The two-wheeler industry in India is gearing up for the festive season and in contrast to the four-wheeler segment, it continues to expect a healthy growth demand.

Taking a closer look at the company-wise sales performance for the month of September 2024, Hero MotoCorp the world’s largest two-wheeler maker reported 19 percent growth YoY in the domestic market. The company sold 616,706 two-wheelers, as against 519,789 units for the same period last year.

Hero MotoCorp states that there is a positive sentiment prevalent in the industry as it approaches the festive season on the back of a good monsoon. It has a strong pipeline of bookings and is experiencing increased customer footfall leading up to the festive season. The company expects healthy growth during the 32-day period starting from October 3.

Honda Motorcycle & Scooter India (HMSI) reported wholesales of 536,391 units, which was 9 percent higher than 491,802 units last year.

During the period the company attained a new sales milestone for its popular scooter the ‘Activa’, which went home to over 10 million customers in the South Indian states and union territories of Tamil Nadu, Karnataka, Telangana, Kerala, Andhra Pradesh, Puducherry, and Andaman & Nicobar Islands.

TVS Motor Co, too reported a healthy growth of 23 percent YoY with 369,138 two-wheelers sold, compared to 300,493 units for the same period last year.

The company’s EV sales registered a growth of 42 percent increasing from 20,356 units in September 2023 to 28,901 units in September 2024.

For Pune-based Bajaj Auto, the monthly two-wheeler sales jumped by 28 percent, from 202,510 units in September 2023 to 259,333 units in September 2024.

Chennai-based Royal Enfield, a leading mid-sized motorcycle manufacturer, continued to drive sales with its product offensive strategy. The company reported 7 percent growth for September 2024, selling 79,326 units, as against 74,261 units for the same period last year.

Overall, the two-wheeler segment is expected to see a robust demand driven by both rural and urban India as the festivities approach.

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TVS Motor Co-owned British marquee brand Norton Motorcycles has announced a 450cc urban motorcycle, marking its entry into a new category and extending its portfolio to a broader demographic of riders.

The motorcycle is powered by a liquid-cooled 454 cc single-cylinder engine delivering 45 Nm of torque. Constructed on an aluminium frame, the motorcycle features an 8-inch TFT touchscreen with digital connectivity functions. Deliveries for the model will commence in 2027, with the official model name scheduled to be announced prior to launch.

The launch follows Norton's product strategy under the ownership of TVS Motor Company. Following the unveiling of the Manx, Manx R, Atlas and Atlas GT at EICMA 2025, deliveries of the Manx R and Atlas have begun in European markets, with the Manx R securing recognition at the 2026 Red Dot Design Concept and International Design Excellence Awards.

Norton has established a retail network spanning over 50 locations across 10 markets –including the UK, Italy, France, Germany and Spain – with entry plans progressing for India and the United States. The company is also collaborating with Foster + Partners to develop a global retail store concept, supported by R&D operations at its Solihull facility in the UK alongside TVS engineering centres in Italy and India.

Sudarshan Venu, Chairman, TVS Motor Company, said, "Norton has never been defined just by engine capacity or a particular category of motorcycle. It is defined by its character, its design, engineering and the emotional connection it creates with riders. Our vision is to bring this compelling experience forward to a new generation of customers while remaining true to the principles that define Norton now and into the future. With the Manx R, we demonstrated our reinterpretation of Norton for the modern era through uncompromising, modern design with distinctive performance. The new Norton 450 urban motorcycle carries the same approach into an entirely new category. It is not simply about extending our product range; it is about creating motorcycles with their own identity, each unmistakably Norton. Supported by TVS Motor Company's long-term commitment, global engineering capabilities and investment in the brand, we are building a new generation of Norton motorcycles for customers around the world. Our strategy is to establish Norton as one of the most desirable names in modern motorcycling, recognised for exceptional design, engaging performance and a truly discerning ownership experience."

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Suzuki Motorcycle India (SMIPL), a leading manufacturer of scooters and motorcycles, has recorded its best-ever monthly sales performance in October 2026, delivering 146,279 units across domestic and export markets. This marks a 13 percent YoY growth compared to 129,261 units in October 2025.

Domestic sales reached an all-time high of 124,559 units in October 2026, representing a 20 percent increase over 103,454 units sold in the corresponding month of the previous year.

Export volumes for the month stood at 21,720 units against 25,807 units in October 2025. Additionally, the company reported its highest-ever spare parts sales revenue of INR 1,188 million, registering a 39 percent YoY growth over INR 857 million recorded in October 2025.

During the month, Suzuki introduced a new Glass Sparkle Black and Metallic Matte Fibroin Gray colour option for the V-STROM SX and concluded the third edition of the V-STROM Expedition, covering 2,535 km from Delhi through Zanskar and Ladakh to Chandigarh with 43 owners. The company also organized the Burgman Hangout Parade across 11 cities and hosted Gixxer Pitstop events in Palakkad and Kolhapur.

Deepak Mutreja, Vice-President of Sales & Marketing, Suzuki Motorcycle India, said, "October has been an encouraging month for Suzuki Motorcycle India, with the festive season contributing to our highest-ever monthly sales. This performance reflects the strong connect that Suzuki has established with customers across India. We sincerely thank our customers for their continued trust and our dealer partners, suppliers and employees for their dedicated efforts. We remain focussed on further strengthening our relationship with customers and enhancing their overall Suzuki ownership experience."

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Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto has registered total sales of 591,876 units in October 2026, marking a 14 percent YoY increase compared to 518,170 units recorded in October 2025.

Domestic dispatches for October 2026 reached 351,148 units, representing a 12 percent rise over 314,148 units in the same month of the previous year.

Export volumes grew by 18 percent to 240,728 units compared to 204,022 units in October 2025. Two-wheeler dispatches rose 13 percent to 501,194 units from 442,316 units, comprising 292,885 domestic units and 208,309 export units.

Three-wheeler dispatches expanded 20 percent to 90,682 units against 75,854 units in October 2025, driven by 58,263 domestic units and 32,419 export units.

For the cumulative April to October period of FY 2026-27, total sales reached 3.57 million units, up 22 percent from 2.92 million units in the corresponding period of FY 2025-26.

Cumulative domestic dispatches rose 8 percent to 1.82 million units, while cumulative exports grew 42 percent to 1.75 million units. Two-wheeler year-to-date volumes expanded 22 percent to 3 million units, and commercial vehicle year-to-date volumes increased 23 percent to 571,304 units.

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has reported its wholesales of 734,403 units for October 2026, registering a 16 percent YoY growth compared to 635,808 units dispatched during the corresponding month of the previous year.

Motorcycle sales reached 629,800 units in October 2026, up from 570,753 units in October 2025, while scooter sales expanded to 104,603 units from 65,055 units.

In the domestic market, sales across ICE and electric vehicle segments totalled 705,084 units for the month against 604,829 units in the previous year, with retail registrations on VAHAN recorded at 589,665 units.

Domestic internal combustion engine (ICE) operations accounted for 675,017 units in October 2026, representing a 14 percent increase over 590,806 units in October 2025, supported by dispatches in the scooter and 100cc motorcycle segments.

Hero MotoCorp's electric vehicle business unit, VIDA, recorded dispatches of 30,143 units in October 2026, with VAHAN retail figures increasing 80 percent YoY. The brand's market share within the electric two-wheeler segment grew to 13.6 percent in October 2026, up from 11.1 percent in October 2025. Export dispatches for the company stood at 29,319 units in October 2026 compared to 30,979 units in the same month of the prior year.

For the year-to-date FY27 period, cumulative dispatches reached 4.27 million units, up from 3.69 million units recorded during the corresponding period of FY26. Domestic year-to-date volumes expanded to 4.05 million units from 3.48 million units, while export dispatches grew to 219,961 units from 206,976 units.

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