Chennai-headquartered two-wheeler major TVS Motor Company has further strengthened its partnership with Petronas Lubricants International (PLI) to drive further promotion and support the Indian motorsport landscape.

As per the understanding, PLI will continue to be the title sponsor of TVS Racing – the country’s first factory racing team – for the next three years. PLI will support the team’s participation in the Indian National Supercross Championship (INSC), Indian National Rally Championship (INRC) and Indian National Motorcycle Racing Championship (INMRC).

Petronas was the title sponsor of TVS Racing across the 2022-2023 season and continues as the official supplier of aftermarket oils to TVS Motor Co’s extensive dealership network. The company supplies Petronas TVS TRU4 product range in premium semi and full synthetic lubricants designed for high-performance TVS motorcycles.

Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “TVS Racing is a pioneer of motorsports in India and has consistently secured more than 80 percent win rate across multiple formats of racing. This racing pedigree directly influences our Apache series, bringing race-derived performance and technology to our customers. With over four decades, TVS Racing has played a pivotal role in democratising motorsports in India and nurturing world-class talent with its programs like the TVS One Make Championship. Strengthening our partnership with PLI underscores our shared commitment to pushing the boundaries of performance and innovation. Their cutting-edge technology and experience in premier racing events perfectly compliments our vision for the sport. PLI’s expertise in fluid technology, combined with our racing heritage, will continue to shape the future of two-wheeler racing in India.”

Binu Chandy, Chief Executive Officer, Petronas Lubricants India, said, “Our collaboration with TVS Racing has been instrumental in demonstrating the synergy between high-performance lubricants and motorsport excellence. This partnership not only strengthens our presence in India’s dynamic two-wheeler market but also aligns with our broader energy ambitions in the country. Our motorsports legacy, combined with TVS Racing’s dominance in Indian motorsports for over 40 years, positions us to drive the sport forward. We are excited to support TVS Racing as we continue this journey together.”

Comments (0)

ADD COMMENT

Link Copied!

Bengaluru-based electric vehicle manufacturer Simple Energy has announced a limited-period complimentary two-year extended warranty on its e-scooters.

The limited-time offer, valid till 31st March 2026, valued at INR 6,500, aims to provide additional value and peace of mind to customers during their purchase. Furthermore, customers who wish to opt for the five-year Simple One warranty plan can do so by paying only the differential amount.

At present, Simple Energy’s electric two-wheeler offering includes Simple One Gen 2, which comes with a 4.5 kWh variant and a 5 kWh variant with a claimed IDC range of 236 km and 265 km, respectively.

On the other hand, the Simple OneS comes with 190km of claimed IDC range, offering a more accessible yet capable option for riders seeking efficient and reliable electric mobility. 

The company’s flagship Simple Ultra comes with an IDC claim range of 400 km, a top speed of 115 kmph and can accelerate from zero to 40 kmph in 2.77 seconds, which makes it India’s second-fastest electric scooter, next only to the Simple One (5 kWh variant).

In terms of pricing, Simple One Gen 2 (4.5kWh variant) is available from INR 169,999 (ex-showroom, Bengaluru) and the 5kWh variant from INR 177,999 (ex-showroom, Bengaluru). The Simple OneS Gen 2 is priced at INR 149,999 (ex-showroom, Bengaluru).

Comments (0)

ADD COMMENT

Link Copied!

Suzuki Motorcycle India (SMIPL) held its V-Strom SX Experience Day at the Madras Off-Roading Academy in Pudupakkam, Chennai, on 23 March 2026. the event provided approximately 120 motorcyclists with the opportunity to test the V-Strom SX on a track designed to simulate urban enduro conditions and unpaved roads.

The one-day programme is part of a national initiative to demonstrate the crossover capabilities of the 250cc motorcycle. Participants navigated several technical sections to assess the vehicle's handling, stability and suspension performance:

• Traction and Surface Control: Dedicated gravel pro zones and sand pits.
• Balance and Low-Speed Handling: Technical segments including a tyre pit and drum pit.
• Suspension Response: Testing via rumble strips and uneven terrain.

Beyond the track sessions, the event included interactions with technical experts and existing owners to discuss touring performance and engine reliability.

The Chennai event follows the V-Strom Expedition in Ladakh. SMIPL confirmed that the next leg of the Himalayan expedition will take place in the coming months. The company intends to continue the Experience Day format in other Indian cities to engage with the adventure riding community.

Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India, said, “The V-Strom Experience Day allows us to create a more meaningful connection with our customers. Many riders want to understand how the V-Strom SX performs beyond city roads, and this platform gives them firsthand exposure to its crossover DNA. We are delighted with the enthusiastic response in Chennai and look forward to engaging with more customers across India.”

Comments (0)

ADD COMMENT

Link Copied!

TVS Motor Company (TVSM) hosted the TVS X Collectors’ Soiree in Bengaluru on 22 March 2026. The event positioned the TVS X electric mobility platform as a medium for design and culture, moving away from traditional automotive showcases focused on performance specifications.

The evening featured the unveiling of three unique, custom-designed TVS X units created in collaboration with fashion designer Manoviraj Khosla. These e-scooters serve as the first instalment of a series intended to use the TVS X as a canvas for Indian heritage.

The designs draw from the artistic and architectural history of Karnataka:

• Hampi: Inspired by the architecture of the former Vijayanagara Empire capital.
• Channapatna: Incorporating elements of the region’s traditional woodcraft.
• Mysuru: Reflecting the heritage and aesthetics associated with the city's history.

The initiative included a partnership with A Hundred Hands, a non-profit organisation supporting artisan communities in Karnataka. Proceeds from a collectors' auction held during the event were directed to the organisation to support sustainable livelihoods for local craftspeople. Mala Dhawan, Founder of A Hundred Hands, highlighted the importance of creating visibility and fair value for traditional craftsmanship within modern design.

Gaurav Gupta, President – India Two Wheeler Business, TVS Motor Company, said, “Progress without culture is incomplete. With TVS X, we’re bringing Indian art and architectural heritage into a contemporary form, and the first chapter in Karnataka, marks the start of a larger journey across India. We’re using TVS X as a canvas to reinterpret India’s art & cultural heritage, where ownership becomes participation in sustaining it and draws inspiration from it.”

Manoviraj Khosla, Collaborating Designer, added, “Design here was integral from the start, transforming the TVS X into a moving canvas that brings together material, form, and narrative.”

Mala Dhawan, Founder of A Hundred Hands, noted, “This initiative goes beyond ownership, supporting artisans by creating meaningful value and connecting craftsmanship with the right audience.”

Comments (0)

ADD COMMENT

Link Copied!

TVS Motor Company (TVSM) has announced a new media campaign for its flagship electric scooter, the TVS iQube. The initiative marks the brand's largest television-led rollout to date, featuring high-impact placements across major platforms, including the Indian Premier League (IPL) and cinema.

The campaign highlights the adoption of the TVS iQube by more than 850,000 families in India. Currently, the electric scooter range is available across 3,300 dealerships in over 1,000 cities.

The promotional content focuses on the vehicle's application in daily routines, such as commutes and school runs. It integrates specific technical and design features into these scenarios, including – safety and control, utility and connectivity.

TVS Motor Co is positioning the iQube's value proposition on three principles: Choice regarding range and features, Peace of Mind concerning safety and the purchase experience and Simplicity of operation. The campaign is intended to accelerate the national adoption of electric vehicles (EVs) by positioning the scooter as a versatile family transport solution.

Saurabh Kapoor, VP – Marketing, EV Business, TVS Motor Company, said, “We have always believed that meaningful innovation is rooted in the customer needs. TVS iQube’s journey has been built on the trust of lakhs of customers who have made it an integral part of their everyday lives. This campaign is a natural progression of that journey, strengthening our positioning as India’s favourite family EV. As we take this story to a national stage through television, including marquee platforms like the IPL, we are confident it will resonate deeply with audiences and further accelerate EV adoption across the country.”

Comments (0)

ADD COMMENT

Link Copied!