TVS Motor Company has unveiled two new and more affordable variants of the iQube and iQube ST in Mumbai at an introductory price of INR 95,681. The new variant of the iQube gets a 2.2 kWh battery and the iQube ST will now also be available in a 3.3 kWh capacity.
That makes a total of five variant offerings by TVS in the iQube portfolio - TVS iQube 2.2 kWh (new), TVS iQube 3.4 kWh, TVS iQube S 3.4 kWh, TVS iQube ST 3.4 kWh (new) and the TVS iQube ST 5.1 kWh.
With this move, TVS has made the iQube more accessible to the people who are looking at owning the scooter at an affordable price tag. The iQube now being an even more affordable electric scooter, TVS states that this will aid the adoption of electric mobility for everyone. The manufacturer is ready to deliver ST variants of the iQube to customers across the state. The TVS iQube series has 11 vibrant colours for users to choose from which will be available in stores across 92 dealerships in Maharashtra.
The highlights of new variants of TVS iQube are:
TVS iQube ST (3.4 kWh):
- Battery capacity – 3.4 kWh
- Range – 100 km
- Charger – 950W
- Charging time – 2 hours 50 minutes (0-80 percent)
- Storage – 32-litres under seat
- Top speed – 78 kmph
- Price – INR 156,237 ex-showroom Mumbai (including EMPS subsidy)
- Colors – Copper Bronze Matte, Coral Sand Satin, Titanium Gray Matte, Starlight Blue
TVS iQube (2.2 kWh):
- Battery capacity – 2.2 kWh
- Range – 75 km
- Charger – 950 W
- Charging time- 2 hours (0-80 percent)
- Storage – 30-litres under seat
- Top speed – 75 kmph
- Price – INR 95,681 ex-showroom Mumbai (Introductory price inclusive of EMPS subsidy, and cashback, valid up to June 30, 2024)
- Colors – Walnut Brown and Pearl White
The iQube is inspired by three fundamental principles: Giving customers the ‘power of choice’ of range, connected technology, charging solutions and price; ‘complete assurance’ through vehicle safety and overall ownership experience and ‘simplicity of usage’ through easy-to-use features.
"At TVS Motor Company, we are committed to driving innovation and sustainability in the industry. It is exciting to witness the growth of our three-lakh strong TVS iQube family. Learning from the riding behaviour of our EV customers, we are very happy to launch an all-new 2.2 kWh fastest charging variant in TVS iQube and an additional variant in TVS iQube ST. TVS iQube Electric series now comes with three battery options providing most appropriate range and price combination to our customers. Complete TVS iQube series will now be available for deliveries across Maharashtra. TVSM will continue to partner our customers in their journey of success, by making trustworthy and superior electric mobility experience more accessible,” said Manu Saxena, Senior Vice President, EV Business, TVS Motor Company.
Classic Legends Celebrates International Jawa-Yezdi Day 24th Edition
- By MT Bureau
- July 13, 2026
Classic Legends, an Indian motorcycle manufacturer by the Mahindra Group the makers of Jawa, Yezdi and BSA brands, celebrated the 24th Edition of International Jawa-Yezdi Day (IJYD) on 12 July 2026.
The event, which began as an initiative among motorcycle owners, involved over 7,500 riders across 150 cities in India this year. The celebration included 40 enthusiast communities in India and participants in 11 countries, who marked the occasion through rides and gatherings. The event united owners of vintage motorcycles with riders of current Jawa and Yezdi models.
Anupam Thareja, Co-Founder, Classic Legends, said, "24-years ago, International Jawa-Yezdi Day began as a simple expression of passion among riders who wanted to celebrate the motorcycles they loved. Today, it has grown into a global tradition that transcends borders and generations. What makes IJYD truly special is that it belongs to the riders themselves. Every ride, every gathering and every shared story keeps this legacy alive. More importantly, it celebrates the friendships, communities and memories built around these motorcycles. We are honoured to be a part of movement that continues to grow stronger with every passing year."
The festivities were organised by more than 40 rider clubs, along with dealerships and enthusiast communities.
IGNYTE Launches Carbon Fiber Helmet Series At Prices Starting INR 14,999
- By MT Bureau
- July 13, 2026
IGNYTE, the premium helmet brand of Steelbird, has introduced its Carbon Fibre Series, featuring three models: the IGN-10, IGN-14, and IGN-16.
The helmets are manufactured in-house using carbon fibre composite shells designed for impact performance and durability. It introduces multi-colour exposed carbon fibre textures and finishes.
The IGN-10 and IGN-14 are priced at INR 14,999, while the IGN-16 is priced at INR 19,999. The helmet comes with a three-year warranty and accessories such as smoke visors and fitting head foam.
It uses an Expanded Polypropylene (EPP) liner with Kevlar reinforcement, which provides energy absorption and multi-impact capability. The series holds both ISI and DOT certifications. Features include anti-fog and anti-scratch visors, ventilation channels, antimicrobial interiors and an aerodynamic profile. The production process utilises balloon moulding.
Kashish Kapur, Director, Steelbird Hi-Tech India, said, "The IGNYTE Carbon Fibre Series represents our vision of creating premium helmets that combine world-class safety, advanced materials, and exceptional craftsmanship. Every helmet has been designed and manufactured in-house with a strong focus on innovation, lightweight performance, and rider protection. With this launch, we are taking another significant step towards offering Indian motorcyclists globally competitive products that deliver the highest standards of safety and performance."
Hero MotoCorp Launches New Campaign For Destini Scooter
- By MT Bureau
- July 10, 2026
Hero MotoCorp, the world’s largest two-wheeler manufacturer, has introduced a campaign for its Destini scooter, titled ‘Hero Ka Scooter, Scooter Ka Hero.’ Conceptualised by McCann India, the campaign focuses on the relationship between a father and child, portraying the scooter as a companion for family journeys.
The campaign film features a girl who imagines an evening ride with her father as an adventure involving a dragon. The narrative integrates product features into the story: the metal body provides protection, the mileage exhausts the creature in a race, the legroom stores food and the under-seat storage is used to toast corn.
Aashish Midha, Head of Marketing, Hero MotoCorp, said, “At Hero MotoCorp, we believe the most meaningful stories are those rooted in everyday life. ‘Hero Ka Scooter, Scooter Ka Hero’ celebrates parents – the everyday heroes of every Indian family –through the boundless imagination of a child. The Hero Destini has always stood for trust, comfort and practicality, and this campaign brings those values to life in a way that is both emotionally engaging and deeply relatable. It reinforces our commitment to building products that become an integral part of our customers’ lives and cherished family moments.”
Prasoon Joshi, Chairman, Omnicom Advertising India, said, “The more memorable ideas rarely begin with what a brand wants to say. They begin with something people already feel, but may not have found the words for. When a brand captures that truth, it stops feeling like advertising and starts feeling deeply familiar. Hero Destini expresses this in a simple but evocative manner. Every child sees their father as their first superhero, not because he has superpowers, but because he quietly shows up, overcomes obstacles and finds a way to keep the family moving. In the film, the scooter becomes part of that quiet magic. It isn’t just a ride. It helps turn an ordinary journey into an adventure, complete with a dragon, seen through a child’s eyes. That’s what makes the film linger. It reminds us that true creativity doesn’t need to exaggerate reality; it elevates the genuine emotions already present. And this is where the brands then find a place in people’s hearts.”
Yamaha Launches FZ-Blue Flex Ethanol-Ready Motorcycle In India At INR 124,240
- By MT Bureau
- July 10, 2026
India Yamaha Motor has launched the FZ-Blue Flex, a motorcycle capable of running on ethanol-blended fuels ranging from E20 to E85 at INR 1,24,240 (ex-showroom, Delhi).
The motorcycle, powered by a 149cc fuel-injected engine, delivers 8.6 kW of power and 12.8 Nm of torque via a 5-speed gearbox. It uses a front telescopic suspension, a rear swingarm and an anti-lock braking system.
Hajime Aota, Chairman, Yamaha Motor India Group, said, “Achieving a carbon-neutral future requires a dynamic, multi-pathway strategy rather than a single solution. Having already commenced our electric vehicle journey in India, the introduction of our innovative Blue Flex technology marks another strategic milestone. This move is a deliberate alignment of Yamaha’s global sustainability vision with the Indian government’s progressive biofuel policies. By embracing multiple technological avenues, we reinforce our commitment to global carbon neutrality goals while providing versatile, high-quality products tailored to the evolving needs of Indian consumers.”
The motorcycle will be available in Metallic Black and sold through selected Blue Square dealerships across Delhi, Uttar Pradesh, Maharashtra, Karnataka, Telangana and Tamil Nadu.
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