Changing With Times Helped Tata Motors Respond Customer Service Better

Changing With Times Helped Tata Motors Respond Customer Service Better

Seeking details on how the Passenger Vehicle Business Unit of Tata Motors, like many other vehicle makers, faced several challenges from the aftermarket perspective during the lockdown and COVID-19 induced New Normal, the company spokesperson said, there were not many challenges as everything had been planned from their end well in time. However, during the initial days of lockdown, getting special permission from local authorities in certain markets was one challenge the company faced which was eventually resolved.

Tata Motors ensured that its customers and COVID frontline workers received seamless customer experience. As a part of its initiative, the company introduced tips to take care of their vehicles during lockdown along with breakdown assistance and hotline service, that was attending calls 24x7 to provide the necessary support. It also introduced an exclusive helpline for frontline COVID workers and healthcare professionals during the lockdown. Customers could dial the dedicated numbers for assistance in case of any emergency needs. The company has taken necessary approvals from local authorities to attend to vehicles safely and efficiently with all precautionary measures. It serviced 200 plus vehicles of COVID fighters such as doctors/police during the lockdown period across the country. To further support, it also extended the warranty and scheduled service period.

For all pending service appointments, the team called customers to ensure them that their vehicle was in safe hands. Given the relaxation in curbs, restarting of service appointments will be planned in a staggered manner to ensure sanitisation and social distancing to maintain utmost customer safety, the spokesperson said.

However, the average time to respond to customers’ call for repair/ service varied depending upon various factors. For service requests, customers could call the customer care number, where specialists were available to answer queries 24x7, he said. In the case of emergency roadside assistance, the company made arrangements that the services team reaches the location within 60 minutes under city limits and within 120 minutes on ghat roads and other places. The average time per service appointment depends on the type of job that needs to be done on the vehicle. For regular paid service it takes around three to four hours, and free services or minor check-ups are taken care of within 90 minutes, he said. “We have 633 workshops across the country, 444 dealer workshops and 189 TASCs (Tata Authorised Service Centres),” he added.

While these initiative are taken to cater to the requirements of the customers, the vehicle makers also face specific issues about increasing number of stock-keeping units, triggered by more models and variants being introduced. However, Tata Motors has been using a very sophisticated analytical tool to predict the consumption and stock accordingly. The planning for spare parts inventory is done at the dealerships to ensure that sufficient stock is available for all the models based on consumption pattern.

Skilling

Talking on the need to upskill the workforce at authorised service centres, the spokesperson said, upskilling is a continuous process to keep all the dealer workforce updated on the latest technological introductions in the new range of vehicles. “We have seven training centres across the country and are currently conducting regular online training sessions to ensure that our dealer manpower is well acquainted with the same,” he said.

With technological advancements in the cars increasing with every new model, the challenge is to match the service centres to cater to the emerging requirements. From a customer’s perspective, it is more convenient to operate any function with the click of a button or a touch screen. Therefore, from a service perspective, it has become easy to identify service requirements in the vehicle through the medium of a laptop, thereby resulting in faster repairs. “Tata Motors Passenger dealerships have a separate profile of DET (Diagnostic Expert cum trainer) who is skilled in identifying such service requirements and ensures that repairs take place faster and with accuracy. We do not see any challenges from a security perspective, as all technology and electronics in the vehicles undergo multiple tests before being launched,” he said.

Talking on sustainable initiatives, he said, “Earlier in September, the Tata Nexon became the first Indian car to be published on the prestigious International Dismantling Information System (IDIS) platform for End-of-Life Vehicles (ELV). With this achievement, Tata Motors reiterated its holistic commitment towards making the entire life cycle of its products sustainable, i.e. from the development of ultra-low/zero-emission vehicles to responsible dismantling and recycling of the vehicle at the final ELV stage. This milestone on the Nexon signifies the increasing commitment of Tata Motors to ‘End of Life’ across its range of vehicles and the beginning of sustained declaration of dismantling procedures across its entire range of vehicles that are complex with increasing technological content, though over the years commercial vehicles have achieved good levels of recyclability where dismantling procedures are better understood.” (MT)

Hyundai Motor Group To Invest $15.5 Billion In India By 2032

Hyundai Motor Group

South Korean automotive major Hyundai Motor Group has announced a USD 15.5 billion investment plan for India from 2026 through 2032. The strategy was outlined during a meeting between Indian Prime Minister Narendra Modi and Hyundai Motor Group Executive Chair Euisun Chung at the Prime Minister’s Office in New Delhi.

To execute the 7-year plan, Hyundai Motor Group will establish a dedicated investment entity in India to manage capital allocation across manufacturing expansion, research and development, supply chain localisation and mobility services.

The investment includes an allocation of approximately USD 700 million to expand the Group's Indian R&D centre and build a vehicle testing track facility. Manufacturing expansion will focus on scaling production capacity across Hyundai Motor India and Kia India to support domestic sales and export operations.

At present, the Group maintains an annual production capacity exceeding 1.4 million vehicles in India across Hyundai facilities in Chennai (824,000 units) and Pune (170,000 units), alongside Kia India's Anantapur plant (431,000 units).

The investment strategy also targets local component sourcing, electric vehicle charging infrastructure, specialised vehicle financing, end-of-life vehicle recycling and startup investments across India's automotive sector.

"India remains one of Hyundai Motor Group’s most important and strategic markets globally. The past 30 years have been defined by our commitment to India. This investment reaffirms our commitment to India for the next 30 years and beyond. Through this investment, we will create more employment opportunities and work together with our partners and stakeholders to support India’s continued industrial development," said Chung.

NueGo

Electric bus operator GreenCell Mobility, a portfolio company of Eversource Capital, has secured an equity investment of INR 3.3 billion from Impact Fund Denmark. The capital will support the deployment of approximately 4,500 electric buses, bringing GreenCell's total fleet to over 5,000 e-buses across 105 cities in India.

The funding supports GreenCell Mobility's expanding order book across intra-city municipal transport and intercity routes. The platform operates as an original equipment manufacturer-agnostic operator, managing bus procurement, depot charging infrastructure and fleet maintenance contracts under public-private partnerships and private operations.

The investment joins existing institutional backers of GreenCell, including the International Finance Corporation, British International Investment and Tata Capital, as the company expands its operational footprint across urban transport corridors in India.

Dhanpal Jhaveri, CEO, Eversource Capital, said, "Electric public mobility is moving from an emerging opportunity to an investable infrastructure asset class in India. GreenCell was created with that conviction – to build the operating capabilities and institutional scale needed to build an enduring business. The equity investment from IFD demonstrates the depth of long-term institutional capital now backing GreenCell Mobility. The next phase is about putting that capital to work with discipline – expanding the business, deepening its capabilities and creating long-term value as India transitions to electric mobility."

Devndra Chawla, MD and CEO, GreenCell Mobility, said, "We welcome IFD as a shareholder and value the continued confidence of Eversource, IFC, BII and Tata Capital as we take GreenCell forward. We have established a strong presence across both intra-city and intercity transportation, with the operating experience to manage increasingly large and complex deployment. Our focus is on executing our order book with rigour, strengthening service delivery and ensuring that the organisation keeps pace with the size and complexity of our operations. This equity investment gives us greater headroom to accelerate our plans while maintaining the standards of reliability, efficiency and customer experience that are fundamental to our business."

Lars Bo Bertram, CEO of Impact Fund Denmark, said, "India is a central market for Impact Fund Denmark. GreenCell is a strong investment opportunity in a rapidly growing market, while also addressing one of India’s major challenges air pollution. Scaling electric transportation can contribute to cleaner cities and accelerate India’s green transition."

Euro NCAP 2026 Tests Reward Reintroduction Of Physical Driving Controls

Euro NCAP

Global vehicle safety assessment organisation Euro NCAP has released its latest testing results under 2026 evaluation protocols, highlighting a growing industry trend toward reintroducing physical buttons and switches for core driving functions. The update comes as European safety testing increasingly penalises reliance on central touchscreen interfaces for primary controls.

Under Euro NCAP's 2026 Safe Driving protocols, primary vehicle controls – including direction indicators, windscreen wipers, hazard lights, horn and emergency call buttons – must be accessible via physical controls rather than buried within touchscreen menus.

In the latest assessments, the Audi Q7 achieved a 90 percent score for driving controls, including a 100 percent rating for primary driving tasks, while the Kia EV2 also received high marks for ergonomic physical switchgear. Both vehicles secured 5-star overall safety ratings.

Conversely, Chinese manufacturer XPENG scored 20 percent for primary driving controls on its X9 MPV due to touchscreen menu dependence, despite obtaining a 5-star overall rating supported by crash avoidance and post-crash safety performance. Comparative testing across 2026 models showed European manufacturers generally scoring higher for physical switchgear, with the BMW iX3 scoring 100 percent and the CUPRA Raval scoring 80 percent, compared to lower scores for the ZEEKR 7GT at 20 percent and the Leapmotor B05 at 0 percent.

Dr. Aled Williams, Programme Director at Euro NCAP, said, "Euro NCAP is continually monitoring market trends, and the move toward placing as many driving controls within a car’s touchscreen system is one that has concerned us just as much as it has annoyed consumers. It is clear in these results that the XPENG adheres to the mantra that everything must be included in the touchscreen, despite overwhelmingly negative feedback by European car buyers. We applaud Audi and Kia for taking a more common-sense approach. Our latest protocols reward the intelligent use of physical buttons and controls, as this can reduce driver distraction, and both Audi’s new Q7 and Kia’s EV2 do an excellent job of keeping safety simple. Other manufacturers, including XPENG, would do well to follow this strategy."

The latest round of evaluations also awarded 5-star safety ratings to the BYD SHARK pickup truck under 2025-adapted protocols and a 4-star rating to the Mazda 2 Hybrid, carried over from the platform's Toyota Yaris architecture.

Stellantis, Tata Motors Broaden Partnership For Advanced Vehicle Technology And Product Development

Stellantis - Tata Motors Cars

Stellantis India, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility have signed a definitive agreement expanding their long-standing partnership into vehicle technology and product architecture collaboration. The agreement builds on a Memorandum of Understanding signed in February 2026.

As per the terms, Tata Motors Passenger Vehicles will grant Stellantis access to its vehicle architectures and technology platforms. Stellantis will utilise its engineering resources in India to adapt these architectures for more than 50 international markets. Vehicles developed through the collaboration will be manufactured in India at Fiat India Automobiles, the 50:50 joint venture facility between Tata Motors and Stellantis located in Ranjangaon.

Shailesh Chandra, MD and CEO, Tata Motors Passenger Vehicles, said, "Our partnership with Stellantis has grown steadily over more than two decades, built on mutual trust and complementary strengths. This Agreement marks an important next step, extending our relationship into advanced vehicle technology and architecture, reflecting the strength and competitiveness of TMPV’s capabilities in these areas. We are delighted that Stellantis will leverage them to develop products for global markets. Together, we have an exciting opportunity to combine our respective strengths to create compelling vehicles engineered and made in India for customers in India and around the world."

Tianshu Xin, COO for Stellantis Asia-Pacific Region, said, "Partnerships are central to how Stellantis creates value across Asia-Pacific. By combining Tata Motors' strong capabilities in India with Stellantis' global product development and market reach, this Agreement will help us develop competitive vehicles in India and expand our export potential across international markets. It also reinforces India's growing role as a strategic manufacturing and development hub for Stellantis."

The agreement reinforces India's positioning as an engineering, product development and manufacturing export hub for both multi-national automotive corporations, integrating local supply chain scale with international market distribution networks.