Royal Enfield has launched the 2024 Classic 350 in a gleaming new avatar that includes seven beautiful, dazzling colour ways – Heritage, Heritage Premium, Signals, Dark and Emerald – inspired by its past, present and future. True to its character and the popularity it has enjoyed over its journey as a classic British motorcycle, the Classic 350 gets enhanced features to accomplish perfect fusion of tradition and modernity. 

The enhanced features include LED headlamps, LED pilot lamp, gear position indicator on cluster and type C USB charging point. In case of the seven beautiful, dazzling colour ways across five new variants, it is the heritage ‘trim’ that gets Madras Red and Jodhpur Blue. The heritage Premium ‘trim’ gets Medallion Bronze under the dual colour theme. The Signals ‘Trim’ gets the colour of sand with gun grey that is typically a camouflage colour scheme used by the army vehicles serving in the deserts. There’s a hint of blue elements, which brings a modern twist to it, according to company. 

The Dark Series ‘trim’ features the Gun Grey colour shade, which is a dual tone scheme of grey and black with a prominent copper highlight and Stealth Black (a black-on-black scheme).  

The Emerald ‘trim’ is the most striking of the new colour ways and embodies the beauty and grandeur of British motorcycles from the 1950s. It is a regal green in stunning contrast to the gleaming chrome with copper pinstripe. The Emerald Classic 350 gets tripper pod as standard. 

Under the ‘Year and the Decade of the Classic’, Royal Enfield will be introducing programmes and services that offer customers new flavours and expressions of the Classic – the most definitive being the Royal Enfield Factory Custom programme that involves a bespoke motorcycle personalisation and design studio service to help bring their very own unique design vision to life. It will be launched in September as an exclusive limited slot service each month and is touted as a first-of-its-kind programme in the industry.

The ‘custom’ programme will be backed by a full manufacturer warranty and a wide range of Genuine Motorcycle Accessories.

The company has introduced a unique collaboration with Nappa Dori (a brand renowned for seamlessly blending Indian heritage and modern design sensibilities) to offer customers a distinctive blend of functionality and elegance with thoughtfully curated and meticulously crafted range of products including helmet, duffel bags and backpacks, wallets, laptop sleeves and other lifestyle items. The collection will be available exclusively at the Royal Enfield online apparel store.

The company also plans to introduce an exciting endeavour with Design Mumbai for riders with a keen interest in art and design. Slated to host a special session on classic design by the world’s top designers, this collaboration will meld the worlds of motorcycling and design, providing a unique opportunity to explore the creative processes that shape the aesthetics and functionality of their beloved motorcycle.

Deliveries of the 2024 Classic 350 line up with start from September. 

Speaking about the new developments involving the Classic 350 motorcycle, Royal Enfield CEO B Govindarajan, said, “The Classic is our true-north and keeps us real and rooted in our mission and philosophy of pure motorcycling. From being the most-loved motorcycle, to being a blank canvas for inspirations and customization, and from fueling millions of overland journeys, to fueling Royal Enfield’s success, the Classic has practically created the middleweight category in India. As we evolve the Classic with this new 2024 edition, we’ve stayed true to its originality and essence. With this showcase, we also kickstart the Year and the Decade of the Classic with unique collaborations and services, all aimed at furthering our commitment to elegant aesthetics, and high-quality engineering.”

Bengaluru-based electric vehicle company Ultraviolette Automotive collaborated with the Madras Regiment Centre (MRC) of the Indian Army for a five-day rally across Tamil Nadu, by providing a fleet of F77 motorcycles.

The ride honoured the army Veterans and Veer Naris of Madras Regiment and the Armed Forces community in the region.

Under the aegis of the Dakshin Bharat Area, the rally covered six districts of Tamil Nadu - Tirupur, Karur, Dindigul, Madurai, Theni and Coimbatore. The team of army personnel engaged with approximately 3,000 veterans and veer naris during the journey: addressing various concerns, sharing crucial information on entitlements, and providing immediate assistance. The F77s covered a cumulative distance of over 6000 kilometres.

Narayan Subramaniam, CEO & Co-Founder, Ultraviolette, said, " Collaborating again with the Indian Army for this remarkable outreach initiative is an honour that resonates deeply with Ultraviolette's ethos. Our vision to create world-class technology is inspired by the spirit of the India - undaunted, resilient, and driven by purpose. The F77 embodies the very principles that define our Armed Forces - precision, performance, and an unwavering commitment to excellence. To witness Ultraviolette playing a key role in this rally, honouring veterans, and their families, is not just a privilege but a defining moment in our journey".

Suzuki Motorcycle India (SMIPL), a leading manufacturer of two-wheelers in the country, has reported wholesales of 112,948 units for April 2025, which is 14 percent higher than 99,377 units it sold last year.

The company reported an 8 percent growth in its domestic sales at 95,214 units, as compared to 88,067 units last year, while exports grew by 57 percent at 17,734 units, as against 11,310 units for the same period last year.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “This positive start to the year fills us with gratitude. Each unit sold represents the beginning of a new journey with our customers and we are thankful to be a part of it. We will continue to work sincerely to meet the evolving expectations of our customers and contribute positively to their journey with us.”

Last month, the company further upgraded its product lineup, including the Hayabusa to be OBD-2B compliant.

Chennai-based two-wheeler and three-wheeler maker TVS Motor Company has announced its wholesales for April 2025. The company reported witnessing a 16 percent growth, selling 443,896 units, as against 383,615 units last year. 

The domestic two-wheeler sales include 220,527 motorcycles and 169,741, while exports accounted for 106,683 units.  

EV sales grew by 59 percent, rising from 17,403 units in April 2024 to 27,684 units last month.

Three-wheeler sales grew by 50 percent YoY from 9,023 units to 13,566 units.

Blending the pulse of street culture, community and high-octane energy, Royal Enfield hosted the first-ever edition of HunterHood in Mumbai and New Delhi during the last weekend of April 2025. 
Inspired by the spirit of Hunter motorcycle of the company, the HunterHood event – the latest cultural initiative built around the ethos of “From the streets, For the streets” – brought together riders, artists and urban explorers across the two Indian mega cities. 
The company also unveiled ‘The 2025 Hunter 350’ with three new colourways and upgraded features inspired by and designed for ‘The Coolest Neighbourhoods of the world’.
Featuring unique programming in the form of skateboarding sessions, spontaneous cyphers, vibrant graffiti art, live music jams, dynamic dance circles and exhilarating BMX stunts, the event witnessed high-octane performances by some of India’s top musicians like Dino James, Wild Wild Women, Shah Rule, Suggahunny, The Spindoctor, OG Shez, Ikka, DK Mocity, Dhanji, Lush Lata and Samriddhi Bhargav. 
The event saw over 12 homegrown, premium and emerging street-led brands spanning skateboarding, apparel, sneakers and the culinary space participate. It was attended by 5,000 people across the two mega cities.