TVS Motor Company marked its debut at EICMA 2025 in Milan by unveiling six new products spanning electric and internal combustion platforms. The show acts as a key step in TVS’s roadmap to expand its global presence, particularly emphasising its strategic ambitions in the European market. In addition to pragmatic new models, TVS showcased advanced rider technologies that support its vision of a connected, safer and electrified future.

The automaker’s Milan appearance underlines its transition from a predominantly South Asian brand to a serious contender in mature global markets. The six unveiled products signal a mix of market-responsive vehicle segments and advanced technology.

“EICMA 2025 is a moment for us to engage with European consumers and ecosystem partners on their terms,” said Sudarshan Venu, Executive Director and Global CEO, TVS Motor Company. “Our products reflect a balance of innovation, practicality and readiness for Europe’s diverse demands.”

The company’s showcase was further complemented by renewed attention to Norton Motorcycles, whose new range aims to reposition the brand within premium motorcycle circles.

TVS revealed a product slate tailored for evolving rider needs and regulatory frameworks in Europe:

• Tangent RR Concept: A glimpse at TVS’s engineering and aerodynamic push in supersport motorcycles. While still a concept, the Tangent RR holds design cues and technology inspired from TVS Racing — potentially influencing future high-performance models.
• eFX Three-O: An electric motorcycle concept oriented to urban environments, focusing on minimalism and digital rider interface. It supports TVS’s Chinese and European electric mobility goals.
• M1-S Maxi-Scooter: Designed for the premium commuter segment, this electric maxi-scooter delivers a claimed range of 150 km powered by a 4.3 kWh battery. Target customers include urban professionals and electric mobility enthusiasts in Europe.
• Apache RTX 300: A 299 cc adventure tourer with suspended geometry and chassis tuned for a variety of road conditions; slated for Europe release by 2026, catering to demand in the adventure motorcycle segment.
• X Electric Scooter: A next-gen electric scooter equipped with smartphone integration and connectivity features expected by urban European riders.
• RTR HyprStunt Concept: Combining niche stunt-bike capabilities with everyday usability, this urban sport concept proposes versatility along with dynamic handling.

Apart from showing vehicles, TVS debuted an augmented reality heads-up display helmet, made in cooperation with Swiss company Aegis Rider. The helmet projects navigation prompts, hazard alerts and communications within the rider’s line of sight, illustrating TVS’s push towards connected and safer riding environments.

Norton Motorcycles Revival

Norton Motorcycles took a prominent position alongside TVS exhibits. The relaunched brand, supported by a GBP 200 million investment from TVS, seeks to merge heritage craftsmanship with contemporary performance and design. The Norton range at Milan aims at re-entering Europe’s premium motorcycle segment with models that combine racing DNA with high standards of finish and detail.

TVS stressed its ‘One Global Vision,’ with research centres in India, Indonesia, Italy and the UK, enabling product innovation that reflects local regulations and preferences.

L-R: Sharad Mohan Mishra, President, Group Strategy, TVS Motor Co; Sudarshan Venu, Chairman, TVS Motor Co; Richard Arnold, Executive Director, Norton Motorcycles and Nevijo Mance, Executive Director, Norton Motorcycles.

“As we move forward, Europe represents a critical growth engine. This market demands quality, emissions compliance and connectivity – areas where we are fully focused,” noted Venu.

TVS’s participation at EICMA also indicates an understanding of the importance of diversifying beyond India’s large but complex market, growing the brand in mature ecosystems where EV adoption, rider experience and style are key.

The mix of products at EICMA reflects TVS’s grounded approach – not chasing trends for trend’s sake but delivering practical solutions. The electric maxi-scooter, urban electric bike and midsize adventure tourer all fill defined buyer needs with credible technology.

Innovation in rider safety and connectivity echoes Europeans’ growing appetite for tech-enhanced riding that blends urban commuting with weekend recreation.

Norton’s revival balances Indian manufacturing scale with premium brand aspirations—an attempt to provide depth within TVS’s expanding portfolio.

TVS Motor’s EICMA 2025 debut communicates a clear message: the company is ready to intensify its presence in Europe through relevant, diversified and technologically credible products.

The six new models and the advanced rider tech like AR helmets underscore TVS’s accelerating shift from homegrown OEM to global mobility provider.

Equipped with strong R&D backing and a renewed premium outlook via Norton, TVS plans to meet Europe’s stringent market standards while continuing innovation for India and emerging markets.

This Indian global player is carefully threading engineering prowess with ecosystem understanding—the hallmark of brands likely to build sustained success in Europe's competitive two-wheeler market.

Comments (0)

ADD COMMENT

Link Copied!

Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has launched an updated version of its TVS Radeon motorcycle, introducing styling revisions and updated lighting components ahead of the domestic festive season. The commuter motorcycle model currently maintains a customer base exceeding 1.1 million units in India.

The updated TVS Radeon features revised body panels across the fuel tank, side sections and rear cowl, alongside new graphic schemes. Lighting updates include a full LED headlamp unit with integrated signature lighting, LED turn signals and an LED tail lamp incorporating a multi-dimensional lens effect.

The motorcycle retains core functional components from the previous iteration, including its segment-length seat layout and a reverse LCD instrument cluster with real-time mileage indicator functions.

The model is available across authorised dealerships in three trim levels: the Base variant priced at INR 67,100, the Digi Cluster Drum variant at INT 70,100 and the top-spec Digi Cluster Disc variant priced at INT 73,100 (ex-showroom, Delhi).

Aniruddha Haldar, Senior Vice-President and Head of Commuter & EV Business, TVS Motor Company, said, "Over the last decade, TVS Radeon customers have grown with a progressive India. More than 1.1 million customers have made TVS Radeon part of their everyday journeys, and as their lifestyles, aspirations and expectations have evolved, their motorcycle also has evolved with them. At TVS Motor, we have always put the customer at the heart of meaningful product evolution. The new TVS Radeon is a reflection of that belief, bringing a more youthful, dynamic and aspirational character to a motorcycle in line with its consumers from the New India of today. Radeon continues to stand for superior build quality, reliability, and its distinctive new lighting signature, contemporary graphics and confident design, makes it such a preferred ride. The new TVS Radeon is designed for customers who want their everyday motorcycle to be as progressive and expressive as the life and country they are building. We salute the nation building spirit of the Progressive Radeon rider."

Comments (0)

ADD COMMENT

Link Copied!

Vietnamese automotive company VinFast has signed Letters of Intent (LoI) with its first group of over 50 e-motorcycle dealer partners in India, establishing a distribution footprint across 15 states and 34 cities. The agreement was finalised at VinFast’s manufacturing facility in Hai Phong, Vietnam, during a delegation visit by Indian retail partners.

As per the terms, VinFast and its retail partners will open showrooms in locations including Delhi NCR, Rajasthan, Punjab, Madhya Pradesh, Chhattisgarh, Uttar Pradesh, Maharashtra, Gujarat, Karnataka, Telangana, Tamil Nadu, Kerala, Andhra Pradesh, West Bengal and Odisha. The initial expansion target focuses on commercial centres with high two-wheeler adoption rates as part of the manufacturer's network setup.

Vo Thi Cam Tu, Managing Director of VinFast E-Scooters Overseas Market, said, "India is one of the most important markets in VinFast's global growth story, and this partnership reflects the scale of ambition we hold for the region. As we expand our presence across markets worldwide, India stands out for its scale, its growing demand for electric mobility, and the opportunity it offers to redefine mobility. This LoI signing demonstrates our long-term commitment to India, as well as our expectations and confidence in the vast scale and potential of the market."

Anurag Saxena, Chief Executive Officer of VinFast India E-Scooters, said, "Partnering with more than 50 dealer partners across 15 states and territories and 34 cities marks the beginning of our journey to bring VinFast e-motorcycles across India. Alongside, we are also building charging infrastructure and strengthening after-sales services to ensure that customers across these locations receive the support they need throughout their ownership journey."

The company entered the Indian market in 2025 with electric car manufacturing and distribution operations. The latest agreement represents VinFast's first dedicated retail network for electric two-wheelers in India, where two-wheeler registrations reached 21.41 million units in fiscal year 2025-2026, with electric models accounting for 6.54 per cent of total sales.

Comments (0)

ADD COMMENT

Link Copied!

Honda Motorcycle & Scooter India, one of the leading two-wheeler manufacturers in the country, has announced pricing and opened bookings for the Honda XR300 L and Honda XR300 Rally. The announcement follows the initial unveiling of both models in July 2026 as part of the company's product expansion plans.

The XR300 L is priced at INR 183,000 ex-showroom Bengaluru, while the XR300 Rally is priced at INR 208,000 ex-showroom Bengaluru. Effective from 5 October 2026, bookings for both models have opened across the manufacturer's BigWing dealership network and online platform for a reservation amount of INR 5,000.

Both motorcycles are powered by a 293.5cc air-cooled engine equipped with an oil cooler; both variants come with torque control systems, rear suspension setups, front and rear disc brakes, switchable dual-channel ABS and an assist slipper clutch.

The XR300 L is designed for mixed city and off-road use and is offered in Extreme Red and Shasta White colour options. The XR300 Rally features bodywork designed for wind protection during long-distance riding, along with a TFT instrument cluster with smartphone connectivity.

The Rally variant is available in Extreme Red and True Black options. Both models form part of the manufacturer's domestic production initiative for local and export markets.

Comments (0)

ADD COMMENT

Link Copied!

Triumph Motorcycles, one of the leading premium motorcycle manufacturers, has expanded its lineup in India with the launch of the Bonneville T40, T40 Black and T4 models, with pricing starting at INR 279,999 ex-showroom, Delhi, while the latter is priced at INR 254,999 ex-showroom, Delhi.

The new models feature traditional styling elements, including a teardrop fuel tank, round headlight, twin rear shock absorbers and spoked wheels with aluminium rims. The motorcycles are available in two-tone schemes with hand-painted coach lining and peashooter silencers. The bikes offer an accessible ergonomic setup, featuring a low seat height that can be reduced to 770 millimetres with an accessory seat.

All three variants are powered by a 350cc iteration of Triumph's TR Series engine. The engine produces 29 PS of power at 7,000 rpm and 31 Nm of torque at 5,500 rpm, tuned to deliver low-end torque and a distinct exhaust note.

The T40 and T40 Black feature a four-inch circular TFT instrument display with smartphone connectivity, including map navigation, phone and music controls. The models also come equipped with five ride modes, cruise control, cornering ABS and cornering traction control. The Bonneville T4 includes a colour LCD with turn-by-turn navigation, selectable ride modes, and dual-channel ABS.

Steve Sargent, Chief Product Officer, Triumph Motorcycles, said, “The Bonneville is one of the most significant motorcycles in Triumph's history, so introducing a new model carrying that name comes with a responsibility to get it right. From the outset, our ambition was not simply to create a smaller Bonneville, but to create a motorcycle that delivers the style, character and ownership experience riders expect from a genuine Bonneville. Bringing that experience to more riders is strategically important for Triumph, particularly as lower-capacity motorcycle categories continue to grow around the world."

"Working closely with Bajaj, we challenged ourselves to retain the details and qualities that make a Bonneville special, from the proportions and finish to traditional touches such as hand-painted coach lining, while also introducing a level of technology and rider-focused innovation not previously seen in this category. The result is a motorcycle that stays true to the values that have defined the Bonneville for generations while opening the experience to even more riders.” Sargent added.

The company has begun online bookings for the motorcycles starting 7 October 2026. Deliveries for the Bonneville T40 and T40 Black are scheduled to begin in the second week of November 2026, while deliveries for the Bonneville T4 will commence in the second week of January 2027.

Comments (0)

ADD COMMENT

Link Copied!