TVS Motor Company (TVSM), a global manufacturer of two- and three-wheelers, has announced the date and venue for the fourth edition of its TVS MotoSoul festival. The two-day festival will be held at Vagator, Goa, on 6 and 7 December 2024 with a focus on eco-friendly branding and sustainable practices.

Riding on this year’s theme of ‘Feel the Adrenaline, Feel the Inspiration, Feel the Groove’, TVS MotoSoul 4.0 is expected to draw visitors not only from India but also from other countries where the company has a presence. The two-day event promises attractive sessions like culinary experiences, wellness and personal care sessions, bike trips and tricks sessions and community and bonding sessions, as well as live music performances by top artists. The festival will provide attendees with a chance to participate in motorsports including dirt track racing, stunt shows and flat track challenges. Additionally, the attendees will be able to interact with race champions, riding experts and motorcycling legends.

Vimal Sumbly, Head of Business – Premium, TVS Motor Company, said, “TVS MotoSoul is a mark of the motorcycling spirit. It celebrates the bond between man and machine. Each edition has not only grown in scale but has also deepened this connection among enthusiasts. Our commitment goes beyond just motorcycles; we are devoted to nurturing a thriving ecosystem of riders. As we gear up for TVS MotoSoul 4.0, we are excited to redefine the journey with extraordinary experiences, all wrapped in a vibrant and colourful theme that captures the free-spirited essence of our community. We are confident that our mission to democratise these experiences will lead to one of the most exhilarating celebrations of riders and their journeys at TVS MotoSoul 4.0.”

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Jawa Yezdi Motorcycles, one of the leading mid-sized motorcycle manufacturers, has completed the Shaurya Vijay Yatra in partnership with the Indian Army, culminating at the Kargil War Memorial in Dras on Kargil Vijay Diwas. The expedition covered 1,900 kilometres from the National War Memorial in New Delhi.

Participants travelled through Himachal Pradesh and Ladakh on Jawa and Yezdi motorcycles, carrying soil from the National War Memorial to the Kargil War Memorial. The event was flagged off by Defence Minister Rajnath Singh.

Anupam Thareja, Co-Founder, Classic Legends, said, "The Shaurya Vijay Yatra is our way of ensuring that the stories of India's bravehearts continue to inspire future generations. From the National War Memorial to Dras, every kilometre of this journey was dedicated to honouring those who gave everything for the nation. We are proud to undertake this tribute alongside the Indian Army and the wider riding community. By bringing together serving and retired defence personnel, Veer Naris and civilian riders, we hope to ensure that the values of courage, service and national pride continue to resonate across generations."

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Honda Motorcycle & Scooter India, one of the leading two-wheeler manufacturers in the country, unveiled a portfolio of 10 motorcycles and scooters in New Delhi, comprising 7 models and 3 refreshed variants.

The lineup spans internal combustion engine, electric and flex-fuel mobility, featuring models such as the ADV 160, CB 500, Rebel 300, Rebel 500, XR 300L, XR 300 Rally and QC3 EV. Production utilises local sourcing and manufacturing capabilities to support market expansion.

Tsutsumu Otani, President & CEO, Honda Motorcycle & Scooter India, said, "India remains one of Honda's most strategic global markets. This 10-product portfolio offers a wide range of mobility solutions. It reinforces Honda's multi-pathway approach, with advanced ICE vehicles, electric mobility solutions, and flex-fuel technologies designed to address diverse customer needs and varying infrastructure readiness. At the same time, we are accelerating our Make-in-India for the World commitment by strengthening local engineering and manufacturing capabilities. This not only allows us to bring Honda's global technologies closer to Indian customers, but also reinforces India's role as an important manufacturing and export hub within Honda's global operations, while maintaining the quality, reliability, and safety that define Honda.”

Mutsuo Usui, Director - Sales & Marketing, added, "Indian customers today are looking for products that complement their lifestyles as much as their mobility needs. Through this expanded portfolio, we are bringing a broader range of Honda’s globally acclaimed models to India and offering customers greater choice across multiple riding categories. Whether for daily commuting, weekend exploration, adventure touring, or leisure riding, this product range enables customers to choose a Honda that best matches their aspirations.”

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Bajaj Auto Ltd. has launched 'My Pulsar Story,' a worldwide digital campaign celebrating the 25th anniversary of its flagship motorcycle. The initiative invites the global rider community to submit personal accounts of their experiences with the machine. For millions, the Pulsar has served as a first motorcycle, a companion on cross-country trips or a catalyst for lasting friendships.

The campaign spans continents, reaching riders from Indian cities like Mumbai and Bengaluru to Latin American hubs including Mexico City, Bogota, Rio de Janeiro and Buenos Aires. Since its 2001 debut, the Pulsar has transformed sports motorcycling by making performance accessible. With over 20 million units sold, the model has driven Bajaj Auto's expansion into more than 100 countries through a 125 cc to 350 cc portfolio.

Submissions run on Instagram from 21 July to 4 September 2026 in any creative format using #MyPulsarStory. Selected entries from riders, creators and heritage owners will feature on global channels. Weekly prizes will be awarded, with one grand prize winner per nation receiving a Pulsar NS400z.

Bajaj Auto emphasises that this celebration belongs to the riding community rather than the brand itself, inviting every owner to contribute their unique chapter to the Pulsar legacy.

Sumeet Narang, President – Marketing, Bajaj Auto Ltd., said, "Every Pulsar has a story, but more importantly, every rider has one. For 25 years, Pulsar has been more than just a motorcycle. It has inspired a generation to embrace performance motorcycling, enabled millions of first rides and brought together a passionate community that spans countries, cultures and generations. It is remarkable to see how riders around the world continue to share the same passion and sense of belonging, with every journey, friendship and milestone helping shape the Pulsar legacy. With 'My Pulsar Story', we are inviting everyone from first-time owners to lifelong enthusiasts to share those experiences, inspire others and tell the world what being Definitely Daring means to them."

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Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has reported revenue of INR 138.96 billion for Q1 FY2027, marking a 38 percent increase compared to INR 100.81 billion in the corresponding period of the previous year.

For Q1 FY2027, EBITDA reached INR 17.79 billion, up 41 percent from INR 12.60 billion, Profit After Tax grew by 51 percent to INR 11.74 billion, compared to INR 7.76 billion for the same period last year.

The company reported its overall two- and three-wheeler sales grew by 28 percent to 1.63 million units, up from 1.28 million units.

In the two-wheeler segment motorcycle sales increased by 19 percent to 740,000 units, while scooter sales grew by 36 percent to 680,000 units.

Electric two-wheeler sales grew by 86 percent to 129,940 units, bringing the total customer base past 1-million-unit milestone. Three-wheeler sales grew by 48 percent to 66,697 units.

The overall exports grew by 33 percent to 470,000 units.

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