The two-wheeler industry in India is gearing up for the festive season and in contrast to the four-wheeler segment, it continues to expect a healthy growth demand.

Taking a closer look at the company-wise sales performance for the month of September 2024, Hero MotoCorp the world’s largest two-wheeler maker reported 19 percent growth YoY in the domestic market. The company sold 616,706 two-wheelers, as against 519,789 units for the same period last year.

Hero MotoCorp states that there is a positive sentiment prevalent in the industry as it approaches the festive season on the back of a good monsoon. It has a strong pipeline of bookings and is experiencing increased customer footfall leading up to the festive season. The company expects healthy growth during the 32-day period starting from October 3.

Honda Motorcycle & Scooter India (HMSI) reported wholesales of 536,391 units, which was 9 percent higher than 491,802 units last year.

During the period the company attained a new sales milestone for its popular scooter the ‘Activa’, which went home to over 10 million customers in the South Indian states and union territories of Tamil Nadu, Karnataka, Telangana, Kerala, Andhra Pradesh, Puducherry, and Andaman & Nicobar Islands.

TVS Motor Co, too reported a healthy growth of 23 percent YoY with 369,138 two-wheelers sold, compared to 300,493 units for the same period last year.

The company’s EV sales registered a growth of 42 percent increasing from 20,356 units in September 2023 to 28,901 units in September 2024.

For Pune-based Bajaj Auto, the monthly two-wheeler sales jumped by 28 percent, from 202,510 units in September 2023 to 259,333 units in September 2024.

Chennai-based Royal Enfield, a leading mid-sized motorcycle manufacturer, continued to drive sales with its product offensive strategy. The company reported 7 percent growth for September 2024, selling 79,326 units, as against 74,261 units for the same period last year.

Overall, the two-wheeler segment is expected to see a robust demand driven by both rural and urban India as the festivities approach.

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BSA Motorcycles, part of Classic Legends, has expanded its Gold Star 650 lineup in India with the introduction of the Brooklands Black Legacy Edition and Birmingham Blue Edition. The launch increases the colourways and trim options available for the retro-roadster model across the country.

The Birmingham Blue Edition is priced at INR 355,950 ex-showroom New Delhi, while the Brooklands Black Legacy Edition is available at INR 364,950. Retail and service coverage spans over 450 touchpoints across India, supported by a standard four-year or 50,000-kilometre warranty package.

The Brooklands Black Legacy Edition incorporates black body paint with gold pinstriping, chrome fenders, a chrome-accented fuel tank and a quilted seat layout. The Birmingham Blue Edition introduces a blue paint scheme paired with a silver side-panel badge and a revised engine surface finish.

Both editions retain the underlying technical platform, powered by a 652cc liquid-cooled single-cylinder engine producing 45 hp of power and 55 Nm of torque. Chassis hardware includes Brembo braking components, dual-channel anti-lock braking systems and wire-spoke wheels.

Anupam Thareja, Co-Founder, Classic Legends, said, "The Gold Star embodies everything we believe a modern retro-roadster should be. From its authentic British design to the distinctive experience of its big-single engine, every element reflects the craftsmanship, engineering and attention to detail that have defined the Gold Star for generations. The Brooklands Black Legacy Edition honours the moment when the Gold Star earned its legendary name, while Birmingham Blue offers a contemporary expression of the Gold Star, reinterpreting its iconic DNA for today's rider. Together, they represent two distinct chapters of the Gold Star story, united by the heritage and individuality that remain central to BSA."

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Motohaus India has announced a strategic partnership with Italian two-wheeler manufacturer Italjet, confirming the brand's formal entry into the Indian market.

Operating under KAW Veloce Motors – a subsidiary of the KAW Group – Motohaus currently manages the distribution and local manufacturing operations for international brands, including Brixton Motorcycles and VLF, from its production plant in Kolhapur, Maharashtra.

The agreement with Bologna-based Italjet adds the Italian manufacturer's scooter and motorcycle lineup to Motohaus's distribution portfolio in India.

The partnership intends to leverage Italjet's engineering and design platform alongside Motohaus's assembly infrastructure and dealership network across the country. Specific details regarding the product portfolio, pricing, assembly arrangements and commercial rollout timelines for India will be formally presented at the EICMA 2026 motorcycle exhibition in Milan.

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Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has launched an updated version of its TVS Radeon motorcycle, introducing styling revisions and updated lighting components ahead of the domestic festive season. The commuter motorcycle model currently maintains a customer base exceeding 1.1 million units in India.

The updated TVS Radeon features revised body panels across the fuel tank, side sections and rear cowl, alongside new graphic schemes. Lighting updates include a full LED headlamp unit with integrated signature lighting, LED turn signals and an LED tail lamp incorporating a multi-dimensional lens effect.

The motorcycle retains core functional components from the previous iteration, including its segment-length seat layout and a reverse LCD instrument cluster with real-time mileage indicator functions.

The model is available across authorised dealerships in three trim levels: the Base variant priced at INR 67,100, the Digi Cluster Drum variant at INT 70,100 and the top-spec Digi Cluster Disc variant priced at INT 73,100 (ex-showroom, Delhi).

Aniruddha Haldar, Senior Vice-President and Head of Commuter & EV Business, TVS Motor Company, said, "Over the last decade, TVS Radeon customers have grown with a progressive India. More than 1.1 million customers have made TVS Radeon part of their everyday journeys, and as their lifestyles, aspirations and expectations have evolved, their motorcycle also has evolved with them. At TVS Motor, we have always put the customer at the heart of meaningful product evolution. The new TVS Radeon is a reflection of that belief, bringing a more youthful, dynamic and aspirational character to a motorcycle in line with its consumers from the New India of today. Radeon continues to stand for superior build quality, reliability, and its distinctive new lighting signature, contemporary graphics and confident design, makes it such a preferred ride. The new TVS Radeon is designed for customers who want their everyday motorcycle to be as progressive and expressive as the life and country they are building. We salute the nation building spirit of the Progressive Radeon rider."

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Vietnamese automotive company VinFast has signed Letters of Intent (LoI) with its first group of over 50 e-motorcycle dealer partners in India, establishing a distribution footprint across 15 states and 34 cities. The agreement was finalised at VinFast’s manufacturing facility in Hai Phong, Vietnam, during a delegation visit by Indian retail partners.

As per the terms, VinFast and its retail partners will open showrooms in locations including Delhi NCR, Rajasthan, Punjab, Madhya Pradesh, Chhattisgarh, Uttar Pradesh, Maharashtra, Gujarat, Karnataka, Telangana, Tamil Nadu, Kerala, Andhra Pradesh, West Bengal and Odisha. The initial expansion target focuses on commercial centres with high two-wheeler adoption rates as part of the manufacturer's network setup.

Vo Thi Cam Tu, Managing Director of VinFast E-Scooters Overseas Market, said, "India is one of the most important markets in VinFast's global growth story, and this partnership reflects the scale of ambition we hold for the region. As we expand our presence across markets worldwide, India stands out for its scale, its growing demand for electric mobility, and the opportunity it offers to redefine mobility. This LoI signing demonstrates our long-term commitment to India, as well as our expectations and confidence in the vast scale and potential of the market."

Anurag Saxena, Chief Executive Officer of VinFast India E-Scooters, said, "Partnering with more than 50 dealer partners across 15 states and territories and 34 cities marks the beginning of our journey to bring VinFast e-motorcycles across India. Alongside, we are also building charging infrastructure and strengthening after-sales services to ensure that customers across these locations receive the support they need throughout their ownership journey."

The company entered the Indian market in 2025 with electric car manufacturing and distribution operations. The latest agreement represents VinFast's first dedicated retail network for electric two-wheelers in India, where two-wheeler registrations reached 21.41 million units in fiscal year 2025-2026, with electric models accounting for 6.54 per cent of total sales.

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