Chennai-headquartered two-wheeler major TVS Motor Company has further strengthened its partnership with Petronas Lubricants International (PLI) to drive further promotion and support the Indian motorsport landscape.

As per the understanding, PLI will continue to be the title sponsor of TVS Racing – the country’s first factory racing team – for the next three years. PLI will support the team’s participation in the Indian National Supercross Championship (INSC), Indian National Rally Championship (INRC) and Indian National Motorcycle Racing Championship (INMRC).

Petronas was the title sponsor of TVS Racing across the 2022-2023 season and continues as the official supplier of aftermarket oils to TVS Motor Co’s extensive dealership network. The company supplies Petronas TVS TRU4 product range in premium semi and full synthetic lubricants designed for high-performance TVS motorcycles.

Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “TVS Racing is a pioneer of motorsports in India and has consistently secured more than 80 percent win rate across multiple formats of racing. This racing pedigree directly influences our Apache series, bringing race-derived performance and technology to our customers. With over four decades, TVS Racing has played a pivotal role in democratising motorsports in India and nurturing world-class talent with its programs like the TVS One Make Championship. Strengthening our partnership with PLI underscores our shared commitment to pushing the boundaries of performance and innovation. Their cutting-edge technology and experience in premier racing events perfectly compliments our vision for the sport. PLI’s expertise in fluid technology, combined with our racing heritage, will continue to shape the future of two-wheeler racing in India.”

Binu Chandy, Chief Executive Officer, Petronas Lubricants India, said, “Our collaboration with TVS Racing has been instrumental in demonstrating the synergy between high-performance lubricants and motorsport excellence. This partnership not only strengthens our presence in India’s dynamic two-wheeler market but also aligns with our broader energy ambitions in the country. Our motorsports legacy, combined with TVS Racing’s dominance in Indian motorsports for over 40 years, positions us to drive the sport forward. We are excited to support TVS Racing as we continue this journey together.”

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Suzuki Motorcycle India (SMIPL) held its V-Strom SX Experience Day at the Madras Off-Roading Academy in Pudupakkam, Chennai, on 23 March 2026. the event provided approximately 120 motorcyclists with the opportunity to test the V-Strom SX on a track designed to simulate urban enduro conditions and unpaved roads.

The one-day programme is part of a national initiative to demonstrate the crossover capabilities of the 250cc motorcycle. Participants navigated several technical sections to assess the vehicle's handling, stability and suspension performance:

• Traction and Surface Control: Dedicated gravel pro zones and sand pits.
• Balance and Low-Speed Handling: Technical segments including a tyre pit and drum pit.
• Suspension Response: Testing via rumble strips and uneven terrain.

Beyond the track sessions, the event included interactions with technical experts and existing owners to discuss touring performance and engine reliability.

The Chennai event follows the V-Strom Expedition in Ladakh. SMIPL confirmed that the next leg of the Himalayan expedition will take place in the coming months. The company intends to continue the Experience Day format in other Indian cities to engage with the adventure riding community.

Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India, said, “The V-Strom Experience Day allows us to create a more meaningful connection with our customers. Many riders want to understand how the V-Strom SX performs beyond city roads, and this platform gives them firsthand exposure to its crossover DNA. We are delighted with the enthusiastic response in Chennai and look forward to engaging with more customers across India.”

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TVS Motor Company (TVSM) hosted the TVS X Collectors’ Soiree in Bengaluru on 22 March 2026. The event positioned the TVS X electric mobility platform as a medium for design and culture, moving away from traditional automotive showcases focused on performance specifications.

The evening featured the unveiling of three unique, custom-designed TVS X units created in collaboration with fashion designer Manoviraj Khosla. These e-scooters serve as the first instalment of a series intended to use the TVS X as a canvas for Indian heritage.

The designs draw from the artistic and architectural history of Karnataka:

• Hampi: Inspired by the architecture of the former Vijayanagara Empire capital.
• Channapatna: Incorporating elements of the region’s traditional woodcraft.
• Mysuru: Reflecting the heritage and aesthetics associated with the city's history.

The initiative included a partnership with A Hundred Hands, a non-profit organisation supporting artisan communities in Karnataka. Proceeds from a collectors' auction held during the event were directed to the organisation to support sustainable livelihoods for local craftspeople. Mala Dhawan, Founder of A Hundred Hands, highlighted the importance of creating visibility and fair value for traditional craftsmanship within modern design.

Gaurav Gupta, President – India Two Wheeler Business, TVS Motor Company, said, “Progress without culture is incomplete. With TVS X, we’re bringing Indian art and architectural heritage into a contemporary form, and the first chapter in Karnataka, marks the start of a larger journey across India. We’re using TVS X as a canvas to reinterpret India’s art & cultural heritage, where ownership becomes participation in sustaining it and draws inspiration from it.”

Manoviraj Khosla, Collaborating Designer, added, “Design here was integral from the start, transforming the TVS X into a moving canvas that brings together material, form, and narrative.”

Mala Dhawan, Founder of A Hundred Hands, noted, “This initiative goes beyond ownership, supporting artisans by creating meaningful value and connecting craftsmanship with the right audience.”

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TVS Motor Company (TVSM) has announced a new media campaign for its flagship electric scooter, the TVS iQube. The initiative marks the brand's largest television-led rollout to date, featuring high-impact placements across major platforms, including the Indian Premier League (IPL) and cinema.

The campaign highlights the adoption of the TVS iQube by more than 850,000 families in India. Currently, the electric scooter range is available across 3,300 dealerships in over 1,000 cities.

The promotional content focuses on the vehicle's application in daily routines, such as commutes and school runs. It integrates specific technical and design features into these scenarios, including – safety and control, utility and connectivity.

TVS Motor Co is positioning the iQube's value proposition on three principles: Choice regarding range and features, Peace of Mind concerning safety and the purchase experience and Simplicity of operation. The campaign is intended to accelerate the national adoption of electric vehicles (EVs) by positioning the scooter as a versatile family transport solution.

Saurabh Kapoor, VP – Marketing, EV Business, TVS Motor Company, said, “We have always believed that meaningful innovation is rooted in the customer needs. TVS iQube’s journey has been built on the trust of lakhs of customers who have made it an integral part of their everyday lives. This campaign is a natural progression of that journey, strengthening our positioning as India’s favourite family EV. As we take this story to a national stage through television, including marquee platforms like the IPL, we are confident it will resonate deeply with audiences and further accelerate EV adoption across the country.”

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Honda Motorcycle & Scooter India (HMSI), one of the largest two-wheeler manufacturers in the country, is set to invest around INR 15 billion to install a third production line at its manufacturing facility in Tapukara, Rajasthan. The expansion is designed to meet increasing domestic demand for scooters and motorcycles.

The new production line is scheduled to commence operations in 2028. It will have an annual capacity of 670,000 units, raising the Tapukara plant’s total yearly output to 2.01 million units. To support this project, HMSI will acquire 73,700 sqmt of additional land.

The expansion is expected to generate over 2,000 new jobs in the Alwar district, increase HMSI’s total Indian production capacity from 6.25 million to approximately 8 million units by FY2028. This will support the OEM to manufacture various commuter models using automated machining and production efficiency technologies.

At present, HMSI operates four plants in India, in addition to the Tapukara project, a fourth line at the Vithalapur plant in Gujarat is progressing toward a 2027 start date. Since beginning Indian operations in 2001, the company has produced over 70 million units.

The Tapukara factory originally opened in 2011. Continuous efficiency improvements are projected to bring its current baseline capacity to 1.34 million units by the end of the 2026 financial year, prior to the new line's integration.

Tsutsumu Otani, President & CEO, Honda Motorcycle & Scooter India, said,"India is entering a new phase of mobility transformation, and HMSI is committed to leading this journey with responsibility and purpose. Strengthening our production ecosystem at Tapukara is an important step towards building greater resilience, flexibility, and future readiness across our supply chain. This expansion will help us respond more effectively to market demand and continue delivering value that supports the aspirations of millions of customers. In line with our commitment to safer, cleaner, and more accessible mobility, we remain focused on long-term sustainable growth that advances mobility and strengthens the company’s foundation for the future.”

Bhajan Lal Sharma, Chief Minister of Rajasthan, added, “Rajasthan continues to strengthen its position as a preferred destination for world-class manufacturing. The capacity expansion by Honda Motorcycle & Scooter India in their Tapukara situated manufacturing plant is a step forward in that direction. HMSI’s continued investment in the region will not only enhance manufacturing capabilities but also generate employment and contribute to growth of the automotive ecosystem in the region.”

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