Meta and the Federation of Automobile Dealers Associations (FADA) have released a joint whitepaper and playbook detailing how digital adoption is reshaping consumer behaviour and preferences in India’s automotive sector. The report underscores how digitalisation is driving sector growth and offers strategies for transforming OEMs and dealerships nationwide.

In 2023, Meta and FADA launched the ‘Move with Meta’ programme, designed to upskill over 3,000 auto dealers across India. The initiative equips dealers with tools to enhance their social media presence, digitise customer engagement, and optimise lead generation through Meta platforms.

The programme has surpassed expectations, achieving a 3 times increase in dealer digitisation and training over 6,000 dealers through hyperlocal efforts, doubling its initial target. Combined with pre-programme efforts, a total of 10,000 dealers have now been upskilled.

Results have been significant, with a 32 percent improvement in lead generation efficiency reported by participants. The initiative has also contributed to improved sales performance for leading automotive OEMs across India, marking a major milestone in the sector’s digital evolution.

FADA President C S Vigneshwar said, “At FADA, our vision is to empower dealers nationwide with the right digital tools and insights to stay ahead in a rapidly evolving market. Through our partnership with Meta, we’ve not only exceeded our commitment of upskilling 3,000 dealers—surpassing 6,000—but we’ve also seen a 3 times increase in digitisation and a marked 32 percent improvement in lead generation efficiency. This whitepaper underscores the potential of AI, Reels, and messaging platforms such as WhatsApp to strengthen customer relationships and drive growth. We look forward to scaling this collaboration further, bridging the digital gap in automotive retail, ensuring that dealers across India are future-ready, and remain agile in these dynamic times.”

Director Auto, CPG and D2C for Meta in India Saugato Bhowmik said, “Our platforms and products are well positioned to enable rapid and efficient digital customer acquisition and engagement for auto dealers in a hyperlocal manner. Over the last two years we’ve upskilled nearly 10,000 dealers along with FADA to digitize their outreach and experiences through our unique hyperlocal solutions and key products ranging from Reels and AI to messaging. We’re thrilled to deepen our partnership with FADA and take on the ambitious target of upskilling 5000 more dealers in the next 2 years. This program has not only benefitted thousands of auto dealers but also proven to drive strong sales results for leading OEMs.”

Auto OEMs have reported strong sales and lead generation impact because of the program.

Group Head of Marketing at Hyundai Motor India Limited, Virat Khullar, said “We’re excited to see outstanding business results through our partnership with Meta and OnlineSales on the Hyperlocal program. Together, we’ve developed a custom model that efficiently onboarded over 600 dealers in record time. In H2 '24, Meta’s hyperlocal program drove a remarkable 37% growth in sales compared to H1, while delivering 29% reduction in Cost per Retail.  As we move forward, we’re eager to scale this partnership further, leveraging cutting-edge AI and messaging solutions to unlock even greater opportunities.”

Chief Marketing Officer of Auto at Mahindra and Mahindra Limited, Manjari Upadhye, said “Our partnership with Meta has helped amplify the impact of our passenger vehicle launches. Mahindra has leveraged the best and latest in technology to drive launch impact through Meta’s family of Apps. Some of the key activations include leveraging WhatsApp for Thar ROXX launch, using Partnership ads for driving consideration for XUV 700 (Intent went up +3.3 pts) and the Auto Industry’s first chat-based car configurator on Messenger and Instagram Direct for XUV 3XO, which saw 29% increase in conversation volumes. Our collaboration with Meta has driven significant impact, leading to bookings and sales, and setting new benchmarks in the industry.”

Key Insights from the Auto Playbook 2025

Meta’s influence in driving discovery & evaluation, powered by AI: 72 percent of new automotive buyers who were surveyed in this research discovered the brand on the Meta family of apps. Further, 69 percent stated that the Meta family of apps played a role in their purchase decision.

WhatsApp Leads Buyer-Dealer Communication: Among new automobile buyers, 48 percent used WhatsApp to directly connect with dealerships for vehicle availability inquiries, making it the most preferred communication channel. Moreover, 47 percent expressed interest in receiving service reminders via messaging platforms.

Advantage+ Placements Revolutionizing Advertising: To improve cost per lead and lead volume by Meta for their Hyperlocal dealer campaigns, Hyundai India, used AI-powered Advantage+ Placements to place their dealer ads across all Meta surfaces. They saw 18 percent an increase in Lead Volume and 34 percent decrease in Cost Per Lead.

Reels and Creator Content Drive Purchase Decisions: 72 percent of automotive buyers find creator content on Instagram Reels helpful for vehicle evaluation, with 41 percent regularly engaging with vehicle-related Reels. By partnering with creators, dealers can build authenticity and amplify their reach.

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Maruti Suzuki India has partnered with Adobe to modernise its digital ecosystem across marketing, sales, service and vehicle ownership lifecycle touchpoints.

The initiative integrates legacy systems to unify customer profiles and content delivery platforms. The automaker utilises Adobe Experience Manager Sites as a Cloud Service alongside Edge Delivery Services to manage brand web portals, including NEXA and ARENA, achieving reduced page load times and incorporating 3D showroom interfaces.

Additionally, Adobe Experience Platform consolidates customer data to support campaign orchestration, loyalty initiatives and service workflows. The manufacturer is also integrating artificial intelligence capabilities through journey orchestration tools and content optimisation solutions.

Sunil Kakkar, Director of Corporate Planning and Executive Committee Member at Maruti Suzuki India, said, "This collaboration has enabled us to respond to the market shifts very effectively, innovate faster and create a meaningful experience that strengthens our leadership in the quickly evolving digital landscape, so we can deliver superior products with high value while shaping the future of the automotive ecosystem."

Shobhit Mittal, Executive Vice-President of Digital Enterprise, Maruti Suzuki India, said, "One of the biggest challenges during Maruti Suzuki’s website revamp was integrating multiple legacy systems. We had to ensure data consistency and smooth connectivity across platforms while delivering a modern, intuitive interface. Adobe's live “See-to-Believe” proof of concept was a game changer. It allowed us to experience the platform's capabilities in real time, demonstrating how their solutions could handle complex integrations and deliver personalized experience at scale. Adobe's consultative approach, involving global experts, showcased strong commitment for us and assured us that they were the right partner to deliver a seamless, future-ready digital experience."

Tapan Sahoo, Senior Executive Officer of Digital Enterprise, Maruti Suzuki India, said, "Transformation is about people coming together with a shared vision, collaborating across teams and co-creating value for customers."

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KUKA Mexico has opened its Innovation and Technology Development Centre in Monterrey, expanding operations in Northern Mexico.

The R&D setup is located within the Centre for Innovation, Research and Technology Development at the Universidad Autonoma de Nuevo Leon within the Technological Research and Innovation Park.

Spread across the 500-square-meter facility, it provides automation technologies, training programmes, technical support and product demonstrations for sectors including automotive, intralogistics, electronics and metalworking.

The facility houses educational cells from the KUKA College training initiative, autonomous mobile robots for intralogistics and industrial robots for welding applications.

Through a collaboration with the university, the centre aims to double KUKA Mexico's annual training capacity from approximately 550 engineers to support technicians, students and partners in robotics and automation deployment. The opening coincides with KUKA marking 30 years of operations in Mexico since its establishment in 1996.

Christopher Hernandez Moya, MD, KUKA Mexico, said, "Opening this new facility marks an important step in KUKA Mexico’s continued growth. By establishing a stronger presence in Northern Mexico, we are working more closely with our customers, partners and educational institutions to expand robotic automation training. At the same time, we are providing greater access to KUKA technologies, services and technical expertise. We are excited to continue supporting the development of automation and manufacturing talent in the region."

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Hyundai Motor India, one of the leading passenger vehicle manufacturers, has formally inaugurated its manufacturing plant in Talegaon, Pune.

The Chief Minister of Maharashtra Devendra Fadnavis, accompanied by Hyundai Motor Group Executive Chair Euisun Chung and Hyundai Motor India Managing Director and Chief Executive Officer Tarun Garg inaugurated the new facility.

The plant operates with an installed annual production capacity of 170,000 units, which the company plans to scale to 320,000 units by 2030 through a phased investment of up to INR 110 billion.

Combined with Hyundai's Chennai facility, total manufacturing capacity in India for the company will reach approximately 1.14 million units annually by 2030. The Talegaon facility incorporates artificial intelligence (AI) quality control systems, automated assembly platforms and an engine plant producing 150,000 units per year. To support plant operations, 55 supplier partners have invested nearly INR 46 billion in the state.

"The inauguration of Hyundai Motor India's Pune plant and the company's achievement of 4 million cumulative passenger vehicle exports reflect India's growing strength as a global automotive manufacturing hub. Hyundai's continued investments in advanced manufacturing technologies, innovation, localization and skill development will contribute significantly to economic growth, employment generation and development of a robust automotive ecosystem in Maharashtra. We welcome Hyundai's long-term commitment to the state and the nation. The Government of Maharashtra shall extend our full support to Hyundai's future growth journey," said Devendra Fadnavis.

Euisun Chung said, "India remains one of Hyundai's most important and strategic markets globally. The inauguration of the Pune plant reflects our long-term commitment to India's growth and our confidence in its bright future. HMIL’s milestone of 4 million cumulative vehicle exports demonstrates the global competitiveness of Indian manufacturing and highlights India's growing role within Hyundai Motor Group's worldwide operations."

Tarun Garg, MD and CEO, Hyundai Motor India, said, "The inauguration of our Pune plant marks the beginning of HMIL’s next chapter of growth in India. We will invest INR 110 billion in phases at this facility. Beyond expanding manufacturing capacity, the facility will drive industrial development, innovation and employment generation in the region. Supporting this vision is a strong regional supplier ecosystem, with 55 supplier partners having already invested nearly INR 46 billion in the state. Together with tier-II vendors, the ecosystem has created more than 18,000 employment opportunities in Maharashtra, reinforcing the region’s emergence as a key automotive manufacturing hub. As we celebrate 30 years in India, we remain committed to creating long-term value for our customers, partners and communities. We sincerely thank the Government of Maharashtra, under the leadership of Chief Minister Devendra Fadnavis and the Government of India, for fostering a progressive ecosystem that continues to strengthen manufacturing, investment and economic growth in India."

The ceremony also marked Hyundai Motor India's milestone of 4 million cumulative passenger vehicle exports from India since 1999, alongside domestic sales approaching 10 million units. The Venue model produced at the Pune facility will be exported to more than 35 countries as part of the company's global supply chain strategy.

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Automotive technology firm Six Sense Mobility has opened its first manufacturing facility in Noida, Uttar Pradesh, following an investment of over INR 150 million. The launch coincides with the company's fourth anniversary and supports a target revenue of INR 5 billion backed by an INR 1.6 billion order book.

The company, supported by IIT Delhi and funded by Piper Serica and investor Ashish Kacholia, currently supplies automotive devices to markets in India and Europe. Six Sense Mobility plans to expand operations into North America and Southeast Asia, while tripling its workforce over the next two years by adding approximately 300 engineering and manufacturing positions.

The new 40,000-square-foot plant features integrated electronics manufacturing and assembly capabilities with an annual installed capacity exceeding one million units. The facility brings hardware development, firmware engineering, software integration and serial assembly under one roof to manufacture connected-vehicle electronics, vehicle-to-everything (V2X) communication devices, radar systems, and advanced driver assistance systems (ADAS).

Sumit Roy, Co-Founder 7 CEO, Six Sense Mobility, said, "Four years ago, we set out to build automotive electronics with full control over the hardware and software. This facility gives us the capacity to support larger customer programmes and take technologies like V2X from the lab into vehicles at scale. Designing and manufacturing them here in India is our contribution to Make in India and the journey toward Viksit Bharat".

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