Meta and the Federation of Automobile Dealers Associations (FADA) have released a joint whitepaper and playbook detailing how digital adoption is reshaping consumer behaviour and preferences in India’s automotive sector. The report underscores how digitalisation is driving sector growth and offers strategies for transforming OEMs and dealerships nationwide.

In 2023, Meta and FADA launched the ‘Move with Meta’ programme, designed to upskill over 3,000 auto dealers across India. The initiative equips dealers with tools to enhance their social media presence, digitise customer engagement, and optimise lead generation through Meta platforms.

The programme has surpassed expectations, achieving a 3 times increase in dealer digitisation and training over 6,000 dealers through hyperlocal efforts, doubling its initial target. Combined with pre-programme efforts, a total of 10,000 dealers have now been upskilled.

Results have been significant, with a 32 percent improvement in lead generation efficiency reported by participants. The initiative has also contributed to improved sales performance for leading automotive OEMs across India, marking a major milestone in the sector’s digital evolution.

FADA President C S Vigneshwar said, “At FADA, our vision is to empower dealers nationwide with the right digital tools and insights to stay ahead in a rapidly evolving market. Through our partnership with Meta, we’ve not only exceeded our commitment of upskilling 3,000 dealers—surpassing 6,000—but we’ve also seen a 3 times increase in digitisation and a marked 32 percent improvement in lead generation efficiency. This whitepaper underscores the potential of AI, Reels, and messaging platforms such as WhatsApp to strengthen customer relationships and drive growth. We look forward to scaling this collaboration further, bridging the digital gap in automotive retail, ensuring that dealers across India are future-ready, and remain agile in these dynamic times.”

Director Auto, CPG and D2C for Meta in India Saugato Bhowmik said, “Our platforms and products are well positioned to enable rapid and efficient digital customer acquisition and engagement for auto dealers in a hyperlocal manner. Over the last two years we’ve upskilled nearly 10,000 dealers along with FADA to digitize their outreach and experiences through our unique hyperlocal solutions and key products ranging from Reels and AI to messaging. We’re thrilled to deepen our partnership with FADA and take on the ambitious target of upskilling 5000 more dealers in the next 2 years. This program has not only benefitted thousands of auto dealers but also proven to drive strong sales results for leading OEMs.”

Auto OEMs have reported strong sales and lead generation impact because of the program.

Group Head of Marketing at Hyundai Motor India Limited, Virat Khullar, said “We’re excited to see outstanding business results through our partnership with Meta and OnlineSales on the Hyperlocal program. Together, we’ve developed a custom model that efficiently onboarded over 600 dealers in record time. In H2 '24, Meta’s hyperlocal program drove a remarkable 37% growth in sales compared to H1, while delivering 29% reduction in Cost per Retail.  As we move forward, we’re eager to scale this partnership further, leveraging cutting-edge AI and messaging solutions to unlock even greater opportunities.”

Chief Marketing Officer of Auto at Mahindra and Mahindra Limited, Manjari Upadhye, said “Our partnership with Meta has helped amplify the impact of our passenger vehicle launches. Mahindra has leveraged the best and latest in technology to drive launch impact through Meta’s family of Apps. Some of the key activations include leveraging WhatsApp for Thar ROXX launch, using Partnership ads for driving consideration for XUV 700 (Intent went up +3.3 pts) and the Auto Industry’s first chat-based car configurator on Messenger and Instagram Direct for XUV 3XO, which saw 29% increase in conversation volumes. Our collaboration with Meta has driven significant impact, leading to bookings and sales, and setting new benchmarks in the industry.”

Key Insights from the Auto Playbook 2025

Meta’s influence in driving discovery & evaluation, powered by AI: 72 percent of new automotive buyers who were surveyed in this research discovered the brand on the Meta family of apps. Further, 69 percent stated that the Meta family of apps played a role in their purchase decision.

WhatsApp Leads Buyer-Dealer Communication: Among new automobile buyers, 48 percent used WhatsApp to directly connect with dealerships for vehicle availability inquiries, making it the most preferred communication channel. Moreover, 47 percent expressed interest in receiving service reminders via messaging platforms.

Advantage+ Placements Revolutionizing Advertising: To improve cost per lead and lead volume by Meta for their Hyperlocal dealer campaigns, Hyundai India, used AI-powered Advantage+ Placements to place their dealer ads across all Meta surfaces. They saw 18 percent an increase in Lead Volume and 34 percent decrease in Cost Per Lead.

Reels and Creator Content Drive Purchase Decisions: 72 percent of automotive buyers find creator content on Instagram Reels helpful for vehicle evaluation, with 41 percent regularly engaging with vehicle-related Reels. By partnering with creators, dealers can build authenticity and amplify their reach.

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Swedish steel manufacturer SSAB has announced a new collaboration with Polmotors, a tier 1 supplier focusing on low-emission products, for exploring the potential of fossil-free materials in demanding automotive applications.

The partnership will see Polmotors explore manufacturing components using SSAB’s decarbonised steel.

SSAB is working on two unique decarbonised steels and aims to largely eliminate carbon dioxide emissions from its own operations. It has already introduced SSAB Zero, which is based on recycled steel and made using fossil-free energy. The company claims that it has also successfully produced the world’s first fossil-free steel. It works with iron ore producer LKAB and energy company Vattenfall as part of the HYBRIT initiative to develop a value chain for fossil-free iron- and steel production, replacing the coking coal traditionally used for iron ore-based steelmaking with fossil-free electricity and hydrogen. This process virtually eliminates carbon dioxide emissions in steel production.

On the other hand, Polmotors closely works with the likes of Volkswagen, Audi, BMW, Peugeot, Citroen, Jeep, Stellantis, Mercedes-Benz and Opel among others, to introduce high-performance components which are not only lighter but also greener.

Maciej Grabos, CEO, Polmotors, said, “Polmotors sees the future of fossil-free steel. And the potential competitive advantage of being an early adopter, positioning ourselves to meet the anticipated market demand from premium automotive OEMs. We design and manufacture crash management systems (CMSs) for these customers, such as bumpers and rally bars, so choice of materials is crucial. Polmotors looks forward to joint R&D – working with SSAB and the OEMs – for the implementation of new steel grades in our products.”

Robert Lewandowski, Key Account Manager, SSAB, said, “Polmotors recently celebrated its 35thanniversary. I’ve had the pleasure and privilege to meet them 20 years ago and observe how an initially small, Polish-owned enterprise turned into a global Tier1 supplier. Decarbonisation of the automotive industry requires cooperation across the supply chain where Tier 1 companies play an important role”.

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The Ministry of Heavy Industries (MHI) has announced a new initiative to promote green mobility in the country under the ‘Scheme to Promote Manufacturing of Electric Passenger Cars in India’ (SPMECI).

The initiative aims to focus on encouraging the manufacturing of electric four-wheelers in the country. The scheme eventually looks to establish India as a premier global EV-manufacturing hub and attract investments from global electric vehicle companies, along with generating employment.

The Ministry of Heavy Industry has opened the application portal for a period of around 3 months starting from 24 June 2025 till 6pm on 21^st October 2025.

HD Kumaraswamy, Union Minister for Heavy Industries and Steel of India, said, “Guided by the visionary leadership of Prime Minister Narendra Modi, this initiative marks a defining moment in India’s journey towards clean, self-reliant and future-ready mobility. The launch of this portal under the SPMEPCI scheme opens new avenues for global electric vehicle manufacturers to invest in India’s rapidly evolving automotive landscape. This scheme not only supports our national commitment to achieving Net Zero by 2070, but also reinforces our resolve to build a sustainable, innovation-driven economy.”

As per the guidelines, all approved applicants will need to invest a minimum of INR 41.5 billion to establish long-term manufacturing footprints in India. Global OEMs who invest in the country will be able to import electric passenger vehicles as Completely Built Units (CBUs) with a minimum CIF value of USD 35,000 at reduced customs duty of 15 percent for a period of five years from the Application Approval Date.

The Ministry has announced calibrated customs duty concessions and clearly defined Domestic Value Addition (DVA) milestones to strike a balance between the introduction of advanced EV technologies and the use of indigenous capabilities. Through domestic value addition targets, the scheme aims to fast track global and domestic companies towards becoming active partners in the country’s green mobility revolution.

SPMECI had been notified by a notification given on 15 March 2024.

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Tata Motors, one of India’s leading automobile manufacturers, has inaugurated two—state-of-the-art Re.Wi.Re – Recycle with Respect – Registered Vehicle Scrapping Facilities (RVSFs) in Lucknow, Uttar Pradesh and Raipur, Chhattisgarh.

The Union Minister of Road Transport and Highways, Government of India, Nitin Gadkari, inaugurated these facilities virtually. The facilities are designed to safely and responsibly dismantle end-of-life vehicles including two-wheelers, three-wheelers, passenger vehicles and commercial vehicles, irrespective of the brands.

Nitin Gadkari, said, “I am pleased to launch two Registered Vehicle Scrapping Facilities in Lucknow and Raipur. These modern centres mark a progressive step under the National Vehicle Scrappage Policy, which empowers citizens to transition to cleaner, more fuel-efficient vehicles through structured incentives. These facilities will play a crucial role in the safe dismantling of unfit vehicles while enabling the recovery of valuable materials for scientific recycling. I commend Tata Motors for their steadfast commitment to sustainability and for establishing a nationwide RVSF infrastructure that aligns with global standards. Progressive initiatives like these are vital to building a robust ecosystem that makes vehicle scrappage accessible, efficient, and impactful across the country.”

The Raipur facility has a capacity to process 25,000 vehicles per annum, while Lucknow facility can scrap upto 15,000 vehicles annually.  

Girish Wagh, Executive Director, Tata Motors, said, “Sustainability is not merely a commitment at Tata Motors—it is a foundational pillar shaping the future of mobility. Guided by the principles of a circular economy, we are steadfast in our pursuit of responsible and eco-friendly practices. With the widest nationwide network of Re.Wi.Re facilities, Tata Motors is now equipped to responsibly dismantle over 175,000 end-of-life vehicles annually. We deeply value the unwavering support and collaboration of our partners, state governments, and local authorities in turning this vision into reality. I would especially like to thank Union Minister Nitin Gadkari for his continued leadership and encouragement in advancing sustainable mobility and vehicle recycling in India.”

With this, Tata Motors now has 10 vehicle scrapping centres across the country including -  Jaipur, Bhubaneswar, Surat, Chandigarh, Delhi-NCR, Pune, Guwahati, Raipur, Lucknow and Kolkata.

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The Society of Indian Automobile Manufacturers (SIAM), the apex body representing automakers in India, has announced the wholesale data for May 2025. The month gone by saw a total of 2.05 million vehicles sold across the two-wheeler, three-wheeler and four-wheeler categories. This marked a flat growth versus 2.02 million vehicles sold last year, but an 11 percent growth over April 2025.

Looking at the segment-wise sales, the passenger vehicle sales were primarily driven by the robust demand for SUVs with 196,821 units sold, up 7.6 percent, as compared to 182,883 units sold last year. On the other hand, passenger car sales declined by 12.2 percent with 93,951 units sold, as compared to 106,952 units sold last year.

The three-wheeler segment was in the red across segments, with a total of 53,942 units sold, down 3.3 percent YoY.

In the two-wheeler space, the wholesales for motorcycles remained flat at 1.03 million units sold, while scooter sales grew by 7 percent at 579,507 units sold as compared to 540,866 units sold last year.

Commenting on the sales data, Rajesh Menon, Director General, SIAM, said, “All vehicle segments posted stable performance in May 2025. Passenger Vehicles segment posted sales of 3.45 lakh units, though 2nd highest ever of May, the segment de-grew marginally by 0.8 percent compared to May 2024, three-wheelers de-grew by 3.3 percent compared to May of previous year, with sales of 0.54 lakh units, while two-wheeler segment grew by 2.2 percent in May 2025, as compared to May 2024, with sales of 16.56 lakh units. Going forward, the RBI’s three repo rate cuts totalling 100 basis points in less than six months, along with a forecast of above-normal monsoons are some of the indicators which should positively impact the auto sector by improving affordability and boosting consumer sentiment in the coming months.”

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