Chennai-based electric vehicle manufacturer Srivaru Holding has launched Prana 2.0, its all-new electric motorcycle at INR 2,55,150.

The EV maker states it has relentlessly assessed the Indian market and attentively engaged with the youth to introduce an exceptional and unparalleled electric motorcycle, PRANA 2.0. The growth is backed by the economic expansion and aspiration for quality also called premiumisation.

The event was attended by Padma Shri Dr. Mylswamy Annadurai (Moon Man of India), Vice President – TN State Council for Science & Technology participated as the Chief Guest. The event was also attended by Weng Kiat (Adron) Leow, CFO; Felix Friedrich Heinimann, Chief Marketing Officer; Yuvaraj Sankar, Director of Engineering; Selvaraj Krishnan, Board of Director and Chellappan Ramasamy, Director, along with staff and distributors from multiple cities.

Mohanraj Ramasamy, Founder and Chief Executive Officer of Srivaru Motors said, “I am thrilled to announce the launch of our latest Prana 2.0 in Chennai, the automotive hub of India. Tamil Nadu accounts for more than 40 percent of the country's electric vehicle demand, positioning us in a rapidly expanding market. We are operating in a dramatic growth market. In 2023, India's motorcycle market achieved revenues exceeding USD 25.6 billion, with projections indicating growth to USD 36.1 billion by 2027. By 2030, it is anticipated that electric motorcycles will account for approximately 50 percent of the market share, a significant increase from the current 3 percent share of electric two-wheelers in India.”

“This signifies a tremendous opportunity for growth. The Indian government has outlined its ambition to transform the nation into a developed country by the year 2047. Given the lack of natural oil resources and the ongoing public concern regarding environmental pollution, the government acknowledges that alternative energy sources are crucial for ensuring sustainable economic growth. Consequently, there is a significant emphasis on the transition to Electric Vehicles (EVs). The EV sector is expected to be instrumental in India's shift towards a low-carbon economy.”

Ramasamy further stated that the company’s inaugural facility centre commenced operations in Coimbatore in 2017. 

Prana 2.0 had undergone nearly two years of testing and now features over 100 new components compared to its predecessor. 

“We are introducing a product to the market that stands out for its advanced technology and innovative features. The product innovations revolve around to produce premium user experience, ride safety, ease of serviceability. Most importantly, Prana 2.0 is available as a go-to-market-ready product. Our manufacturing facility is equipped to produces more than 2,000 units each month on a single production line during one shift. With our advanced automated assembly and testing lines, we can swiftly scale up production to meet increasing market demand,” he added.

Yuvaraj Sankar, Director of Engineering, Srivaru Motors said, “The Prana 2.0 is an Engineering Marvel in Powertrain Safety, thanks to its thoughtfully engineered and encompassed motors, controllers, and battery pack. It features remarkable performance achieving a top speed of 123 kmph with an impressive range of 250km, complemented by user-friendly serviceability and enhances user experience through its refined suspension system and vibrant display. Equipped with a high-performance battery pack consist of 46120 high-energy long life cells and offers four driving modes producing visibly different user ride experiences in terms of vehicle performance, torque, including a reverse mode for convenient parking assistance. The ergonomic design of the seating and driving configuration ensures a comfortable and premium riding experience. Prana holds multiple granted patents and utilises the most efficient in-wheel motor featuring a detachable rim, enhancing serviceability and reducing costs. Additionally, the integrated mobile application provides real-time tracking and diagnostic capabilities. The Prana 2.0 establishes a new benchmark in electric mobility, merging durability on the road with a smooth experience for users.”

Bengaluru-based electric vehicle company Ultraviolette Automotive collaborated with the Madras Regiment Centre (MRC) of the Indian Army for a five-day rally across Tamil Nadu, by providing a fleet of F77 motorcycles.

The ride honoured the army Veterans and Veer Naris of Madras Regiment and the Armed Forces community in the region.

Under the aegis of the Dakshin Bharat Area, the rally covered six districts of Tamil Nadu - Tirupur, Karur, Dindigul, Madurai, Theni and Coimbatore. The team of army personnel engaged with approximately 3,000 veterans and veer naris during the journey: addressing various concerns, sharing crucial information on entitlements, and providing immediate assistance. The F77s covered a cumulative distance of over 6000 kilometres.

Narayan Subramaniam, CEO & Co-Founder, Ultraviolette, said, " Collaborating again with the Indian Army for this remarkable outreach initiative is an honour that resonates deeply with Ultraviolette's ethos. Our vision to create world-class technology is inspired by the spirit of the India - undaunted, resilient, and driven by purpose. The F77 embodies the very principles that define our Armed Forces - precision, performance, and an unwavering commitment to excellence. To witness Ultraviolette playing a key role in this rally, honouring veterans, and their families, is not just a privilege but a defining moment in our journey".

Suzuki Motorcycle India (SMIPL), a leading manufacturer of two-wheelers in the country, has reported wholesales of 112,948 units for April 2025, which is 14 percent higher than 99,377 units it sold last year.

The company reported an 8 percent growth in its domestic sales at 95,214 units, as compared to 88,067 units last year, while exports grew by 57 percent at 17,734 units, as against 11,310 units for the same period last year.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “This positive start to the year fills us with gratitude. Each unit sold represents the beginning of a new journey with our customers and we are thankful to be a part of it. We will continue to work sincerely to meet the evolving expectations of our customers and contribute positively to their journey with us.”

Last month, the company further upgraded its product lineup, including the Hayabusa to be OBD-2B compliant.

Chennai-based two-wheeler and three-wheeler maker TVS Motor Company has announced its wholesales for April 2025. The company reported witnessing a 16 percent growth, selling 443,896 units, as against 383,615 units last year. 

The domestic two-wheeler sales include 220,527 motorcycles and 169,741, while exports accounted for 106,683 units.  

EV sales grew by 59 percent, rising from 17,403 units in April 2024 to 27,684 units last month.

Three-wheeler sales grew by 50 percent YoY from 9,023 units to 13,566 units.

Blending the pulse of street culture, community and high-octane energy, Royal Enfield hosted the first-ever edition of HunterHood in Mumbai and New Delhi during the last weekend of April 2025. 
Inspired by the spirit of Hunter motorcycle of the company, the HunterHood event – the latest cultural initiative built around the ethos of “From the streets, For the streets” – brought together riders, artists and urban explorers across the two Indian mega cities. 
The company also unveiled ‘The 2025 Hunter 350’ with three new colourways and upgraded features inspired by and designed for ‘The Coolest Neighbourhoods of the world’.
Featuring unique programming in the form of skateboarding sessions, spontaneous cyphers, vibrant graffiti art, live music jams, dynamic dance circles and exhilarating BMX stunts, the event witnessed high-octane performances by some of India’s top musicians like Dino James, Wild Wild Women, Shah Rule, Suggahunny, The Spindoctor, OG Shez, Ikka, DK Mocity, Dhanji, Lush Lata and Samriddhi Bhargav. 
The event saw over 12 homegrown, premium and emerging street-led brands spanning skateboarding, apparel, sneakers and the culinary space participate. It was attended by 5,000 people across the two mega cities.