Changing With Times Helped Tata Motors Respond Customer Service Better

Changing With Times Helped Tata Motors Respond Customer Service Better

Seeking details on how the Passenger Vehicle Business Unit of Tata Motors, like many other vehicle makers, faced several challenges from the aftermarket perspective during the lockdown and COVID-19 induced New Normal, the company spokesperson said, there were not many challenges as everything had been planned from their end well in time. However, during the initial days of lockdown, getting special permission from local authorities in certain markets was one challenge the company faced which was eventually resolved.

Tata Motors ensured that its customers and COVID frontline workers received seamless customer experience. As a part of its initiative, the company introduced tips to take care of their vehicles during lockdown along with breakdown assistance and hotline service, that was attending calls 24x7 to provide the necessary support. It also introduced an exclusive helpline for frontline COVID workers and healthcare professionals during the lockdown. Customers could dial the dedicated numbers for assistance in case of any emergency needs. The company has taken necessary approvals from local authorities to attend to vehicles safely and efficiently with all precautionary measures. It serviced 200 plus vehicles of COVID fighters such as doctors/police during the lockdown period across the country. To further support, it also extended the warranty and scheduled service period.

For all pending service appointments, the team called customers to ensure them that their vehicle was in safe hands. Given the relaxation in curbs, restarting of service appointments will be planned in a staggered manner to ensure sanitisation and social distancing to maintain utmost customer safety, the spokesperson said.

However, the average time to respond to customers’ call for repair/ service varied depending upon various factors. For service requests, customers could call the customer care number, where specialists were available to answer queries 24x7, he said. In the case of emergency roadside assistance, the company made arrangements that the services team reaches the location within 60 minutes under city limits and within 120 minutes on ghat roads and other places. The average time per service appointment depends on the type of job that needs to be done on the vehicle. For regular paid service it takes around three to four hours, and free services or minor check-ups are taken care of within 90 minutes, he said. “We have 633 workshops across the country, 444 dealer workshops and 189 TASCs (Tata Authorised Service Centres),” he added.

While these initiative are taken to cater to the requirements of the customers, the vehicle makers also face specific issues about increasing number of stock-keeping units, triggered by more models and variants being introduced. However, Tata Motors has been using a very sophisticated analytical tool to predict the consumption and stock accordingly. The planning for spare parts inventory is done at the dealerships to ensure that sufficient stock is available for all the models based on consumption pattern.

Skilling

Talking on the need to upskill the workforce at authorised service centres, the spokesperson said, upskilling is a continuous process to keep all the dealer workforce updated on the latest technological introductions in the new range of vehicles. “We have seven training centres across the country and are currently conducting regular online training sessions to ensure that our dealer manpower is well acquainted with the same,” he said.

With technological advancements in the cars increasing with every new model, the challenge is to match the service centres to cater to the emerging requirements. From a customer’s perspective, it is more convenient to operate any function with the click of a button or a touch screen. Therefore, from a service perspective, it has become easy to identify service requirements in the vehicle through the medium of a laptop, thereby resulting in faster repairs. “Tata Motors Passenger dealerships have a separate profile of DET (Diagnostic Expert cum trainer) who is skilled in identifying such service requirements and ensures that repairs take place faster and with accuracy. We do not see any challenges from a security perspective, as all technology and electronics in the vehicles undergo multiple tests before being launched,” he said.

Talking on sustainable initiatives, he said, “Earlier in September, the Tata Nexon became the first Indian car to be published on the prestigious International Dismantling Information System (IDIS) platform for End-of-Life Vehicles (ELV). With this achievement, Tata Motors reiterated its holistic commitment towards making the entire life cycle of its products sustainable, i.e. from the development of ultra-low/zero-emission vehicles to responsible dismantling and recycling of the vehicle at the final ELV stage. This milestone on the Nexon signifies the increasing commitment of Tata Motors to ‘End of Life’ across its range of vehicles and the beginning of sustained declaration of dismantling procedures across its entire range of vehicles that are complex with increasing technological content, though over the years commercial vehicles have achieved good levels of recyclability where dismantling procedures are better understood.” (MT)

SIAM Hosts 4th International Conference On Sustainable Circularity In New Delhi

SIAM

The Society of Indian Automobile Manufacturers (SIAM) organised the 4th International Conference on Sustainable Circularity today at the India Habitat Centre. The event, part of SIAM Sustainable Mobility Week 2026, focused on the transition to an automotive circular economy through policy, innovation and industry collaboration.

The conference addressed the lifecycle of automotive production, including eco-design, material use, recycling systems and regulatory alignment. A context paper titled ‘Accelerating India’s Transition to an Automotive Circular Economy’ was released during the proceedings.

The event saw discussions highlighting the expansion of India's scrapping infrastructure. There are currently between 125 and 130 Registered Vehicle Scrapping Facilities (RVSFs) operational across the country. Officials noted that while technology for recycling exists, challenges remains regarding traceability, policy clarity and the informal sector.

Key priorities identified for the sector include:

  • 3R Framework: Implementation of schemes to reduce resource use, reuse components, and recover materials.
  • Extended Producer Responsibility (EPR): Strengthening regulations to manage vehicle end-of-life.
  • Digital Tracking: Improving the monitoring of vehicles to assist in disposal planning.
  • Automated Testing: Expanding Automated Testing Stations to increase the flow of End-of-Life Vehicles (ELVs) to formal recyclers.

Mahmood Ahmed, Additional Secretary, Ministry of Road Transport and Highways, said, “We have a larger responsibility to meet the needs of the country. Our regulations and standards are aligned to reduce emissions, improve fuel efficiency, and promote cleaner fuels. The Vehicle Scrapping Policy, is a major step forward and the ecosystem is now developing with nearly 125 to 130 Registered Vehicle Scrapping Facilities operational.”

Prashant K Banerjee, Executive Director, SIAM, stated, “We must address air quality and vehicle end of life management, especially in Delhi NCR. ELV feed to Registered Vehicle Scrappage Facilities (RVSFs) needs to be increased. Documentation gaps with previous owners, especially for two-wheelers, and pending issues like unpaid challans, insurance and road tax must be resolved urgently.”

Vikram Kasbekar, Executive Director and CTO, Hero MotoCorp, added, “The development of Registered Vehicle Scrapping Facilities is key to a sustainable mobility ecosystem. Initiatives like PM E-Drive have strengthened the industry and sped up readiness. Engaging non-registered recyclers constructively will help formalise processes.”

The event featured sessions on material innovation and the role of startups in recycling. Participants discussed the use of copper, tyre recycling and carbon business models. The consensus among attendees was that circularity must be integrated into initial product design rather than being treated solely as a post-consumer activity.

The Sustainable Mobility Week concludes on 19 February with the 1st International Conference on Automotive Material Compliance and Sustainability.

adidas x Audi Revolut F1 Team Collection Launches Globally

adidas x Audi Revolut F1 Team Collection Launches Globally

Audi is set to make its highly anticipated debut as a factory team in Formula 1 this March, and to mark the occasion, it is launching a comprehensive new merchandise line. Developed in partnership with adidas, the adidas x Audi Revolut F1 Team collection will be available to the public starting 19 February 2026. The initiative is designed to galvanise a global community and attract new followers to the brand by offering a tangible connection to its motorsport project.

The partnership has produced a diverse range of over 160 products, structured into two primary categories. The first is official teamwear, which features high-performance functional clothing unveiled in Berlin this January. This line incorporates advanced adidas technologies and is meticulously engineered for the specific demands of the team's personnel. This includes race-ready athletic wear for drivers Nico Hülkenberg and Gabriel Bortoleto, ergonomic and stylish garments for engineers during long stints at the track and durable, function-focused attire for the mechanics.

Complementing this is a dedicated fanwear collection aimed at a wider audience. Designed for everyday wear, it spans T-shirts, hoodies, jackets and footwear, blending modern lifestyle aesthetics with sportswear comfort. The fan range includes core essentials in the team’s primary colours to express team identity, as well as elevated pieces with subtle branding for a contemporary look. Exclusive merchandise for the two drivers is also featured. Throughout the season, limited-edition special drops will be introduced, celebrating the team's evolving identity and culture.

The entire collection draws its aesthetic from the Audi R26 race car. The teamwear features subtle grey and chalk tones inspired by the car’s titanium-coloured paintwork, while red accents serve as a unifying element, reflecting Audi’s broader visual identity in the championship. From 19 February 2026, fans will be able to purchase the collection through the team’s new e-commerce platform, as well as from adidas and select retail partners.

Rapido Unveils Unified Brand Identity For Multi-Modal Operations

Rapido

Rapido has launched a new brand identity, transitioning from its bike-taxi origins to a multi-modal mobility ecosystem. The refresh features a wordmark-focused logo that replaces the company's original bike-centric imagery to reflect its expanded service portfolio.

The rebranding follows Rapido’s diversification into various transport and travel sectors. The platform currently facilitates over 5 million rides daily across 400 cities and has surpassed 50 million total rides.

The unified app now integrates several transport modes and adjacent services, including bike taxis, auto-rickshaws & cabs, parcel deliveries and integrated OTA services for flights, hotels, buses and trains.

Rapido has established a presence in Tier 2 and Tier 3 markets, functioning as a livelihood platform for over 3 million captains. The company utilises a SaaS-driven framework to manage its independent workforce and transport categories.

Pawandip Singh, Chief Marketing Officer, Rapido, said, “Our new brand identity is a milestone that mirrors the scale and diversity of the millions of journeys we facilitate every day. Rapido has always stood for simplifying travel and making it affordable for all. By evolving our visual language, we are reinforcing our promise to be the 'Wheels of Bharat' – moving beyond our origins to provide a truly integrated, homegrown solution that connects every Indian from the first mile to the last, and every getaway in between.”

The new identity will be implemented across the Rapido app, captain ecosystem and digital platforms over the coming weeks.

Honda Announces Organisational Changes To Boost Competitiveness, Combines ICE & EV Biz

Honda

Japanese automotive major Honda Motor Co., has announced organisational and operational changes effective 1 April 2026. The restructuring aims to enhance the company's ability to respond to market trends and deliver technologies within its automobile, motorcycle and power products divisions.

The research and development functions currently held within Automobile Development Operations and the SDV (Software-Defined Vehicle) Business Development Unit will be transferred to Honda R&D Co.

Since 2020, Honda has operated production model development and future technology research as separate entities. The new structure integrates the process from technology selection to market launch into a single flow. This change is intended to increase speed and flexibility in responding to the business environment.

Honda will disband the SDV Business Development Unit and reorganise its Automobile Business Strategy and Sales Units into two new entities: the Business Strategy Unit and the Regional Business Unit.

These changes are designed to:

  • Improve automobile business profitability.
  • Enhance product planning and sales based on customer needs.
  • Strengthen product competitiveness over the mid-to-long term.

The company will integrate sales, business strategy and product development functions for its electric and internal combustion engine (ICE) businesses. Previously, these were managed separately. As the electrification strategy enters the execution stage, this integration aims to optimise resource allocation and support carbon neutrality goals.

Through these changes, Honda intends to accelerate corporate transformation through electrification and intelligent technologies to maintain a distinctive presence in the global market.