TVS Motor Company marked its debut at EICMA 2025 in Milan by unveiling six new products spanning electric and internal combustion platforms. The show acts as a key step in TVS’s roadmap to expand its global presence, particularly emphasising its strategic ambitions in the European market. In addition to pragmatic new models, TVS showcased advanced rider technologies that support its vision of a connected, safer and electrified future.

The automaker’s Milan appearance underlines its transition from a predominantly South Asian brand to a serious contender in mature global markets. The six unveiled products signal a mix of market-responsive vehicle segments and advanced technology.

“EICMA 2025 is a moment for us to engage with European consumers and ecosystem partners on their terms,” said Sudarshan Venu, Executive Director and Global CEO, TVS Motor Company. “Our products reflect a balance of innovation, practicality and readiness for Europe’s diverse demands.”

The company’s showcase was further complemented by renewed attention to Norton Motorcycles, whose new range aims to reposition the brand within premium motorcycle circles.

TVS revealed a product slate tailored for evolving rider needs and regulatory frameworks in Europe:

• Tangent RR Concept: A glimpse at TVS’s engineering and aerodynamic push in supersport motorcycles. While still a concept, the Tangent RR holds design cues and technology inspired from TVS Racing — potentially influencing future high-performance models.
• eFX Three-O: An electric motorcycle concept oriented to urban environments, focusing on minimalism and digital rider interface. It supports TVS’s Chinese and European electric mobility goals.
• M1-S Maxi-Scooter: Designed for the premium commuter segment, this electric maxi-scooter delivers a claimed range of 150 km powered by a 4.3 kWh battery. Target customers include urban professionals and electric mobility enthusiasts in Europe.
• Apache RTX 300: A 299 cc adventure tourer with suspended geometry and chassis tuned for a variety of road conditions; slated for Europe release by 2026, catering to demand in the adventure motorcycle segment.
• X Electric Scooter: A next-gen electric scooter equipped with smartphone integration and connectivity features expected by urban European riders.
• RTR HyprStunt Concept: Combining niche stunt-bike capabilities with everyday usability, this urban sport concept proposes versatility along with dynamic handling.

Apart from showing vehicles, TVS debuted an augmented reality heads-up display helmet, made in cooperation with Swiss company Aegis Rider. The helmet projects navigation prompts, hazard alerts and communications within the rider’s line of sight, illustrating TVS’s push towards connected and safer riding environments.

Norton Motorcycles Revival

Norton Motorcycles took a prominent position alongside TVS exhibits. The relaunched brand, supported by a GBP 200 million investment from TVS, seeks to merge heritage craftsmanship with contemporary performance and design. The Norton range at Milan aims at re-entering Europe’s premium motorcycle segment with models that combine racing DNA with high standards of finish and detail.

TVS stressed its ‘One Global Vision,’ with research centres in India, Indonesia, Italy and the UK, enabling product innovation that reflects local regulations and preferences.

L-R: Sharad Mohan Mishra, President, Group Strategy, TVS Motor Co; Sudarshan Venu, Chairman, TVS Motor Co; Richard Arnold, Executive Director, Norton Motorcycles and Nevijo Mance, Executive Director, Norton Motorcycles.

“As we move forward, Europe represents a critical growth engine. This market demands quality, emissions compliance and connectivity – areas where we are fully focused,” noted Venu.

TVS’s participation at EICMA also indicates an understanding of the importance of diversifying beyond India’s large but complex market, growing the brand in mature ecosystems where EV adoption, rider experience and style are key.

The mix of products at EICMA reflects TVS’s grounded approach – not chasing trends for trend’s sake but delivering practical solutions. The electric maxi-scooter, urban electric bike and midsize adventure tourer all fill defined buyer needs with credible technology.

Innovation in rider safety and connectivity echoes Europeans’ growing appetite for tech-enhanced riding that blends urban commuting with weekend recreation.

Norton’s revival balances Indian manufacturing scale with premium brand aspirations—an attempt to provide depth within TVS’s expanding portfolio.

TVS Motor’s EICMA 2025 debut communicates a clear message: the company is ready to intensify its presence in Europe through relevant, diversified and technologically credible products.

The six new models and the advanced rider tech like AR helmets underscore TVS’s accelerating shift from homegrown OEM to global mobility provider.

Equipped with strong R&D backing and a renewed premium outlook via Norton, TVS plans to meet Europe’s stringent market standards while continuing innovation for India and emerging markets.

This Indian global player is carefully threading engineering prowess with ecosystem understanding—the hallmark of brands likely to build sustained success in Europe's competitive two-wheeler market.

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Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company, a part of TVS Group, has appointed Ravindran Shanmugam as an independent director for a 5-year term, effective 13 May 2026, pending shareholder approval.

Shanmugam is a technology entrepreneur and business leader with experience in digital transformation and AI platforms. He currently serves as the Co-Founder and Executive Chairman of Mablle, an AI-based interior design platform in Singapore. He has previously worked as a management consultant at McKinsey & Company and is an alumnus of the University of Oxford.

Sudarshan Venu, Chairman, TVS Motor Company, said, “Ravindran Shanmugam brings deep expertise in digital & consumer-focused businesses, and AI-led transformation, along with strong experience in strategy, entrepreneurship and scaling businesses across global markets. His perspectives will add valuable depth to the TVS Motor board as we continue to strengthen our future-ready growth ambitions. We are delighted to welcome him and look forward to benefiting from his insights and guidance.”

Ravindran Shanmugam, said, “I am honoured to join the board of TVS Motor Company, an institution with a strong legacy of engineering excellence, customer trust and global ambition. Mobility is being reshaped by technology, digital ecosystems, AI and evolving consumer expectations, and TVS Motor is well positioned to play a meaningful role in this transformation. I look forward to contributing to the board’s deliberations and supporting the company’s long-term growth journey with perspectives from technology-led transformation, platform businesses and consumer-focused innovation.”

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Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has reported revenue of INR 472.70 billion for FY2025-26, up 30 percent YoY, as compared to INR 362.51 billion last year.

The company reported its operating EBITDA for the year stood at 12.9 percent, while operating profit before tax reached INR 49.75 billion, up 40 percent YoY.

For FY2026, combined sales of two and three-wheelers increased by 24 percent to 5.88 million units. Within this total, motorcycle sales rose by 24 percent to 2.71 million units, while scooter sales grew by 27 percent to 2.41 million units.

Three-wheeler sales reached 219,000 units, an increase of 63 percent, while electric vehicle sales grew by 33 percent to 371,000 units, bringing the total customer base for this segment to more than 900,000.

For Q4 FY2026, the company recorded revenue of INR 128.08 billion, the operating EBITDA margin for the quarter was 13.1 percent. Normalised revenue for the quarter grew by 36 percent when excluding benefits from government incentive schemes recorded in the prior year.

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Honda Motorcycle & Scooter India (HMSI), one of the leading two-wheeler manufacturers, has officially launched the NX500 E-Clutch at a price of INR 743,900 (ex-showroom, Delhi).

The new variant introduces Honda's globally proven clutch automation technology to the mid-size adventure touring segment, priced approximately INR 111,000 higher than the standard manual version.

The E-Clutch system manages clutch engagement and disengagement during starting, gear shifting and stopping, effectively eliminating the need for the rider to pull the clutch lever. However, the system allows for manual override at any time and the motorcycle retains a traditional clutch lever for riders who prefer hands-on control.

The NX500 E-Clutch features a 471cc liquid-cooled, parallel-twin engine producing 47 bhp and 43 Nm of torque. It gets a 6-speed gearbox with the automated E-Clutch system; the mechanism adds only 3 kg to the bike's kerb weight (now 199 kg). The motorcycle gets steel diamond frame with Showa 41mm SFF-BP USD front forks and a preload-adjustable rear monoshock.

In terms of stopping, it gets dual 296mm front discs and a 240mm rear disc with dual-channel ABS as standard.  

The NX500 features a 5-inch full-colour TFT display with Honda RoadSync (navigation, calls, music), Honda Selectable Torque Control (HSTC) and all-LED lighting.

Tsutsu Otani,  President & CEO, Honda Motorcycle & Scooter India, said, “The Honda NX500 equipped with E Clutch technology enhances comfort and control across both urban and touring environments in India, by reducing rider fatigue, while retaining the engaging, hands-on riding experience that defines Honda motorcycles.”

The NX500 E-Clutch is available in two colour options – Mat Gunpowder Black Metallic and Pearl Horizon White.

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The new Ducati Panigale V4 Lamborghini has officially arrived in India, with the first unit delivered in Mumbai. This exclusive motorcycle, born from an ongoing collaboration between the two legendary Italian brands, is already sold out worldwide. All remaining units allocated for the Indian market have been booked, cementing the model’s status as an instant collector’s item.

This launch marks the third chapter in the partnership between Ducati and Lamborghini, both emblematic of Italy’s Motor Valley region. Their shared values of advanced technology, sporting pedigree and exclusivity have previously produced models like the Streetfighter V4 Lamborghini and the Diavel 1260 Lamborghini. The new Panigale V4 Lamborghini continues that tradition, combining engineering excellence with high artistry.

The latest collaboration centres on each brand’s most advanced platform: the Panigale V4 S superbike and the Lamborghini Revuelto hybrid super sports car. The Revuelto serves as the direct design and technical inspiration, featuring a powertrain that generates 1015 horsepower from a new V12 engine and three electric motors. Extensive use of carbon fibre gives the Revuelto a weight-to-power ratio of 1.75 kg per horsepower, enabling acceleration from zero to one hundred kilometres per hour in just 2.5 seconds and a top speed exceeding 350 kilometres per hour.

For the Panigale V4 Lamborghini, Ducati’s design team collaborated closely with Lamborghini’s stylists to create a unique livery based on visible-carbon-fibre black, accented with Verde Scandal, Grigio Telesto, and Grigio Acheso. The forged aluminium wheels mirror those of the Revuelto, while the tail section and wings have been reshaped to echo the supercar’s lines. Only 630 numbered examples are being produced worldwide, with the Indian models featuring this exclusive Lamborghini-inspired finish.

The motorcycle is built on the advanced V4 S platform, incorporating the Ducati Vehicle Observer and Race eCBS electronics. Extensive carbon fibre components, including the heat shield, mudguards and bodywork, use the same weave found in Lamborghini cars, with a distinctive herringbone pattern along the symmetry line. An approved Akrapovič titanium silencer with carbon end caps helps raise maximum power to 218.5 horsepower while reducing weight to 185 kg, nearly two kg less than the standard Panigale V4 S.

Additional equipment includes a dry clutch, billet aluminium adjustable footrests and levers and a track kit with a racing tank cap and open carbon fibre clutch cover. Each bike features a dedicated dashboard animation, a laser-etched ignition key badge, a certificate of authenticity and a custom wooden crate with a matching rear stand. Priced at INR 10 million ex-showroom India, the limited edition is already fully allocated following the first Mumbai delivery.

Bipul Chandra, Managing Director, Ducati India, said, “With the Panigale V4 Lamborghini, Ducati continues to celebrate the perfect blend of performance, design and exclusivity that defines both Ducati and Lamborghini. This collaboration brings together two iconic Italian brands that share a passion for engineering excellence and craftsmanship. The Panigale V4 Lamborghini is not just a motorcycle but a collector’s masterpiece that embodies innovation, sportiness and the unmistakable spirit of Italian automotive artistry. We are excited to bring this extraordinary machine closer to enthusiasts and collectors in India.”

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