Digital has now moved from ‘Nice to have’ to Necessity: Vinkesh Gulati

JSW MG Motor, HMSI and Ashok Leyland Top FADA’s Dealer Satisfaction Study 2024

Q: Congratulations on assuming the charge of the President of FADA. What are your immediate priorities?

Gulati: Thank you!

The past eight to nine months have been a challenging time for the entire humanity and every business sector. It has been a difficult phase for the dealer fraternity too. We have worked in very adverse conditions with zero business and zero earnings, along with a high operational cost. Post reopening of dealerships, proper decontamination and sanitisation of the entire premises, vehicles, employees, etc., have added cost to dealers who were already seeing slow sales for over 18 months in the pre-COVID era.

We are a resilient lot, and COVID has taught us to make tough decisions to ensure that our business and community survive, while offering the best of our services to customers. During my tenure, I will rigorously take up all our dealer issues at every possible platform and offer the association the finest representation, better visibility and hearing, offering a competitive business and operational environment to our fraternity.

The automobile industry has been an important driving force in India’s economic growth. Reviving the automobile industry is vital to regain lost momentum in the economy. The Government and the sector need to work together to strengthen the industry, wherein the dealer fraternity is an important element in the system.

One of the key issues which we will be working upon is improving dealer margins. Over the years, profitability has dwindled due to high costs and low operating margins.

Auto dealerships in India are operating at an average net profit level of 0.5 percent to one percent of the total turnover, which is much lower than the global standard, as internationally, dealer margins range from seven percent to 12 percent on selling price of the vehicle.

We have already written to SIAM about this, and we will further strongly urge all our OEMs to make the dealer business more sustainable and shockproof.

While we were trying to bring auto dealers under the ambit of MSME, we will up the ante further and make sure that dealers are treated at par with other businesses who are reaping the benefits of being an MSME.

Further, as a category, 2-wheelers comprise 75 percent of the sales in India, and I am working to make an exclusive 2-wheeler vertical at FADA.

This will specifically work on the nuances of 2-wheeler dealership such as sub-dealers, brokers etc. The dynamics of 2-wheeler dealers are very different from 4-wheeler dealers and hence need special attention. As they say, fortune is at the bottom of the pyramid!

FADA will continue to take up issues concerning regulatory and legislative burdens, representing the dealer fraternity across every possible platform. We will continue to reach out to our principals and build strong relationships moving ahead.

Q: FADA has been working on increasing dealer margins for ages but ends up in a stalemate. Where is the issue? How are you going to tackle this?

Gulati: Yes, this is one issue which we have been working for many years, but efforts were not made concretely until sometimes back. It’s during the 2nd Auto Retail Conclave, when we brought up the issue to our executive committee, had a panel discussion exclusively on dealer margins. There onwards, we started building momentum with continues efforts in this direction, and a few months back we also did a study on dealer margin offered by individual OEM to their respective dealers across the product lineup. This was an eye-opener for the entire fraternity as nothing of this sort was brought out in the past; this showcased that Indian dealer’s community were working on a minimal margin which was way below the global standards.

I am happy to mention that post this study, few OEMs have reviewed their dealer margin, few are in discussion with their management and respective dealer council. However, the increased margins are still not at a level which we have been asking for, but a movement has started, which is quite encouraging for the entire community.

Dealership business has a significant daily expense which is addressed by the dealer from his marginal profit. A better profit margin will help the dealer to re-invest a subsequent amount of his earning for the development and expansion of his business, which in return will add up a new business to OEMs.

We will continue to do this kind of studies in times to come and also keep negotiating with our principals as they also understand that their first customers are not in good shape and they require higher margins to sustain their business.

Q: What according to you are the skill gaps persist in the automotive industry still and how FADA is addressing this?

Gulati: Skill gap is a subject which is never-ending as technology keep changing, and we need to make a continuous effort to upgrade our manpower. In recent time, the automobile industry has gone a long way in terms of technology upgrade.

To address this change, all the three auto Associations (Automotive Component Manufacturers Association of India (ACMA), Federation of Indian Automobile Dealer Associations (FADA) and Society of Indian Automobile Manufacturers (SIAM)) have come together in tune with National Skill Development Council and created ASDC (Automotive Skill Development Council) which looks to reduce the gap in between yesterday’s skills and today’s requirement. FADA has been making a continues effort to keep our dealership manpower at par with the newer technologies.

At FADA, we are starting up with a FADA Academy which will hold courses for Dealer Principals and their Chief Experience Officers to train them in running an efficient dealership business from all aspects.

Q: With more than 50 percent of the work in purchasing any vehicle done online, where do you see the role of dealers in the future? Do you see the new trend fuelling unemployment further?

Gulati: Getting prospective customers through the online route is a growing trend. Dealers and manufacturers have been active on online platforms for quite a long time now. The pandemic is the reason for this change in consumer behaviour. Earlier, customers had to visit dealerships several times before the final buy. e.g. all loan formalities, document verification, vehicle test drive etc. These are now offered online or at the doorstep. But for the final sale, customers have to visit the dealerships to test the vehicle and take delivery.

Today every customer is well informed. The vehicle-buying experience involves several steps, right from an online search, specific automobile website visits, going through views, reviews, product comparison, collecting information from peers, social media and users and evaluating a brand, product and its services.

Only after doing all these research consumers make their decision. It is not just a transaction for the customer, but more about in getting into a relationship of trust. That is where the dealerships come into play. Every customer wants to experience the vehicle physically before closing the deal. More importantly, they want to meet up face-to-face with the dealer and satisfy themselves before committing to this high-ticket purchase.

I don’t think there is any change in the playbook, but digital has now moved from “Nice to have” to Necessity. In this COVID era, with total lockdown, digital marketing has played a significant role in boosting sales and smooth execution. Every dealership has initiated digital training of its manpower, equipping them to conduct sales coordination through a digital platform. This initiative has further enhanced its sales and service reach. Dealerships must be the most frugal and flexible link across the automobile network.

Dealers and dealerships have always been the face of the brand and will continue to be so. I don’t see any immediate challenge or threat to the dealership business. However, with companies being more aggressive and active on online platforms, this will add on to dealership engagement with the brand and the customers, helping them further to enhance their sales and service reach and experience.

Q: What are the challenges you face with emerging technology trends like vehicle electrification?

Gulati: I don’t see vehicle electrification as a challenge for the dealer fraternity. The dealer community has been one of the most adaptable segments of the automobile ecosystem. We have always strived to keep ourselves at par with the manufacturers, and it’s business requirement, product and services utility. The dealer business is one business which significantly depends on its skilled workforce across the offerings such as sales, aftersales, engineering, etc. With every new product or technology, the dealer in association with its OEM partner makes certain that it initiates rigorous training for its employees so that it can offer the best service to its customers on behalf of the brand.

As far as vehicle electrification is concerned, India is still at a very initial level as electric PVs still have less than 0.25 percent market share. The EV segment requires immense Government support in terms of infrastructure, subsidy, allowance, recognition, etc., to get the segment to grow. I don’t want to comment on the technicalities of the segment and its products and services. Instead, on behalf of the entire dealer fraternity, I would like to assure that as a community we are committed to offering all necessary support and service to the Government for its vision about the EV industry.

Q: Episodes like FIAT & Peugeot (decades ago) and GM & MAN Trucks (in the recent past) etc., exiting the Indian market continues, leading the dealerships to lurch. What kind of safeguard mechanisms can we have to support the dealer community?

Gulati: Setting up a global brand dealership in India is a massive cost which varies from brands to segment, size of the dealership, region, location, etc. On an average setting up a premium 2-wheeler brand dealership cost somewhere around INR8-10 crore whereas setting up a premium 4-wheeler brand requires close to INR 20 - 30 crore. It is not just the setting up of a dealership which is a cost, the operation of a dealership is also a huge which involves day to day operational cost, vehicle stocking, employee salary etc. The dealer bears all this. As you know, the dealership business operates on a very minimal profit margin; any such activity by any brand ends up leading to capital loss along with loss of jobs in the sector. And now the pandemic poses another challenge for the dealer fraternity.

For example, the recent announcement by Harley-Davidson to discontinue its manufacturing and sales operations in India has left its Indian dealers stranded. This will result in the closure of 35 Harley-Davidson dealerships, with an approximate capital loss of INR 110-130 crores, besides also leading to a job loss of around 1,800-2,000 people at dealerships.

This is the fourth instance of automobile companies exiting India in the last three years (since 2017). Earlier, General Motors, MAN Truck and UM Lohia had quit their Indian operations, leaving their dealers in a similar fix. Due to FADA’s strong intervention and the Indian Government’s full-fledged support, General Motors and MAN Trucks had partially compensated their channel partners, but the UML matter remains unresolved till date.

Had there been a Franchise Protection Act in India, brands like these would not have abruptly closed their operations, leaving their channel partners and customers in the lurch.

We are already working on a draft with our legal team and have initiated communication with other retail associations to bring the Franchise law in India, which will support the dealer fraternity in the dire situation of an exit or termination.

We would also request the Government to initiate the law on priority as this law will help level the playing field for large international and domestic automakers and dealers and also help in regulating over-dealerisation.

Q: What kind of support/guidance FADA has given to its members to tide over the current situation triggered by the pandemic?

Gulati: These are unprecedented times. Everybody is making the best efforts to emerge from it in their own way. The auto dealership is one such business which was deeply impacted by COVID-19. The auto dealership is a very marginal profit business, and we do not have large funds like car and component manufacturers have, which makes it more difficult for us to emerge from this difficult time. The industry was already struggling with a 15 to 16-month slowdown, and the lockdown has pushed the entire industry further back.

FADA has provided all possible and necessary help to its dealer members. At the time of the lockdown, FADA wrote a letter to Prime Minister Narendra Modi to apprise him about the dealers’ issues and suggesting dealership survival and demand revival initiatives. Apart from this, FADA wrote a letter to SIAM making them aware of the situation of the dealers, requesting them to review the dealer margin and extend their support so that dealer can survive these difficult times. FADA quite actively worked to protect dealers from the loss on remaining stocks of BS-IV vehicles from the ban on the sale. The association petitioned the Supreme Court to extend the dateline for sale of these vehicles. At the same time, while securing the future of dealers, FADA demanded that car makers increase the dealer margin to five percent PBT and reduce the infrastructure cost by 25 percent.

FADA conducted online training for its dealer brothers, training them to prepare for maximum work with limited resources. (MT)

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    Dip In Automobile Sales Not Alarming: CareEdge Ratings

    Dip In Automobile Sales Not Alarming: CareEdge Ratings

    India’s automobile industry has witnessed a dip is sales number in the passenger and commercial vehicle segments in FY24 and H1FY25. However, experts from CareEdge Ratings opine that this dip is no alarming for the overall industry as it is a cyclical downturn and the industry will bounce back. 
    Commenting on the same during a virtual press conference, Senior Director Ranjan Sharma said, “The automobile sector has exhibited a mixed trend in H1FY25. While the two-wheeler industry has zoomed ahead at a healthy year-over-year growth rate of 16 percent, primarily driven by strong rural demand on the back of higher rural income levels, the passenger vehicle (PV) industry after witnessing healthy growth in past 2-3 years, has entered the slow lane during H1FY25 with wholesale volume growth slowing down to 2 percent on year-over-year basis due to subdued demand for entry-level cars and elevated inventory levels at dealer’s end. While two-wheeler volume growth is expected to remain healthy during FY25, overall PV volume growth is expected to continue to remain muted in FY25.”
    “The commercial vehicle (CV) sector experienced significant growth post-pandemic, with approximately 30 percent growth in FY22 and FY23. FY22's growth was driven by a low base effect due to the pandemic's impact in FY21, while FY23 saw robust growth on a higher base. However, the momentum appears to have plateaued. Last year, the sector recorded a slight decline of around 1 percent and the current half-year shows a further decline of approximately 3 percent, primarily driven by a drop in the light commercial vehicle (LCV) segment. Meanwhile, the medium and heavy commercial vehicle (MHCV) segment has remained relatively stable,” he added. 
    He also noted that infrastructure spending and increased construction activity in the second half of the fiscal year, supported by heightened government investment, could lead to some improvement. Nevertheless, for FY25 as a whole, CV volumes are expected to remain in negative territory, with an estimated decline upto 3 percent.
    Commenting on how the dip in sales will fare for the overall automobile industry, he stated, “The two-wheeler segment is performing well overall. However, major CV and PV players are doing well individually, though volume growth is expected to remain neutral for a year or two, as this is cyclical. The sectors witnessed such fluctuations every 2-3 years but there is no alarming concern for the overall sector. Moreover, there are no significant concerns from a credit quality standpoint. These companies are large, have diversified portfolios and maintain a strong financial risk profile.”
    He added, “The PV sector witnessed significant growth in the past couple of years, driven by its cyclical nature. The growth rate for FY25 is projected to be around 3 percent with a similar trajectory expected for FY26. The LCV segment, being more price-sensitive, has been particularly affected, showing sharper declines. For FY25, the sector is expected to close with a decline of about -1.5 percent to -2 percent. Looking ahead to FY26, even under the best-case scenario, growth is likely to remain subdued, with only minimal improvements expected, driven by the same underlying factors.”
    Alluding to the performance of the electric vehicle (EV) segment, he said, “EV volumes have shown healthy growth, particularly in two-wheelers and e-buses. However, this growth has come from a very low base. Even in FY24, EV penetration remains modest with two-wheelers at approximately 5.4 percent and other segments, including passenger and commercial vehicles, at around 2 percent each. The slower pace of growth and penetration can be attributed to challenges such as underdeveloped EV charging infrastructure and the high cost of EVs compared to internal combustion engine (ICE) vehicles, which continue to act as significant bottlenecks.”
     

    Image for representative purpose only.

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      Dana India Completes CSR Initiatives In Chakan, Pune

      Dana India Completes CSR Initiatives In Chakan, Pune

      Dana India has announced the completion of its Corporate Social Responsibility (CSR) initiatives in Chakan, Pune. The initiatives aimed at improving road safety and infrastructure in accident-prone areas and reiterates Dana India’s vital role in promoting sustainable development and community safety, both in Maharashtra and across India. 

      In an effort to lower the risk of accidents for over 3,600 residents and tourists, Dana India built 30 tall solar lighting at Chakan's Alandi Phata Chowk. This project is in line with the Sustainable Development Goals (SDGs) of the UN, including Goal 13: Climate Action and Goal 7: Affordable and Clean Energy. Additionally, Dana India put up metal barriers and traffic safety signs in the industrial region of Chakan. Approximately 250,000 commuters are anticipated to benefit each day from these actions, which also support Goals 11: Sustainable Cities and Communities and 17: Partnerships for the Goals. 

      More than 300,000 individuals now have better road visibility and safety thanks to the installation of road divider railings at strategic locations like Endurance Chowk. This programme promotes Goal 3: Well-being and Good Health. Goal 7: Accessible and Sustainable Energy Goal 17: Partnerships for the Goals and Goal 15: Life on Land. In order to significantly improve evening safety for an estimated 300,000 people, Dana India additionally installed street lighting in strategic areas across Endurance Chowk and the Chakan Industrial Area. These initiatives support both Goal 15: Life on Land and Goal 11: Sustainable Cities and Communities. 

      Gajanan Gandhe, Country Head and Vice President, Dana India, said, “These initiatives represent a significant step towards improving road safety and promoting sustainability in the Chakan community. At Dana India, we are committed to driving meaningful change and enhancing the quality of life for the people of Pune while supporting the global sustainability agenda.”

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        aerpace Racers Director Sanjay Takale To Compete In Dakar Rally 2025

        aerpace Racers Director Sanjay Takale To Compete In Dakar Rally 2025

        aerpace Industries Ltd has announced that Sanjay Takale, Director of aerpace Racers and a distinguished racer, will compete in the four-wheel category of the Dakar Rally 2025, which is recognised globally as the pinnacle of motorsport.

        Takale's long motorsport career spans three decades and includes over 75 national and international triumphs. Among his numerous achievements is the FIA Asia-Pacific Rally Championship Production Cup from 2013. In 2022, he became the first Indian invited to the FIA Motorsport Games, finishing 8th in Rally4 among participants from 72 nationalities. Takale's involvement in the Dakar Rally is a landmark success for Indian motorsport, cementing his position as a global hero. This development also demonstrates aerpace's dedication to nurturing cutting-edge talent and innovation.

        Apart from his personal accomplishments, Takale is committed to developing new talent through aerpace Racers, an initiative of aerpace Industries. As Director, he aims to develop an innovative and sustainable motorsport culture.

        Takale said, “Dakar is more than a race – it’s a dream that pushes the limits of human and machine capabilities. Representing India on this unparalleled platform is both a privilege and a responsibility. With aerpace’s unwavering support, I hope to inspire a new wave of motorsport enthusiasts to chase their dreams and redefine boundaries.”

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          BOCI Announces New Leadership And National Committee List

          BOCI Announces New Leadership And National Committee List

          The Bus and Car Operators Confederation of India (BOCI), the apex body representing passenger transport operators across the country, has re-elected Prasanna Patwardhan as its National President and announced its new National Committee list for a three-year tenure. The other key members of the National Committee include A Afzal (National Vice President), Dharmaraj D R (General Secretary), Harsh Kotak (Treasurer) and Babu Panikar (Additional Secretary).

          Since its founding in 2016, BOCI has played a significant role in promoting the settlement of important problems that transport companies confront, such as infrastructural difficulties, taxation and regulatory barriers. The company is also leading new projects to improve passenger last-mile connection and encourage the use of environmentally friendly transport options like electric vehicles (EVs). With a vision that is firmly based on sustainability, innovation and teamwork, BOCI hopes to solidify its position as the force behind revolutionary developments in the passenger transport industry. 

          Outlining the association’s vision for the betterment of the passenger transport industry, Patwardhan, who retains his position as National President, said, “I am deeply honoured to continue serving as the National President of BOCI, and I thank the members for their continued trust and support. The passenger transport industry is at a transformative juncture, requiring concerted efforts to adapt to evolving mobility needs. Public transport, as a pillar of sustainable and inclusive mobility, is central to achieving the vision of Viksit Bharat. BOCI is committed to strengthening the ecosystem by advancing solutions such as Mobility as a Service (MaaS) and enhanced last-mile connectivity, ensuring that public transport becomes more accessible, seamless and efficient for all. This tenure will focus on fostering innovative practices, driving meaningful collaborations, and establishing international partnerships to ensure our industry remains aligned with global advancements and emerging trends. As we gear up for 2025, our collective efforts will be directed toward addressing industry challenges, enhancing operational efficiencies, and creating a sustainable roadmap that empowers both operators and passengers. Together, we will continue to elevate the standards of the sector, ensuring it significantly contributes to India’s growth story.”

          The complete list of members of the new National Committee is as follows:

          1. Prasanna Patwardhan, National President
          2. A Afzal, National Vice President
          3. Dharmaraj D R, General Secretary
          4. Harsh Kotak, Treasurer
          5. Babu Panikar, Additional Secretary
          6. Gurmeet Singh, Joint Secretary
          7. D Maran, Joint Treasurer
          8. Siddiq Gandhi, Joint Treasurer
          9. Harish Sabharwal, Senior Vice President – North
          10.  Anurag Agarwal, Senior Vice President – East
          11.  Kiran Desai, Senior Vice President – West
          12.  Manoj Padikkal, Senior Vice President – South
          13.  Anjit Bora, Sr. Vice President – North-East
          14.  Rajesh Parashar, Vice President – Stage Carriage
          15. Kanwarjit Singh Sawhney, Vice President – Tourist Buses
          16. Anil Dixit, Vice President – PPP Model
          17. Malik M Patel, Vice President – Tourist Taxi
          18. Navsharan Garcha, Vice President – School Bus
          19. M Ramanathan, Vice President – Maxi Cab
          20. Rijas A J, Vice President – Intercity
          21. Sartaj Lamba, Executive Member
          22. Mahendra Jalwania, Executive Member
          23. N P Gautam Kiran, Executive Member
          24. Hari Prakash Dubey, Executive Member
          25. Ameet Sahoo, Executive Member

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