Two-wheeler wholesales for September in the green, automakers gear up for festive demand  

Two-wheeler sales

The two-wheeler industry in India is gearing up for the festive season and in contrast to the four-wheeler segment, it continues to expect a healthy growth demand.

Taking a closer look at the company-wise sales performance for the month of September 2024, Hero MotoCorp the world’s largest two-wheeler maker reported 19 percent growth YoY in the domestic market. The company sold 616,706 two-wheelers, as against 519,789 units for the same period last year.

Hero MotoCorp states that there is a positive sentiment prevalent in the industry as it approaches the festive season on the back of a good monsoon. It has a strong pipeline of bookings and is experiencing increased customer footfall leading up to the festive season. The company expects healthy growth during the 32-day period starting from October 3.

Honda Motorcycle & Scooter India (HMSI) reported wholesales of 536,391 units, which was 9 percent higher than 491,802 units last year.

During the period the company attained a new sales milestone for its popular scooter the ‘Activa’, which went home to over 10 million customers in the South Indian states and union territories of Tamil Nadu, Karnataka, Telangana, Kerala, Andhra Pradesh, Puducherry, and Andaman & Nicobar Islands.

TVS Motor Co, too reported a healthy growth of 23 percent YoY with 369,138 two-wheelers sold, compared to 300,493 units for the same period last year.

The company’s EV sales registered a growth of 42 percent increasing from 20,356 units in September 2023 to 28,901 units in September 2024.

For Pune-based Bajaj Auto, the monthly two-wheeler sales jumped by 28 percent, from 202,510 units in September 2023 to 259,333 units in September 2024.

Chennai-based Royal Enfield, a leading mid-sized motorcycle manufacturer, continued to drive sales with its product offensive strategy. The company reported 7 percent growth for September 2024, selling 79,326 units, as against 74,261 units for the same period last year.

Overall, the two-wheeler segment is expected to see a robust demand driven by both rural and urban India as the festivities approach.

TWO-WHEELER SALES IN INDIA
Company Sept '24 Sept '23 Change (in units) Change (in %)
Hero MotoCorp 616,706 519,789 96,917 19%
Honda Motorcycle & Scooter India 536,391 491,802 44,589 9%
TVS Motor Co 369,138 300,493 68,645 23%
Bajaj Auto 259,333 202,510 56,823 28%
Royal Enfield 79,326 74,261 5,065 7%
Total 1,860,894 1,588,855 272,039 17%

Hero MotoCorp Expands El Salvador Presence Through Alliance With VELOSA

Hero MotoCorp - El Salvador

Hero MotoCorp, the world’s largest two-wheeler manufacturer, has entered a strategic alliance with distributor VELOSA (Oriental Motors, S.A.) to manage its sales and distribution operations across El Salvador. The move forms part of the manufacturer's operational expansion in Central America.

As part of the rollout, VELOSA has opened a flagship retail facility on Calle El Progreso and established additional sales outlets at Metrocentro San Salvador and Plaza Mundo Soyapango. The distributor has also established network agreements with over 30 authorised dealers across the country to provide sales, service and spare parts support.

Sanjay Bhan, Executive Vice-President of Global Business, Global Product Planning and Global Market Insights, Hero MotoCorp, said, “El Salvador is a strategic market for Hero MotoCorp in Central America. Over the past 13 years, Hero has served nearly 50,000 customers in El Salvador, with iconic models such as Hunk and Xpulse, playing a key role in building the brand’s presence. Through its new alliance with VELOSA, Hero is entering its next phase of growth, with a focus on enhancing the customer experience, expanding service coverage and strengthening end-to-end customer support.”

Carlos Landaverde, Commercial Manager, VELOSA, said, “We are delighted to begin this new chapter with Hero MotoCorp in El Salvador. VELOSA brings a strong regional automotive track record and a clear commitment to service, support and customer proximity. Our objective is to build on the trust Hero has earned over the years and provide a superior experience for existing and future Hero customers.”

Integrated sales, servicing, and replacement parts operations have commenced at the Calle El Progreso flagship location, alongside facilities in Merliot and Santa Ana. The outlets at Metrocentro San Salvador and Plaza Mundo Soyapango will handle vehicle sales exclusively.

Furthermore, Hero MotoCorp is marking the expansion with a five-year or 60,000-kilometre warranty package and four inspection services across its product range in the market.

Suzuki Motorcycle India Inaugurates Suzuki Lounge In Thane

Suzuki Motorcycle India

Suzuki Motorcycle India, one of the leading two-wheeler manufacturers, has opened its Suzuki Lounge outlet at Riddhi Auto Agencies in Thane, Maharashtra.

The facility combines a service workshop, customer area and vehicle display zone within a single site.

The workshop operates four service bays visible from the customer lounge through glass partitions to show maintenance procedures directly to vehicle owners.

The lounge area includes seating, discussion spaces, and a reception zone, alongside a product display section showing Suzuki’s motorcycle and scooter line-up.

Hari Krishna K, Executive Officer, Sales & After-Sales, Suzuki Motorcycle India, said, “Suzuki Lounge represents a significant step forward in our customer-centric approach and brings the spirit of ‘By Your Side’ into the service experience. Today’s customers expect more than just service. They seek transparency, comfort, and a premium experience. With Suzuki Lounge, we are creating an environment where customers can relax, stay connected, and confidently witness the care and expertise that goes into servicing their vehicles.”

The inauguration was conducted by Vivek Jain, Assistant Vice-President - After Sales, and Osamu Tani, Operation Manager - After Sales at Suzuki Motorcycle India. The Thane location serves as the inaugural deployment of the Suzuki Lounge concept across the company's Indian after-sales network.

Yamaha Launches YZF-R2 At INR 230,500 In India

Yamaha YZF-R2

India Yamaha Motor has launched the YZF-R2 at prices starting at INR 230,500 (ex-showroom Delhi) for the base model in Metallic Black or Dark Bluish Gray colour options.

This marks the global debut of the model and expands the manufacturer's R-series portfolio in India. Built on a high-tensile steel tube diamond frame, the motorcycle represents Yamaha's entry into the 200cc motorcycle segment.

The YZF-R2 is powered by a 204cc liquid-cooled, single-cylinder, DOHC engine producing 26.5 PS of power and 19.1 Nm of torque. It features finger follower rocker arms with diamond-like carbon coating. The chassis yields a total kerb weight of 149 kg, supported by 37 mm upside-down front forks, a rear monoshock and a four-point engine mounting system.

Hajime Aota, Chairman, Yamaha Motor India Group, said, "The launch of the YZF-R2 marks a significant milestone in Yamaha's long-term growth strategy. The YZF-R2 is not an entry into a new segment; it is a motorcycle created for riders who are committed to the spirit of Yamaha R-series. Combining the authentic R-series DNA with lightweight performance and excellent fuel efficiency, it offers an exciting and accessible gateway to our supersport world. Inspired by the global R-Series flagship motorcycles and built on an all-new platform, the YZF-R2 reflects our confidence in India's engineering expertise and its growing role in Yamaha's global product strategy.

“We are deeply grateful to our R-series customers in India for their unwavering trust and passion, which have helped make the R-series one of Yamaha's most iconic motorcycle families in the country. Today, with over one million R-series motorcycles on Indian roads, this enduring relationship continues to inspire us to push the boundaries of innovation and performance. We are confident the YZF-R2 will build on this legacy, set a new benchmark in its segment, and inspire the next generation of Yamaha riders," said Aota.

The YZF-R2 comes with traction control, an assist and slipper clutch, dual-channel ABS, a five-inch TFT display and selectable riding modes as standard.

Higher variants add a bi-directional quick shifter, while the top-tier R2M model incorporates adjustable suspension and a smart key system.

The Quick Shifter variant is priced at INR 239,500 in Matte White Pearl or Racing Blue, while the fully-loaded YZF-R2M can be had for INR 253,000 in Metallic Gray. Dealership availability across Yamaha's Blue Square network will begin in mid-September 2026.

TVS Motor Co Launches Jupiter Dual Tone Spectral Scooter Range At INR 89,825

TVS Jupiter Dual Tone

Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has launched the TVS Jupiter dual tone spectral range, introducing two new dual-tone options – Spectral Blue and Spectral Copper – to its 110cc scooter line-up. The release marks the first-time spectral colour-shifting finishes have been offered in this segment.

The TVS Jupiter dual-tone spectral range is priced at INR 89,825 ex-showroom Delhi and will be available across authorised TVS Motor dealerships.

The update incorporates design and functional changes, including colour-coordinated inner panels, a new seat finish, partial chrome mirrors and an integrated backrest. Lighting updates include sequential turn signal lamps, alongside the addition of a USB Type-C charging port. The model retains its 33-litre under-seat storage area, capable of holding two helmets and features the SmartXonnect system for navigation, call and SMS notifications.

The scooter is powered by a 113.3 cc single-cylinder, four-stroke engine producing 5.9 kW of power and up to 9.8 Nm of torque, supported by the TVS iGO Assist system for acceleration and fuel efficiency.

Aniruddha Haldar, Senior Vice-President — Head Commuter & EV Business and Head Corporate Brand & Media, TVS Motor Company, said, “Young and Urban Indian families are increasingly exposed to new experiences, design and technology, shaping their aspirations for everyday mobility. TVS Jupiter has played a pivotal role in India’s scooterisation journey, winning the love and trust of millions of families and earning its place as the ‘Scooter of India’. Over the years, it has evolved, bringing meaningful innovations while staying true to what families value. Building on its progressive design and feature-rich offering, the new TVS Jupiter dual-tone takes this journey forward with a more contemporary offering, featuring first-in-segment spectral colours, complemented by first-in-segment Sequential Turn Signal Lamps and much more. Together, these enhancements reaffirm TVS Jupiter’s commitment to being the preferred choice of mobility for today’s new-age, modern families.”