Suzuki Motorcycle India (SMIPL), one of the leading two-wheeler manufacturers in the country, has launched the V-Strom SX adventure tourer motorcycle in a refreshed avatar, featuring four new colour options and updated graphics. The new V-Strom SX is now available at Suzuki dealerships across India, priced at INR 198,018 (ex-showroom Delhi).

The launch was also marked by the flag-off of the company's first-ever V-Strom Expedition for customers, a 10-day adventure ride to the Himalayas.

The V-Strom SX now sports a more vibrant and dynamic look while retaining its proven reliability. The new colour palette includes: Pearl Fresh Blue + Glass Sparkle Black, Champion Yellow No. 2 + Glass Sparkle Black, Pearl Glacier White + Metallic Mat Stellar Blue and Glass Sparkle Black.

It also gets sport-inspired graphics and a textured pattern on the side panels to enhance the motorcycle's sporty appeal. The adventure tourer continues to be powered by an OBD-2B compliant 249cc, oil-cooled SOHC engine that delivers 26.5 PS and 22.2 Nm of torque.

To celebrate the launch, SMIPL flagged off a customer-exclusive V-Strom Expedition. The 10-day ride, running from 26th September to 5th October, takes riders from Delhi to Ladakh and back, traversing high-altitude passes and rugged terrains in Himachal Pradesh and Ladakh.

The expedition is designed to challenge riders and test the V-Strom SX's endurance under real-world, high-altitude conditions. Beyond the ride, participants will engage in expert-led training sessions on high-altitude riding, obstacle handling and adventure photography.

Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India, said, "The launch of the V-Strom SX in new colours with refreshed graphics gives our customers more exciting choices while staying true to the motorcycle’s proven reliability and performance. At the same time, the first-ever V-Strom Expedition for customers is an initiative to celebrate our growing community of adventure enthusiasts. It is not just about riding together but also about experiencing the capabilities of the V-Strom SX in real-world conditions."

"Through such experiences, we seek to nurture a culture of adventure touring in India, where the V-Strom SX becomes a trusted partner for exploration. This is just the beginning, and we look forward to bringing many more such experiences that strengthen our bond with customers while offering them the thrill of riding motorcycles built for reliability and exploration,” he said.

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India Yamaha Motor has expanded its XSR155 line-up with the introduction of a ‘Metallic Black’ colour option at INR 158,990 (ex-showroom, Delhi).

The new variant features golden upside-down (USD) front forks and minimalist bodywork, following the brand’s ‘Modern Retro Sport’ design philosophy. The XSR155 was originally launched in the Indian market in November 2025. It is built on Yamaha’s Deltabox frame and includes an aluminium swing arm.

The motorcycle utilises a 155cc liquid-cooled, 4-valve engine equipped with Variable Valve Actuation (VVA) technology. The XSR155 produces 13.5 kW of power and 14.2 Nm of torque. It features 6-speed gearbox with an assist and slipper clutch, USD front forks and linked-type monocross rear suspension, deltabox frame with 17-inch wheels and dual-channel ABS and Traction Control System (TCS).

Hajime Aota, Chairman, Yamaha Motor India Group, said, “At Yamaha, innovation is driven by emotion and shaped by our riders. The exceptional response to the XSR155 since its debut reflects the strong resonance of the Modern Retro Sport philosophy in India. When our community expressed a clear aspiration for a black variant, we acted with agility and purpose. The introduction of the Metallic Black XSR155 is not just about a new colour — it is about deepening our connection with riders who seek individuality, performance, and styling in one compelling package. We remain committed to delivering products that inspire pride of ownership and pure riding excitement.”

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Chennai-based mid-sized motorcycle specialist Royal Enfield has reported monthly sales of 100,905 motorcycles for February 2026, an 11 percent increase over the 90,670 units sold last year.

Domestic sales grew by 13 percent to 91,248 units, while exports saw a marginal decline of 2 percent to 9,657 units. For the current financial year-to-date, total sales have reached 1.12 million units, a 24 percent increase compared to the previous year.

To address demand, parent company Eicher Motors has approved a USD 116 million (Rs 958 crore) investment for a brownfield expansion at the Cheyyar manufacturing facility in Tamil Nadu. This project, expected to be completed over the next 18 months, will increase annual production capacity from 1.46 million units to 2 million units.

In international markets, the Royal Enfield Bear 650 received the ‘Best Naked Bike’ award at the Indonesia International Motor Show (IIMS) 2026. The company also opened its first international apparel store in Russia.

B. Govindarajan, Managing Director, Eicher Motors and CEO, Royal Enfield, said, “February continues the positive momentum we have seen this financial year, reflecting sustained demand across markets and our growing global community. To prepare for current and future growth, we recently announced plans for a capacity addition that will be achieved over the next 18 months through a brownfield expansion at our Cheyyar manufacturing facility in Tamil Nadu. This will take our annual production capacity up to 2 million units from the existing 1.46 million units. Rooted in our long-term goal to build readiness into our operations, this expansion aims to serve our community as the demand grows. We remain optimistic about the road ahead.”

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has recorded its highest YoY dispatch performance for February, with 558,216 units sold. This represents a 44 percent increase compared to the 388,068 units dispatched during the same month in 2025.

The company also reported an 18 percent increase in VAHAN registrations, totalling 458,346 units for the month.

Hero MotoCorp attributed the growth to the 100cc–125cc motorcycle segment and the scooter category, specifically the Xoom and Destini models.

VIDA, the electric mobility arm of Hero MotoCorp, recorded a threefold increase in market share compared to February 2025. Registrations for VIDA reached 12,514 units, reflecting a shift in consumer adoption of electric vehicles in the company's markets.

The international business division saw dispatches rise from 30,772 units to 41,248 units. This double-digit growth in global markets was attributed to demand for the company’s portfolio of premium motorcycles.

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TVS Motor Company (TVSM), one of the leading two-wheeler and three-wheeler manufacturers, has recorded monthly sales of 529,308 units for February 2026, up 31 percent YoY, as compared to the 403,976 units sold last year.

The company’s international business achieved its highest sales to date, with total exports reaching 158,000 units during the month.

Total two-wheeler sales rose by 30 percent, increasing from 391,889 units in the previous year to 507,862 units. Within this segment, domestic sales grew by 32 percent, reaching 365,471 units.

In February 2026, the company sold 241,282 motorcycles, up 25 percent YoY, 219,895 scooters, up 34 percent YoY, while three-wheeler sales grew by 77 percent YoY to 21,446 units.

The electric vehicle (EV) segment recorded a 60 percent growth rate, with sales rising from 24,017 units in February 2025 to 38,386 units in February 2026.

Total exports for the company registered a 27 percent increase, moving from 124,993 units to 158,268 units. Two-wheeler exports specifically saw a 23 percent rise, reaching 142,391 units.

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