TVS Motor Company, a leading manufacturer of two-wheelers and three-wheelers, has attained two new milestones for the TVS Apache motorcycle brand.

First introduced in 2005, the sporty TVS Apache motorcycle marked the company’s entry in the premium segment. It was targeted towards young customers and took inspiration from TVS Racing heritage. The company has announced that in addition to celebrating the 20th anniversary milestone for the Apache motorcycle, the brand has also crossed the 6 million sales milestone.

The TVS Apache is currently sold in more than 60 countries, including LATAM, Africa and Europe. Furthermore, TVS Apache is said to be the first two-wheeler brand in the country that offers factory customisation build-to-order (BTO) option.

Sudarshan Venu, Managing Director, TVS Motor Company, said, "We are immensely grateful to the over 6 million passionate riders of TVS Apache for their unwavering trust and enthusiasm over the last 20 years. Their love for performance and adrenaline has propelled TVS Apache to become one of the fastest-growing sports motorcycle brands globally. This milestone belongs to every member of the TVSM family – our engineers, designers, factory teams, dealers, suppliers and partners – who push the limits of innovation every day. TVS Apache’s enduring success emanates from cutting-edge racing technology, precision engineering, and unmatched performance. It is a testament to our relentless commitment to empowering the new generation of young riders who live and breathe the thrill of motorcycling.”

Vimal Sumbly, Head – Premium Business, TVS Motor Company, said, “TVS Apache has been at the forefront of premium motorcycling, embodying our strategic vision of building a brand rooted in racing excellence and innovation. Over the past 20 years, Apache has redefined performance motorcycling and has created a thriving ecosystem through the Apache Owners Group, uniting passionate riders globally. Crossing the 6 million customer milestone is a testament to the brand’s relentless pursuit of excellence, pioneering segment-first innovations, and delivering unparalleled consumer experiences. As we move forward, we remain committed to pushing the boundaries of performance, technology, and community engagement to shape the future of premium motorcycling. Apache is more than a motorcycle – it’s a movement, a legacy and a community of racing enthusiasts.”

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TVS Motor Compay-owned British marquee brand Norton Motorcycles has received the Red Dot: Best of the Best distinction at the 2026 Red Dot Award: Design Concept within the cars and motorcycles category.

The award recognises the Manx R model, reflecting the brand's design direction under its current resurgence strategy. The motorcycle features proportions, surface treatments, integrated components and detailing developed by the in-house design and engineering teams alongside Professor Gerry McGovern OBE, Chief Creative Advisor to Norton Motorcycles and Simon Skinner, Head of Design.

The recognition follows a previous award at the 2026 International Design Excellence Awards and accompanies a global retail concept developed in collaboration with Foster + Partners.

Simon Skinner, Head of Design at Norton Motorcycles, said, "Best of the Best is the strongest recognition Red Dot can give, and it belongs to every member of the team which brought the Manx R to life. What makes this win especially powerful is that the jury did not recognise design in the abstract. It recognised a fully resolved motorcycle that customers can now see, touch and ride. With the Manx R, we set out to create a motorcycle with unmistakable presence, where proportion, reductive design and every detail contribute to its desirability. This recognition celebrates the creativity and commitment of our team, and our ambition to bring a distinctive expression of modernity to motorcycling."

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Pune-based two-wheeler and three-wheeler major Bajaj Auto has introduced the Pulsar N250SS motorcycle, an upgraded version of the Pulsar N250 priced at INR 159,406 (ex-showroom Delhi).

The motorcycle features a four-valve engine producing 25 PS of power and 22 Nm of torque, paired with a six-speed gearbox replacing the previous five-speed unit. The upgrade introduces an Electronic Throttle Body with dedicated ride modes, alongside a 5-inch TFT console supporting Google Maps mirroring.

In addition, it comes with a Sports Shifter, adjustable levers, a USB Type-C charging port, Panic Brake Alert and a hazard switch.

Sarang Kanade, CBO of the Two-Wheeler Business Unit, Bajaj Auto, said, "With the N250SS, we are bringing a more advanced technology package to the quarter-litre segment. The combination of an upgraded powertrain and ETB ride modes strengthens the motorcycle’s proposition, reflecting our focus on making technology a meaningful part of the performance riding experience."

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Jawa Yezdi Motorcycles has listed its 2026 Yezdi motorcycle lineup on e-commerce platforms Amazon.in and Flipkart to expand retail accessibility during the festive period. The online listings include the Yezdi Adventure in Yellow Falcon, the Yezdi Roadster in Green Mamba and the Yezdi Scrambler in Grey Panther.

The e-listing enables customers to purchase the vehicles online at ex-showroom prices before completing documentation, registration and insurance formalities through local authorised dealerships. Vehicle handovers will take place at the brand's network of more than 450 dealership touchpoints across India.

Anupam Thareja, Co-Founder, Classic Legends, said, "Yezdi has always attracted riders who prefer to do things their own way. The 2026 range builds on that spirit through three purpose-built motorcycles, each with its own character and purpose. The Yellow Falcon Adventure, Green Mamba Roadster and Grey Panther Scrambler give riders more ways to choose a motorcycle that reflects how and where they ride. Bringing the range to Amazon.in and Flipkart is another step towards making Yezdi more accessible and giving riders another way to discover and book their preferred motorcycle this festive season."

The updated product range incorporates technical and visual revisions across models. The Yezdi Adventure features tubeless cross-spoke wheels alongside its 334cc liquid-cooled Alpha2 engine generating 29.6 PS and 29.8 Nm of torque. The Yezdi Roadster receives a matte green paint scheme, brown seating and copper graphics, retaining the 334cc Alpha2 engine with a six-speed transmission and assist-and-slipper clutch.

The Yezdi Scrambler carries a metallic grey finish, powered by the 334cc KATAR engine producing 30 PS, 30 Nm of torque and a fuel efficiency rating of 30 kilometres per litre.

The e-commerce sales initiative is backed by the company's Ownership Assurance Program. The ownership package comprises a four-year or 50,000-kilometre standard warranty, extended warranty options up to six years, roadside assistance coverage up to eight years and annual maintenance contracts spanning up to five years across its national network.

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European premium motorcycle manufacturer Ducati India has expanded its ‘Ducati Protect’ Periodic Maintenance Contract programme across its complete range of new motorcycles in the Indian market.

The maintenance package is available exclusively for new models and must be activated on the date of sale alongside the vehicle warranty. The contract covers scheduled maintenance requirements, including replacement parts, labour costs and lubricants, protecting owners against future service price increases.

Servicing under the contract is performed by certified technicians across authorised Ducati dealerships using manufacturer parts. The contract remains transferable to subsequent owners if the vehicle is sold. Consumable items are excluded from package coverage under the program terms.

Bipul Chandra, MD, Ducati India, said, "At Ducati, we are committed to delivering an ownership experience that goes far beyond the ride itself. With Ducati Protect now available across our entire new model range, clients can enjoy complete peace of mind knowing their motorcycle is backed by comprehensive maintenance from Ducati-certified technicians using genuine parts. By helping keep the motorcycle in optimal condition throughout its lifecycle, Ducati Protect not only preserves the performance and value of the bike but also enhances the overall riding experience, allowing owners to focus on what matters most - enjoying every ride with confidence."

The expansion follows an initial trial of the program earlier in the year. Detailed package pricing varies by model and is available through Ducati's dealership network across India.

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