Q) What was the inspiration behind Yulu?

Amit Gupta: Ideally, Yulu was my brain-child, but Yulu holds the position of being the largest e-mobility player in India today only because of our dream team, which came along with the other co-founders who have their own expertise in technology, operations, and EV ecosystem to enhance the product offering further, so that the commuters have a great experience. The impact of air pollution and traffic congestion on the environment was a worrying trend that we commonly wanted to address through technology.

Our vision is to decongest urban traffic by providing a highly scalable, affordable, efficient, and clean mode for the first and last mile connectivity and short distance commute. The future of mobility is safe, smart, shared, sustainable, and small and electric vehicles have a big role in this transition. Hence, the idea of smaller and efficient clean energy vehicles was an obvious route that we chose.

Q) How was the Miracle conceived?

Amit Gupta: After launching the Yulu Move, we found that the average distance travelled by bicycle was two km and Yulu bicycles were mostly not used by people who had to ride between three and five km. There were several explanations for this: it was too hot, the trip was too long, they didn’t want to cycle so much, or they wanted a quicker way of commuting.

That’s when the team began thinking about a product on electric mobility. Yulu launched its electric scooter – Yulu Miracle – in Bangalore in 2019. Yulu’s vision is to provide shared, smart and sustainable urban e-mobility solution which is seamlessly integrated with public transport with an objective to drastically reduce congestion and pollution and improve economic productivity. Our mobility solutions are special; they are created for shared economy and solo-ridership.

Q) How does Yulu Business Model caters to the issues in Indian EV Ecosystem faces?

Amit Gupta:

Solved for Battery Charging Infrastructure:

Yulu has solved the ‘chicken and egg’ problem faced by the electric vehicle ecosystem in India, where the lack of charging infrastructure influences the advent of EVs, and vice versa. The company has created a unique battery-swapping network by placing its proprietary IoT-enabled charging box (Yulu Max) at hundreds of mom-n-pop stores across its operational areas. Yulu’s on-ground Ops team is able to locate the nearest Yulu Max which has charged batteries using a dedicated app for the Ops team. The same app shows the set of vehicles that have a battery-charge level below a defined threshold along with their real-time location. This method is low cost and highly scalable.

Solved for Parking Infrastructure:

Unlike China, Indian cities don’t have the infrastructure for parking of shared mobility vehicles. Yulu has solved this problem by working with cities, corporates and citizens who have given access to prime real estate to create Yulu Zones. Most of these spots have been given to Yulu in kind to help build sustainable mobility for the cities in a collaborative manner. Yulu has been able to replicate this model in every city it operates.

Solved for the Safety of the Assets:

Yulu Miracle has a theft rate of less than one percent, which is significantly lower than global ride-sharing platforms. This is attributable to Yulu’s operational model of drop off at designated Yulu Zones and a human network of local informers and ‘well-wishers’ who tip off its Ops team in case of any potential abuse or theft incident. Further, as the Yulu Miracle was designed specifically for shared mobility, it has no ‘standard’ parts which could be used in other bikes in the market, so there is economic value for someone stealing them. Additionally, Yulu has deployed a team of ‘bike-marshals’ who ensure strong consequence-management actions when they catch someone doing wrong with its fleet.

Solved for High Durability:

Yulu Miracle has been built keeping in mind the convenience of users on Indian roads, ease of maintenance for the on-ground Ops team and durability to be used in a shared mobility model. The minimal use of plastic parts and regular proactive maintenance activities have ensured that the Miracles are in good working condition at all times. The first batch of Miracles deployed in Bangalore, which have been on the road for over seven months, has shown no sign of a reduction in asset quality.

Q) Can we expect any newer models in your range?

Amit Gupta: We have two models deployed on road, while we are working on a few hybrid and high-speed models. (MT)

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Bengaluru-based electric two-wheeler maker Simple Energy has inaugurated five new retail outlets in Delhi, Nashik, Aurangabad and Siliguri. The expansion increases the company's footprint across North, East and Western India, bringing its total network to approximately 70 outlets in 38 cities.

The company has implemented a strategy of pairing showrooms with dedicated service centres to support vehicle ownership. The EV maker has added two new locations in Delhi and Maharashtra each. It has also added a new 3S facility in Siliguri, West Bengal.

The new stores showcase the Simple One Gen 2 and Simple OneS Gen 2 e-scooter lineups. The Gen 2 model is available in two battery configurations (4.5 kWh) at INR 169,999 and 5.0 kWh battery configuration at INR 177,999 designed for long-range commuting. The prices are all ex-showroom Bengaluru, respectively.

Going forward, Simple Energy aims to reach 100 stores across India in the coming months. Future locations identified for expansion include Nagpur, Ranchi and Bhubaneshwar. The company currently operates in major hubs including Bengaluru, Hyderabad, Chennai and Kochi.

Suhas Rajkumar, Founder & CEO, Simple Energy, said, “This expansion of Simple Stores marks a key step in strengthening our pan-India presence. By growing our footprint across North, East, and Western India, we are enhancing accessibility and building a stronger service network for our customers. Our scooters are engineered for long range and high performance, delivering reliable, anxiety-free rides for everyday commuting. As we scale towards 100 stores across India, we remain focused on making electric mobility practical, dependable, and widely accessible.”

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Honda Motorcycle and Scooter India (HMSI) has recorded 10 million cumulative sales in the East region of India. The achievement covers markets in West Bengal, Bihar, Odisha, Jharkhand and the north-eastern states, signalling the manufacturer's expansion across both metropolitan and semi-urban areas.

The sales volume has been driven primarily by demand in cities such as Kolkata, Patna, Ranchi, Bhubaneswar and Guwahati. Honda Motorcycle & Scooter India's operations in the region are supported by a network of over 1,200 sales and service touchpoints.

The Activa and Dio models remain the primary drivers in the scooter segment, while SP125 and Shine 125 were volume contributors in the motorcycle segment. The company recently entered the EV market with the Activa e: and QC1 electric scooters.

Honda Motorcycle & Scooter India currently maintains a diverse product line-up ranging from 100cc to 200cc in the mass-market segment. For premium motorcycles, the company operates two distinct retail formats: BigWing Topline, which handles the 200cc to 1800cc range in major cities, and BigWing, which focuses on the mid-size 200cc to 500cc segment.

The current premium range includes models such as the CB350 series, NX500, and the Gold Wing Tour. Growth in the East region is attributed to brand trust, product quality, and established resale value within the local market.

Mutsuo Usui, Director - Sales & Marketing, Honda Motorcycle & Scooter India, said, “The 10 million sales milestone in the East region reflects how deeply our products are integrated into the everyday mobility needs of customers across diverse markets. The accelerated growth in recent years highlights the increasing confidence in our portfolio and the strength of our network across metros as well as emerging towns. As we move ahead, our focus will remain on expanding accessibility, strengthening customer experience and driving the next phase of growth across the region.”

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Triumph Motorcycles has attained a new sales milestone of having over 100,000 motorcycles on Indian roads. Following this, the two-wheeler maker has announced updated pricing for its mid-capacity range, offering on-road savings of up to INR 21,500. The new price structure is supported by an 18 percent GST bracket applicable to the company's 350cc engine models.

The company is targeting growth in FY2026-27, leveraging its network of over 230 stores across 200 towns in India. The revised pricing strategy is intended to increase the accessibility of the 350cc and 400cc portfolios while maintaining the engineering standards and engine character associated with the brand.

Updated Pricing (Ex-showroom Delhi):

• Triumph Speed T4: INR 195,000
• Triumph Speed 400: INR 231,890
• Triumph Scrambler 400: INR 259,241
• Triumph Thruxton 400: INR 265,538
• Triumph Scrambler 400 XC: INR 289,534

Manik Nangia, President, Probiking, Bajaj Auto, said, "Bolstered by the massive success of our 400 range, with 100,000 Triumphs now on Indian roads, we enter FY2027 with strong momentum. The 18 percent GST bracket enables more competitive pricing while retaining the character and engineering excellence that define our products. We are confident that with these on-road savings, we will be able to bring many more riders into the Triumph family."

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Royal Enfield has announced the expansion of its Hunter 350 portfolio with the introduction of a Base Premium variant and two additional colourways for the Top variant. The updates were unveiled at the company’s HunterHood event in Lucknow on 4 April 2026.

The new Base Premium variant, available in Tarmac Black, is designed to provide an entry point into the range while incorporating features from higher-specification models.

It now gets alloy wheels replacing traditional spoke rims, a digi-analogue instrument cluster paired with rotary switchgear, single-channel ABS and a slip and assist clutch.

It also gets an updated round halogen headlamp, stitched seat and grab rail.

Furthermore, the top variants get two colour options Mumbai Yellow and Moonshot White.

The expansion aims to increase the reach of the Hunter 350 beyond urban centres into smaller towns and rural markets. The model continues to target a generation of riders seeking a lightweight and agile motorcycle for city environments.

The Hunter 350 base premium Tarmac Black model comes at INR 149,900 and the top variant in Mumbai Yellow / Moonshot White at INR 169,804.

Yadvinder Singh Guleria, Chief Commercial Officer, Royal Enfield, said, “The Hunter 350 continues to resonate strongly with a new generation of riders who value simplicity, usability and a strong sense of identity in what they ride. With the introduction of the Base Premium variant, we are strengthening the Hunter’s proposition by offering meaningful upgrades that enhance the everyday riding experience while keeping the platform accessible to a wider set of riders. This allows the Hunter to continue expanding its footprint not just in urban centres, but increasingly across smaller towns and rural markets as well. Additionally, the new colourways — Mumbai Yellow and Moonshot White — further reinforce the Hunter’s role as a motorcycle that reflects the culture, individuality and self-expression of the riders who choose it. We are confident that the 2026 Hunter 350 will continue to strengthen its place as a defining motorcycle for a new generation of riders across India.”

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