Triumph Motorcycles entered the middleweight naked motorcycle segment by launching the Trident 660. Starting at an introductory price of INR 695,000, ex-showroom India, this street fighter is the most affordable bike in Triumph’s portfolio. The Trident opens a new chapter in the Triumph Roadster segment as it introduces a new three-cylinder 660 cc engine, retains the design language of the Street and Speed Triple family and provides state-of-the-art safety features and technology.
Steve Sargent, Chief Product Officer at Triumph Motorcycles, explains the idea behind the Trident. He said, “What we wanted with the new Trident 660 was to give the riders in this really exciting middleweight roadster world all of the things they want from their bike, with a genuine set of real advantages that set a new benchmark for choice. From the competitive price to the triple power and performance, plus the benefits of class-leading handling and technology, we believe the Trident 660 is a real milestone in the category and introduces the Triumph brand and the advantages of a triple engine to a whole new generation of riders across the world.”
At the launch, Shoeb Farooq, Business Head – Triumph Motorcycles India, said, “The Trident is the latest addition to Triumph’s Roadster portfolio in India, taking the count to four – Street Triple RS, Street Triple R, Speed Triple 1200 RS and Trident 660. The response to the Trident has been overwhelming, as we’ve had 125+ bookings even before the price announcement.”
Even though Triumph has stuck to a clean design, the new bike boasts the Roadster tribe’s DNA muscular styling and borrows their parts. It gets a retro yet eloquent 7-inch full- LED round headlight. Don’t let the looks fool you, as the entire lighting system uses LED lamps. The tail lamp is integrated under the seat and houses the indicators, which get auto-cancelling features.
The Trident comes across as a big bike due to its flexing 14-litre fuel tank and beefy non-adjustable Showa 41 mm upside-down front forks. At the rear, it gets a pre-load adjustable mono-shock. The forks offer 120 mm front-wheel travel and 133.5 mm rear wheel travel. Weighing in at 189 kg, the Trident is one of the lightest mid-weight bikes in India and is based on all-new tubular steel chassis with a steel swingarm. Due to the suspension setup and a lightweight body frame, it is ideal for commuting and handles well. The ride quality is on the firm side, and because of this, it’s precise in changing directions.
Keeping a check on its affordable price tag, the Trident sports two 310 mm discs with twin Nissin at the front and a single 255 mm disc at the rear, unlike other Triumph Roadsters, which get Brembo brakes. Dual-channel ABS comes standard. It also gets five-spoke 17-inch alloy wheels with Michelin Road 5 tyres. The Trident sports an underslung exhaust that emits a typical three-cylinder throaty roar. It also comes with body-coloured radiator cowls and fork protectors, aluminium handlebars and teardrop shape mirrors.
Following in the footsteps of the Street and the Speed Triple, the new Triumph bike also offers a sporty riding stance.
The Trident uses a 660 cc liquid-cooled, 12 valves, DOHC engine, which is the only 3-cylinder motor in its segment and churns out 80 bhp at 10,250 rpm and 64 Nm of torque at 6,250 rpm. Technically this powertrain is based on the Street Triple 675 engine and retains the same 74 mm bore but has a shortened stroke. Triumph has heavily reworked the internals of the motor with 67 new components like a redesigned crank, new pistons, new cams, updated gearbox ratios, etc. It is mated to a 6-speed gearbox, and as an accessory option, one can even opt for a shift assist up-and-down quick-shifter, which enables the rider to upshift and downshift without engaging the clutch.
Triumph has left no stone unturned as the Trident comes fully loaded with a long list of electronics. It boasts of ride-by-wire technology along with two riding modes—Road and Rain. The new bike comes standard with switchable traction control, which can also be disengaged. It gets an all-digital colour TFT screen. With My Triumph Connectivity System accessory Bluetooth module, it offers additional features like turn-by-turn navigation, GoPro control and phone and music control.
The Trident comes with a class-leading 16,000 km service interval with a 2-year unlimited mileage warranty. Triumph also offers a 2-year unlimited mileage warranty on the 45 additional accessories.
The Trident will take on the likes of the Kawasaki Z650 and the recently launched Honda CB650R priced at INR 618,000, ex-showroom India and INR 867,000, ex-showroom Gurugram, respectively. (MT)
Simple Energy Expands Retail Presence With 5 New Outlets Across India
- By MT Bureau
- April 09, 2026
Bengaluru-based electric two-wheeler maker Simple Energy has inaugurated five new retail outlets in Delhi, Nashik, Aurangabad and Siliguri. The expansion increases the company's footprint across North, East and Western India, bringing its total network to approximately 70 outlets in 38 cities.
The company has implemented a strategy of pairing showrooms with dedicated service centres to support vehicle ownership. The EV maker has added two new locations in Delhi and Maharashtra each. It has also added a new 3S facility in Siliguri, West Bengal.
The new stores showcase the Simple One Gen 2 and Simple OneS Gen 2 e-scooter lineups. The Gen 2 model is available in two battery configurations (4.5 kWh) at INR 169,999 and 5.0 kWh battery configuration at INR 177,999 designed for long-range commuting. The prices are all ex-showroom Bengaluru, respectively.
Going forward, Simple Energy aims to reach 100 stores across India in the coming months. Future locations identified for expansion include Nagpur, Ranchi and Bhubaneshwar. The company currently operates in major hubs including Bengaluru, Hyderabad, Chennai and Kochi.
Suhas Rajkumar, Founder & CEO, Simple Energy, said, “This expansion of Simple Stores marks a key step in strengthening our pan-India presence. By growing our footprint across North, East, and Western India, we are enhancing accessibility and building a stronger service network for our customers. Our scooters are engineered for long range and high performance, delivering reliable, anxiety-free rides for everyday commuting. As we scale towards 100 stores across India, we remain focused on making electric mobility practical, dependable, and widely accessible.”
Honda Motorcycle & Scooter India Crosses 10 Million Sales Milestone In East Region
- By MT Bureau
- April 08, 2026
Honda Motorcycle and Scooter India (HMSI) has recorded 10 million cumulative sales in the East region of India. The achievement covers markets in West Bengal, Bihar, Odisha, Jharkhand and the north-eastern states, signalling the manufacturer's expansion across both metropolitan and semi-urban areas.
The sales volume has been driven primarily by demand in cities such as Kolkata, Patna, Ranchi, Bhubaneswar and Guwahati. Honda Motorcycle & Scooter India's operations in the region are supported by a network of over 1,200 sales and service touchpoints.
The Activa and Dio models remain the primary drivers in the scooter segment, while SP125 and Shine 125 were volume contributors in the motorcycle segment. The company recently entered the EV market with the Activa e: and QC1 electric scooters.
Honda Motorcycle & Scooter India currently maintains a diverse product line-up ranging from 100cc to 200cc in the mass-market segment. For premium motorcycles, the company operates two distinct retail formats: BigWing Topline, which handles the 200cc to 1800cc range in major cities, and BigWing, which focuses on the mid-size 200cc to 500cc segment.
The current premium range includes models such as the CB350 series, NX500, and the Gold Wing Tour. Growth in the East region is attributed to brand trust, product quality, and established resale value within the local market.
Mutsuo Usui, Director - Sales & Marketing, Honda Motorcycle & Scooter India, said, “The 10 million sales milestone in the East region reflects how deeply our products are integrated into the everyday mobility needs of customers across diverse markets. The accelerated growth in recent years highlights the increasing confidence in our portfolio and the strength of our network across metros as well as emerging towns. As we move ahead, our focus will remain on expanding accessibility, strengthening customer experience and driving the next phase of growth across the region.”
Triumph Motorcycles Crosses 100,000 Sales Milestone In India, Reduces Price On Mid-Size Offerings
- By MT Bureau
- April 06, 2026
Triumph Motorcycles has attained a new sales milestone of having over 100,000 motorcycles on Indian roads. Following this, the two-wheeler maker has announced updated pricing for its mid-capacity range, offering on-road savings of up to INR 21,500. The new price structure is supported by an 18 percent GST bracket applicable to the company's 350cc engine models.
The company is targeting growth in FY2026-27, leveraging its network of over 230 stores across 200 towns in India. The revised pricing strategy is intended to increase the accessibility of the 350cc and 400cc portfolios while maintaining the engineering standards and engine character associated with the brand.
Updated Pricing (Ex-showroom Delhi):
- Triumph Speed T4: INR 195,000
- Triumph Speed 400: INR 231,890
- Triumph Scrambler 400: INR 259,241
- Triumph Thruxton 400: INR 265,538
- Triumph Scrambler 400 XC: INR 289,534
Manik Nangia, President, Probiking, Bajaj Auto, said, "Bolstered by the massive success of our 400 range, with 100,000 Triumphs now on Indian roads, we enter FY2027 with strong momentum. The 18 percent GST bracket enables more competitive pricing while retaining the character and engineering excellence that define our products. We are confident that with these on-road savings, we will be able to bring many more riders into the Triumph family."
Royal Enfield Expands 2026 Hunter 350 Line-up With New Variant And Colours
- By MT Bureau
- April 04, 2026
Royal Enfield has announced the expansion of its Hunter 350 portfolio with the introduction of a Base Premium variant and two additional colourways for the Top variant. The updates were unveiled at the company’s HunterHood event in Lucknow on 4 April 2026.
The new Base Premium variant, available in Tarmac Black, is designed to provide an entry point into the range while incorporating features from higher-specification models.
It now gets alloy wheels replacing traditional spoke rims, a digi-analogue instrument cluster paired with rotary switchgear, single-channel ABS and a slip and assist clutch.
It also gets an updated round halogen headlamp, stitched seat and grab rail.
Furthermore, the top variants get two colour options Mumbai Yellow and Moonshot White.
The expansion aims to increase the reach of the Hunter 350 beyond urban centres into smaller towns and rural markets. The model continues to target a generation of riders seeking a lightweight and agile motorcycle for city environments.
The Hunter 350 base premium Tarmac Black model comes at INR 149,900 and the top variant in Mumbai Yellow / Moonshot White at INR 169,804.
Yadvinder Singh Guleria, Chief Commercial Officer, Royal Enfield, said, “The Hunter 350 continues to resonate strongly with a new generation of riders who value simplicity, usability and a strong sense of identity in what they ride. With the introduction of the Base Premium variant, we are strengthening the Hunter’s proposition by offering meaningful upgrades that enhance the everyday riding experience while keeping the platform accessible to a wider set of riders. This allows the Hunter to continue expanding its footprint not just in urban centres, but increasingly across smaller towns and rural markets as well. Additionally, the new colourways — Mumbai Yellow and Moonshot White — further reinforce the Hunter’s role as a motorcycle that reflects the culture, individuality and self-expression of the riders who choose it. We are confident that the 2026 Hunter 350 will continue to strengthen its place as a defining motorcycle for a new generation of riders across India.”
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