Suzuki Motorcycle India Pvt. Ltd., recently wrapped up its first-ever Matsuri event designed especially for motorcycle fans held on 1 October at the Major Dhyan Chand National Stadium in New Delhi.

Suzuki Matsuri offered a wide range of experiences for everyone who attended. People experienced DJ performances, live music from bands and thrilling stunt shows that displayed amazing motorcycle skills. Visitors also had the chance to try track rides for themselves, satiate their hunger at food stalls from various brands with options, and those keen on learning something new could join informative workshops in the garage.­­ ­

The event featured performances by well-known musical acts, including Rocksalt Band, Team Evolution, and DJ Netin, with a closing performance by Antariksh. Suzuki Motorcycle curated a range of experiences, including display areas, a selection of food, a captivating showcase of Manga art and animation, and even a dedicated space for graffiti art enthusiasts.

There was an opportunity for all to interact with experts and influencers from the world of motorcycling. Discussions covered topics like the legacy of the Hayabusa, with insights from Sundeep Gajjar of xBhp, Dr Arun Thareja, founder of Group of Delhi's super-bikers, and Pratheek Kunder, an experienced auto journalist. The event also dove into hardcore adventure riding with Shardul Shas Sharma, the only Indian present at Hard Enduro Racer, along with Daljeet Singh and Ankyta Arora, also known as High Heels Motorcyclist.

Furthermore, Suzuki Matsuri explored The Gixxer Club with professional motorcycle racers Sachin Chaudhary and Vidhuraj Meka. There were insights shared about the joy of riding by renowned moto-vlogger Jasminder Singh from JS Films India, Jasvinder Kaur from JK The Lioness, and Jitesh Surana, founder of Asteride, a platform that supports motorcycle riding communities worldwide.

Whether it was the daring stunts, live music, or thrilling track rides, Suzuki Matsuri showcased the adventurous spirit that brings all enthusiasts and fans together.

"Suzuki Matsuri promised to be a remarkable fusion of passion, skill, and camaraderie, embodying the spirit of Suzuki. It was all about celebrating the true essence of motorcycling, a shared love for the road, and the thrill of riding. Seeing the enthusiasm and energy of all the attendees, both young and seasoned riders, reinforced our belief that the love for motorcycling transcends generations. It was heartening to witness the bonds formed and experiences shared during this event. Suzuki Matsuri not only showcased our commitment to providing exceptional motorcycles but also our dedication to fostering a vibrant and united motorcycling community", said Devashish Handa, EVP Sales, Marketing & After Sales, Suzuki Motorcycle India.

Bengaluru-based electric vehicle company Ultraviolette Automotive collaborated with the Madras Regiment Centre (MRC) of the Indian Army for a five-day rally across Tamil Nadu, by providing a fleet of F77 motorcycles.

The ride honoured the army Veterans and Veer Naris of Madras Regiment and the Armed Forces community in the region.

Under the aegis of the Dakshin Bharat Area, the rally covered six districts of Tamil Nadu - Tirupur, Karur, Dindigul, Madurai, Theni and Coimbatore. The team of army personnel engaged with approximately 3,000 veterans and veer naris during the journey: addressing various concerns, sharing crucial information on entitlements, and providing immediate assistance. The F77s covered a cumulative distance of over 6000 kilometres.

Narayan Subramaniam, CEO & Co-Founder, Ultraviolette, said, " Collaborating again with the Indian Army for this remarkable outreach initiative is an honour that resonates deeply with Ultraviolette's ethos. Our vision to create world-class technology is inspired by the spirit of the India - undaunted, resilient, and driven by purpose. The F77 embodies the very principles that define our Armed Forces - precision, performance, and an unwavering commitment to excellence. To witness Ultraviolette playing a key role in this rally, honouring veterans, and their families, is not just a privilege but a defining moment in our journey".

Suzuki Motorcycle India (SMIPL), a leading manufacturer of two-wheelers in the country, has reported wholesales of 112,948 units for April 2025, which is 14 percent higher than 99,377 units it sold last year.

The company reported an 8 percent growth in its domestic sales at 95,214 units, as compared to 88,067 units last year, while exports grew by 57 percent at 17,734 units, as against 11,310 units for the same period last year.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “This positive start to the year fills us with gratitude. Each unit sold represents the beginning of a new journey with our customers and we are thankful to be a part of it. We will continue to work sincerely to meet the evolving expectations of our customers and contribute positively to their journey with us.”

Last month, the company further upgraded its product lineup, including the Hayabusa to be OBD-2B compliant.

Chennai-based two-wheeler and three-wheeler maker TVS Motor Company has announced its wholesales for April 2025. The company reported witnessing a 16 percent growth, selling 443,896 units, as against 383,615 units last year. 

The domestic two-wheeler sales include 220,527 motorcycles and 169,741, while exports accounted for 106,683 units.  

EV sales grew by 59 percent, rising from 17,403 units in April 2024 to 27,684 units last month.

Three-wheeler sales grew by 50 percent YoY from 9,023 units to 13,566 units.

Blending the pulse of street culture, community and high-octane energy, Royal Enfield hosted the first-ever edition of HunterHood in Mumbai and New Delhi during the last weekend of April 2025. 
Inspired by the spirit of Hunter motorcycle of the company, the HunterHood event – the latest cultural initiative built around the ethos of “From the streets, For the streets” – brought together riders, artists and urban explorers across the two Indian mega cities. 
The company also unveiled ‘The 2025 Hunter 350’ with three new colourways and upgraded features inspired by and designed for ‘The Coolest Neighbourhoods of the world’.
Featuring unique programming in the form of skateboarding sessions, spontaneous cyphers, vibrant graffiti art, live music jams, dynamic dance circles and exhilarating BMX stunts, the event witnessed high-octane performances by some of India’s top musicians like Dino James, Wild Wild Women, Shah Rule, Suggahunny, The Spindoctor, OG Shez, Ikka, DK Mocity, Dhanji, Lush Lata and Samriddhi Bhargav. 
The event saw over 12 homegrown, premium and emerging street-led brands spanning skateboarding, apparel, sneakers and the culinary space participate. It was attended by 5,000 people across the two mega cities.