The two-wheeler industry in India is gearing up for the festive season and in contrast to the four-wheeler segment, it continues to expect a healthy growth demand.

Taking a closer look at the company-wise sales performance for the month of September 2024, Hero MotoCorp the world’s largest two-wheeler maker reported 19 percent growth YoY in the domestic market. The company sold 616,706 two-wheelers, as against 519,789 units for the same period last year.

Hero MotoCorp states that there is a positive sentiment prevalent in the industry as it approaches the festive season on the back of a good monsoon. It has a strong pipeline of bookings and is experiencing increased customer footfall leading up to the festive season. The company expects healthy growth during the 32-day period starting from October 3.

Honda Motorcycle & Scooter India (HMSI) reported wholesales of 536,391 units, which was 9 percent higher than 491,802 units last year.

During the period the company attained a new sales milestone for its popular scooter the ‘Activa’, which went home to over 10 million customers in the South Indian states and union territories of Tamil Nadu, Karnataka, Telangana, Kerala, Andhra Pradesh, Puducherry, and Andaman & Nicobar Islands.

TVS Motor Co, too reported a healthy growth of 23 percent YoY with 369,138 two-wheelers sold, compared to 300,493 units for the same period last year.

The company’s EV sales registered a growth of 42 percent increasing from 20,356 units in September 2023 to 28,901 units in September 2024.

For Pune-based Bajaj Auto, the monthly two-wheeler sales jumped by 28 percent, from 202,510 units in September 2023 to 259,333 units in September 2024.

Chennai-based Royal Enfield, a leading mid-sized motorcycle manufacturer, continued to drive sales with its product offensive strategy. The company reported 7 percent growth for September 2024, selling 79,326 units, as against 74,261 units for the same period last year.

Overall, the two-wheeler segment is expected to see a robust demand driven by both rural and urban India as the festivities approach.

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Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has released a television commercial for the TVS Ntorq 150 scooter.

The campaign focuses on the vehicle's performance and racing heritage, targeting younger demographics. The Ntorq 150 is the first 150cc scooter in India to feature race and street riding modes, alongside traction control and ABS.

The scooter has a claimed acceleration of zero to 60 kmph in 6.3 seconds. Technical specifications include Bluetooth connectivity and digital instrumentation. The design incorporates racing-derived engineering and aerodynamics, building on the brand's history in track competition. This model follows the introduction of the Ntorq 125 in 2018 and subsequent collaborations, such as with Marvel.

Aniruddha Haldar, Senior Vice-President – Head Commuter & EV Business and Head Corporate Brand & Media, TVS Motor Company, said, “TVS Ntorq has grown into an iconic brand for the youth, built on performance, attitude and a deep emotional connect with a new generation of riders. Our scooters have dominated racetracks for years, a racing legacy that gave birth to the TVS Ntorq 125. With the all-new TVS Ntorq 150, this pedigree is taken several notches higher. The new TVC captures this ‘Hyper’ philosophy, where cutting-edge engineering, racing DNA and an always-on competitive spirit come together to make every ride feel like a personal race.”

Ashwin Parthiban, Creative Consultant, Dentsu Creative, said, “Our idea was to visually translate the emotion of riding the TVS Ntorq 150, the rush, the aggression and the sense of control, into a cinematic experience. The film blurs the line between the racetrack and the street, making every ride feel hyper, energetic and exhilarating. It’s not just about showcasing features; it’s about making the viewer feel the ride.”

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Bengaluru-based electric vehicle maker Simple Energy has expanded its product portfolio with the launch of the Simple One Gen 2, Simple OneS Gen 2 and Simple Ultra range of e-scooters.

The Simple Ultra features a 6.5 kWh battery, the largest currently fitted on a scooter in India, providing a claimed IDC range of 400 km. It can reach a claimed top speed of 115 kmph and accelerates from zero to 40 kmph in 2.77 seconds.

The Simple One Gen 2 is available in two variants. The 4.5 kWh model offers a range of 236 km with prices starting at INR 169,999, while the 5 kWh version provides a range of 265 km starting at INR 177,999. Both variants include six riding modes and a peak motor power of 8.8 kW. The Simple OneS Gen 2, priced at INR 149,999, features a 3.7 kWh battery and a range of 190 km. These models are available at over 61 showrooms and through e-commerce platform Amazon and Flipkart.

Technological updates across the Gen 2 range include traction control, four-level regenerative braking and cruise control. The vehicles feature a 7-inch touchscreen dashboard with 5G connectivity, Bluetooth and Android 12 integration. Hardware adjustments have reduced the kerb weight to 129 kg for the Simple One and 118 kg for the OneS, while underseat storage has increased to 35 litres.

Suhas Rajkumar, Founder & CEO, Simple Energy, said, “At Simple Energy, we engineer with intent. Our Gen 2 portfolio reflects a deliberate, innovation-first approach - offering differentiated products across range and performance needs, all built for real-world reliability. Indian commuters are not one-size-fits-all, and a growing segment clearly demands extreme range and performance without compromise. Simple Ultra is built precisely for that customer. Backed by over four years of in-house R&D, it delivers an industry-first 400 km IDC range, setting a new benchmark for electric two-wheelers in India. With a portfolio designed to meet diverse rider needs from day one, we’re not just launching scooters—we’re delivering confidence, freedom, and truly anxiety-free electric mobility.”

Furthermore, Simple Energy has also introduced a lifetime warranty on the motor and battery across its vehicle lineup. The company aims to expand its network to 150 dealerships and 200 service centres by March 2026. Financially, the firm is targeting an IPO in the second or third quarter of FY2027 to raise approximately USD 350 million, following its previous capital raises totalling USD 51 million from private investors and family offices.

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Suzuki Motorcycle India (SMIPL), a subsidiary of Suzuki Motor Corporation, Japan, has reported its wholesales of 122,366 units for December 2025, which marks a 26 percent increase compared to the 96,804 units sold during the same month in 2024.

Interestingly, the company said its domestic sales for the period grew by 24 percent to reach 97,823 units, while exports grew by 37 percent to 24,543 units.

The company's spare parts division recorded its highest monthly revenue to date, reaching INR 961 million, up 16 percent YoY. During December, SMIPL held customer engagement events including a mileage contest for the Suzuki Access in West Bengal and Haryana, and a maintenance program for the GIXXER series in Cochin, Chennai and Bengaluru. These initiatives involved test rides and sessions led by influencers to connect with the local rider community.

Deepak Mutreja, Vice President – Sales & Marketing, Suzuki Motorcycle India, said, “We are grateful to our customers for choosing Suzuki and making December a strong finish to the year. The 26 percent growth underscores their trust in Suzuki’s products and services. As we move into the new year, we will continue to enhance experience-led sales & after-sales services, expanding our network to reach closer to customers while focusing on engagement programs that strengthen our relationship with them. Reaffirming Suzuki’s brand promise of ‘By Your Side,’ we remain dedicated to customer satisfaction, partner success and employee engagement.”

At present, Suzuki Motorcycle India operates a manufacturing plant in Gurugram, Haryana, which has an annual production capacity of 1.3 million units. The facility produces 125cc scooters, motorcycles of 150cc and above and larger capacity bikes.

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Italian superbike manufacturer Ducati India has launched the Panigale V4 R at INR 8.49 million (ex-showroom). The motorcycle serves as the technical base for the World Superbike Championship models and is produced in a numbered series with the serial number displayed on the steering plate.

The Panigale V4 R is powered by a 998 cc Desmosedici Stradale R engine capable of 16,500 rpm. It produces 218 hp in standard configuration, increasing to 235 hp with a racing exhaust and 239 hp when used with specific performance oil. The engine incorporates lighter pistons and a crankshaft with increased inertia, technologies developed from MotoGP. The gearbox features a racing layout where neutral is positioned below first gear to prevent accidental engagement during braking.

The chassis includes a front frame and a symmetrical swingarm designed for use with slick tyres. Aerodynamic updates include corner sidepods and larger wings that increase downforce by 25 percent compared to the previous model. The electronics suite uses an algorithm called Ducati Vehicle Observer (DVO) to manage engine braking, traction control and wheelie control. A 6.9-inch TFT dashboard provides a visual representation of estimated tyre grip.

Bipul Chandra, Managing Director, Ducati India, said, “We are immensely proud to introduce the Panigale V4 R to the Indian market. This motorcycle is a true testament to Ducati's racing soul and sporting DNA, bringing technology and performance from MotoGP and WorldSBK directly to the streets. The Desmosedici Stradale R engine, the advanced aerodynamics, and the racing-derived electronics are engineered for one purpose: to offer unparalleled performance on the track. For the discerning Indian enthusiast who demands the absolute best, the Panigale V4 R is not just a motorcycle; it's an experience of what it feels like to ride a true racing machine.”

The motorcycle is available in the Ducati Red livery across all dealerships in India. Standard equipment includes Ohlins suspension, Brembo Hypure calipers and Pirelli Diablo Supercorsa V4 tyres.

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