Meta and the Federation of Automobile Dealers Associations (FADA) have released a joint whitepaper and playbook detailing how digital adoption is reshaping consumer behaviour and preferences in India’s automotive sector. The report underscores how digitalisation is driving sector growth and offers strategies for transforming OEMs and dealerships nationwide.

In 2023, Meta and FADA launched the ‘Move with Meta’ programme, designed to upskill over 3,000 auto dealers across India. The initiative equips dealers with tools to enhance their social media presence, digitise customer engagement, and optimise lead generation through Meta platforms.

The programme has surpassed expectations, achieving a 3 times increase in dealer digitisation and training over 6,000 dealers through hyperlocal efforts, doubling its initial target. Combined with pre-programme efforts, a total of 10,000 dealers have now been upskilled.

Results have been significant, with a 32 percent improvement in lead generation efficiency reported by participants. The initiative has also contributed to improved sales performance for leading automotive OEMs across India, marking a major milestone in the sector’s digital evolution.

FADA President C S Vigneshwar said, “At FADA, our vision is to empower dealers nationwide with the right digital tools and insights to stay ahead in a rapidly evolving market. Through our partnership with Meta, we’ve not only exceeded our commitment of upskilling 3,000 dealers—surpassing 6,000—but we’ve also seen a 3 times increase in digitisation and a marked 32 percent improvement in lead generation efficiency. This whitepaper underscores the potential of AI, Reels, and messaging platforms such as WhatsApp to strengthen customer relationships and drive growth. We look forward to scaling this collaboration further, bridging the digital gap in automotive retail, ensuring that dealers across India are future-ready, and remain agile in these dynamic times.”

Director Auto, CPG and D2C for Meta in India Saugato Bhowmik said, “Our platforms and products are well positioned to enable rapid and efficient digital customer acquisition and engagement for auto dealers in a hyperlocal manner. Over the last two years we’ve upskilled nearly 10,000 dealers along with FADA to digitize their outreach and experiences through our unique hyperlocal solutions and key products ranging from Reels and AI to messaging. We’re thrilled to deepen our partnership with FADA and take on the ambitious target of upskilling 5000 more dealers in the next 2 years. This program has not only benefitted thousands of auto dealers but also proven to drive strong sales results for leading OEMs.”

Auto OEMs have reported strong sales and lead generation impact because of the program.

Group Head of Marketing at Hyundai Motor India Limited, Virat Khullar, said “We’re excited to see outstanding business results through our partnership with Meta and OnlineSales on the Hyperlocal program. Together, we’ve developed a custom model that efficiently onboarded over 600 dealers in record time. In H2 '24, Meta’s hyperlocal program drove a remarkable 37% growth in sales compared to H1, while delivering 29% reduction in Cost per Retail.  As we move forward, we’re eager to scale this partnership further, leveraging cutting-edge AI and messaging solutions to unlock even greater opportunities.”

Chief Marketing Officer of Auto at Mahindra and Mahindra Limited, Manjari Upadhye, said “Our partnership with Meta has helped amplify the impact of our passenger vehicle launches. Mahindra has leveraged the best and latest in technology to drive launch impact through Meta’s family of Apps. Some of the key activations include leveraging WhatsApp for Thar ROXX launch, using Partnership ads for driving consideration for XUV 700 (Intent went up +3.3 pts) and the Auto Industry’s first chat-based car configurator on Messenger and Instagram Direct for XUV 3XO, which saw 29% increase in conversation volumes. Our collaboration with Meta has driven significant impact, leading to bookings and sales, and setting new benchmarks in the industry.”

Key Insights from the Auto Playbook 2025

Meta’s influence in driving discovery & evaluation, powered by AI: 72 percent of new automotive buyers who were surveyed in this research discovered the brand on the Meta family of apps. Further, 69 percent stated that the Meta family of apps played a role in their purchase decision.

WhatsApp Leads Buyer-Dealer Communication: Among new automobile buyers, 48 percent used WhatsApp to directly connect with dealerships for vehicle availability inquiries, making it the most preferred communication channel. Moreover, 47 percent expressed interest in receiving service reminders via messaging platforms.

Advantage+ Placements Revolutionizing Advertising: To improve cost per lead and lead volume by Meta for their Hyperlocal dealer campaigns, Hyundai India, used AI-powered Advantage+ Placements to place their dealer ads across all Meta surfaces. They saw 18 percent an increase in Lead Volume and 34 percent decrease in Cost Per Lead.

Reels and Creator Content Drive Purchase Decisions: 72 percent of automotive buyers find creator content on Instagram Reels helpful for vehicle evaluation, with 41 percent regularly engaging with vehicle-related Reels. By partnering with creators, dealers can build authenticity and amplify their reach.

Venkat Rajaram, Cygni Energy, Founder & CEO, along with Vipul and Gautam.

Hyderabad-based Cygni Energy has unveiled Phase I of its fully automated Battery Energy Storage System (BESS) gigafactory at E-Mobility Valley in Maheshwaram, Hyderabad, signalling a major leap in India’s electric vehicle (EV) and clean energy manufacturing landscape. The company is investing INR 2.5 billion over two phases to ramp up capacity from 4.8 GWh to 10.8 GWh over the next 12–24 months.

With a sharp focus on electric mobility, energy storage systems, and next-generation battery chemistries, Cygni is positioning itself to meet growing domestic and international demand for sustainable energy solutions. The company is also actively developing sodium-ion and sulphur-based batteries to complement traditional lithium-ion chemistries, alongside investments in thermal safety, recycling and advanced energy management algorithms tailored to Indian conditions.

Venkat Rajaraman, Founder & CEO, Cygni Energy, said, “In the long term, as part of India’s 100 GWh roadmap, we expect to become self-sufficient in cell manufacturing. We are also seeing a convergence of newer chemistries like sodium and sulphur. Sodium-ion batteries, in particular, are expected to play a critical role in India’s EV journey –given their lower cost of USD 6 per kWh versus USD 24 for lithium. While lithium demand currently exceeds sodium by 3x, India’s early-stage advantage allows us to leapfrog.”

“We cater to three markets – BESS, commercial and industrial storage, and electric vehicles. We have been manufacturing EV battery packs for a long time, earlier from a rental facility and now from our own factory. Today, we have a gigawatt-scale order pipeline for two- and three-wheeler EVs and large-scale storage systems. We’re also working with IIT-Madras' Centre of Battery Engineering and Electric Vehicles (C-BEEV) to co-develop future technologies. EVs contributed nearly 50 percent of our revenue till FY2025.”

The new facility spans 160,000 square feet and is engineered with automated Poka-Yoke-enabled lines and end-to-end traceability for high-quality battery module production. Till date, the company has raised USD 6.4 million in 2018 and USD 12.5 million in 2022 to fund its expansion.

The first phase investment of INR 1 billion supports an initial 4.8 GWh capacity. An additional INR 1.5 billion will be invested to reach 10.8 GWh under Phase II. The company expects to generate INR 26 billion revenue from Phase I, which it aims to double post-expansion.

Cygni’s batteries are designed for EV and grid-scale applications. The company has delivered over 500 MWh of batteries and claims to have a confirmed 1 GWh order pipeline, with growing traction in electric two-wheelers, three-wheelers and small commercial vehicles (SCVs). Most of the 80-plus components in its battery systems – such as busbars, cell holders, thermal and mechanical elements – are now locally sourced, reflecting India’s evolving EV ecosystem.

Jayesh Ranjan, Special Chief Secretary to the Government of Telangana and CEO of the Industry & Investment Cell in the CMO, inaugurated the facility alongside Prof. Ashok Jhunjhunwala, Chairman of IIIT-Hyderabad, and Srini Raju, Founder of iLabs Group.

Jayesh Ranjan, said, “The inauguration of Cygni’s battery manufacturing gigafactory in Telangana marks a transformative step toward sustainable energy, manufacturing excellence, and innovation. This facility not only strengthens India’s commitment to clean energy but also creates jobs, fosters local talent, and builds a robust ecosystem for the future of energy storage solutions.”

Cygni expects to create over 1,000 direct and indirect jobs and is planning additional 2 GWh cell-to-pack automated lines as part of its future roadmap. With government support and rising EV adoption, the company is well-positioned to be a catalyst in India’s energy transition

Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has announced its financial results for FY2025. The company reported a record revenue of INR 362.51 billion, up 14 percent YoY, as against INR 317.76 billion a year ago.

The operating EBITDA came at 12.3 percent, while the net profit grew by percent at INR 27.11 billion, as against INR 20.83 billion last year.

During the year the company sold a total of 4.74 million vehicles, up 13 percent, as against 4.19 million vehicles last year. This includes 2.19 million motorcycles and 1.90 million scooters, clocking a growth of 10 percent YoY and 21 percent YoY respectively.

Electric vehicles sales grew by 44 percent to 279,000 units, as against 194,000 units last year. Three-wheeler sales came at 135,000 units, as against 146,000 units last year.

Hindustan Zinc, the world’s largest integrated zinc producer, is marking World Corrosion Awareness Day on 24 April with a nationwide campaign titled #ZungKeKhilaafZinc, aimed at raising awareness about corrosion and promoting zinc galvanisation as a preventive solution.

The company shared that corrosion costs India around 5 percent of its GDP annually –over USD 100 billion – in infrastructure and asset damage. The company’s campaign included social media outreach, public demonstrations and a consumer survey to highlight the economic and structural impact of corrosion.

As part of the initiative, the company undertook a demonstration in Udaipur, where galvanised and non-galvanised two-wheelers were displayed side by side to show the visible difference in corrosion resistance. The initiative targeted general consumers, especially in the automotive and infrastructure sectors.

Arun Misra, CEO, Hindustan Zinc, said, “Corrosion poses a serious threat to our infrastructure and the nation’s economy at large. At Hindustan Zinc, we believe awareness is the first step toward real change. While it’s essential for manufacturers to adopt galvanisation, consumers also play a vital role by asking the right questions – especially when it comes to long-term investments like homes and vehicles. Through #ZungKeKhilaafZinc, we’re committed to educating industries and individuals alike about the critical value of zinc protection.”

India’s climate makes it especially vulnerable to corrosion, but global examples such as Japan and Australia show that losses can be reduced with protective measures. In the automotive industry, galvanised steel is increasingly used in vehicle structures to improve durability and reduce maintenance costs.

Hindustan Zinc had recently introduced EcoZen, a low-carbon zinc product made using renewable energy, and continues to supply to over 40 countries. The company holds about 75 percent of India’s primary zinc market.

Tata Motors, one of India’s leading automobile manufacturers, has joined forces with Tata Power Renewable Energy (TPREL), a subsidiary of Tata Power, for a Power Purchase Agreement (PPA) to co-develop a 131 MW wind-solar hybrid renewable energy project.

The initiative is expected to generate around 300 million units of clean electricity annually and offset over 2 lakh tons of CO2 emissions each year. The strategic move is set to provide a reliable supply of green, cost-effective energy exclusively to Tata Motors’ six manufacturing facilities in Maharashtra and Gujarat, supporting production of both commercial vehicles and passenger vehicles.  

The move is part of Tata Motors’ clean energy transition for achieving its RE-100 commitment ahead of the 2030 target.

Vishal Badshah, Vice President – Operations, Commercial Vehicles, Tata Motors, said, "As a key driver of India’s mobility and logistics ecosystem, Tata Motors Commercial Vehicles is proud to lead by example in sustainable manufacturing. This project reinforces our commitment to integrate renewable energy into our operations and reducing our carbon footprint while meeting our RE-100 goals. It also reflects our broader purpose of delivering mobility solutions that are sustainable at every stage –from production to performance."

Pramod Choudhary, Vice President – Operations, Tata Motors Passenger Vehicles, added, “We are committed to transition to clean energy for building a future ready automotive business. With this PPA our plants in Maharashtra and Gujarat will take a significant leap in our journey towards Green Manufacturing, complementing India’s green transition. It’s a defining step towards making our Passenger Vehicle Operations greener, smarter and more resilient on sustainable basis.”