Simple Energy Expands Scooter Portfolio With Gen 2 Range At Prices Starting INR 149,999
- By MT Bureau
- January 07, 2026
L-R: Shreshth Mishra, Co-Founder and CPO, Simple Energy; Suhas Rajkumar CEO & Founder, Simple Energy and Ankit Gupta, Co-Founder, Simple Energy.
Bengaluru-based electric vehicle maker Simple Energy has expanded its product portfolio with the launch of the Simple One Gen 2, Simple OneS Gen 2 and Simple Ultra range of e-scooters.
The Simple Ultra features a 6.5 kWh battery, the largest currently fitted on a scooter in India, providing a claimed IDC range of 400 km. It can reach a claimed top speed of 115 kmph and accelerates from zero to 40 kmph in 2.77 seconds.
The Simple One Gen 2 is available in two variants. The 4.5 kWh model offers a range of 236 km with prices starting at INR 169,999, while the 5 kWh version provides a range of 265 km starting at INR 177,999. Both variants include six riding modes and a peak motor power of 8.8 kW. The Simple OneS Gen 2, priced at INR 149,999, features a 3.7 kWh battery and a range of 190 km. These models are available at over 61 showrooms and through e-commerce platform Amazon and Flipkart.
Technological updates across the Gen 2 range include traction control, four-level regenerative braking and cruise control. The vehicles feature a 7-inch touchscreen dashboard with 5G connectivity, Bluetooth and Android 12 integration. Hardware adjustments have reduced the kerb weight to 129 kg for the Simple One and 118 kg for the OneS, while underseat storage has increased to 35 litres.
Suhas Rajkumar, Founder & CEO, Simple Energy, said, “At Simple Energy, we engineer with intent. Our Gen 2 portfolio reflects a deliberate, innovation-first approach - offering differentiated products across range and performance needs, all built for real-world reliability. Indian commuters are not one-size-fits-all, and a growing segment clearly demands extreme range and performance without compromise. Simple Ultra is built precisely for that customer. Backed by over four years of in-house R&D, it delivers an industry-first 400 km IDC range, setting a new benchmark for electric two-wheelers in India. With a portfolio designed to meet diverse rider needs from day one, we’re not just launching scooters—we’re delivering confidence, freedom, and truly anxiety-free electric mobility.”
Furthermore, Simple Energy has also introduced a lifetime warranty on the motor and battery across its vehicle lineup. The company aims to expand its network to 150 dealerships and 200 service centres by March 2026. Financially, the firm is targeting an IPO in the second or third quarter of FY2027 to raise approximately USD 350 million, following its previous capital raises totalling USD 51 million from private investors and family offices.
Suzuki Motorcycle India Launches Nationwide Motofest Campaign
- By MT Bureau
- February 24, 2026
Suzuki Motorcycle India (SMIPL), the subsidiary of Suzuki Motor Corporation, Japan, has initiated a multi-city campaign titled ‘Suzuki Motofest’. The programme is designed to provide on-ground experiences to two-wheeler enthusiasts and customers across India.
The festival will be held at dealerships and public locations, targeting college students, professionals and existing owners. The initiative focuses on product assessment in real-world environments through several event formats.
Suzuki Motofest includes activities tailored to different rider segments:
- Test Ride Hubs: Open-format test rides at marketplaces and lifestyle centres to evaluate vehicle handling and comfort.
- Campus Engagements: University events featuring the Avenis x Naruto Shippuden collaboration, combining mobility with anime themes through test rides and interactive sessions.
- Product Showcases: Regional previews of new colour options for the GIXXER SF 250 and GIXXER 250 at dealerships.
- Community Rides: Organised group rides intended to connect owners and influencers while promoting motorcycling safety.
To support the campaign, SMIPL has introduced a range of incentives valid for the duration of the Motofest ranging from extended warranty, insurance to vouchers.
Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India, said, “Suzuki Motofest is a celebration of joy and excitement that comes with riding a Suzuki two-wheeler. We are taking this experience beyond the showroom and closer to customers through multiple on-ground activities. The idea is to let aspiring riders and enthusiasts feel the performance and dynamic appeal of our two-wheelers first-hand while strengthening our growing Suzuki community across India.”
- TVS Motor Company
- TVS Apache Owners Group
- TVS Ronin CuLT
- TVS Rann Utsav Custom Series
- Rann Utsav
- Harsh Sanghavi
- Sudharshan Venu
TVS Motor Drives Experiential Tourism At Rann Utsav
- By MT Bureau
- February 14, 2026
TVS Motor Company (TVSM), one of the leading two-wheeler and three-wheeler manufacturers in the country, has entered its second year of association with Rann Utsav in Gujarat, using the festival to promote motorcycling-led tourism.
The initiative brought together over 100 riders from India and international markets, including Italy and Mexico, to the Rann of Kutch.
The event featured community rides by the TVS Apache Owners Group (AOG) and the TVS Ronin CuLT community. Participants travelled from cities including Mumbai, Pune, Kolhapur, Jaipur and Ahmedabad to reach the white salt plains.
The collaboration introduced the TVS Rann Utsav Custom Series, consisting of five bespoke motorcycles designed as interpretations of the local landscape and culture.
The Rann of Kutch Edition: Four models – the TVS Ronin, TVS Apache RTR 200, TVS Apache RTR 310, and TVS Apache RR 310 – were developed with Eimor Customs. These feature hand-painted designs and laser-cut stainless-steel badges.
Unscripted Exploration Edition: A modified TVS Ronin equipped with dual-purpose tyres, a reinforced rear rack and Ajrak-inspired leather accessories. The finish features a gradient from sky blue to salt white.
The TVS Premium Arena hosted showcases of the company's racing legacy and product performance. Activities included – stunt showcases and FMX displays, flat track training & adventure riding experiences and a Women’s Drift-R Championship.
Harsh Sanghavi, Deputy Chief Minister of Gujarat, said, “The Rann Utsav continues to redefine how destinations can be experienced, blending culture, landscape, and innovation in meaningful ways. The growing participation of riders and communities this year demonstrates how initiatives like this expand the appeal of the Rann of Kutch beyond traditional tourism formats. Collaborations with industry leaders such as TVS Motor Company help strengthen India’s experiential tourism narrative, positioning the Rann of Kutch as a destination that resonates not only nationally, but globally.”
Sudarshan Venu, Chairman, TVS Motor Company, stated, “The Rann of Kutch stands as one of India’s most remarkable expressions of culture and heritage. The Hon’ble Prime Minister Shri Narendra Modi’s long-standing vision and encouragement to promote India’s destinations, and experiential tourism has been a strong source of inspiration for TVS Motor. It is an honour to take this vision to the next level by pioneering motorcycling-led adventures that position India’s treasures on the global tourism map.”
Carolwood LP Completes Acquisition Of Indian Motorcycle Company From Polaris, Mike Kenney Takes Over As CEO
- By MT Bureau
- February 03, 2026
Carolwood LP has officially closed its agreement with Polaris to acquire the iconic Indian Motorcycle Company, which will now become an independent business.
The transition coincides with the 125th anniversary of the company, which also sees Mike Kennedy, a veteran of the motorcycle industry, take over as the Chief Executive Officer of the stand-alone entity.
The acquisition agreement includes the transition of approximately 900 employees to the new Indian Motorcycle Company. Manufacturing operations will remain at existing facilities in Spirit Lake, Iowa and Monticello, Minnesota.
Industrial design, technology and product development will continue at research and development centres in Burgdorf, Switzerland and Wyoming, Minnesota. Sales, service, and support for the dealer network and customers are expected to continue without interruption.
The company’s strategy involves concentrated investment in motorcycles, technologies, and craftsmanship. The executive emphasised a commitment to the brand's American manufacturing identity and its dealer partnerships.
Mike Kennedy, said, “It’s an incredible honour to take the helm of Indian Motorcycle as it celebrates its 125th Anniversary, empowered by a sense of gratitude and opportunity, and the support and ambition of a well-resourced, highly motivated ownership team. 2026 will be a special year to honour our history, but more importantly, to drive the brand into the future with a renewed level of commitment, focus and clarity that can only be found as a stand-alone company.”
The new leadership intends to focus on transparency and collaboration with its global dealer network, incorporating feedback into operations, marketing, and product development.
“We will achieve our vision through a deeper level of differentiation, leaning in on what makes our brand unique, and with products that possess a style, craftsmanship and performance quality that is uniquely justified by our historic legacy and spirit of innovation. Dealers are our most important partners, and we will judge our business based on the success of our dealers. We intend to be extremely collaborative with our dealers, actively listening to their feedback and incorporating it into our planning and decision-making, not only in terms of dealer operations, but also product development and marketing. America’s first motorcycle company will put America first. Our brand and business will be grounded in our American identity and more importantly, American manufacturing. ‘Built in America’ is not a slogan. It’s a competitive advantage, and we intend to use it,” added Kennedy.
Ather Energy Reports INR 9.95 Billion Revenue For Q3 FY2026
- By MT Bureau
- February 02, 2026
Bengaluru-based electric vehicle maker Ather Energy has posted its highest quarterly revenue to date, reaching INR 9.95 billion for Q3 FY2026, which marks a 53 percent YoY growth.
The company attributed the performance to sales volume growth as well as a rise in non-vehicle revenue. During the period, the company sold 67,851 units, a 50 percent increase YoY. Consequently, Ather’s national market share has expanded to 18.8 percent.
Ather Energy reported a narrowing of its EBITDA loss to INR 299 million, with the EBITDA margin improving by 1,600 basis points to (-3 percent). This progress is attributed to cost management and operating leverage.
Key Financial Data:
- Adjusted Gross Margin (AGM): INR 2.51 billion, up 111 percent YoY.
- AGM (Excluding Incentives): 23 percent, an increase of 1,100 bps YoY.
- Non-Vehicle Revenue: Contributed 14 percent to total income, led by software subscriptions, charging and services.
- Quarterly Loss Reduction: Narrowed by 45 percent compared to Q2 FY2026.
Tarun Mehta, Executive Director & CEO, Ather Energy, said, “Q3 has been a strong quarter for us. Robust festive demand, healthy volume growth, and improving market share together drove our best quarterly revenue and EBITDA so far. Over the past few quarters, we have stayed very focused on getting the fundamentals right by improving unit economics, margins, and operating leverage, and that effort is now clearly showing in the improvement in EBITDA. What is particularly encouraging is the strength of our ecosystem. AtherStack attach rates remain very high, and customer engagement is deepening even as our sales scale. All of this gives us confidence that the business is structurally prepared for sustainable, long-term growth.”

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