Meta and the Federation of Automobile Dealers Associations (FADA) have released a joint whitepaper and playbook detailing how digital adoption is reshaping consumer behaviour and preferences in India’s automotive sector. The report underscores how digitalisation is driving sector growth and offers strategies for transforming OEMs and dealerships nationwide.

In 2023, Meta and FADA launched the ‘Move with Meta’ programme, designed to upskill over 3,000 auto dealers across India. The initiative equips dealers with tools to enhance their social media presence, digitise customer engagement, and optimise lead generation through Meta platforms.

The programme has surpassed expectations, achieving a 3 times increase in dealer digitisation and training over 6,000 dealers through hyperlocal efforts, doubling its initial target. Combined with pre-programme efforts, a total of 10,000 dealers have now been upskilled.

Results have been significant, with a 32 percent improvement in lead generation efficiency reported by participants. The initiative has also contributed to improved sales performance for leading automotive OEMs across India, marking a major milestone in the sector’s digital evolution.

FADA President C S Vigneshwar said, “At FADA, our vision is to empower dealers nationwide with the right digital tools and insights to stay ahead in a rapidly evolving market. Through our partnership with Meta, we’ve not only exceeded our commitment of upskilling 3,000 dealers—surpassing 6,000—but we’ve also seen a 3 times increase in digitisation and a marked 32 percent improvement in lead generation efficiency. This whitepaper underscores the potential of AI, Reels, and messaging platforms such as WhatsApp to strengthen customer relationships and drive growth. We look forward to scaling this collaboration further, bridging the digital gap in automotive retail, ensuring that dealers across India are future-ready, and remain agile in these dynamic times.”

Director Auto, CPG and D2C for Meta in India Saugato Bhowmik said, “Our platforms and products are well positioned to enable rapid and efficient digital customer acquisition and engagement for auto dealers in a hyperlocal manner. Over the last two years we’ve upskilled nearly 10,000 dealers along with FADA to digitize their outreach and experiences through our unique hyperlocal solutions and key products ranging from Reels and AI to messaging. We’re thrilled to deepen our partnership with FADA and take on the ambitious target of upskilling 5000 more dealers in the next 2 years. This program has not only benefitted thousands of auto dealers but also proven to drive strong sales results for leading OEMs.”

Auto OEMs have reported strong sales and lead generation impact because of the program.

Group Head of Marketing at Hyundai Motor India Limited, Virat Khullar, said “We’re excited to see outstanding business results through our partnership with Meta and OnlineSales on the Hyperlocal program. Together, we’ve developed a custom model that efficiently onboarded over 600 dealers in record time. In H2 '24, Meta’s hyperlocal program drove a remarkable 37% growth in sales compared to H1, while delivering 29% reduction in Cost per Retail.  As we move forward, we’re eager to scale this partnership further, leveraging cutting-edge AI and messaging solutions to unlock even greater opportunities.”

Chief Marketing Officer of Auto at Mahindra and Mahindra Limited, Manjari Upadhye, said “Our partnership with Meta has helped amplify the impact of our passenger vehicle launches. Mahindra has leveraged the best and latest in technology to drive launch impact through Meta’s family of Apps. Some of the key activations include leveraging WhatsApp for Thar ROXX launch, using Partnership ads for driving consideration for XUV 700 (Intent went up +3.3 pts) and the Auto Industry’s first chat-based car configurator on Messenger and Instagram Direct for XUV 3XO, which saw 29% increase in conversation volumes. Our collaboration with Meta has driven significant impact, leading to bookings and sales, and setting new benchmarks in the industry.”

Key Insights from the Auto Playbook 2025

Meta’s influence in driving discovery & evaluation, powered by AI: 72 percent of new automotive buyers who were surveyed in this research discovered the brand on the Meta family of apps. Further, 69 percent stated that the Meta family of apps played a role in their purchase decision.

WhatsApp Leads Buyer-Dealer Communication: Among new automobile buyers, 48 percent used WhatsApp to directly connect with dealerships for vehicle availability inquiries, making it the most preferred communication channel. Moreover, 47 percent expressed interest in receiving service reminders via messaging platforms.

Advantage+ Placements Revolutionizing Advertising: To improve cost per lead and lead volume by Meta for their Hyperlocal dealer campaigns, Hyundai India, used AI-powered Advantage+ Placements to place their dealer ads across all Meta surfaces. They saw 18 percent an increase in Lead Volume and 34 percent decrease in Cost Per Lead.

Reels and Creator Content Drive Purchase Decisions: 72 percent of automotive buyers find creator content on Instagram Reels helpful for vehicle evaluation, with 41 percent regularly engaging with vehicle-related Reels. By partnering with creators, dealers can build authenticity and amplify their reach.

Comments (0)

ADD COMMENT

Link Copied!

EKA Mobility, a leading Indian electric commercial vehicle manufacturer, has announced the rollout of its 1,000th small commercial vehicle (SCV) from its manufacturing facility in Chakan, Pune.

Backed by global and domestic investors – including VDL Groep (Netherlands), Mitsui & Co. (Japan), NIIF India-Japan Fund, and Enam Holdings – the company operates as a Champion OEM under the Government of India's Auto PLI Scheme.

To mark the milestone, EKA Mobility organised two high-profile vehicle handovers highlighting local community integration and international diplomatic ties:

• Local Delivery: The 1,000th vehicle, an EKA 6S, was officially presented to the Dagdusheth Halwai Ganpati Trust, one of Pune’s prominent charitable institutions. The EKA 6S is India's first steering-wheel passenger electric three-wheeler featuring a driver plus six-seater capacity configuration. The trust will deploy the EV within its community service and humanitarian operations.
• International Diplomatic Delivery: The company handed over an EKA 3S electric three-wheeler to Marisa Gerards, the Ambassador of the Kingdom of the Netherlands to India. The handover highlights EKA's bilateral connection with the Netherlands, which is home to its strategic engineering and industrial partner, VDL Groep.

The Chakan plant serves as EKA Mobility's primary industrial hub for SCV and truck production. It currently has an installed production capacity of 24,000 commercial vehicles per year. The site employs more than 1,000 people and features an on-site research and development centre staffed by over 400 engineers and designers.

Under its EvolutioNARI initiative, EKA Mobility has established an all-women-led assembly line specifically dedicated to its SCV production, focusing on diversity within the automotive manufacturing sector.

Furthermore, EKA Mobility is currently the only domestic OEM offering a full-stack commercial EV portfolio spanning three-wheelers, SCVs, buses and trucks. The company's assembly footprint is scaling across three distinct locations – Chakan, Pune, plant has an annual capacity to manufacture 24,000 SCVs and trucks. Koregaon, Pune, can manufacture 15,000 e-buses and upcoming Pithampur plant in Madhya Pradesh, which will have a combined manufacturing capacity of 4,000 buses.

Dr. Sudhir Mehta, Founder & Chairman, EKA Mobility, said, “The 1,000th SCV rolling off our Chakan facility is not merely a production number; it is proof of what Indian engineering, innovation, and determination can achieve. It reflects years of perseverance and a shared belief that India can emerge as a global leader in sustainable mobility through world-class products designed and manufactured at home. As we celebrate this achievement on World Environment Day, we are reminded that our purpose extends beyond manufacturing vehicles. We are building solutions that help businesses operate more sustainably, reduce environmental impact, improve everyday mobility, and contribute to a cleaner future for generations to come.”

Comments (0)

ADD COMMENT

Link Copied!

Servotech Renewable Power System has signed a Memorandum of Understanding (MoU) with the Haryana Enterprises Promotion Centre (HEPC), Department of Industries & Commerce, Government of Haryana. The agreement outlines a proposed investment of approximately INR 4 billion to expand its manufacturing and warehousing operations within the state.

The proposed CAPEX will be deployed in a phased manner over the next 24 to 36 months. The expansion targets several clean-technology and power segments that have been identified as core thrust areas under the state's new industrial policy.

The investment will scale Servotech's manufacturing capacity across electric vehicle (EV) chargers, solar products, battery packs, Battery Energy Storage Systems (BESS) and power electronics.

While the company is currently evaluating specific site locations within Haryana, the capacity expansion is intended to scale overall production volumes, improve operational efficiencies, deepen import substitution, and support growing domestic and export market demand. Under the terms of the MoU, the Haryana Government, via the HEPC, will provide single-window facilitation support and ease-of-doing-business assistance to streamline project implementation.

The project is projected to generate around 500 direct and indirect employment opportunities, contributing to Haryana's industrial and economic growth.

The MoU was finalised in the presence of the Chief Minister of Haryana, Nayab Singh Saini, during the official launch of the ‘Make in Haryana’ Industrial Policy 2026 in Gurugram on 1 June 2026. The event also introduced a compendium of nine separate sectoral policies designed to attract industrial and clean-energy investments to the state.

Raman Bhatia, MD, Servotech Renewable Power System, said, “We are delighted to partner with the Government of Haryana. Haryana has emerged as one of India’s most progressive investment destinations, and the launch of the Make in Haryana Industrial Policy 2026 reinforces the state’s commitment to industrial growth, clean-energy manufacturing and innovation. Our proposed INR 4 billion investment aligns with Servotech’s long-term vision of scaling renewable energy manufacturing capabilities and is a meaningful step towards our stated ambition of reaching INR 15 billion in revenue by FY2027. We believe this collaboration will strengthen our operational footprint and contribute to Haryana’s clean-energy ambitions and broader economic development.”

Comments (0)

ADD COMMENT

Link Copied!

It was in February 2024, Vietnam-based VinFast announced its plans to build an integrated electric vehicle manufacturing facility in Tamil Nadu, India. The facility spread across 400 acres would see an initial investment of USD 500 million over five years with a projected capacity to manufacture 150,000 vehicles annually. 

In August 2025, the company officially inaugurated its facility, which made the Tamil Nadu plant its third operational plant and the fifth project in its global manufacturing network.

And now in a matter of 10-months, the Vietnamese automaker has rolled out its 10,000^th made-in-India vehicle from its Tamil Nadu facility. The milestone was reached less than one year following the official inauguration of the manufacturing facility.

At present, the automaker has introduced three models for the Indian market – VF 6, VF 7 and VF MPV 7. It is also looking to introduce electric scooters and electric buses in India this year.

According to the company, the achievement highlights its team's capability and its ongoing commitment to developing sustainable mobility infrastructure within the Indian automotive market.

VinFast states that with the Tamil Nadu plant on stream, it is now moving closer to its sales target of 200,000 vehicles and its long-term production goal of 1 million vehicles per year by 2030.

Also read: Pham Nhat Quan Anh Succeeds Le Thi Thu Thuy As Chairman Of VinFast Auto

Amit Arora Joins VinFast India As Director O2O Sales

Comments (0)

ADD COMMENT

Link Copied!

JSW MG Motor India has started production of the MG Majestor, its D+ segment sport utility vehicle (SUV), at its manufacturing facility in Halol, Gujarat.

The SUV features a four-wheel-drive (4WD) system and triple differential locks to manage traction and control across terrain conditions. It is powered by a 2.0-litre twin-turbo diesel engine paired with an electronic drivetrain and includes advanced driver assistance systems (ADAS) for vehicle safety and control.

Pre-reservations for the vehicle have opened at a price of INR 41,000 on the company's website, with early customers receiving priority delivery timelines and vehicle previews.

The Halol assembly plant utilises automated manufacturing processes and quality control systems to handle the assembly of the vehicle's chassis, body panel alignment and mechanical components.

To support the vehicle rollout, the carmaker is introducing its ownership programme, which includes a 5-year unlimited-kilometre warranty package, 5-year roadside assistance service contract and 5 labour-free scheduled maintenance services.

Biju Balendran, Deputy MD, JSW MG Motor India, said, “The commencement of production of the MG Majestor marks a significant step for us as we move closer to introducing a new benchmark in the premium SUV space. With the Majestor, we are bringing together strong engineering, advanced capability and a commanding presence, aligned to the evolving expectations of customers. Built at our Halol facility with advanced processes and stringent quality systems, the Majestor is engineered to deliver high standards of durability, performance and reliability. We are confident it will resonate strongly with customers looking for both capability and refinement in their next SUV.”

Comments (0)

ADD COMMENT

Link Copied!