TVS Apache Celebrates 20th Anniversary And 6 Million Sales Milestone

Sudarshan Venu

TVS Motor Company, a leading manufacturer of two-wheelers and three-wheelers, has attained two new milestones for the TVS Apache motorcycle brand.

First introduced in 2005, the sporty TVS Apache motorcycle marked the company’s entry in the premium segment. It was targeted towards young customers and took inspiration from TVS Racing heritage. The company has announced that in addition to celebrating the 20th anniversary milestone for the Apache motorcycle, the brand has also crossed the 6 million sales milestone.

The TVS Apache is currently sold in more than 60 countries, including LATAM, Africa and Europe. Furthermore, TVS Apache is said to be the first two-wheeler brand in the country that offers factory customisation build-to-order (BTO) option.

Sudarshan Venu, Managing Director, TVS Motor Company, said, "We are immensely grateful to the over 6 million passionate riders of TVS Apache for their unwavering trust and enthusiasm over the last 20 years. Their love for performance and adrenaline has propelled TVS Apache to become one of the fastest-growing sports motorcycle brands globally. This milestone belongs to every member of the TVSM family – our engineers, designers, factory teams, dealers, suppliers and partners – who push the limits of innovation every day. TVS Apache’s enduring success emanates from cutting-edge racing technology, precision engineering, and unmatched performance. It is a testament to our relentless commitment to empowering the new generation of young riders who live and breathe the thrill of motorcycling.”

Vimal Sumbly, Head – Premium Business, TVS Motor Company, said, “TVS Apache has been at the forefront of premium motorcycling, embodying our strategic vision of building a brand rooted in racing excellence and innovation. Over the past 20 years, Apache has redefined performance motorcycling and has created a thriving ecosystem through the Apache Owners Group, uniting passionate riders globally. Crossing the 6 million customer milestone is a testament to the brand’s relentless pursuit of excellence, pioneering segment-first innovations, and delivering unparalleled consumer experiences. As we move forward, we remain committed to pushing the boundaries of performance, technology, and community engagement to shape the future of premium motorcycling. Apache is more than a motorcycle – it’s a movement, a legacy and a community of racing enthusiasts.”

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Triumph Crosses 100,000 Unit Sales Milestone In India

Triumph

Pune-based two-wheeler and three-wheeler major Bajaj Auto has announced that Triumph Motorcycles has crossed 100,000 units sales milestone in India.

The achievement was supported with Triumph Motorcycles' partnership in Q2 2023 with Bajaj Auto, which brought together its global engineering strength with latter’s R&D, manufacturing and distribution reach. At present, Triumph Motorcycles sells its products across 200 towns, through 230 stores in the country.

This was further supported by establishing a strong riding community through World of Triumph and the Distinguished Gentleman’s Ride. Furthermore, the made-in-India Triumph 400’s are now shipped to over 18 countries such as Japan, Australia, Taiwan, Mexico and South Korea.

Manik Nangia, President, Probiking, Bajaj Auto, said, “Reaching 100,000 Triumph motorcycles on Indian roads within just 2.5 years is a proud milestone for us. Triumph customers are discerning riders who have strongly endorsed our engineering with our modern classic motorcycles. The brand has always been built for those who know the difference, and we remain committed to strengthening our premium ecosystem and deepening our engagement with riders across the country.”

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Jayapradeep Vasudevan Joins Classic Legends As Head National Business Operations

Jayapradeep Vasudevan

Classic Legends, the Mahindra & Mahindra-backed manufacturer of Jawa, Yezdi and BSA motorcycles, has appointed Jayapradeep Vasudevan (JP) to its leadership team. He joins the organisation with around three decades of experience in the automotive industry, focusing on strategic leadership and commercial operations.

Jayapradeep previously served as the President of Kinetic Green’s two-wheeler business, where he managed the sales expansion of the Kinetic E-Luna e-scooter. His career includes nearly three decades in the automobile sector, with a tenure at Royal Enfield during its brand transformation.

For the past three years, he has operated within the electric vehicle (EV) sector, holding roles at Raptee.HV and Kinetic Green. This experience provided insights into consumer expectations and startup operations, which he now brings to the premium motorcycle segment.

In his new role at Classic Legends, Jayapradeep will work with the company’s dealer network and internal teams to scale the presence of its heritage brands. The company operates as a startup entity while managing a portfolio of established motorcycle marques.

“After nearly three decades in the automobile industry, I continue to feel grateful for the journeys that shape both my perspective and purpose. A significant part of my professional journey was with Royal Enfield, where I had the privilege of being part of a remarkable transformation journey with immense learning outcomes. With all the learning and experience of the transformational journey, three years back I stepped into the EV space with Raptee.HV and subsequently Kinetic Green. The experience with these EV startups offered valuable insights into the expectations of the new-generation consumers and helped me adapt to the pace and mindset of the startup ecosystem,” said Jayapradeep.

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Hero MotoCorp Opens New Harley-Davidson Dealerships In Kerala And Bengaluru

Harley-Davidson

Hero MotoCorp, the world’s largest two-wheeler manufacturer, along with Harley-Davidson, a premium motorcycle brand, have inaugurated new full-line Harley-Davidson dealerships in Kochi, Kerala and Bengaluru, Karnataka. With this, Harley-Davidson now has 22 full-line dealerships in India.

The new facilities will stock the entire range of Harley-Davidson models in India, right now from Completely Built Unit models as well as the Hero MotoCorp-manufactured Harley-Davidson X440, X440 T and the variants. 

These 3S dealerships will provide customers access to the entire Harley-Davidson range under one roof along with providing service & spares facilities, Harley-Davidson Genuine Merchandise and Accessories and manage the Harley Owners Group (H.O.G) community program via local chapters.

Ravi Avalur, Head - Harley-Davidson Business Unit, Hero MotoCorp, said,  “The collaboration between Harley-Davidson and Hero MotoCorp has enabled us to strengthen our presence in India with the introduction of new full-line dealerships that offer the complete Harley-Davidson segment. The announcement of these dealerships, along with the Inaugural Ride, reflects our continued shared commitment to building a strong and engaged rider community. This is especially meaningful in Kochi and Bengaluru, as both cities have a long history of riding culture. It also reflects our vision to build a strong, future-ready premium motorcycling ecosystem backed by world-class product, retail experience and aftersales infrastructure.”

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Suzuki Motorcycle India Conducts Access Mileage Contest In Rupnagar

Suzuki Mileage Contest

Suzuki Motorcycle India (SMIPL), the subsidiary of Suzuki Motor Corporation, Japan, held the Suzuki Access Mileage Contest in Rupnagar (Ropar), Punjab. The initiative involved 40 Suzuki Access owners and prospective buyers to evaluate the scooter’s fuel efficiency in city conditions.

The contest is part of a series of customer engagement events designed to demonstrate the mileage, pickup, and build quality of the Suzuki Access. The event was organised in association with Soni Suzuki and focused on real-world performance metrics for daily commuting.

The event targeted owners who purchased their scooters within the last year. To ensure transparency, the contest followed a specific testing protocol, where participants rode on designated city roads covering a distance of 20 kilometres. Scooters started with a full tank. Upon completion of the route, tanks were refilled to determine the exact fuel consumed. The mileage for each participant was calculated based on the fuel used over the 20-kilometre distance.

In addition to the mileage runs, the event included test rides for prospective customers and feedback sessions with existing owners regarding vehicle reliability and comfort.

Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India, said, “The Suzuki Access Mileage Contest places a strong focus on fuel efficiency, bringing our brand promise of ‘Pickup Bhi, Mileage Bhi, Shandar Quality Ke Sath’ to life. By riding on city roads, participants experience the scooter’s real-world mileage. Along with mileage, customers also get to experience the quality and reliability that have made the Access a trusted choice of over 6 million customers. We appreciate the participation from customers in Rupnagar. We will continue to extend such on-ground initiatives to more cities across India, allowing customers to connect closely with our two-wheelers and witness their performance firsthand.”

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