Shell Lubricants has announced that it has maintained its status as the world's leading supplier of finished lubricants for 19 consecutive years, according to the 23rd edition of the Global Lubricants: Market Analysis and Assessment 2025 report by Kline & Company (Kline).
The report ranks Shell as the number one global lubricants supplier based on finished lubricants sales volumes across automotive and industrial segments worldwide. Shell held a global market share of 11.6 percent, with sales in 2024 split evenly across segments: 37 percent consumer automotive, 32 percent industrial and 31 percent commercial automotive. Shell secured the number one ranking in all three categories: consumer automotive, commercial automotive and industrial.
The Kline report assesses the use of lubricants across end-use industries and emerging market trends such as electric vehicles (EVs) and immersion cooling fluids (ICFs).
Shell attributes its market position to investments in premium and differentiated products, including Shell Helix passenger car motor oil, Shell Rimula truck and heavy-duty engine oils, and Shell Tellus and Shell Gadus for industrial sectors.
In 2025, Shell Helix Ultra upgraded to the latest API SQ specifications, followed by the launch of Shell Advance Ultra with API SP for motorcycles and scooters. The company also renewed its partnership with BMW M Motorsport.
In the industrial sector, Shell introduced DLC Fluid S3, a Direct Liquid Cooling solution for high-performance computing and AI. Shell Lubricants also achieved an industry first when its immersion cooling fluids received Intel certification, enabling their use in data centres worldwide.
Jason Wong, Global Executive Vice-President, Shell Lubricants, said, “At nineteen consecutive years of leadership as the number one global supplier of finished lubricants, we remain focused on the ability of lubricants to power progress across consumer, commercial and industrial applications. Our aim is to become the most customer-focused energy marketer and trader, and we continue to invest in premium, high-efficiency products. These offerings create long- term value in areas where we have market leadership and competitive advantages.”
Sushmita Dutta, Senior Project Manager at Kline, stated, “To maintain the number one position in the global lubricants market for nineteen consecutive years is a remarkable achievement. Our analysis shows that Shell’s success is built on a consistent strategy: investing in technologically advanced, premium products and building lasting relationships with customers across all sectors."
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