Yulu Launches WhatsApp-Based Road Safety Initiative For Rider Partners
- By MT Bureau
- February 27, 2025

Yulu, a leading micro-mobility solutions provider, has introduced what it claims is India’s first WhatsApp-based ‘road safety learning’ initiative targeted for delivery riders.
The initiative will provide ‘Safety Rider Beginner’ badges to Yulu users who successfully complete the traffic rule education and a quiz. It aims to drive awareness amongst over 30,000 quick commerce and e-commerce delivery partners who use Yulu’s micro e-scooters.
Till date, the company shared, it has engaged over 3,600 Yulu riders, which also includes video-based pledges by over 1,200 riders committing to follow traffic rules.
Yulu stated that its ‘3E’ framework of – Education, Enforcement and Ecosystem Partnerships – integrates technology, processes and strategic collaborations to shape rider behaviour, drive compliance and address public concerns around the safety of hyperlocal delivery.
Amit Gupta, Co-Founder & CEO of Yulu, said, “Following traffic rules is the individual responsibility of every motorist. But as a company dedicated to making urban mobility better for all, Yulu goes the extra mile to educate and guide its users towards the right behaviour. Our commitment to safety is enforced through rigorous systems and built-in safeguards, both on and off the field.”
“Safety is a continuous process that involves multiple stakeholders. Therefore, Yulu collaborates with quick commerce and e-commerce brands, government authorities, police and transport officials to make our cities safer and more sustainable. This integrated approach helps us to tackle the root causes of traffic issues even as we empower countless riders with sustainable livelihood opportunities,” he added.
Going forward, Yulu plans to conduct a roundtable discussion with quick commerce and e-commerce players, along with the Bengaluru Traffic Police, to explore collaborative solutions for improving road safety.
Reise Moto To Power Fan Parks At Season 2 Of Indian Supercross Racing League
- By MT Bureau
- June 27, 2025

The Indian Supercross Racing League (ISRL) has announced a plan to make motorsport accessible to a wider audience with the introduction of the ISRL Fan Park, presented by Reise Moto.
This initiative aims to increase understanding of racing and develop the sport's ecosystem. The Fan Park, a fan engagement area, will visit each race city during Season 2, which runs from October to December 2025.
Reise Moto, the presenting partner for the ISRL Fan Park and an associate sponsor of the league, will support this fan experience.
The ISRL Fan Park will open two days before each Sunday race. It will offer access to the sport, combining motorsport, lifestyle, entertainment and practical experiences over two days. The organisers expect over 5,000 families to attend each weekend.
Eeshan Lokhande, Co-Founder, Indian Supercross Racing League, said, ““ISRL isn’t just about racing it’s about building a new era of motorsport culture in India. Through the Fan Park, we’re inviting fans to go behind the scenes, meet the athletes, watch pit crews in action, and experience the sheer energy of Supercross up close. We also want it to be a space where families feel welcome, and where industry professionals can connect, collaborate and showcase innovation. It’s about unlocking the full potential of what motorsport can offer.”
Yogesh Mahansaria, Managing Director, Reise Moto, said, " At Reise Moto, being a community-first performance brand, fostering motorsports ecosystem with globally acclaimed products for budding and pro racers. Our association with ISRL is rooted in shared values - performance, passion, and innovation. By presenting the ISRL Fan Park and as Associate sponsors of the main league, we’re helping build an experience that reflects our vision and supports the growth of motorsport culture in India, especially for the next generation of riders."
ISRL Fan Park Features:
- Pit-Lane Access and Rider Meet-and-Greets
- Live Supercross Trials, Demo Rides and Electric Bike Zones for Children
- VR/AR Racing Games and Pro Simulators
- Track Walks, Pit Crew Demonstrations and DIY Bike Workshops
- Children’s Zone with Mini Tracks and Activities
- Live Performance by Bands, Food and Beverage and Cultural Acts
- Brand Pavilions, Product Launches from Auto and Gear Brands and VIP lounges
TVS Motor Co Introduces 2025 Apache RTR 160 With Dual Channel ABS
- By MT Bureau
- June 27, 2025

TVS Motor Company, a leading manufacturer of two-wheelers and three-wheelers, has unveiled the 2025 TVS Apache RTR 160 with dual-channel ABS for enhanced safety.
The motorcycle has a peak power output of 16.04 PS at 8,750 rpm and 13.85 Nm of torque at 7,000 rpm.
The TVS Apache RTR 160 features three distinct ride modes – Sport, Urban and Rain. It also comes with TVS SmartXonnect with Bluetooth and Voice Assist. The motorcycle can be had in sporty colour options such as Matte Black and Pearl White with red alloy wheels, with prices starting at INR 134,320 (ex-showroom Delhi).
Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “The TVS Apache RTR 160 has consistently set benchmarks in its segment, evolving with every generation while staying rooted in Apache’s racing DNA. With segment-leading features like Ride Modes, SmartXonnect with Voice Assist, and now Dual Channel ABS, it continues to redefine what riders can expect from a performance motorcycle. TVS Apache is more than a machine; it’s a global community of over 6 million riders. The 2025 TVS Apache RTR 160 builds on this legacy with a sharper design, advanced tech, and track-inspired engineering for a truly thrilling ride.”
Indian Motorcycle Revises Prices On MY2025 Product Range
- By MT Bureau
- June 26, 2025

Indian Motorcycle, America’s First motorcycle company, has announced the official price list for its Model Year 2025 product lineup in India, which includes the Chief, Chieftain, Challenger, Pursuit and the Roadmaster motorcycles. The prices starting INR 2.35 million go up to INR 4.84 million depending on the model.
These heavyweight motorcycles, the company said, represent the finest in American craftsmanship and engineering, delivering an unmatched combination of style, performance and road presence.
Lalit Sharma, Managing Director, Polaris India, said: “Our heavyweight motorcycles have always stood for power, prestige and the spirit of the open road. With the Model Year 2025 lineup, we continue to offer riders world-class machines that deliver premium experiences across every mile. We invite motorcycle enthusiasts to visit our showrooms and discover these legendary models.”
- India Yamaha Motor
- Yamaha National 3S Grand Prix 2024-25
- Ravinder Singh
- National Technician Grand Prix
Yamaha Crowns Top Dealership Talent at National 3S Grand Prix
- By MT Bureau
- June 25, 2025

India Yamaha Motor, a leading two-wheeler manufacturer in the country, recently concluded its Yamaha National 3S Grand Prix 2024–25, a nationwide competition designed to recognise and reward the skills of dealership staff crucial to delivering Yamaha's 'Premium 3S' experience (Sales, Service and Spares). The initiative aims to enhance customer service across the country and acknowledge the vital role played by on-ground personnel.
The 2024-25 Grand Prix featured five categories: Technician, Service Advisor, the new Tele-Caller segment, Parts Manager and Sales Consultant. The competition unfolded in three stages, beginning with regional contests from 15 August to 30 September 2024, which saw a record 7,567 participants. Top performers from online examinations then advanced to zonal rounds held between 17 February and 18 March 2025.
The national finals took place on 24th and 25th June 2025 at Yamaha’s Surajpur facility in Greater Noida, where 40 finalists vied for top honours. The top three in each category were felicitated by senior management. Notably, the winning technician will represent India at the World Technician Grand Prix 2025 in Japan this November.
Judging criteria varied by category, assessing technicians on troubleshooting and maintenance, service advisors on customer handling and timely vehicle delivery and tele-callers on communication skills. Sales consultants were evaluated on their ability to provide a premium customer experience, while parts managers were judged on efficient stock management and customer service.
Ravinder Singh, Senior Vice-President at Yamaha Motor India Sales, said, "The Yamaha National 3S Grand Prix reflects our deep commitment to nurturing frontline talent and recognizing the critical role they play in delivering an exceptional experience for our customers. This platform not only motivates our dealership staff to strive for excellence but also reinforces our brand promise of quality, reliability and top-tier service. We congratulate all the finalists and look forward to seeing the national winners representing India at the global stage in Japan.”
The National Technician Grand Prix (NTGP), which first launched in India in 2010 with 350 participants, has seen exponential growth. The 2023 edition engaged over 6,000 contestants, with the introduction of the Tele-Caller category in 2024-25 pushing overall participation to an all-time high of 7,567. Beyond the competitive aspect, the Grand Prix underscores Yamaha's commitment to ensuring staff are well-equipped to provide exceptional customer care, a core focus for the company. This commitment is further supported by the Yamaha Motor Academy (YMA), a global training initiative that develops 3S dealership staff into 'professional teams' to ensure premium customer service at all touchpoints.
Comments (0)
ADD COMMENT