Hero MotoCorp, a leading two-wheeler manufacturer globally, has announced its official entry into the Republic of Italy. This expansion marks the company’s entry into its 49th international market.
Product distribution will be managed by Pelpi International, a large distributor that offers sales, service, and parts through a network of over 160 dealers. Initial distribution will focus on key cities with 36 dealers, with plans to expand to 54 touchpoints.
The three models available at launch are the Xpulse 200 4V, Xpulse 200 4V Pro and Hunk 440. Both models comply with E5+ and EU standards.
Hunk 440: This model enters the L3e−A2 performance category. Its engine delivers torque of 36.0 Nm at 4000 rpm and power of 27 BHP at 6000 rpm. It features dual-channel ABS with 320 mm front and 240 mm rear discs, USD Cartridge Forks by KYB, a full-digital TFT display and navigation. The Hunk 440 starts at EUR 3,990 (Incl. VAT) and is available in Twilight Blue and Phantom Black.
Xpulse 200 Family: The Xpulse 200 4V Pro has a 4-Valve head that produces 18.9 BHP and 17.35 Nm torque. It includes three ABS Modes (Road, Off-road, and Rally). It is equipped with a digital speedometer, inverted LCD Display, navigation, and LED Projector headlamps. The Xpulse 200 4V starts at EUR 2,990, and the Xpulse 200 4V Pro at EUR 3,190.
Hero MotoCorp will offer a standard 3-year warranty and an additional 2-year warranty as a launch offer, extending the total warranty to 5 years.
Sanjay Bhan, Executive Vice-President, Hero MotoCorp, said, "Entering Italy, the very heartland of two-wheeler culture, marks a defining milestone in Hero MotoCorp’s global expansion journey. We aim to redefine ‘The Future of Mobility’ at a global scale with next-gen smart mobility solutions that cater to diverse riding preferences. With products that reflect both the Explorer and Liberator spirit, we are inviting Italian riders to experience Limitless Freedom and Limitless Adventure every day. Our success in the Dakar Rally with Hero MotoSports is a testimony of our global engineering excellence and the innovation in products that we are bringing for Italy market."
Cesare Gali, Managing Director, Pelpi International, said, “We are proud to champion Hero MotoCorp’s entry into Italy. Their global scale, product quality, and the unparalleled commitment of a 5-year warranty give us immense confidence. The Hunk 440 and Xpulse 200 fill crucial, highly competitive segments in Italy, offering a unique blend of technology and value that will resonate deeply with Italian consumers.”
Pelpi International will make the brand available with 36 dealerships across key cities.
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