- JSW MG Motor India
- Honda Motorcycle & Scooter India
- HMSI
- Ashok Leyland
- Federation of Automobile Dealers Association
- FADA
- PremonAsia
- Rahul Sharma
- C S Vigneshwar
Digital has now moved from ‘Nice to have’ to Necessity: Vinkesh Gulati
- By T Murrali
- December 19, 2020
Q: Congratulations on assuming the charge of the President of FADA. What are your immediate priorities?
Gulati: Thank you!
The past eight to nine months have been a challenging time for the entire humanity and every business sector. It has been a difficult phase for the dealer fraternity too. We have worked in very adverse conditions with zero business and zero earnings, along with a high operational cost. Post reopening of dealerships, proper decontamination and sanitisation of the entire premises, vehicles, employees, etc., have added cost to dealers who were already seeing slow sales for over 18 months in the pre-COVID era.
We are a resilient lot, and COVID has taught us to make tough decisions to ensure that our business and community survive, while offering the best of our services to customers. During my tenure, I will rigorously take up all our dealer issues at every possible platform and offer the association the finest representation, better visibility and hearing, offering a competitive business and operational environment to our fraternity.
The automobile industry has been an important driving force in India’s economic growth. Reviving the automobile industry is vital to regain lost momentum in the economy. The Government and the sector need to work together to strengthen the industry, wherein the dealer fraternity is an important element in the system.
One of the key issues which we will be working upon is improving dealer margins. Over the years, profitability has dwindled due to high costs and low operating margins.
Auto dealerships in India are operating at an average net profit level of 0.5 percent to one percent of the total turnover, which is much lower than the global standard, as internationally, dealer margins range from seven percent to 12 percent on selling price of the vehicle.
We have already written to SIAM about this, and we will further strongly urge all our OEMs to make the dealer business more sustainable and shockproof.
While we were trying to bring auto dealers under the ambit of MSME, we will up the ante further and make sure that dealers are treated at par with other businesses who are reaping the benefits of being an MSME.
Further, as a category, 2-wheelers comprise 75 percent of the sales in India, and I am working to make an exclusive 2-wheeler vertical at FADA.
This will specifically work on the nuances of 2-wheeler dealership such as sub-dealers, brokers etc. The dynamics of 2-wheeler dealers are very different from 4-wheeler dealers and hence need special attention. As they say, fortune is at the bottom of the pyramid!
FADA will continue to take up issues concerning regulatory and legislative burdens, representing the dealer fraternity across every possible platform. We will continue to reach out to our principals and build strong relationships moving ahead.
Q: FADA has been working on increasing dealer margins for ages but ends up in a stalemate. Where is the issue? How are you going to tackle this?
Gulati: Yes, this is one issue which we have been working for many years, but efforts were not made concretely until sometimes back. It’s during the 2nd Auto Retail Conclave, when we brought up the issue to our executive committee, had a panel discussion exclusively on dealer margins. There onwards, we started building momentum with continues efforts in this direction, and a few months back we also did a study on dealer margin offered by individual OEM to their respective dealers across the product lineup. This was an eye-opener for the entire fraternity as nothing of this sort was brought out in the past; this showcased that Indian dealer’s community were working on a minimal margin which was way below the global standards.
I am happy to mention that post this study, few OEMs have reviewed their dealer margin, few are in discussion with their management and respective dealer council. However, the increased margins are still not at a level which we have been asking for, but a movement has started, which is quite encouraging for the entire community.
Dealership business has a significant daily expense which is addressed by the dealer from his marginal profit. A better profit margin will help the dealer to re-invest a subsequent amount of his earning for the development and expansion of his business, which in return will add up a new business to OEMs.
We will continue to do this kind of studies in times to come and also keep negotiating with our principals as they also understand that their first customers are not in good shape and they require higher margins to sustain their business.

Q: What according to you are the skill gaps persist in the automotive industry still and how FADA is addressing this?
Gulati: Skill gap is a subject which is never-ending as technology keep changing, and we need to make a continuous effort to upgrade our manpower. In recent time, the automobile industry has gone a long way in terms of technology upgrade.
To address this change, all the three auto Associations (Automotive Component Manufacturers Association of India (ACMA), Federation of Indian Automobile Dealer Associations (FADA) and Society of Indian Automobile Manufacturers (SIAM)) have come together in tune with National Skill Development Council and created ASDC (Automotive Skill Development Council) which looks to reduce the gap in between yesterday’s skills and today’s requirement. FADA has been making a continues effort to keep our dealership manpower at par with the newer technologies.
At FADA, we are starting up with a FADA Academy which will hold courses for Dealer Principals and their Chief Experience Officers to train them in running an efficient dealership business from all aspects.
Q: With more than 50 percent of the work in purchasing any vehicle done online, where do you see the role of dealers in the future? Do you see the new trend fuelling unemployment further?
Gulati: Getting prospective customers through the online route is a growing trend. Dealers and manufacturers have been active on online platforms for quite a long time now. The pandemic is the reason for this change in consumer behaviour. Earlier, customers had to visit dealerships several times before the final buy. e.g. all loan formalities, document verification, vehicle test drive etc. These are now offered online or at the doorstep. But for the final sale, customers have to visit the dealerships to test the vehicle and take delivery.
Today every customer is well informed. The vehicle-buying experience involves several steps, right from an online search, specific automobile website visits, going through views, reviews, product comparison, collecting information from peers, social media and users and evaluating a brand, product and its services.
Only after doing all these research consumers make their decision. It is not just a transaction for the customer, but more about in getting into a relationship of trust. That is where the dealerships come into play. Every customer wants to experience the vehicle physically before closing the deal. More importantly, they want to meet up face-to-face with the dealer and satisfy themselves before committing to this high-ticket purchase.
I don’t think there is any change in the playbook, but digital has now moved from “Nice to have” to Necessity. In this COVID era, with total lockdown, digital marketing has played a significant role in boosting sales and smooth execution. Every dealership has initiated digital training of its manpower, equipping them to conduct sales coordination through a digital platform. This initiative has further enhanced its sales and service reach. Dealerships must be the most frugal and flexible link across the automobile network.
Dealers and dealerships have always been the face of the brand and will continue to be so. I don’t see any immediate challenge or threat to the dealership business. However, with companies being more aggressive and active on online platforms, this will add on to dealership engagement with the brand and the customers, helping them further to enhance their sales and service reach and experience.
Q: What are the challenges you face with emerging technology trends like vehicle electrification?
Gulati: I don’t see vehicle electrification as a challenge for the dealer fraternity. The dealer community has been one of the most adaptable segments of the automobile ecosystem. We have always strived to keep ourselves at par with the manufacturers, and it’s business requirement, product and services utility. The dealer business is one business which significantly depends on its skilled workforce across the offerings such as sales, aftersales, engineering, etc. With every new product or technology, the dealer in association with its OEM partner makes certain that it initiates rigorous training for its employees so that it can offer the best service to its customers on behalf of the brand.
As far as vehicle electrification is concerned, India is still at a very initial level as electric PVs still have less than 0.25 percent market share. The EV segment requires immense Government support in terms of infrastructure, subsidy, allowance, recognition, etc., to get the segment to grow. I don’t want to comment on the technicalities of the segment and its products and services. Instead, on behalf of the entire dealer fraternity, I would like to assure that as a community we are committed to offering all necessary support and service to the Government for its vision about the EV industry.
Q: Episodes like FIAT & Peugeot (decades ago) and GM & MAN Trucks (in the recent past) etc., exiting the Indian market continues, leading the dealerships to lurch. What kind of safeguard mechanisms can we have to support the dealer community?
Gulati: Setting up a global brand dealership in India is a massive cost which varies from brands to segment, size of the dealership, region, location, etc. On an average setting up a premium 2-wheeler brand dealership cost somewhere around INR8-10 crore whereas setting up a premium 4-wheeler brand requires close to INR 20 - 30 crore. It is not just the setting up of a dealership which is a cost, the operation of a dealership is also a huge which involves day to day operational cost, vehicle stocking, employee salary etc. The dealer bears all this. As you know, the dealership business operates on a very minimal profit margin; any such activity by any brand ends up leading to capital loss along with loss of jobs in the sector. And now the pandemic poses another challenge for the dealer fraternity.
For example, the recent announcement by Harley-Davidson to discontinue its manufacturing and sales operations in India has left its Indian dealers stranded. This will result in the closure of 35 Harley-Davidson dealerships, with an approximate capital loss of INR 110-130 crores, besides also leading to a job loss of around 1,800-2,000 people at dealerships.
This is the fourth instance of automobile companies exiting India in the last three years (since 2017). Earlier, General Motors, MAN Truck and UM Lohia had quit their Indian operations, leaving their dealers in a similar fix. Due to FADA’s strong intervention and the Indian Government’s full-fledged support, General Motors and MAN Trucks had partially compensated their channel partners, but the UML matter remains unresolved till date.
Had there been a Franchise Protection Act in India, brands like these would not have abruptly closed their operations, leaving their channel partners and customers in the lurch.
We are already working on a draft with our legal team and have initiated communication with other retail associations to bring the Franchise law in India, which will support the dealer fraternity in the dire situation of an exit or termination.
We would also request the Government to initiate the law on priority as this law will help level the playing field for large international and domestic automakers and dealers and also help in regulating over-dealerisation.
Q: What kind of support/guidance FADA has given to its members to tide over the current situation triggered by the pandemic?
Gulati: These are unprecedented times. Everybody is making the best efforts to emerge from it in their own way. The auto dealership is one such business which was deeply impacted by COVID-19. The auto dealership is a very marginal profit business, and we do not have large funds like car and component manufacturers have, which makes it more difficult for us to emerge from this difficult time. The industry was already struggling with a 15 to 16-month slowdown, and the lockdown has pushed the entire industry further back.
FADA has provided all possible and necessary help to its dealer members. At the time of the lockdown, FADA wrote a letter to Prime Minister Narendra Modi to apprise him about the dealers’ issues and suggesting dealership survival and demand revival initiatives. Apart from this, FADA wrote a letter to SIAM making them aware of the situation of the dealers, requesting them to review the dealer margin and extend their support so that dealer can survive these difficult times. FADA quite actively worked to protect dealers from the loss on remaining stocks of BS-IV vehicles from the ban on the sale. The association petitioned the Supreme Court to extend the dateline for sale of these vehicles. At the same time, while securing the future of dealers, FADA demanded that car makers increase the dealer margin to five percent PBT and reduce the infrastructure cost by 25 percent.
FADA conducted online training for its dealer brothers, training them to prepare for maximum work with limited resources. (MT)
JCB Appoints George Bamford As Joint Chairman, Plots $133 Million CAPEX
- By MT Bureau
- September 30, 2026
British construction equipment manufacturer JCB has announced capital investments across its manufacturing footprint and a leadership transition following the establishment of a land speed record using its hydrogen combustion technology.
George Bamford will become Joint Chairman alongside his father, Lord Bamford, marking the first leadership change at the top of the company in over 50 years.
The company reported its financial results for 2025, with sales turnover reaching GBP 5.7 billion (USD 7.62 billion), compared to GBP 5.8 billion (USD 7.67 billion) in 2024. Profit before tax stood at GBP 642 million (USD 858 million), down from GBP 687.3 million (USD 900 million) the previous year, while total machine sales reached 113,498 units against 119,848 units in 2024. The business maintains zero net borrowings.
Furthermore, JCB has announced a capital expenditure of GBP 100 million (USD 133 million) to modernise its headquarters in Rocester, Staffordshire, including a GBP 60 million (USD 80 million) automated powder paint plant and shop floor upgrades.
In North America, JCB will open a one-million-square-foot manufacturing plant in San Antonio, Texas, next month, which will produce Loadall telescopic handlers and access equipment while adding 1,500 jobs over five years.
In technology development, JCB is producing hydrogen combustion engines following a GBP 100 million (USD 133 million) research program. The technology was demonstrated at the Bonneville Salt Flats in Utah, where the JCB Hydromax vehicle, powered by two Derbyshire-manufactured hydrogen engines and driven by Wing Commander Andy Green, achieved a speed of 406.320 mph (653.909 kmph).
Lord Bamford, Chairman of JCB, said, “Last year JCB celebrated its 80th birthday and, as we look ahead, we are investing heavily in the future of the business – from the transformation of our Staffordshire headquarters and pioneering hydrogen technology, to our new factory in Texas. As part of that next chapter, I’m delighted that my son George will become Joint Chairman of JCB. We have never been a company that stands still, and these investments will ensure JCB is well placed to seize the opportunities ahead.”
George Bamford, Joint Chairman of JCB, said, "From the day my grandfather founded JCB in 1945, innovation and investment in Great Britain has been at the heart of everything we do. JCB Hydromax showed the world what British engineering can achieve. That same spirit is in every machine we build. While JCB has expanded globally over the years, our home has always been here, and the record investment we are making in our facilities and in new products is good news for Britain and good news for JCB."
Graeme Macdonald, CEO, JCB, said, “While 2025 was a more challenging year with mixed market conditions around the world, JCB delivered a robust performance overall. Machine sales were down by around 5 percent, but turnover remained broadly stable due to a more favourable market and product mix. Despite nil market growth in North America and a 12 percent market contraction in India – both important markets for JCB – we increased our global market share during 2025, which is an encouraging result. The overall outlook for 2026 is for moderate growth, despite ongoing geopolitical uncertainty, and with new capacity coming on stream in Texas and Staffordshire we are well placed to take advantage of it."
The company also expanded its educational intake, receiving 708 applications for 314 places at the JCB Academy for the September intake, while adding 116 apprentices and graduates to its workforce from over 6,300 applicants.
Trev Mobility Appoints Ayush Agrawal As Co-Founder And Chief Operating Officer
- By MT Bureau
- September 30, 2026
Trev Mobility, an electric mobility platform, has appointed Ayush Agrawal as Co-Founder and Chief Operating Officer. He joins the company from Shoffr, where he served as Chief Operating Officer, and will manage operations and market expansion alongside Founder and Chief Executive Officer Naveen Gupta.
The appointment coincides with Trev's expansion from city transit into long-haul and intercity electric vehicle operations across new regional markets. From an initial fleet of two electric vehicles, Trev now operates over 100 electric vehicles, having completed 60,000 rides and entered Jaipur as its first market outside Delhi-NCR.
In his new role, Agrawal will oversee fleet deployment, vehicle utilisation, chauffeur operations, regional management teams and service delivery systems.
Naveen Gupta said, “India’s EV ecosystem is moving into a phase where the conversation has to go beyond putting more electric vehicles on the road. The next opportunity is to build operating models that can make EVs work reliably across different use cases, including long-haul and intercity mobility. Ayush brings valuable experience from building and operating a chauffeur-driven fleet business, along with a strong understanding of fleet economics, utilisation and on-ground operations. That experience will be important as we build Trev’s next phase. Together, we want to create an operating model that can demonstrate how EV mobility can scale reliably across cities and longer-distance journeys, while maintaining the level of service and customer experience that Trev is built around.”
Trev provides airport transfers, city transit, chauffeur rentals, corporate travel, and outstation mobility using an all-electric fleet. The company is developing standard operating processes covering vehicle uptime, charging schedules, route planning, chauffeur management, and service consistency across intercity corridors.
Ayush Agrawal said, “Having worked on the fleet operations side of chauffeur-driven mobility, I have seen how much the success of an EV fleet depends on what happens beyond the vehicle itself. Utilisation, charging, chauffeur deployment, route planning and service consistency all become critical as the distance and complexity of journeys increase. Trev has an opportunity to build this operating model with EVs at the centre, particularly across long-haul and intercity travel, and I am excited to work with Naveen and the team on building that at scale.”
Arete 22 Files DRHP With SEBI For INR 440 Crore IPO
- By MT Bureau
- September 29, 2026
Arete 22 Limited, an integrated precision aluminium mobility solutions provider, has submitted its Draft Red Herring Prospectus (DRHP) to the Securities and Exchange Board of India (SEBI) as it moves towards an initial public offering. The proposed issue consists of fresh equity shares with a face value of INR 10 each, aggregating up to INR 440 crore.
The company intends to deploy the net proceeds across several priorities. Working capital requirements would receive INR 150 crore, while INR 120 crore would go towards full or partial repayment and prepayment of certain borrowings. Approximately INR 34.82 crore has been earmarked for plant and machinery at existing manufacturing facilities, with the balance directed to general corporate purposes.
Incorporated in February 2021, Arete 22 acquired Unicast Autotech Private Limited in 2026. The company manufactures aluminium alloy wheels and precision aluminium high-pressure die-cast components for automotive original equipment manufacturers. Its core business centres on alloy wheels for motorcycles and scooters, while Unicast produces high-pressure die-cast components for engines, transmissions, powertrains and structural uses.

Operating on a business-to-business basis, Arete 22 supplies directly to two-wheeler OEM customers under a build-to-print model, producing wheels according to designs and specifications set by buyers. Two alloy wheel plants support this output: a Bilaspur, Haryana, facility with 3.60 million wheels of annual installed capacity and a Kolar, Karnataka, site with 2.40 million, together totalling 6.00 million wheels and spanning roughly 27,042 square metres near major automotive clusters.
Revenue distribution has widened considerably. Karnataka led in Fiscal 2026 at INR 144.29 crore, or 26.82 percent, followed by Tamil Nadu at INR 119.47 crore, Haryana at INR 110.85 crore and Uttarakhand at INR 91.60 crore. Andhra Pradesh and Rajasthan added INR 37.00 crore and INR 33.16 crore, respectively, a marked change from Fiscal 2024 when Tamil Nadu alone represented 76.85 percent.
Financial and operational metrics have climbed sharply. SKUs expanded from 9 to 49 between Fiscal 2024 and Fiscal 2026, wheels sold rose from 745,000 to 3,179,000 units and revenue per wheel grew from INR 1,457.58 to INR 1,671.46. Revenue from operations reached INR 537.95 crore from INR 112.46 crore, while profit after tax rose to INR 44.97 crore from INR 2.92 crore and EBITDA to INR 94.68 crore from INR 13.79 crore. Unistone Capital Private Limited is banker to the issue, with Bigshare Services Private Limited as registrar.
Toyota Kirloskar Motor Unveils Sustainability Report 2026
- By MT Bureau
- September 29, 2026
Toyota Kirloskar Motor (TKM), one of the leading passenger vehicle manufacturers, has released its Sustainability Report 2026, titled 'Progress that Powers Everyone', outlining the company's environment, social and governance (ESG) performance and manufacturing operations in India.
The report was presented by Ramalinga Reddy, Minister of Forest, Ecology & Environment for the Government of Karnataka, alongside B. Padmanabha, Senior Executive Vice President of Manufacturing at Toyota Kirloskar Motor.
In its product operations, the company maintains a multi-pathway powertrain strategy encompassing hybrid electric vehicles, battery electric vehicles, hydrogen technologies and alternative fuels. Hybrid models from Toyota represent approximately 80 percent of total hybrid vehicle sales in India, while the company introduced the Urban Cruiser Ebella as its first battery electric vehicle in the domestic market.
In manufacturing operations, Toyota Kirloskar Motor operated its facilities using 100 percent renewable electricity for the fifth consecutive year, eliminating Scope 2 greenhouse gas emissions. The company reported avoiding over 594,000 tonnes of carbon dioxide emissions since FY2012-13, while recycling more than 95 percent of manufacturing waste and sourcing over 90 percent of its operational water through recycling and rainwater harvesting.
Ramalinga Reddy said, "Environmental protection cannot remain confined to policies alone; it must become a habit that is reflected in the choices we make every day. Whether it is conserving water, reducing waste, adopting clean energy or preserving biodiversity, every effort counts. Industries have a significant role in leading this transformation because their actions influence people, communities and future generations. TKM's Sustainability Report 2026 is a reminder that sustained commitment and collective action are essential for building a greener and more resilient India."
B Padmanabha said, "At Toyota, sustainability is an integral part of how we create value for society. Guided by the Toyota Way and our commitment to ‘Producing /spreading Happiness for All', we continue to balance sustainable business growth with environmental stewardship and social progress. This Sustainability Report reflects the collective efforts of our employees, suppliers, dealers, and partners in advancing carbon reduction, resource efficiency, community development, and responsible governance. While we are encouraged by the progress made, we remain committed to continuous improvement and to contributing to a cleaner, safer, and more prosperous future for all. We believe that true success lies not only in making ever-better products, but in creating lasting value for society and future generations."
On human capital and community development, Toyota Kirloskar Motor trained over 140,000 individuals through the Toyota Technical Training Institute and partnerships with 120 Industrial Training Institutes and 30 Government Tool Room & Training Centres. During FY2025-26, the company allocated over INR 1,047 million towards corporate social responsibility initiatives covering education, healthcare, sanitation, water conservation, road safety and environmental restoration.

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