India Yamaha Motor (IYM) is making waves at the Bharat Mobility Global Expo 2025, commemorating four decades of excellence and unveiling its future-focused vision. Running from January 17 to 22, the event spotlights Yamaha’s pioneering role in India’s premium two-wheeler segment with its pavilion themed “Aspirations Unveiled” blending legacy with innovation.

Yamaha’s rich history takes center stage with iconic motorcycles like the RX-100 and RD-350, which redefined performance biking in India. The display also features first-generation models of the YZF-R15 and FZ series, both benchmarks in their class.

A dedicated "History Arena" chronicles Yamaha’s global journey since its founding in 1955, its rise to leadership in 1960, and its transformative impact on India’s motorcycling culture over four decades.

Showcasing its racing pedigree, Yamaha has unveiled the YZR-M1 MotoGP machine, a symbol of its relentless pursuit of performance. With over 500 podium finishes in MotoGP, the M1 is accompanied by exclusive gear from riders Fabio Quartararo and Alex Rins, offering fans an up-close look at Yamaha’s racing legacy.

Yamaha’s futuristic Y/AI Concept Motorcycle, featured in the sci-fi anime Tokyo Override, exemplifies AI-integrated mobility. Inspired by the YZR-M1’s design, the concept bike reimagines urban transportation, merging cutting-edge technology with bold aesthetics.

The Lander 250 and Tenere 700 headline Yamaha’s adventure line-up, showcasing agility and durability for off-road and urban journeys alike. These models embody Yamaha’s commitment to empowering riders to explore new horizons.

Yamaha’s iconic R-Series, featuring the R15, R3, and R7, highlights the brand’s dedication to performance and innovation. Designed to enhance riding skills and deliver speed-driven excitement, the R-Series remains a hallmark of Yamaha engineering.

The hyper-naked MT Series, including the MT-15, MT-03, and MT-09, represents Yamaha’s bold design philosophy. With torque-rich engines and stripped-down aesthetics, the MT lineup invites riders to embrace raw excitement and urban rebellion.

Marking a milestone in hybrid mobility, Yamaha unveiled the 2025 FZ-S Fi DLX. Equipped with hybrid technology, Smart Motor Generator, and advanced features like Turn-by-Turn navigation, this model offers a seamless blend of performance and sustainability.

In the Hybrid Zone, Yamaha’s Blue Core engine powers popular scooters like the RayZR, Fascino, and Filano, delivering fuel efficiency with high torque. Performance scooters Aerox 155 Version S and N-MAX bring sporty designs and cutting-edge engineering to urban commuting.

Yamaha’s pavilion features a MotoGP gaming zone, exclusive merchandise, and a tilt-bike experience with the R15. Fans can explore the Monster Energy stall and participate in interactive activities within the 40-year commemorative zone.

Commenting on the occassion, Yamaha Motor India Chairman Itaru Otani said, “It is with immense pride that we celebrate 40 years of Yamaha in India at the Bharat Mobility Global Expo 2025. Our theme, ‘Aspirations Unveiled,’ reflects our commitment to innovation and performance tailored to young Indian riders. This showcase marks both our legacy and our vision for the future of motorcycling in India.”

As Yamaha celebrates its four-decade journey, the brand continues to chart a path of innovation, performance, and lifestyle-driven mobility, inviting visitors to experience its enduring legacy and ambitious future.

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Classic Legends, an Indian motorcycle manufacturer by the Mahindra Group the makers of Jawa, Yezdi and BSA brands, celebrated the 24^th Edition of International Jawa-Yezdi Day (IJYD) on 12 July 2026.

The event, which began as an initiative among motorcycle owners, involved over 7,500 riders across 150 cities in India this year. The celebration included 40 enthusiast communities in India and participants in 11 countries, who marked the occasion through rides and gatherings. The event united owners of vintage motorcycles with riders of current Jawa and Yezdi models.

Anupam Thareja, Co-Founder, Classic Legends, said, "24-years ago, International Jawa-Yezdi Day began as a simple expression of passion among riders who wanted to celebrate the motorcycles they loved. Today, it has grown into a global tradition that transcends borders and generations. What makes IJYD truly special is that it belongs to the riders themselves. Every ride, every gathering and every shared story keeps this legacy alive. More importantly, it celebrates the friendships, communities and memories built around these motorcycles. We are honoured to be a part of movement that continues to grow stronger with every passing year."

The festivities were organised by more than 40 rider clubs, along with dealerships and enthusiast communities.

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IGNYTE, the premium helmet brand of Steelbird, has introduced its Carbon Fibre Series, featuring three models: the IGN-10, IGN-14, and IGN-16.

The helmets are manufactured in-house using carbon fibre composite shells designed for impact performance and durability. It introduces multi-colour exposed carbon fibre textures and finishes.

The IGN-10 and IGN-14 are priced at INR 14,999, while the IGN-16 is priced at INR 19,999. The helmet comes with a three-year warranty and accessories such as smoke visors and fitting head foam.

It uses an Expanded Polypropylene (EPP) liner with Kevlar reinforcement, which provides energy absorption and multi-impact capability. The series holds both ISI and DOT certifications. Features include anti-fog and anti-scratch visors, ventilation channels, antimicrobial interiors and an aerodynamic profile. The production process utilises balloon moulding.

Kashish Kapur, Director, Steelbird Hi-Tech India, said, "The IGNYTE Carbon Fibre Series represents our vision of creating premium helmets that combine world-class safety, advanced materials, and exceptional craftsmanship. Every helmet has been designed and manufactured in-house with a strong focus on innovation, lightweight performance, and rider protection. With this launch, we are taking another significant step towards offering Indian motorcyclists globally competitive products that deliver the highest standards of safety and performance."

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has introduced a campaign for its Destini scooter, titled ‘Hero Ka Scooter, Scooter Ka Hero.’ Conceptualised by McCann India, the campaign focuses on the relationship between a father and child, portraying the scooter as a companion for family journeys.

The campaign film features a girl who imagines an evening ride with her father as an adventure involving a dragon. The narrative integrates product features into the story: the metal body provides protection, the mileage exhausts the creature in a race, the legroom stores food and the under-seat storage is used to toast corn.

Aashish Midha, Head of Marketing, Hero MotoCorp, said, “At Hero MotoCorp, we believe the most meaningful stories are those rooted in everyday life. ‘Hero Ka Scooter, Scooter Ka Hero’ celebrates parents – the everyday heroes of every Indian family –through the boundless imagination of a child. The Hero Destini has always stood for trust, comfort and practicality, and this campaign brings those values to life in a way that is both emotionally engaging and deeply relatable. It reinforces our commitment to building products that become an integral part of our customers’ lives and cherished family moments.”

Prasoon Joshi, Chairman, Omnicom Advertising India, said, “The more memorable ideas rarely begin with what a brand wants to say. They begin with something people already feel, but may not have found the words for. When a brand captures that truth, it stops feeling like advertising and starts feeling deeply familiar. Hero Destini expresses this in a simple but evocative manner. Every child sees their father as their first superhero, not because he has superpowers, but because he quietly shows up, overcomes obstacles and finds a way to keep the family moving. In the film, the scooter becomes part of that quiet magic. It isn’t just a ride. It helps turn an ordinary journey into an adventure, complete with a dragon, seen through a child’s eyes. That’s what makes the film linger. It reminds us that true creativity doesn’t need to exaggerate reality; it elevates the genuine emotions already present. And this is where the brands then find a place in people’s hearts.”

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India Yamaha Motor has launched the FZ-Blue Flex, a motorcycle capable of running on ethanol-blended fuels ranging from E20 to E85 at INR 1,24,240 (ex-showroom, Delhi).

The motorcycle, powered by a 149cc fuel-injected engine, delivers 8.6 kW of power and 12.8 Nm of torque via a 5-speed gearbox. It uses a front telescopic suspension, a rear swingarm and an anti-lock braking system.

Hajime Aota, Chairman, Yamaha Motor India Group, said, “Achieving a carbon-neutral future requires a dynamic, multi-pathway strategy rather than a single solution. Having already commenced our electric vehicle journey in India, the introduction of our innovative Blue Flex technology marks another strategic milestone. This move is a deliberate alignment of Yamaha’s global sustainability vision with the Indian government’s progressive biofuel policies. By embracing multiple technological avenues, we reinforce our commitment to global carbon neutrality goals while providing versatile, high-quality products tailored to the evolving needs of Indian consumers.”

The motorcycle will be available in Metallic Black and sold through selected Blue Square dealerships across Delhi, Uttar Pradesh, Maharashtra, Karnataka, Telangana and Tamil Nadu.

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