Q) What was the inspiration behind Yulu?

Amit Gupta: Ideally, Yulu was my brain-child, but Yulu holds the position of being the largest e-mobility player in India today only because of our dream team, which came along with the other co-founders who have their own expertise in technology, operations, and EV ecosystem to enhance the product offering further, so that the commuters have a great experience. The impact of air pollution and traffic congestion on the environment was a worrying trend that we commonly wanted to address through technology.

Our vision is to decongest urban traffic by providing a highly scalable, affordable, efficient, and clean mode for the first and last mile connectivity and short distance commute. The future of mobility is safe, smart, shared, sustainable, and small and electric vehicles have a big role in this transition. Hence, the idea of smaller and efficient clean energy vehicles was an obvious route that we chose.

Q) How was the Miracle conceived?

Amit Gupta: After launching the Yulu Move, we found that the average distance travelled by bicycle was two km and Yulu bicycles were mostly not used by people who had to ride between three and five km. There were several explanations for this: it was too hot, the trip was too long, they didn’t want to cycle so much, or they wanted a quicker way of commuting.

That’s when the team began thinking about a product on electric mobility. Yulu launched its electric scooter – Yulu Miracle – in Bangalore in 2019. Yulu’s vision is to provide shared, smart and sustainable urban e-mobility solution which is seamlessly integrated with public transport with an objective to drastically reduce congestion and pollution and improve economic productivity. Our mobility solutions are special; they are created for shared economy and solo-ridership.

Q) How does Yulu Business Model caters to the issues in Indian EV Ecosystem faces?

Amit Gupta:

Solved for Battery Charging Infrastructure:

Yulu has solved the ‘chicken and egg’ problem faced by the electric vehicle ecosystem in India, where the lack of charging infrastructure influences the advent of EVs, and vice versa. The company has created a unique battery-swapping network by placing its proprietary IoT-enabled charging box (Yulu Max) at hundreds of mom-n-pop stores across its operational areas. Yulu’s on-ground Ops team is able to locate the nearest Yulu Max which has charged batteries using a dedicated app for the Ops team. The same app shows the set of vehicles that have a battery-charge level below a defined threshold along with their real-time location. This method is low cost and highly scalable.

Solved for Parking Infrastructure:

Unlike China, Indian cities don’t have the infrastructure for parking of shared mobility vehicles. Yulu has solved this problem by working with cities, corporates and citizens who have given access to prime real estate to create Yulu Zones. Most of these spots have been given to Yulu in kind to help build sustainable mobility for the cities in a collaborative manner. Yulu has been able to replicate this model in every city it operates.

Solved for the Safety of the Assets:

Yulu Miracle has a theft rate of less than one percent, which is significantly lower than global ride-sharing platforms. This is attributable to Yulu’s operational model of drop off at designated Yulu Zones and a human network of local informers and ‘well-wishers’ who tip off its Ops team in case of any potential abuse or theft incident. Further, as the Yulu Miracle was designed specifically for shared mobility, it has no ‘standard’ parts which could be used in other bikes in the market, so there is economic value for someone stealing them. Additionally, Yulu has deployed a team of ‘bike-marshals’ who ensure strong consequence-management actions when they catch someone doing wrong with its fleet.

Solved for High Durability:

Yulu Miracle has been built keeping in mind the convenience of users on Indian roads, ease of maintenance for the on-ground Ops team and durability to be used in a shared mobility model. The minimal use of plastic parts and regular proactive maintenance activities have ensured that the Miracles are in good working condition at all times. The first batch of Miracles deployed in Bangalore, which have been on the road for over seven months, has shown no sign of a reduction in asset quality.

Q) Can we expect any newer models in your range?

Amit Gupta: We have two models deployed on road, while we are working on a few hybrid and high-speed models. (MT)

Bengaluru-based electric vehicle company Ultraviolette Automotive collaborated with the Madras Regiment Centre (MRC) of the Indian Army for a five-day rally across Tamil Nadu, by providing a fleet of F77 motorcycles.

The ride honoured the army Veterans and Veer Naris of Madras Regiment and the Armed Forces community in the region.

Under the aegis of the Dakshin Bharat Area, the rally covered six districts of Tamil Nadu - Tirupur, Karur, Dindigul, Madurai, Theni and Coimbatore. The team of army personnel engaged with approximately 3,000 veterans and veer naris during the journey: addressing various concerns, sharing crucial information on entitlements, and providing immediate assistance. The F77s covered a cumulative distance of over 6000 kilometres.

Narayan Subramaniam, CEO & Co-Founder, Ultraviolette, said, " Collaborating again with the Indian Army for this remarkable outreach initiative is an honour that resonates deeply with Ultraviolette's ethos. Our vision to create world-class technology is inspired by the spirit of the India - undaunted, resilient, and driven by purpose. The F77 embodies the very principles that define our Armed Forces - precision, performance, and an unwavering commitment to excellence. To witness Ultraviolette playing a key role in this rally, honouring veterans, and their families, is not just a privilege but a defining moment in our journey".

Suzuki Motorcycle India (SMIPL), a leading manufacturer of two-wheelers in the country, has reported wholesales of 112,948 units for April 2025, which is 14 percent higher than 99,377 units it sold last year.

The company reported an 8 percent growth in its domestic sales at 95,214 units, as compared to 88,067 units last year, while exports grew by 57 percent at 17,734 units, as against 11,310 units for the same period last year.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “This positive start to the year fills us with gratitude. Each unit sold represents the beginning of a new journey with our customers and we are thankful to be a part of it. We will continue to work sincerely to meet the evolving expectations of our customers and contribute positively to their journey with us.”

Last month, the company further upgraded its product lineup, including the Hayabusa to be OBD-2B compliant.

Chennai-based two-wheeler and three-wheeler maker TVS Motor Company has announced its wholesales for April 2025. The company reported witnessing a 16 percent growth, selling 443,896 units, as against 383,615 units last year. 

The domestic two-wheeler sales include 220,527 motorcycles and 169,741, while exports accounted for 106,683 units.  

EV sales grew by 59 percent, rising from 17,403 units in April 2024 to 27,684 units last month.

Three-wheeler sales grew by 50 percent YoY from 9,023 units to 13,566 units.

Blending the pulse of street culture, community and high-octane energy, Royal Enfield hosted the first-ever edition of HunterHood in Mumbai and New Delhi during the last weekend of April 2025. 
Inspired by the spirit of Hunter motorcycle of the company, the HunterHood event – the latest cultural initiative built around the ethos of “From the streets, For the streets” – brought together riders, artists and urban explorers across the two Indian mega cities. 
The company also unveiled ‘The 2025 Hunter 350’ with three new colourways and upgraded features inspired by and designed for ‘The Coolest Neighbourhoods of the world’.
Featuring unique programming in the form of skateboarding sessions, spontaneous cyphers, vibrant graffiti art, live music jams, dynamic dance circles and exhilarating BMX stunts, the event witnessed high-octane performances by some of India’s top musicians like Dino James, Wild Wild Women, Shah Rule, Suggahunny, The Spindoctor, OG Shez, Ikka, DK Mocity, Dhanji, Lush Lata and Samriddhi Bhargav. 
The event saw over 12 homegrown, premium and emerging street-led brands spanning skateboarding, apparel, sneakers and the culinary space participate. It was attended by 5,000 people across the two mega cities.