Meta and the Federation of Automobile Dealers Associations (FADA) have released a joint whitepaper and playbook detailing how digital adoption is reshaping consumer behaviour and preferences in India’s automotive sector. The report underscores how digitalisation is driving sector growth and offers strategies for transforming OEMs and dealerships nationwide.

In 2023, Meta and FADA launched the ‘Move with Meta’ programme, designed to upskill over 3,000 auto dealers across India. The initiative equips dealers with tools to enhance their social media presence, digitise customer engagement, and optimise lead generation through Meta platforms.

The programme has surpassed expectations, achieving a 3 times increase in dealer digitisation and training over 6,000 dealers through hyperlocal efforts, doubling its initial target. Combined with pre-programme efforts, a total of 10,000 dealers have now been upskilled.

Results have been significant, with a 32 percent improvement in lead generation efficiency reported by participants. The initiative has also contributed to improved sales performance for leading automotive OEMs across India, marking a major milestone in the sector’s digital evolution.

FADA President C S Vigneshwar said, “At FADA, our vision is to empower dealers nationwide with the right digital tools and insights to stay ahead in a rapidly evolving market. Through our partnership with Meta, we’ve not only exceeded our commitment of upskilling 3,000 dealers—surpassing 6,000—but we’ve also seen a 3 times increase in digitisation and a marked 32 percent improvement in lead generation efficiency. This whitepaper underscores the potential of AI, Reels, and messaging platforms such as WhatsApp to strengthen customer relationships and drive growth. We look forward to scaling this collaboration further, bridging the digital gap in automotive retail, ensuring that dealers across India are future-ready, and remain agile in these dynamic times.”

Director Auto, CPG and D2C for Meta in India Saugato Bhowmik said, “Our platforms and products are well positioned to enable rapid and efficient digital customer acquisition and engagement for auto dealers in a hyperlocal manner. Over the last two years we’ve upskilled nearly 10,000 dealers along with FADA to digitize their outreach and experiences through our unique hyperlocal solutions and key products ranging from Reels and AI to messaging. We’re thrilled to deepen our partnership with FADA and take on the ambitious target of upskilling 5000 more dealers in the next 2 years. This program has not only benefitted thousands of auto dealers but also proven to drive strong sales results for leading OEMs.”

Auto OEMs have reported strong sales and lead generation impact because of the program.

Group Head of Marketing at Hyundai Motor India Limited, Virat Khullar, said “We’re excited to see outstanding business results through our partnership with Meta and OnlineSales on the Hyperlocal program. Together, we’ve developed a custom model that efficiently onboarded over 600 dealers in record time. In H2 '24, Meta’s hyperlocal program drove a remarkable 37% growth in sales compared to H1, while delivering 29% reduction in Cost per Retail.  As we move forward, we’re eager to scale this partnership further, leveraging cutting-edge AI and messaging solutions to unlock even greater opportunities.”

Chief Marketing Officer of Auto at Mahindra and Mahindra Limited, Manjari Upadhye, said “Our partnership with Meta has helped amplify the impact of our passenger vehicle launches. Mahindra has leveraged the best and latest in technology to drive launch impact through Meta’s family of Apps. Some of the key activations include leveraging WhatsApp for Thar ROXX launch, using Partnership ads for driving consideration for XUV 700 (Intent went up +3.3 pts) and the Auto Industry’s first chat-based car configurator on Messenger and Instagram Direct for XUV 3XO, which saw 29% increase in conversation volumes. Our collaboration with Meta has driven significant impact, leading to bookings and sales, and setting new benchmarks in the industry.”

Key Insights from the Auto Playbook 2025

Meta’s influence in driving discovery & evaluation, powered by AI: 72 percent of new automotive buyers who were surveyed in this research discovered the brand on the Meta family of apps. Further, 69 percent stated that the Meta family of apps played a role in their purchase decision.

WhatsApp Leads Buyer-Dealer Communication: Among new automobile buyers, 48 percent used WhatsApp to directly connect with dealerships for vehicle availability inquiries, making it the most preferred communication channel. Moreover, 47 percent expressed interest in receiving service reminders via messaging platforms.

Advantage+ Placements Revolutionizing Advertising: To improve cost per lead and lead volume by Meta for their Hyperlocal dealer campaigns, Hyundai India, used AI-powered Advantage+ Placements to place their dealer ads across all Meta surfaces. They saw 18 percent an increase in Lead Volume and 34 percent decrease in Cost Per Lead.

Reels and Creator Content Drive Purchase Decisions: 72 percent of automotive buyers find creator content on Instagram Reels helpful for vehicle evaluation, with 41 percent regularly engaging with vehicle-related Reels. By partnering with creators, dealers can build authenticity and amplify their reach.

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The Association of Indian Forging Industry (AIFI), the apex body for the forging sector, successfully concluded its National Annual Convention in Pune, bringing together industry leaders, policymakers and experts to strategise on the future of the Indian forging industry.

The landmark event focused on charting a clear growth roadmap, exploring opportunities amidst global supply chain disruptions and analysing the evolving outlook for both Electric Vehicles (EVs) and Internal Combustion Engines (ICE).

In his inaugural address, Yash Munot, President, AIFI, emphasised the industry’s need to balance the dual imperatives of sustainability and competitiveness. "India’s automotive and mobility sectors are undergoing unprecedented transformation. At AIFI, we firmly believe that collaboration across industry, academia and policymakers is the key to shaping a resilient future," he stated.

A core theme of the convention was the delicate balance between the EV transition and the continuing relevance of ICE technology in India.

Dr K C Vora of NAMTECH delivered a keynote on the ‘Future of EV & ICE in Indian Scenario,’ highlighting the critical role of EV adoption, supported by policies like FAME II, while stressing the need for continued optimisation of ICE platforms given India's diverse mobility ecosystem.

The second keynote by Prenayan Kaul of PwC focused on navigating global supply chain disruptions, urging forging companies to leverage technology-driven efficiencies and tap into new growth areas to counter headwinds like raw material volatility.

A major highlight of the convention was the signing of a Memorandum of Understanding (MoU) between AIFI and Hexagon. This strategic partnership aims to advance digitalisation and smart manufacturing capabilities within the forging sector, a move AIFI President Munot cited as a testament to the commitment to global competitiveness.

A dynamic panel discussion on ‘Current Industry Scenario - Trends, Opportunities & Challenges,’ moderated by S Muralishankar, further reinforced the importance of resilience, innovation and collaborative growth in tackling current industry trends and governmental policies.

The convention concluded with a reaffirmation of AIFI's mission to strengthen the sector’s role as a vital contributor to India’s economic growth, aligning actively with national priorities such as ‘Atmanirbhar Bharat’ and the transition towards sustainable mobility.

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Epsilon Advanced Materials (EAM), a leading global manufacturer of sustainable battery materials, and Phillips 66 have forged a strategic alliance to bolster the domestic electric vehicle (EV) and energy storage system (ESS) battery supply chain in the United States.

Phillips 66, one of the world’s leading producers of Green and Calcined Needle Coke cokes, which are the critical feedstock required for manufacturing synthetic graphite anodes – a core component of lithium-ion batteries.

As per the understanding, Phillips 66 will supply Green and Calcined Needle Coke from its Lake Charles, Louisiana refinery to Epsilon Advanced Materials. The feedstock secured through this partnership will directly support EAM's ambitious new 30,000 tonnes graphite active anode material facility currently under development in North Carolina.

The facility has completed all necessary permitting milestones and is on track to begin operations in 2027, with an expansion plan to reach 60,000 tonnes by 2030. Once fully operational, the North Carolina plant is projected to supply U.S. battery manufacturers and automotive OEMs with enough graphite active anode material to power approximately million electric vehicles annually, playing a decisive role in scaling sustainable battery production for the nation and enabling clean energy transitions.

Vikram Handa, Managing Director, Epsilon Advanced Materials, said, “This collaboration is a major step in building a secure and sustainable battery materials supply chain for the US. Phillips 66’s expertise in energy and materials, combined with EAM’s capacity and global presence, will ensure reliable, scalable and sustainable graphite anode production to power the EV and ESS industries worldwide.”

The agreement successfully brings together Phillips 66’s operational expertise in material production with EAM’s global expansion goals, reinforcing the collective effort to build a competitive and resilient supply chain for clean energy technologies across multiple regions.

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Bengaluru-based engineering R&D services major L&T Technology Services has expanded its partnership with Siemens, a leading technology company focused on industry, infrastructure and mobility.

The partnership aims to advance Machine & Line Simulation and IIoT Technology, setting a new benchmark for innovation within LTTS’ sustainability segment, which encompasses process engineering, discrete manufacturing and industrial products.

As per the understanding, LTTS will leverage the digital technology portfolio of Siemens to deliver simulation-driven automation and IIoT-enabled solutions for diverse sectors including automotive & transportation, industrial products and process & plant engineering.

By combining Siemens’ flagship platforms, TIA Portal, Industrial Edge and Tecnomatix, integrated with LTTS’ AI-driven engineering expertise, the partnership will accelerate digital adoption, improve precision in system design and drive faster, smarter decision-making across manufacturing ecosystems.

Alind Saxena, President & Executive Director – Mobility & Tech, L&T Technology Services, said, “Our collaboration with Siemens underscores a shared vision of driving AI-powered innovation and operational excellence across industrial ecosystems. By focusing on robust solutions such as Machine & Line Simulation and IIoT Technology, we are empowering industries to achieve greater agility, actionable insights and measurable business outcomes.”

Suprakash Chaudhuri, Head of Digital Industries, Siemens, said, “At Siemens, we believe that partnerships are the cornerstone of the digital transformation journey for Indian enterprises. By combining deep domain expertise with cutting-edge digital solutions, we can co-create scalable, future-ready innovations that empower industries to thrive in a rapidly evolving world. We are delighted to welcome LTTS as our Solution Partner and look forward to shaping the future of digital transformation together.”

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Kinetic India, part of the Kinetic Engineering Group, has rolled out the first unit of its LFP (lithium iron phosphate) Range-X battery from the production line at its Ahilya Nagar facility.

The Range-X LFP battery is powering the company’s recently launched Kinetic DX EV electric scooter. The company shared that the Range-X LFP batteries are designed to be longer, safer & superior, and are equipped with a smart Battery Management System (BMS) to optimise performance, extend lifecycle and ensure consistent reliability.

Ajinkya Firodia, Vice-Chairman, Kinetic India, said, “These first batteries rolling off our production line represent more than just a milestone for Range-X, they signify the backbone of the Kinetic DX EV and the next wave of clean mobility in India. With AIS 156 certification, Range-X delivers on its promise of combining durability, safety, and sustainability in every battery we produce.”

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