Suzuki Motorcycle India (SMIPL), one of the leading two-wheeler manufacturers in the country, has launched the V-Strom SX adventure tourer motorcycle in a refreshed avatar, featuring four new colour options and updated graphics. The new V-Strom SX is now available at Suzuki dealerships across India, priced at INR 198,018 (ex-showroom Delhi).

The launch was also marked by the flag-off of the company's first-ever V-Strom Expedition for customers, a 10-day adventure ride to the Himalayas.

The V-Strom SX now sports a more vibrant and dynamic look while retaining its proven reliability. The new colour palette includes: Pearl Fresh Blue + Glass Sparkle Black, Champion Yellow No. 2 + Glass Sparkle Black, Pearl Glacier White + Metallic Mat Stellar Blue and Glass Sparkle Black.

It also gets sport-inspired graphics and a textured pattern on the side panels to enhance the motorcycle's sporty appeal. The adventure tourer continues to be powered by an OBD-2B compliant 249cc, oil-cooled SOHC engine that delivers 26.5 PS and 22.2 Nm of torque.

To celebrate the launch, SMIPL flagged off a customer-exclusive V-Strom Expedition. The 10-day ride, running from 26th September to 5th October, takes riders from Delhi to Ladakh and back, traversing high-altitude passes and rugged terrains in Himachal Pradesh and Ladakh.

The expedition is designed to challenge riders and test the V-Strom SX's endurance under real-world, high-altitude conditions. Beyond the ride, participants will engage in expert-led training sessions on high-altitude riding, obstacle handling and adventure photography.

Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India, said, "The launch of the V-Strom SX in new colours with refreshed graphics gives our customers more exciting choices while staying true to the motorcycle’s proven reliability and performance. At the same time, the first-ever V-Strom Expedition for customers is an initiative to celebrate our growing community of adventure enthusiasts. It is not just about riding together but also about experiencing the capabilities of the V-Strom SX in real-world conditions."

"Through such experiences, we seek to nurture a culture of adventure touring in India, where the V-Strom SX becomes a trusted partner for exploration. This is just the beginning, and we look forward to bringing many more such experiences that strengthen our bond with customers while offering them the thrill of riding motorcycles built for reliability and exploration,” he said.

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Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has reported 566,086 unit wholesales for April 2026, up 85 percent YoY, as compared to 305,406 units last year.

Domestic sales came at 532,433 units, up 85 percent YoY, as compared to 288,524 units a year ago. This includes 501,791 motorcycles at 75 percent YoY and 64,295 scooters, up 233 percent YoY.

Domestic retail performance also remained robust during the month, with 552,713 two-wheeler registrations (as per VAHAN) indicating growth of around 8 percent. 

VIDA, Hero MotoCorp’s e-mobility business, reported a 129 percent YoY growth, albeit a low-base.

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Suzuki Motorcycle India (SMIPL), a leading manufacturer of scooters and motorcycles, has announced its wholesales of 117,514 units in April 2026, marking a 4 percent YoY growth compared to the 112,948 units sold in April 2025.

The company began the new financial year with increases across both its domestic and international operations. Interestingly, while domestic sales at 98,004 units grew by 3 percent as compared to 95,214 units a year ago, exports clocked a 10 percent growth at 19,510 units.

Revenue from spare parts sales reached INR 915.90 million, representing a 14 percent growth over the previous year.

Last month, Suzuki Motorcycle India celebrated two decades of manufacturing in the country and also introduced the new Suzuki Burgman Street ‘One and Only’ and a new colour option for the Suzuki Avenis Special Edition.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “We have started the new financial year on a steady note with growth across both domestic and exports markets. This performance reflects the continued trust customers place in our products. As we move ahead, we remain focussed on delivering quality products, while deepening our connect with customers and partners across markets. We are also enhancing customer experience through focused events and brand activations.”

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Chennai-headquartered mid-sized motorcycle major Royal Enfield has reported monthly wholesales of 113,164 units in April 2026, which marks a 31 percent growth compared to the 86,559 units sold in April 2025.

The OEM also entered the electric mobility market during the month with the launch of its first electric model.

Last month, the company reported domestic growth of 37 percent at 104,129 units, as compared to 76,002 units a year ago. While, exports came at 9,035 units, down 14 percent, as against 10,557 units last year.

In April, Royal Enfield introduced several updates to its motorcycle and lifestyle portfolio, which includes the launch of the its first electric motorcycle under the Flying Flea brand at INR 279,000  or INR 199,000 under a battery-as-a-service model.

The 2026 Hunter 350 portfolio was expanded with a Base Premium variant in Tarmac Black and two new colours: Mumbai Yellow and Moonshot White.

Interestingly, Himalayan 450 recorded an annual sales growth of 53 percent outside of India, with global sales for the platform exceeding 38,000 units this year.

B. Govindarajan, Managing Director, Eicher Motors and CEO of Royal Enfield, said, “We have started the new financial year with strong momentum, setting the tone for an exciting and important year ahead. April 2026 was special for us as we took our first step into electric mobility with the launch of the Flying Flea C6 - which has received an overwhelmingly encouraging response. During the month our growing global brand strength was further affirmed as Royal Enfield was recognised as the world’s third strongest automobile brand by Brand Finance. Internationally our key markets continue to perform well, driven by successful new launches, industry accolades and a growing rider community. With a robust pipeline of new products and brand initiatives, we are confident of maintaining the growth trajectory through the year.”

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Honda Motorcycle & Scooter India (HMSI), a leading manufacturer of scooters and motorcycles in the country, has announced its sales results for April 2026, recording a total of 563,000 units wholes. This marks a 17 percent YoY growth compared to the 480,000 units sold in April 2025.

Last month, the company sold 484,000 units in the domestic market, up 14.7 percent, as against 422,000 units a year ago. The exports came at 79,600 units, up 37.4 percent, as against 57,900 units last year.

At present, Honda Motorcycle & Scooter India, has a robust network of 7,000 touchpoints across India.

Tsutsumu Otani, President & CEO, Honda Motorcycle & Scooter India, said, “Building on our April performance, we continue to strengthen customer trust through disciplined and consistent execution. Demand across the two-wheeler market remains resilient across segments. We will continue to respond with agility to market dynamics while focusing on delivering sustainable and stable growth. Supported by a strong product portfolio and our dealer partners across the country, we remain committed to enhancing long-term enterprise value.”

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