The two-wheeler industry in India is gearing up for the festive season and in contrast to the four-wheeler segment, it continues to expect a healthy growth demand.

Taking a closer look at the company-wise sales performance for the month of September 2024, Hero MotoCorp the world’s largest two-wheeler maker reported 19 percent growth YoY in the domestic market. The company sold 616,706 two-wheelers, as against 519,789 units for the same period last year.

Hero MotoCorp states that there is a positive sentiment prevalent in the industry as it approaches the festive season on the back of a good monsoon. It has a strong pipeline of bookings and is experiencing increased customer footfall leading up to the festive season. The company expects healthy growth during the 32-day period starting from October 3.

Honda Motorcycle & Scooter India (HMSI) reported wholesales of 536,391 units, which was 9 percent higher than 491,802 units last year.

During the period the company attained a new sales milestone for its popular scooter the ‘Activa’, which went home to over 10 million customers in the South Indian states and union territories of Tamil Nadu, Karnataka, Telangana, Kerala, Andhra Pradesh, Puducherry, and Andaman & Nicobar Islands.

TVS Motor Co, too reported a healthy growth of 23 percent YoY with 369,138 two-wheelers sold, compared to 300,493 units for the same period last year.

The company’s EV sales registered a growth of 42 percent increasing from 20,356 units in September 2023 to 28,901 units in September 2024.

For Pune-based Bajaj Auto, the monthly two-wheeler sales jumped by 28 percent, from 202,510 units in September 2023 to 259,333 units in September 2024.

Chennai-based Royal Enfield, a leading mid-sized motorcycle manufacturer, continued to drive sales with its product offensive strategy. The company reported 7 percent growth for September 2024, selling 79,326 units, as against 74,261 units for the same period last year.

Overall, the two-wheeler segment is expected to see a robust demand driven by both rural and urban India as the festivities approach.

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Flying Flea, the electric mobility brand from Royal Enfield, has expanded its network with 10 new touchpoints in Bengaluru, supplementing its initial store in Jayanagar.

The expansion supports the Flying Flea C6 motorcycle, priced at INR 2.79 lakh (ex-showroom) or INR 1.99 lakh with Battery-as-a-Service. The network uses a hub-and-spoke model, featuring a service hub in BTM Layout and spoke centres across locations including Whitefield, Rajaji Nagar and Electronic City.

The FF.C6 is a ground-up electric platform weighing 124 kg. It features a 3.91 kWh lithium-ion battery encased in magnesium alloy, providing a peak power of 15.4 kW. The motorcycle achieves a top speed of 115 kmph and delivers 60 Nm of motor torque, resulting in over 400 Nm of wheel torque.

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Jawa Yezdi Motorcycles, one of the leading mid-sized motorcycle manufacturers, has completed the Shaurya Vijay Yatra in partnership with the Indian Army, culminating at the Kargil War Memorial in Dras on Kargil Vijay Diwas. The expedition covered 1,900 kilometres from the National War Memorial in New Delhi.

Participants travelled through Himachal Pradesh and Ladakh on Jawa and Yezdi motorcycles, carrying soil from the National War Memorial to the Kargil War Memorial. The event was flagged off by Defence Minister Rajnath Singh.

Anupam Thareja, Co-Founder, Classic Legends, said, "The Shaurya Vijay Yatra is our way of ensuring that the stories of India's bravehearts continue to inspire future generations. From the National War Memorial to Dras, every kilometre of this journey was dedicated to honouring those who gave everything for the nation. We are proud to undertake this tribute alongside the Indian Army and the wider riding community. By bringing together serving and retired defence personnel, Veer Naris and civilian riders, we hope to ensure that the values of courage, service and national pride continue to resonate across generations."

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Honda Motorcycle & Scooter India, one of the leading two-wheeler manufacturers in the country, unveiled a portfolio of 10 motorcycles and scooters in New Delhi, comprising 7 models and 3 refreshed variants.

The lineup spans internal combustion engine, electric and flex-fuel mobility, featuring models such as the ADV 160, CB 500, Rebel 300, Rebel 500, XR 300L, XR 300 Rally and QC3 EV. Production utilises local sourcing and manufacturing capabilities to support market expansion.

Tsutsumu Otani, President & CEO, Honda Motorcycle & Scooter India, said, "India remains one of Honda's most strategic global markets. This 10-product portfolio offers a wide range of mobility solutions. It reinforces Honda's multi-pathway approach, with advanced ICE vehicles, electric mobility solutions, and flex-fuel technologies designed to address diverse customer needs and varying infrastructure readiness. At the same time, we are accelerating our Make-in-India for the World commitment by strengthening local engineering and manufacturing capabilities. This not only allows us to bring Honda's global technologies closer to Indian customers, but also reinforces India's role as an important manufacturing and export hub within Honda's global operations, while maintaining the quality, reliability, and safety that define Honda.”

Mutsuo Usui, Director - Sales & Marketing, added, "Indian customers today are looking for products that complement their lifestyles as much as their mobility needs. Through this expanded portfolio, we are bringing a broader range of Honda’s globally acclaimed models to India and offering customers greater choice across multiple riding categories. Whether for daily commuting, weekend exploration, adventure touring, or leisure riding, this product range enables customers to choose a Honda that best matches their aspirations.”

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Bajaj Auto Ltd. has launched 'My Pulsar Story,' a worldwide digital campaign celebrating the 25th anniversary of its flagship motorcycle. The initiative invites the global rider community to submit personal accounts of their experiences with the machine. For millions, the Pulsar has served as a first motorcycle, a companion on cross-country trips or a catalyst for lasting friendships.

The campaign spans continents, reaching riders from Indian cities like Mumbai and Bengaluru to Latin American hubs including Mexico City, Bogota, Rio de Janeiro and Buenos Aires. Since its 2001 debut, the Pulsar has transformed sports motorcycling by making performance accessible. With over 20 million units sold, the model has driven Bajaj Auto's expansion into more than 100 countries through a 125 cc to 350 cc portfolio.

Submissions run on Instagram from 21 July to 4 September 2026 in any creative format using #MyPulsarStory. Selected entries from riders, creators and heritage owners will feature on global channels. Weekly prizes will be awarded, with one grand prize winner per nation receiving a Pulsar NS400z.

Bajaj Auto emphasises that this celebration belongs to the riding community rather than the brand itself, inviting every owner to contribute their unique chapter to the Pulsar legacy.

Sumeet Narang, President – Marketing, Bajaj Auto Ltd., said, "Every Pulsar has a story, but more importantly, every rider has one. For 25 years, Pulsar has been more than just a motorcycle. It has inspired a generation to embrace performance motorcycling, enabled millions of first rides and brought together a passionate community that spans countries, cultures and generations. It is remarkable to see how riders around the world continue to share the same passion and sense of belonging, with every journey, friendship and milestone helping shape the Pulsar legacy. With 'My Pulsar Story', we are inviting everyone from first-time owners to lifelong enthusiasts to share those experiences, inspire others and tell the world what being Definitely Daring means to them."

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