New Delhi-headquartered Steelbird Hi-Tech India, a leading helmet manufacturer, has announced sales growth of 8.75 percent for FY2025, with record sales of 8.7 million helmets.

This translated to the company achieving INR 7.87 billion in revenue, up 10.07 percent YoY. Going forward, Steelbird aims to sell 10 million helmets in FY2026 and 15 million helmets annually with INR 13 billion revenue by FY2027.

The company has already undertaken aggressive expansion play marked by upgradation at its Baddi-based manufacturing units, where new robotic visor systems, automated paint shops and expanded assembly lines will increase daily production to 50,000 helmets per day.

The helmet maker is also setting up a new greenfield facility in Hosur, Tamil Nadu, expected to serve OEMs and aftermarket demand across South India.

Rajeev Kapur, Managing Director, Steelbird Hi-Tech India, said, “Every helmet we make is a step toward saving a life. The WHO estimates over 300,000 fatalities due to road accidents in India annually – a figure that’s likely underreported. It’s not just about meeting sales goals; it’s about addressing a serious national concern. At Steelbird, we’ve made it our mission to bridge that gap by making high-quality, stylish, and affordable helmets accessible to every rider.”

At present, Steelbird operates over 200 exclusive Rider Shops across India and plans to scale up to 1,000 outlets in the coming years.

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TVS Motor Company (TVSM), one of the leading two-wheeler and three-wheeler manufacturers, has recorded monthly sales of 529,308 units for February 2026, up 31 percent YoY, as compared to the 403,976 units sold last year.

The company’s international business achieved its highest sales to date, with total exports reaching 158,000 units during the month.

Total two-wheeler sales rose by 30 percent, increasing from 391,889 units in the previous year to 507,862 units. Within this segment, domestic sales grew by 32 percent, reaching 365,471 units.

In February 2026, the company sold 241,282 motorcycles, up 25 percent YoY, 219,895 scooters, up 34 percent YoY, while three-wheeler sales grew by 77 percent YoY to 21,446 units.

The electric vehicle (EV) segment recorded a 60 percent growth rate, with sales rising from 24,017 units in February 2025 to 38,386 units in February 2026.

Total exports for the company registered a 27 percent increase, moving from 124,993 units to 158,268 units. Two-wheeler exports specifically saw a 23 percent rise, reaching 142,391 units.

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Hero MotoCorp, in collaboration with the Haryana Police and the Raahgiri Foundation, organised a women’s night rally titled #SheRidesForSafety. The event featured 150 women riders who completed a 9-kilometre route through the streets of Gurugram during late evening hours to promote road safety and inclusivity.

The rally was flagged off by Dr Arpit Jain, Deputy Commissioner of Police, Dr Rajesh Mohan, Deputy Commissioner of Traffic Police and Sanjay Bhan, Vice-President at Hero MotoCorp. During the event, fourteen women traffic police officers were honoured for their contributions to safe mobility.

The rally is a component of ‘Ride Safe India’, a three-month campaign launched in January 2026. The programme is based on the 4Es of road safety – Education, Engineering, Enforcement, and Emergency Care – as defined by the Ministry of Road Transport & Highways (MoRTH).

The campaign includes training sessions, awareness drives and school activations designed to establish safe riding as a social responsibility. By focusing on women at the centre of the narrative, the initiative aims to address safety and behavioural change across urban communities.

Latika Taneja, Head of Corporate Communications, Corporate Affairs & CSR, Hero MotoCorp, said, “As the world’s largest two-wheeler manufacturer, with millions riding Hero MotoCorp’s vehicles every day, road safety is not simply a priority, it is a responsibility that defines us. Through our Ride Safe India campaign, we are working to shape a culture of safety by driving sustained behaviour change across communities. Today’s women’s rally reaffirms our belief that safe mobility is fundamental to true empowerment because when women move freely and safely, societies move forward with them.”

Dr Arpit Jain, Deputy Commissioner of Police, Headquarters, Gurugram Police, stated, “Initiatives like the Ride Safe India go far beyond road safety awareness, they send a decisive message that our roads belong to every citizen, at every hour. We are proud to stand alongside Hero MotoCorp in creating a safer, more inclusive public space. As a department, we remain committed to partnering with organizations that translate intent into visible, on-ground impact.”

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Japanese two-wheeler maker Suzuki Motorcycle India (SMIPL) has inaugurated Himalayan Suzuki in Gangtok, marking the company’s first retail entry into the state of Sikkim. With this opening, the subsidiary of Suzuki Motor Corporation now maintains a presence across every state in India.

The facility, located at Lower Sichey, operates as a ‘3S’ outlet, providing sales, service and spare parts. The expansion into the North-East is intended to address demand for vehicles capable of operating in terrain characterised by inclines and varied road conditions.

Himalayan Suzuki retails the company’s full domestic portfolio. The service wing is equipped with tools for maintenance and is staffed by professionals trained to manage the manufacturer's technical requirements.

The company’s product portfolio includes Access, Avenis, Burgman Street, and the electric e-ACCESS scooters. The GIXXER, GIXXER SF, GIXXER 250, GIXXER SF 250 and the V-STROM SX in the motorcycle segment.

Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India, said, “Sikkim is an important market for us in the North-East. The state’s unique terrain calls for two-wheelers that offer consistent performance and reliability across inclines and varied road conditions. Suzuki’s portfolio has been well accepted in such environments. With the inauguration of Himalayan Suzuki in Gangtok, customers will now have easier access to our complete range of scooters & motorcycles and after-sales support. We sincerely thank our dealer partner, Himalayan Suzuki, for their collaboration in making this possible. With this addition, SMIPL is now present across all states of India.”

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TVS Motor Company has released an official brand anthem, ‘The Apache DNA’, to commemorate 20 years of the TVS Apache motorcycle series. The track was composed by rapper and songwriter Brodha V and has been launched in six languages: English, Hindi, Marathi, Tamil, Telugu and Kannada.

The anthem is intended to engage a global customer base that now includes over 6.5 million riders across 60 countries. By integrating the brand with music and youth culture, TVS Motor Company aims to strengthen its connection with the motorcycling community beyond technical specifications.

The TVS Apache series is built on the company's racing programme, focusing on speed, precision and control. The anthem incorporates the engine's exhaust note as a rhythmic element, bridging the gap between mechanical performance and music.

The Apache brand, with over two decades in the motorcycle market, is being sold in more than 60 countries and has over 6.5 million customers.

Vimal Sumbly, Business Head, Premium Segment, TVS Motor Company, said, “For 20 years, TVS Apache has been the living expression of our racing DNA, an attitude and legacy that has empowered 6.5 million riders globally. ‘The Apache DNA’ anthem is our tribute to every rider who embodies the philosophy of TVS Apache. As we continue to democratise racing-bred technology, we are also expanding TVS Apache's presence into music and youth culture, creating deeper connections with the communities that live and breathe the brand every single day."

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