- Qualcomm
- Nvidia
- AI
- Computing
- Ola Electric
- Tata Consultancy Services
- TechMahindra
- Automotive
- System-to-chip
- SoC
Qualcomm And Nvidia See Gain In Automotive Business
- By Bhushan Mhapralkar
- November 14, 2024

Introducing significant advancement in automotive semiconductor technology at the recent Snapdragon Summit 2024 with a focus on improving the cockpit and ADAS experience, Qualcomm has reported strong growth in its automotive revenue in the current calendar year.
The growth story at Nvidia – with a lucrative detour into AI – is indicative of the developments in autonomous vehicle technologies.
The tech major may not enjoy the popularity or acceptance that Qualcomm has come to command, the fact is, both are seeking an innovative approach to automobiles as their users seek new and exciting features.
While legacy automotive tier 1 suppliers like Schaeffler, Bosch and others facing the challenge of sluggish demand, the system-to-chip (SoC) technology companies like Qualcomm and Nvidia are engineering a different dimension to the art of automobile design, development and manufacture.
Enjoying an EBITDA margin of around 30 percent as compared to the five percent EBITDA margin roughly of tier 1 automotive suppliers, Qualcomm and Nvidia are driving the age of software defined vehicles that are already calling for engineers with a deeper understanding of software.
C++ or Autosar may be the language most automotive software programmes use as the basis, from a features or convenience point of view, even the presence of rain sensing wipers or an air-con that can be switched on or off with a voice command are fast gaining prominence among automotive buyers as they seek a different level of emotion connection with their set of wheels.
From a vehicle architecture point of view, please consider the Qualcomm’s Snapdragon Digital Chassis. It has evolved with the introduction of the Snapdragon Cockpit Elite and Snapdragon Ride Elite platforms on the hardware side.
Aiding faster computing speeds, both the platforms feature the Oryon CPU. This CPU has been optimised for automotive safety standards and designed for 3x faster CPU performance than previous generations, according to Qualcomm sources.
Aiding to enhance in-vehicle digital experiences by integrating advanced infotainment with autonomous driving capabilities on a single chip, developments like this mark an interesting milestone in the world of automobiles.
An important milestone will be the plan by Qualcomm to introduce lower-tier versions of these platforms to broaden their applications, enabling automakers to develop cost-effective solutions across various market segments.
The Cockpit Elite and Ride Elite SoCs are expected to be available to manufacturers starting in 2025, with early adopters such as Mercedes-Benz and Li Auto planning to integrate these technologies into their upcoming models.
The first vehicles using these platforms are expected to be available by 2026 in China. Releases in other markets in the world will soon follow.
Talking about Nvidia's lucrative detour into AI, Ola Electric has developed an Ola Digital Twin platform on NVIDIA Omniverse that is helping it to achieve 20 percent faster time-to-market – from design to commissioning for its manufacturing operations.
Built on NVIDIA Isaac Sim, the Ola Digital Twin platform taps into core Omniverse technologies like OpenUSD for data interoperability, RTX for physically-based rendering, and generative AI for accelerated world building to generate synthetic data or training autonomous mobile robots and robotic arms.
Consulting leaders such as Tata Consultancy Services (TCS) and Tech Mahindra are developing industrial AI applications and services on Omniverse to help manufacturers develop digital twins for accelerated factory planning, optimised processes, robotics training and large-scale automation, according to an industry source aware of the new developments in AI and industrial automation.
Edge AI and software virtualisation
At Snapdragon Summit 2024, Qualcomm emphasised the benefits of edge AI over traditional cloud-based solutions, particularly in terms of privacy and latency.
By processing data locally within the vehicle, edge AI enhances data security and ensures that sensitive information remains protected. Recent advancements in AI models, such as Llama 3.0, illustrate that edge AI can deliver strong performance while reducing memory requirements, which may lead to cost savings for manufacturers.
Interesting, use cases covering nearly every aspect of heavy manufacturing — from building virtual factories for real-time factory planning and monitoring, to creating digital twins of aircraft components for immersive training and predictive maintenance, Nvidia’s Omniverse is being used to simulate autonomous vehicles; to enable automotive companies to simulate and validate complex driving scenarios without the need for physical testing.
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Indian Forging Sector Charts Growth Roadmap Amidst EV-ICE Transition At AIFI Annual Convention
- By MT Bureau
- September 26, 2025
The Association of Indian Forging Industry (AIFI), the apex body for the forging sector, successfully concluded its National Annual Convention in Pune, bringing together industry leaders, policymakers and experts to strategise on the future of the Indian forging industry.
The landmark event focused on charting a clear growth roadmap, exploring opportunities amidst global supply chain disruptions and analysing the evolving outlook for both Electric Vehicles (EVs) and Internal Combustion Engines (ICE).
In his inaugural address, Yash Munot, President, AIFI, emphasised the industry’s need to balance the dual imperatives of sustainability and competitiveness. "India’s automotive and mobility sectors are undergoing unprecedented transformation. At AIFI, we firmly believe that collaboration across industry, academia and policymakers is the key to shaping a resilient future," he stated.
A core theme of the convention was the delicate balance between the EV transition and the continuing relevance of ICE technology in India.
Dr K C Vora of NAMTECH delivered a keynote on the ‘Future of EV & ICE in Indian Scenario,’ highlighting the critical role of EV adoption, supported by policies like FAME II, while stressing the need for continued optimisation of ICE platforms given India's diverse mobility ecosystem.
The second keynote by Prenayan Kaul of PwC focused on navigating global supply chain disruptions, urging forging companies to leverage technology-driven efficiencies and tap into new growth areas to counter headwinds like raw material volatility.
A major highlight of the convention was the signing of a Memorandum of Understanding (MoU) between AIFI and Hexagon. This strategic partnership aims to advance digitalisation and smart manufacturing capabilities within the forging sector, a move AIFI President Munot cited as a testament to the commitment to global competitiveness.
A dynamic panel discussion on ‘Current Industry Scenario - Trends, Opportunities & Challenges,’ moderated by S Muralishankar, further reinforced the importance of resilience, innovation and collaborative growth in tackling current industry trends and governmental policies.
The convention concluded with a reaffirmation of AIFI's mission to strengthen the sector’s role as a vital contributor to India’s economic growth, aligning actively with national priorities such as ‘Atmanirbhar Bharat’ and the transition towards sustainable mobility.
Epsilon Advanced Materials, Phillips 66 Partner To Power US EV Battery Manufacturing
- By MT Bureau
- September 26, 2025

Epsilon Advanced Materials (EAM), a leading global manufacturer of sustainable battery materials, and Phillips 66 have forged a strategic alliance to bolster the domestic electric vehicle (EV) and energy storage system (ESS) battery supply chain in the United States.
Phillips 66, one of the world’s leading producers of Green and Calcined Needle Coke cokes, which are the critical feedstock required for manufacturing synthetic graphite anodes – a core component of lithium-ion batteries.
As per the understanding, Phillips 66 will supply Green and Calcined Needle Coke from its Lake Charles, Louisiana refinery to Epsilon Advanced Materials. The feedstock secured through this partnership will directly support EAM's ambitious new 30,000 tonnes graphite active anode material facility currently under development in North Carolina.
The facility has completed all necessary permitting milestones and is on track to begin operations in 2027, with an expansion plan to reach 60,000 tonnes by 2030. Once fully operational, the North Carolina plant is projected to supply U.S. battery manufacturers and automotive OEMs with enough graphite active anode material to power approximately million electric vehicles annually, playing a decisive role in scaling sustainable battery production for the nation and enabling clean energy transitions.
Vikram Handa, Managing Director, Epsilon Advanced Materials, said, “This collaboration is a major step in building a secure and sustainable battery materials supply chain for the US. Phillips 66’s expertise in energy and materials, combined with EAM’s capacity and global presence, will ensure reliable, scalable and sustainable graphite anode production to power the EV and ESS industries worldwide.”
The agreement successfully brings together Phillips 66’s operational expertise in material production with EAM’s global expansion goals, reinforcing the collective effort to build a competitive and resilient supply chain for clean energy technologies across multiple regions.
L&T Tech, Siemens Expand Partnership To Accelerate AI Transformation & Smart Manufacturing
- By MT Bureau
- September 26, 2025

Bengaluru-based engineering R&D services major L&T Technology Services has expanded its partnership with Siemens, a leading technology company focused on industry, infrastructure and mobility.
The partnership aims to advance Machine & Line Simulation and IIoT Technology, setting a new benchmark for innovation within LTTS’ sustainability segment, which encompasses process engineering, discrete manufacturing and industrial products.
As per the understanding, LTTS will leverage the digital technology portfolio of Siemens to deliver simulation-driven automation and IIoT-enabled solutions for diverse sectors including automotive & transportation, industrial products and process & plant engineering.
By combining Siemens’ flagship platforms, TIA Portal, Industrial Edge and Tecnomatix, integrated with LTTS’ AI-driven engineering expertise, the partnership will accelerate digital adoption, improve precision in system design and drive faster, smarter decision-making across manufacturing ecosystems.
Alind Saxena, President & Executive Director – Mobility & Tech, L&T Technology Services, said, “Our collaboration with Siemens underscores a shared vision of driving AI-powered innovation and operational excellence across industrial ecosystems. By focusing on robust solutions such as Machine & Line Simulation and IIoT Technology, we are empowering industries to achieve greater agility, actionable insights and measurable business outcomes.”
Suprakash Chaudhuri, Head of Digital Industries, Siemens, said, “At Siemens, we believe that partnerships are the cornerstone of the digital transformation journey for Indian enterprises. By combining deep domain expertise with cutting-edge digital solutions, we can co-create scalable, future-ready innovations that empower industries to thrive in a rapidly evolving world. We are delighted to welcome LTTS as our Solution Partner and look forward to shaping the future of digital transformation together.”
Kinetic India Rolls Out Range-X LFP Battery From Ahilya Nagar Facility
- By MT Bureau
- September 25, 2025

Kinetic India, part of the Kinetic Engineering Group, has rolled out the first unit of its LFP (lithium iron phosphate) Range-X battery from the production line at its Ahilya Nagar facility.
The Range-X LFP battery is powering the company’s recently launched Kinetic DX EV electric scooter. The company shared that the Range-X LFP batteries are designed to be longer, safer & superior, and are equipped with a smart Battery Management System (BMS) to optimise performance, extend lifecycle and ensure consistent reliability.
Ajinkya Firodia, Vice-Chairman, Kinetic India, said, “These first batteries rolling off our production line represent more than just a milestone for Range-X, they signify the backbone of the Kinetic DX EV and the next wave of clean mobility in India. With AIS 156 certification, Range-X delivers on its promise of combining durability, safety, and sustainability in every battery we produce.”
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