The two-wheeler industry in India is gearing up for the festive season and in contrast to the four-wheeler segment, it continues to expect a healthy growth demand.

Taking a closer look at the company-wise sales performance for the month of September 2024, Hero MotoCorp the world’s largest two-wheeler maker reported 19 percent growth YoY in the domestic market. The company sold 616,706 two-wheelers, as against 519,789 units for the same period last year.

Hero MotoCorp states that there is a positive sentiment prevalent in the industry as it approaches the festive season on the back of a good monsoon. It has a strong pipeline of bookings and is experiencing increased customer footfall leading up to the festive season. The company expects healthy growth during the 32-day period starting from October 3.

Honda Motorcycle & Scooter India (HMSI) reported wholesales of 536,391 units, which was 9 percent higher than 491,802 units last year.

During the period the company attained a new sales milestone for its popular scooter the ‘Activa’, which went home to over 10 million customers in the South Indian states and union territories of Tamil Nadu, Karnataka, Telangana, Kerala, Andhra Pradesh, Puducherry, and Andaman & Nicobar Islands.

TVS Motor Co, too reported a healthy growth of 23 percent YoY with 369,138 two-wheelers sold, compared to 300,493 units for the same period last year.

The company’s EV sales registered a growth of 42 percent increasing from 20,356 units in September 2023 to 28,901 units in September 2024.

For Pune-based Bajaj Auto, the monthly two-wheeler sales jumped by 28 percent, from 202,510 units in September 2023 to 259,333 units in September 2024.

Chennai-based Royal Enfield, a leading mid-sized motorcycle manufacturer, continued to drive sales with its product offensive strategy. The company reported 7 percent growth for September 2024, selling 79,326 units, as against 74,261 units for the same period last year.

Overall, the two-wheeler segment is expected to see a robust demand driven by both rural and urban India as the festivities approach.

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The Indian two-wheeler industry is projected to achieve a moderate wholesale volume growth of 3–5 percent in FY2027, according to the latest sector update by credit rating agency ICRA.

While the sector enters the new fiscal year on a strong footing, the pace of growth is expected to normalise due to macroeconomic factors, a high base effect and geopolitical uncertainties.

Despite a more conservative outlook for the upcoming fiscal year, the industry continues to demonstrate baseline resilience, backed by healthy retail momentum and expanding international footprints.

The company stated that data from May 2026 highlights robust near-term demand dynamics across domestic and international channels. Domestic wholesales clocked 15.7 percent YoY growth, reaching 1.9 million units in May 2026. This volume was primarily driven by improved affordability stemming from GST 2.0 reforms and advanced consumer buying ahead of announced price hikes by original equipment manufacturers (OEMs).

On the other hand, retail sales maintained a steady upward trajectory, expanding 7.5 percent YoY during the month. Retail demand was supported by seasonal marriage season purchases and a highly diversified product mix spanning entry-level commuter options and aspirational premium models.

Exports surged 31.3 percent YoY in May 2026, which follows a strong performance in FY2026, where overall exports expanded by 23.3 percent, driven by expanding OEM product portfolios and a broader global acceptance of Indian two-wheeler brands.

The electric two-wheeler (E2W) market continues to outpace the broader internal combustion engine (ICE) segments in terms of growth velocity with EV penetration touching 8.9 percent (172,148 units) in May 2026, up 71.7 percent YoY.

This sharp rise in volume reflects improving ecosystem support, such as charging infrastructure expansion, and a structural shift in consumer acceptance toward electric mobility alternatives.

ICRA's moderate 3–5 percent growth projection for FY2027 balances several conflicting operational variables. Tailwinds includes sustained demand from ongoing GST rationalisation benefits and strong vehicle replacement demand from urban and semi-urban fleets.

On the other hand, growth could be constrained by extreme heatwaves that temporarily lower showroom footfalls, localised supply constraints for specific high-demand models and inflation-driven vehicle price adjustments.

Furthermore, a potentially weak or disrupted monsoon season triggered by El Niño patterns presents a risk to rural purchasing power.  Lastly, ongoing geopolitical tensions in West Asia remain a critical monitorable, as further escalation could destabilise global shipping lanes, disrupt manufacturing supply chains and increase raw material cost structures.

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Bengaluru-headquartered electric vehicle manufacturer Ultraviolette Automotive has announced a strategic alliance with Elektrorider, appointing them as the official importer and distributor for Hungary, Croatia, Slovakia, Romania, Slovenia and Czechia. The partnership marks a major phase in Ultraviolette’s international expansion, bringing its total footprint to 18 European countries.

Through this distributor agreement, Ultraviolette will introduce its high-performance electric motorcycle lineup – specifically the F77 MACH 2 and F77 SuperStreet – to the Central and Eastern European (CEE) markets. Elektrorider will leverage its existing retail network in electric two-wheelers and scooters to oversee sales, test rides, spare parts logistics and aftersales service.

The expansion leverages the distinct aerodynamic styling and performance architecture of Ultraviolette's core platforms. The design language emphasises fully faired battery enclosures, exposed trellis subframes and sharp geometry optimised for sport riding.

Ultraviolette has established market-specific, introductory on-road pricing structures across the CEE region for its high-tier RECON editions finished in Turbo Red.

Narayan Subramaniam, CEO and Co-Founder, Ultraviolette, said, “We are proud to Make in India for the World and it is immensely encouraging that the response to the F77 across key European markets has been positive. Customers have embraced our vision of performance electric mobility with remarkable enthusiasm."

"Expanding into Hungary and the Central and Eastern European region marks a significant milestone in our journey, given the region’s strong motorcycling culture and passionate rider communities. We believe the F77, with its bold design, advanced technology and exhilarating performance, will resonate strongly with riders seeking a new generation of motorcycling experiences,” said Subramaniam.

Attila Pavuk, Chief Operating Officer, Elektrorider, added, “The F77 combines performance, technology, design, and emotion in a truly unique way. Our team has completed dedicated sales, technical and after-sales training, and we are ready to support customers from the first test ride through sales, spare parts, service, and long-term technical assistance. Our short-term goal is to give as many riders as possible the opportunity to experience the future of electric motorcycling, a future that is already here.”

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Amazon India, one of the leading online marketplaces, has announced that its two-wheeler store on Amazon.in has achieved a 2x year-on-year growth in sales. The surge in demand is primarily led by consumers in Tier 2 and Tier 3 cities who are increasingly buying premium and electric vehicles alongside standard commuter motorcycles.

The e-commerce platform currently offers a selection of more than 20 brands such as Triumph, KTM, Royal Enfield, Bajaj Auto, Ather Energy and Hero MotoCorp across the electric, premium and commuter segments. The digital storefront is supported by an integrated network of more than 3,000 original equipment manufacturer (OEM) authorised dealers.

The platform’s sales data highlights that online two-wheeler procurement has become a notable trend outside metropolitan areas.

Approximately two in three two-wheeler buyers on Amazon.in come from Tier 2 and Tier 3 cities. In terms of electric two-wheelers, the consumer share from beyond the metros rises to seven in 10 buyers. Within the last 12 months, customers from more than 2,300 Tier 3 towns purchased a two-wheeler for the first time on the platform.

In terms of geography, Kakinada, Tirupati, and Nellore registered the highest acceleration in the South, showing up to a 12x increase in bookings. Purnia and Samastipur emerged as new demand pockets in the East, growing up to 7x. While bookings from Nagaur, Jind, Jamnagar, Bilaspur, and Rajkot grew up to 6x in the West and North.

Moreover, consumers are increasingly selecting models equipped with premium features, connected technology, advanced safety systems and long-term ownership value. This behavioural shift is reflected across multiple product categories with the average price of a two-wheeler purchased on the platform now exceeding INR 100,000. The premium segment recorded the fastest acceleration, growing nearly 5x year-on-year.

Commuter bike sales more than doubled, while internal combustion engine (ICE) scooters grew 1.5x over the same period. In the electric two-wheeler segment, the INR 100,000 to INR 150,000 price segment now accounted for over half of all EV demand on the platform, moving consumer interest away from entry-level options.

To build customer confidence, every dealer operating on Amazon.in is OEM authorised. This structure guarantees that buyers receive genuine products backed by original manufacturer warranties.

The digital platform allows customers to shop 24x7, compare various brands and fuel types, read verified owner reviews, and view specific ex-showroom prices mapped to their exact pin code. Payments are fully digitised using credit cards, debit cards, UPI, and net banking. Transactions made via credit cards incur zero Merchant Discount Rate (MDR) charges and feature fraud protection.

Amazon India has deployed several AI-powered features and data tools to compress the vehicle research cycle and assist customers with their purchasing decisions.

Aman Lohan, Director of Home, Kitchen, and Outdoors at Amazon India, said, "The two-wheeler buying journey in India is often long and can get overwhelming with multiple options, fuel types and price points to consider. This feels more restrictive when you have limited selection, especially beyond the metros. For customers, Amazon.in brings together the largest selection by brands, price points and fuel types in one place with full price transparency and the convenience of digital payments. For brands, it expands their reach. Over the last two years, we have built the selection, the tools and the reach to serve both and will continue to expand through the year."

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Honda Motorcycle & Scooter India (HMSI) has expanded its premium BigWing lineup with the 2026 CB750 Hornet E-Clutch and XL750 Transalp E-Clutch, marking the first integration of E-Clutch technology into the 755-cc platform. The Gold Wing also receives a new colour option, while the CBR1000RR-R Fireblade SP remains the flagship supersport model, strengthening HMSI’s portfolio across street naked, adventure touring, luxury touring and high-performance categories.

The CB750 Hornet E-Clutch combines convenience with spirited riding, powered by a 755-cc engine producing 67.5 kW and 75 Nm of torque. Key features include Showa 41 mm upside-down front forks, dual 296 mm discs, a five-inch TFT display with RoadSync and multiple riding modes. The E-Clutch system enhances the streetfighter character for both city and winding roads.

The XL750 Transalp E-Clutch shares the same 755-cc engine and adds E-Clutch technology to Honda’s adventure touring platform for improved comfort across diverse terrains. It features Showa SFF-CA front suspension, a five-inch TFT screen with RoadSync, multiple riding modes including Gravel and a dual LED headlamp setup, making mixed-riding conditions more convenient.

The 2026 Gold Wing continues luxury touring with a new paint scheme, an 1833-cc six-cylinder engine and a seven-speed dual clutch transmission with reverse mode. Premium amenities include an electronically adjustable windscreen, wireless Apple CarPlay and Android Auto, an advanced audio system and an airbag. The CBR1000RR-R Fireblade SP remains track focused with a 1,000-cc engine producing 160 kW, Öhlins suspension, Brembo brakes and an Akrapovič exhaust.

Price and colour details:

Tsutsumu Otani, President & CEO, Honda Motorcycle & Scooter India, said, “With the introduction of E-Clutch, Honda is further enhancing the premium motorcycling experience by offering greater comfort, ease of use and riding confidence. Designed to support customers across diverse riding environments – from everyday urban commuting to long-distance touring – this technology reflects Honda’s continued commitment to delivering advanced engineering and meaningful value to riders in India.”

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