TVS And BMW Motorrad Expand Cooperation Agreement To Develop More Common Platforms

TVS And BMW Motorrad Expand Cooperation Agreement To Develop More Common Platforms

TVS Motor Company has announced the extension and expansion of its partnership with BMW Motorrad to jointly develop new platforms and future technologies, including electric vehicles (EVs).

Both companies have identified a range of products and technologies to jointly develop. According to the cooperation agreement, TVS will be responsible for designing and developing future BMW Motorrad products in this range. Both companies will develop common platforms by leveraging emerging technologies in the future mobility space. 

Sudarshan Venu, Joint Managing Director, TVS Motor Company, said, "In the nine years of our long-term strategic partnership, we have always cherished the common core values we share with BMW Motorrad: focus on quality, engineering prowess, innovation and customer satisfaction.  These factors and our commitment to deliver superior quality products with a strong value proposition have been keys to the success of all three products launched from the platform.  The new world of future mobility encompasses a strong play through alternate solutions, including electric mobility.  Expanding this successful partnership to EVs and other newer platforms will create opportunities to deliver advanced technology and aspirational products to global markets and bring valuable synergies to both companies.”

BMW Motorrad and TVS Motor Company collaborated on three products based on the 310 cc platform: the BMW G 310 R, the BMW 310 GS and the TVS Apache RR 310. (MT)

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    Ultraviolette Automotive Collaborates With Indian Army For 5-Day Rally Across Tamil Nadu

    Ultraviolette F77

    Bengaluru-based electric vehicle company Ultraviolette Automotive collaborated with the Madras Regiment Centre (MRC) of the Indian Army for a five-day rally across Tamil Nadu, by providing a fleet of F77 motorcycles.

    The ride honoured the army Veterans and Veer Naris of Madras Regiment and the Armed Forces community in the region.

    Under the aegis of the Dakshin Bharat Area, the rally covered six districts of Tamil Nadu - Tirupur, Karur, Dindigul, Madurai, Theni and Coimbatore. The team of army personnel engaged with approximately 3,000 veterans and veer naris during the journey: addressing various concerns, sharing crucial information on entitlements, and providing immediate assistance. The F77s covered a cumulative distance of over 6000 kilometres.

    Narayan Subramaniam, CEO & Co-Founder, Ultraviolette, said, " Collaborating again with the Indian Army for this remarkable outreach initiative is an honour that resonates deeply with Ultraviolette's ethos. Our vision to create world-class technology is inspired by the spirit of the India - undaunted, resilient, and driven by purpose. The F77 embodies the very principles that define our Armed Forces - precision, performance, and an unwavering commitment to excellence. To witness Ultraviolette playing a key role in this rally, honouring veterans, and their families, is not just a privilege but a defining moment in our journey".

     

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      Suzuki Motorcycle India Sales Grow 8% In April 2025

      Suzuki Motorcycle India

      Suzuki Motorcycle India (SMIPL), a leading manufacturer of two-wheelers in the country, has reported wholesales of 112,948 units for April 2025, which is 14 percent higher than 99,377 units it sold last year.

      The company reported an 8 percent growth in its domestic sales at 95,214 units, as compared to 88,067 units last year, while exports grew by 57 percent at 17,734 units, as against 11,310 units for the same period last year.

      Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “This positive start to the year fills us with gratitude. Each unit sold represents the beginning of a new journey with our customers and we are thankful to be a part of it. We will continue to work sincerely to meet the evolving expectations of our customers and contribute positively to their journey with us.”

      Last month, the company further upgraded its product lineup, including the Hayabusa to be OBD-2B compliant.

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        TVS Motor Co Sells 443,896 Vehicles In April 2025

        TVS Motor Co

        Chennai-based two-wheeler and three-wheeler maker TVS Motor Company has announced its wholesales for April 2025. The company reported witnessing a 16 percent growth, selling 443,896 units, as against 383,615 units last year. 

        The domestic two-wheeler sales include 220,527 motorcycles and 169,741, while exports accounted for 106,683 units.  

        EV sales grew by 59 percent, rising from 17,403 units in April 2024 to 27,684 units last month.

        Three-wheeler sales grew by 50 percent YoY from 9,023 units to 13,566 units.

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          Street Culture Takes Centre Stage At The Debut Edition Of Royal Enfield Hunterhood

          Street Culture Takes Centre Stage At The Debut Edition Of Royal Enfield Hunterhood

          Blending the pulse of street culture, community and high-octane energy, Royal Enfield hosted the first-ever edition of HunterHood in Mumbai and New Delhi during the last weekend of April 2025. 
          Inspired by the spirit of Hunter motorcycle of the company, the HunterHood event – the latest cultural initiative built around the ethos of “From the streets, For the streets” – brought together riders, artists and urban explorers across the two Indian mega cities. 
          The company also unveiled ‘The 2025 Hunter 350’ with three new colourways and upgraded features inspired by and designed for ‘The Coolest Neighbourhoods of the world’.
          Featuring unique programming in the form of skateboarding sessions, spontaneous cyphers, vibrant graffiti art, live music jams, dynamic dance circles and exhilarating BMX stunts, the event witnessed high-octane performances by some of India’s top musicians like Dino James, Wild Wild Women, Shah Rule, Suggahunny, The Spindoctor, OG Shez, Ikka, DK Mocity, Dhanji, Lush Lata and Samriddhi Bhargav. 
          The event saw over 12 homegrown, premium and emerging street-led brands spanning skateboarding, apparel, sneakers and the culinary space participate. It was attended by 5,000 people across the two mega cities. 

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