The two-wheeler industry in India is gearing up for the festive season and in contrast to the four-wheeler segment, it continues to expect a healthy growth demand.

Taking a closer look at the company-wise sales performance for the month of September 2024, Hero MotoCorp the world’s largest two-wheeler maker reported 19 percent growth YoY in the domestic market. The company sold 616,706 two-wheelers, as against 519,789 units for the same period last year.

Hero MotoCorp states that there is a positive sentiment prevalent in the industry as it approaches the festive season on the back of a good monsoon. It has a strong pipeline of bookings and is experiencing increased customer footfall leading up to the festive season. The company expects healthy growth during the 32-day period starting from October 3.

Honda Motorcycle & Scooter India (HMSI) reported wholesales of 536,391 units, which was 9 percent higher than 491,802 units last year.

During the period the company attained a new sales milestone for its popular scooter the ‘Activa’, which went home to over 10 million customers in the South Indian states and union territories of Tamil Nadu, Karnataka, Telangana, Kerala, Andhra Pradesh, Puducherry, and Andaman & Nicobar Islands.

TVS Motor Co, too reported a healthy growth of 23 percent YoY with 369,138 two-wheelers sold, compared to 300,493 units for the same period last year.

The company’s EV sales registered a growth of 42 percent increasing from 20,356 units in September 2023 to 28,901 units in September 2024.

For Pune-based Bajaj Auto, the monthly two-wheeler sales jumped by 28 percent, from 202,510 units in September 2023 to 259,333 units in September 2024.

Chennai-based Royal Enfield, a leading mid-sized motorcycle manufacturer, continued to drive sales with its product offensive strategy. The company reported 7 percent growth for September 2024, selling 79,326 units, as against 74,261 units for the same period last year.

Overall, the two-wheeler segment is expected to see a robust demand driven by both rural and urban India as the festivities approach.

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Indian Motorcycle and Legendary Productions have announced a new premium touring event, IBEX26: The Iberia Experience, scheduled to take place from 30 September to 4 October 2026.

Following the success of the Indian Riders Fest, this new venture shifts focus toward a more intimate, boutique experience, limited to just 220 participants on Spain’s Costa Blanca.

The event will be headquartered at the Hotel Occidental Pueblo Acantilado in El Campello, Alicante. This 4-star cliffside resort, designed to resemble a traditional whitewashed Iberian village, has been exclusively reserved for the event, ensuring a private environment for Indian Motorcycle owners and their passengers.

The riding programme features three signature routes developed in partnership with IMRG Alicante, the local Indian Motorcycle Riders Group. These routes are designed to showcase the diverse geography of the Alicante province:

• Route A (115 km): Traverses the Sierra de Aitana, featuring high-altitude mountain passes and the medieval clifftop village of Guadalest.
• Route B (140 km): Focuses on the inland valleys, passing through the almond groves of Xixona and reaching the Xorret de Catí viewpoint.
• Route C (155 km): A coastal and cultural loop taking in the Castillo de Santa Barbara in Alicante, the colourful houses of Villajoyosa, and the Valor chocolate museum.

IBEX26 is designed as an ‘all-inclusive’ experience where the regional culture is as central as the riding. Each evening at the hotel will feature a different themed culinary event, including a Valencian paella night with live flamenco performances and a gourmet tapas gala. An on-site ‘Iberian Market Place’ will also allow riders to engage with local artisan producers.

Jean-Marie Guyon, Founder, IBEX26 and Legendary Productions, said, “IBEX26 is everything the Indian Riders Fest taught us — and then a completely new conversation. We wanted to create something where the hotel, the roads, the food and the community are all equal parts of the experience. The Costa Blanca in October is one of the finest motorcycling environments in Europe.”

José Vicente Gomis Reig, President, IMRG Alicante, added, “We know these roads better than anyone. We have ridden every one of them and we know exactly which ones reward an Indian Motorcycle. It is a privilege to put that knowledge at the service of IBEX26.”

Registration for the event includes accommodation, all meals, GPX route files, and daily technical briefings, offering a turnkey touring solution for the Indian Motorcycle community.

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Italian two-wheeler major Vespa India has introduced the Vespa Tech 80th, an exclusive commemorative series launched on 23 April 2026.

This special edition marks the 80th anniversary of the original patent filing on 23 April 1946, bridging the gap between the brand's post-war origins and modern technology. Available in 125cc and 150cc variants, the series is designed as a tribute to the Italian icon's legacy of freedom and style.

The standout feature of the Vespa Tech 80th is its exclusive Verde Pastello green livery. This specific shade was retrieved from historical archives and is inspired by the very first single-colour Vespa models from the 1940s.

The aesthetic follows a minimalist and functional language where the body colour extends to the shield profile, passenger grab handles, mirrors and suspension linkages. This glossy finish is contrasted by darker green satin-finish elements, including a stitched saddle, rubber footrest inserts and handlebar grips.

Further historical nods include Verde Pastello rims with a diamond finish, inspired by the original 1946 Vespa 98. Each unit is marked by a commemorative ‘80th’ plaque on the front shield and a dedicated ‘80 years of Vespa Est. 1946’ badge on the backplate. To celebrate this milestone globally, Vespa will host a massive international gathering in Rome from 25 to 28 June 2026, which is expected to be the largest celebration in the brand's history.

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Suzuki Motorcycle India (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, is celebrating its 20th anniversary in India.

The Japanese automaker started production in India in 2006 and has evolved from its initial motorcycle launches to becoming a major player in the Indian mobility landscape, recently surpassing the milestone of 10 million units produced in India in 2026.

Suzuki’s journey in India began with the Heat 125 and Zeus 125 motorcycles, but it was the 2007 launch of the Access 125, which provided momentum for the brand in India’s 125cc scooter segment.

Since then, the company has expanded its lineup with the likes of the Burgman Street & the Avenis scooter, and performance motorcycles like the Gixxer series and V-Strom SX.

Suzuki Motorcycle India has also maintained a premium footprint with models such as the Hayabusa, GSX-8R and V-Strom 800 DE.

Furthermore, the Gurugram manufacturing facility now exports ‘Made-in-India’ Suzuki two-wheelers to 77 countries worldwide.

To meet increasing demand and prepare for the next decade of growth, Suzuki Motorcycle India has initiated groundwork for its second manufacturing plant in Kharkhoda. The company is also adopting a multi-pathway approach to carbon neutrality, focusing on diverse power solutions tailored for the Indian market.

It was just recently that the company entered the EV space with the Suzuki e-Access and is also developing Gixxer SF 250 FFV, featuring E85-compliant flex-fuel technology.

Kenichi Umeda, Managing Director, Suzuki Motorcycle India, said, “Marking 20 years of start of production in India is a significant milestone for all of us at Suzuki Motorcycle India. This progress has enabled us to build an ecosystem founded on trust and collaboration, with presence across all states through 1,240 touchpoints. Looking ahead, our future growth strategy will be guided by a multi-pathway approach to carbon neutrality, integrating diverse fuel and power solutions best suited to India.”

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Suzuki Motorcycle India (SMIPL) has introduced a new colour option for the Avenis Special Edition, aimed at enhancing the scooter’s visual appeal for younger riders.

The scooter is now available in a dual-tone Pearl Glacier White / Metallic Oort Gray finish. This update follows the company's recent marketing initiatives, including a collaboration with the anime series Naruto Shippuden.

The Avenis retains its 124.3cc all-aluminium engine equipped with Suzuki Eco Performance (SEP) technology. The scooter features a Bluetooth-enabled digital instrument cluster with Suzuki Ride Connect, LED lighting, and a front storage box with an integrated USB socket. Safety and utility features include a Combined Brake System (CBS), a 21.8-litre under-seat storage compartment and an external fuel filler lid.

As part of the launch, Suzuki is offering a benefit voucher to customers, which is redeemable at selected lifestyle, health, and food and beverage brands.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “The Avenis has been well-received for its sporty styling, performance, and everyday practicality. With the introduction of this new Pearl Glacier White / Metallic Oort Gray colour for the Special Edition, we aim to further enhance its visual appeal and keep the portfolio fresh and relevant for our customers. We are confident that this new addition will resonate strongly with young and styled-conscious riders.”

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