcyclists around the world. Both Royal Enfield and Alpinestars brands are known for creating world-class riding apparel, footwear and gloves with focus on rider safety, and this collaboration aims to take that a notch higher. Royal Enfield is committed to bringing technology developments with best-in-class quality and this association is an effort to make high-quality gear accessible to all via Royal Enfield's strong presence across markets.” 

The collection includes armour-infused riding jackets, gloves and riding trousers that meet global safety norms of safety, performance and comfort, the release said. All the riding jackets and riding trousers under this range are CE Certified with Class A protection under Personal Protective Equipment regulations and come with Alpinestars Nucleon flex pro CE level 2 armour. Additionally, the products also come with Alpinestars' patented Drystar technology. The Drystar membrane makes the gear waterproof, yet breathable and allows riders to endure all-weather conditions while keeping the rider dry and comfortable. The range also includes three gloves, all of which are CE certified to level 1 EN13594:2015, KP and have been developed with best-in-class features such as knuckle protection, palm protection, padding, cuff adjusters, screen-friendly fingertips, accordion stretch panels, and constructed with high-quality abrasion resistance goat nappa leather, Polyester Air mesh and Drystar waterproof membrane among others. 

The company said the collection would be available in India across Royal Enfield stores, Amazon and Royal Enfield’s official website (store.royalenfield.com) with a price range of INR 5,200 to INR 18,900. 

The all-season jacket is engineered to deliver optimal protection and weather performance for ideal comfort. It comes with Alpinestar Nucleon flex pro CE Level 2 armour and the entire jacket is CE certified to “Class A”. It has a modular construction and the most advanced materials technologies available and can accommodate the Tech-Air 5 Airbag System. It will be available in Black and Khaki colours. The jacket is priced at INR 17,500, the release said. 

The casually-styled Solano 2 layer riding jacket is available in black colour. It also comes with CE certified to “Class A” and Alpinestar Nucleon flex pro CE Level 2 armour protection. The Jacket is completely waterproof and comes with a detachable sleeveless thermal winter liner and is equipped with eight pockets for real-world practicality, The jacket is priced at INR 18,900. 

The gloves are light, aggressively styled and highly durable summer-friendly gloves constructed from a mix of air mesh and perforated leather. It comes with CE Level 1 certification and features such as a touch screen compatible index fingertip for use with smartphones and GPS systems. The gloves are priced at INR 5200. 

Appropriate for both the road and the racetrack, SYNCRO Dryster gloves are made with DRYSTAR membrane technology for 100 per cent waterproof and breathable all-weather performance. The gloves incorporate a host of safety features such as a Viscoelastic knuckle protection system for effective impact protection, padded palm, ergonomic stretch accordions on fingers for superior fit and flexibility for touch screen compatible fingertips. The gloves are priced at INR 6,900. 

The Gareth Leather Glove features a goat Nappa leather construction to ensure high levels of abrasion resistance and a more comfortable experience. These gloves are designed with a slim wrist to make sure that the gloves sit better within the sleeves of a jacket. In addition, it's a waterproof glove incorporating Alpinestars Drystar 100 per cent waterproof and breathable membrane. Gloves are fully CE certified motorcycling with CE Level 1 and come with PVC covered knuckles for enhanced protection against impacts and a touchscreen compatible index finger. The Gloves are available in black and olive colour, priced at INR 5,200. 

Gravity drystar riding trousers come with an optimised fit for high performance. Its exclusive drystar construction ensures 100 per cent waterproofing and is adaptable to all weather conditions with great levels of breathability. The customised range with Alpinestars takes inspiration from Royal Enfield’s endeavour to be the rider’s alley in their quest for exploration. With purpose-built protective gear, and laid-back, vibrant lifestyle apparel; a showcase of rich expressions building relevance around the motorcycling way of life. The riding trousers are priced at INR 14,500, the release added. (MT)

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Zelio E-Mobility has announced its first major sports partnership, joining Punjab Kings as the team’s Official EV Partner for the 2026 Indian Premier League (IPL) season. The agreement includes branding rights, digital media integration and in-stadia activations throughout the tournament. The company intends to use the platform to increase brand awareness in Tier 2 markets and support its expansion across India.

As part of the association, the manufacturer will showcase its X Men 2.0 and the newly released X Men+ models. These electric two-wheelers will be featured across various team touchpoints, including jersey branding and social media campaigns. The partnership follows Zelio E-Mobility’s recent initial public offering, which raised INR 783.4 million to fund its growth operations.

The company currently maintains a network of over 350 dealer outlets across 20 states and union territories. Its portfolio includes electric two-wheelers under the Zelio brand and the Tanga line of e-rickshaws, serving a total customer base of more than 200,000 riders. The management indicated that the partnership aligns with a strategy to invest in brand equity alongside its manufacturing scaling.

Kunal Arya, Managing Director, Zelio E-Mobility, said, “Cricket continues to be one of the most powerful platforms to connect with audiences across India. Our association with Punjab Kings allows us to engage with a wide consumer base while strengthening Zelio’s brand presence in a culturally relevant environment. As we scale our operations, such partnerships play a role in aligning visibility with growth momentum.”

Saurabh Arora, Chief Commercial Officer, Punjab Kings, said, “We are delighted to welcome Zelio Electric Scooters as our Official EV Partner for the season. This partnership reflects the growing synergy between sport and sustainable innovation. As a franchise, we are committed to aligning with forward-looking brands that resonate with today’s consumers, and Zelio’s focus on electric mobility and accessibility makes them a strong strategic fit for Punjab Kings. Through this association, we aim to create meaningful fan engagement while contributing to the broader narrative around clean and responsible mobility.”

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Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto has announced a price reduction for the Dominar 400, making the motorcycle more accessible at INR 203,214 (ex-showroom Delhi).

The updated model is equipped with a 350cc engine and is priced approximately INR 37,000 lower than the previous iteration. This adjustment results from a lower upfront cost and the passing of GST benefits to customers without altering the vehicle's touring capabilities.

The motorcycle is designed to function as an all-rounder, suitable for both daily commuting and long-distance travel.

By repositioning the Dominar 400, Bajaj Auto aims to increase the adoption of sports and touring motorcycling in India. The mechanical specifications are intended to maintain the power and endurance associated with the Dominar nameplate while lowering the total cost of ownership for enthusiasts.

This strategic shift follows the company's objective of democratising the touring segment. The new price point is expected to attract riders transitioning from lower-capacity segments who require a vehicle capable of sustained high-speed travel and comfort over distance.

Sarang Kanade, President - MCBU, Bajaj Auto, said, "Dominar has always stood for our touring DNA - powerful, capable, and built for the long road. With the new Dominar 400 with 350cc engine we are staying true to that promise while making it significantly more accessible. Riders get the same Dominar experience they love, but now with a much lower cost of ownership, including meaningful savings. This is a decisive step towards democratizing touring and sports motorcycling in India."

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Ducati India has initiated the brand's global 100-year anniversary celebrations with an exclusive DRE Track Day at the Buddh International Circuit (BIC). Founded in 1926, the Italian manufacturer is marking a century of operations with a series of events intended to engage its community of owners.

The gathering at BIC saw over 70 riders participate in track sessions, while 150 enthusiasts attended a concluding evening event.

The track day provided owners with open sessions and three levels of structured training comprising Intro, Evo, and Master categories.

These were conducted by certified instructors including Rishi Agarwal, Anand Dharmaraj and Dilip Lalwani, the latter of whom holds the lap record for a production superbike at the circuit. The event was further highlighted by the first Indian performance from official Ducati stunt rider Emilio Zamora, who conducted a showcase for the assembled participants and their families.

Ducati has operated in India for over a decade and currently maintains a network of nine dealerships alongside two exclusive service workshops in Goa and Ahmedabad. The Indian market is a component of the brand's broader growth strategy in Asia, focusing on the premium motorcycle segment.

Bipul Chandra, Managing Director of Ducati India, stated, “As Ducati commemorates 100 years globally, India stands as a crucial market where the brand’s passion continues to intensify year after year. The DRE Track Day at BIC, coupled with Emilio Zamora’s electrifying performance and our sundowner celebration, is more than an event; it represents a celebration of our community, our rich heritage, and the distinctive thrill that defines every Ducati. Our Ducatisti are central to all our endeavours, and this centenary year is dedicated to fostering their connection with the brand through unforgettable experiences.”

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Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto has reintroduced the Pulsar 180 motorcycle in India, citing consistent demand from riders and social media interest.

The reintroduction coincides with the 25th anniversary of the Pulsar brand, which launched in 180cc and 150cc formats in 2001. The updated model now features new graphics and integrated technology to align with current market standards.

The updated motorcycle incorporates a light-emitting diode (LED) headlamp, LED blinkers and a digital console with Bluetooth connectivity. Bajaj Auto has positioned the vehicle as a transition for owners of 150cc to 160cc motorcycles, providing a shift in performance and design. The Pulsar 180 is intended to maintain the balance between sport-oriented riding and daily commuting that established the nameplate's presence in the segment.

Engineering updates for this iteration focus on refined performance and modernised electronics while retaining the styling characteristic of the original series. The inclusion of connected features via the digital console allows for smartphone integration, a feature increasingly common in the performance commuter category.

Sarang Kanade, President, MCBU, Bajaj Auto, said, “The Pulsar brand has always stood for pushing limits and redefining performance motorcycling in India. The return of the Pulsar 180 is a response to the strong and consistent demand, as well as a groundswell of love on social media. As we mark 25 years of Pulsar, bringing back this iconic nameplate feels especially meaningful. Reimagined for a new generation, it continues to embody our ‘Definitely Daring’ philosophy combining power, precision and contemporary design to deliver an experience that is both exhilarating and accessible.”

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