Meta and the Federation of Automobile Dealers Associations (FADA) have released a joint whitepaper and playbook detailing how digital adoption is reshaping consumer behaviour and preferences in India’s automotive sector. The report underscores how digitalisation is driving sector growth and offers strategies for transforming OEMs and dealerships nationwide.

In 2023, Meta and FADA launched the ‘Move with Meta’ programme, designed to upskill over 3,000 auto dealers across India. The initiative equips dealers with tools to enhance their social media presence, digitise customer engagement, and optimise lead generation through Meta platforms.

The programme has surpassed expectations, achieving a 3 times increase in dealer digitisation and training over 6,000 dealers through hyperlocal efforts, doubling its initial target. Combined with pre-programme efforts, a total of 10,000 dealers have now been upskilled.

Results have been significant, with a 32 percent improvement in lead generation efficiency reported by participants. The initiative has also contributed to improved sales performance for leading automotive OEMs across India, marking a major milestone in the sector’s digital evolution.

FADA President C S Vigneshwar said, “At FADA, our vision is to empower dealers nationwide with the right digital tools and insights to stay ahead in a rapidly evolving market. Through our partnership with Meta, we’ve not only exceeded our commitment of upskilling 3,000 dealers—surpassing 6,000—but we’ve also seen a 3 times increase in digitisation and a marked 32 percent improvement in lead generation efficiency. This whitepaper underscores the potential of AI, Reels, and messaging platforms such as WhatsApp to strengthen customer relationships and drive growth. We look forward to scaling this collaboration further, bridging the digital gap in automotive retail, ensuring that dealers across India are future-ready, and remain agile in these dynamic times.”

Director Auto, CPG and D2C for Meta in India Saugato Bhowmik said, “Our platforms and products are well positioned to enable rapid and efficient digital customer acquisition and engagement for auto dealers in a hyperlocal manner. Over the last two years we’ve upskilled nearly 10,000 dealers along with FADA to digitize their outreach and experiences through our unique hyperlocal solutions and key products ranging from Reels and AI to messaging. We’re thrilled to deepen our partnership with FADA and take on the ambitious target of upskilling 5000 more dealers in the next 2 years. This program has not only benefitted thousands of auto dealers but also proven to drive strong sales results for leading OEMs.”

Auto OEMs have reported strong sales and lead generation impact because of the program.

Group Head of Marketing at Hyundai Motor India Limited, Virat Khullar, said “We’re excited to see outstanding business results through our partnership with Meta and OnlineSales on the Hyperlocal program. Together, we’ve developed a custom model that efficiently onboarded over 600 dealers in record time. In H2 '24, Meta’s hyperlocal program drove a remarkable 37% growth in sales compared to H1, while delivering 29% reduction in Cost per Retail.  As we move forward, we’re eager to scale this partnership further, leveraging cutting-edge AI and messaging solutions to unlock even greater opportunities.”

Chief Marketing Officer of Auto at Mahindra and Mahindra Limited, Manjari Upadhye, said “Our partnership with Meta has helped amplify the impact of our passenger vehicle launches. Mahindra has leveraged the best and latest in technology to drive launch impact through Meta’s family of Apps. Some of the key activations include leveraging WhatsApp for Thar ROXX launch, using Partnership ads for driving consideration for XUV 700 (Intent went up +3.3 pts) and the Auto Industry’s first chat-based car configurator on Messenger and Instagram Direct for XUV 3XO, which saw 29% increase in conversation volumes. Our collaboration with Meta has driven significant impact, leading to bookings and sales, and setting new benchmarks in the industry.”

Key Insights from the Auto Playbook 2025

Meta’s influence in driving discovery & evaluation, powered by AI: 72 percent of new automotive buyers who were surveyed in this research discovered the brand on the Meta family of apps. Further, 69 percent stated that the Meta family of apps played a role in their purchase decision.

WhatsApp Leads Buyer-Dealer Communication: Among new automobile buyers, 48 percent used WhatsApp to directly connect with dealerships for vehicle availability inquiries, making it the most preferred communication channel. Moreover, 47 percent expressed interest in receiving service reminders via messaging platforms.

Advantage+ Placements Revolutionizing Advertising: To improve cost per lead and lead volume by Meta for their Hyperlocal dealer campaigns, Hyundai India, used AI-powered Advantage+ Placements to place their dealer ads across all Meta surfaces. They saw 18 percent an increase in Lead Volume and 34 percent decrease in Cost Per Lead.

Reels and Creator Content Drive Purchase Decisions: 72 percent of automotive buyers find creator content on Instagram Reels helpful for vehicle evaluation, with 41 percent regularly engaging with vehicle-related Reels. By partnering with creators, dealers can build authenticity and amplify their reach.

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Greaves Cotton, an engineering firm, has partnered with Europe’s Ligier Group, a manufacturer of light and heavy quadricycles. The collaboration will see Greaves’ Euro V+ certified 499cc REVO D+ diesel engines powering Ligier’s JS50 and Myli microcar models.

The engines, designed and manufactured at Greaves' facility in Chhatrapati Sambhajinagar, India, are integrated into Ligier vehicles sold across multiple European countries, including France, Italy, Spain and Germany. This partnership highlights India's increasing role as a supplier of regulatory-compliant automotive technologies globally.

The 499cc REVO D+ single-cylinder, 4-stroke diesel engine features electronic fuel injection and is designed for the light quadricycle, L6e category of vehicles.

The engine produces 6.0 kW of power at 3000 rpm and 26 Nm of torque at 1800–2200 rpm. The engine is claimed to deliver superior fuel efficiency, exceptional Noise, Vibration & Harshness (NVH) performance, and low friction. The engines met the stringent Euro V+ compliance norms through rigorous European-grade quality assurance, including cold-weather validation and lifecycle reliability assessments.

Parag Satpute, Managing Director and Group CEO, Greaves Cotton, said, “This partnership with Ligier is a proud milestone for Greaves Cotton, showcasing how a Made-in-India powertrain is driving European mobility solutions. It reflects our strong engineering capabilities, customer-centric approach, and commitment to delivering global quality standards from our Chhatrapati Sambhajinagar plant. As a trusted partner to OEMs worldwide, we continue to strengthen our comprehensive solutions driven approach that meet the demands of global OEMs for highest standards of performance, efficiency, and sustainability.”

Christian Dujardin, CEO, Ligier Group, said, “Our partnership with Greaves has been marked by outstanding collaboration and mutual trust. Together, we have succeeded in bringing to market the new 499cc REVO D+ engine - a modern, efficient, and reliable powertrain that perfectly meets today’s market expectations, regulatory standards, and customer demands. We are proud of the quality and fluidity of our exchanges throughout this project, which have allowed us to combine innovation and performance. Our teams continue to work hand in hand on future developments to stay one step ahead of the competition and uphold Ligier’s promise of always being at the forefront of innovation.”

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Vedanta Aluminium, India’s largest producer of aluminium, has achieved another milestone with the grant of its first product development patent for a lead- and tin-free bismuth-aluminium alloy. This innovation offers a sustainable, high-machinability solution designed to address the global phaseout of hazardous elements like lead and tin in industrial applications.

The alloy, developed by Vedanta Aluminium’s in-house R&D team, replaces lead and tin with bismuth. The company states that the alloy meets global environmental standards while delivering machinability and mechanical strength.

The alloy is engineered for components across the automotive, electronics and textile sectors where machining operations are central to production. Applications include automotive parts such as hydraulic manifolds and drive shafts and electronic components like mobile phone housings.

The innovation was driven by customer demand for sustainable alternatives to traditional machinable alloys (like AA6262 and AA6020) that contain restricted elements. These alloys are currently under regulatory scrutiny.

Lab trials of the new alloy demonstrated performance metrics compared to conventional grades:

• Strength and Durability: 8 percent higher tensile strength, 21 percent higher yield strength and 17 percent greater hardness.
• Machinability: Smaller, easily breakable chip formation enhances cutting efficiency and reduces operational time.
• Tool Life and Surface Finish: Up to 30 percent smoother surface finish and extended tool lifespan.

Rajiv Kumar, CEO, Vedanta Aluminium, said, “Innovation and sustainability are at the heart of Vedanta Aluminium’s R&D efforts, driving us to create solutions that advance our environmental goals while delivering world-class breakthrough products. This patent validates our efforts at pushing the boundaries of material science, while embedding sustainability into every stage of our value chain. The bismuth-aluminium alloy represents the future of responsible manufacturing.”

Image for representational purposes only.

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Mumbai-headquartered engineering major Greaves Cotton has reported its financial results for Q2 FY2026 with revenue of INR 8.15 billion, up 16 percent YoY, as compared to INR 7.05 billion last year.

The profit after tax grew by 140 percent YoY to INR 6.32 million, as against a loss of INR 14.33 million, showing improved profitability across its businesses.

The company reported that its Engineering Business grew 31 percent YoY in Q2 FY2026 and 30 percent YoY in H1 FY2026.  The Automotive business grew by 48 percent YoY, driven by demand for Euro V+ compliant diesel engines from its European automotive OEM partnership.

Parag Satpute, MD and Group CEO, Greaves Cotton, said, “Greaves Cotton’s performance in Q2 FY2026 reflects the continued strength, agility and resilience of our business portfolio. Our core Engineering business has achieved strong growth. This has been driven by our customer-centric approach of developing products in close partnership with our customers, improved profitability, & is supported by efficiency enhancements that have strengthened our margins. We remain steadfast in our focus on disciplined execution, operational excellence and prudent capital allocation to drive sustainable value creation. Greaves continues to make a meaningful impact across Genset Solutions, Automotive and Industrial sectors through its diverse engineering portfolio, positioning us as a reliable partner in the application engineering space.”

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Hyundai Motor Group and Nvidia are deepening their collaboration to accelerate innovation in autonomous vehicles (AVs), smart factories and robotics with a new AI factory, powered by Nvidia Blackwell AI infrastructure. This partnership shifts focus from strategic software adoption to the co-development of core physical AI technologies.

The two companies plan to enable integrated AI model training, validation and deployment using 50,000 Nvidia Blackwell GPUs. In support of the Korean government’s initiative to build a national physical AI cluster, the collaboration involves an approximately USD 3 billion investment to advance the physical AI landscape in Korea. Key efforts include establishing Hyundai Motor Group’s Physical AI Application Center, the Nvidia AI Technology Center and physical AI data centres in the region.

A Memorandum of Understanding was signed on 31^st October between the Ministry of Science and ICT of the Republic of Korea, Hyundai Motor Group and Nvidia to formalise this collaboration.

Bae Kyung-hoon, Deputy Prime Minister and Minister of Science and ICT of the Republic of Korea, said, "For Korea to leap forward as a leading nation in AI, the advancement of physical AI is essential – a key initiative championed by the Ministry of Science and ICT. This inaugural step in public-private collaboration to foster physical AI is therefore incredibly significant. Korea has a strong foundation in manufacturing. By combining Korea's rich manufacturing data with Nvidia’s cutting-edge AI infrastructure, we expect to build a Win-Win model through collaboration with domestic companies, thereby accelerating innovative AI transformation (AX) in manufacturing across industries."

Euisun Chung, Executive Chair, Hyundai Motor Group, said, “As we enter a new era of AI-powered mobility and smart factory, deepening our collaboration with Nvidia marks a pivotal step forward. Together, we are not only building advanced technologies but also laying the foundation for a robust AI ecosystem in Korea – one that fosters innovation, nurtures talent and positions us at the forefront of global AI leadership.”

Jensen Huang, Founder and CEO, Nvidia, said, "AI will revolutionise every facet of every industry. In transportation alone – from vehicle design and manufacturing to robotics and autonomous driving — Nvidia’s AI and computing platforms are transforming how the world moves. Together with Hyundai Motor Group — Korea’s industrial powerhouse and one of the world’s top mobility solutions providers— we’re building intelligent cars and factories that will shape the future of the multitrillion-dollar mobility industry."

Hyundai Motor Group will use the Nvidia Blackwell-based AI factory to deploy infrastructure that powers innovation across in-vehicle AI, autonomous driving, factory automation and robotics. The group is leveraging three Nvidia AI compute platforms:

• Nvidia DGX platform for large-scale AI model training.
• Nvidia Omniverse and Nvidia Cosmos for creating digital twins of manufacturing environments and testing AV software.
• Nvidia Drive AGX Thor as the AI compute for real-time intelligence in vehicles and robots.

The company will use the Omniverse Enterprise platform to develop factory digital twins to accelerate robot integration, optimise production and enable predictive maintenance. Inside vehicles, Nvidia DRIVE AGX Thor will provide compute power for advanced driver-assistance, next-generation safety features and in-vehicle AI experiences.

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