The two-wheeler industry in India is gearing up for the festive season and in contrast to the four-wheeler segment, it continues to expect a healthy growth demand.

Taking a closer look at the company-wise sales performance for the month of September 2024, Hero MotoCorp the world’s largest two-wheeler maker reported 19 percent growth YoY in the domestic market. The company sold 616,706 two-wheelers, as against 519,789 units for the same period last year.

Hero MotoCorp states that there is a positive sentiment prevalent in the industry as it approaches the festive season on the back of a good monsoon. It has a strong pipeline of bookings and is experiencing increased customer footfall leading up to the festive season. The company expects healthy growth during the 32-day period starting from October 3.

Honda Motorcycle & Scooter India (HMSI) reported wholesales of 536,391 units, which was 9 percent higher than 491,802 units last year.

During the period the company attained a new sales milestone for its popular scooter the ‘Activa’, which went home to over 10 million customers in the South Indian states and union territories of Tamil Nadu, Karnataka, Telangana, Kerala, Andhra Pradesh, Puducherry, and Andaman & Nicobar Islands.

TVS Motor Co, too reported a healthy growth of 23 percent YoY with 369,138 two-wheelers sold, compared to 300,493 units for the same period last year.

The company’s EV sales registered a growth of 42 percent increasing from 20,356 units in September 2023 to 28,901 units in September 2024.

For Pune-based Bajaj Auto, the monthly two-wheeler sales jumped by 28 percent, from 202,510 units in September 2023 to 259,333 units in September 2024.

Chennai-based Royal Enfield, a leading mid-sized motorcycle manufacturer, continued to drive sales with its product offensive strategy. The company reported 7 percent growth for September 2024, selling 79,326 units, as against 74,261 units for the same period last year.

Overall, the two-wheeler segment is expected to see a robust demand driven by both rural and urban India as the festivities approach.

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Bajaj Auto-owned Austrian motorcycle brand KTM has announced the expansion of its 390 Duke and 390 Adventure series with the introduction of new 350cc engine variants.

The launch, announced on 20 April 2026, leverages the 18 percent GST bracket for engines under 350cc, allowing KTM to offer a lower entry price for its performance motorcycles. The existing 399cc models will remain available alongside the new additions.

The 350cc variants produce 41.5 PS of power and 33.5 Nm of torque, maintaining the technical specifications, ergonomics and technology of the larger displacement models. The KTM 390 Duke (350cc) is priced at INR 277,268, while the KTM 390 Adventure (350cc) starts at INR 280,905 (ex-showroom, Delhi). This strategic move is intended to broaden the brand's customer base by making its premium motorcycles more accessible to the Indian market.

The 399cc lineup – including the Duke R, Adventure S, Adventure X and Adventure R – continues unchanged. KTM aims to increase its market share in the premium segment by passing tax benefits directly to consumers while retaining the performance characteristics associated with the ‘Ready to Race’ branding.

Manik Nangia, President, Probiking, Bajaj Auto, said, "The KTM 390 Duke and KTM 390 Adventure are among the most aspirational motorcycles in India, and this expansion is about making that aspiration a reality for more riders. The new 350cc engine variants allow us to pass on the 18 percent GST benefit directly to our customers, lowering the entry price to the range while preserving everything that makes these motorcycles exceptional. This is about growing the 390 community and bringing genuine KTM performance within reach of a much larger audience."

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Simple Energy, the Bengaluru-based automotive startup, has announced the pricing and commencement of deliveries for the Simple Ultra at INR 234,999 (ex-showroom).

Positioned as the longest-range electric scooter in India, the Simple Ultra has a claimed Indian Drive Cycle (IDC) range of 400 km. The Simple Ultra marks the company’s fourth product launch within the 2026 calendar year.

The EV is powered by a 6.5 kWh battery pack and features a high-performance architecture. Technical specifications include a claimed top speed of 115 kmph and an acceleration of zero to 40 kmph in 2.77 seconds, making it the second fastest scooter in the brand's portfolio. To manage this performance, the vehicle is equipped with a four-level traction control system and a seven-inch digital rider’s console.

The launch follows the introduction of the second-generation Simple One and Simple OneS models earlier this year. Simple Energy is currently expanding its retail presence, which now includes approximately 70 touchpoints across major cities such as Delhi, Hyderabad, Kochi and Chennai. Further expansion into Nagpur, Ranchi and Bhubaneshwar is planned for the coming months.

Suhas Rajkumar, Founder and CEO, Simple Energy, said, “At Simple Energy, we engineer with intent. The Simple Ultra is built for riders who demand extreme range and performance without compromise. With a 400 km IDC range and high-performance architecture, it sets a new benchmark for electric two-wheelers in India. With prices now revealed and deliveries underway, we are delivering truly anxiety-free electric mobility at scale, backed by our expanding pan-India network.”

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Suzuki Motorcycle India (SMIPL), the subsidiary of Suzuki Motor Corporation, Japan, concluded the Mumbai edition of its motorcycling festival, Suzuki Matsuri, in Mulund. The event was attended by approximately 4,000 participants and resulted in four records recognised by the India Book of Records (IBR) and Asia Book of Records (ABR).

The company achieved the record for the Largest Gathering of a Single Scooter Model at One Location, with 390 Suzuki Burgman owners assembling at the venue.

The automaker also recorded the Maximum Single Model Scooter Delivered in a Single Day, with 175 new Suzuki Burgman scooters handed over to customers during the event.

The festival served as the venue for the customer-led launch of the new Suzuki Burgman Street. In addition to domestic models, the manufacturer showcased the Suzuki Burgman 400, a model from its international maxi-scooter range. Engagement zones provided attendees with access to the Access ABS, e-Access and V-Strom SX for curated riding experiences.

The event included professional stunt performances, a Suzuki parade and interactive sessions. Other features of the festival included merchandise booths and high-energy music performances. The Mumbai edition is part of the company's broader strategy to engage with the riding community and build a culture around its product line.

Deepak Mutreja, Vice-President – Sales, Marketing, Suzuki Motorcycle India, said, “Suzuki Matsuri is a celebration of the riding community and their passion for two-wheelers. Setting two prestigious records at this year’s Mumbai edition is a proud moment for all of us and reflects the strong connect we share with our customers. The overwhelming participation and enthusiasm reaffirm our commitment to delivering value-packed products and meaningful experiences. We will continue to engage closely with riders to build an inclusive riding culture in India.”

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Zelio E-Mobility, an electric two- and three-wheeler company, has appointed Divyanshu Agarwal as its Chief Executive Officer, effective 15 April 2026.

The appointment was approved by the Board of Directors following a recommendation from the Nomination and Remuneration Committee. Agarwal, a Chartered Accountant, joins the company from Navi, where he previously served as the Head of UPI Business and Growth.

In his new role, Agarwal will oversee the development and scaling of the company’s manufacturing infrastructure, including upcoming plants in Odisha and Coimbatore. His mandate includes strengthening operational execution, expanding market presence and scaling the distribution network.

During his tenure at Navi, Agarwal was involved in private equity fundraising and the firm’s Draft Red Herring Prospectus (DRHP) process, as well as managing cross-functional projects across finance and product development.

The leadership change follows Zelio E-Mobility’s recent listing on the public markets, where the company raised INR 783 million through an initial public offering. The IPO consisted of a fresh issue of INR 588 million and an offer for sale worth INR 155 million, achieving an overall subscription of 1.5 times.

The company currently maintains a network of over 350 dealers across 20 states and union territories, serving more than 200,000 riders under the ‘Zelio’ electric two-wheeler and ‘Tanga’ electric three-wheeler brands.

Divyanshu Agarwal, said, "Zelio is at a stage where growth needs to be backed by consistent execution and clarity in direction. The focus will be on strengthening the core, expanding reach in a measured way and building products that customers can rely on every day. The opportunity is significant, and the effort will be to build it with discipline."

Kunal Arya, MD, Zelio E-Mobility, added, "Divyanshu brings a strong understanding of both finance and business operations. He has seen how to build and scale in fast-moving environments. As we expand, the need is for sharper execution and long-term thinking, and he is well equipped to take that forward."

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