Suzuki Motorcycle India Organises Matsuri For The First Time In India – Know What You Must!
- By MT Bureau
- September 28, 2023
Suzuki Motorcycle India Pvt. Ltd. is hosting a Japanese Matsuri in order to ‘honor the spirit of motorcycling’ for the very first time in India. The Suzuki Matsuri festival will be a full-day event held on October 1 from 2PM onwards at Major Dhyan Chand Stadium in New Delhi. Entry to the venue will be allowed through passes sold on PayTM Insider.
Suzuki Matsuri promises to be action-packed opportunity for enthusiasts of all ages to engage, explore, and celebrate the world of two-wheel adventure. The festival will feature hands-on workshops, expert talks, displays, performances as well as track rides.
There will be three different areas for attendees to experience-
In the Garage & Workshops area, one can get hands-on experience with toolkit usage tips, meet motorcycle influencers, learn photography of motorcycles with tips and tricks from experts, a workshop dedicated to safety, attend expert talks, and delve into the art of B-Boying guided by a seasoned professional.
Whereas, the Arena section will consist of product display zones, food stalls, showcases, merchandise displays, Manga Art, Animation and a vibrant space for graffiti and customization.
At a special track arena, expert riders will showcase a ‘Soft Enduro’ display, a stunt show performance and present their riding skills at the Gymkhana course. In this area registered riders will also be allowed to take the latest Suzuki models for a test ride.
The event emcee Rustom K Patel will keep the visitors engaged and there will be a special performance by DJ Netin at the event as well.
“Suzuki Matsuri promises to be a remarkable fusion of passion, skill, and camaraderie, embodying the spirit of Suzuki. It is all about celebrating the true essence of motorcycling, a shared love for the road, and the thrill of riding. The celebration is our ode in deference to the Spirit of the Rider around whom our entire operations revolve”, stated Devashish Handa - EVP Sales, Marketing & After Sales, Suzuki Motorcycle India.
Honda Motorcycle & Scooter India Sells 528,281 Units In June 2026
- By MT Bureau
- July 01, 2026
Honda Motorcycle & Scooter India (HMSI), one of the leading two-wheeler manufacturers in the country, has recorded total sales 528,281 units in June 2026, up 23 percent YoY, as against 429,147 units last year.
This includes 468,956 units in the domestic market, up 21 percent YoY, and 59,325 units exported, up 47 percent YoY.
For Q1 FY2027, the sales came at 1.61 million units, a 17 percent increase compared to the 1.37 million units sold in Q1FY2026. Domestic sales for the quarter reached 1.41 million units, up 15 percent YoY, while exports for the period totalled 198,000 units, marking a 36 percent rise.
Tsutsumu Otani, President & CEO, Honda Motorcycle & Scooter India, said, “We have seen healthy growth momentum in the first quarter of FY2027 compared to the same period last year, supported by steady underlying demand conditions. This reflects our continued focus on disciplined execution and our efforts to remain aligned with evolving customer and market needs. While we remain mindful of the dynamic market environment, we will continue to focus on consistent execution of our business priorities. With our strong product portfolio and widespread dealer network, we aim to progress towards sustainable growth going forward.”
- Hero MotoCorp
- Vida
- Vida VX2
- Vida DIRT.E K3
- Novus Nex 1
- Hero XPulse
- Dr. Pawan Munjal
- Kausalya Nandakumar
Hero Vida Unveils New Brand Identity, Sets Asia Book Of Record
- By MT Bureau
- July 01, 2026
Vida, powered by Hero, the electric vehicle business of the world’s largest two-wheeler manufacturer, has introduced a brand-new identity, four years after its 2022 launch. The company has transitioned from a single electric scooter to a mobility ecosystem including the DIRT.E range and the Novus platform.
The identity features a V-Lettermark derived from the Hero logo, tilted at a 30-degree trajectory. The design uses black, white and orange. The company also secured a spot in the Asia Book of Records for creating a brand logo covering 35,292 sqft, using a range of vehicles including the Vida VX2, Vida DIRT.E K3, Novus Nex 1 and Hero XPulse.
Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp, said, "True progress never stands still; it anchors itself in the deep roots of a trusted legacy to branch out into bold, new directions. When I launched Vida in 2022, I called it the dawn of something special, meaning ‘Life’, was created to drive a positive impact and move us all forward meaningfully. Four years on, that purpose grew into a movement - a purpose to build a better world.”
Kausalya Nandakumar, Chief Business Officer, Emerging Mobility Business Unit, Hero MotoCorp, said, "Today’s customer is buying an upgrade to their life, and they expect it to be effortless, reliable and within reach. Our new identity is built for that customer, and for the breadth of what Vida now offers. The V-Letter mark captures it best: Hero's legacy and Vida's future, moving forward together. Hero gives our aspiration scale; Vida gives that scale desirability. Together, we are making aspirations accessible."
The identity will be implemented across Vida’s digital and physical touchpoints and future product lines.
Ducati Launches 2026 Multistrada V4 Rally In India At INR 3.24 Million
- By MT Bureau
- June 30, 2026
Italian superbike maker Ducati India has launched the 2026 Multistrada V4 Rally, a motorcycle built for long-distance travel and off-road use at pricing starting INR 3.24 million for the Ducati Red variant and INR 3.27 million for the Jade Green version.
The V4 Rally features a 30-litre fuel tank, a suspension system with 200 mm of travel and an electronics suite. It is powered by a 1,158 cc V4 Granturismo engine, producing 170 hp and 123 Nm of torque. Ducati has engineered the motorcycle with maintenance intervals of 60,000 km for valve clearance checks and 15,000 km or 24 months for oil services.
Bipul Chandra, Managing Director, Ducati India, said, "The 2026 Multistrada V4 Rally represents the very essence of Ducati's adventure touring philosophy combining cutting-edge technology, exceptional performance and outstanding long-distance comfort in one motorcycle. India has witnessed a growing community of riders embracing adventure touring and exploring diverse terrains across the country. With the launch of the new Multistrada V4 Rally, we are delighted to offer them our most capable adventure motorcycle yet, engineered to inspire limitless exploration while delivering the unmistakable Ducati riding experience on every journey."
The 2024 Multistrada V4 Rally features semi-active Marzocchi Adaptive Ducati Skyhook Suspension (DSS) EVO strategy includes automatic preload management and an Automatic Lowering Device.
The braking system features Bosch-Brembo ABS 10.3ME Cornering unit with front and rear braking strategies, supported by a 280 mm rear disc. The motorcycle includes the Ducati Vehicle Observer (DVO) algorithm to refine traction and wheelie control, alongside a radar suite for adaptive cruise control, blind spot detection and forward collision warning.
It also gets Ducati Quick Shift (DQS) 2.0 controls system uses an angular position sensor on the gear shift drum.
The design includes a windshield that is 40 mm wider and 20 mm taller than previous iterations. Passenger comfort is supported by repositioned pannier mounts and a redesigned centre stand. The dashboard consists of a 6.5-inch colour TFT screen with navigation support via the Ducati Connect app.
Hero MotoCorp Launches Passion+ Disc Variant At INR 84,128
- By MT Bureau
- June 27, 2026
Hero MotoCorp, the world’s largest two-wheeler manufacturer, has added a new variant to its popular Passion 100cc motorcycle line-up – the Passion+ Disc at INR 84,128 (ex-showroom, Delhi).
The Passion+ Disc is available in four dual-tone colour options: Heavy Grey, Nexus Blue, Dark Industrial Grey and Pearl Red. It features a 100cc BS-VI and OBD-2 compliant engine that delivers 5.9 kW of power and 8.05 Nm of torque. The motorcycle features Hero’s i3S (Idle Stop-Start System) technology and is rated for a fuel efficiency of 71 kmpl. A key update for this variant is the inclusion of a front disc brake.
The motorcycle comes with a digital instrument cluster, Bluetooth integration with SMS and call alerts, LED projector headlamp and side stand indicator with an engine cut-off function.
The motorcycle features a revised design with a digital dashboard and a seating posture intended for city use. Practical additions for riders include a utility case for storage and an integrated USB charging port.
Ashutosh Varma, Chief Business Officer – India Business Unit, Hero MotoCorp, stated: “The launch of the all-new Passion+ Disc further strengthens Passion’s legacy as one of India’s most trusted and iconic motorcycle brands. With its refreshed styling, advanced digital features, enhanced safety through front disc brake and trusted fuel efficiency, the Passion+ Disc offers a compelling package for today’s discerning consumers.”

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