Q: Congratulations on assuming the charge of the President of FADA. What are your immediate priorities?

Gulati: Thank you!

The past eight to nine months have been a challenging time for the entire humanity and every business sector. It has been a difficult phase for the dealer fraternity too. We have worked in very adverse conditions with zero business and zero earnings, along with a high operational cost. Post reopening of dealerships, proper decontamination and sanitisation of the entire premises, vehicles, employees, etc., have added cost to dealers who were already seeing slow sales for over 18 months in the pre-COVID era.

We are a resilient lot, and COVID has taught us to make tough decisions to ensure that our business and community survive, while offering the best of our services to customers. During my tenure, I will rigorously take up all our dealer issues at every possible platform and offer the association the finest representation, better visibility and hearing, offering a competitive business and operational environment to our fraternity.

The automobile industry has been an important driving force in India’s economic growth. Reviving the automobile industry is vital to regain lost momentum in the economy. The Government and the sector need to work together to strengthen the industry, wherein the dealer fraternity is an important element in the system.

One of the key issues which we will be working upon is improving dealer margins. Over the years, profitability has dwindled due to high costs and low operating margins.

Auto dealerships in India are operating at an average net profit level of 0.5 percent to one percent of the total turnover, which is much lower than the global standard, as internationally, dealer margins range from seven percent to 12 percent on selling price of the vehicle.

We have already written to SIAM about this, and we will further strongly urge all our OEMs to make the dealer business more sustainable and shockproof.

While we were trying to bring auto dealers under the ambit of MSME, we will up the ante further and make sure that dealers are treated at par with other businesses who are reaping the benefits of being an MSME.

Further, as a category, 2-wheelers comprise 75 percent of the sales in India, and I am working to make an exclusive 2-wheeler vertical at FADA.

This will specifically work on the nuances of 2-wheeler dealership such as sub-dealers, brokers etc. The dynamics of 2-wheeler dealers are very different from 4-wheeler dealers and hence need special attention. As they say, fortune is at the bottom of the pyramid!

FADA will continue to take up issues concerning regulatory and legislative burdens, representing the dealer fraternity across every possible platform. We will continue to reach out to our principals and build strong relationships moving ahead.

Q: FADA has been working on increasing dealer margins for ages but ends up in a stalemate. Where is the issue? How are you going to tackle this?

Gulati: Yes, this is one issue which we have been working for many years, but efforts were not made concretely until sometimes back. It’s during the 2nd Auto Retail Conclave, when we brought up the issue to our executive committee, had a panel discussion exclusively on dealer margins. There onwards, we started building momentum with continues efforts in this direction, and a few months back we also did a study on dealer margin offered by individual OEM to their respective dealers across the product lineup. This was an eye-opener for the entire fraternity as nothing of this sort was brought out in the past; this showcased that Indian dealer’s community were working on a minimal margin which was way below the global standards.

I am happy to mention that post this study, few OEMs have reviewed their dealer margin, few are in discussion with their management and respective dealer council. However, the increased margins are still not at a level which we have been asking for, but a movement has started, which is quite encouraging for the entire community.

Dealership business has a significant daily expense which is addressed by the dealer from his marginal profit. A better profit margin will help the dealer to re-invest a subsequent amount of his earning for the development and expansion of his business, which in return will add up a new business to OEMs.

We will continue to do this kind of studies in times to come and also keep negotiating with our principals as they also understand that their first customers are not in good shape and they require higher margins to sustain their business.

Q: What according to you are the skill gaps persist in the automotive industry still and how FADA is addressing this?

Gulati: Skill gap is a subject which is never-ending as technology keep changing, and we need to make a continuous effort to upgrade our manpower. In recent time, the automobile industry has gone a long way in terms of technology upgrade.

To address this change, all the three auto Associations (Automotive Component Manufacturers Association of India (ACMA), Federation of Indian Automobile Dealer Associations (FADA) and Society of Indian Automobile Manufacturers (SIAM)) have come together in tune with National Skill Development Council and created ASDC (Automotive Skill Development Council) which looks to reduce the gap in between yesterday’s skills and today’s requirement. FADA has been making a continues effort to keep our dealership manpower at par with the newer technologies.

At FADA, we are starting up with a FADA Academy which will hold courses for Dealer Principals and their Chief Experience Officers to train them in running an efficient dealership business from all aspects.

Q: With more than 50 percent of the work in purchasing any vehicle done online, where do you see the role of dealers in the future? Do you see the new trend fuelling unemployment further?

Gulati: Getting prospective customers through the online route is a growing trend. Dealers and manufacturers have been active on online platforms for quite a long time now. The pandemic is the reason for this change in consumer behaviour. Earlier, customers had to visit dealerships several times before the final buy. e.g. all loan formalities, document verification, vehicle test drive etc. These are now offered online or at the doorstep. But for the final sale, customers have to visit the dealerships to test the vehicle and take delivery.

Today every customer is well informed. The vehicle-buying experience involves several steps, right from an online search, specific automobile website visits, going through views, reviews, product comparison, collecting information from peers, social media and users and evaluating a brand, product and its services.

Only after doing all these research consumers make their decision. It is not just a transaction for the customer, but more about in getting into a relationship of trust. That is where the dealerships come into play. Every customer wants to experience the vehicle physically before closing the deal. More importantly, they want to meet up face-to-face with the dealer and satisfy themselves before committing to this high-ticket purchase.

I don’t think there is any change in the playbook, but digital has now moved from “Nice to have” to Necessity. In this COVID era, with total lockdown, digital marketing has played a significant role in boosting sales and smooth execution. Every dealership has initiated digital training of its manpower, equipping them to conduct sales coordination through a digital platform. This initiative has further enhanced its sales and service reach. Dealerships must be the most frugal and flexible link across the automobile network.

Dealers and dealerships have always been the face of the brand and will continue to be so. I don’t see any immediate challenge or threat to the dealership business. However, with companies being more aggressive and active on online platforms, this will add on to dealership engagement with the brand and the customers, helping them further to enhance their sales and service reach and experience.

Q: What are the challenges you face with emerging technology trends like vehicle electrification?

Gulati: I don’t see vehicle electrification as a challenge for the dealer fraternity. The dealer community has been one of the most adaptable segments of the automobile ecosystem. We have always strived to keep ourselves at par with the manufacturers, and it’s business requirement, product and services utility. The dealer business is one business which significantly depends on its skilled workforce across the offerings such as sales, aftersales, engineering, etc. With every new product or technology, the dealer in association with its OEM partner makes certain that it initiates rigorous training for its employees so that it can offer the best service to its customers on behalf of the brand.

As far as vehicle electrification is concerned, India is still at a very initial level as electric PVs still have less than 0.25 percent market share. The EV segment requires immense Government support in terms of infrastructure, subsidy, allowance, recognition, etc., to get the segment to grow. I don’t want to comment on the technicalities of the segment and its products and services. Instead, on behalf of the entire dealer fraternity, I would like to assure that as a community we are committed to offering all necessary support and service to the Government for its vision about the EV industry.

Q: Episodes like FIAT & Peugeot (decades ago) and GM & MAN Trucks (in the recent past) etc., exiting the Indian market continues, leading the dealerships to lurch. What kind of safeguard mechanisms can we have to support the dealer community?

Gulati: Setting up a global brand dealership in India is a massive cost which varies from brands to segment, size of the dealership, region, location, etc. On an average setting up a premium 2-wheeler brand dealership cost somewhere around INR8-10 crore whereas setting up a premium 4-wheeler brand requires close to INR 20 - 30 crore. It is not just the setting up of a dealership which is a cost, the operation of a dealership is also a huge which involves day to day operational cost, vehicle stocking, employee salary etc. The dealer bears all this. As you know, the dealership business operates on a very minimal profit margin; any such activity by any brand ends up leading to capital loss along with loss of jobs in the sector. And now the pandemic poses another challenge for the dealer fraternity.

For example, the recent announcement by Harley-Davidson to discontinue its manufacturing and sales operations in India has left its Indian dealers stranded. This will result in the closure of 35 Harley-Davidson dealerships, with an approximate capital loss of INR 110-130 crores, besides also leading to a job loss of around 1,800-2,000 people at dealerships.

This is the fourth instance of automobile companies exiting India in the last three years (since 2017). Earlier, General Motors, MAN Truck and UM Lohia had quit their Indian operations, leaving their dealers in a similar fix. Due to FADA’s strong intervention and the Indian Government’s full-fledged support, General Motors and MAN Trucks had partially compensated their channel partners, but the UML matter remains unresolved till date.

Had there been a Franchise Protection Act in India, brands like these would not have abruptly closed their operations, leaving their channel partners and customers in the lurch.

We are already working on a draft with our legal team and have initiated communication with other retail associations to bring the Franchise law in India, which will support the dealer fraternity in the dire situation of an exit or termination.

We would also request the Government to initiate the law on priority as this law will help level the playing field for large international and domestic automakers and dealers and also help in regulating over-dealerisation.

Q: What kind of support/guidance FADA has given to its members to tide over the current situation triggered by the pandemic?

Gulati: These are unprecedented times. Everybody is making the best efforts to emerge from it in their own way. The auto dealership is one such business which was deeply impacted by COVID-19. The auto dealership is a very marginal profit business, and we do not have large funds like car and component manufacturers have, which makes it more difficult for us to emerge from this difficult time. The industry was already struggling with a 15 to 16-month slowdown, and the lockdown has pushed the entire industry further back.

FADA has provided all possible and necessary help to its dealer members. At the time of the lockdown, FADA wrote a letter to Prime Minister Narendra Modi to apprise him about the dealers’ issues and suggesting dealership survival and demand revival initiatives. Apart from this, FADA wrote a letter to SIAM making them aware of the situation of the dealers, requesting them to review the dealer margin and extend their support so that dealer can survive these difficult times. FADA quite actively worked to protect dealers from the loss on remaining stocks of BS-IV vehicles from the ban on the sale. The association petitioned the Supreme Court to extend the dateline for sale of these vehicles. At the same time, while securing the future of dealers, FADA demanded that car makers increase the dealer margin to five percent PBT and reduce the infrastructure cost by 25 percent.

FADA conducted online training for its dealer brothers, training them to prepare for maximum work with limited resources. (MT)

Japanese automotive major Honda Motor Co., has announced organisational and operational changes effective 1 April 2026. The restructuring aims to enhance the company's ability to respond to market trends and deliver technologies within its automobile, motorcycle and power products divisions.

The research and development functions currently held within Automobile Development Operations and the SDV (Software-Defined Vehicle) Business Development Unit will be transferred to Honda R&D Co.

Since 2020, Honda has operated production model development and future technology research as separate entities. The new structure integrates the process from technology selection to market launch into a single flow. This change is intended to increase speed and flexibility in responding to the business environment.

Honda will disband the SDV Business Development Unit and reorganise its Automobile Business Strategy and Sales Units into two new entities: the Business Strategy Unit and the Regional Business Unit.

These changes are designed to:

• Improve automobile business profitability.
• Enhance product planning and sales based on customer needs.
• Strengthen product competitiveness over the mid-to-long term.

The company will integrate sales, business strategy and product development functions for its electric and internal combustion engine (ICE) businesses. Previously, these were managed separately. As the electrification strategy enters the execution stage, this integration aims to optimise resource allocation and support carbon neutrality goals.

Through these changes, Honda intends to accelerate corporate transformation through electrification and intelligent technologies to maintain a distinctive presence in the global market.

The company is building a 1,000-acre greenfield complex in Nagpur to unlock SUV and tractor capacity as demand across segments begins to outpace supply at its existing plants. The facility will anchor a phased expansion plan even as the company revises tractor growth outlook sharply higher and races to ease production bottlenecks.

Mahindra and Mahindra’s upcoming greenfield complex at Nagpur will be spread across more than 1,000 acres and anchor the automaker’s next phase of capacity expansion with room for 500,000 SUVs and 100,000 tractors annually in a modular, phased build-out starting 2027-28.

The plant, which will also house a dedicated tractor facility within the same campus, is being designed to flex production between new-generation SUVs from Mahindra’s upcoming platforms and rising tractor volumes as the company prepares for sustained demand across segments.

“The Nagpur project gives us the flexibility to scale in a modular way across both SUVs and tractors without overcommitting capacity on day one,” said Chief Executive Officer, Auto and Farm Sector, Rajesh Jejurikar.

The expansion comes amid visible supply constraints at existing facilities in Chakan and Nashik, where strong demand for refreshed models such as the 3XO, Bolero range, Scorpio N and the newly introduced electric SUVs has pushed plants close to their limits.

Mahindra expects de-bottlenecking efforts to unlock an additional 3,000-5,000 units a month in internal combustion models by August-September, alongside 3,000-4,000 units of added EV capacity through the year.

The company said dealer inventory currently stands at 15–20 days, well below its preferred 25–30 day range, reflecting tight supply rather than demand weakness.

Demand momentum has also prompted Mahindra to sharply revise its tractor industry outlook. What was earlier guided as “low double-digit” growth for the year is now expected to land in the 22–24 percent range.

“We had underestimated the strength of the tractor industry. It is likely to be almost twice of what we had originally guided,” Jejurikar said.

On the passenger vehicle side, Mahindra stopped short of offering formal guidance for the next quarter or fiscal year but indicated that industry demand remains robust, with supply rather than orders becoming the limiting factor.

“I think everyone is going to be constrained by capacity because demand right now is stronger than the way supply is able to ramp up,” Jejurikar added.

The automaker is also seeing strong traction for its latest SUV launches. The XUV 7XO is witnessing higher bookings for top-end variants, continuing a trend seen in the XUV700, while the newly introduced electric SUV 9S is drawing customers seeking a more conventional seven-seat SUV format. Diesel continues to account for 70–75 percent of demand for the 7XO.

Jejurikar said there will be no new EV launches in calendar 2026 beyond the already introduced models, with capital expenditure tracking previously announced plans of INR 270 billion over three years, including INR 120 billion earmarked for new electric vehicle platforms.

On the financial side, Mahindra’s standalone results reflected a INR 3.75 billion loss from investments in subsidiaries, associates and joint ventures, up fourfold year-on-year. This was primarily due to impairments in Mahindra’s Japanese arm, which is undergoing restructuring, and Arkun Foundry in Turkey, hit by hyper-inflationary conditions.

“The impairment is largely related to the restructuring of our Japan operations and the impact of hyper-inflation in Turkey on Arkun Foundry,” said Group Chief Financial Officer Amarjyoti Barua.

Jejurikar also pointed to external factors driving cost pressures, particularly rising precious metal prices and currency movements, prompting a 1 percent price increase in the auto portfolio.

“Precious metals and the impact of the dollar are the two key areas where we are seeing tangible increases,” Barua said.

Mahindra’s leadership also sees an opportunity emerging from recent trade agreements. While dismissing concerns that European imports could undercut domestic manufacturing, the company believes the new framework opens a pathway for higher exports of India-made vehicles to Europe at zero duty over time.

“There is an opportunity for us to sell meaningfully more into Europe over time at zero duty, and that is something we will take advantage of,” said Jejurikar.

Group Chief Executive Officer Dr Anish Shah added that broader policy changes, such as GST rate cuts, could have a sustained demand impact beyond immediate price benefits.

“A lower upfront cost for customers will continue to stimulate upgrades and first-time purchases over the longer term,” Dr Shah said.

The Federation of Automobile Dealers Associations (FADA) has released the retail sales data for January 2026, which saw the overall industry report a healthy 17.61 percent growth over January 2025.

Last month, a total of 2.72 million vehicles were sold, as compared to 2.31 million vehicles a year ago, and 2.02 million in December 2025. Barring construction equipment (-21.09 percent YoY), all segments posted a healthy growth.

Two-wheeler sales in the country grew by 20.82 percent YoY to 1.85 million units, which saw rural markets contributed 56 percent of this volume, while urban demand grew by 22.19 percent, indicating a recovery beyond festive periods. The passenger vehicle sales at 513,475 units, up 7.22 percent YoY was primarily driven by rural demand at 14.43 percent, as compared to 2.75 percent growth witnessed in the urban segment.

Commercial Vehicles segment grew 15.07 percent to 107,486 units, which saw Light Commercial Vehicles (LCV) grow by 14.94 percent YoY and Heavy Commercial Vehicles (HCV) by 14.61 percent YoY, driven by replacement demand and infrastructure projects.

C S Vigneshwar, President, FADA, said, “January’26 has delivered a strong, broad-based start to the calendar year, with overall vehicle retail at 27,22,558 units, registering 17.61 percent YoY. The growth was powered by continued post-GST momentum, healthy rural cashflows on the back of harvest and weddings and sustained demand visibility across mobility and freight.”

Growth to remain positive

The outlook for February 2026 remains positive, with 72.56 percent of dealers expecting continued growth. Market sentiment is supported by the recent Budget’s focus on infrastructure and agriculture, alongside stable interest rates.

For the February-April period, 79.70 percent of dealers anticipate growth. Two-wheeler demand is expected to be sustained by wedding season purchases and EV adoption, while commercial vehicle sales are predicted to benefit from financial year-end buying and infrastructure activity. Potential constraints include model-specific supply shortages and possible disruptions related to upcoming elections in select states.

The Society of Indian Automobile Manufacturers (SIAM) held the 20th Styling & Design Conclave and the 18th Automotive Design Challenge (ADC) in Goa on the theme of ‘Collaborative Creativity: Building India’s Mobility Design Ecosystem’.

The event gathered designers, industry experts and academics to discuss vehicle aesthetics, form and consumer expectations. During the event, SIAM launched a white paper titled ‘Evolution of Automotive Design in India.’

The conclave focused on the necessity of building design capabilities through partnerships between the automotive industry and academic institutions.

The 18th edition of the ADC featured 53 students from various design colleges. Participants presented concepts focused on future mobility needs, providing a platform for entry-level designers to showcase innovation in vehicle styling.

Speakers across two sessions addressed the integration of aesthetics with functionality, material innovation and sustainability. Discussions highlighted the shift toward design-led differentiation in the Indian market.

Prashant K Banerjee, Executive Director, SIAM, said, “Meaningful mobility solutions emerge from the confluence of sustainability, desirability, and affordability. These three essential pillars that must work together to address local needs while aligning with evolving environmental priorities.”

G Sathiyaseelan, Chairman, SIAM Styling & Design Group and Design Director, Ashok Leyland, said, “Understanding user experience must go beyond acknowledging problem areas and be rooted in empathy and a solution-driven mindset, with a clear focus on enabling gender-sensitive transportation and strengthening last-mile connectivity to create truly inclusive mobility solutions.”

Andreas Kurbos, Founder & CEO, StudioKurbos, added, “As design continues to evolve globally, India’s story can achieve stronger resonance by drawing from its rich culture and legacy. With design tools becoming increasingly democratised, identity becomes a powerful differentiator, making it essential to deeply understand audiences and co-create distinctive user experiences, while strengthening design education to shape the future of design.”

Saurabh Singh, Co-Chairman, SIAM Styling & Design Group and Senior VP, Maruti Suzuki India, added, “Shaping India through thought-provoking and emotionally engaging dialogue is essential to spark deeper conversations and meaningful action, and the country must set its sights on a bolder, more ambitious vision for its automotive future.”

The sessions included contributions from design leads at Maruti Suzuki, Tata Motors, Stellantis, Royal Enfield, Greaves Electric Mobility and Kiska. Topics included the use of bio-sourced polymers, digital modelling and the development of next-generation styling for electric vehicles.