Pritika Auto Bags INR 25 Million Per Annum New Order For Components From Tractor OEM

Pritika Auto

Pritika Auto Industries, a precision machined components manufacturer for the tractor and heavy commercial vehicles, has bagged a multi-year order from a leading multinational tractor manufacturer in India.

The company is set to supply – differential housing assembly, front cover CCF and link top link crank to the tractor manufacturer. The order will contribute INR 25 million per annum to the company’s topline.

At present, the company counts the likes of Escorts Kubota, Tractor & Farm Equipment, Mahindra & Mahindra, Ashok Leyland, Tafe Motors, Brakes India and SML Isuzu among others as its top clients.

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    Euler Motors Appoints Ashish Tandon As Global Head For Customer Excellence

    Ashish Tandon - Euler Motors

    Euler Motors, a leading electric commercial vehicle (EV) manufacturer, has appointed Ashish Tandon as its new Global Head for Customer Excellence.

    With over two decades of experience, Tandon will spearhead EV technology integration for a speedy buyer experience that is scalable across all channels.

    Prior to joining Euler Motors, Tandon has worked with Tata Motors (commercial vehicle business), TAFE and Mahindra & Mahindra. He comes with an Engineering background along with an Advanced certification in EV technology from IIT Delhi.

    Saurav Kumar, Founder & CEO, Euler Motors, said, “Like with our vehicles, we want to deliver a differentiated and matchless customer experience – on par with, or better than, the experience with ICE vehicles – both in the pre purchase phase as well as in aftersales service. We welcome Ashish to our leadership team and are excited for the future, we will chart together for Euler Motors and for the industry. With his proven track record of driving customer-focused transformation, Ashish complements Euler Motors’ foundational vision of accelerating India’s EV changeover seamlessly and in shaping the future of mobility in India."

    Ashish Tandon added, "I am honoured to join Euler Motors. The company’s performance has been inspiring.  The EV narrative so far in India has been focussed on Product and adoption, and I am delighted that Euler Motors has chosen to invest its energy on the post-acquisition narrative, as that is crucial to fuel the transformation of mobility in India. My conversations with the young talented team at Euler Motors have been energising and I greatly look forward to contributing to the mobility transformation they envision, and India deserves." 

    At present, Euler Motors sells the Storm EV in the LCV space, and the HiLoad EV in the electric three-wheeler space.

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      TKM Concludes Toyota Safety Education Programme In Bangalore

      TKM Concludes Toyota Safety Education Programme In Bangalore

      The second annual edition of Toyota Kirloskar Motor's (TKM) flagship Toyota Safety Education Programme (TSEP) has finished successfully in Bangalore. Titled ‘Road Safety – My Right, My Responsibility’, the campaign keeps educating and enforcing the obligation of future road users in order to create safer roads throughout India.

      Chief Guest Dr Anil Kumar, Bangalore Traffic Police Department, along with Sudeep Dalvi, Chief Communication Officer, Senior Vice President & Head State Affairs, TKM, highlighted the importance of fostering road safety awareness at the grassroots level. TSEP, which was created to include schoolchildren as important road safety ambassadors, has shown itself to be a transformative programme that fosters responsible driving behaviour and has a cascading effect on families and communities. Measurable results show that TSEP is successful; assessments show that participants' understanding of road safety has significantly increased, underscoring the programme's ability to instil a culture of road safety in young students.

      With more than 150,000 fatalities annually, India has the greatest number of road collision deaths worldwide. For those aged 5 to 29, road accidents continue to be the primary cause of mortality. TKM introduced TSEP in 2007 to address this challenge by including road safety into the curriculum of schools. Over 800,000 pupils countrywide have benefited from TSEP's ‘Child to Community’ programme, which has turned schoolchildren into road safety champions. Building on its achievements, TKM commemorated the completion of programme batches in Delhi and Bangalore this year. Mumbai will host the next phase of the programme as it grows, with an annual event scheduled for 11 February 2025. The initiative seeks to strengthen its commitment to attaining zero road fatalities by involving nearly 70,000 children and 600 instructors in 140 schools.

      Students demonstrated their knowledge of road safety through activities including poster-making, skits, songs, Mad Ads and fact-based video presentations at the Bangalore event. These interactive formats inspired creative ideas for safer roadways while making learning interesting and effective. An awards ceremony celebrating the outstanding work of students, instructors and schools that were instrumental in enhancing the programme's effect marked the event's conclusion.

      Dr Kumar said, “Programmes like the Toyota Safety Education Programme demonstrate the powerful impact of early education and community engagement in fostering responsible road behaviour. By focusing on schoolchildren, TKM is successfully empowering a generation to lead the change within their families and communities. The creativity and enthusiasm shown by students highlight the effectiveness of this initiative in inspiring a long-term commitment to road safety. Toyota’s dedication to reducing road accidents and ensuring citizen safety sets a commendable benchmark for corporate contributions towards national safety goals.”

      Dalvi said, “At Toyota, our commitment to road safety extends beyond the manufacturing of safe cars; we strive to grow in tandem with society and enrich the lives of the communities we serve. By promoting road safety and instilling behavioural change, we aim to create a safer future for all. Since 2007, through initiatives like the Toyota Safety Education Programme, we have reached over 800,000 students, empowering them to become 'road safety ambassadors' who inspire positive change within their families and communities. This holistic approach is a reflection of our core philosophy of giving back to society and addressing critical challenges like road safety. Together with our partners, we remain dedicated to achieving our vision of zero road fatalities and fostering a culture of responsible road behaviour across the nation.”

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        Sonalika Registers Highest-Ever January Overall Sales Of 10,350 Tractors

        Sonalika Registers Highest-Ever January Overall Sales Of 10,350 Tractors

        Sonalika Tractors, India's top tractor export brand, has kicked off 2025 on a positive note with its best-ever January total sales of 10,350 tractors.

        While making sure that every farmer has access to strong, dependable and efficient farm equipment to take their farming experience to new heights, Sonalika has been continuously setting new standards in the tractor sector. Sonalika, a reputable brand in more than 150 nations, is steadfast in its resolve to guarantee client happiness, which motivates even more extraordinary accomplishments.

        Raman Mittal, Joint Managing Director, International Tractors Limited, said, ‘We have always lived up to our belief and three core philosophies – providing the best products and services, looking after the interests of our stakeholders and doing business ethically without any shortcuts. It has always inspired us to push our limits to set new performance benchmarks in the tractor industry and enabled us to start the 2025 journey with our highest ever January overall sales of 10,350 tractors. We have continued to grow in volume and gain market share in the domestic market as well as beaten industry growth in January 25. Water reservoir levels surged significantly, surpassing the 10-year average LPA in the southern, western and central regions. Moreover, favourable La Nina conditions are expected to further enhance Rabi crop acreage. As we look ahead to achieve even greater milestones in 2025, we are committed to deliver customised tractors and continue to drive farmer’s prosperity in every region.”

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          Tata Motors Signs MoU With Government Of Maharashtra To Restore 1,000 Water Bodies

          Tata Motors Signs MoU With Government Of Maharashtra To Restore 1,000 Water Bodies

          Tata Motors has signed a memorandum of understanding (MoU) with Government of Maharashtra to restore 1,000 water bodies in over 20 districts in the water-stressed regions of the state.

          By utilising the ‘Gal Mukt Dharan Gal Yukt Shivar Yojana’, a community-based de-siltation programme, in collaboration with the Maharashtra government's Soil and Water Conservation Department, NAAM Foundation, and local communities, Tata Motors successfully revitalised 356 water bodies in Maharashtra in 2024. Approximately six million cubic metres of silt were excavated as a consequence of the initiative in 10 districts: Pune, Palghar, Thane, Satara, Dhule, Solapur, Chandrapur, Ahmednagar, Beed and Latur. In addition to helping 7,000 farmers, this cooperative effort has greatly increased the water table and enhanced access to drinkable water in rural Maharashtra, creating a capacity of almost seven billion litres of water.

          Tata Motors now plans to expand the water conservation programme to more than 20 districts throughout the state, including the water-scarce areas of Marathwada and Vidarbha. In Amravati, Latur, Chandrapur, Nagpur, Nanded, Parbhani, Akola, Gadchiroli, Yavatmal, Dharashiv, Chhatrapati Sambhaji Nagar, Ahilya Nagar, Sangli, Solapur, Pune, Palghar, Thane and other districts of the state, the planned partnership seeks to revitalise and revitalise a thousand water bodies. The programme's implementation partner will be NAAM Foundation.

          Gal Mukt Dharan Gal Yukt Shivar Yojana gives farmers with preapproved funding for silt delivery to their farms, hence improving soil fertility. The end-to-end digital monitoring method assures project agility and transparency throughout. The success and effect of water body rehabilitation in Maharashtra demonstrate Tata Motors' commitment to long-term development and rural community upliftment.

          Vinod Kulkarni, Head of Corporate Social Responsibility at Tata Motors, said, “We are immensely proud to have strengthened our partnership with the Government of Maharashtra and NAAM Foundation to address the impact of droughts and water scarcity in the state. The successful rejuvenation and restoration of 356 water bodies in 2024 has encouraged us to scale up the programme to over 20 districts and reach many more villages in Maharashtra. This programme strives to raise the water table, provide access to potable water, make irrigation water available throughout the year, thus improving livelihood for villagers.”

          Priya Khan, Officer on Special Duty – Chief Minister’s Office, Government of Maharashtra, said, “The Government of Maharashtra launched the 'Gal Mukt Dharan, Gal Mukt Shivar Yojana’ to increase water capacity of existing dams and water bodies. This programme has evolved into a people’s movement thanks to the invaluable support of our partner organisations like Tata Motors and NAAM Foundation. Together, we are not just restoring water bodies; we are fostering resilience and sustainability to reduce the impact of recurring droughts in the state.”

          Ganesh Thorat, CEO – NAAM Foundation, said, “The NAAM Foundation began addressing Maharashtra's acute water shortage in 2015. Our partnership with Tata Motors and the Government of Maharashtra is a significant milestone towards these efforts. Last year we collectively expanded our work to 10 districts. We are happy to see that the positive impact of the water conservation efforts will now reach more districts.”

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