The two-wheeler industry in India is gearing up for the festive season and in contrast to the four-wheeler segment, it continues to expect a healthy growth demand.

Taking a closer look at the company-wise sales performance for the month of September 2024, Hero MotoCorp the world’s largest two-wheeler maker reported 19 percent growth YoY in the domestic market. The company sold 616,706 two-wheelers, as against 519,789 units for the same period last year.

Hero MotoCorp states that there is a positive sentiment prevalent in the industry as it approaches the festive season on the back of a good monsoon. It has a strong pipeline of bookings and is experiencing increased customer footfall leading up to the festive season. The company expects healthy growth during the 32-day period starting from October 3.

Honda Motorcycle & Scooter India (HMSI) reported wholesales of 536,391 units, which was 9 percent higher than 491,802 units last year.

During the period the company attained a new sales milestone for its popular scooter the ‘Activa’, which went home to over 10 million customers in the South Indian states and union territories of Tamil Nadu, Karnataka, Telangana, Kerala, Andhra Pradesh, Puducherry, and Andaman & Nicobar Islands.

TVS Motor Co, too reported a healthy growth of 23 percent YoY with 369,138 two-wheelers sold, compared to 300,493 units for the same period last year.

The company’s EV sales registered a growth of 42 percent increasing from 20,356 units in September 2023 to 28,901 units in September 2024.

For Pune-based Bajaj Auto, the monthly two-wheeler sales jumped by 28 percent, from 202,510 units in September 2023 to 259,333 units in September 2024.

Chennai-based Royal Enfield, a leading mid-sized motorcycle manufacturer, continued to drive sales with its product offensive strategy. The company reported 7 percent growth for September 2024, selling 79,326 units, as against 74,261 units for the same period last year.

Overall, the two-wheeler segment is expected to see a robust demand driven by both rural and urban India as the festivities approach.

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TVS Motor Compay-owned British marquee brand Norton Motorcycles has received the Red Dot: Best of the Best distinction at the 2026 Red Dot Award: Design Concept within the cars and motorcycles category.

The award recognises the Manx R model, reflecting the brand's design direction under its current resurgence strategy. The motorcycle features proportions, surface treatments, integrated components and detailing developed by the in-house design and engineering teams alongside Professor Gerry McGovern OBE, Chief Creative Advisor to Norton Motorcycles and Simon Skinner, Head of Design.

The recognition follows a previous award at the 2026 International Design Excellence Awards and accompanies a global retail concept developed in collaboration with Foster + Partners.

Simon Skinner, Head of Design at Norton Motorcycles, said, "Best of the Best is the strongest recognition Red Dot can give, and it belongs to every member of the team which brought the Manx R to life. What makes this win especially powerful is that the jury did not recognise design in the abstract. It recognised a fully resolved motorcycle that customers can now see, touch and ride. With the Manx R, we set out to create a motorcycle with unmistakable presence, where proportion, reductive design and every detail contribute to its desirability. This recognition celebrates the creativity and commitment of our team, and our ambition to bring a distinctive expression of modernity to motorcycling."

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Pune-based two-wheeler and three-wheeler major Bajaj Auto has introduced the Pulsar N250SS motorcycle, an upgraded version of the Pulsar N250 priced at INR 159,406 (ex-showroom Delhi).

The motorcycle features a four-valve engine producing 25 PS of power and 22 Nm of torque, paired with a six-speed gearbox replacing the previous five-speed unit. The upgrade introduces an Electronic Throttle Body with dedicated ride modes, alongside a 5-inch TFT console supporting Google Maps mirroring.

In addition, it comes with a Sports Shifter, adjustable levers, a USB Type-C charging port, Panic Brake Alert and a hazard switch.

Sarang Kanade, CBO of the Two-Wheeler Business Unit, Bajaj Auto, said, "With the N250SS, we are bringing a more advanced technology package to the quarter-litre segment. The combination of an upgraded powertrain and ETB ride modes strengthens the motorcycle’s proposition, reflecting our focus on making technology a meaningful part of the performance riding experience."

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Jawa Yezdi Motorcycles has listed its 2026 Yezdi motorcycle lineup on e-commerce platforms Amazon.in and Flipkart to expand retail accessibility during the festive period. The online listings include the Yezdi Adventure in Yellow Falcon, the Yezdi Roadster in Green Mamba and the Yezdi Scrambler in Grey Panther.

The e-listing enables customers to purchase the vehicles online at ex-showroom prices before completing documentation, registration and insurance formalities through local authorised dealerships. Vehicle handovers will take place at the brand's network of more than 450 dealership touchpoints across India.

Anupam Thareja, Co-Founder, Classic Legends, said, "Yezdi has always attracted riders who prefer to do things their own way. The 2026 range builds on that spirit through three purpose-built motorcycles, each with its own character and purpose. The Yellow Falcon Adventure, Green Mamba Roadster and Grey Panther Scrambler give riders more ways to choose a motorcycle that reflects how and where they ride. Bringing the range to Amazon.in and Flipkart is another step towards making Yezdi more accessible and giving riders another way to discover and book their preferred motorcycle this festive season."

The updated product range incorporates technical and visual revisions across models. The Yezdi Adventure features tubeless cross-spoke wheels alongside its 334cc liquid-cooled Alpha2 engine generating 29.6 PS and 29.8 Nm of torque. The Yezdi Roadster receives a matte green paint scheme, brown seating and copper graphics, retaining the 334cc Alpha2 engine with a six-speed transmission and assist-and-slipper clutch.

The Yezdi Scrambler carries a metallic grey finish, powered by the 334cc KATAR engine producing 30 PS, 30 Nm of torque and a fuel efficiency rating of 30 kilometres per litre.

The e-commerce sales initiative is backed by the company's Ownership Assurance Program. The ownership package comprises a four-year or 50,000-kilometre standard warranty, extended warranty options up to six years, roadside assistance coverage up to eight years and annual maintenance contracts spanning up to five years across its national network.

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European premium motorcycle manufacturer Ducati India has expanded its ‘Ducati Protect’ Periodic Maintenance Contract programme across its complete range of new motorcycles in the Indian market.

The maintenance package is available exclusively for new models and must be activated on the date of sale alongside the vehicle warranty. The contract covers scheduled maintenance requirements, including replacement parts, labour costs and lubricants, protecting owners against future service price increases.

Servicing under the contract is performed by certified technicians across authorised Ducati dealerships using manufacturer parts. The contract remains transferable to subsequent owners if the vehicle is sold. Consumable items are excluded from package coverage under the program terms.

Bipul Chandra, MD, Ducati India, said, "At Ducati, we are committed to delivering an ownership experience that goes far beyond the ride itself. With Ducati Protect now available across our entire new model range, clients can enjoy complete peace of mind knowing their motorcycle is backed by comprehensive maintenance from Ducati-certified technicians using genuine parts. By helping keep the motorcycle in optimal condition throughout its lifecycle, Ducati Protect not only preserves the performance and value of the bike but also enhances the overall riding experience, allowing owners to focus on what matters most - enjoying every ride with confidence."

The expansion follows an initial trial of the program earlier in the year. Detailed package pricing varies by model and is available through Ducati's dealership network across India.

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