By T Murrali 

Taking much attention to the details to make the car more Indian, Honda Cars India Ltd (HCIL), has come out with its fifth generation Honda City in India. It was first introduced in India in January 1998. Now in its new avatar, the car that was launched recently, has retained its original authentic shape of the sedan while reinventing itself according to the needs and aspirations of its customers across India. Available in three grades V, VX and ZX, the price of the ASEAN NCAP 5-star rated car ranges from INR 10.9lakh to INR 14.65lakh.

Developed at Honda R&D Centre located in Tochigi, Japan following extensive market surveys in India, ASEAN countries and other markets for people’s driving needs and lifestyles, the new car has been introduced in both petrol and diesel, powered by ‘earth dreams technology’ range of BS-VI compliant powertrains.

The 1.5L i-VTEC DOHC petrol engine with VTC delivers 89 kW (121PS) @6600 rpm 145 Nm@1750 rpm torque, with quicker torque increase at lower engine speed. Mated with 6-speed manual transmission and the new 7-speed CVT (Continuously Variable Transmission) the vehicle offers fuel efficiency of 17.8 kmpl and 18.4 kmpl respectively.

Mated with 6-speed manual transmission the 1.5L i-DTEC diesel variant delivers 73 kW [100 PS] @ 3600 rpm power, 200 Nm @1750 rpm torque and fuel economy of 24.1 kmpl. Application of advanced exhaust gas after-treatment system with NSC (NOx Storage Catalyst) and DPF (Diesel Particulate Filter) has been done to meet the challenging target of particulate matter (PM) and nitrogen oxide (NOx) emission in case of diesel engines.

At the launch programme the Chief Engineer, Large Project Leader, Honda Motor Corporation, Satoru Azumi, said, failure was not an option as there was pressure of 1.3billion Indians in his mind. Honda equals City in India but the new Indian customers needed something more. “We decided that the new City should be able to stand out in traffic. Therefore, the design has to have presence. What we have created is an interior space that make the user feel more space than what is actually there. Innovation at Honda is about doing and creating things that are yet to be.”

The inspiration for the new City is ‘Standing on the edge,’ which is designed to stand out in the crowd. The character line with advanced lighting and sharp edge, presence of tyres, low centre of gravity and sleek cabin motion.

Child’s View

The process that the Honda team followed to design the car began with asking six year old children to draw their vision of a car; to their surprise all of them drew sedans. So the team started with recreating the child’s understanding of a car. For the exterior the team was guided by the concept of ‘Standing on the edge.’ The entire body is shaped with the sharp edge character line right from the front to the rear. The sharp horizontal character line on the sides of the car is inspired by Katana blade (a Japanese sword) designed on the concept of cutting edge light. The profile creates its signature presence during day and night as well.

The technique of using a lower and longer trunk for large size category sedan was applied to make the car look even longer, eventually making the City a fusion sedan. This was the ambition of the team. “I am really competing with six year old kids,” Azumi said.

Conceptualised to carry forward its legacy, deliver supremacy and exceed the previous benchmark by offering a superior value proposition to its customers, the new City has been expanded making it the longest and widest sedan in its segment. The car is 4549 mm in length (109mm more than earlier generation) and 1748 mm in width (53 mm more). The height of the new model stands at 1489 mm and wheelbase of 2600 mm.

For the interiors the design team followed Sokai (evacuation in Japanese parlance) concept that makes the surroundings easy to see while driving. It creates a cabin more open while being secure. The focus was to minimise visual noise so that there is no distraction for the driver. The front-hood invisible length has been reduced by 42 percent, improving visibility further.

For The Saree Clad Women

The graceful way of sitting by a saree clad woman is usually cross-legged. As the folds of the saree around the feet should not get crumbled, the design team created more legroom in the rear. In addition, it adopted a scooped out frame for the front seats to create additional space. This helped in increasing the foot space width by 26mm and 31mm in the forward direction. By adopting a new frame for the front seat, the rear seat legroom and knee clearance were expanded. Besides, it optimised the torso angle. Considering the hot and humid weather conditions in India the seats have been given breathable fabric.

Connected Services

To make it contemporary it takes a huge leap in Connected Car Services with Next Generation of Honda Connect available as a standard offering across all grades along with a 5-year free subscription. It is India’s first connected car with Alexa remote capability and is equipped with next-generation Honda connect with Telematics Control Unit (TCU) standard across all grades. It has over 32 features to provide a sense of safety, security, convenience and peace of mind for customers. By giving voice commands to Alexa, the cloud-based voice service from Amazon, customers can use 10 key features of Honda Connect to monitor and control their car from home. Hence, they can remotely access features such as car AC on/ off, door lock/ unlock, check fuel status, locate the car, and status from the car dashboard, for unparalleled comfort and convenience.

The new City comes with full LED headlamps with 9-LED array inline shell, integrated LED DRL, L-shaped LED turn signal and distinct Z- shape 3D wrap-around LED tail lamps with uniform edge light. It also has a one-touch electric sunroof, R-16 diamond-cut alloy wheels and shark fin antenna. In addition to the stylish exterior, its interiors are based on ‘Man Maximum Machine Minimum’ philosophy as it has enhanced knee room and legroom, rear-seat shoulder room, an ergonomically designed cockpit, multiple storage spaces and 506 litres of truck capacity.  

Safety 

To enhance safety the new car has been designed with Advanced Compatibility Engineering (ACE) body for self-protection while mitigating damage to other vehicles in the event of a collision. It offers a host of active and passive advanced safety features like six airbags system, ABS with EBD and brake assist, vehicle stability assist with agile handling assist, hill start assist, Honda lane watch camera, multi-angle rear camera, emergency stop signal, tyre pressure monitoring system, ISOFIX compatible rear side seats with lower anchorages & top tether, and immobilizer with anti-theft alarm.  

For the convenience of the users the car is equipped with an advanced smart key system with the walk-away auto-lock feature, remote engine start (in CVT) and keyless window remote operation, fully automatic climate control with max cool, click feel AC dials with red-blue elimination, rear AC vents with charging ports, driver seat height adjuster, LED map and rear reading lamps.

The ergonomically designed and thoughtfully laid instrument panel sports the 20.3 cm advanced touchscreen display audio which connects with Apple Car Play and Android Auto opening new ways of staying social and digital on the drive. The other features include 17.7cm HD full-color TFT meter with multi-function driver information interface with G-meter, digital speed and cruise control display, weblink smart connectivity, eight-speakers premium surround sound system, ambient lighting and LED interior lamps, steering-mounted paddle shifters for CVT.

Gaku Nakanishi, President & CEO, Honda Cars India, said, “Honda City has been our key pillar of business for more than 22 years, being one of the longest-running nameplates in the Indian automotive history. With cumulative sales of more than four million units worldwide, it has provided joy to almost eight lakh customers in India and many more aspiring to own the model. Each generation of the City has raised the bar on design, technology, quality, driving pleasure, comfort & safety, and has come with several industry firsts or segment-first features.” 

Rajesh Goel, Sr Vice President & Director, Marketing & Sales, Honda Cars India, said, “City customers have always been very discerning and want a car that is a class above the rest. Hence multiple ‘industry-first’ and ‘best in segment features’ for Styling, Connectivity, Safety and Convenience have been offered as standard from the entry V variant of the All-New City, setting a new benchmark for the segment.”

The new City is available five colour options - radiant red metallic, platinum white pearl, modern steel metallic, lunar silver metallic and golden brown metallic. It comes with three years of unlimited kilometres warranty as a standard benefit to the customer. Additionally, customers can opt for an extended warranty for an additional two years unlimited/limited kilometres for extra peace of mind. The car offers a low cost of maintenance with a service interval of one year/ 10,000km whichever is earlier.  

The fifth-generation car also offers a wide array of accessory choices to customers with wireless charger (with smartphone holder), front parking sensor with switch, legroom lamp, trunk spoiler with LED, front & rear bumper protector, Side airbag compatible seat cover, Door visor with chrome among many others. (MT)

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Honda Cars India has launched a new variant of its popular mid-size sedan, the Honda City Sport, adding a dynamic and youthful edge to the City line-up. Priced at INR 1.48 million (ex-showroom, Delhi), the City Sport is positioned as a limited-edition offering designed to appeal to style-conscious, spirited drivers.

The new variant will be exclusively available with a CVT automatic transmission and is offered in three colour options — Radiant Red Metallic, Platinum White Pearl, and Meteoroid Gray Metallic.

Sporting a blacked-out exterior theme, the car features a Sporty Black Grille, Glossy Black Shark Fin Antenna, Trunk Lip Spoiler and multi-spoke grey alloy wheels. Inside, the cabin gets an all-black treatment with red stitching, leather seats and ambient lighting for a premium, performance-inspired feel.

Under the hood, it retains the 1.5L i-VTEC petrol engine, delivering 121 PS and 145 Nm of torque, with a claimed fuel efficiency of 18.4 kmpl. The model also comes equipped with Honda Sensing, the brand’s advanced driver assistance suite.

Kunal Behl, Vice-President, Marketing & Sales, Honda Cars India, said, “The new City Sport has been crafted to meet the aspirations of young buyers who value individuality and a spirited driving experience. It embodies a perfect blend of sporty exterior and interior style, fun to drive performance and the everyday usability that Honda City is known for, at a price that makes it even more compelling.”

The City Sport is being positioned as a limited-unit, exclusive edition for customers seeking distinction in both design and driving dynamics.

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Maruti Suzuki India (MSIL), the country’s largest passenger vehicle manufacturer, has is celebrating the 20^th anniversary for its premium hatchback the Maruti Suzuki Swift.

It was in May 2005, the Swift marked its India debut, which at that time was amongst the most premium sporty hatchback available to customers, thus carving out a niche amongst its peers.

Over the years, the Swift has been updated with new design language and technology. In 2011, Maruti Suzuki India introduced lighter and agile 2^nd generation Swift, the 3^rd generation was introduced in 2018 and last year the Swift was introduced with the new Z-series engine in its 4th generation avatar.

Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India, said, “The Swift is an icon in its own right. Celebrated by over 3 million customers in India alone, the Swift is an expression of fun and freedom. The Swift has set new benchmarks over the years with every new model, improving on the inherent ‘fun-to-drive’ DNA. This ever so special nature of the Swift has ensured that nearly one out of every four Swift owners come back to buy another Swift. Today, it enjoys an admirable 31 percent market share in its segment, contributing to over 10 percent of MSIL sales. On this special 20-year anniversary, we would like to thank all our customers for their unwavering love for brand Swift.”

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Luxury carmaker Mercedes-Benz India has launched the EQS 580 4MATIC 'Celebration Edition’, an upgraded version of its flagship EQS 580 4MATIC sedan.

This special edition commemorates the brand’s growing success in the battery electric vehicle (BEV) segment, driven by high-end models and celebrates the EQS range’s position as a benchmark in luxury BEVs. The EQS boasts cutting-edge technology, including the ‘MBUX Hyperscreen’, opulent interiors and an industry-leading range for electric vehicles in India. The ‘Celebration Edition’ enhances rear-seat luxury, offering best-in-class comfort, space and an elevated experience for discerning customers.

Simultaneously, Mercedes-Benz inaugurated the ‘Atelier Experience’ at Sundaram Motors in Adyar, Chennai, expanding its premium retail network across key metros like New Delhi, Mumbai and Hyderabad. This facility underscores the brand’s commitment to bespoke luxury, featuring personalised consultations and modern retail concepts. Strategically located in an upscale neighbourhood with strong luxury customer presence, the 3,800 sq. ft. showroom spans a 7,500 sq. ft. plot, offering flexible displays for sub-brands like Maybach, AMG and G-Class. The design allows effortless brand element transitions, maximizing premium showcase impact.

Aligned with its ‘go to customer’ strategy, Mercedes-Benz is expanding into emerging mini-metros, planning 30 new or upgraded luxury touchpoints in 2025, with 19 set to launch in the next five months. This initiative reinforces the brand’s focus on accessibility and elite retail experiences.

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, "We are excited to launch the EQS 580 'Celebration Edition' alongside our strategic network expansion in Chennai. This dual announcement exemplifies Mercedes-Benz's deep commitment to uphold both product excellence and customer experience. The EQS 'Celebration Edition' signifies growing customer interest in our top-end BEVs, as we continue to outpace the market growth, regularly upgrading our luxury BEV portfolio. Our BEV growth is strongly driven by demand for top-end BEVs comprising EQS sedan and SUV, EQS Maybach SUV and the G 580 with EQ Technology. Similarly, qualitative network expansion demonstrates our customer commitment beyond luxury products, introducing boutique luxury experiences in established metropolises like Chennai.

“After the highly exclusive Maybach Lounge in Hyderabad, the G-Lounge in New Delhi, we are now introducing the bespoke ‘Atelier Experience’ in Mumbai and in Chennai, where discerning customers can configure their cars with MANUFAKTUR range of customization options. Hyper-personalisation is an emerging trend at the top-end luxury segment, and with exclusive Maybach Kit and G-Class Kit comprising physical material samples combined with state-of-art online configurator, customers can have a physi-digital experience, while configuring their personalised top-end Mercedes-Benz car.”

Sharath Vijayaraghavan, Executive Director, Sundaram Motors, said, “We are extremely proud of our association with Mercedes-Benz known for its innovation, Leadership & Strong Legacy. With both brands having vintage over 100 years, the shared values of both the companies have paved the way for such formidable partnership of 25 years with several more years to come. Our eleven facilities are designed for customer convenience, and our eleven Sundaram Signature Service offerings provide flexible support to meet any additional customer requirements.”

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Vietnamese automotive brand VinFast has announced its collaboration with Global Assure to strengthen its customer service network across India. The automaker aims to strengthen its aftersales service network before formally introducing its products in the Indian market.

As part of the understanding, Global Assure will oversee the seamless delivery of essential customer care services, including a dedicated 24x7 call centre, nationwide Roadside Assistance (RSA), Mobile charging solutions and on-demand Mobile service operations. These services will be accessible to VinFast customers across the country, ensuring quick, reliable, and convenient support, anytime and anywhere.

Pham Sanh Chau, CEO – Asia, VinFast, said, “As VinFast is gearing up to launch its premium electric SUVs – the VF 7 and VF 6 in India market, this partnership underlines the brand’s commitment to ensure prompt, dependable and customer-focused support across the country. Global Assure’s strong capabilities and nationwide reach are well aligned with our commitment to quality, convenience and care. Together, we aim to establish a holistic and reliable electric mobility ecosystem in India that extends beyond our vehicles to offer true peace of mind for our customers.”

Manish Vij, Co-founder & CEO, Global Assure, said, “We are excited to be the trusted partner of VinFast’s customer support in India. With Global Assure’s extensive expertise in deep understanding of Indian customer needs and pan-India presence, VinFast customers can expect efficient response times and high-quality service making every journey smoother, safer, and more reassuring for VinFast owners.”

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