The two-wheeler industry in India is gearing up for the festive season and in contrast to the four-wheeler segment, it continues to expect a healthy growth demand.

Taking a closer look at the company-wise sales performance for the month of September 2024, Hero MotoCorp the world’s largest two-wheeler maker reported 19 percent growth YoY in the domestic market. The company sold 616,706 two-wheelers, as against 519,789 units for the same period last year.

Hero MotoCorp states that there is a positive sentiment prevalent in the industry as it approaches the festive season on the back of a good monsoon. It has a strong pipeline of bookings and is experiencing increased customer footfall leading up to the festive season. The company expects healthy growth during the 32-day period starting from October 3.

Honda Motorcycle & Scooter India (HMSI) reported wholesales of 536,391 units, which was 9 percent higher than 491,802 units last year.

During the period the company attained a new sales milestone for its popular scooter the ‘Activa’, which went home to over 10 million customers in the South Indian states and union territories of Tamil Nadu, Karnataka, Telangana, Kerala, Andhra Pradesh, Puducherry, and Andaman & Nicobar Islands.

TVS Motor Co, too reported a healthy growth of 23 percent YoY with 369,138 two-wheelers sold, compared to 300,493 units for the same period last year.

The company’s EV sales registered a growth of 42 percent increasing from 20,356 units in September 2023 to 28,901 units in September 2024.

For Pune-based Bajaj Auto, the monthly two-wheeler sales jumped by 28 percent, from 202,510 units in September 2023 to 259,333 units in September 2024.

Chennai-based Royal Enfield, a leading mid-sized motorcycle manufacturer, continued to drive sales with its product offensive strategy. The company reported 7 percent growth for September 2024, selling 79,326 units, as against 74,261 units for the same period last year.

Overall, the two-wheeler segment is expected to see a robust demand driven by both rural and urban India as the festivities approach.

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Triumph Motorcycles has concluded the 2026 edition of The Distinguished Gentleman's Ride (DGR) in India, marking its 13th year of partnership with the event. The ride, which supports prostate cancer research and men’s mental health initiatives, saw participation grow to over 3,700 riders across more than 70 cities in India, an increase from 46 cities in 2025.

Participants rode classic and modern classic motorcycles while dressed in formal attire to support the global movement, which saw riders from 109 countries take part.

The 2026 DGR milestone coincides with Triumph reaching 100,000 motorcycles on Indian roads. This target was achieved within 2.5 years of the launch of the Triumph 400 platform, developed in partnership with Bajaj Auto. The company states that the success of the 400 platform has facilitated the growth of modern classic motorcycling and expanded its rider community beyond metropolitan areas.

Manik Nangia, President, Probiking, Bajaj Auto, said, “The Distinguished Gentleman’s Ride has grown into one of the most meaningful global movements in motorcycling, and Triumph is proud to have played a leading role in expanding its scale and participation in India over the years. This year’s edition across 70+ cities reflects the strength of our rider community, dealer network, and the passion that riders bring to the Triumph brand. It is especially encouraging to see the ride grow beyond metro markets into newer riding communities across the country. The milestone of crossing 1 lakh Triumph motorcycles on Indian roads within just 2.5 years of the launch of the Triumph 400 platform makes this edition even more special for us. More importantly, it reflects the rise of a new generation of riders who truly are ‘Those Who Know the Difference’.”

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Classic Legends, one of the leading mid-sized motorcycle manufacturers, has launched a nationwide service initiative titled the ‘Legends’ Care Camp’ across its authorised Jawa, Yezdi and BSA dealership network. The event is scheduled to run from 23 May to 31 May, 2026.

This initiative reflects the company’s commitment to improving the aftersales experience and customer satisfaction. The service camp will take place in various cities, providing owners with comprehensive vehicle health check-ups and benefits related to service, spare parts, labour and accessories.

During the camp, trained technicians will conduct a 72-point motorcycle inspection. This assessment focuses on key performance and safety areas, including: engine performance, braking systems, clutch operation, electrical systems, tyre condition, suspension, battery health and overall vehicle condition.

The initiative is designed to ensure optimal riding performance and safety, particularly as riders prepare for the monsoon season. Customers visiting dealerships can also access expert consultations on motorcycle upkeep and special offers on periodic maintenance.

Jayapradeep Vasudevan, Head of National Business Operations, Classic Legends, said, “At Classic Legends, customer experience and rider satisfaction remain at the core of our approach. Through the “Legends’ Care Camp”, we aim to offer riders expert service support and proactive vehicle care, ensuring their motorcycles continue to deliver the performance, reliability and riding experience that our brands are known for.”

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has launched its XPulse 200 4V and XPulse 200 Pro motorcycles in the United Kingdom, expanding its international adventure motorcycle line-up.

The rollout represents the next phase of the manufacturer's European expansion, following its initial entry into the UK market last year through a distribution partnership with MotoGB.

The motorcycles were introduced at the Inch Perfect Trials in the Ribble Valley, marking the brand's latest European expansion following recent market entries in Italy and Spain. Distribution and aftersales service will be managed via MotoGB’s network of 36 sales and service outlets across the UK, with all models backed by a two-year warranty.

Both models are powered by a 199.6cc, four-stroke, four-valve, single-cylinder, oil-cooled engine paired with a five-speed constant-mesh transmission. The engine produces 18.9 BHP at 8,500 RPM and 17.35 Nm of torque at 6,500 RPM. The motorcycles feature an LCD instrument cluster with Bluetooth connectivity and turn-by-turn navigation, a Class-D LED projector headlamp and three anti-lock braking system (ABS) modes (Road, Off-Road and Rally).

Harshavardhan Chitale, CEO, Hero MotoCorp, said, “The launch of the XPulse 200 series marks an important step in strengthening Hero MotoCorp’s global adventure motorcycling portfolio in the UK. The XPulse has created a strong identity globally as an accessible yet highly capable adventure motorcycle that appeals to both - everyday riders and off-road enthusiasts. With its proven performance, versatility and adventure-focused DNA, we are confident that the XPulse range will strongly resonate with the riders. As we continue to expand across international markets, our focus remains on bringing globally benchmarked products and building deeper customer engagement worldwide.”

The XPulse 200 Pro includes hardware adaptations for off-road use, featuring handlebar risers to assist with standing positions and an extended gear shift lever designed to accommodate off-road riding boots. Both variants are equipped with protective bash plates, handguards, and a rear luggage plate with integrated cargo hooks as standard equipment.

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Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company, a part of TVS Group, has appointed Ravindran Shanmugam as an independent director for a 5-year term, effective 13 May 2026, pending shareholder approval.

Shanmugam is a technology entrepreneur and business leader with experience in digital transformation and AI platforms. He currently serves as the Co-Founder and Executive Chairman of Mablle, an AI-based interior design platform in Singapore. He has previously worked as a management consultant at McKinsey & Company and is an alumnus of the University of Oxford.

Sudarshan Venu, Chairman, TVS Motor Company, said, “Ravindran Shanmugam brings deep expertise in digital & consumer-focused businesses, and AI-led transformation, along with strong experience in strategy, entrepreneurship and scaling businesses across global markets. His perspectives will add valuable depth to the TVS Motor board as we continue to strengthen our future-ready growth ambitions. We are delighted to welcome him and look forward to benefiting from his insights and guidance.”

Ravindran Shanmugam, said, “I am honoured to join the board of TVS Motor Company, an institution with a strong legacy of engineering excellence, customer trust and global ambition. Mobility is being reshaped by technology, digital ecosystems, AI and evolving consumer expectations, and TVS Motor is well positioned to play a meaningful role in this transformation. I look forward to contributing to the board’s deliberations and supporting the company’s long-term growth journey with perspectives from technology-led transformation, platform businesses and consumer-focused innovation.”

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