Two-wheeler wholesales for September in the green, automakers gear up for festive demand  

Two-wheeler sales

The two-wheeler industry in India is gearing up for the festive season and in contrast to the four-wheeler segment, it continues to expect a healthy growth demand.

Taking a closer look at the company-wise sales performance for the month of September 2024, Hero MotoCorp the world’s largest two-wheeler maker reported 19 percent growth YoY in the domestic market. The company sold 616,706 two-wheelers, as against 519,789 units for the same period last year.

Hero MotoCorp states that there is a positive sentiment prevalent in the industry as it approaches the festive season on the back of a good monsoon. It has a strong pipeline of bookings and is experiencing increased customer footfall leading up to the festive season. The company expects healthy growth during the 32-day period starting from October 3.

Honda Motorcycle & Scooter India (HMSI) reported wholesales of 536,391 units, which was 9 percent higher than 491,802 units last year.

During the period the company attained a new sales milestone for its popular scooter the ‘Activa’, which went home to over 10 million customers in the South Indian states and union territories of Tamil Nadu, Karnataka, Telangana, Kerala, Andhra Pradesh, Puducherry, and Andaman & Nicobar Islands.

TVS Motor Co, too reported a healthy growth of 23 percent YoY with 369,138 two-wheelers sold, compared to 300,493 units for the same period last year.

The company’s EV sales registered a growth of 42 percent increasing from 20,356 units in September 2023 to 28,901 units in September 2024.

For Pune-based Bajaj Auto, the monthly two-wheeler sales jumped by 28 percent, from 202,510 units in September 2023 to 259,333 units in September 2024.

Chennai-based Royal Enfield, a leading mid-sized motorcycle manufacturer, continued to drive sales with its product offensive strategy. The company reported 7 percent growth for September 2024, selling 79,326 units, as against 74,261 units for the same period last year.

Overall, the two-wheeler segment is expected to see a robust demand driven by both rural and urban India as the festivities approach.

TWO-WHEELER SALES IN INDIA
Company Sept '24 Sept '23 Change (in units) Change (in %)
Hero MotoCorp 616,706 519,789 96,917 19%
Honda Motorcycle & Scooter India 536,391 491,802 44,589 9%
TVS Motor Co 369,138 300,493 68,645 23%
Bajaj Auto 259,333 202,510 56,823 28%
Royal Enfield 79,326 74,261 5,065 7%
Total 1,860,894 1,588,855 272,039 17%

TVS Motor Company Achieves Record Sales Milestone Of 567,000 Units In May 2026

TVS Motor Company

Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company (TVSM) has reported its highest-ever monthly sales milestone, delivering 566,585 units in May 2026. This marks a 31 percent YoY growth compared to the 431,275 units sold last year.

The performance saw historic highs in both international business exports and electric vehicle (EV) distributions.

Last month, the company’s two-wheeler wholesales grew by 31 percent, rising from 416,166 units in May 2025 to 543,111 units in May 2026. This includes 384,565 units in the domestic market, up 24 percent YoY, from 309,287 units in the corresponding month last year.

Interestingly, both the motorcycle and scooter segments registered a robust 30 percent YoY and 32 percent YoY growth, respectively.

In the three-wheeler category, TVS Motor Company recorded a 55 percent growth, with sales increasing to 23,474 units in May 2026 from 15,109 units in May 2025.

TVS Motor Company saw its highest-ever monthly EV sales volume, recording 43,632 units in May 2026. This marks a 56 percent growth trajectory over the 27,976 electric units sold in May 2025.

Concurrently, the company’s total International Business sales hit a new peak, expanding 49 percent to 175,991 units against 118,437 units in the prior year's period. Out of the total export volume, international two-wheeler sales accounted for 158,546 units, representing a 48 percent increase YoY.

Honda Motorcycle & Scooter India Records 12% Sales Growth In May 2026

HMSI

Honda Motorcycle & Scooter India (HMSI), a leading two-wheeler manufacturer, has reported total sales of 518,777 units for May 2026, marking a 12 percent YoY growth compared to the 465,109 units sold for the same month last year.

In the domestic market, the company’s wholesales grew by 10 percent YoY at 459,611 units, as compared to 417,250 units last year.

On the other hand, exports grew to 59,166 units during the month, up from 47,859 units in the corresponding period of the prior year. This marks a 24 percent expansion in export volumes YoY.

Exports Outperform Domestic Demand For Bajaj Auto In May

Bajaj Auto

Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto has reported its wholesales for May 2026, which saw a robust performance from exports.

Last month, the company’s domestic sales rose 10 percent to 248,031 units from 225,733 units a year earlier, supported by steady demand across its two-wheeler and three-wheeler range. Two-wheeler domestic sales increased 9 percent to 209,528 units, while three-wheeler sales grew 12 percent to 38,503 units.

Exports continued to outperform the domestic business, surging 34 percent YoY to 213,226 units. Two-wheeler shipments climbed 30 percent to 183,676 units, while three-wheeler exports jumped 65 percent to 29,550 units, reflecting strong demand across key international markets.

Overall, the company sold 461,257 vehicles during the month, compared with 384,621 units in May 2025. Total two-wheeler sales rose 18 percent to 393,204 units, while commercial vehicle sales increased 30 percent to 68,053 units.

Suzuki Motorcycle India Opens Dealership In Bathinda

SMIPL

Suzuki Motorcycle India (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, has opened its first dealership in Bathinda, Punjab, under the name Pluton Motors, which follows the recent opening of Pluton Wheels in Ludhiana.

With the addition of this location, SMIPL's retail network expands to 1,245 outlets across India. The Bathinda outlet functions as a 3S facility, consolidating sales, service and spare parts within a single location. The opening marks the company's 13th retail location in Punjab.

The facility displays Suzuki Motorcycle India’s complete two-wheeler lineup, including the Access, Avenis, and Burgman Street scooters, alongside the company's electric scooter, the e-Access. The performance motorcycle segment is represented by the Gixxer, Gixxer SF, Gixxer 250, Gixxer SF 250 and the V-Strom SX adventure motorcycle.

The dealership incorporates a service workshop with diagnostic tools for vehicle maintenance, and handles the distribution of official accessories, apparel and merchandise.

Kenichi Umeda, Managing Director, Suzuki Motorcycle India, said, “Pluton Suzuki in Bhatinda brings us closer to our customers, giving them easy access to our full range of scooters, motorcycles, and after-sales services. This dealership allows us to be by the side of our customers, ensuring a smooth and enjoyable ownership journey. Beyond the products, we also look forward to engaging with customers through our initiatives like Suzuki MotoFest, the Access Mileage Contest, V-STROM Experience rides, and Gixxer Pitstop that truly celebrate the spirit of motorcycling. We sincerely thank our dealer partner, Gauarav Kanodia & Rajan Aggarwal for their collaboration in making this possible. With this new addition, we now have 13 touchpoints in Punjab.”