TVS Motor Company marked its debut at EICMA 2025 in Milan by unveiling six new products spanning electric and internal combustion platforms. The show acts as a key step in TVS’s roadmap to expand its global presence, particularly emphasising its strategic ambitions in the European market. In addition to pragmatic new models, TVS showcased advanced rider technologies that support its vision of a connected, safer and electrified future.

The automaker’s Milan appearance underlines its transition from a predominantly South Asian brand to a serious contender in mature global markets. The six unveiled products signal a mix of market-responsive vehicle segments and advanced technology.

“EICMA 2025 is a moment for us to engage with European consumers and ecosystem partners on their terms,” said Sudarshan Venu, Executive Director and Global CEO, TVS Motor Company. “Our products reflect a balance of innovation, practicality and readiness for Europe’s diverse demands.”

The company’s showcase was further complemented by renewed attention to Norton Motorcycles, whose new range aims to reposition the brand within premium motorcycle circles.

TVS revealed a product slate tailored for evolving rider needs and regulatory frameworks in Europe:

• Tangent RR Concept: A glimpse at TVS’s engineering and aerodynamic push in supersport motorcycles. While still a concept, the Tangent RR holds design cues and technology inspired from TVS Racing — potentially influencing future high-performance models.
• eFX Three-O: An electric motorcycle concept oriented to urban environments, focusing on minimalism and digital rider interface. It supports TVS’s Chinese and European electric mobility goals.
• M1-S Maxi-Scooter: Designed for the premium commuter segment, this electric maxi-scooter delivers a claimed range of 150 km powered by a 4.3 kWh battery. Target customers include urban professionals and electric mobility enthusiasts in Europe.
• Apache RTX 300: A 299 cc adventure tourer with suspended geometry and chassis tuned for a variety of road conditions; slated for Europe release by 2026, catering to demand in the adventure motorcycle segment.
• X Electric Scooter: A next-gen electric scooter equipped with smartphone integration and connectivity features expected by urban European riders.
• RTR HyprStunt Concept: Combining niche stunt-bike capabilities with everyday usability, this urban sport concept proposes versatility along with dynamic handling.

Apart from showing vehicles, TVS debuted an augmented reality heads-up display helmet, made in cooperation with Swiss company Aegis Rider. The helmet projects navigation prompts, hazard alerts and communications within the rider’s line of sight, illustrating TVS’s push towards connected and safer riding environments.

Norton Motorcycles Revival

Norton Motorcycles took a prominent position alongside TVS exhibits. The relaunched brand, supported by a GBP 200 million investment from TVS, seeks to merge heritage craftsmanship with contemporary performance and design. The Norton range at Milan aims at re-entering Europe’s premium motorcycle segment with models that combine racing DNA with high standards of finish and detail.

TVS stressed its ‘One Global Vision,’ with research centres in India, Indonesia, Italy and the UK, enabling product innovation that reflects local regulations and preferences.

L-R: Sharad Mohan Mishra, President, Group Strategy, TVS Motor Co; Sudarshan Venu, Chairman, TVS Motor Co; Richard Arnold, Executive Director, Norton Motorcycles and Nevijo Mance, Executive Director, Norton Motorcycles.

“As we move forward, Europe represents a critical growth engine. This market demands quality, emissions compliance and connectivity – areas where we are fully focused,” noted Venu.

TVS’s participation at EICMA also indicates an understanding of the importance of diversifying beyond India’s large but complex market, growing the brand in mature ecosystems where EV adoption, rider experience and style are key.

The mix of products at EICMA reflects TVS’s grounded approach – not chasing trends for trend’s sake but delivering practical solutions. The electric maxi-scooter, urban electric bike and midsize adventure tourer all fill defined buyer needs with credible technology.

Innovation in rider safety and connectivity echoes Europeans’ growing appetite for tech-enhanced riding that blends urban commuting with weekend recreation.

Norton’s revival balances Indian manufacturing scale with premium brand aspirations—an attempt to provide depth within TVS’s expanding portfolio.

TVS Motor’s EICMA 2025 debut communicates a clear message: the company is ready to intensify its presence in Europe through relevant, diversified and technologically credible products.

The six new models and the advanced rider tech like AR helmets underscore TVS’s accelerating shift from homegrown OEM to global mobility provider.

Equipped with strong R&D backing and a renewed premium outlook via Norton, TVS plans to meet Europe’s stringent market standards while continuing innovation for India and emerging markets.

This Indian global player is carefully threading engineering prowess with ecosystem understanding—the hallmark of brands likely to build sustained success in Europe's competitive two-wheeler market.

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Bengaluru-based electric vehicle maker Ola Electric has expanded its Hyperservice initiative by launching dedicated centres that offer a same-day service guarantee for eligible customers at no extra cost. The company will upgrade its existing service infrastructure into Hyperservice Centres, beginning with a facility in Indiranagar, Bengaluru.

The expansion is intended to reduce service lead times and increase transparency through a digital workflow.

The Hyperservice Centres include several facilities for customers and technical upgrades for vehicle maintenance. The waiting area includes a lounge and Wi-Fi connectivity for customers. Real-time visibility of the servicing stages is provided via the Ola Electric app. Going forward, the company plans to upgrade selected centres across India in the coming weeks.

Ola Electric has also transitioned Hyperservice into an open platform. This move makes the company’s spare parts, diagnostic tools, and training modules available to independent garages, mechanics, and fleet operators.

Under this model, parts can be purchased directly through the Ola Electric app or website. This is intended to allow garages and customers to access components without the use of intermediaries.

“As part of the ongoing service upgrade we are reimagining many of the fundamental aspects of the service experience. We see it as a core part of Ola ownership, and it needs the same level of innovation as the product itself. With Hyperservice Centres, we are setting a new benchmark – same-day service guarantee. At no extra cost for any customer. This is about using technology, process redesign and scale to remove friction and give every Ola customer a faster, simpler and more transparent service experience,” said the company in a statement.

The company has rolled out an in-app service appointment feature nationwide. The tool allows users to select service slots, track the status of their vehicle, and manage maintenance requirements within the unified platform to replace traditional booking methods.

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India Yamaha Motor, one of the leading two-wheeler manufacturers in the country, has announced the appointment of Hajime Aota as the Chairman of Yamaha Motor India Group, effective from 1 January 2026. He is set to succeed Itaru Otani, who held the position since November 2024.

The appointment comes as Yamaha continues its focus on the premium segment and digital integration within the Indian two-wheeler market.

Aota joins the Indian operations with experience in corporate strategy, planning and venture business development. He has held leadership roles in Japan, the United States and the United Kingdom.

Prior to this role, Aota served as Executive Officer at Yamaha Motor Co, and Chief General Manager of the Corporate Strategy Centre at the global headquarters in Japan. In these positions, he managed corporate strategy, sustainability and digital transformation.

He has also worked as Chairperson of Yamaha Motor Ventures & Laboratory Silicon Valley (YMVSV) overseeing investments in robotics, transportation, fintech and health technologies. He has also contributed towards Yamaha Motor Group’s long-term growth strategy.

Aota is a graduate of Keio University and holds a qualification from the Program for Leadership Development at Harvard Business School.

Hajime Aota, said, “I am very excited to begin my journey in India, one of the world’s most dynamic and diverse two-wheeler markets. The rapidly evolving aspirations of Indian consumers, especially the youth, align strongly with Yamaha’s focus on premium products, innovation, and a customer-centric approach. Leading Yamaha in India is a significant responsibility, and my focus is on strengthening the brand by delivering products that seamlessly combine Yamaha’s global engineering excellence with the evolving needs of Indian riders. I look forward to working closely with our teams and partners to drive sustainable growth and reinforce Yamaha’s presence in this important market.”

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The 12th edition of India Bike Week (IBW) concluded on 22 December 2025, marking the festival's first shift from Goa to the hill station of Panchgani in Maharashtra. Supported by the Maharashtra Tourism Development Corporation (MTDC), the event attracted approximately 16,000 attendees including motorcyclists, clubs and families.

The festival featured motorcycle launches, racing competitions, stunt shows, and sessions with global overlanding figures. Local infrastructure was developed in coordination with authorities in the Satara district to accommodate the influx of visitors.

Product Launches and Industry Reveals

Several manufacturers utilised the event to introduce new products to the Indian market:

• Triumph: Launched the updated Trident 660 middleweight motorcycle.
• Aprilia: Introduced new colour schemes for the RS 457, presented by MotoGP pilot Lorenzo Savadori.
• KTM: Announced the KTM Adventure Rally Cup, a competitive programme for adventure riders.
• SMK Helmets: Released the Cygnus helmet, featuring an LED sensor system that pulses during deceleration.
• Reise Moto: Launched four specialised tyre ranges: tourRad (touring), torqR 03 SX (supercross), trackR (flat track), and twistR (EV).
• Gulf: Introduced the Syntrac range of fully synthetic engine oils.
• VIDA: Showcased the DIRT.E K3, a motorcycle designed for children.

Competition Results

The festival hosted several FMSCI-backed races and custom-build contests:

Martin da Costa, Festival Director, India Bike Week, said, “This edition will truly go down in IBW history as a season that rose above numerous challenges. We are deeply grateful to the local authorities and Kamran Dubash from the Dubash Airfield for warmly welcoming us and supporting the hosting of IBW 2025 in the beautiful town of Panchgani. It is incredibly heartening to see bikers and enthusiasts from across the country come together to celebrate the undying spirit of the biking community—one that never gives up. This experience only strengthens our resolve to continue delivering newer, richer, and more exciting experiences at India Bike Week every year.”

The event included technical workshops and stunt displays. Pol Tarres performed a Hard Enduro show, while Skoda conducted over 750 off-road trials in the Kodiaq. Mentorship sessions were led by overlanding figures such as Elspeth Beard and Simon & Lisa Thomas, focusing on long-distance travel and technical riding skills.

The festival concluded with musical performances by King and Karan Kanchan, alongside a camp-style gathering in the Western Ghats.

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Italian superbike manufacturer Ducati India unveiled the Desmo450 MX motocross machine at the Indian Supercross Racing League (ISRL). The debut took place on Sunday, 21 December, during the league's final race in Calicut, marking the first time the model has been shown in the country.

The ISRL is a franchise-based supercross league, and the unveiling serves as a step in the brand's strategy to increase its presence in the Indian motorcycle market.

The Desmo450 MX incorporates technology developed through the company's racing programme. Key technical features include: a 449.6 cc single-cylinder unit, desmodromic distribution valve system, chassis constructed with an aluminium frame and comes equipped with an electronic traction control system designed to define rear wheel slippage.

The introduction of the motocross model follows the growth of the off-road segment in India. The company plans to launch the motorcycle for sale in the Indian market next year.

Bipul Chandra, Managing Director, Ducati India, said, “The reception for the Desmo450 MX in Calicut was phenomenal. The passion and excitement from the fans were palpable, and it was the perfect welcome for our new off-road chapter. Unveiling the Desmo450 MX at the ISRL finale was the ideal decision, it confirms our belief in the immense potential of the Indian market, and we look forward to launching it next year.”

The Desmo450 MX is intended for use by both amateur and professional riders, with its design and electronics suite developed to manage performance in racing conditions.

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