Rico Auto Industry Goes For Spoof-Proof Packaging

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  • December 21, 2021
Rico Auto Industry Goes For Spoof-Proof Packaging

MT Bureau

Rico Auto Industries Limited, the aftermarket division of the leading integrated supplier of automotive components and assemblies, has introduced a new spoof-proof packaging to contain spurious parts. The company that is involved right from design and development in making dies and moulds, manufactures automotive components in ferrous and aluminium machined castings. In 2017 it entered the aftermarket. Spurious products with almost look alike packaging are costing companies a great deal of money and goodwill.

Abhishek Kulshrestha

“We have developed a brand new packaging with a phylogenic effect on the whole box but not on the product. Once the box is opened the consumer can ask the retailer to prove the authenticity by putting a screen on the open Lid of the box. Before retailers use to refuse to open the box as there is a barcode on each box that gets distorted by opening the box, but now there are several measures on the box itself to prove the originality of the product,” Abhishek Kulshrestha, Vice President, Rico Auto Industries, said.

After the introduction of GST in July 2017 Rico was confident about a fair playing field and introduced nine new products. Sales increased from INR 100 million to INR 250 million in about 18 months. The company hopes to close 2019-20 fiscal year at around INR 400-500 million despite the slowdown. On the reason that compelled Rico to go for such a packaging he said, “Our market research made us realize that there are many spurious products in the market with the same brand name; this led us to develop a new spoof-proof packaging for our products.”

“We have a policy of launching new product every quarter either for two-wheelers, three-Wheelers or four-wheelers. This quarter we are launching paper plate & paper clutch assemblies for two-wheelers, next quarter we will be launching a product for four-wheelers and till next FY we are also planning to launch a few products for the commercial vehicles market as well. This modus operandi of launching a new product every quarter has added well to our inventory. As of today we have over 500 products for two-wheelers, 100-plus products for four-wheelers, and over 75 products for three-wheelers,” he said.                      

Rico will be conducting awareness campaigns throughout the country among the mechanics and distributors. Earlier there were hardly any safety features on the box to differentiate between spurious and original products. “Now there are phylogenic effects on the box, newly developed design screen recognition method and on top of it we have developed an all-new QR code method to safeguard the interest of distributors as well. This gives confidence to our distributors in being the only distributor of ‘Original’ Rico products in their territory,” Kulshrestha said.

Rico is optimistic about the increasing share in the components aftermarket estimated to grow to INR 800 billion by 2025. “This growing aftermarket will help our market share as well. We are growing every year and we expect to reach a turnover of INR 1 billion by the next financial year,” he said.     

About the short term and long term plans of Rico, Kulshrestha said, “Our short-term plan is to grow gradually in the market and explore new ideas to increase our sales. We are already running a boost initiative programme for our distributors to encourage them. The response is overwhelming even in the phase of an economic slowdown, if we talk about a long-term plan the vision is as clean as a windscreen, we tend to take Rico Auto Industry - After Market division to the new heights and on a successful path of becoming the pioneers in the industry.” (MT)

 

Maruti Suzuki India Sets Record With Over 28.4 Million Vehicles Serviced In FY2026

Maruti Suzuki India Service Centre

Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has established a new corporate benchmark by servicing over 28.4 million vehicles across its domestic network in FY2025–26. This represents the highest annual service load handled by the carmaker since its inception.

The volume throughput was sustained by an expansive retail and aftersales infrastructure consisting of 5,926 service touchpoints across India. To accommodate evolving powertrain architectures and growing volume requirements, Maruti Suzuki India has outlined a long-term network expansion roadmap targeting the establishment of approximately 8,000 active service touchpoints by FY2030–31.

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “Achieving our highest‑ever annual service load is a significant milestone and reflects the trust customers place in Maruti Suzuki’s after‑sales capabilities. I would also like to thank our channel partners for their continued commitment and tireless efforts, which have been instrumental in achieving this milestone.”

“High-quality after-sales service is essential for maintaining vehicle health and ensuring optimal performance throughout its lifecycle. It plays a key role in building long-term customer confidence and strengthening brand loyalty. Since our inception, we have consistently believed that our service footprint should remain ahead of sales. As vehicle technologies advance and customer expectations continue to evolve, we remain committed to expanding our service footprint and introducing innovative service formats to address diverse customer needs more efficiently. By FY 2030-31, we aim to establish about 8,000 service touchpoints,” he added.

STUDDS Launches Helios Effect Full-Face Helmet At INR 3,445

Studds Helios

STUDDS Accessories has launched the Helios Effect, a new graphic decal edition of its flagship full-face helmet at INR 3,445. The model joins the existing Helios lineup, which includes the Unicolor, D1 Asphalt, D2 Circuit and Superman Edition variants.

The Helios platform was initially developed for Southeast Asian markets – debuting first in the Philippines, before expanding to Colombia, Mexico and subsequently India. The new ‘Effect’ variant updates the visual design with a hard-edged, polygonal graphic pattern inspired by modern sports car panels and performance motorcycle fairings.

The helmet is constructed from an injection-moulded, high-impact engineering thermoplastic shell paired with an integrated rear aerodynamic spoiler to manage wind resistance. The complete assembly weighs 1,400 grams.

Safety and impact management are handled by a regulated-density Expanded Polystyrene (EPS) inner liner designed to distribute impact forces across distinct zones. The helmet carries dual safety compliance certification, meeting the Bureau of Indian Standards ISI index (IS 4151) and the United States Department of Transportation (DOT) FMVSS No. 218 standards.

The Helios Effect features a silicone-coated dual-visor system that pairs a clear outer visor with a drop-down, smoked inner sun shield. The outer visor is fitted with an AntiFog100 film designed to prevent condensation for up to 100 seconds. Visor removal and cleaning are handled via a toolless, one-touch quick-release mechanism.

The helmet incorporates a front-to-rear dynamic ventilation network, featuring intake and exhaust ports integrated directly into the shell moulding to maintain uniform airflow.

The interior design includes hypoallergenic lining, cataphote retro-reflective padding, eyeglass EasyFit, speaker pockets and retention system.

The variant is being rolled out across traditional brick-and-mortar dealerships and dedicated STUDDS retail outlets, with online marketplace distribution currently in development. It is available in three sizing options – Medium (57 cm), Large (58 cm) and Extra-Large (60 cm) across matte and gloss treatments.

The product launches with six distinct graphic colour configurations – Black & Chameleon Blue, Black & Red, Black Grey & Red, Black White & Red, Black & Grey and Black Blue & White.

Sidhartha Bhushan Khurana, Managing Director, STUDDS Accessories, said, "The Helios has been an important model for us, both in international markets where it first found its audience and in India where it has built genuine momentum. It was designed for riders who want a full-face helmet that does not compromise on features or protection and that is what it has consistently delivered. The Helios Effect gives that same product a more expressive graphic identity."

Tata Motors Partners HPCL For Recycling Of Used Automotive Lubricants

Tata Motors - HPCL

Hindustan Petroleum Corporation (HPCL) and Tata Motors have signed a Memorandum of Understanding (MoU) to launch a pilot project for the collection and recycling of used automotive lubricants.

The partnership seeks to establish an organised collection and transport system for used lubricants, which are classified as hazardous waste. Under the agreement, the collected waste oil will be sent to registered facilities for re-refining into base oil. This initiative is designed to support compliance with India’s Extended Producer Responsibility (EPR) regulations and reduce the environmental hazards associated with improper oil disposal.

The pilot program will be introduced across selected states and will be monitored by a joint committee composed of representatives from both companies. HPCL will manage the aggregation and logistics of the waste oil through its established collection mechanisms. Tata Motors will utilise its network of over 4,500 sales and service touchpoints across the country to collect used lubricants from vehicles during maintenance.

Ch Srinivas, Executive Director of Lubes at HPCL, said, "Achieving true circularity in used oil begins with reintegrating re-refined base oil into finished lubricants. Our collaboration with Tata Motors is a significant step towards building a scalable model for used oil circularity and reducing the carbon footprint across operations."

Vikram Agrawal, Head of Parts and Services, Tata Motors, said, "Used automotive lubricant, if not handled responsibly, can cause long‑term environmental harm. Addressing this challenge calls for credible partners, clear processes and the ability to operate at scale. HPCL has been a trusted partner to Tata Motors across multiple dimensions, and this collaboration allows us to take a meaningful step towards organised and responsible recycling. With the combined strengths of both organisations, we believe this pilot can help establish a robust foundation for wider industry adoption."

Automechanika Dubai To Relocate To Dubai Exhibition Centre In 2026

Dubai Exhbition Centre

Automechanika Dubai, one of the leading automotive aftermarket exhibitions, has announced that its 2026 edition will move to the Dubai Exhibition Centre (DEC) at Expo City. The event is scheduled to take place from 10–12 November 2026, marking a shift from its previous venue to accommodate growth in the automotive aftermarket sector.

The relocation follows the 2025 edition, which recorded 50,308 visitors and 2,273 exhibitors. The new venue at DEC will offer 110,000 sqm of space, allowing for more international pavilions and product sections. The site is located near Al Maktoum International Airport and Jebel Ali Port, aligning with the D33 economic agenda to enhance Dubai's role as a logistics hub.

Market analysis suggests the Middle East and Africa automotive aftermarket will reach a value of USD 87 billion by 2034. This growth is linked to an increase in vehicle numbers, digitalisation of supply chains, and electrification. Several companies, including Hankook & Company, Hanon Systems and National Paints, have confirmed participation for the 2026 event.

Tommy Le, Show Manager, Messe Frankfurt Middle East, said, “Our move to the Dubai Exhibition Centre in 2026 is closely aligned with Dubai’s D33 economic agenda, which places trade, investment and global competitiveness at the heart of the Emirate’s long-term vision. As the future epicentre for mega events and international business gatherings, DEC represents the next phase of Dubai’s evolution as a world-leading exhibition and logistics hub.”

The 2026 exhibition will maintain its focus on sustainability, electrification, and innovation. Features such as Innovation4Mobility, Fleet FWD and the Automechanika Dubai Awards will continue at the new location to support knowledge exchange and industry partnerships.