Lusso Designs India, a vehicle customisation company and part of Arpanna Group of Companies, has opened its first flagship experience centre in Mumbai.
The facility will function as a showroom and design atelier, displaying vehicles and components such as alloy wheels and upholstery. Lusso Designs is collaborating with designer Dhanesh Chheda of Just Men for this venture.
The company operates production hubs in Pune and Dubai and caters to brands such as Rolls-Royce, Bentley, Lamborghini, Aston Martin, Porsche, Range Rover, Mercedes-Benz, BMW, Audi, Tata Motors, Mahindra & Mahindra, Kia India and Hyundai Motor India.
Pratik Malkan, Chairman, Arpanna Group of Companies, said, "For over five decades, our Group has been built on the belief that enduring businesses are created by combining craftsmanship, innovation and an uncompromising commitment to quality. Lusso Designs represents the natural evolution of that philosophy into the luxury mobility space. India today is witnessing a new generation of discerning consumers who seek experiences that are deeply personal and globally benchmarked. With Lusso, we are not simply introducing another automotive customisation brand—we are creating an ecosystem where design, engineering and craftsmanship come together to redefine luxury ownership for the Indian market and beyond."
Vihaan Malkan, Director, Lusso Designs, said, "The inauguration of our flagship experience centre in Mumbai marks the beginning of a new chapter for the luxury automotive ecosystem in India. Over the past five decades, our group's legacy has been anchored on absolute discretion, precision engineering, and uncompromising quality. Through this experience centre, we are seamlessly fusing international luxury benchmarks with local design sensibilities. We are empowering discerning Indian vehicle owners to realise their ultimate vision of ultra-luxury, personalised comfort, and sustainable design, transforming their vehicles into a true extension of their individual identity."
The new facility is designed for vehicle customisation, offering services ranging from interior overhauls to the integration of materials.
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