Triumph Motorcycles entered the middleweight naked motorcycle segment by launching the Trident 660. Starting at an introductory price of INR 695,000, ex-showroom India, this street fighter is the most affordable bike in Triumph’s portfolio. The Trident opens a new chapter in the Triumph Roadster segment as it introduces a new three-cylinder 660 cc engine, retains the design language of the Street and Speed Triple family and provides state-of-the-art safety features and technology.
Steve Sargent, Chief Product Officer at Triumph Motorcycles, explains the idea behind the Trident. He said, “What we wanted with the new Trident 660 was to give the riders in this really exciting middleweight roadster world all of the things they want from their bike, with a genuine set of real advantages that set a new benchmark for choice. From the competitive price to the triple power and performance, plus the benefits of class-leading handling and technology, we believe the Trident 660 is a real milestone in the category and introduces the Triumph brand and the advantages of a triple engine to a whole new generation of riders across the world.”
At the launch, Shoeb Farooq, Business Head – Triumph Motorcycles India, said, “The Trident is the latest addition to Triumph’s Roadster portfolio in India, taking the count to four – Street Triple RS, Street Triple R, Speed Triple 1200 RS and Trident 660. The response to the Trident has been overwhelming, as we’ve had 125+ bookings even before the price announcement.”
Even though Triumph has stuck to a clean design, the new bike boasts the Roadster tribe’s DNA muscular styling and borrows their parts. It gets a retro yet eloquent 7-inch full- LED round headlight. Don’t let the looks fool you, as the entire lighting system uses LED lamps. The tail lamp is integrated under the seat and houses the indicators, which get auto-cancelling features.
The Trident comes across as a big bike due to its flexing 14-litre fuel tank and beefy non-adjustable Showa 41 mm upside-down front forks. At the rear, it gets a pre-load adjustable mono-shock. The forks offer 120 mm front-wheel travel and 133.5 mm rear wheel travel. Weighing in at 189 kg, the Trident is one of the lightest mid-weight bikes in India and is based on all-new tubular steel chassis with a steel swingarm. Due to the suspension setup and a lightweight body frame, it is ideal for commuting and handles well. The ride quality is on the firm side, and because of this, it’s precise in changing directions.
Keeping a check on its affordable price tag, the Trident sports two 310 mm discs with twin Nissin at the front and a single 255 mm disc at the rear, unlike other Triumph Roadsters, which get Brembo brakes. Dual-channel ABS comes standard. It also gets five-spoke 17-inch alloy wheels with Michelin Road 5 tyres. The Trident sports an underslung exhaust that emits a typical three-cylinder throaty roar. It also comes with body-coloured radiator cowls and fork protectors, aluminium handlebars and teardrop shape mirrors.
Following in the footsteps of the Street and the Speed Triple, the new Triumph bike also offers a sporty riding stance.
The Trident uses a 660 cc liquid-cooled, 12 valves, DOHC engine, which is the only 3-cylinder motor in its segment and churns out 80 bhp at 10,250 rpm and 64 Nm of torque at 6,250 rpm. Technically this powertrain is based on the Street Triple 675 engine and retains the same 74 mm bore but has a shortened stroke. Triumph has heavily reworked the internals of the motor with 67 new components like a redesigned crank, new pistons, new cams, updated gearbox ratios, etc. It is mated to a 6-speed gearbox, and as an accessory option, one can even opt for a shift assist up-and-down quick-shifter, which enables the rider to upshift and downshift without engaging the clutch.
Triumph has left no stone unturned as the Trident comes fully loaded with a long list of electronics. It boasts of ride-by-wire technology along with two riding modes—Road and Rain. The new bike comes standard with switchable traction control, which can also be disengaged. It gets an all-digital colour TFT screen. With My Triumph Connectivity System accessory Bluetooth module, it offers additional features like turn-by-turn navigation, GoPro control and phone and music control.
The Trident comes with a class-leading 16,000 km service interval with a 2-year unlimited mileage warranty. Triumph also offers a 2-year unlimited mileage warranty on the 45 additional accessories.
The Trident will take on the likes of the Kawasaki Z650 and the recently launched Honda CB650R priced at INR 618,000, ex-showroom India and INR 867,000, ex-showroom Gurugram, respectively. (MT)
Ather Energy Targets To Double Experience Centres To 700 Touchpoints
- By MT Bureau
- June 18, 2025
Bengaluru-based electric two-wheeler manufacturer Ather Energy has announced its ambitious plans to double its retail network to 700 experience centres by FY2026.
For context, Ather Energy currently operates 351 experience centres in India and 24 centres in Nepal and Sri Lanka. Furthermore, 46 percent of the retail touchpoints are in South India alone. The expansion is part of the EV maker’s strategy to provide first-hand experience of the product, quality and peace of mind to customers.
The company with the recent launch of Rizta e-scooter targeted for families, is now looking to scale up its presence across the country, including tripling its store count in north markets. The Rizta, Ather’s first family scooter had recently crossed 100,000 units retail sales milestone within a year of its launch. The e-scooter has become popular in key states including Gujarat, Rajasthan, Maharashtra, Delhi, Madhya Pradesh, Odisha and Chhattisgarh. Rizta alone now contributes to nearly 60 percent of Ather’s total sales, unlocking new cities and bringing in a wider base of family buyers, setting the stage for a much stronger retail presence in the coming months.
Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said, “Rizta’s phenomenal success has opened up new markets and brought a much larger set of family buyers into the Ather ecosystem. We’re seeing demand coming in from cities where our footprint was previously limited, and that gives us the confidence to scale faster. Expanding to 700 Experience Centres is about staying ahead of this demand curve and ensuring that wherever our customers are, they have easy access to the full Ather experience.”
At present, the company operates over 3,578 fast-charging points across India through the Ather Grid. The EV maker is also expanding its service footprint along with the expansion of its retail network across India, including Gold Service Centres in key cities.
Ather Energy currently has two manufacturing plants in Hosur, Tamil Nadu, one each for vehicle assembly and battery manufacturing and an upcoming third manufacturing facility in Bidkin, AURIC, Chhatrapati Sambhaji Nagar, Maharashtra, which will scale up its manufacturing capacity to 1.42 million electric two-wheeler per annum.
Triumph Speed T4 Gets New Baja Orange Colour Scheme
- By MT Bureau
- June 18, 2025
Triumph Motorcycles India has launched a brand-new colour ‘Baja Orange’ for its best-selling Speed T4 motorcycle, which it said is inspired by the glow of desert dawns and the vibrancy of golden hour rides.
The Baja Orange Speed T4 400cc will be available at INR 205,000 (ex-showroom) and will continue to be powered by 400cc engine producing 31 PS @ 7,000 rpm and 36 Nm @ 5,000 rpm. Mechanically, it remains unchanged and continues to have a low-end torque in the range of 3,500 – 5,500 rpm. It features a slipper clutch for easy downshift, dual-channel ABS and 43 mm telescopic forks.
The Speed T4 sports a 3D badge, new frame colour and tyre stripe pattern.
The British motorcycle brand is experiencing significant momentum, posting an impressive 30 percent YoY growth from FY2024 to FY2025 for the Speed T4.
TVS Launches 2025 Apache RTR 200 4V With Racing-Inspired Upgrades
- By MT Bureau
- June 09, 2025
TVS Motor Company has launched the 2025 Apache RTR 200 4V, marking two decades of the brand’s racing legacy and celebrating a 6 million-strong global community of riders.
The new Apache RTR 200 4V features key mechanical and aesthetic upgrades, including OBD2B compliance, a 37mm Upside Down (USD) front suspension for improved control and a hydroformed handlebar that enhances handling stability. The motorcycle also sports refreshed graphics and bold red alloy wheels, offered in three colour options – Glossy Black, Matte Black, and Granite Grey.
Under the hood, the bike continues to deliver 20.8 PS at 9,000 rpm and 17.25 Nm of torque at 7,250 rpm. It’s equipped with dual-channel ABS, three ride modes (Urban, Sport, and Rain), a slipper clutch, adjustable brake and clutch levers, TVS SmartXonnect with Bluetooth and voice assist and a fully digital display with LED headlamps and DRLs.
First launched in 2016, the Apache RTR 200 4V has consistently introduced segment-first innovations, setting benchmarks in performance and safety.
Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “The upgraded 2025 TVS Apache RTR 200 4V continues this legacy – pushing the limits of design and engineering to offer next-generation riders a thrilling, track-bred experience on every ride.”
The 2025 TVS Apache RTR 200 4V is now available at dealerships across India, with prices starting at INR 153,990 (ex-showroom, Delhi).
Suzuki 2025 GSX-8R Motorcycle Is Now OBD-2B Compliant
- By MT Bureau
- June 09, 2025
Suzuki Motorcycle India (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, has introduced the OBD-2B compliant 2025 Suzuki GSX-8R motorcycle at INR 925,000 (ex-showroom Delhi).
The motorcycle continues to be powered by a 776cc parallel twin DOHC 4-valve-per-cylinder engine paired with a 270-degree crankshaft. It gets Suzuki’s patented Cross Balancer, which reduces vibration during the ride.
It also gets Suzuki Intelligent Ride System, Suzuki Drive Mode Selector (SDMS), the Suzuki Traction Control System (STCS), Ride-by-wire Electronic Throttle System, Bi-directional Quick Shift System, Suzuki Easy Start System and Low RPM Assist. The Suzuki GSX-8R is equipped with a six-speed transmission and Suzuki Clutch Assist System (SCAS).
Deepak Mutreja, Vice President – Sales & Marketing, Suzuki Motorcycle India, said, “The OBD-2B update on the GSX-8R enhances its performance with improved emission monitoring, keeping it aligned with the latest regulatory requirements. This ensures that customers continue to enjoy a refined and responsive riding experience that also meets evolving environmental standards.”
It comes equipped with Hitachi Astemo (SHOWA) SFF-BP inverted front forks, paired with a Hitachi Astemo (SHOWA) link-type mono-shock rear suspension with preload adjuster. For braking, the motorcycle gets dual four-piston radial-mount front brake callipers with 310 mm outer diameter dual discs. It rides on lightweight cast aluminium wheels with Dunlop RoadSport 2 radial tyres.
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