Suzuki Motorcycle India (SMIPL), one of the leading two-wheeler manufacturers in the country, has launched the V-Strom SX adventure tourer motorcycle in a refreshed avatar, featuring four new colour options and updated graphics. The new V-Strom SX is now available at Suzuki dealerships across India, priced at INR 198,018 (ex-showroom Delhi).

The launch was also marked by the flag-off of the company's first-ever V-Strom Expedition for customers, a 10-day adventure ride to the Himalayas.

The V-Strom SX now sports a more vibrant and dynamic look while retaining its proven reliability. The new colour palette includes: Pearl Fresh Blue + Glass Sparkle Black, Champion Yellow No. 2 + Glass Sparkle Black, Pearl Glacier White + Metallic Mat Stellar Blue and Glass Sparkle Black.

It also gets sport-inspired graphics and a textured pattern on the side panels to enhance the motorcycle's sporty appeal. The adventure tourer continues to be powered by an OBD-2B compliant 249cc, oil-cooled SOHC engine that delivers 26.5 PS and 22.2 Nm of torque.

To celebrate the launch, SMIPL flagged off a customer-exclusive V-Strom Expedition. The 10-day ride, running from 26th September to 5th October, takes riders from Delhi to Ladakh and back, traversing high-altitude passes and rugged terrains in Himachal Pradesh and Ladakh.

The expedition is designed to challenge riders and test the V-Strom SX's endurance under real-world, high-altitude conditions. Beyond the ride, participants will engage in expert-led training sessions on high-altitude riding, obstacle handling and adventure photography.

Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India, said, "The launch of the V-Strom SX in new colours with refreshed graphics gives our customers more exciting choices while staying true to the motorcycle’s proven reliability and performance. At the same time, the first-ever V-Strom Expedition for customers is an initiative to celebrate our growing community of adventure enthusiasts. It is not just about riding together but also about experiencing the capabilities of the V-Strom SX in real-world conditions."

"Through such experiences, we seek to nurture a culture of adventure touring in India, where the V-Strom SX becomes a trusted partner for exploration. This is just the beginning, and we look forward to bringing many more such experiences that strengthen our bond with customers while offering them the thrill of riding motorcycles built for reliability and exploration,” he said.

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has added a new variant to its popular Passion 100cc motorcycle line-up – the Passion+ Disc at INR 84,128 (ex-showroom, Delhi).

The Passion+ Disc is available in four dual-tone colour options: Heavy Grey, Nexus Blue, Dark Industrial Grey and Pearl Red. It features a 100cc BS-VI and OBD-2 compliant engine that delivers 5.9 kW of power and 8.05 Nm of torque. The motorcycle features Hero’s i3S (Idle Stop-Start System) technology and is rated for a fuel efficiency of 71 kmpl. A key update for this variant is the inclusion of a front disc brake.

The motorcycle comes with a digital instrument cluster, Bluetooth integration with SMS and call alerts, LED projector headlamp and side stand indicator with an engine cut-off function.

The motorcycle features a revised design with a digital dashboard and a seating posture intended for city use. Practical additions for riders include a utility case for storage and an integrated USB charging port.

Ashutosh Varma, Chief Business Officer – India Business Unit, Hero MotoCorp, stated: “The launch of the all-new Passion+ Disc further strengthens Passion’s legacy as one of India’s most trusted and iconic motorcycle brands. With its refreshed styling, advanced digital features, enhanced safety through front disc brake and trusted fuel efficiency, the Passion+ Disc offers a compelling package for today’s discerning consumers.”

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Honda Motorcycle & Scooter India (HMSI), one of the leading two-wheeler manufacturers, has expanded its premium retail footprint with the opening of a new BigWing dealership in Sector-10, Noida. The facility is intended to improve local access to the brand’s premium motorcycle range.

The BigWing outlet is designed as an environment for customers exploring Honda’s mid-size and premium motorcycle models up to 750 cc. The dealership offers a range of services intended to support the entire ownership lifecycle, including product consultation from experts, access to the premium portfolio & genuine motorcycle accessories and comprehensive aftersales maintenance and service facilities.

This opening is part of Honda Motorcycle & Scooter India’s broader strategy to grow its BigWing network across India.

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Norton Motorcycles has officially begun production of its new Atlas model range at TVS Motor Company’s manufacturing facility in Hosur, India. The first units were marked by a roll-out ceremony on 24 June 2026, attended by Dr Sutapa Choudhury, British Deputy High Commissioner.

This production milestone precedes the global launch of the Atlas and Atlas GT scheduled for next month, with customer deliveries expected to commence later in Q3 of 2026.

The new Atlas range is designed and engineered at Norton’s headquarters in Solihull, UK. Both models are powered by the same 585cc liquid-cooled parallel twin with a 270-degree firing order. The chassis is built uses lightweight steel trellis frame, while electronics in the motorcycle include Bosch six-axis IMU, lean-sensitive rider aids, five configurable rider modes, cornering cruise control, 8-inch TFT display and smartphone connectivity. The motorcycles get fully adjustable KYB suspension.

The Atlas is configured for all-terrain use with a 19-inch front wheel, while the Atlas GT features 17-inch wheels at both ends, prioritising on-road performance.

The decision to manufacture the Atlas range in Hosur leverages the industrial infrastructure and supply-chain capabilities of TVS Motor Company, which owns Norton. While Solihull continues to focus on the production of the Manx R superbike, the Hosur plant provides the necessary scale for the brand's entry into the competitive middleweight adventure and sport-touring segments.

K N Radhakrishnan, Director and CEO, TVS Motor Company, said, “The first Atlas roll-out at Hosur is a proud moment - one that brings together the best of both Norton and TVS Motor Company: British design and engineering capability with Indian manufacturing excellence, and a shared commitment to quality for customers worldwide.”

Richard Arnold, Executive Director, Norton Motorcycles, added, “The Atlas name is emblematic of an era when motorcycling was synonymous with adventure. We are proudly carrying that legacy forward with a line-up of modern, quintessentially British adventure motorcycles.”

The Atlas range is scheduled for introduction in the Indian market later in the year. Sales and service will be managed through TVS Paddock, a new premium retail channel set to launch in Q2 FY27, designed to provide a bespoke customer experience tailored to the brand's positioning.

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Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has celebrated the 10th anniversary of its Hero MotoSports Team Rally at the Centre for Innovation and Technology (CIT) in Jaipur.

Marking a decade of participation in global rally racing, the company announced several strategic initiatives to shape the future of the team.

Hero MotoCorp has renewed its partnership with the Amaury Sport Organization (ASO), the organisers of the Dakar Rally and the FIM World Rally-Raid Championship, for another five years.

The company launched a development initiative designed to identify and train young Indian off-road racing talent. The programme will provide a structured two-to-three-year development path, covering riding technique, navigation and physical conditioning.

Furthermore, the company has signed 18-year-old Shlok Ghorpade, a national supercross racer from Maharashtra to its team. He has begun training with FIM World Rally-Raid Champion Ross Branch and is preparing for an intensive race simulation programme in Morocco.

Founded in 2016, Hero MotoSports Team Rally was established to test technology in demanding conditions and elevate India's standing in international motorsport. Over the past decade, the team has competed in the Dakar Rally and the FIM World Rally-Raid Championship, securing multiple podium finishes.

Dr Pawan Munjal, Executive Chairman, Hero MotoCorp, said, “Over the past decade, Hero MotoSports Team Rally has evolved from a bold ambition into a globally respected rally racing team, proudly representing India on the world stage. This milestone celebrates our past achievements while firmly defining our vision for the future.”

“The renewal of our partnership with ASO strengthens our long-term commitment to global rally racing. Furthermore, the India’s Next Dakar Hero program reflects our deep belief that India possesses immense untapped motosports talent waiting to be discovered and nurtured. By welcoming Shlok Ghorpade to the team, we aim to build a sustainable pathway for homegrown Indian riders to compete and excel at the highest levels of the sport,” he added,

The event featured a showcase of the team's Dakar machines and a performance by its riders, including Ross Branch, Nacho Cornejo and Michael Docherty.

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