Two-wheeler wholesales for September in the green, automakers gear up for festive demand  

Two-wheeler sales

The two-wheeler industry in India is gearing up for the festive season and in contrast to the four-wheeler segment, it continues to expect a healthy growth demand.

Taking a closer look at the company-wise sales performance for the month of September 2024, Hero MotoCorp the world’s largest two-wheeler maker reported 19 percent growth YoY in the domestic market. The company sold 616,706 two-wheelers, as against 519,789 units for the same period last year.

Hero MotoCorp states that there is a positive sentiment prevalent in the industry as it approaches the festive season on the back of a good monsoon. It has a strong pipeline of bookings and is experiencing increased customer footfall leading up to the festive season. The company expects healthy growth during the 32-day period starting from October 3.

Honda Motorcycle & Scooter India (HMSI) reported wholesales of 536,391 units, which was 9 percent higher than 491,802 units last year.

During the period the company attained a new sales milestone for its popular scooter the ‘Activa’, which went home to over 10 million customers in the South Indian states and union territories of Tamil Nadu, Karnataka, Telangana, Kerala, Andhra Pradesh, Puducherry, and Andaman & Nicobar Islands.

TVS Motor Co, too reported a healthy growth of 23 percent YoY with 369,138 two-wheelers sold, compared to 300,493 units for the same period last year.

The company’s EV sales registered a growth of 42 percent increasing from 20,356 units in September 2023 to 28,901 units in September 2024.

For Pune-based Bajaj Auto, the monthly two-wheeler sales jumped by 28 percent, from 202,510 units in September 2023 to 259,333 units in September 2024.

Chennai-based Royal Enfield, a leading mid-sized motorcycle manufacturer, continued to drive sales with its product offensive strategy. The company reported 7 percent growth for September 2024, selling 79,326 units, as against 74,261 units for the same period last year.

Overall, the two-wheeler segment is expected to see a robust demand driven by both rural and urban India as the festivities approach.

TWO-WHEELER SALES IN INDIA
Company Sept '24 Sept '23 Change (in units) Change (in %)
Hero MotoCorp 616,706 519,789 96,917 19%
Honda Motorcycle & Scooter India 536,391 491,802 44,589 9%
TVS Motor Co 369,138 300,493 68,645 23%
Bajaj Auto 259,333 202,510 56,823 28%
Royal Enfield 79,326 74,261 5,065 7%
Total 1,860,894 1,588,855 272,039 17%

Simple Energy Launches 400km Range Ultra E-Scooter At INR 234,999

Simple Ultra range

Simple Energy, the Bengaluru-based automotive startup, has announced the pricing and commencement of deliveries for the Simple Ultra at INR 234,999 (ex-showroom).

Positioned as the longest-range electric scooter in India, the Simple Ultra has a claimed Indian Drive Cycle (IDC) range of 400 km. The Simple Ultra marks the company’s fourth product launch within the 2026 calendar year.

The EV is powered by a 6.5 kWh battery pack and features a high-performance architecture. Technical specifications include a claimed top speed of 115 kmph and an acceleration of zero to 40 kmph in 2.77 seconds, making it the second fastest scooter in the brand's portfolio. To manage this performance, the vehicle is equipped with a four-level traction control system and a seven-inch digital rider’s console.

The launch follows the introduction of the second-generation Simple One and Simple OneS models earlier this year. Simple Energy is currently expanding its retail presence, which now includes approximately 70 touchpoints across major cities such as Delhi, Hyderabad, Kochi and Chennai. Further expansion into Nagpur, Ranchi and Bhubaneshwar is planned for the coming months.

Suhas Rajkumar, Founder and CEO, Simple Energy, said, “At Simple Energy, we engineer with intent. The Simple Ultra is built for riders who demand extreme range and performance without compromise. With a 400 km IDC range and high-performance architecture, it sets a new benchmark for electric two-wheelers in India. With prices now revealed and deliveries underway, we are delivering truly anxiety-free electric mobility at scale, backed by our expanding pan-India network.”

Suzuki Motorcycle India Sets National And Regional Records At Mumbai Festival

Suzuki Motorcycle India - Matsuri

Suzuki Motorcycle India (SMIPL), the subsidiary of Suzuki Motor Corporation, Japan, concluded the Mumbai edition of its motorcycling festival, Suzuki Matsuri, in Mulund. The event was attended by approximately 4,000 participants and resulted in four records recognised by the India Book of Records (IBR) and Asia Book of Records (ABR).

The company achieved the record for the Largest Gathering of a Single Scooter Model at One Location, with 390 Suzuki Burgman owners assembling at the venue.

The automaker also recorded the Maximum Single Model Scooter Delivered in a Single Day, with 175 new Suzuki Burgman scooters handed over to customers during the event.

The festival served as the venue for the customer-led launch of the new Suzuki Burgman Street. In addition to domestic models, the manufacturer showcased the Suzuki Burgman 400, a model from its international maxi-scooter range. Engagement zones provided attendees with access to the Access ABS, e-Access and V-Strom SX for curated riding experiences.

The event included professional stunt performances, a Suzuki parade and interactive sessions. Other features of the festival included merchandise booths and high-energy music performances. The Mumbai edition is part of the company's broader strategy to engage with the riding community and build a culture around its product line.

Deepak Mutreja, Vice-President – Sales, Marketing, Suzuki Motorcycle India, said, “Suzuki Matsuri is a celebration of the riding community and their passion for two-wheelers. Setting two prestigious records at this year’s Mumbai edition is a proud moment for all of us and reflects the strong connect we share with our customers. The overwhelming participation and enthusiasm reaffirm our commitment to delivering value-packed products and meaningful experiences. We will continue to engage closely with riders to build an inclusive riding culture in India.”

Zelio E-Mobility Appoints Divyanshu Agarwal As CEO Following IPO

Divyanshu Agarwal

Zelio E-Mobility, an electric two- and three-wheeler company, has appointed Divyanshu Agarwal as its Chief Executive Officer, effective 15 April 2026.

The appointment was approved by the Board of Directors following a recommendation from the Nomination and Remuneration Committee. Agarwal, a Chartered Accountant, joins the company from Navi, where he previously served as the Head of UPI Business and Growth.

In his new role, Agarwal will oversee the development and scaling of the company’s manufacturing infrastructure, including upcoming plants in Odisha and Coimbatore. His mandate includes strengthening operational execution, expanding market presence and scaling the distribution network.

During his tenure at Navi, Agarwal was involved in private equity fundraising and the firm’s Draft Red Herring Prospectus (DRHP) process, as well as managing cross-functional projects across finance and product development.

The leadership change follows Zelio E-Mobility’s recent listing on the public markets, where the company raised INR 783 million through an initial public offering. The IPO consisted of a fresh issue of INR 588 million and an offer for sale worth INR 155 million, achieving an overall subscription of 1.5 times.

The company currently maintains a network of over 350 dealers across 20 states and union territories, serving more than 200,000 riders under the ‘Zelio’ electric two-wheeler and ‘Tanga’ electric three-wheeler brands.

Divyanshu Agarwal, said, "Zelio is at a stage where growth needs to be backed by consistent execution and clarity in direction. The focus will be on strengthening the core, expanding reach in a measured way and building products that customers can rely on every day. The opportunity is significant, and the effort will be to build it with discipline."

Kunal Arya, MD, Zelio E-Mobility, added, "Divyanshu brings a strong understanding of both finance and business operations. He has seen how to build and scale in fast-moving environments. As we expand, the need is for sharper execution and long-term thinking, and he is well equipped to take that forward."

India Yamaha Motor Unveils Completely Redesigned Fascino 125 Fi Hybrid

India Yamaha Motor Unveils Completely Redesigned Fascino 125 Fi Hybrid

India Yamaha Motor Pvt. Ltd. has unveiled a major design overhaul for the Fascino 125 Fi Hybrid, repositioning the scooter to better align with contemporary lifestyles and youth fashion preferences. The updated model introduces a more compact and modern silhouette, moving away from its previous look to resonate strongly with younger riders.

The most striking change appears at the rear, where a completely reworked tail section, new taillights, flashers and the signature V-shaped light design create a balanced and upscale appearance. These design upgrades, including fresh decals, were developed entirely by Yamaha’s Indian R&D team based on direct customer input. This customer‑driven approach underlines Yamaha’s dedication to blending aesthetics with functionality, all while keeping the Fascino’s trusted performance and fuel efficiency intact.

Since its 2015 launch as a fashion‑forward 110 cc unisex commuter, the Fascino has undergone several key transformations. It became a BS6‑compliant 125 cc fuel‑injected model in 2019, then evolved into Yamaha’s first hybrid scooter in 2021 with Smart Motor Generator technology and Power Assist. The 2025 update added Enhanced Power Assist, a colour TFT display and the Answer Back feature. This month, Yamaha celebrates producing 1.5 million units of the Fascino, a milestone that highlights sustained customer trust and timely upgrades.

Powering the Fascino 125 Fi Hybrid is Yamaha’s Blue Core Hybrid 125 cc air‑cooled, fuel‑injected SOHC two‑valve engine, which refines performance and efficiency. Key features include telescopic suspension, a side stand engine cut‑off, 21 litres of under‑seat storage and E20 fuel compatibility. The hybrid system, featuring Silent Start, Stop & Start System and Enhanced Power Assist, improves acceleration on inclines or under load while saving fuel. The premium Fascino S variant adds a colour TFT cluster with turn‑by‑turn navigation and the Answer Back function, all within a compact 1780 mm length.

The colour options and starting prices are as follows:

Hajime Aota, Chairman, Yamaha Motor India Group, said, “The journey of Yamaha’s Fascino reflects our unwavering dedication to evolving with our customers. While our 1.5 million production milestone stands as a powerful testament to the trust placed in our products, we remain committed to pushing boundaries. As the preferences of today’s youth shift towards more diverse and sophisticated expressions of style, the new Fascino has been thoughtfully transformed into a trendsetting, unisex mobility solution. This evolution, led by our India-based R&D team, ensures that the refined design and trusted hybrid performance resonate with every rider seeking a perfect blend of innovation and practicality. We believe this new chapter for the Fascino will redefine the standard for urban commuting in India.”