Yulu, an electric vehicle and shared mobility start-up, has announced that it has become India’s largest EBITDA (earnings before interest, taxes, depreciation and amortisation) profitable shared electric mobility company and also has crossed an Annual Recurring Revenue (ARR) of $30 million (INR 2.5 billion).

This milestone has been achieved through Yulu’s product-market fit, the surging demand for quick commerce and food delivery services, and policy tailwinds. 

The company claims to have over 40,000 EVs and has added more than seven-fold (7X) customers over the last 24 months.

Armed with a scalable growth engine powered by its AI-enabled full-stack EV platform, and supported by Yuma Energy – one of India’s largest battery-swapping networks – Yulu has been instrumental in fueling the hypergrowth of quick commerce. As an integral part of the delivery ecosystem, Yulu has significantly contributed to Sustainable Development Goals by enabling green deliveries to millions of consumers across 11 cities in India.  

Amit Gupta, Co-Founder and CEO, Yulu said, “Yulu is delighted to achieve the EBITDA-positive milestone. As the country’s largest shared electric mobility player, Yulu is a critical enabler for the instant delivery revolution. The simplicity and ease of our platform allow gig workers without vehicles to join the delivery workforce, while also addressing the crucial supply gap in the quick commerce value chain. With its best-in-industry technology stack and reliable and purpose-built EVs by Bajaj Auto, Yulu stands out with a unique advantage and unmatched scalability. We’re excited about the future and look forward to seizing the vast opportunities in instant and hyperlocal deliveries.”

Yulu is now doubling down on its plan to deploy 100,000 EVs by 2025. To finance this expansion, the company will raise $100 million (INR 8.3 billion) in Series C debt and equity funding over the next 12 months.

The EV maker states delivery riders prefer its e-scooters since it enables 30-40 percent higher savings over ICE vehicles. To date, the company has enabled better livelihoods for over 1,50,000 riders – including women – and their families.

The value proposition of Yulu’s purpose-built EV platform also lowers delivery companies’ logistics and manpower costs and has enabled the company to build deep partnerships with food delivery and quick commerce businesses like Zomato, Zepto, Blinkit, Swiggy, and others. 

Owing to these factors, in areas served by Yulu, the company has nearly 100 percent coverage of dark stores. Yulu’s EVs comprise 35 percent (in some cases, up to 80 percent) of all vehicles at the store level. Its strong market presence enables Yulu to power over 20 million green deliveries every month. 

Going forward, Yulu plans to launch a mid-speed electric two-wheeler, which will be unveiled before the year-end. With a top speed of 45kmph, the EV will cater to additional use cases like bike taxis, e-commerce deliveries, long-distance food orders, and courier services, besides higher-payload goods deliveries

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Classic Legends, an Indian motorcycle manufacturer by the Mahindra Group the makers of Jawa, Yezdi and BSA brands, celebrated the 24^th Edition of International Jawa-Yezdi Day (IJYD) on 12 July 2026.

The event, which began as an initiative among motorcycle owners, involved over 7,500 riders across 150 cities in India this year. The celebration included 40 enthusiast communities in India and participants in 11 countries, who marked the occasion through rides and gatherings. The event united owners of vintage motorcycles with riders of current Jawa and Yezdi models.

Anupam Thareja, Co-Founder, Classic Legends, said, "24-years ago, International Jawa-Yezdi Day began as a simple expression of passion among riders who wanted to celebrate the motorcycles they loved. Today, it has grown into a global tradition that transcends borders and generations. What makes IJYD truly special is that it belongs to the riders themselves. Every ride, every gathering and every shared story keeps this legacy alive. More importantly, it celebrates the friendships, communities and memories built around these motorcycles. We are honoured to be a part of movement that continues to grow stronger with every passing year."

The festivities were organised by more than 40 rider clubs, along with dealerships and enthusiast communities.

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IGNYTE, the premium helmet brand of Steelbird, has introduced its Carbon Fibre Series, featuring three models: the IGN-10, IGN-14, and IGN-16.

The helmets are manufactured in-house using carbon fibre composite shells designed for impact performance and durability. It introduces multi-colour exposed carbon fibre textures and finishes.

The IGN-10 and IGN-14 are priced at INR 14,999, while the IGN-16 is priced at INR 19,999. The helmet comes with a three-year warranty and accessories such as smoke visors and fitting head foam.

It uses an Expanded Polypropylene (EPP) liner with Kevlar reinforcement, which provides energy absorption and multi-impact capability. The series holds both ISI and DOT certifications. Features include anti-fog and anti-scratch visors, ventilation channels, antimicrobial interiors and an aerodynamic profile. The production process utilises balloon moulding.

Kashish Kapur, Director, Steelbird Hi-Tech India, said, "The IGNYTE Carbon Fibre Series represents our vision of creating premium helmets that combine world-class safety, advanced materials, and exceptional craftsmanship. Every helmet has been designed and manufactured in-house with a strong focus on innovation, lightweight performance, and rider protection. With this launch, we are taking another significant step towards offering Indian motorcyclists globally competitive products that deliver the highest standards of safety and performance."

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has introduced a campaign for its Destini scooter, titled ‘Hero Ka Scooter, Scooter Ka Hero.’ Conceptualised by McCann India, the campaign focuses on the relationship between a father and child, portraying the scooter as a companion for family journeys.

The campaign film features a girl who imagines an evening ride with her father as an adventure involving a dragon. The narrative integrates product features into the story: the metal body provides protection, the mileage exhausts the creature in a race, the legroom stores food and the under-seat storage is used to toast corn.

Aashish Midha, Head of Marketing, Hero MotoCorp, said, “At Hero MotoCorp, we believe the most meaningful stories are those rooted in everyday life. ‘Hero Ka Scooter, Scooter Ka Hero’ celebrates parents – the everyday heroes of every Indian family –through the boundless imagination of a child. The Hero Destini has always stood for trust, comfort and practicality, and this campaign brings those values to life in a way that is both emotionally engaging and deeply relatable. It reinforces our commitment to building products that become an integral part of our customers’ lives and cherished family moments.”

Prasoon Joshi, Chairman, Omnicom Advertising India, said, “The more memorable ideas rarely begin with what a brand wants to say. They begin with something people already feel, but may not have found the words for. When a brand captures that truth, it stops feeling like advertising and starts feeling deeply familiar. Hero Destini expresses this in a simple but evocative manner. Every child sees their father as their first superhero, not because he has superpowers, but because he quietly shows up, overcomes obstacles and finds a way to keep the family moving. In the film, the scooter becomes part of that quiet magic. It isn’t just a ride. It helps turn an ordinary journey into an adventure, complete with a dragon, seen through a child’s eyes. That’s what makes the film linger. It reminds us that true creativity doesn’t need to exaggerate reality; it elevates the genuine emotions already present. And this is where the brands then find a place in people’s hearts.”

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India Yamaha Motor has launched the FZ-Blue Flex, a motorcycle capable of running on ethanol-blended fuels ranging from E20 to E85 at INR 1,24,240 (ex-showroom, Delhi).

The motorcycle, powered by a 149cc fuel-injected engine, delivers 8.6 kW of power and 12.8 Nm of torque via a 5-speed gearbox. It uses a front telescopic suspension, a rear swingarm and an anti-lock braking system.

Hajime Aota, Chairman, Yamaha Motor India Group, said, “Achieving a carbon-neutral future requires a dynamic, multi-pathway strategy rather than a single solution. Having already commenced our electric vehicle journey in India, the introduction of our innovative Blue Flex technology marks another strategic milestone. This move is a deliberate alignment of Yamaha’s global sustainability vision with the Indian government’s progressive biofuel policies. By embracing multiple technological avenues, we reinforce our commitment to global carbon neutrality goals while providing versatile, high-quality products tailored to the evolving needs of Indian consumers.”

The motorcycle will be available in Metallic Black and sold through selected Blue Square dealerships across Delhi, Uttar Pradesh, Maharashtra, Karnataka, Telangana and Tamil Nadu.

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