Changing With Times Helped Tata Motors Respond Customer Service Better

Changing With Times Helped Tata Motors Respond Customer Service Better

Seeking details on how the Passenger Vehicle Business Unit of Tata Motors, like many other vehicle makers, faced several challenges from the aftermarket perspective during the lockdown and COVID-19 induced New Normal, the company spokesperson said, there were not many challenges as everything had been planned from their end well in time. However, during the initial days of lockdown, getting special permission from local authorities in certain markets was one challenge the company faced which was eventually resolved.

Tata Motors ensured that its customers and COVID frontline workers received seamless customer experience. As a part of its initiative, the company introduced tips to take care of their vehicles during lockdown along with breakdown assistance and hotline service, that was attending calls 24x7 to provide the necessary support. It also introduced an exclusive helpline for frontline COVID workers and healthcare professionals during the lockdown. Customers could dial the dedicated numbers for assistance in case of any emergency needs. The company has taken necessary approvals from local authorities to attend to vehicles safely and efficiently with all precautionary measures. It serviced 200 plus vehicles of COVID fighters such as doctors/police during the lockdown period across the country. To further support, it also extended the warranty and scheduled service period.

For all pending service appointments, the team called customers to ensure them that their vehicle was in safe hands. Given the relaxation in curbs, restarting of service appointments will be planned in a staggered manner to ensure sanitisation and social distancing to maintain utmost customer safety, the spokesperson said.

However, the average time to respond to customers’ call for repair/ service varied depending upon various factors. For service requests, customers could call the customer care number, where specialists were available to answer queries 24x7, he said. In the case of emergency roadside assistance, the company made arrangements that the services team reaches the location within 60 minutes under city limits and within 120 minutes on ghat roads and other places. The average time per service appointment depends on the type of job that needs to be done on the vehicle. For regular paid service it takes around three to four hours, and free services or minor check-ups are taken care of within 90 minutes, he said. “We have 633 workshops across the country, 444 dealer workshops and 189 TASCs (Tata Authorised Service Centres),” he added.

While these initiative are taken to cater to the requirements of the customers, the vehicle makers also face specific issues about increasing number of stock-keeping units, triggered by more models and variants being introduced. However, Tata Motors has been using a very sophisticated analytical tool to predict the consumption and stock accordingly. The planning for spare parts inventory is done at the dealerships to ensure that sufficient stock is available for all the models based on consumption pattern.

Skilling

Talking on the need to upskill the workforce at authorised service centres, the spokesperson said, upskilling is a continuous process to keep all the dealer workforce updated on the latest technological introductions in the new range of vehicles. “We have seven training centres across the country and are currently conducting regular online training sessions to ensure that our dealer manpower is well acquainted with the same,” he said.

With technological advancements in the cars increasing with every new model, the challenge is to match the service centres to cater to the emerging requirements. From a customer’s perspective, it is more convenient to operate any function with the click of a button or a touch screen. Therefore, from a service perspective, it has become easy to identify service requirements in the vehicle through the medium of a laptop, thereby resulting in faster repairs. “Tata Motors Passenger dealerships have a separate profile of DET (Diagnostic Expert cum trainer) who is skilled in identifying such service requirements and ensures that repairs take place faster and with accuracy. We do not see any challenges from a security perspective, as all technology and electronics in the vehicles undergo multiple tests before being launched,” he said.

Talking on sustainable initiatives, he said, “Earlier in September, the Tata Nexon became the first Indian car to be published on the prestigious International Dismantling Information System (IDIS) platform for End-of-Life Vehicles (ELV). With this achievement, Tata Motors reiterated its holistic commitment towards making the entire life cycle of its products sustainable, i.e. from the development of ultra-low/zero-emission vehicles to responsible dismantling and recycling of the vehicle at the final ELV stage. This milestone on the Nexon signifies the increasing commitment of Tata Motors to ‘End of Life’ across its range of vehicles and the beginning of sustained declaration of dismantling procedures across its entire range of vehicles that are complex with increasing technological content, though over the years commercial vehicles have achieved good levels of recyclability where dismantling procedures are better understood.” (MT)

Moove

Moove, a mobility fintech – revenue-based vehicle financing and financial services to mobility entrepreneurs globally, has raised USD 250 million in a Series C funding round, bringing its valuation to USD 2.1 billion. The round was led by Mubadala Investment Company and co-led by Woven Capital, Toyota’s Growth Fund and Ion Pacific.

The funding round also included investments from BlueCrest Capital Management, Sona Asset Management and The Raptor Group, joining existing investors such as BlackRock, MUFG, Franklin Templeton, Uber, Left Lane, Silverbacks Holdings, Square Associates, The Latest Ventures, Endeavor Catalyst and the Ontario Power Generation Pension Plan.

The company plans to use the capital to expand its autonomous vehicle business, fund fleet ownership and construct ‘Nests’ depot infrastructure for charging, servicing and maintaining autonomous vehicles. The capital will also support new market launches globally. Moove projects its autonomous vehicle workforce will grow from approximately 150 employees to around 500 by the end of the year.

Since its launch in 2020, Moove has grown to employ 3,300 people across 29 cities in 13 countries, operating approximately 42,000 vehicles and reaching USD 420 million in annualised recurring revenue. The company has expanded through organic operations and acquisitions, including Kovi in Brazil and Tokyo Taxi in Japan. In the autonomous vehicle sector, Moove works as a third-party fleet operator in partnership with Waymo, running operations in Phoenix and Miami, with planned expansion to London.

Ladi Delano, Co-Founder, Co-CEO and Advisory Board Chairman, Moove, said, “Every major technology revolution becomes an infrastructure race. The internet required data centres. AI required compute. Autonomy requires fleets, charging, maintenance, data systems and 24/7 operations in every city - and that is what Moove is building. In our view, as autonomy scales, infrastructure ownership and operations will define the category leaders. We are building to be one of them. We started in Lagos with a simple insight: mobility demand is abundant, but supply cannot scale unless capital, technology and operations move together. Five years later, that insight has evolved into a global platform. Today, we are focused on building the platform that will redefine mobility and enable billions of autonomous journeys worldwide. From our anchor in the UAE, and backed by long-term strategic capital, Moove now has the platform to help take autonomy from breakthrough technology to everyday transportation. This is not a departure from our mission, it is the fullest expression of it.”

Ali Eid AlMheiri, Executive Director of Diversified Assets, UAE Investments Platform at Mubadala, said, “As autonomous mobility moves from innovation to scaled deployment, the infrastructure supporting it becomes increasingly important. Moove is building an integrated operating platform that combines fleet ownership, operational capability, and technology to support the next phase of growth in autonomous mobility. This is particularly important for the UAE. Mubadala is investing in enabling infrastructure and scalable platforms like Moove that support economic diversification and strengthen the UAE’s role as a hub for advanced technologies. Since Mubadala’s initial investment three years ago, Moove has been a great partner and we are glad to continue partnering with Moove in its next phase of growth.”

Betty Lee, Principal at Woven Capital, said, "Moove has demonstrated an exceptional ability to execute across markets, building a global platform across traditional and autonomous vehicle fleets. The next wave of mobility is an infrastructure problem as much as a software one, and Moove is building the foundational layer to solve it. Few companies at this stage have proven they can move with the speed and operational excellence that Moove has demonstrated across so many markets. We’re excited to be part of what they are building and help accelerate their path as they scale."

Michael Joseph, Co-CEO & Co-Founder, Ion Pacific, said, “We’ve partnered with the Moove team for more than five years, and their execution has consistently impressed us. As autonomous mobility moves from possibility to reality, Moove is building a critical infrastructure layer for the sector - one that is complex, adaptive and essential to scaling AVs. We’re excited to be part of that journey.”

General Motors Extends JV With SAIC Motor Till 2047

SAIC - GM

American auto major General Motors and Chinese automotive major SAIC Motor have extended their joint venture agreement for 20 years, completing the renewal one year ahead of schedule, as per media reports.

The agreement enables the 50-50 joint venture, SAIC-GM, to continue operations through 2047. Formed in 1997, SAIC-GM has manufactured and delivered more than 20 million vehicles in China, which serves as General Motors' second-largest market behind the United States.

Under the extended agreement, SAIC-GM plans to introduce more than 30 hybrid and electric vehicle models in China by 2030 to expand its vehicle line-up.

John Roth, General Motors Senior Vice-President and President of GM China, said the extension reflects both sides' confidence in the long-term potential of the partnership.

GM China recorded second-quarter sales exceeding 357,000 units.

General Motors operates two joint ventures in China with SAIC Motor: the SAIC-GM entity and SAIC-GM-Wuling, a partnership involving SAIC Motor and Guangxi Automobile Group.

Mahindra Tractors Launches High-Energy Brand Campaign ‘Duniya Vich Ikko Lalkaar’ In Punjab

Mahindra Tractors Launches High-Energy Brand Campaign ‘Duniya Vich Ikko Lalkaar’ In Punjab

Mahindra Tractors, the leading tractor brand in India and a key entity within the Mahindra Group, has inaugurated a vibrant new brand campaign specifically for the Punjab market. The initiative, titled ‘Duniya Vich Ikko Lalkaar’, was formally launched at a Chandigarh event, headlined by the release of a high-energy music video named ‘Oh Ho Ho Ho’. This contemporary track is a reimagination of Sukhbir Singh’s iconic 1999 hit, ‘Ishq Tera Tadpave’.

The newly released video is a cinematic tour across Punjab, designed to visually represent the scale, advanced technology and robust power of Mahindra’s agricultural machinery. It features prominent artists, including the celebrated ‘Prince of Bhangra’, Sukhbir Singh, alongside rapper and director Parmish Verma. This launch serves as the initial phase of a larger, multi-platform campaign intended to resonate with local audiences by celebrating regional pride and a forward-looking mindset.

At its core, the campaign aims to honour the ambitious and entrepreneurial character of Punjab’s populace while underscoring the brand’s substantial legacy and deep ties to the region. The initiative recognises Punjab’s status as a globally significant agrarian hub and seeks to reinforce the trust that Mahindra has cultivated with local farmers through decades of collaborative growth and mutual progress.

This enduring relationship has allowed Mahindra to stay attuned to the evolving agricultural demands of the state. The company’s commitment to innovation is exemplified by its award-winning tractor platforms, including the NOVO, ARJUN and YUVO TECH+ series. These machines are specifically engineered to provide the power, performance and durability necessary to support the highly progressive farming economy prevalent across Punjab.

Parikshit Ghosh, Sr Vice President & Head – Marketing & National Business Operations, Mahindra Tractors, said, “Mahindra Tractors is a global brand born in India, trusted by farmers across markets and recognised for its power, technology and performance. Through Duniya Vich Ikko Lalkaar, we are celebrating the shared spirit of ambition, confidence and global influence that defines both Mahindra Tractors and Punjabi music. This is an expression of our global offerings, bringing together culture and creativity to connect with audiences in a way that is contemporary and unmistakably Punjabi.”

Sukhbir Singh said, "Growing up, Mahindra Tractors was a common sight on farms, and over the years I have watched this brand become a global success story while staying deeply connected to Indian farming. This journey of Mahindra Tractors resonates strongly with me personally. I am delighted to collaborate with this powerful brand on Duniya Vich Ikko Lalkaar. It was exciting to recreate my song with these campaign lyrics that celebrate the passion, pride and global influence that both Punjab and Mahindra Tractors share."

MoRTH Proposes Phased Mandate For Vehicle-to-Vehicle Communication Tech

Bosch V2V

The Ministry of Road Transport and Highways has issued a draft notification proposing amendments to the Central Motor Vehicles Rules, 1989, to introduce Vehicle-to-Vehicle (V2V) communication systems in motor vehicles across India.

Under the proposed regulatory schedule, vehicles in categories L, M and N manufactured on or after 1 October 2027 that are fitted with V2V hardware must comply with Automotive Industry Standard 230 (AIS-230). Compliance and mandatory installation of V2V communication systems conforming to AIS-230 will be required for all manufactured vehicles in categories L, M and N from 1 October 2028.

V2V systems enable vehicles to exchange data regarding speed, position, direction and acceleration. The technology provides alerts for safety scenarios including emergency braking, forward collision risks, lane changes and approaching emergency vehicles beyond line-of-sight visibility, acting alongside Advanced Driver Assistance Systems (ADAS).

The technical framework operates on Cellular Vehicle-to-Everything (C-V2X) technology utilising the 5.875 GHz to 5.925 GHz frequency spectrum. The Department of Telecommunications exempted this frequency band from licensing requirements via notification G.S.R. 466(E) on 10 June 2026, following recommendations from a dedicated Intelligent Transportation Systems task force.

The AIS-230 standard was finalised following the 56th meeting of the Central Motor Vehicles Rules Technical Standing Committee on 7 May 2026. The standard defines requirements for factory-installed On-Board Units, covering radio performance, receiver sensitivity, Global Navigation Satellite System positioning accuracy, electromagnetic compatibility, cybersecurity provisions and power supply operations. The framework also supports safety alerts including Emergency Brake Alert, Forward Collision Warning, Wrong-way Driving and Emergency Vehicle Alert.