Honda Racing Corporation Launches Memorabilia Business

Honda Racing Corporation

Honda Racing Corporation (HRC), the racing arm of Japanese automotive major Honda, has launched its new memorabilia business.

This will allow racing enthusiasts to collect a piece of Honda’s racing history, including signed merchandise, limited-edition collectibles and rare artifacts.

As part of the launch, Honda Racing Corporation has selected rare, limited items from the historical Honda RA100E F1 engine, which powered the championship machine driven by Ayrton Senna and Gerhard Berger in the 1990 F1 season. 

Racing fans will get a part own a piece of Honda’s RAE100E F1 engine at the Monterey Car Week in Monterey Peninsula, Ca. USA.

The automotive company shared that its skilled mechanics at Honda Racing Corporation’s factory in Japan have carefully RA100E F1 engine and fans can purchase items such as camshafts, cam covers, pistons and connecting rods, beautifully housed in ready to be displayed cases, each accompanied by an original HRC certificate for authenticity.

Koji Watanabe, President, Honda Racing Corporation, said, "We aim to make this a valuable business that allows fans who love F1, MotoGP, and various other races to share in the history of Honda's challenges in racing since the 1950s. Including our fans to own a part of Honda’s racing history is not intended to be a one-time endeavour, but rather a continuous business that we will nurture and grow."

Going forward, HRC is selecting heritage machines and parts from the IndyCar series to historical racing motorcycles for private sales and auctions too.

Amaron Boss Mechanic Initiative Attracts 5,000 Participants

Amaron Boss Mechanic Initiative Attracts 5,000 Participants

Amaron, the automotive battery brand under Amara Raja Energy & Mobility, has successfully engaged more than 5,000 mechanics nationwide through its Amaron Boss Mechanic programme, underscoring its dedication to India’s automotive service sector. The company now aims to dramatically expand the initiative, targeting 25,000 mechanics in future seasons.

The four-week on-ground initiative was structured around practical workshop tasks, allowing participants to showcase technical skill, speed, consistency and problem-solving abilities. A grand finale featured the Battery Boost & Endurance Challenge, a rigorous test of accuracy, pace and stamina. Winners were declared in Patna, Indore, Lucknow, Kolkata and Pune, with each receiving a new motorcycle. All finalists earned certificates and branded mementos.

By celebrating mechanics as trusted experts rather than just service providers, Amaron strengthens its grassroots connections across key markets. With plans to scale the programme into one of India’s largest mechanic engagement platforms, the initiative reflects the brand’s enduring promise of reliability and long-lasting performance.

Chandrasekar Radhakrishnan, Chief Business Officer – Automotive and Home Energy Business (India & SAARC), Amara Raja Energy & Mobility, said, “Amaron has built its brand not just through products but through strong relationships at the grassroots level, especially with the mechanic community. Every day, vehicles across India run reliably because of countless acts of quiet dedication by mechanics, and we believe great work happens in the quiet. Through Amaron Boss Mechanic, we celebrate the skill and trust that power the automotive ecosystem. The overwhelming response inspires us to take this initiative to more cities.”

Horse Powertrain To Unveil New ‘All-In-One’ Powertrain At Beijing Auto Show 2026

Horse Powertrain To Unveil New ‘All-In-One’ Powertrain At Beijing Auto Show 2026

Horse Powertrain, a global leader in innovative and low-emission powertrain systems, is all set to unveil a new ‘all-in-one’ powertrain, the X‑Range C15 Direct Drive, at the Beijing Auto Show 2026. The unit consolidates a four-cylinder engine, transmission, power electronics and an electric motor into a single shared housing. Designed for rear subframe mounting, double isolated installation significantly improves noise, vibration and harshness.

This system replaces the rear electric drive unit on existing battery electric vehicle platforms. A manufacturer can maintain one common architecture across battery electric, hybrid, plug in hybrid and range extended electric model lines without substantial design or production changes. The X‑Range C15 Direct Drive joins the Horse F15 for front drive units and the Horse C15 range extender.

The 1.5-litre four-cylinder engine comes in two states. A naturally aspirated version produces 70 kilowatts for B and C segment cars. A turbocharged variant delivers 120 kilowatts for larger D segment vehicles and light commercial vans. Both integrate with a dedicated hybrid transmission and two electric motors.

The two motors follow a P1 plus P3 configuration. The P1 motor acts as a generator, outputting 70 kilowatts in the naturally aspirated variant or 110 kilowatts when turbocharged. The P3 motor provides electric traction independently in serial mode or together with the engine in parallel mode, where direct connection boosts efficiency beyond pure serial hybrids.

Depending on automaker needs, the unit can power rear wheels alone or enable all-wheel drive when paired with another electric drive on the front axle. Rear axle placement allows compact exhaust integration, freeing floor space for batteries or passengers. The unit contains a full set of power electronics ready to integrate with a DC‑DC converter, onboard charger and 800-volt booster.

Horse Powertrain will display the X‑Range C15 Direct Drive at the Beijing Auto Show 2026 in Hall A1, Booth A111. A press conference on its strategic vision and hero products is scheduled for 24 April 2026 at 11:40 AM China Standard Time.

Matias Giannini, Chief Executive Officer, Horse Powertrain, said, “The X-Range family of powertrains is about reflecting today’s market realities, allowing automakers to pivot from BEVs to hybrids and range extenders on a single platform, quickly and at scale. The X-Range C15 Direct Drive is an ‘all-in-one’ powertrain, allowing BEV platforms to be converted to HEVs, PHEVs and REEVs with little redesign or tooling changes required, dramatically reducing time-to-market, amortising BEV investments and catering to the diverse array of mobility needs in today’s global market.”

Hyundai - TVS - E3W

South Korean automotive major Hyundai Motor Company and Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company have signed a Joint Development Agreement (JDA) to develop and mass-produce electric three-wheeler (E3W) solutions for the Indian market.

The partnership follows the debut of an electric three-wheeler concept at the Bharat Mobility Global Expo 2025 and aims to address the specific requirements of last-mile mobility in India.

Under the agreement, Hyundai Motor will manage the primary design and lead co-development efforts using its global research and development expertise. TVS Motor will contribute its established electric platform, engineering experience in the three-wheeler segment and local market insights. TVS will also oversee manufacturing operations in India, managing both domestic sales and future export activities.

L-R: Sharad Mishra, President, Group Strategy, TVS Motor Company; K N Radhakrishnan, Director and CEO, TVS Motor Company; Amitabh Lal Das, Chief Legal Officer of Hyundai Motor India and Joongsun Ko, Senior Vice-President of Corporate Strategy & Planning, Hyundai Motor Company.

A central component of the JDA is the localisation of manufacturing. Major components for the E3W will be sourced and produced within India to reduce costs, strengthen the local supply chain and ensure the availability of spare parts. The EV is being engineered with features such as adaptive ground clearance for monsoon conditions, enhanced thermal management for tropical climates and modular interiors for passenger and cargo use.

Joongsun Ko, Senior Vice-President of Corporate Strategy & Planning, Hyundai Motor Company, stated, “Hyundai Motor Company has long explored ways to contribute to improving India’s transportation environment as a key market and our collaboration with TVS Motor is a strategic decision rooted in that effort. We hope the co-developed E3W enables broader access to safer and more sustainable transportation for people across the country.”

Sharad Mishra, President, Group Strategy, TVS Motor Company, said, “At TVS Motor Company, we aim to transform quality of life through sustainable and accessible mobility. The Joint Development Agreement marks an important step in our partnership with Hyundai Motor Company and advances our shared ambition to develop electric three-wheeler solutions. By bringing together complementary strengths - including our electric three-wheeler platform, engineering expertise, and deep understanding of customer needs - we are well-positioned to deliver purpose-built products for India and additional markets."

JAMA Outlines Implementation Progress For New Seven Priority Challenges

Japan Automobile Manufacturers Association

The Japan Automobile Manufacturers Association (JAMA), under the new leadership of Chairman Koji Sato, held its first press conference on 19 March 2026. The session focused on the transition from planning to full-scale societal implementation of the New Seven Priority Challenges, an initiative framework adopted in December 2025.

Chairman Sato highlighted a fundamental shift in JAMA’s operational philosophy. Moving away from a ‘reactive’ model based on individual corporate interests, the association is now prioritising long-term collaboration on large-scale challenges that no single company can address alone.

Three Guiding Principles:

  • Co-creation: Partnering with sectors beyond the automotive industry (e.g., energy and petroleum).
  • Societal Implementation: Moving beyond policy discussion to real-world execution.
  • Leveraging Diversity: Utilising the collective strength of JAMA's 14 member automakers.

As of March 2026, JAMA provided a status update on the specific initiatives under review or currently in progress:

Challenge

Related Initiatives

Current Status

1. Critical Resource Procurement

Risk mitigation and mechanisms to prevent backsliding in resource procurement.

Ongoing

2. Multi-Pathway Strategies to Carbon Neutrality

Deployment of hydrogen trucks for long-haul transport.

Ongoing

Implementation of dynamic wireless charging on highways.

Under review

Early deployment of carbon-neutral fuels (E10/E20 adoption).

Under review

3. Circular Economy (CE)

Commercialisation of the reverse supply chain for used batteries.

Ongoing

4. Human Resource Foundations

Building systems for recruitment and talent development.

In progress

5. Transportation Systems & Automated Driving

Redesign of local transport integrated with automated driving.

Under review

6. Automobile-Related Tax Systems

Simplification of tax systems and reduction of user tax burden.

Ongoing

7. Supply Chain Competitiveness

Standardised platform for shared logistics and data.

Under review

Standardisation of components and materials.

Under consideration

The press conference featured insights from JAMA’s Vice Chairmen regarding the necessity of structural reform to maintain global standing:

Toshihiro Suzuki, Vice Chairman, JAMA, emphasised the success of cross-industry dialogue, noting that deep engagement with the petroleum industry has clarified the path toward adopting clean energy solutions.

Toshihiro Mibe, Vice Chairman, stressed that the industry is at a ‘critical juncture.’ He argued that Japan's automotive sector must break away from legacy structures to foster a new type of competitiveness essential for survival in the global market.

Chairman Sato concluded by stating that the ultimate measure of the industry's success will be determined by how effectively these initiatives are integrated into the real world to create a resilient, carbon-neutral mobility society.