Q: Congratulations on assuming the charge of the President of FADA. What are your immediate priorities?

Gulati: Thank you!

The past eight to nine months have been a challenging time for the entire humanity and every business sector. It has been a difficult phase for the dealer fraternity too. We have worked in very adverse conditions with zero business and zero earnings, along with a high operational cost. Post reopening of dealerships, proper decontamination and sanitisation of the entire premises, vehicles, employees, etc., have added cost to dealers who were already seeing slow sales for over 18 months in the pre-COVID era.

We are a resilient lot, and COVID has taught us to make tough decisions to ensure that our business and community survive, while offering the best of our services to customers. During my tenure, I will rigorously take up all our dealer issues at every possible platform and offer the association the finest representation, better visibility and hearing, offering a competitive business and operational environment to our fraternity.

The automobile industry has been an important driving force in India’s economic growth. Reviving the automobile industry is vital to regain lost momentum in the economy. The Government and the sector need to work together to strengthen the industry, wherein the dealer fraternity is an important element in the system.

One of the key issues which we will be working upon is improving dealer margins. Over the years, profitability has dwindled due to high costs and low operating margins.

Auto dealerships in India are operating at an average net profit level of 0.5 percent to one percent of the total turnover, which is much lower than the global standard, as internationally, dealer margins range from seven percent to 12 percent on selling price of the vehicle.

We have already written to SIAM about this, and we will further strongly urge all our OEMs to make the dealer business more sustainable and shockproof.

While we were trying to bring auto dealers under the ambit of MSME, we will up the ante further and make sure that dealers are treated at par with other businesses who are reaping the benefits of being an MSME.

Further, as a category, 2-wheelers comprise 75 percent of the sales in India, and I am working to make an exclusive 2-wheeler vertical at FADA.

This will specifically work on the nuances of 2-wheeler dealership such as sub-dealers, brokers etc. The dynamics of 2-wheeler dealers are very different from 4-wheeler dealers and hence need special attention. As they say, fortune is at the bottom of the pyramid!

FADA will continue to take up issues concerning regulatory and legislative burdens, representing the dealer fraternity across every possible platform. We will continue to reach out to our principals and build strong relationships moving ahead.

Q: FADA has been working on increasing dealer margins for ages but ends up in a stalemate. Where is the issue? How are you going to tackle this?

Gulati: Yes, this is one issue which we have been working for many years, but efforts were not made concretely until sometimes back. It’s during the 2nd Auto Retail Conclave, when we brought up the issue to our executive committee, had a panel discussion exclusively on dealer margins. There onwards, we started building momentum with continues efforts in this direction, and a few months back we also did a study on dealer margin offered by individual OEM to their respective dealers across the product lineup. This was an eye-opener for the entire fraternity as nothing of this sort was brought out in the past; this showcased that Indian dealer’s community were working on a minimal margin which was way below the global standards.

I am happy to mention that post this study, few OEMs have reviewed their dealer margin, few are in discussion with their management and respective dealer council. However, the increased margins are still not at a level which we have been asking for, but a movement has started, which is quite encouraging for the entire community.

Dealership business has a significant daily expense which is addressed by the dealer from his marginal profit. A better profit margin will help the dealer to re-invest a subsequent amount of his earning for the development and expansion of his business, which in return will add up a new business to OEMs.

We will continue to do this kind of studies in times to come and also keep negotiating with our principals as they also understand that their first customers are not in good shape and they require higher margins to sustain their business.

Q: What according to you are the skill gaps persist in the automotive industry still and how FADA is addressing this?

Gulati: Skill gap is a subject which is never-ending as technology keep changing, and we need to make a continuous effort to upgrade our manpower. In recent time, the automobile industry has gone a long way in terms of technology upgrade.

To address this change, all the three auto Associations (Automotive Component Manufacturers Association of India (ACMA), Federation of Indian Automobile Dealer Associations (FADA) and Society of Indian Automobile Manufacturers (SIAM)) have come together in tune with National Skill Development Council and created ASDC (Automotive Skill Development Council) which looks to reduce the gap in between yesterday’s skills and today’s requirement. FADA has been making a continues effort to keep our dealership manpower at par with the newer technologies.

At FADA, we are starting up with a FADA Academy which will hold courses for Dealer Principals and their Chief Experience Officers to train them in running an efficient dealership business from all aspects.

Q: With more than 50 percent of the work in purchasing any vehicle done online, where do you see the role of dealers in the future? Do you see the new trend fuelling unemployment further?

Gulati: Getting prospective customers through the online route is a growing trend. Dealers and manufacturers have been active on online platforms for quite a long time now. The pandemic is the reason for this change in consumer behaviour. Earlier, customers had to visit dealerships several times before the final buy. e.g. all loan formalities, document verification, vehicle test drive etc. These are now offered online or at the doorstep. But for the final sale, customers have to visit the dealerships to test the vehicle and take delivery.

Today every customer is well informed. The vehicle-buying experience involves several steps, right from an online search, specific automobile website visits, going through views, reviews, product comparison, collecting information from peers, social media and users and evaluating a brand, product and its services.

Only after doing all these research consumers make their decision. It is not just a transaction for the customer, but more about in getting into a relationship of trust. That is where the dealerships come into play. Every customer wants to experience the vehicle physically before closing the deal. More importantly, they want to meet up face-to-face with the dealer and satisfy themselves before committing to this high-ticket purchase.

I don’t think there is any change in the playbook, but digital has now moved from “Nice to have” to Necessity. In this COVID era, with total lockdown, digital marketing has played a significant role in boosting sales and smooth execution. Every dealership has initiated digital training of its manpower, equipping them to conduct sales coordination through a digital platform. This initiative has further enhanced its sales and service reach. Dealerships must be the most frugal and flexible link across the automobile network.

Dealers and dealerships have always been the face of the brand and will continue to be so. I don’t see any immediate challenge or threat to the dealership business. However, with companies being more aggressive and active on online platforms, this will add on to dealership engagement with the brand and the customers, helping them further to enhance their sales and service reach and experience.

Q: What are the challenges you face with emerging technology trends like vehicle electrification?

Gulati: I don’t see vehicle electrification as a challenge for the dealer fraternity. The dealer community has been one of the most adaptable segments of the automobile ecosystem. We have always strived to keep ourselves at par with the manufacturers, and it’s business requirement, product and services utility. The dealer business is one business which significantly depends on its skilled workforce across the offerings such as sales, aftersales, engineering, etc. With every new product or technology, the dealer in association with its OEM partner makes certain that it initiates rigorous training for its employees so that it can offer the best service to its customers on behalf of the brand.

As far as vehicle electrification is concerned, India is still at a very initial level as electric PVs still have less than 0.25 percent market share. The EV segment requires immense Government support in terms of infrastructure, subsidy, allowance, recognition, etc., to get the segment to grow. I don’t want to comment on the technicalities of the segment and its products and services. Instead, on behalf of the entire dealer fraternity, I would like to assure that as a community we are committed to offering all necessary support and service to the Government for its vision about the EV industry.

Q: Episodes like FIAT & Peugeot (decades ago) and GM & MAN Trucks (in the recent past) etc., exiting the Indian market continues, leading the dealerships to lurch. What kind of safeguard mechanisms can we have to support the dealer community?

Gulati: Setting up a global brand dealership in India is a massive cost which varies from brands to segment, size of the dealership, region, location, etc. On an average setting up a premium 2-wheeler brand dealership cost somewhere around INR8-10 crore whereas setting up a premium 4-wheeler brand requires close to INR 20 - 30 crore. It is not just the setting up of a dealership which is a cost, the operation of a dealership is also a huge which involves day to day operational cost, vehicle stocking, employee salary etc. The dealer bears all this. As you know, the dealership business operates on a very minimal profit margin; any such activity by any brand ends up leading to capital loss along with loss of jobs in the sector. And now the pandemic poses another challenge for the dealer fraternity.

For example, the recent announcement by Harley-Davidson to discontinue its manufacturing and sales operations in India has left its Indian dealers stranded. This will result in the closure of 35 Harley-Davidson dealerships, with an approximate capital loss of INR 110-130 crores, besides also leading to a job loss of around 1,800-2,000 people at dealerships.

This is the fourth instance of automobile companies exiting India in the last three years (since 2017). Earlier, General Motors, MAN Truck and UM Lohia had quit their Indian operations, leaving their dealers in a similar fix. Due to FADA’s strong intervention and the Indian Government’s full-fledged support, General Motors and MAN Trucks had partially compensated their channel partners, but the UML matter remains unresolved till date.

Had there been a Franchise Protection Act in India, brands like these would not have abruptly closed their operations, leaving their channel partners and customers in the lurch.

We are already working on a draft with our legal team and have initiated communication with other retail associations to bring the Franchise law in India, which will support the dealer fraternity in the dire situation of an exit or termination.

We would also request the Government to initiate the law on priority as this law will help level the playing field for large international and domestic automakers and dealers and also help in regulating over-dealerisation.

Q: What kind of support/guidance FADA has given to its members to tide over the current situation triggered by the pandemic?

Gulati: These are unprecedented times. Everybody is making the best efforts to emerge from it in their own way. The auto dealership is one such business which was deeply impacted by COVID-19. The auto dealership is a very marginal profit business, and we do not have large funds like car and component manufacturers have, which makes it more difficult for us to emerge from this difficult time. The industry was already struggling with a 15 to 16-month slowdown, and the lockdown has pushed the entire industry further back.

FADA has provided all possible and necessary help to its dealer members. At the time of the lockdown, FADA wrote a letter to Prime Minister Narendra Modi to apprise him about the dealers’ issues and suggesting dealership survival and demand revival initiatives. Apart from this, FADA wrote a letter to SIAM making them aware of the situation of the dealers, requesting them to review the dealer margin and extend their support so that dealer can survive these difficult times. FADA quite actively worked to protect dealers from the loss on remaining stocks of BS-IV vehicles from the ban on the sale. The association petitioned the Supreme Court to extend the dateline for sale of these vehicles. At the same time, while securing the future of dealers, FADA demanded that car makers increase the dealer margin to five percent PBT and reduce the infrastructure cost by 25 percent.

FADA conducted online training for its dealer brothers, training them to prepare for maximum work with limited resources. (MT)

Tier 1 supplier Uno Minda has announced an expansion into the passenger vehicle seating systems segment with a new greenfield facility in Maharashtra.

The company’s board has approved the construction of a manufacturing facility in Chhatrapati Sambhajinagar, Maharashtra, with an investment of INR 3.2 billion with operations scheduled to begin by Q4 FY2028.

The project will be managed by Uno Minda Tachi-S Seating, a joint venture between Uno Minda and TACHI-S Company of Japan. The joint venture, which began in September 2022 with the production of seat recliners, has now secured an order from an original equipment manufacturer (OEM) for seating systems.

Ravi Mehra, Managing Director, Uno Minda, said, "This is one of the most exciting chapters in Uno Minda's growth story. Entering the complete 4W Passenger Vehicle Seating Systems segment isn't just a product expansion — it's a strategic leap that substantially increases our per-vehicle value potential and deepens our footprint in a segment that is central to the premium vehicle experience. This greenfield facility reflects our unwavering commitment to advanced domestic manufacturing and delivering the kind of high-performance seating comfort that India's rapidly evolving automotive market demands.”

Autoliv and Great Wall Motor (GWM) have signed a Global Strategic Cooperation Framework Agreement to expand their long-term partnership. The agreement follows a collaboration established in 2023 and aims to support GWM’s international expansion.

Under the framework, the companies will cooperate in areas including global business growth, supply chain management, localised operations and the development of safety systems. The partnership is intended to align innovation and product strategies.

Mikael Bratt, CEO, Autoliv, said, "Today's agreement marks an important step in our continued collaboration with Great Wall Motor. By combining GWM's international growth ambitions with Autoliv's global capabilities in automotive safety, we are strengthening the foundation for an even more integrated and resilient partnership."

Jack Wei, Chairman, Great Wall Motors, said, "Safety is the bottom line of the automotive industry. The partnership between Great Wall Motors and Autoliv began with a shared vision and a steadfast commitment to the mission of safety. Now we are strengthening our collaboration and will jointly build the industrial cornerstone of automotive safety and deliver safer Great Wall vehicles to users around the world."

The Automotive Component Manufacturers Association of India (ACMA) has released its performance review for FY2025–26, which saw the industry record a turnover of USD 85.9 billion (INR 7,600 billion), representing a growth of 12.7% compared to the previous year. Over the past five years, the sector has grown at a CAGR of 17 percent.

The industry body stated that supplies to OEMs rose by 16.3 percent to INR 6,628 billion, while the aftermarket segment grew by 9 percent to INR 1,084 billion. Exports increased by 5 percent to USD 24 billion, with Europe remaining the primary market. Imports grew by 13 percent to USD 25.4 billion, largely due to demand for technology products and components from China, Japan and Germany. Supplies for electric vehicles accounted for 4.6 percent of domestic OEM supplies, excluding lithium-ion batteries.

Vinnie Mehta, Director General, ACMA, said, “FY26 reaffirmed the strength and resilience of India’s auto component industry. Robust domestic demand, continued investments in capacity and technology, and the confidence of global customers enabled the industry to deliver another year of healthy growth despite a challenging international environment. As global supply chains continue to diversify, India is steadily strengthening its position as a trusted manufacturing and sourcing partner for the global automotive industry. While imports of advanced technology products and specialised components increased during the year, they also underline the next opportunity before us - to deepen localisation, accelerate technology development and move further up the value chain. The industry’s long-term competitiveness will increasingly be defined by innovation, quality, sustainability and supply-chain resilience.”

Vikrampati Singhania, President, ACMA, added: “The medium- to long-term outlook for the Indian auto component industry remains positive. Growing domestic demand, infrastructure-led economic growth, expanding manufacturing investments, deeper global integration through Free Trade Agreements and increasing global sourcing from India are creating significant opportunities for the sector. At the same time, geopolitical developments, supply-chain disruptions, the availability of critical minerals such as rare earth magnets, logistics costs and raw material volatility will require continued strategic focus. The industry remains committed to investing in advanced manufacturing, localisation, digitalisation and sustainable mobility solutions to enhance India’s global competitiveness.”

Automotive retail sales in India touched a new record for the month of June with a total of 2,557,234 units sold, up 21.83 percent YoY, as against 2,098,996 units sold for the same period last year.

As per the latest data shared by the Federation of Automobile Dealers Associations (FADA), the apex body representing automotive dealers in India, the record performance was witnessed across vehicle categories – two-wheelers, three-wheelers, passenger vehicles and commercial vehicles.

For June 2026, two-wheeler sales came at 1.82 million units, up 21.22 percent YoY, three-wheelers at 120,889 units, up 16.2 percent YoY, passenger vehicle at 410,853 units, up 26.6 percent YoY, tractors at 100,818 units, up 25.31 percent YoY and commercial vehicle at 90,972 units, up 16.8 percent YoY.

On the other hand, the construction equipment segment saw a decline of 40.94 percent YoY to 5,244 units, albeit a high base.

C S Vigneshwar, President, FADA, said, “Tractors recorded their second-best June ever. That such records have come in a seasonally transitional month underscores the structural depth of the India Growth Story and the widening aspirations of Bharat.”

He further stated that when it came to two-wheeler sales, saw a marginal MoM sequential decline due to rural demand dip on the back of late onset and uneven progress of south-west monsoon. This led to many customers opting for a ‘wait-and-watch mode’ for their purchase decisions. But on the flip side, dealers witnessed a strong demand for entry-level two-wheelers, improved supply from automakers and a decisive shift in demand for electric vehicle offerings.

“Two-wheeler electric vehicle share crossed double digits for the first time at 10.60 percent against 7.34 percent a year ago,” stated Vigneshwar.

Similarly, passenger vehicle retail sales also clocked their best performance for June, with both rural (+35.09 percent YoY) and urban markets (+24.67 percent YoY) witnessing strong demand. Share of alternative energy vehicles (CNG, hybrid and electric) crossed 40 percent share for the first time at 40.35 percent (CNG 24.33 percent, hybrid 8.27 percent and EV 7.75 percent).

“On the channel side, PV inventory increased by 1 day over May-end to 32–34 days, moving further from FADA’s recommended 21-day benchmark. We once again urge PV OEMs to calibrate dispatches to retail through the monsoon-soft July window so that dealer capital is not locked in aged stock,” said the executive.

Going forward, FADA has maintained a constructive outlook with all eyes on the onset of monsoon making up its deficit with kharif sowing gathering pace and supplies staying normalised following the West Asia ceasefire and easing crude prices.

Vigneshwar said, “For the two-wheeler segment, improving rural cashflows once rainfall catches up and the accelerating shift towards EV and fuel-efficient models should provide support, though deficient-rainfall pockets and the July OEM price hikes may keep some buyers in wait-and-watch mode. Passenger Vehicles enter the month with healthy booking pipelines, particularly in EVs and CNG, and fresh launches, while Commercial Vehicles should stay steady on freight and infrastructure-linked activity. The trajectory of the monsoon remains the single most important variable for rural demand, alongside price-hike absorption and financing turnaround times. Overall, the outlook for July’26 appears Cautiously Optimistic – with monsoon catch-up and rural cashflows the key swing factors ahead of the festive season.”

For Q2 FY2026, FADA expects continued sales momentum through the festive season. But dealers have identified a monsoon shortfall / El Niño could impact rural demand as the single biggest risk, followed by further price hikes affecting affordability and inventory pile-up pressure.

FADA expects that easing geopolitical and fuel-price uncertainty and broad policy continuity will provide a supportive runway into the festive quarter, with the monsoon the key monitorable for Bharat.