Conceived as pure electric mobility, the new car will redefine the Sports Activity Vehicle (SAV) concept. The newly developed, precise and minimalist design of the BMW iX is representative of a trailblazing generation of cars poised to redefine the driving experience, the feeling of space inside and the relationship between vehicles and those on board.

The BMW iX is created to provide quality of life and wellbeing for drivers and passengers. The vehicle harnesses the latest innovations in the fields of electrification, automated driving and connectivity to deliver a mobility experience which puts people more than ever at its heart. The clear and minimalist design of the car’s exterior showcases a new form of mobility geared squarely to the needs of the vehicle’s occupants. In contrast, the interior design offers those on-board innovative options for using the time during a journey enjoying relaxation, safety, security, and a new form of luxury in the process.

The concept and design of the BMW iX are rooted in an all-embracing approach to sustainability. It is reflected in the areas such as optimised aerodynamics, intelligent lightweight design and extensive use of natural and recycled materials that help to create a cutting-edge sense of luxury and comprehensive feeling of wellbeing on board.

The car comes with the fifth generation of BMW eDrive technology – which encompasses the two electric motors, power electronics, charging technology and the high-voltage battery which guarantees exceptional efficiency and long-range. The power unit is manufactured using sustainable materials without the use of critical raw materials like rare earth elements, and by the most recent calculations will develop maximum output of more than 370 kW. This unit will be enough to power the car from 0 to 100 km/h (62 mph) in under 5.0 seconds. At the same time, the vehicle’s apparent aim is to post an exceptionally low combined electric power consumption figure for its segment of less than 21 kWh per 100 kilometres (62 miles) in the WLTP test cycle.

The BMW iX comes with a new charging technology that enables DC fast charging at up to 200 kW. This technology allows the vehicle to be charged from 10 to 80 percent of its full capacity in under 40 minutes. Ten minutes charge can feed enough energy into the battery to increase the car’s range by more than 120 kilometers (75 miles). On a standard Wallbox at 11 kW, the high-voltage battery can be charged from 0 to 100 percent in less than eleven hours. The batteries in the car are designed as a part of a long-term resource cycle, making it exceptionally easy to recycle. Besides, the power used to produce the cells, and the high voltage battery comes exclusively from renewable sources contributing to an eco-friendly future.

The new technology toolkit making its debut in the car has computing power in the areas of automated driving and digital services, 20 times more than the previous models. As a result, around double the amount of data from vehicle sensors can be processed than was previously possible.

Talking about the technology and the computing power of the car, Frank Weber, Member of the Board of Management of BMW AG said, “We are setting new industry standards with the technology in the BMW iX”. The iX has more computing power and more robust sensor technology that will help in new and improved automated driving and parking functions and using the high-performing fifth-generation electric drive system.

The kidney grille at the front has been completely blanked off and converted into an intelligence panel. The camera technology, radar function and other sensors are integrated seamlessly into the grill behind a transparent surface. The grill has reinvented itself as an innovative and multifunctional high-tech interface for the advanced driver assistance systems which paves the way for automated driving. Developed and produced at BMW’s LuTZ lightweight design and technology centre the kidney grille presents a technological showcase for intelligent mobility. Also, the material used to make the intelligence panel on the kidney grille is self-healing.

Like the kidney grille, all the technologies are subtly located on the car. For example, an array of sensors and cameras are discreetly placed around the vehicle to help with automated driving. The filler neck for the windscreen washer fluid is concealed under the BMW logo on the bonnet. The rear-view camera has been integrated into the BMW logo on the tailgate. Technology stays in the background and only becomes apparent as and when the relevant functions are called into action.

The exterior design of the car features the slimmest headlight units ever on a series-production model from the carmaker. The flush-fitted door handles, the frameless side windows, the tailgate – which has no separation joints and extends across the whole of the rear and the likewise extremely slim rear lights carry forward the minimalistic theme.

On the inside the newly developed seats with integral head restraints and a vast electrochromic panoramic glass roof that imbibes the feeling of spaciousness and gives the cabin a luxurious lounge-like ambience. The all-new architecture of the car adds to the straightforward functionality that revolves around the needs and emotions of the driver and the passengers. The missing central tunnel adds to the open, airy feel while allowing extra legroom.

The interior involves shy technology, which makes previously visible functions hidden and creating stylish elegance. The technology represents the panels wherein the controls on the central console of the car are placed. It only becomes visible when it is needed making it intuitive to use rather than seeming overly complicated. The shy tech approach for the interior can be seen in several features, including speakers integrated out of sight, intricately styled air vents, heated surfaces and the discreet recessing of the Head-Up Display’s projector into the instrument panel, so it is almost invisible.

The BMW iX is expected to hit the market in late 2021, showcasing the best of vehicle maker to come in the future. The company plans to launch 20 plus fully electric cars shortly, and the use of sustainable material to build cars show its concern towards a greener and better tomorrow. (MT)

Comments (0)

ADD COMMENT

Link Copied!

Mumbai-headquartered SUV major Mahindra & Mahindra has upgraded its popular offering, the Scorpio-N Z8L variant, with Level 2 Advanced Driver Assistance Systems (ADAS) tech.

This will see the Scorpio-N Z8L variant coming with Forward Collision Warning, Automatic Emergency Braking, Adaptive Cruise Control with Stop & Go, Smart Pilot Assist, Lane Departure Warning, Lane Keep Assist, Traffic Sign Recognition and High Beam Assist features.

The ADAS tech will further enhance safety quotient for the Scorpion-N with exclusive features such as Speed Limit Assist and Front Vehicle Start Alert, marking a first for Mahindra ICE SUVs.

Furthermore, the company has also expanded the Scorpio-N line-up with the introduction of the Z8T variant at INR 2.02 million. The new variant will sit between the Z8 and Z8L variants. It comes with a compelling mix of premium features, including R18 diamond-cut alloy wheels, a 12-speaker Sony-branded audio system, front camera, front parking sensors, 6-way powered driver seat, electronic parking brake (EPB), ventilated front seats and an auto-dimming IRVM.

Comments (0)

ADD COMMENT

Link Copied!

Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has achieved a new milestone in its aftersales service. The company recorded servicing (free and paid) over 2.45 million vehicles in May, the highest in a single month in its history.

The feat was achieved through the company’s vast network of over 5,400 service touchpoints.

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “This is the first time in the company’s history that we have serviced over 24.5 lakh vehicles in a month, an achievement that reflects scale, depth, and efficiency of the service network. It is a result of the tireless efforts of our service teams and dealer partners across the country.”

“Good quality aftersales service is critical to maintain vehicle health, leading to a delightful car ownership experience and strengthen customer retention. Even before we started mass sales of vehicles in India, our focus was on building a robust service network, a foundation that continues to support us as we expand our business further. Going forward, we aim to expand our service touchpoints to 8,000 by FY 2030-31 and introduce innovative formats to cater to the requirements of diverse customer needs. This will help in our EV launch as well. We are preparing 1,500 EV enabled service workshops covering over 1,000 cities with specially trained manpower and special equipment to extend all EV related support to our customers,” he said.

Maruti Suzuki India has through its dealer partners introduced several innovative and industry-first service formats, to address the smallest query to full-car service needs ranging from traditional brick-and-mortar workshops to mobile workshops. Over the years, it has also created a dedicated Quick Response Team (QRT) to provide emergency on-road assistance across the country.

Comments (0)

ADD COMMENT

Link Copied!

Mercedes-Benz India, the German luxury car brand, has announced a significant organisational change, effective from 1 August 2025, with the appointment of Brendon Sissing as the new Vice-President of Sales and Marketing. He will take over from Lance Bennett, who has moved to Mercedes-Benz Middle East as their Chief Financial Officer.

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, "We are excited to welcome Brendon Sissing as the Head of Sales & Marketing for Mercedes-Benz India. Brendon takes over the responsibility from Lance Bennett, who has joined Mercedes-Benz Middle East as the CFO. Brendon brings rich experience from the world of financing and insurance, as he successfully steered Mercedes-Benz Financial Service India, doubling its portfolio, driving record profit and business transformation, while elevating the integrated customer journey. We are confident Brendon will continue the growth momentum of Mercedes-Benz in this highly diverse and dynamic Indian luxury car market. We thank Lance for his immense contribution and wish them both, the very best in their respective new roles."

Brendon Sissing previously served as the Head of Mercedes-Benz Financial Services India, where he was instrumental in doubling the company's portfolio and achieving record profits. He is recognised for his strong advocacy of digital transformation and risk management, leveraging his expertise in credit risk to drive operational excellence. He has extensive experience within the Mercedes-Benz group, having worked with Mercedes-Benz Malaysia and Mercedes-Benz South Africa, leading Credit Operations in both markets. He also held roles in Credit Underwriting and Key Accounts at Daimler Mobility, Stuttgart, before joining Mercedes-Benz Financial Services India in 2022.

The German brand stated that under Sissing's leadership, Mercedes-Benz Financial Services India significantly enhanced customer journeys through integrated online and offline platforms. He is also noted for his passion for coaching and mentoring, fostering high-performing team environments. Sissing holds a B. Tech degree in Cost & Management Accounting from Technikon Pretoria, South Africa and a Diploma in Credit Management from the Institute of Credit Management. He is also a founding member of Mercedes-Benz Services Malaysia, established in 2012.

A South African national, Sissing has worked in various international locations, including Malaysia, South Africa, Germany and India.

Comments (0)

ADD COMMENT

Link Copied!

Honda Cars India has launched a new variant of its popular mid-size sedan, the Honda City Sport, adding a dynamic and youthful edge to the City line-up. Priced at INR 1.48 million (ex-showroom, Delhi), the City Sport is positioned as a limited-edition offering designed to appeal to style-conscious, spirited drivers.

The new variant will be exclusively available with a CVT automatic transmission and is offered in three colour options — Radiant Red Metallic, Platinum White Pearl, and Meteoroid Gray Metallic.

Sporting a blacked-out exterior theme, the car features a Sporty Black Grille, Glossy Black Shark Fin Antenna, Trunk Lip Spoiler and multi-spoke grey alloy wheels. Inside, the cabin gets an all-black treatment with red stitching, leather seats and ambient lighting for a premium, performance-inspired feel.

Under the hood, it retains the 1.5L i-VTEC petrol engine, delivering 121 PS and 145 Nm of torque, with a claimed fuel efficiency of 18.4 kmpl. The model also comes equipped with Honda Sensing, the brand’s advanced driver assistance suite.

Kunal Behl, Vice-President, Marketing & Sales, Honda Cars India, said, “The new City Sport has been crafted to meet the aspirations of young buyers who value individuality and a spirited driving experience. It embodies a perfect blend of sporty exterior and interior style, fun to drive performance and the everyday usability that Honda City is known for, at a price that makes it even more compelling.”

The City Sport is being positioned as a limited-unit, exclusive edition for customers seeking distinction in both design and driving dynamics.

Comments (0)

ADD COMMENT

Link Copied!