JSW MG Motor, HMSI and Ashok Leyland Top FADA’s Dealer Satisfaction Study 2024

Q: Congratulations on assuming the charge of the President of FADA. What are your immediate priorities?

Gulati: Thank you!

The past eight to nine months have been a challenging time for the entire humanity and every business sector. It has been a difficult phase for the dealer fraternity too. We have worked in very adverse conditions with zero business and zero earnings, along with a high operational cost. Post reopening of dealerships, proper decontamination and sanitisation of the entire premises, vehicles, employees, etc., have added cost to dealers who were already seeing slow sales for over 18 months in the pre-COVID era.

We are a resilient lot, and COVID has taught us to make tough decisions to ensure that our business and community survive, while offering the best of our services to customers. During my tenure, I will rigorously take up all our dealer issues at every possible platform and offer the association the finest representation, better visibility and hearing, offering a competitive business and operational environment to our fraternity.

The automobile industry has been an important driving force in India’s economic growth. Reviving the automobile industry is vital to regain lost momentum in the economy. The Government and the sector need to work together to strengthen the industry, wherein the dealer fraternity is an important element in the system.

One of the key issues which we will be working upon is improving dealer margins. Over the years, profitability has dwindled due to high costs and low operating margins.

Auto dealerships in India are operating at an average net profit level of 0.5 percent to one percent of the total turnover, which is much lower than the global standard, as internationally, dealer margins range from seven percent to 12 percent on selling price of the vehicle.

We have already written to SIAM about this, and we will further strongly urge all our OEMs to make the dealer business more sustainable and shockproof.

While we were trying to bring auto dealers under the ambit of MSME, we will up the ante further and make sure that dealers are treated at par with other businesses who are reaping the benefits of being an MSME.

Further, as a category, 2-wheelers comprise 75 percent of the sales in India, and I am working to make an exclusive 2-wheeler vertical at FADA.

This will specifically work on the nuances of 2-wheeler dealership such as sub-dealers, brokers etc. The dynamics of 2-wheeler dealers are very different from 4-wheeler dealers and hence need special attention. As they say, fortune is at the bottom of the pyramid!

FADA will continue to take up issues concerning regulatory and legislative burdens, representing the dealer fraternity across every possible platform. We will continue to reach out to our principals and build strong relationships moving ahead.

Q: FADA has been working on increasing dealer margins for ages but ends up in a stalemate. Where is the issue? How are you going to tackle this?

Gulati: Yes, this is one issue which we have been working for many years, but efforts were not made concretely until sometimes back. It’s during the 2nd Auto Retail Conclave, when we brought up the issue to our executive committee, had a panel discussion exclusively on dealer margins. There onwards, we started building momentum with continues efforts in this direction, and a few months back we also did a study on dealer margin offered by individual OEM to their respective dealers across the product lineup. This was an eye-opener for the entire fraternity as nothing of this sort was brought out in the past; this showcased that Indian dealer’s community were working on a minimal margin which was way below the global standards.

I am happy to mention that post this study, few OEMs have reviewed their dealer margin, few are in discussion with their management and respective dealer council. However, the increased margins are still not at a level which we have been asking for, but a movement has started, which is quite encouraging for the entire community.

Dealership business has a significant daily expense which is addressed by the dealer from his marginal profit. A better profit margin will help the dealer to re-invest a subsequent amount of his earning for the development and expansion of his business, which in return will add up a new business to OEMs.

We will continue to do this kind of studies in times to come and also keep negotiating with our principals as they also understand that their first customers are not in good shape and they require higher margins to sustain their business.

Q: What according to you are the skill gaps persist in the automotive industry still and how FADA is addressing this?

Gulati: Skill gap is a subject which is never-ending as technology keep changing, and we need to make a continuous effort to upgrade our manpower. In recent time, the automobile industry has gone a long way in terms of technology upgrade.

To address this change, all the three auto Associations (Automotive Component Manufacturers Association of India (ACMA), Federation of Indian Automobile Dealer Associations (FADA) and Society of Indian Automobile Manufacturers (SIAM)) have come together in tune with National Skill Development Council and created ASDC (Automotive Skill Development Council) which looks to reduce the gap in between yesterday’s skills and today’s requirement. FADA has been making a continues effort to keep our dealership manpower at par with the newer technologies.

At FADA, we are starting up with a FADA Academy which will hold courses for Dealer Principals and their Chief Experience Officers to train them in running an efficient dealership business from all aspects.

Q: With more than 50 percent of the work in purchasing any vehicle done online, where do you see the role of dealers in the future? Do you see the new trend fuelling unemployment further?

Gulati: Getting prospective customers through the online route is a growing trend. Dealers and manufacturers have been active on online platforms for quite a long time now. The pandemic is the reason for this change in consumer behaviour. Earlier, customers had to visit dealerships several times before the final buy. e.g. all loan formalities, document verification, vehicle test drive etc. These are now offered online or at the doorstep. But for the final sale, customers have to visit the dealerships to test the vehicle and take delivery.

Today every customer is well informed. The vehicle-buying experience involves several steps, right from an online search, specific automobile website visits, going through views, reviews, product comparison, collecting information from peers, social media and users and evaluating a brand, product and its services.

Only after doing all these research consumers make their decision. It is not just a transaction for the customer, but more about in getting into a relationship of trust. That is where the dealerships come into play. Every customer wants to experience the vehicle physically before closing the deal. More importantly, they want to meet up face-to-face with the dealer and satisfy themselves before committing to this high-ticket purchase.

I don’t think there is any change in the playbook, but digital has now moved from “Nice to have” to Necessity. In this COVID era, with total lockdown, digital marketing has played a significant role in boosting sales and smooth execution. Every dealership has initiated digital training of its manpower, equipping them to conduct sales coordination through a digital platform. This initiative has further enhanced its sales and service reach. Dealerships must be the most frugal and flexible link across the automobile network.

Dealers and dealerships have always been the face of the brand and will continue to be so. I don’t see any immediate challenge or threat to the dealership business. However, with companies being more aggressive and active on online platforms, this will add on to dealership engagement with the brand and the customers, helping them further to enhance their sales and service reach and experience.

Q: What are the challenges you face with emerging technology trends like vehicle electrification?

Gulati: I don’t see vehicle electrification as a challenge for the dealer fraternity. The dealer community has been one of the most adaptable segments of the automobile ecosystem. We have always strived to keep ourselves at par with the manufacturers, and it’s business requirement, product and services utility. The dealer business is one business which significantly depends on its skilled workforce across the offerings such as sales, aftersales, engineering, etc. With every new product or technology, the dealer in association with its OEM partner makes certain that it initiates rigorous training for its employees so that it can offer the best service to its customers on behalf of the brand.

As far as vehicle electrification is concerned, India is still at a very initial level as electric PVs still have less than 0.25 percent market share. The EV segment requires immense Government support in terms of infrastructure, subsidy, allowance, recognition, etc., to get the segment to grow. I don’t want to comment on the technicalities of the segment and its products and services. Instead, on behalf of the entire dealer fraternity, I would like to assure that as a community we are committed to offering all necessary support and service to the Government for its vision about the EV industry.

Q: Episodes like FIAT & Peugeot (decades ago) and GM & MAN Trucks (in the recent past) etc., exiting the Indian market continues, leading the dealerships to lurch. What kind of safeguard mechanisms can we have to support the dealer community?

Gulati: Setting up a global brand dealership in India is a massive cost which varies from brands to segment, size of the dealership, region, location, etc. On an average setting up a premium 2-wheeler brand dealership cost somewhere around INR8-10 crore whereas setting up a premium 4-wheeler brand requires close to INR 20 - 30 crore. It is not just the setting up of a dealership which is a cost, the operation of a dealership is also a huge which involves day to day operational cost, vehicle stocking, employee salary etc. The dealer bears all this. As you know, the dealership business operates on a very minimal profit margin; any such activity by any brand ends up leading to capital loss along with loss of jobs in the sector. And now the pandemic poses another challenge for the dealer fraternity.

For example, the recent announcement by Harley-Davidson to discontinue its manufacturing and sales operations in India has left its Indian dealers stranded. This will result in the closure of 35 Harley-Davidson dealerships, with an approximate capital loss of INR 110-130 crores, besides also leading to a job loss of around 1,800-2,000 people at dealerships.

This is the fourth instance of automobile companies exiting India in the last three years (since 2017). Earlier, General Motors, MAN Truck and UM Lohia had quit their Indian operations, leaving their dealers in a similar fix. Due to FADA’s strong intervention and the Indian Government’s full-fledged support, General Motors and MAN Trucks had partially compensated their channel partners, but the UML matter remains unresolved till date.

Had there been a Franchise Protection Act in India, brands like these would not have abruptly closed their operations, leaving their channel partners and customers in the lurch.

We are already working on a draft with our legal team and have initiated communication with other retail associations to bring the Franchise law in India, which will support the dealer fraternity in the dire situation of an exit or termination.

We would also request the Government to initiate the law on priority as this law will help level the playing field for large international and domestic automakers and dealers and also help in regulating over-dealerisation.

Q: What kind of support/guidance FADA has given to its members to tide over the current situation triggered by the pandemic?

Gulati: These are unprecedented times. Everybody is making the best efforts to emerge from it in their own way. The auto dealership is one such business which was deeply impacted by COVID-19. The auto dealership is a very marginal profit business, and we do not have large funds like car and component manufacturers have, which makes it more difficult for us to emerge from this difficult time. The industry was already struggling with a 15 to 16-month slowdown, and the lockdown has pushed the entire industry further back.

FADA has provided all possible and necessary help to its dealer members. At the time of the lockdown, FADA wrote a letter to Prime Minister Narendra Modi to apprise him about the dealers’ issues and suggesting dealership survival and demand revival initiatives. Apart from this, FADA wrote a letter to SIAM making them aware of the situation of the dealers, requesting them to review the dealer margin and extend their support so that dealer can survive these difficult times. FADA quite actively worked to protect dealers from the loss on remaining stocks of BS-IV vehicles from the ban on the sale. The association petitioned the Supreme Court to extend the dateline for sale of these vehicles. At the same time, while securing the future of dealers, FADA demanded that car makers increase the dealer margin to five percent PBT and reduce the infrastructure cost by 25 percent.

FADA conducted online training for its dealer brothers, training them to prepare for maximum work with limited resources. (MT)

Kordsa Displays Next-Gen Composite Technologies At JEC World 2026

Kordsa Displays Next-Gen Composite Technologies At JEC World 2026

Kordsa, a subsidiary of Sabancı Holding, presented its advanced material technologies to a global audience at the JEC World 2026 trade show in Paris. The company featured its latest breakthroughs in composite technologies tailored for the aviation, energy and automotive sectors. The event also served as a platform for Kordsa to communicate its sustainable growth strategy and technological transformation to an international network of stakeholders.

Held from 10 to 12 March 2026, JEC World is recognised as the premier global event for the composites industry. By convening the entire value chain, the exhibition enabled Kordsa to prominently display its expanding role and expertise in composite materials. The company’s presence was reinforced by its international subsidiaries, including US-based Fabric Development, Inc., Textile Products, Inc. and Axiom Materials, Inc., alongside Italy’s Microtex Composites Srl., demonstrating a unified approach shaped by evolving market demands.

Among the key innovations showcased were Ceramic Matrix Composite (CMC) technologies, carbon-reinforced prepregs, thermoplastic automotive interior components and structural body parts. These solutions are engineered to deliver high performance and reduced weight while simultaneously boosting production efficiency and minimising carbon footprint. For the aviation and energy industries, the company highlighted advanced composites designed to meet stringent demands for high-temperature resistance, durability and operational reliability.

Ergun Hepvar, CEO, Kordsa, said, “JEC World is one of the most important global meeting points in the field of composite technologies. On this platform, which brings together the entire value chain of the industry, we have the opportunity to closely observe both the current state of technologies and the trends that will shape the future. This year, we clearly saw that solutions focused on sustainability, lightweighting, high performance and production efficiency are becoming increasingly decisive. At the same time, we witnessed a transformation in customer expectations towards more integrated, agile and sustainable solutions. As Kordsa, we will continue to be an active part of this transformation and to develop value-creating solutions together with our customers.”

Emphasising that Kordsa differentiates itself in composite technologies by offering an end-to-end integrated structure, from R&D and serial production to supply chain and certification processes, Hepvar further added, “The increasing demand for advanced material solutions further strengthens our position in composites. We position composite technologies as one of our two strategic focus areas in Kordsa’s future. In this field, we adopt an approach that expands technological depth, product diversity and application areas simultaneously. Composite technologies stand out as a core area shaping both Kordsa’s present and future. Our goal is to deepen our capabilities here, build a structure that generates higher added value, differentiates itself and grows together with its customers.”

Kia UK’s Gemma Benbow Wins 2026 ‘Inspiring Automotive Woman of the Year’ Award

Kia UK’s Gemma Benbow Wins 2026 ‘Inspiring Automotive Woman of the Year’ Award

Gemma Benbow, People & Organisation Director at Kia UK, has been named the overall winner of the 2026 ‘Inspiring Automotive Woman of the Year’ award. The accolade was presented at the 2026 Institute of the Motor Industry (IMI) Awards, held in partnership with the Automotive 30% Club. Julia Muir, founder of the Automotive 30% Club, presented the award to Benbow.

The award celebrates women who drive meaningful change in the automotive sector, particularly in inclusion, talent development and workplace culture. Benbow was initially recognised as one of 24 winners of the ‘Inspiring Automotive Women Award’ during a private reception prior to the main IMI Awards dinner. She was then selected from this group as the overall recipient.

Judges commended her transformative leadership and strategic approach to diversity and inclusion, which have significantly reshaped internal practices at Kia UK. Benbow has embedded inclusive principles into recruitment, leadership development and overall workplace culture. Her influence also extends to external partners, where she has promoted cross-industry collaboration and helped strengthen inclusion efforts within Kia’s dealer network.

Through her advocacy for gender equity, Benbow has become a key role model, encouraging others to lead with empathy and bold thinking. Her work has bolstered Kia UK’s reputation as a leader in diversity and inclusion, and the company continues to celebrate her lasting impact in building a more representative automotive industry.

Julia Muir, Founder of the Automotive 30% Club and CEO of Gaia Innovation Ltd, said, “Gemma has made an incredible impact at Kia UK, where, as the first and only female director, she is not only driving change but also being the change. She is a transformative leader whose strategic vision and unwavering commitment to diversity and inclusion has reshaped the culture of the organisation. She exemplifies the spirit of this award and is a truly inspiring Automotive Woman.”

Nick Connor, CEO, IMI, said, “Gemma is a truly deserving recipient of this award. Her leadership, strategic vision and unwavering commitment to diversity and inclusion are helping to reshape the culture of the automotive industry and open the door for the next generation of talent. She is a powerful role model whose passion, empathy and determination to drive positive change perfectly reflect the spirit of this recognition.”

Benbow said, “I am incredibly honoured to receive the 2026 ‘Inspiring Automotive Woman of the Year’ award, and I’m truly grateful to both the Automotive 30% Club and the IMI for this recognition. It means a great deal to be acknowledged by such respected organisations within our sector.

“This award reflects the hard work Kia’s senior management and P&O teams have done to transform the culture of Kia UK, building an environment where inclusion, equity and a genuine sense of belonging are embedded into every part of the employee experience. I’m immensely proud of the progress we’ve made together and of the positive impact it has had both for our people and for the success of the business.

“I am proud to work for Kia, and I believe wholeheartedly that the company’s achievements are driven first and foremost by the talented, dedicated people behind it. This recognition is as much theirs as it is mine.”

India Auto Wholesales Clock 30% Growth In February

SIAM - SUVs

The automotive industry witnessed its best-ever sales for the month of February with a record 2.36 million vehicles sold across categories last month, which marks a 30 percent YoY growth as per the latest data shared by the Society of Indian Automobile Manufacturers (SIAM). For context, in February 2025, a total of 1.82 million vehicles were sold.

The two-wheeler segment reported a 35 percent YoY growth with sales of 1.87 million units, as compared to 1.38 million units last year. The performance was driven across categories – scooters (+42 percent), motorcycles (+31 percent) and mopeds (+34 percent).

The three-wheeler segment saw a 29 percent uptick with sales of 74,573 units, as against 57,788 units last year.

The passenger vehicle segment continued to witnessed a double-digit uptick with SUVs witnessing a robust demand. A total of 417,705 passenger vehicles were sold last month, as compared to 377,689 units a year ago. SUVs with 13 percent YoY growth continue to drive the momentum for the segment.

Rajesh Menon, Director General, SIAM, said, “Positive sentiments in the industry continues as passenger vehicles, two-wheelers and three-wheelers posted their highest ever Sales of February in 2026, with double-digit growth, compared to February 2025. While the month of March has festive drivers in several parts of the country, the recent conflict in West Asia remains a concern, both from the perspective of the supply chain, which could impact the manufacturing processes and exports. Industry would keep a close watch on evolving Geopolitical developments.”

Milan Nedeljkovic Elevated To BMW Board, Raymond Wittmann To Head Production

Raymond Wittmann

The Supervisory Board of German luxury brand BMW AG has appointed Raymond Wittmann to the Board of Management. He will assume responsibility for Production on 13 May 2026.

The appointment also coincides with Milan Nedeljkovic becoming Chairman of the Board of Management.

Wittmann joined the BMW Group in 2015 and has led Corporate Strategy and Corporate Development since 2024. His previous roles include Head of Assembly at the Munich plant, CFO of the Americas sales region, and Project Manager for the production site in San Luis Potosí, Mexico. He holds a PhD in aerospace engineering and previously worked as a partner at a consultancy.

Dr. Nicolas Peter, Chairman, Supervisory Board of BMW AG, said, “Raymond Wittmann combines strategic thinking with operational excellence and business responsibility. With his broad, cross-divisional experience and international perspective, he has the key qualities for leading the production division.”

“Raymond Wittmann complements the future Board of Management team led by Milan Nedeljkovic with the right strengths and skills. The Supervisory Board is very confident that the Board of Management, in its new composition, will continue to drive the success of the BMW Group in the future,” said Dr. Peter.