TVS Motor Company, a leading manufacturer of two-wheelers and three-wheelers, has attained two new milestones for the TVS Apache motorcycle brand.

First introduced in 2005, the sporty TVS Apache motorcycle marked the company’s entry in the premium segment. It was targeted towards young customers and took inspiration from TVS Racing heritage. The company has announced that in addition to celebrating the 20th anniversary milestone for the Apache motorcycle, the brand has also crossed the 6 million sales milestone.

The TVS Apache is currently sold in more than 60 countries, including LATAM, Africa and Europe. Furthermore, TVS Apache is said to be the first two-wheeler brand in the country that offers factory customisation build-to-order (BTO) option.

Sudarshan Venu, Managing Director, TVS Motor Company, said, "We are immensely grateful to the over 6 million passionate riders of TVS Apache for their unwavering trust and enthusiasm over the last 20 years. Their love for performance and adrenaline has propelled TVS Apache to become one of the fastest-growing sports motorcycle brands globally. This milestone belongs to every member of the TVSM family – our engineers, designers, factory teams, dealers, suppliers and partners – who push the limits of innovation every day. TVS Apache’s enduring success emanates from cutting-edge racing technology, precision engineering, and unmatched performance. It is a testament to our relentless commitment to empowering the new generation of young riders who live and breathe the thrill of motorcycling.”

Vimal Sumbly, Head – Premium Business, TVS Motor Company, said, “TVS Apache has been at the forefront of premium motorcycling, embodying our strategic vision of building a brand rooted in racing excellence and innovation. Over the past 20 years, Apache has redefined performance motorcycling and has created a thriving ecosystem through the Apache Owners Group, uniting passionate riders globally. Crossing the 6 million customer milestone is a testament to the brand’s relentless pursuit of excellence, pioneering segment-first innovations, and delivering unparalleled consumer experiences. As we move forward, we remain committed to pushing the boundaries of performance, technology, and community engagement to shape the future of premium motorcycling. Apache is more than a motorcycle – it’s a movement, a legacy and a community of racing enthusiasts.”

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Vida, powered by Hero, the electric vehicle business of the world’s largest two-wheeler manufacturer, has introduced a brand-new identity, four years after its 2022 launch. The company has transitioned from a single electric scooter to a mobility ecosystem including the DIRT.E range and the Novus platform.

The identity features a V-Lettermark derived from the Hero logo, tilted at a 30-degree trajectory. The design uses black, white and orange. The company also secured a spot in the Asia Book of Records for creating a brand logo covering 35,292 sqft, using a range of vehicles including the Vida VX2, Vida DIRT.E K3, Novus Nex 1 and Hero XPulse.

Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp, said, "True progress never stands still; it anchors itself in the deep roots of a trusted legacy to branch out into bold, new directions. When I launched Vida in 2022, I called it the dawn of something special, meaning ‘Life’, was created to drive a positive impact and move us all forward meaningfully. Four years on, that purpose grew into a movement - a purpose to build a better world.”

Kausalya Nandakumar, Chief Business Officer, Emerging Mobility Business Unit, Hero MotoCorp, said, "Today’s customer is buying an upgrade to their life, and they expect it to be effortless, reliable and within reach. Our new identity is built for that customer, and for the breadth of what Vida now offers. The V-Letter mark captures it best: Hero's legacy and Vida's future, moving forward together. Hero gives our aspiration scale; Vida gives that scale desirability. Together, we are making aspirations accessible."

The identity will be implemented across Vida’s digital and physical touchpoints and future product lines.

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Italian superbike maker Ducati India has launched the 2026 Multistrada V4 Rally, a motorcycle built for long-distance travel and off-road use at pricing starting INR 3.24 million for the Ducati Red variant and INR 3.27 million for the Jade Green version.

The V4 Rally features a 30-litre fuel tank, a suspension system with 200 mm of travel and an electronics suite. It is powered by a 1,158 cc V4 Granturismo engine, producing 170 hp and 123 Nm of torque. Ducati has engineered the motorcycle with maintenance intervals of 60,000 km for valve clearance checks and 15,000 km or 24 months for oil services.

Bipul Chandra, Managing Director, Ducati India, said, "The 2026 Multistrada V4 Rally represents the very essence of Ducati's adventure touring philosophy combining cutting-edge technology, exceptional performance and outstanding long-distance comfort in one motorcycle. India has witnessed a growing community of riders embracing adventure touring and exploring diverse terrains across the country. With the launch of the new Multistrada V4 Rally, we are delighted to offer them our most capable adventure motorcycle yet, engineered to inspire limitless exploration while delivering the unmistakable Ducati riding experience on every journey."

The 2024 Multistrada V4 Rally features semi-active Marzocchi Adaptive Ducati Skyhook Suspension (DSS) EVO strategy includes automatic preload management and an Automatic Lowering Device.

The braking system features Bosch-Brembo ABS 10.3ME Cornering unit with front and rear braking strategies, supported by a 280 mm rear disc. The motorcycle includes the Ducati Vehicle Observer (DVO) algorithm to refine traction and wheelie control, alongside a radar suite for adaptive cruise control, blind spot detection and forward collision warning.

It also gets Ducati Quick Shift (DQS) 2.0 controls system uses an angular position sensor on the gear shift drum.

The design includes a windshield that is 40 mm wider and 20 mm taller than previous iterations. Passenger comfort is supported by repositioned pannier mounts and a redesigned centre stand. The dashboard consists of a 6.5-inch colour TFT screen with navigation support via the Ducati Connect app.

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has added a new variant to its popular Passion 100cc motorcycle line-up – the Passion+ Disc at INR 84,128 (ex-showroom, Delhi).

The Passion+ Disc is available in four dual-tone colour options: Heavy Grey, Nexus Blue, Dark Industrial Grey and Pearl Red. It features a 100cc BS-VI and OBD-2 compliant engine that delivers 5.9 kW of power and 8.05 Nm of torque. The motorcycle features Hero’s i3S (Idle Stop-Start System) technology and is rated for a fuel efficiency of 71 kmpl. A key update for this variant is the inclusion of a front disc brake.

The motorcycle comes with a digital instrument cluster, Bluetooth integration with SMS and call alerts, LED projector headlamp and side stand indicator with an engine cut-off function.

The motorcycle features a revised design with a digital dashboard and a seating posture intended for city use. Practical additions for riders include a utility case for storage and an integrated USB charging port.

Ashutosh Varma, Chief Business Officer – India Business Unit, Hero MotoCorp, stated: “The launch of the all-new Passion+ Disc further strengthens Passion’s legacy as one of India’s most trusted and iconic motorcycle brands. With its refreshed styling, advanced digital features, enhanced safety through front disc brake and trusted fuel efficiency, the Passion+ Disc offers a compelling package for today’s discerning consumers.”

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Honda Motorcycle & Scooter India (HMSI), one of the leading two-wheeler manufacturers, has expanded its premium retail footprint with the opening of a new BigWing dealership in Sector-10, Noida. The facility is intended to improve local access to the brand’s premium motorcycle range.

The BigWing outlet is designed as an environment for customers exploring Honda’s mid-size and premium motorcycle models up to 750 cc. The dealership offers a range of services intended to support the entire ownership lifecycle, including product consultation from experts, access to the premium portfolio & genuine motorcycle accessories and comprehensive aftersales maintenance and service facilities.

This opening is part of Honda Motorcycle & Scooter India’s broader strategy to grow its BigWing network across India.

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