TVS Apache Racing Experience Across 20 Cities

TVS Apache Racing Experience Across 20 Cities

With a rich racing pedigree spanning over four decades, TVS Racing, the sports arm of TVS Motor Company, has announced its first ever TVS Apache Racing Experience (ARE) GP Championship for the TVS Apache owners to make racing accessible.  

TVS Racing also wants Apache owners to showcase the racing capabilities of their machines in a thrilling yet safe environment. The championship, an extension of the TVS Apache Racing Experience (ARE) which started in 2007, would be a platform for TVS Apache riders to gain exclusive experiences and opportunities to leverage the racing DNA in their motorcycles under the guidance of TVS Racing champion riders and instructors.  The first season of the ARE GP Championship will engage over 1,000 customers across 20 cities. Apache riders will get an opportunity to participate and learn the nuances of track racing across three categories. 

TVS Racing has been instrumental in flourishing motorsports in India and abroad. The company’s “Track to Road” philosophy has been predominantly responsible in engineering the TVS Apache series that recently bridged the five million global sales milestone to become the fastest growing premium motorcycle brand in the segment.  

Vimal Sumbly, Head Business – Premium, TVS Motor Company, said “TVS Racing has been instrumental in making motor racing aspirational yet accessible for enthusiasts across the country. We take great pride in being the propagators of offering a platform for racers to hone and showcase their skills and take their first step towards following their passion for racing. In line with this vision and fueled by our commitment to promote safe yet thrilling racing culture, we are excited about bringing the first edition of the ARE – GP Championship in India for our strong community of TVS Apache customer.  TVS Apache series have played a pivotal role in flourishing premium motorcycling culture and is a popular brand among motorcycle enthusiasts and the Gen-Z. With this championship, we are confident of setting new benchmarks by offering unique opportunities to our customers for an augmented experience when they associate with the brand.”

Karnataka High Court Rules Boman Irani Is Owner Of Yezdi Trademark

Yezdi

The Karnataka High Court’s Division Bench has ruled in favour of Boman Irani, Co-Founder of Classic Legends, confirming his rights over the trademark ‘Yezdi’.

The ruling overturns a previous Single Judge order and marks a victory for Classic Legends, makers of Yezdi, Jawa and BSA motorcycles, and a Mahindra Group company.

The Court observed that the registrations for the brand ‘Yezdi’ obtained by Irani are valid and comply with the Trade Marks Act. The ruling confirmed that Ideal Jawa’s prolonged non-use and failure to renew trademark registrations amounted to abandonment. Ideal Jawa had stopped production in 1996 and was liquidated in 2001, failing to renew the trademark registrations for over 15 years.

In contrast, the Court noted that Irani worked on reviving the brand and lawfully acquired the requisite trademark registrations in 2013-14. He co-founded Classic Legends in 2015 with Anupam Thareja and the Mahindra Group.

Boman Irani, Co-Founder of Classic Legends and Chairman and MD of Rustomjee Group, said, “The verdict feels much more momentous than a fateful personal victory for my family’s legacy. It reaffirms that the perseverance in keeping heritage brands alive never goes unrewarded. The honourable court and judges have supported our efforts to renew Yezdi through innovation and lawful means. I know my father would have wanted me to blaze a trail with brand Yezdi, which has been a part of me since my childhood, and I thank the Indian judicial system for recognising our efforts in carrying forward the legacy for future generations.”

Anand Mahindra, Chairman, Mahindra Group, said, “The honourable Karnataka High Court judges have brought their astute understanding to a case which will redefine India’s IPR legal disputes. It will discourage unwarranted and unfair hurdles to trademark ownership. The verdict proves that sincere efforts to keep alive legacy brands are worth pursuing and vindicates the winning spirit that Boman and Anupam bring to Classic Legends’ mission of reviving Yezdi.”

Anupam Thareja, Co-Founder, Classic Legends, said, “We have honoured Yezdi’s true challenger spirit in reviving the storied brand. We had complete faith in the Indian judicial system, and our trust stands vindicated as the honourable judges have affirmed our rightful ownership of brand Yezdi. We will continue with the same spirit and ensure Yezdi roars back into the hearts of India's modern motorcycling community."

The Court dismissed all pending applications, set aside the earlier order, and allowed all appeals by Irani and Classic Legends.

The judgement highlights the need for active stewardship in preserving brand heritage. The Court observed the following points:

  • Ideal Jawa had stopped using the Yezdi mark in 1996, allowed registrations to lapse, and took no steps to protect it; the mark had no surviving goodwill.
  • Common-law rights for trademarks exist only through their continued use.
  • Both Ideal Jawa and the Official Liquidator (OL) were inactive in using or renewing the trademark.
  • The OL cannot claim ignorance of the trademark’s existence when Yezdi was Ideal Jawa’s sole business.
  • With no business for 30 years, no renewal, no use, no protection, and the trademark not even mentioned in asset sales, goodwill was extinguished.
  • The dues owed to Ideal Jawa in liquidation have no connection to the value of its trademark. The OL cannot equate alleged debts with trademark value.
  • Trademarks are intangible rights dependent on use and renewal. Unlike physical property, they do not inherently persist.

Ultraviolette Automotive Expands Retail Network To Six Locations In Mumbai And Pune

Ultraviolette

Bengaluru-based electric vehicle maker Ultraviolette Automotive has accelerated its nationwide presence by opening six Experience Centres across Mumbai and Pune within 48 hours. The locations include Andheri, Vashi and Thane in Mumbai, and Shivajinagar, Baner and Kharadi in Pune. This expansion strengthens the brand's foothold across 30 cities nationally.

The new UV Space Stations, in partnership with Hallmark Mobility (Mumbai) and KHV Mobility (Pune), offer customers the opportunity to explore Ultraviolette's motorcycles: the X-47 Crossover, F77 SuperStreet and F77 MACH 2. The centres provide test rides, sales, service, spares and a range of motorcycle accessories, catering to the end-to-end customer lifecycle.

Narayan Subramaniam, CEO and Co-founder, Ultraviolette Automotive, said, “At Ultraviolette, our mission has always been to engineer products that push boundaries of performance and technology while delivering an after-sales and ownership experience built on trust and dependability. With our expanding network of retail and service hubs across Maharashtra and other key markets, we are unifying sales and service to offer riders a seamless journey from the first moment they walk into a reliable after-sales experience. As we continue to grow, we are also building a connected ecosystem that brings technology, sustainability, and convenience together. Every Ultraviolette Space Station is designed to represent the future of mobility, where innovation becomes accessible, and every rider resonates with the future driven ethos of Ultraviolette.”

Kaushik Kothari, Partner at KHV Mobility, said, “In line with our vision of driving growth through strategic opportunities, we are proud to be associated with Ultraviolette. We firmly believe that EVs represent the future of two-wheeler mobility, and Ultraviolette’s sharp focus on engineering, design, and customer-centricity resonates deeply with our values. Together, we are confident of contributing to a shared journey of innovation and mutual success.”

Earlier this year, the company launched two other offerings: the Tesseract electric scooter, featuring an integrated radar and dashcam and the Shockwave electric motorcycle.

TVS Motor Co, BMW Motorrad Partnership Surpasses 200,000 Units

TVS - BMW Motorrad

TVS Motor Company (TVSM) and BMW Motorrad have announced the production of 200,000 units under their partnership. This milestone highlights the success of the collaboration, which began in 2013 and focuses on the sub-500cc two-wheeler segment.

The partners also announced the start of manufacturing for the new BMW F 450 GS, which was recently showcased at EICMA 2025 from the Hosur plant.

KN Radhakrishnan, Director and CEO, TVS Motor Company, said, “In our over a decade-long partnership with BMW Motorrad, our engineering synergy and shared values of innovation and quality have formed the foundation of every achievement. Together, we have designed and brought several path-breaking products that resonate with customers across leading markets in Europe, the Americas, and Asia. This collaboration’s engineering prowess has set new benchmarks, and our co-developed products are now embraced by riders in over 100 markets globally. Today, as we celebrate the 200,000 unit milestone, we also mark the dawn of a new era with the roll out of BMW F 450 GS that was recently showcased at EICMA 2025. The newly introduced BMW F 450 GS, highlights TVS Motor’s state-of-the-art manufacturing excellence in producing high-end motorcycles.”

Markus Flasch, CEO, BMW Motorrad, said, "This 200,000 unit milestone is a demonstration of the success and strength of our collaboration with TVS Motor Company. What began just over a decade ago as a bold alliance has flourished into an extraordinary success story, with our sub-500cc models setting new standards and delighting riders across the globe. The BMW G 310 R, G 310 GS and G 310 RR enjoy unrivalled popularity worldwide and have become a key pillar of BMW Motorrad’s global growth. The rollout of the new BMW F 450 GS marks the next exciting chapter in our journey together. We look forward to building on this strong foundation to deliver even more innovative, accessible, and truly world-class motorcycles for riders everywhere.”

TVS Motor Company and BMW Motorrad are driving forward investments in new platforms and future-ready technologies. The collaborative R&D efforts are aimed at meeting evolving customer needs across urban and premium mobility.

Royal Enfield Launches Himalayan Mana Black Edition At INR 337,000

Himalayan Mana Black

Royal Enfield has announced the launch of the Himalayan Mana Black Edition in India at Motoverse 2025. This follows its global unveiling at EICMA 2025. The new version, priced at INR 337,000 (ex-showroom) is inspired by the Mana Pass, a high-altitude route located at 18,478 feet (5,632 meters) above sea level.

The design and ergonomics of the Mana Black Edition are created to maximise off-road riding. The edition features matte details and a Stealth Black finish, suggesting purpose and adventure. It is intended for riders who view every route as a calling.

The Mana Black edition is intended for the spirited rider prepared for adventure and comes with factory-fitted equipment. The machine embodies Royal Enfield's Philosophy, enabling those who aspire to travel farther and conquer.

A distinguishing feature of the Mana Black Edition is its factory-accessorised setup, complete with curated adventure equipment. Components include – black rally hand guards, black rally seat for grip and long-distance comfort, rally mudguard for rough routes and tubeless spoked wheels for durability.

The motorcycle is powered by the Sherpa 450 engine, maintaining the performance and agility of the new Himalayan platform.