Chennai-headquartered two-wheeler major TVS Motor Company has further strengthened its partnership with Petronas Lubricants International (PLI) to drive further promotion and support the Indian motorsport landscape.

As per the understanding, PLI will continue to be the title sponsor of TVS Racing – the country’s first factory racing team – for the next three years. PLI will support the team’s participation in the Indian National Supercross Championship (INSC), Indian National Rally Championship (INRC) and Indian National Motorcycle Racing Championship (INMRC).

Petronas was the title sponsor of TVS Racing across the 2022-2023 season and continues as the official supplier of aftermarket oils to TVS Motor Co’s extensive dealership network. The company supplies Petronas TVS TRU4 product range in premium semi and full synthetic lubricants designed for high-performance TVS motorcycles.

Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “TVS Racing is a pioneer of motorsports in India and has consistently secured more than 80 percent win rate across multiple formats of racing. This racing pedigree directly influences our Apache series, bringing race-derived performance and technology to our customers. With over four decades, TVS Racing has played a pivotal role in democratising motorsports in India and nurturing world-class talent with its programs like the TVS One Make Championship. Strengthening our partnership with PLI underscores our shared commitment to pushing the boundaries of performance and innovation. Their cutting-edge technology and experience in premier racing events perfectly compliments our vision for the sport. PLI’s expertise in fluid technology, combined with our racing heritage, will continue to shape the future of two-wheeler racing in India.”

Binu Chandy, Chief Executive Officer, Petronas Lubricants India, said, “Our collaboration with TVS Racing has been instrumental in demonstrating the synergy between high-performance lubricants and motorsport excellence. This partnership not only strengthens our presence in India’s dynamic two-wheeler market but also aligns with our broader energy ambitions in the country. Our motorsports legacy, combined with TVS Racing’s dominance in Indian motorsports for over 40 years, positions us to drive the sport forward. We are excited to support TVS Racing as we continue this journey together.”

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Bengaluru-based battery swapping technology company Indofast Energy and Hala Mobility have announced a partnership to deploy 40,000 electric two-wheelers by March 2027, with a target of 100,000 units by March 2028.

The collaboration has already deployed 15,000 electric two-wheelers across Hyderabad, Bengaluru, Delhi NCR and Mumbai. The partnership utilises battery-swapping infrastructure across cities, with expansion planned for Pune, Chennai and Jaipur. Indofast Energy operates a network of swap stations across 24 cities supporting vehicles.

Rajat Malhan, Chief Business Officer, Indofast Energy, said, "Our partnership with Hala Mobility demonstrates what happens when reliable energy infrastructure meets ambitious fleet deployment - rapid, scalable EV adoption that works for riders, operators, and the environment. Reaching 15,000 vehicles in under a year validates that battery swapping is the default choice for fleet operators who prioritise uptime and economics. As we scale toward 40,000 vehicles by March 2027 and 1 lakh by 2028, we are building the kind of integrated ecosystem that will define India's commercial EV transition; making swappable battery EVs the most practical and profitable choice for last-mile logistics."

Srikanth Reddy, Founder, Hala Mobility, said, "At Hala Mobility, we are committed to democratising electric mobility for India's delivery workforce. Partnering with Indofast Energy allows us to integrate our fleet with robust battery swapping infrastructure, ensuring our riders experience zero downtime and maximum daily earnings. Our rapid scale-up to 15,000 vehicles proves that the model is effective towards creating a highly efficient, sustainable, and inclusive EV ecosystem across India.”

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Classic Legends, an Indian motorcycle manufacturer by the Mahindra Group the makers of Jawa, Yezdi and BSA brands, celebrated the 24^th Edition of International Jawa-Yezdi Day (IJYD) on 12 July 2026.

The event, which began as an initiative among motorcycle owners, involved over 7,500 riders across 150 cities in India this year. The celebration included 40 enthusiast communities in India and participants in 11 countries, who marked the occasion through rides and gatherings. The event united owners of vintage motorcycles with riders of current Jawa and Yezdi models.

Anupam Thareja, Co-Founder, Classic Legends, said, "24-years ago, International Jawa-Yezdi Day began as a simple expression of passion among riders who wanted to celebrate the motorcycles they loved. Today, it has grown into a global tradition that transcends borders and generations. What makes IJYD truly special is that it belongs to the riders themselves. Every ride, every gathering and every shared story keeps this legacy alive. More importantly, it celebrates the friendships, communities and memories built around these motorcycles. We are honoured to be a part of movement that continues to grow stronger with every passing year."

The festivities were organised by more than 40 rider clubs, along with dealerships and enthusiast communities.

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IGNYTE, the premium helmet brand of Steelbird, has introduced its Carbon Fibre Series, featuring three models: the IGN-10, IGN-14, and IGN-16.

The helmets are manufactured in-house using carbon fibre composite shells designed for impact performance and durability. It introduces multi-colour exposed carbon fibre textures and finishes.

The IGN-10 and IGN-14 are priced at INR 14,999, while the IGN-16 is priced at INR 19,999. The helmet comes with a three-year warranty and accessories such as smoke visors and fitting head foam.

It uses an Expanded Polypropylene (EPP) liner with Kevlar reinforcement, which provides energy absorption and multi-impact capability. The series holds both ISI and DOT certifications. Features include anti-fog and anti-scratch visors, ventilation channels, antimicrobial interiors and an aerodynamic profile. The production process utilises balloon moulding.

Kashish Kapur, Director, Steelbird Hi-Tech India, said, "The IGNYTE Carbon Fibre Series represents our vision of creating premium helmets that combine world-class safety, advanced materials, and exceptional craftsmanship. Every helmet has been designed and manufactured in-house with a strong focus on innovation, lightweight performance, and rider protection. With this launch, we are taking another significant step towards offering Indian motorcyclists globally competitive products that deliver the highest standards of safety and performance."

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has introduced a campaign for its Destini scooter, titled ‘Hero Ka Scooter, Scooter Ka Hero.’ Conceptualised by McCann India, the campaign focuses on the relationship between a father and child, portraying the scooter as a companion for family journeys.

The campaign film features a girl who imagines an evening ride with her father as an adventure involving a dragon. The narrative integrates product features into the story: the metal body provides protection, the mileage exhausts the creature in a race, the legroom stores food and the under-seat storage is used to toast corn.

Aashish Midha, Head of Marketing, Hero MotoCorp, said, “At Hero MotoCorp, we believe the most meaningful stories are those rooted in everyday life. ‘Hero Ka Scooter, Scooter Ka Hero’ celebrates parents – the everyday heroes of every Indian family –through the boundless imagination of a child. The Hero Destini has always stood for trust, comfort and practicality, and this campaign brings those values to life in a way that is both emotionally engaging and deeply relatable. It reinforces our commitment to building products that become an integral part of our customers’ lives and cherished family moments.”

Prasoon Joshi, Chairman, Omnicom Advertising India, said, “The more memorable ideas rarely begin with what a brand wants to say. They begin with something people already feel, but may not have found the words for. When a brand captures that truth, it stops feeling like advertising and starts feeling deeply familiar. Hero Destini expresses this in a simple but evocative manner. Every child sees their father as their first superhero, not because he has superpowers, but because he quietly shows up, overcomes obstacles and finds a way to keep the family moving. In the film, the scooter becomes part of that quiet magic. It isn’t just a ride. It helps turn an ordinary journey into an adventure, complete with a dragon, seen through a child’s eyes. That’s what makes the film linger. It reminds us that true creativity doesn’t need to exaggerate reality; it elevates the genuine emotions already present. And this is where the brands then find a place in people’s hearts.”

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