Kia Sonet Targets Young At Heart Indians
- By MT Bureau
- October 12, 2020

Kookhyun Shim, MD and CEO at Kia Motors India said “The aggressive pricing has been arrived at to bring delight and offer incredible value to the young and the young-at-heart customer of the Sonet. As our endeavour has been to ensure there is a Sonet for virtually all customers in this category, it is being offered with the widest choice in this segment.”
The SUV is available across 17 variants, including two petrol engines – Smartstream 1.2-litre four-cylinder and 1.0 T-GDi (turbocharged petrol direct injection), and two 1.5-litre CRDi diesel engine (WGT & VGT configurations). Available in two trim levels - Tech Line and GT-Line, the car comes with five transmission options - five- and six-speed manuals, an intuitive seven-speed DCT, six-speed automatic, and a new six-speed Smartstream intelligent manual transmission (iMT). A technological breakthrough from the company the iMT offers fatigue-free driving thanks to the absence of a clutch pedal, yet the same driver control as a conventional manual transmission. For the first time in this segment, the 1.5 CRDi diesel motor is also available with a six-speed automatic transmission.
According to Ho Sung Song, President and CEO, Kia Motors Corporation, the company has already grabbed a six percent market share in the passenger car segment in India. With the launch of the Sonet, the carmaker aims at becoming the segment leader not only in India but globally and make Kia the brand of choice. “With its aggressive and modern, design language, quantum-drive dynamics, and an array of the latest high-tech features, the Sonet puts an exclamation point on our ambition to make Kia the brand of choice, especially among millennial and Gen Z consumers. The Sonet fills a need in the growing SUV market,” said Song.
The interiors of the Kia Sonet is designed to offer comfort and luxury at the same time, with a well laid-out, easy-to-use connected infotainment and cluster interface along with high-quality materials all around. Despite compact exterior dimensions, the interior of the Sonet offers ample, ergonomic space for all the passengers. In addition to this, the Sonet comes loaded with multiple segment-first features offering complete comfort, convenience, safety and optimum driving pleasure to customers.
Design
The design team travelled to India before the project started and it discovered many elements that it implemented in the Sonet, said Karim Habib, Senior Vice President and Head at Global Design, Kia Motors Corporation. “The Sonet is inspired by the young, passionate and dynamic culture that you find in India. We were inspired by traditional architecture and the modern architecture that you find in the big cities in India. The silhouette, the presence of the vehicle, has a lot to do with what we believe the young people and young at heart in India would like to have. Other small details like material, light and colour that is very important in India,” said Habib.
The first thing anyone would notice is the distinctive bold profile of the car. Inspired by the baby elephant, the Sonet is compact but powerful. The car has got a powerful presence with long hood and bumper and powerful stance. It has black A-pillars that allow the dynamic silhouette for the hood to seem longer for such a compact car. “When you look at the car and look at the baby elephant, we see the link and believe power is visible from the inspiration to design,” added Habib.
At the front, the brand’s signature design trait – the Kia’ tiger-nose’ grille – is reinterpreted to suit the car’s personality. The company tries to evolve the tiger-nose grille to a bit more power with a tusk-like feature to it. The headlamps look like a tiger eye-line that gives a powerful concentrated look in daytime and night. Flanked by ‘heart beat’ LED DRLs and stylish front skid plates below, the wild nature of the car comes alive. Within the tiger-nose grille, with its classy chrome and diamond knurling pattern, is the distinctive grille mesh featuring a three-dimensional geometric design inspired by India’s iconic step-wells. The grille mesh design pays respects to India’s historic strengths in sophisticated mathematics, science and architecture.
At the rear, ‘heart beat’ LED tail lamps and its unique reflector garnish give the car even more significant presence and impart a wider look. “At the rear too, Kia tries to create the same sense of power, and that’s why the car feels very wide for a compact car as it is and that’s why we have the wrapped -round glass that gives the car lot of width. The signature of the tail lamp is similar to the front and has a very continuous feature to it and gives it a lot of widths,” said Habib. Additional highlights at the rear include a sporty dual muffler design and diffuser fin rear skid plate.
For the interior, the company emphasises on keeping it natural and intuitive and establishing a strong emotional connection in the car. To appeal to young-at-heart and always-connected consumers, the Sonet offers a sophisticated and lively cabin with a smooth, flowing dashboard. The 10.25-inch (26.03 cm) HD touchscreen with infotainment and navigation system at the centre on the dashboard has 57 connected car features. The 4.2-inch (10.66 cm) instrument cluster gives turn-by-turn navigation instructions, Highline Tyre Pressure Monitoring System (TPMS) and drive mode and traction mode selection. The double-layer AC vents are ideal for the Indian weather. It also offers Kia’s UVO ‘connected car’ technology, Bose speakers, LED Sound Mood Lighting, a wireless smartphone charger with cooling function and Smart Pure Air Purifier with virus protection.
“On the technology front, we offer many futures for our customers, including intelligent manual transmission, an air purification system that is the world’s first just mention a few. We make sure that our customers will benefit from the latest for their life at the very beginning as soon as we launch the model. I promise that there will be much more excitement in future from Kia for the Indian market,” said Lorenz Glaab, VP and Head of global product management, Hyundai Motor. He also added that in the future, it is not the ecosystem that will be built around the car, but the car will be part of the ecosystem of each customer. (MT)
- Mahindra & Mahindra
- NU_IQ
- Vision.S
- Vision.T
- Vision.SXT
- Vision.X
- R Veluswamy
- Pratap Bose
- HEARTCORE
- Nalinikanth Gollagunta
Mahindra Unveils 4 New Concepts On NU_IQ Platform, Targets Global Play Starting 2027
- By MT Bureau
- August 15, 2025

Mumbai-headquartered automotive major Mahindra & Mahindra has unveiled its new modular, multi-energy NU_IQ platform, which it shared will serve as the foundation for a new generation of SUVs set to enter production from 2027.
The company has previewed the platform’s capabilities through four concept vehicles – Vision.S, Vision.T, Vision.SXT and Vision.X – which it claims will ‘disrupt’ the premium SUV space in both domestic and international markets.
The NU_IQ platform has been engineered to deliver flexibility across multiple vehicle types and markets. It can accommodate a range of body styles (top hats), different powertrains including internal combustion engines and electrified systems, as well as both front- and all-wheel-drive layouts. It is also designed for global deployment, supporting both right-hand-drive and left-hand-drive configurations.
Whilst, the complete product specifications are set to be announced closer to the launch, Mahindra has given a glimpse of what one can expect from the platform. These includes–
- Command seating paired with optimised driving dynamics for comfort and control
- Flat-floor architecture, enabling what Mahindra says will be the first production flat-floor ICE SUV
- Lightweight structure meeting stringent safety standards
- Generous cabin space with class-leading boot capacity
- Next-generation integrated domain electronics architecture (NU_UX) for advanced connectivity and user experience
The company shared that the platform has been developed to remove compromises typically faced by SUV buyers, offering premium features in a wider range of models.
R Velusamy, President – Automotive Business (Designate), Mahindra & Mahindra, and Managing Director, Mahindra Electric Automobile said, “NU_IQ is a strategic blueprint for the future of Mahindra SUVs globally. With its modular, multi-energy architecture, it gives us the flexibility to innovate across multiple top hats and powertrains whilst staying true to our SUV DNA. Designed to resolve paradoxes, NU_IQ forms the foundation for our next generation of SUVs. It marks a bold step and the start of a new era that frees customers from compromises and puts truly desirable, premium core SUVs squarely in the mainstream.”
The four concept models also mark the evolution of Mahindra’s ‘HEARTCORE’ design philosophy, created jointly at the Mahindra India Design Studio (MIDS) in Mumbai and Mahindra Advanced Design Europe (MADE) in Banbury, UK.
Pratap Bose, Chief Design & Creative Officer – Auto & Farm Sectors, Mahindra & Mahindra, said, “The NU_IQ SUVs, designed at our Global Design studios in Mumbai and Banbury, represent the start of a new chapter of our HEARTCORE design philosophy. They build on the central tenet that great design should create an emotional bond between people and their vehicles while re-imagining it for a new future. Based on the theme ‘Opposites Attract’, where the juxtaposition of contrasting elements creates an expressive new design language, these concepts promise to shape experiences that inspire adventure, confidence, and connection on any terrain, anywhere in the world.”
Each concept reflects a distinct personality – from the ‘Born Iconic’ ethos of the Vision.T and Vision.SXT to the ‘Sporty Solidity’ of the Vision.S and the ‘Sculptural Athleticism’ of the Vision.X. All four have been engineered at Mahindra Research Valley in Chennai.
Global Play
Mahindra plans to introduce production versions of these vehicles starting in 2027, with a strategy to target both domestic and export markets. The company is positioning these SUVs in the premium segment, aiming to redefine the customer experience in India while also expanding into left-hand-drive markets overseas.
Nalinikanth Gollagunta, CEO – Automotive Division, Mahindra & Mahindra, and Executive Director, Mahindra Electric Automobile, said, “NU_IQ blends innovation, global design and advanced technology to disrupt the white spaces in the automotive industry in India and internationally across Right-and-Left-Hand-Drive markets. The four concepts we are showcasing here offer a bold preview of what’s to come. They usher in a new no-compromise era of mobility and give freedom a new meaning.”
With the NU_IQ platform, Mahindra is signalling a significant shift in its approach to product development, combining modular engineering, scalable technology and a global design language to address evolving consumer demands. The company’s 2027 roll-out is expected to be one of its most ambitious launches yet, marking its intent to strengthen its standing both at home and abroad.
Mahindra Unleashes The Dark Knight: A Limited-Edition BE 6 Batman SUV
- By MT Bureau
- August 14, 2025

Mahindra has unveiled a new, highly limited edition of its BE 6 Electric Origin SUV, drawing inspiration from Christopher Nolan's acclaimed The Dark Knight Trilogy.
In a collaboration with Warner Bros. Discovery Global Consumer Products, the automaker has created a 300-unit limited-run vehicle that is being positioned as a unique collector's item, merging a passion for cinema with cutting-edge electric mobility and is priced at INR 2.77 million.
The BE 6 Batman Edition is far more than a simple re-badge. It is a meticulous reinterpretation of the vehicle, designed to evoke the aural and visual essence of the Caped Crusader's world. This special edition features an exclusive Custom Satin Black finish, complemented by Alchemy Gold-painted suspension and brake calipers, which provide a striking contrast and a touch of luxury. The Bat emblem, as seen in The Dark Knight Trilogy, is discreetly yet pervasively incorporated throughout the vehicle, from the hub caps and front quarter panels to the rear bumper and an illuminated 'Infinity Roof'. Even the welcome lights project the iconic symbol onto the ground.
Pratap Bose, Chief Design & Creative Officer at Mahindra & Mahindra, said, "The BE 6 has always been about boldness and forward thinking. With the Batman Edition, we wanted to go further — to create something so personal, so visually arresting, that owning it feels like owning a piece of cinematic history. We’ve obsessed over even the smallest detail, so that every time you look at it, you discover something new.”
Inside, the exclusivity continues with a brushed Alchemy Gold plaque on the dashboard, individually numbered to highlight the car's rarity. The cabin is upholstered in suede and leather with gold sepia accent stitching and an integrated Bat emblem, creating a rich and tactile experience. Gold accents are also found on the steering wheel, in-touch controller, and the custom key fob. For a truly immersive experience, the car features a Batman Edition welcome animation on the infotainment display and even custom Batman-inspired exterior engine sounds.
Vikram Sharma, Senior Vice-President at Warner Bros. Discovery Global Consumer Products, APAC, said, “Batman is more than a pop-culture icon – he represents innovation, resilience, and an unyielding drive to push boundaries. This collaboration brings that spirit to the road in a bold, electric way. With this limited-edition range, fans in India can now experience the thrill of Batman every time they drive. It’s a collector’s statement on wheels.”
The BE 6 Batman Edition is based on the top-of-the-range 79 kWh variant, ensuring that its performance is as impressive as its styling. Bookings for this highly sought-after vehicle will open on 23 August, with deliveries beginning on 20 September, in a nod to International Batman Day. This limited-run SUV is not merely a mode of transport; it is a tangible piece of pop culture history, reserved for those who want a story behind their steering wheel.
Renault India Opens new’R Store In Vijayawada
- By MT Bureau
- August 14, 2025

Renault India, one of the leading passenger vehicle manufacturers, has inaugurated its new’R store in Vijayawada, Andhra Pradesh un,der its ‘renault. rethink.’ transformation strategy.
Francisco Hidalgo, Vice-President Sales & Marketing, Renault India, said, "Andhra Pradesh is a priority market for us with the encouraging response our products have received in the state. The opening of the new’R store in Vijayawada is a step forward in scaling up our business expansion under the renault. rethink. strategy, which focuses on delivering outstanding customer experiences while showcasing Renault’s global brand values tailored to local aspirations. As we continue to expand our footprint, we intend to set new benchmarks in automotive retail.”
The new facility is spread across 21,720 sqft, with a total showroom area of 5,400 sqft, with a dedicated five car display and delivery bay area.
The new’R store features Renault's New Visual Identity (NVI), featuring a sleek black façade and an updated logo designed in line with global standards.
Citroen India Unveils New C3X Range With Enhanced Features At INR 525,000
- By MT Bureau
- August 12, 2025

Stellantis-owned Citroen India has launched the new C3X, an updated version of its popular SUV at introductory prices starting INR 525,000. The move is part of the company's ‘Shift Into the New’ strategic plan.
The new model comes with 15 new features designed to improve comfort, safety and convenience while maintaining its position as an accessible vehicle in its segment.
A standout new feature is the Proxi-Sense Passive Entry and Push Start system. Unlike conventional keyless entry, this technology automatically unlocks the car when the key is nearby and locks it as the driver walks away, offering true hands-free convenience. The C3X is also claimed to be the only SUV in its class to offer Cruise Control with a Speed Limiter, which is designed to make long motorway journeys more comfortable.
Additional enhancements include:
- An auto-dimming interior rear-view mirror for reduced glare.
- The HALO 360-degree camera system with seven viewing angles for improved visibility.
- Upgraded LED Vision projector headlamps and fog lamps.
- A comprehensive safety suite that now includes six airbags and a perimetric alarm system.
The new C3X maintains the distinct SUV-inspired design of the original model, with a 180mm ground clearance and a compact turning radius of 4.98m, making it suitable for both city and highway driving. It is available with two engine options: a 1.2L PureTech 82 naturally aspirated engine and a 1.2L PureTech 110 Direct Injection turbo engine. The turbo model can go from zero to 100 kmph in under 10 seconds and has an ARAI-certified fuel efficiency of 19.3 kmpl.
Inside, the car features a best-in-class cabin with a spacious 2,540mm wheelbase and theatre-style rear seating. The 26cm Citroen Connect Infotainment System offers wireless Apple CarPlay and Android Auto. A new tropicalised automatic air-conditioning system is also included, which has been specifically designed to cope with India’s hot climate.
Shailesh Hazela, MD & CEO, Stellantis India, said, "With Citroen C3 range starting at the aggressive introductory price of INR 525,000, we’re redefining what value means in this segment. This is not just about affordability – it’s about delivering aspirational features, smart design, and robust performance at a price point that truly resonates with Indian customers. Living by the ethos of the brand – ‘For everyone like no one’ – we’ve pushed for even greater localisation to ensure the best value, lowest cost of ownership, and a product that feels truly made for India."
Kumar Priyesh, Business Head & Director – Automotive Brands, Stellantis India, said, “The New Citroen C3X represents our commitment to delivering premium features and meaningful innovation in a package that’s distinctly Citroen. With Proxi-Sense entry, Cruise Control with Speed Limiter and HALO 360 Camera, we’ve created a SUV that understands your routine, simplifies it, and elevates every moment behind the wheel. These upgrades don’t just speak to what’s expected – they reflect our belief in delighting the Indian customer through thoughtful engineering.”
The new C3X is now available to book at all Citroen dealerships across India, with deliveries set to begin in the first week of September 2025.
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