The two-wheeler industry in India is gearing up for the festive season and in contrast to the four-wheeler segment, it continues to expect a healthy growth demand.

Taking a closer look at the company-wise sales performance for the month of September 2024, Hero MotoCorp the world’s largest two-wheeler maker reported 19 percent growth YoY in the domestic market. The company sold 616,706 two-wheelers, as against 519,789 units for the same period last year.

Hero MotoCorp states that there is a positive sentiment prevalent in the industry as it approaches the festive season on the back of a good monsoon. It has a strong pipeline of bookings and is experiencing increased customer footfall leading up to the festive season. The company expects healthy growth during the 32-day period starting from October 3.

Honda Motorcycle & Scooter India (HMSI) reported wholesales of 536,391 units, which was 9 percent higher than 491,802 units last year.

During the period the company attained a new sales milestone for its popular scooter the ‘Activa’, which went home to over 10 million customers in the South Indian states and union territories of Tamil Nadu, Karnataka, Telangana, Kerala, Andhra Pradesh, Puducherry, and Andaman & Nicobar Islands.

TVS Motor Co, too reported a healthy growth of 23 percent YoY with 369,138 two-wheelers sold, compared to 300,493 units for the same period last year.

The company’s EV sales registered a growth of 42 percent increasing from 20,356 units in September 2023 to 28,901 units in September 2024.

For Pune-based Bajaj Auto, the monthly two-wheeler sales jumped by 28 percent, from 202,510 units in September 2023 to 259,333 units in September 2024.

Chennai-based Royal Enfield, a leading mid-sized motorcycle manufacturer, continued to drive sales with its product offensive strategy. The company reported 7 percent growth for September 2024, selling 79,326 units, as against 74,261 units for the same period last year.

Overall, the two-wheeler segment is expected to see a robust demand driven by both rural and urban India as the festivities approach.

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Italian superbike maker Ducati India has revealed its aggressive product roadmap for 2026, confirming the introduction of 10 new and updated motorcycles to the Indian market.

The announcement includes plans to expand the brand's dealer touchpoints to improve accessibility and service for its customer base.

The 2026 portfolio comprises the Desmo450 MX, New Multistrada V4 Rally (2026 Edition), Panigale V4 Lamborghini, Panigale V4 Marquez Replica, Panigale V2 Special Edition MM93, Panigale V2 Special Edition PB63, New Monster V2, Diavel V4 RS and the New Hypermotard V2/V2 SP. These follow the Panigale V4R, which was launched in India on 2 January 2026.

The launch schedule begins in the first quarter of 2026 with the Multistrada V4 Rally, the Panigale V4 Lamborghini, and the Desmo450 MX. The third quarter will see the arrival of the New Monster V2 and the Marc Márquez and Pecco Bagnaia Special Editions of the Panigale V2, followed by the Diavel V4 RS. The final quarter of the year will feature the Hypermotard V2 range in October, concluding with the Panigale V4 Marc Márquez Replica in December.

Bipul Chandra, Managing Director, Ducati India, said, “2026 is poised to be another landmark year for Ducati as we continue to push boundaries with a portfolio of new launches that will set fresh benchmarks in the premium motorcycle segment. Our commitment to delivering the most sophisticated, performance-driven motorcycles to Indian customers has never been stronger. We are excited to introduce these exceptional new models, and with the expansion of our dealership network, we look forward to a successful and impactful year for Ducati in India.”

Ducati will open bookings at its dealerships in Delhi, Mumbai, Pune, Bengaluru, Chennai, Hyderabad, Kochi, and Kolkata. Indicative pricing for the upcoming range will be released on the company's website ahead of the specific launch dates.

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Suzuki Motorcycle India (SMIPL) has announced a partnership with Greaves Finance, operating under the brand ev.fin, to provide financial solutions for the Suzuki e-Access electric scooter. The collaboration introduces buy-back upgrade assurances and retail finance options intended to lower the barriers to electric vehicle ownership.

The partnership combines SMIPL’s dealership network with the digital financial platform of ev.fin. The primary objective of the association is to provide customers with predictable resale values and credit support at the point of purchase.

To address concerns regarding the resale value of electric two-wheelers, SMIPL and ev.fin have introduced a structured buy-back programme. Customers can select from two primary plans: a 36-month term offering up to 60 percent of the ex-showroom value, or a 48-month term offering up to 50 percent of the effective ex-showroom price. This programme is designed to provide a guaranteed value for users looking to upgrade their vehicles in the future.

The ev.fin platform offers retail finance solutions including loans for up to 100 percent of the vehicle cost. Interest rates for the Suzuki e-Access start from 5.99 percent, with monthly instalments beginning at INR 3,999. The loan process is managed through a digital journey aimed at reducing processing times and offering customisable plans, such as low-down payment options.

Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India, said, “At Suzuki Motorcycle India, we continually look for ways to make the ownership journey easier and more reassuring for our customers. Through our association with Greaves Finance, we are introducing added value at both the purchase and resale stages of the Suzuki e-Access. With the assured buyback upgrade and tailored finance options, we bring more trust and peace of mind to EV ownership, while enhancing customer accessibility to electric two-wheelers.”

P B Sunil Kumar, Executive Director & CEO, Greaves Finance, said, “We are delighted to partner with Suzuki Motorcycle India to accelerate the transition to electric mobility. By offering Buyback upgrade options and customized financing through our ev.fin platform, we are eliminating the 'resale anxiety' often associated with EVs. Our goal is to provide a seamless, digital-first financial experience that makes the Suzuki e-Access an even more compelling choice for the Indian commuter.”

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Bajaj Auto, one of the leading two-wheeler manufacturers, has supplied a fleet of 100 customised Bajaj Dominar 400 motorcycles to the Pune Police, Pimpri-Chinchwad Police and Pune Rural Police.

The Dominar 400, featuring a 373.3cc liquid-cooled engine, will be deployed towards improving patrolling and emergency response services in the region. 

To meet law enforcement requirements, the units have been modified from their standard specifications. Technical additions include dual-channel ABS, traction control and electronic suspension adjustments to assist in high-speed operations and varying terrains.

The 'Police Model' Dominar 400 includes several integrated systems for communication and visibility:

• Communication: Public Address (PA) systems with push-to-talk radio transmission and sirens.
• Visibility: LED emergency lights for traffic management.
• Storage: Lockable side panniers and a top box for carrying forensic tools, documents and first-aid kits.
• Connectivity: GPS tracking systems and dedicated charging points for walkie-talkies and mobile devices.

Before being permanently allocated to the three departments for law enforcement duties, the motorcycles will serve as the official convoy for the Bajaj Pune Grand Tour 2026. This event covers a 437-km route through 150 villages and nine talukas, utilising recently upgraded road infrastructure in the Pune District.

Amitesh Kumar, Commissioner of Police, Pune, along with other high-ranking officials, received the fleet. The deployment is part of a broader trend of agencies adopting high-performance motorcycles to navigate urban and rural landscapes with greater speed.

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Chennai-headquartered mid-sized motorcycle major Royal Enfield has launched the 2026 edition of the Goan Classic 350, introducing mechanical and functional updates to the bobber-styled motorcycle.

The updated motorcycle is now available at authorised stores across India, with prices starting from INR 219,787 (ex-showroom).

The 2026 edition features an assist-and-slipper clutch, designed to prevent rear-wheel hop during aggressive downshifts and reduce the force required to operate the clutch lever. Additionally, the integrated USB Type-C port has been upgraded to support faster charging for mobile devices.

The motorcycle retains the 349cc air-oil-cooled, single-cylinder engine, which produces 20.2 bhp at 6,100 rpm and 27 Nm of torque at 4,000 rpm. This power is delivered through a five-speed gearbox. The chassis maintains its bobber silhouette, characterised by mid-ape handlebars, chopper fenders, a slash-cut exhaust and a floating seat.

The Goan Classic 350 is fitted with whitewall edge-type aluminium tubeless spoke wheels, combining traditional aesthetics with modern tyre technology. The model is available in four colourways: Shack Black, Purple Haze, Trip Teal Green and Rave Red.

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