Sonalika Tractors, India's leading tractor export brand, achieved a new record for domestic year-to-date (YTD) sales in FY25, selling 63,136 tractors. This includes a sevenfold increase above industry performance and highlights the brand's ongoing competence in bringing farmer-centric innovative agricultural solutions to the world's largest tractor market.

Sonalika's has become a household name for over 1.7 million farmer households with its agility and quickness in delivering tailored tractors that assure plentiful harvests for farmers. The brand's dedication to increasing farm mechanisation aligns with the Central Government's recent push to leverage technology to develop novel agricultural solutions that boost production. Sonalika has already begun its annual 'Sonalika Heavy Duty Dhamaka' promotion to assist farmers in adopting cutting-edge farm technology at optimal rates and celebrating success throughout all seasons.

Raman Mittal, Joint Managing Director, International Tractors Limited, said, “Every farmer’s demand is unique and therefore, a distinctive approach of developing customised farm solutions is essential and already deeply inscribed in our DNA. Our unique proposition for the tractor industry has enabled us to record our highest ever domestic YTD sales of 63,136 tractors and continuously gain market share in India. This includes a staggering 7X growth over industry performance and validates that adopting optimised farm technologies in tractors is fast taking centre stage in the farming community. The successful decade completion of ‘Make-in-India’ initiative has brought in the world focus on quality manufacturing in India, and we have been a proud home-grown brand to have been leading India’s growth story in tractors as No. 1 tractor export brand. The recent push of the Central Government towards adoption of technology in agriculture is in line with Sonalika's commitment to increase productivity powered by farm mechanisation. We are more than ready to make sure that farmers remain equipped with the best heavy-duty tractors and will continue with our innovative journey.”

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Pune-headquartered Force Motors has signed a Memorandum of Understanding (MoU) with the Ministry of Road Transport & Highways (MoRTH) to participate in the Commercial Vehicle Replacement Scheme for the Delhi-NCR region.

The scheme facilitates the replacement of BS-IV and older trucks and buses in Delhi-NCR with BS-VI or electric vehicles to lower emissions. Under the agreement, Force Motors will provide benefits to customers through its dealership network in the region.

Prasan Firodia, Managing Director, Force Motors, said, "Force Motors is pleased to partner with the Government of India in this important initiative to modernise the commercial vehicle fleet in the Delhi-NCR region. The scheme aligns with our commitment to delivering cleaner, more efficient mobility solutions. We look forward to enabling fleet operators and customers to transition to the latest generation of commercial vehicles through this collaborative initiative."

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Chennai-headquartered automotive major Ashok Leyland has inaugurated a new dealership for Light Commercial Vehicles (LCVs) in Ratnagiri. This facility is the 16th LCV dealership in Maharashtra, adding to a distribution network of 950 touchpoints across India.

The new dealership is operated by Lavekar Motors as a 3S (Sales, Service and Spares) facility, which features 8 service bays and is located near Mahanagar CNG Pump.

Viplav Shah, Head – LCV Business, Ashok Leyland Ltd. said, “Maharashtra has always been an important market for us, and we are excited to further strengthen our presence in this region. Our relationship with customers is built on trust, performance, and shared growth. Our products are known for their superior mileage, reliability, and performance with a robust network and an industry-leading service retention, we take pride in the continued confidence our customers place in us. The opening of this new dealership marks yet another step in our commitment to delivering world-class products and unmatched services to our valued customers.”

Till date, Ashok Leyland has sold over 600,000 LCVs in India, which are manufactured at the Hosur plant.

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US-headquartered electronic systems and technology company for commercial vehicles, buses, coaches, and off-highway equipment, Stoneridge, has announced its participation in IAA Transportation 2026.

The company is set to exhibit the EVO ECU platform, an electronic control unit designed to support the transition to software-defined vehicles (SDVs). The unit provides processing capability and connectivity, intended to manage vehicle complexity while reducing integration efforts and system costs.

Natalia Noblet, President and CEO, Stoneridge, said, “IAA Transportation will provide our first opportunity to showcase the significant advancements we have invested in to support our customers’ evolving needs. Our investments in engineering, software development, and customer-focused innovation are enabling us to deliver solutions that improve safety, simplify vehicle integration and increase operational efficiency.”

Stoneridge will also feature its Innovation Truck, a demonstrator vehicle equipped with an integrated vision solution and connected tractor and trailer technologies. The display follows the MirrorEye Camera Monitor System, for which the company has produced over 150,000 units. The demonstrator serves to show the integration of the company's technology portfolio for driver awareness and fleet operations.

Christian Leblanc, Global Vice-President of Product and Project Management, Stoneridge, said, “Vehicle architectures are evolving rapidly as manufacturers seek greater functionality, flexibility, and efficiency. EVO ECU has been designed to address these challenges by providing a high-performance platform that simplifies integration while enabling future expansion for emerging safety, security, and connectivity applications. Equally as importantly, the platform has been designed with commercial vehicle manufacturers in mind. It provides the scalability required to support future innovations while helping customers reduce complexity throughout sourcing, validation, and deployment.”

Stoneridge employs approximately 3,200 people. Its European operations include offices and technology centres in Sweden, the Netherlands, Estonia, France and the United Kingdom.

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New Holland, a brand of CNH Group, has expanded its farm mechanisation portfolio in India with the launch of its new HD and XHD Series Rotary Tillers (Rotavators). The new range is manufactured at the company’s facility in Pune.

The equipment is designed for diverse soil types and agro-climatic zones, aiming to improve soil preparation, productivity, and field performance. A high swing diameter facilitates deeper tillage, improving seed-to-soil contact. The heavy-duty multi-speed gearbox allows farmers to adjust operations based on specific soil conditions, which the company states helps optimise fuel use and save time. The units incorporate Metal Twin-Faced (MTF) seals to protect the rotor hub from water ingress, and utilise DTM paint technology for corrosion resistance.

Tarun Khanna, Director Marketing (AG) India, New Holland, said, "Farm mechanisation is increasingly becoming a key driver of agricultural productivity and efficiency in India. As farmers look for equipment that can deliver superior performance, durability and operational efficiency, the demand for reliable mechanisation solutions continues to grow. The launch of our HD and XHD Series Rotary Tillers reinforces New Holland's commitment to supporting Indian farmers with advanced implements that are engineered for demanding field conditions and designed to enhance productivity."

Following the national unveiling at the company's Greater Noida facility, New Holland plans to introduce the range through a series of dealer-level launches across India. This release is part of the brand’s broader strategy to offer a comprehensive suite of agricultural implements to support modern farming practices.

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