Meta and the Federation of Automobile Dealers Associations (FADA) have released a joint whitepaper and playbook detailing how digital adoption is reshaping consumer behaviour and preferences in India’s automotive sector. The report underscores how digitalisation is driving sector growth and offers strategies for transforming OEMs and dealerships nationwide.

In 2023, Meta and FADA launched the ‘Move with Meta’ programme, designed to upskill over 3,000 auto dealers across India. The initiative equips dealers with tools to enhance their social media presence, digitise customer engagement, and optimise lead generation through Meta platforms.

The programme has surpassed expectations, achieving a 3 times increase in dealer digitisation and training over 6,000 dealers through hyperlocal efforts, doubling its initial target. Combined with pre-programme efforts, a total of 10,000 dealers have now been upskilled.

Results have been significant, with a 32 percent improvement in lead generation efficiency reported by participants. The initiative has also contributed to improved sales performance for leading automotive OEMs across India, marking a major milestone in the sector’s digital evolution.

FADA President C S Vigneshwar said, “At FADA, our vision is to empower dealers nationwide with the right digital tools and insights to stay ahead in a rapidly evolving market. Through our partnership with Meta, we’ve not only exceeded our commitment of upskilling 3,000 dealers—surpassing 6,000—but we’ve also seen a 3 times increase in digitisation and a marked 32 percent improvement in lead generation efficiency. This whitepaper underscores the potential of AI, Reels, and messaging platforms such as WhatsApp to strengthen customer relationships and drive growth. We look forward to scaling this collaboration further, bridging the digital gap in automotive retail, ensuring that dealers across India are future-ready, and remain agile in these dynamic times.”

Director Auto, CPG and D2C for Meta in India Saugato Bhowmik said, “Our platforms and products are well positioned to enable rapid and efficient digital customer acquisition and engagement for auto dealers in a hyperlocal manner. Over the last two years we’ve upskilled nearly 10,000 dealers along with FADA to digitize their outreach and experiences through our unique hyperlocal solutions and key products ranging from Reels and AI to messaging. We’re thrilled to deepen our partnership with FADA and take on the ambitious target of upskilling 5000 more dealers in the next 2 years. This program has not only benefitted thousands of auto dealers but also proven to drive strong sales results for leading OEMs.”

Auto OEMs have reported strong sales and lead generation impact because of the program.

Group Head of Marketing at Hyundai Motor India Limited, Virat Khullar, said “We’re excited to see outstanding business results through our partnership with Meta and OnlineSales on the Hyperlocal program. Together, we’ve developed a custom model that efficiently onboarded over 600 dealers in record time. In H2 '24, Meta’s hyperlocal program drove a remarkable 37% growth in sales compared to H1, while delivering 29% reduction in Cost per Retail.  As we move forward, we’re eager to scale this partnership further, leveraging cutting-edge AI and messaging solutions to unlock even greater opportunities.”

Chief Marketing Officer of Auto at Mahindra and Mahindra Limited, Manjari Upadhye, said “Our partnership with Meta has helped amplify the impact of our passenger vehicle launches. Mahindra has leveraged the best and latest in technology to drive launch impact through Meta’s family of Apps. Some of the key activations include leveraging WhatsApp for Thar ROXX launch, using Partnership ads for driving consideration for XUV 700 (Intent went up +3.3 pts) and the Auto Industry’s first chat-based car configurator on Messenger and Instagram Direct for XUV 3XO, which saw 29% increase in conversation volumes. Our collaboration with Meta has driven significant impact, leading to bookings and sales, and setting new benchmarks in the industry.”

Key Insights from the Auto Playbook 2025

Meta’s influence in driving discovery & evaluation, powered by AI: 72 percent of new automotive buyers who were surveyed in this research discovered the brand on the Meta family of apps. Further, 69 percent stated that the Meta family of apps played a role in their purchase decision.

WhatsApp Leads Buyer-Dealer Communication: Among new automobile buyers, 48 percent used WhatsApp to directly connect with dealerships for vehicle availability inquiries, making it the most preferred communication channel. Moreover, 47 percent expressed interest in receiving service reminders via messaging platforms.

Advantage+ Placements Revolutionizing Advertising: To improve cost per lead and lead volume by Meta for their Hyperlocal dealer campaigns, Hyundai India, used AI-powered Advantage+ Placements to place their dealer ads across all Meta surfaces. They saw 18 percent an increase in Lead Volume and 34 percent decrease in Cost Per Lead.

Reels and Creator Content Drive Purchase Decisions: 72 percent of automotive buyers find creator content on Instagram Reels helpful for vehicle evaluation, with 41 percent regularly engaging with vehicle-related Reels. By partnering with creators, dealers can build authenticity and amplify their reach.

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South Korean battery manufacturer LG Energy Solution has commenced operations at its 226-acre manufacturing facility in Lansing, Michigan. The site represents an investment exceeding USD 2 billion since 2022 and targets an annual production capacity of over 35 GWh at full scale.

The site produces lithium-iron phosphate battery cells for energy storage systems alongside nickel-manganese-cobalt cells for electric vehicles. The energy storage cells will be integrated by LG Energy Solution Vertech into equipment for grid and industrial uses, with energy supplier DTE Energy designated among the utility customers. The vehicle battery lines will supply nickel-manganese-cobalt cells to Toyota Motor Manufacturing Kentucky for installation in the 2027 Toyota Highlander EV.

The Lansing site currently employs 900 people, with headcount projected to reach 1,700 at capacity. The facility joins an existing manufacturing site in Holland, Michigan, as well as an engineering centre in Troy, bringing the company's total investment in the state to over USD 5 billion since 2010. The company plans to establish over 50 GWh of lithium-iron phosphate cell production capacity across North America across five operating and joint-venture plants.

Gretchen Whitmer, Governor of Michigan, said, “Michigan is open for business and creating good-paying jobs building the future of cars, chips, and batteries. LG Energy Solution has called Michigan home for more than 20 years, and we’re proud to see that investment continue with the start of production at its Lansing facility. This project will create up to 1,700 good-paying jobs, helping more working families make it in Michigan. It’s part of our historic work to invest in clean energy, electric vehicle manufacturing, and battery storage in communities across Michigan. Let’s keep working together to grow Michigan’s economy, create opportunity, and build a bright future for our state.”

Doug Burgum, U.S. Secretary of the Interior, stated, “Domestic battery production is foundational to America’s energy future – reducing dependence on foreign adversaries, driving good-paying American jobs and advancing the American Energy Dominance Agenda. Michigan is uniquely positioned to help lead this effort with its skilled workforce, manufacturing expertise and the industrial capabilities needed to strengthen America’s domestic battery supply chain. The Trump administration is thrilled to see these vital manufacturing jobs returning to the U.S. and remains committed to ensuring we have the capabilities to build the technologies of the future here at home.”

Sangwoo Hong, Consul General of the Republic of Korea in Chicago, said, “The Korea-U.S. alliance has evolved into a comprehensive strategic alliance including economic cooperation and cutting-edge technology. Today’s opening is a key milestone. The battery industry sits right at the heart of our shared strategic priorities. Michigan is a prime example of this strategic partnership. LG Energy Solution is expanding its presence across the United States. By growing from Holland to this new facility in Lansing, LG Energy Solution is solidifying Michigan’s position as a global hub for battery manufacturing.”

David Kim, CEO, LG Energy Solution, said, “Today marks a defining milestone for LG Energy Solution. Lansing will produce advanced batteries that support not only the future of mobility, but also America’s growing energy infrastructure and digital economy. We are strengthening America’s battery ecosystem, expanding our manufacturing footprint and reaffirming our long-term commitment to the United States.”

Dae-sik Choi, President, LG Energy Solution Michigan, said, “The state’s skilled workforce is a great fit for our high impact industry, and we expect to continue our partnership with Michigan well into the 21st century. The jobs at this facility pay well, offer great benefits and require creativity and problem solving at all levels. Unlike many other high-tech industries, battery making creates jobs for everyone, from hourly workers to advanced degree holders.”

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Epsilon Advanced Materials has received government approval for its Epsilon C2GR anode material project under the Electronics Components Manufacturing Scheme, administered by the Ministry of Electronics and Information Technology.

The scheme provides INR 1.45 billion in capital expenditure support, representing 25 percent of the project's capital investment. Epsilon stands as the single manufacturer approved for anode material production in this evaluation round. Across all product categories, the Electronics Components Manufacturing Scheme has cleared 106 projects representing INR 695.48 billion in total investment.

The sanctioned project focuses on establishing domestic production of graphite anode materials for lithium-ion battery cells used in electric mobility, energy storage systems, and consumer electronics. Epsilon has operationalised a customer qualification facility, EAM-ONE, located in Vijayanagar, Karnataka. The company plans to scale graphite anode manufacturing capacity to 30,000 tonnes per annum by 2028, with a targeted extension to 100,000 tonnes in a subsequent phase.

Vikram Handa, Managing Director, Epsilon Group, said, “The project approval under ECMS is an important recognition of Epsilon’s efforts to develop indigenous graphite anode technology and manufacturing capabilities in India. Building a resilient battery ecosystem requires ownership of technology, intellectual property, R&D and process know-how. This support will help accelerate our scale-up and strengthen India’s domestic battery materials value chain. We remain committed to contributing to the Government’s vision of Atmanirbhar Bharat by building globally competitive critical battery materials from India.”

Epsilon's research framework incorporates testing across coin-cell, pouch-cell, and multi-layer pouch-cell formats to facilitate material customisation. The company holds 43 patent filings covering process, product, and equipment technologies, with plans for 50 additional intellectual property filings through 2030 to support domestic supply chain integration.

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Toyota Kirloskar Motor, one of the leading passenger vehicle manufacturers, has concluded Environment Month 2026, an initiative focused on resource recycling and emissions reductions across its supply chain.

The programme involved over 13,600 workforce members, suppliers, dealership partners and community members under the Toyota Environmental Challenge 2050 framework.

The company recorded a reduction of 3,005-tonnes in carbon dioxide emissions, with internal operations contributing 895 tonnes and supply partners accounting for 2,110 tonnes. Water conservation efforts yielded savings of 16,806 kilolitres across operations and suppliers. Waste reduction measures removed 231 tonnes of material from disposal streams, alongside reductions in plastic and paper usage across the dealership network. In addition, manufacturing updates reduced volatile organic compound emissions by 3.19 grams per square metre, while dealership locations recorded 255 megawatt-hours in electricity savings.

The automaker introduced compressed biogas as a fuel source for cooking facilities, yielding an estimated reduction of 980 tonnes in carbon emissions. Internal programmes included eco-driving sessions for 1,700 employees, community tree planting projects resulting in 89,000 saplings and the ‘Hasiru Santhe’ exhibition showcasing recycling applications such as converting cotton waste into felt and copper scrap into valve components.

B. Padmanabha, Senior Executive Vice-President and Director of Manufacturing, Toyota Kirloskar Motor, said, "Environment Month 2026 demonstrated that sustainability thrives through collective action and shared responsibility across the entire value chain. The measurable outcomes we achieved—from carbon reductions to waste elimination—prove that when employees, families, suppliers, and communities align around environmental commitment, transformation is possible. This month was not just about awareness; it was about embedding circular thinking and resource consciousness into how we operate and live."

The initiative forms part of the automaker's ongoing environmental programmes, including the Toyota Green Wave Project, which monitors plant and animal species at company sites and the Ecozone educational programme for schools.

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JSW Greentech, the electric commercial vehicle division of JSW Group, has selected software company Dassault Systemes to implement a manufacturing execution system at its production facility in India.

The company will deploy Dassault Systemes’ DELMIA Apriso applications to build a digital platform across the plant floor. The system will manage operations for JSW Greentech's line of electric trucks and buses from the start of production.

Headquartered in Mumbai, JSW Greentech is establishing technology development and manufacturing capacity within India's commercial vehicle sector. The deployment of the manufacturing execution system aims to standardise operations management by connecting production execution directly with quality control and material tracking.

Sumit Mittal, Chief Executive Officer, JSW Greentech, said, “As we build a state-of-the-art commercial EV manufacturing facility, it is imperative that we complement it with equally advanced technology systems. Our partnership with Dassault Systèmes and its MES platform brings global expertise and digital capabilities to our manufacturing ecosystem. Together, this will enable us to create a smart, connected and future-ready operating environment, setting a new benchmark for technology-led manufacturing in India’s commercial vehicle industry.”

Deepak NG, Managing Director for India, Dassault Systemes, said, “In India, considering the pace at which the market is moving, it is equally important that we address sustainability during production. Leveraging Dassault Systèmes' systems like DELMIA Apriso is further strengthening our commitment toward technology adoption and sustainable manufacturing standards. The future of sustainable mobility in India depends on how efficiently we can scale clean transportation. By building its production around a connected digital backbone from day one, JSW Greentech is driving this transition. This collaboration underscores Dassault Systèmes' commitment to empowering India's EV ecosystem with virtual twin technology to accelerate innovation, manufacturing excellence, and sustainable growth.”

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