Formula 1 has announced that TAG Heuer will return to the sport as its Official Timekeeper as it signed a 10-year partnership with LVMH. Formula 1 also celebrates its 75th anniversary this year.

In its capacity as Formula 1's Official Timekeeper, TAG Heuer will be heavily visible on and off the track through trackside branding, Fan Zone and Paddock Club activations and new product lines that capture the thrill and drama of the sport. With 230 victories, 595 podiums, 8,882 points, 11 World Constructors' Championships and 14 World Drivers' Championships to its name from its affiliations with teams, TAG Heuer is among the most successful luxury brands ever to be linked to Formula 1. It was the first to have its logo appear on a Formula 1 car in 1969 and the first to sponsor a team in 1971.

When Ferrari required a timing system for their new test track, Fiorano, in Italy, in 1971, they selected Heuer, as the firm was then named, and this is how the brand's association with contemporary Formula 1 teams started. After the alliance ended in 1979, Heuer went on to have one of the longest partnerships in Formula 1 history with McLaren in 1985, where Lewis Hamilton, Mika Häkkinen and Ayrton Senna all competed for the team. After 30 years of cooperation, the partnership ended in 2016, when TAG Heuer teamed up with Red Bull.

Stefano Domenicali, President and CEO, Formula 1, said, “I am delighted to welcome TAG Heuer as the Official Timekeeper of Formula 1 as they start the next stage of their long history in our sport. With their focus on innovation, accuracy and excellence, they are a natural partner, and I am excited to see how our intertwining heritage can tell new stories for the future as we celebrate our 75th year.”

Antoine Pin, CEO, TAG Heuer, said, “In a sport defined by mental resilience, physical strength, strategy, innovation and performance, it is only natural for TAG Heuer to be at the very heart of Formula 1 as Official Timekeeper. With decades of history in F1 connecting us to the most successful drivers and teams of all time, we are honoured and privileged to be the name connected to the very thing that defines the winner: time. As Formula 1 and their exceptional team continue to build on the amazing work that has been done to create one of the greatest properties in sport, we are excited to be part of the journey and create new stories to enrich TAG Heuer.”

Axalta Coating Systems, a leading global coatings company, has announced Evergreen Sprint as its Global Automotive Color of the Year for 2025.

Axalta has been introducing its automotive colour of the year for 11 years, and this is the second time that a green hue has been highlighted. Evergreen Sprint honours the renowned British racing green, a hue that has adorned the best racing vehicles and represents performance and speed. It is a deep, rich forest green. Axalta's newest hue is ideal for all car types because it combines the excitement of motorsport with a hint of refinement for sedans and SUVs.

Dan Benton, Global Color Marketing Director, Axalta, said, “This striking hue revs up our global automotive colour of the year. Evergreen Sprint stands out on the road and evokes the spirit of competition and adventure. The dynamic colour is sure to attract the hearts of passionate drivers.”

Philadelphia-headquartered Axalta Coating Systems has announced ‘Evergreen Sprint’ as its 2025 Global Automotive Colour of the Year. The American company supplies basecoats and clearcoats for colour and beautification along with primers, electrocoats and powder applications for surface protection.

The latest result also marks the 11th year Axalta has introduced its automotive colour of the year, and interestingly it is also the second time a green shade has been featured in the list.

The company describes evergreen sprint colour as a rich, deep forest green that pays homage to the legendary British racing green. According to Axalta the shade has graced the finest racing machines and symbolises speed and performance. It also captures the thrill of motorsport while bringing a touch of sophistication to sedans and SUVs.

Dan Benton, Global Colour Marketing Director, Axalta, said, “This striking hue revs up our global automotive colour of the year. Evergreen Sprint stands out on the road and evokes the spirit of competition and adventure. The dynamic colour is sure to attract the hearts of passionate drivers.”

Since 2015, experts at Axalta collaborate to come out with the up-and-coming shades for the automotive market. According to Axalta’s Global Automotive 2023 Colour Popularity Report, green was found on approximately 2 percent of vehicles worldwide. 

BASF Coatings has released its report titled ‘Colour Report For Automotive OEM Coatings’ to provide a detailed exploration of the recent colour trends in the automotive industry.

BASF Coatings computed the colour distribution mentioned in the report using the information that was available about the manufacture of automobiles worldwide and the application of paint to passenger cars. According to the report, as buyers stray from conventional favourites like white and silver, the worldwide automobile colour landscape continues to change in 2024. According to the report, this change is opening the door for a more varied palette, warm neutrals and vivid colours to become more popular throughout the business. In particular, customers still prefer white, but warm hues like yellow and beige are becoming more and more desirable, and green is becoming more and more popular everywhere. Additionally, achromatic hues like grey and black are becoming more popular.

The report also highlights the region-wise trend in automotive coating based on consumer preference. As per the report, beige is gaining popularity in the EMEA region as achromatic colours continue steady growth in the region, increasing from 72 percent in 2021 to almost 80 percent in 2024. White remains the most preferred colour, while grey comes second.

In the Americas, grey is shining as one of the most versatile and captivating colours with almost 20 percent of the total market share. Compared to 2023, black colour has decreased by two percentage points, while white has had a five percentage point loss, which is even more notable.

The Asia Pacific market, on the other hand, is dominated by black colour. With achromatic colours remaining the top choice for 83 percent of consumers, black colour secured a gain of two percentage points in popularity, while white saw a decline of over two points. Chromatic colours with soft tones, particularly yellow, are also on the rise in this region, the report says.

Raymond Group, a leading diversified group with business interests in textile, apparel and realty, has announced the Raymond 100 Autofest as part of its centenary year celebration.

The three-day event organised by Super Car Club Garage (SCCG) starting from 10 January 2025 will take place at JK Gram, Thane, Maharashtra. The Raymond 100 Autofest will bring together supercars, superbikes, vintage classic to modern rivals, showcasing a range of automotive design language. Global racing icons, Mika Hakkinen and Narain Karthikeyan, alongside motorsport veteran Gaurav Gill are also expected to be part of the event. Amongst the various classic vehicles present over at the event, the centre piece will be cricket legend Ravi Shastri’s iconic Audi 100, restored by the Super Car Club Garage (SCCG).

The third-gen Audi 100, which went on sale internationally around 1982, was declared as a ‘national asset’ by Shastri himself after Gautam Singhania, Chairman & Managing Director, Raymond Group, handed over the restored vehicle to him.

“The Raymond 100 Autofest is more than a showcase of automobiles; it’s a celebration of passion, ingenuity and our deep connection with the community. This event encapsulates our ethos of excellence and evolution, much like the automotive world we’re celebrating – a perfect ode to our remarkable 100-year journey,” said Singhania.