Suzuki Motorcycle India Pvt. Ltd., recently wrapped up its first-ever Matsuri event designed especially for motorcycle fans held on 1 October at the Major Dhyan Chand National Stadium in New Delhi.

Suzuki Matsuri offered a wide range of experiences for everyone who attended. People experienced DJ performances, live music from bands and thrilling stunt shows that displayed amazing motorcycle skills. Visitors also had the chance to try track rides for themselves, satiate their hunger at food stalls from various brands with options, and those keen on learning something new could join informative workshops in the garage.­­ ­

The event featured performances by well-known musical acts, including Rocksalt Band, Team Evolution, and DJ Netin, with a closing performance by Antariksh. Suzuki Motorcycle curated a range of experiences, including display areas, a selection of food, a captivating showcase of Manga art and animation, and even a dedicated space for graffiti art enthusiasts.

There was an opportunity for all to interact with experts and influencers from the world of motorcycling. Discussions covered topics like the legacy of the Hayabusa, with insights from Sundeep Gajjar of xBhp, Dr Arun Thareja, founder of Group of Delhi's super-bikers, and Pratheek Kunder, an experienced auto journalist. The event also dove into hardcore adventure riding with Shardul Shas Sharma, the only Indian present at Hard Enduro Racer, along with Daljeet Singh and Ankyta Arora, also known as High Heels Motorcyclist.

Furthermore, Suzuki Matsuri explored The Gixxer Club with professional motorcycle racers Sachin Chaudhary and Vidhuraj Meka. There were insights shared about the joy of riding by renowned moto-vlogger Jasminder Singh from JS Films India, Jasvinder Kaur from JK The Lioness, and Jitesh Surana, founder of Asteride, a platform that supports motorcycle riding communities worldwide.

Whether it was the daring stunts, live music, or thrilling track rides, Suzuki Matsuri showcased the adventurous spirit that brings all enthusiasts and fans together.

"Suzuki Matsuri promised to be a remarkable fusion of passion, skill, and camaraderie, embodying the spirit of Suzuki. It was all about celebrating the true essence of motorcycling, a shared love for the road, and the thrill of riding. Seeing the enthusiasm and energy of all the attendees, both young and seasoned riders, reinforced our belief that the love for motorcycling transcends generations. It was heartening to witness the bonds formed and experiences shared during this event. Suzuki Matsuri not only showcased our commitment to providing exceptional motorcycles but also our dedication to fostering a vibrant and united motorcycling community", said Devashish Handa, EVP Sales, Marketing & After Sales, Suzuki Motorcycle India.

Comments (0)

ADD COMMENT

Link Copied!

Gaurav Gupta, the President of TVS Motor's two-wheeler business in India, has been chosen as the Vice President of the International Motorcycle Manufacturers Association (IMMA). He will represent the Indian automobile industry's association, SIAM, in this global role. IMMA is based in Geneva and acts as the worldwide voice for companies that make motorcycles, scooters and three-wheelers. Its members include industry associations from major markets like India, Europe, Japan, United States and several countries in Southeast Asia.

The core goal of IMMA is to support motorcycling that is safe, environmentally sustainable and economically practical. To achieve this, the organisation works directly with international regulators. For almost 70 years, IMMA has been actively involved with the United Nations committees that create global vehicle safety and design rules. It also partners with other important groups like the International Transport Forum and the OECD to improve traffic safety data and analysis.

A key part of IMMA's mission is protecting riders. In 2013, it joined the United Nations Road Safety Collaboration to work more closely with the World Health Organization. This partnership specifically aims to reduce accidents and enhance safety for the billions of people worldwide who use powered two- and three-wheelers for transportation.

Comments (0)

ADD COMMENT

Link Copied!

Hero MotoCorp and Harley-Davidson have jointly introduced the all-new Harley-Davidson H-D X440 T as the latest addition to their co-developed premium motorcycle lineup. The launch marks a significant expansion of the partnership, introducing a new model that delivers performance, agility, and design, while offering the latest modern riding aids.

The H-D X440 T starts at INR  279,500 (ex-showroom). It debuts with several new features, such as the introduction of Ride by Wire with Switchable Traction Control and Switchable ABS (rear only). New Ride Modes (Road and Rain). A redesigned rear sub-frame with a tail section and grab handles for better pillion ergonomics. Panic Braking Alert, where all indicators signal emergency braking by blinking four times faster than the standard rate when deceleration is higher than 2.4 m/s2.

Bookings for the H-D X440 T open on 7th December 2025 across the Harley-Davidson and Hero Premia dealer network in India.

Alongside the X440 T, the partners also unveiled the top-of-the-line Custom Vehicle Operations (CVO) motorcycles in India, introducing the CVO Street Glide and the CVO Road Glide.

The partners stated that the launch of the original Harley-Davidson X440 in July 2023 was a success for the brand, broadening access to the Harley-Davidson community in India.

Building on the momentum of the Harley-Davidson X440, Harley-Davidson India announced actor Ahaan Panday as its new Brand Ambassador. Panday will lead upcoming campaigns, product showcases and rider community initiatives.

Kolja Rebstock, Senior Vice-President - International Markets, Harley-Davidson Motor Company, said, “The success of the H-D X440 established a strong foundation for our brand’s evolution in India, and the H-D X440 T represents the next strategic step in bringing advanced technology and a dynamic, sport-oriented appeal to a new generation of riders. At the same time, the introduction of our CVO™ flagship models underscores our commitment to delivering the full Harley-Davidson experience across the entire premium motorcycling spectrum from accessible entry points to the pinnacle of Grand American Touring.”

Ravi Avalur, Head, Harley-Davidson Business Unit, Hero MotoCorp, said, “The expansion of the X440 platform with the new model marks a significant milestone in deepening our partnership with Harley-Davidson and reinforces Hero MotoCorp’s strategic focus on the premium motorcycle segment. With advanced rider technologies and contemporary styling, the H-D X440 T strengthens our position in a category central to our long-term growth agenda. Our collaboration continues to deliver aspirational, high-quality products that align with the evolving preferences of modern Indian riders. The introduction of Ahaan Panday as our brand ambassador further complements this strategy, enhancing our appeal to a new generation and reflecting Hero MotoCorp’s vision to lead India’s premium motorcycling landscape.”

The pricing for the expanded H-D X440 line-up and the CVO models is as follows:

Comments (1)

ADD COMMENT

Link Copied!

• 

  - Ankit Kuamar December 07, 2025 12:18 PM

  Cgt47x77p3t

  Reply

TVS Motor Company (TVSM) announced initiatives focusing on technology, safety and rider training on Day 2 of its flagship TVS MotoSoul 5.0 motorcycling festival. The company showcased the Aegis Rider Vision AR HUD Helmet, announced a partnership between TVS Racing and MT Helmets, and launched the TVS Racing Offroad Training Academy.

The Aegis Rider Vision Helmet uses advanced Augmented Reality (AR) Head-Up Display (HUD) technology for rider safety. It employs spatial anchoring to project essential information, such as navigation cues, speed, safety alerts, and notifications, directly into the rider’s line of sight, ensuring uninterrupted focus on the road.

The helmet features a binocular µOLED projection system, an integrated action camera, wireless connectivity, adaptive brightness and a 7,000 mAh battery. It pairs with TVS motorcycles via a companion app for customised display information. Developed with Nexx Helmets, its carbon fibre shell meets standards including ECE 22.06 and CE certification.

TVS Racing has formed a partnership with MT Helmets, a premium helmet manufacturer, to introduce helmets engineered for superior aerodynamics, comfort, and global-standard safety, starting at INR 5,999. The collaboration merges TVS Racing’s performance ethos with MT’s protection science.

As part of its ‘Ride for Change’ initiative, TVS Motor Company also organised a children’s helmet distribution drive in Vagator, distributing 100 helmets to students to encourage early awareness of road safety.

TVS Motor Co also launched the TVS Racing ‘Offroad’ Training Academy, a specialised platform designed to help riders develop foundational off-road and adventure riding skills. Led by TVS Racing champions and international instructors, the academy focuses on Level 1 skill building, covering bike handling, terrain navigation, body control, balance, and obstacle riding for riders with limited off-road experience.

Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, "MotoSoul has always been a reflection of creating a platform for the future of motorcycling. Day 1 celebrated design, individuality and creative expression, while Day 2 strengthened our focus on innovation, advanced technology and rider experiences. Together, they represent the culture we want to build, one that is progressive, responsible and deeply connected to its community. As we look ahead, our aim is to expand this platform further, bringing even more innovation, collaboration and rider-centric experiences to MotoSoul next year."

Comments (0)

ADD COMMENT

Link Copied!

Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto has introduced a new variant for Pulsar N160 motorcycle at INR 123,983 (ex-showroom Delhi).

The new variant comes with gold USD forks, a single-seat configuration and is available in four new colour options – Pearl Metallic White, Racing Red, Polar Sky Blue and Black.

The company stated that it found that when the Pulsar N160 was first launched with a split seat, it was well received by customers, but later on their research showed that there was demand for a single seat configuration too.

Sarang Kanade, President, MCBU, Bajaj Auto, said, “The new Pulsar N160 with gold USD forks and a single seat has been developed from customer insights and our commitment to the evolving needs of the industry. This upgrade delivers enhanced comfort, with a premium stance while staying the N series represents – power, precision, control, along with an unmatched riding experience. We hope to induct a generation of Pulsarmaniacs with the new Pulsar N160, and introduce them to the world of the Definitely Daring”

Comments (0)

ADD COMMENT

Link Copied!