Blending the pulse of street culture, community and high-octane energy, Royal Enfield hosted the first-ever edition of HunterHood in Mumbai and New Delhi during the last weekend of April 2025. 
Inspired by the spirit of Hunter motorcycle of the company, the HunterHood event – the latest cultural initiative built around the ethos of “From the streets, For the streets” – brought together riders, artists and urban explorers across the two Indian mega cities. 
The company also unveiled ‘The 2025 Hunter 350’ with three new colourways and upgraded features inspired by and designed for ‘The Coolest Neighbourhoods of the world’.
Featuring unique programming in the form of skateboarding sessions, spontaneous cyphers, vibrant graffiti art, live music jams, dynamic dance circles and exhilarating BMX stunts, the event witnessed high-octane performances by some of India’s top musicians like Dino James, Wild Wild Women, Shah Rule, Suggahunny, The Spindoctor, OG Shez, Ikka, DK Mocity, Dhanji, Lush Lata and Samriddhi Bhargav. 
The event saw over 12 homegrown, premium and emerging street-led brands spanning skateboarding, apparel, sneakers and the culinary space participate. It was attended by 5,000 people across the two mega cities. 

Comments (0)

ADD COMMENT

Link Copied!

Italian superbike manufacturer Ducati has unveiled five models alongside the Desmo250 EDS preview at the EICMA exhibition in Milan, alongside a centenary retrospective celebrating the brand's history.

The motorcycle manufacturer introduced the updated Diavel V4, the DesertX Rally based on the new V2 platform, and three limited-edition variants comprising the Panigale V4 SP, Panigale V2 SP, and Streetfighter V4 SP.

The company also displayed new liveries across the XDiavel, Multistrada V2, and Scrambler Full Throttle lines, alongside the Hypermotard 698 Mono RVE and Hypermotard V2 RVE.

An off-road preview featured the Desmo250 EDS, scheduled for European market delivery in the summer of 2027.

Additionally, Ducati opened a centenary exhibition at the southern entrance featuring motorcycles from the museum archives and competition history.

Comments (0)

ADD COMMENT

Link Copied!

TVS Motor Co-owned British marquee brand Norton Motorcycles has announced a 450cc urban motorcycle, marking its entry into a new category and extending its portfolio to a broader demographic of riders.

The motorcycle is powered by a liquid-cooled 454 cc single-cylinder engine delivering 45 Nm of torque. Constructed on an aluminium frame, the motorcycle features an 8-inch TFT touchscreen with digital connectivity functions. Deliveries for the model will commence in 2027, with the official model name scheduled to be announced prior to launch.

The launch follows Norton's product strategy under the ownership of TVS Motor Company. Following the unveiling of the Manx, Manx R, Atlas and Atlas GT at EICMA 2025, deliveries of the Manx R and Atlas have begun in European markets, with the Manx R securing recognition at the 2026 Red Dot Design Concept and International Design Excellence Awards.

Norton has established a retail network spanning over 50 locations across 10 markets –including the UK, Italy, France, Germany and Spain – with entry plans progressing for India and the United States. The company is also collaborating with Foster + Partners to develop a global retail store concept, supported by R&D operations at its Solihull facility in the UK alongside TVS engineering centres in Italy and India.

Sudarshan Venu, Chairman, TVS Motor Company, said, "Norton has never been defined just by engine capacity or a particular category of motorcycle. It is defined by its character, its design, engineering and the emotional connection it creates with riders. Our vision is to bring this compelling experience forward to a new generation of customers while remaining true to the principles that define Norton now and into the future. With the Manx R, we demonstrated our reinterpretation of Norton for the modern era through uncompromising, modern design with distinctive performance. The new Norton 450 urban motorcycle carries the same approach into an entirely new category. It is not simply about extending our product range; it is about creating motorcycles with their own identity, each unmistakably Norton. Supported by TVS Motor Company's long-term commitment, global engineering capabilities and investment in the brand, we are building a new generation of Norton motorcycles for customers around the world. Our strategy is to establish Norton as one of the most desirable names in modern motorcycling, recognised for exceptional design, engaging performance and a truly discerning ownership experience."

Comments (0)

ADD COMMENT

Link Copied!

Suzuki Motorcycle India (SMIPL), a leading manufacturer of scooters and motorcycles, has recorded its best-ever monthly sales performance in October 2026, delivering 146,279 units across domestic and export markets. This marks a 13 percent YoY growth compared to 129,261 units in October 2025.

Domestic sales reached an all-time high of 124,559 units in October 2026, representing a 20 percent increase over 103,454 units sold in the corresponding month of the previous year.

Export volumes for the month stood at 21,720 units against 25,807 units in October 2025. Additionally, the company reported its highest-ever spare parts sales revenue of INR 1,188 million, registering a 39 percent YoY growth over INR 857 million recorded in October 2025.

During the month, Suzuki introduced a new Glass Sparkle Black and Metallic Matte Fibroin Gray colour option for the V-STROM SX and concluded the third edition of the V-STROM Expedition, covering 2,535 km from Delhi through Zanskar and Ladakh to Chandigarh with 43 owners. The company also organized the Burgman Hangout Parade across 11 cities and hosted Gixxer Pitstop events in Palakkad and Kolhapur.

Deepak Mutreja, Vice-President of Sales & Marketing, Suzuki Motorcycle India, said, "October has been an encouraging month for Suzuki Motorcycle India, with the festive season contributing to our highest-ever monthly sales. This performance reflects the strong connect that Suzuki has established with customers across India. We sincerely thank our customers for their continued trust and our dealer partners, suppliers and employees for their dedicated efforts. We remain focussed on further strengthening our relationship with customers and enhancing their overall Suzuki ownership experience."

Comments (0)

ADD COMMENT

Link Copied!

Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto has registered total sales of 591,876 units in October 2026, marking a 14 percent YoY increase compared to 518,170 units recorded in October 2025.

Domestic dispatches for October 2026 reached 351,148 units, representing a 12 percent rise over 314,148 units in the same month of the previous year.

Export volumes grew by 18 percent to 240,728 units compared to 204,022 units in October 2025. Two-wheeler dispatches rose 13 percent to 501,194 units from 442,316 units, comprising 292,885 domestic units and 208,309 export units.

Three-wheeler dispatches expanded 20 percent to 90,682 units against 75,854 units in October 2025, driven by 58,263 domestic units and 32,419 export units.

For the cumulative April to October period of FY 2026-27, total sales reached 3.57 million units, up 22 percent from 2.92 million units in the corresponding period of FY 2025-26.

Cumulative domestic dispatches rose 8 percent to 1.82 million units, while cumulative exports grew 42 percent to 1.75 million units. Two-wheeler year-to-date volumes expanded 22 percent to 3 million units, and commercial vehicle year-to-date volumes increased 23 percent to 571,304 units.

Comments (0)

ADD COMMENT

Link Copied!