Two-wheeler wholesales for September in the green, automakers gear up for festive demand  

Two-wheeler sales

The two-wheeler industry in India is gearing up for the festive season and in contrast to the four-wheeler segment, it continues to expect a healthy growth demand.

Taking a closer look at the company-wise sales performance for the month of September 2024, Hero MotoCorp the world’s largest two-wheeler maker reported 19 percent growth YoY in the domestic market. The company sold 616,706 two-wheelers, as against 519,789 units for the same period last year.

Hero MotoCorp states that there is a positive sentiment prevalent in the industry as it approaches the festive season on the back of a good monsoon. It has a strong pipeline of bookings and is experiencing increased customer footfall leading up to the festive season. The company expects healthy growth during the 32-day period starting from October 3.

Honda Motorcycle & Scooter India (HMSI) reported wholesales of 536,391 units, which was 9 percent higher than 491,802 units last year.

During the period the company attained a new sales milestone for its popular scooter the ‘Activa’, which went home to over 10 million customers in the South Indian states and union territories of Tamil Nadu, Karnataka, Telangana, Kerala, Andhra Pradesh, Puducherry, and Andaman & Nicobar Islands.

TVS Motor Co, too reported a healthy growth of 23 percent YoY with 369,138 two-wheelers sold, compared to 300,493 units for the same period last year.

The company’s EV sales registered a growth of 42 percent increasing from 20,356 units in September 2023 to 28,901 units in September 2024.

For Pune-based Bajaj Auto, the monthly two-wheeler sales jumped by 28 percent, from 202,510 units in September 2023 to 259,333 units in September 2024.

Chennai-based Royal Enfield, a leading mid-sized motorcycle manufacturer, continued to drive sales with its product offensive strategy. The company reported 7 percent growth for September 2024, selling 79,326 units, as against 74,261 units for the same period last year.

Overall, the two-wheeler segment is expected to see a robust demand driven by both rural and urban India as the festivities approach.

TWO-WHEELER SALES IN INDIA
Company Sept '24 Sept '23 Change (in units) Change (in %)
Hero MotoCorp 616,706 519,789 96,917 19%
Honda Motorcycle & Scooter India 536,391 491,802 44,589 9%
TVS Motor Co 369,138 300,493 68,645 23%
Bajaj Auto 259,333 202,510 56,823 28%
Royal Enfield 79,326 74,261 5,065 7%
Total 1,860,894 1,588,855 272,039 17%

Yamaha Launches Refreshed 125cc Fi Hybrid Scooter Range In India

Yamaha 125cc Fi Hybrid Scooter Lineup

India Yamaha Motor has announced updates to its 125cc Fi Hybrid scooter line-up, which introduces new colour schemes, revised body graphics and technology features across the RayZR and Fascino model ranges.

The RayZR 125 Fi Hybrid receives updated paint finishes and graphics. Within the range, the Street Rally variant now incorporates a Colour TFT Instrument Cluster with Turn-by-Turn navigation functionality for smartphone integration.

The Fascino 125 Fi Hybrid also receives colour updates and bodywork revisions. Pricing for the RayZR range starts at INR 79,880 for the Drum brake variant in Metallic Black, moving to INR 87,680 for the Disc variant available in Metallic Black, Dark Matte Blue, and Ice Fluo Vermillion.

The Street Rally variant with an LCD cluster is priced at INR 93,930 in Ice Fluo Vermillion and Matte Black, while the TFT instrument cluster model costs INR 100,440 in Matte Titan and Matte Black.

The Fascino line-up begins at INR 78,980 for the Drum variant in Yellow Cocktail, rising to INR 91,070 for the Disc variant offered in Metallic Light Green, Cool Blue Metallic and Matte Black. The Fascino S variant is priced at INR 99,030 in Metallic Orangish Gray. Both model lines retain Yamaha’s Smart Motor Generator Hybrid Technology, featuring power assist, silent start and automatic engine stop-start systems.

Hardware across the range includes telescopic front suspension, 21-litre under-seat storage compartments, side-stand engine cut-off switches and E20 fuel compatibility. The Fascino S and RayZR Street Rally TFT variants also feature answer-back function capabilities.

Hero MotoCorp Appoints Srihari Mulgund As Chief Strategy Officer

Srihari Mulgund

Hero MotoCorp, the world’s largest manufacturer of scooters and motorcycles, has appointed Srihari Mulgund as its new Chief Strategy Officer, effective 17 August 2026. Following the appointment, Mulgund joins the company's executive leadership team and assumes a senior management role under regulatory listing rules.

He comes with over 24 years of experience across engineering, product development, and strategic planning within the automotive industry, having worked in the United States, Japan, China and India.

Prior to joining Hero MotoCorp, he served as a Partner at EY-Parthenon, where he managed advisory engagements covering electric vehicles, battery technology, internal combustion engines, supply chains and mobility systems.

His career history also includes executive roles at Aisin AW, FEV Inc and Ricardo Strategic Consulting India, where he served as President.

Mulgund holds a bachelor's degree in mechanical engineering from the National Institute of Engineering in Mysore, a master's degree from the University of Toledo, and a Master of Business Administration from the University of Michigan, Ann Arbor.

In his new position, Mulgund will oversee the formulation and execution of corporate growth plans, technological development initiatives and market strategy frameworks across the company's business divisions.

Ducati Launches 5th Gen Monster Motorcycle At INR 1.39 Million In India

Ducati Monster

Ducati has launched the fifth-generation Monster motorcycle in India, with prices starting from INR 1.39 million ex-showroom. The model arrives following recognition at the Red Dot Design Award 2026, where it won in the Product Design category.

The Monster introduces an 890 cc V2 engine featuring Intake Variable Timing (IVT), it produces 111 horsepower at 9,000 rpm and 91.1 Nm of torque at 7,250 rpm, with valve clearance maintenance intervals set at 45,000 km.

The motorcycle uses a monocoque frame, a technopolymer subframe and a double-sided swingarm, bringing the overall weight without fuel to 175 kg. The suspension is handled by a 43 mm Showa upside-down front forks and a rear Showa monoshock. Braking is handled by dual 320 mm front discs with Brembo M4.32 radial calipers, while the vehicle rides on Pirelli Diablo Rosso IV tyres. Ergonomic changes include a seat height of 815 mm and repositioned handlebars.

Electronic systems are managed via a six-axis Inertial Measurement Unit (6D IMU), which includes cornering ABS, traction control, wheelie control, engine brake control and four riding modes. System settings are displayed on a five-inch TFT screen operated via a handlebar-mounted joystick.

The model is available in Monster and Monster+ variants across three colour schemes, with the Monster+ including a headlight cowl and passenger seat cover. Ducati offers two maintenance coverage packages, Ducati Protect (+) and Ducati Protect (Pro), which cover servicing parts and labour for up to four years.

Bipul Chandra, Managing Director, Ducati India, said, “The Ducati Monster has always been the bike that introduced people to what a Ducati really feels like, and this new generation makes that experience more accessible than ever. With the new V2 engine, class-leading maintenance intervals and a completely reimagined design, it's a bike built for riders who want the full Ducati experience in a form that's easy to live with every day.”

Royal Enfield Hosts HunterHood Street Culture In Kochi

Royal Enfield - HunterHood

Chennai-headquartered mid-sized motorcycle manufacturer Royal Enfield brought its street culture platform, HunterHood, to Kochi on 8 August 2026, combining music, art, skateboarding, urban sports and creative expression. The sixth edition of the event followed previous iterations in Chennai, Delhi, Mumbai, Shillong and Lucknow.

Inspired by the Hunter 350 motorcycle, HunterHood serves as a platform for street-inspired cultures, gathering communities of artists, musicians, dancers, painters, urban sports enthusiasts and designers. Prior to the main event, Royal Enfield hosted a Community Pre-Jam on 7 August in collaboration with Loop Skatepark to engage local skaters and street communities.

The main stage featured performances from Kerala's independent and hip-hop music scene, including Tribe Mama MaryKali, Ranj x Clifr, GABRI, MC Couper, Baby Jean and Dabzee. The Community Stage presented rapper Ameekha Liyana Ansar, DJ Dsco Patrol (Nihell), street culture collective We Are The Boom and Chenda Melam percussion performances.

Skateboarding demonstrations were conducted by the Fly Squad Skateboarding Community and Kovalam Skate Club. Live graffiti, visual art and interactive installations were created on site by HH Art Spaces, Alan Pappy, Trespassers, SquidWorks, Karthik Venugopal, Samriddhi Arora and Om Chopra. Additionally, Kerala-based artist collective Trespassers completed a ten-day mural project focused on local youth culture and riding.

The event incorporated interactive workshops covering skimboarding, football, cricket, basketball and graffiti. Custom motorcycle builds were displayed by XLNC Customs, JD Customs, Garuda Machina, Kunwar Customs and Eimor Customs. The venue also featured an illuminated tunnel installation incorporating lights, Malayalam conversations and cinema dialogues to replicate the experience of riding through the city.