Suzuki Motorcycle India, the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, has launched the all-new Suzuki GSX-8R in India at INR 925,000 (ex-showroom).

The GSX-8R premium bike the company states combines practical real-world performance, rider-friendly controllability and advanced equipment features with cutting-edge sportbike styling.

In terms of design, the GSX-8R’s cowling and windscreen are developed through extensive wind tunnel testing, which helps improve high-speed stability and provides better wind protection, while the windscreen helps reduce wind noise and buffeting. The vertically stacked pair of hexagonal LED headlights in the front employ a bright mono-focus LED light technology, providing the rider with a clear view of the road ahead.

The compact LED rear combination light and LED license plate light are mounted on the slim rear fender that makes the GSX-8R rear end look even shorter and slimmer.

Completing the package is a custom 5-inch colour TFT LCD instrument panel which provides a clear, easy-to-read display of information.

The GSX-8R is powered by the 776cm parallel-twin DOHC engine. Its 270-degree crankshaft gives the engine power delivery characteristics and a pleasing sound, similar to Suzuki’s V-twin engines.

It comes with Suzuki’s patented Cross Balancer system, a biaxial primary balancer, helps the engine run smoothly while keeping it compact and lightweight. Complementing this is a sophisticated cooling system inlet control, which maintains consistent engine temperatures and eliminates rough idling, especially when warming up in colder conditions.

The 2-in-1 exhaust system on GSX-8R is designed to enhance both performance and sound. Its two-stage catalytic converter meets stringent Euro 5 standards for emissions, while maximising power output and overall performance.

Paired with a six-speed transmission the engine provides smooth gear shifts and strong acceleration whether shifting normally or without using clutch with the Bi-directional Quick Shift system, which comes as standard. The Suzuki Clutch Assist System further makes long rides more comfortable by reducing fatigue and providing smoother shifts.

In terms of tech, the Suzuki GSX-8R uses the Suzuki Intelligent Ride System (S.I.R.S.) which features a three-mode Suzuki Drive Mode Selector (SDMS) to adapt to different riding conditions and styles. It also includes the advanced four-mode (including an option to turn off) Suzuki Traction Control System (STCS) that boosts rider confidence by providing better control. Furthermore, S.I.R.S. incorporates Ride-by-Wire Electronic Throttle System, Bi-directional Quick Shift System (QS), Antilock Braking System (ABS) and Suzuki’s Low RPM Assist, all contributing to a superior riding experience.

Kenichi Umeda, MD, Suzuki Motorcycle India said, “GSX-8R allows riders of all ages to ride with confidence - whether it’s for daily commuting or weekend long touring. Its advanced Suzuki Intelligent Control System (S.I.R.S) which includes features like Suzuki Drive Mode Selector (SDMS) and Suzuki Traction Control System (STCS) makes riding smoother, easier and enjoyable for everyone. We believe that GSX-8R will connect with our customers and provide them with a truly satisfying riding experience.”

Devashish Handa, Executive Vice-President – Sales, Marketing and After Sales, Suzuki Motorcycle India said, “After its debut at the EICMA 2023 and showcase at Bharat Mobility Global EXPO earlier this year, the Suzuki GSX-8R now hits the Indian market. The GSX-8R delivers a new standard of sport; one that is ideal for enthusiasts seeking real-world performance, technology, and rideability. At Suzuki, we are dedicated to creating motorcycles that instil confidence and the GSX-8R is a testament to this commitment.”

The all-new Suzuki GSX-8R arrives with a trio of body color choices: Metallic Matte Sword Silver, Metallic Triton Blue and Metallic Matte Black No.2.

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Classic Legends, an Indian motorcycle manufacturer by the Mahindra Group the makers of Jawa, Yezdi and BSA brands, celebrated the 24^th Edition of International Jawa-Yezdi Day (IJYD) on 12 July 2026.

The event, which began as an initiative among motorcycle owners, involved over 7,500 riders across 150 cities in India this year. The celebration included 40 enthusiast communities in India and participants in 11 countries, who marked the occasion through rides and gatherings. The event united owners of vintage motorcycles with riders of current Jawa and Yezdi models.

Anupam Thareja, Co-Founder, Classic Legends, said, "24-years ago, International Jawa-Yezdi Day began as a simple expression of passion among riders who wanted to celebrate the motorcycles they loved. Today, it has grown into a global tradition that transcends borders and generations. What makes IJYD truly special is that it belongs to the riders themselves. Every ride, every gathering and every shared story keeps this legacy alive. More importantly, it celebrates the friendships, communities and memories built around these motorcycles. We are honoured to be a part of movement that continues to grow stronger with every passing year."

The festivities were organised by more than 40 rider clubs, along with dealerships and enthusiast communities.

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IGNYTE, the premium helmet brand of Steelbird, has introduced its Carbon Fibre Series, featuring three models: the IGN-10, IGN-14, and IGN-16.

The helmets are manufactured in-house using carbon fibre composite shells designed for impact performance and durability. It introduces multi-colour exposed carbon fibre textures and finishes.

The IGN-10 and IGN-14 are priced at INR 14,999, while the IGN-16 is priced at INR 19,999. The helmet comes with a three-year warranty and accessories such as smoke visors and fitting head foam.

It uses an Expanded Polypropylene (EPP) liner with Kevlar reinforcement, which provides energy absorption and multi-impact capability. The series holds both ISI and DOT certifications. Features include anti-fog and anti-scratch visors, ventilation channels, antimicrobial interiors and an aerodynamic profile. The production process utilises balloon moulding.

Kashish Kapur, Director, Steelbird Hi-Tech India, said, "The IGNYTE Carbon Fibre Series represents our vision of creating premium helmets that combine world-class safety, advanced materials, and exceptional craftsmanship. Every helmet has been designed and manufactured in-house with a strong focus on innovation, lightweight performance, and rider protection. With this launch, we are taking another significant step towards offering Indian motorcyclists globally competitive products that deliver the highest standards of safety and performance."

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has introduced a campaign for its Destini scooter, titled ‘Hero Ka Scooter, Scooter Ka Hero.’ Conceptualised by McCann India, the campaign focuses on the relationship between a father and child, portraying the scooter as a companion for family journeys.

The campaign film features a girl who imagines an evening ride with her father as an adventure involving a dragon. The narrative integrates product features into the story: the metal body provides protection, the mileage exhausts the creature in a race, the legroom stores food and the under-seat storage is used to toast corn.

Aashish Midha, Head of Marketing, Hero MotoCorp, said, “At Hero MotoCorp, we believe the most meaningful stories are those rooted in everyday life. ‘Hero Ka Scooter, Scooter Ka Hero’ celebrates parents – the everyday heroes of every Indian family –through the boundless imagination of a child. The Hero Destini has always stood for trust, comfort and practicality, and this campaign brings those values to life in a way that is both emotionally engaging and deeply relatable. It reinforces our commitment to building products that become an integral part of our customers’ lives and cherished family moments.”

Prasoon Joshi, Chairman, Omnicom Advertising India, said, “The more memorable ideas rarely begin with what a brand wants to say. They begin with something people already feel, but may not have found the words for. When a brand captures that truth, it stops feeling like advertising and starts feeling deeply familiar. Hero Destini expresses this in a simple but evocative manner. Every child sees their father as their first superhero, not because he has superpowers, but because he quietly shows up, overcomes obstacles and finds a way to keep the family moving. In the film, the scooter becomes part of that quiet magic. It isn’t just a ride. It helps turn an ordinary journey into an adventure, complete with a dragon, seen through a child’s eyes. That’s what makes the film linger. It reminds us that true creativity doesn’t need to exaggerate reality; it elevates the genuine emotions already present. And this is where the brands then find a place in people’s hearts.”

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India Yamaha Motor has launched the FZ-Blue Flex, a motorcycle capable of running on ethanol-blended fuels ranging from E20 to E85 at INR 1,24,240 (ex-showroom, Delhi).

The motorcycle, powered by a 149cc fuel-injected engine, delivers 8.6 kW of power and 12.8 Nm of torque via a 5-speed gearbox. It uses a front telescopic suspension, a rear swingarm and an anti-lock braking system.

Hajime Aota, Chairman, Yamaha Motor India Group, said, “Achieving a carbon-neutral future requires a dynamic, multi-pathway strategy rather than a single solution. Having already commenced our electric vehicle journey in India, the introduction of our innovative Blue Flex technology marks another strategic milestone. This move is a deliberate alignment of Yamaha’s global sustainability vision with the Indian government’s progressive biofuel policies. By embracing multiple technological avenues, we reinforce our commitment to global carbon neutrality goals while providing versatile, high-quality products tailored to the evolving needs of Indian consumers.”

The motorcycle will be available in Metallic Black and sold through selected Blue Square dealerships across Delhi, Uttar Pradesh, Maharashtra, Karnataka, Telangana and Tamil Nadu.

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