Lucid Motors, a US-based electric vehicle manufacturer has unveiled the production details for the highly anticipated Lucid Air, a pure electric luxury sedan.

At the global web broadcast, ‘Dream Ahead’, Lucid Motors unveiled a new approach in automotive packaging called the ‘Lucid Space Concept’. This new approach leverages the miniaturisation of Lucid’s in-house developed EV drivetrain to optimise interior cabin space. The concept is central to the architecture of the Lucid Electric Advanced Platform (LEAP) upon which the Lucid Air, and forthcoming Lucid vehicles, will be built. It’s a holistic, clean-sheet approach to advanced EV construction, without using existing ‘off the shelf’ solutions so often seen in EVs from legacy automakers. Lucid motors claims that with improved electric motors and packaging of the entire electric powertrain, Lucid is able to reclaim that space for passengers and their comfort. This extends the philosophy of hyper-efficiency embedded in every facet of Lucid Air, from energy to spatial efficiency.

Taking Tesla head-on
With up to 1,080 horsepower available in a dual-motor, all-wheel-drive architecture, the Lucid Air is said to achieve quarter-mile times as quick as 9.9 seconds (402 metres in 9.9 seconds) on a consistent, repeatable basis. To date, it is the only electric sedan able to achieve a quarter-mile time under 10 seconds. The power of the Lucid Air is complemented by an available extended-range capability that achieves an estimated EPA range of up to 517 miles (832 km) on a single charge.

It is also being claimed that Lucid Air could recharge at 20 miles per minute (32 kms/minute) when connected to a DC fast charger. In real world conditions, this is speculated to be 300 miles (482 kms) from 20 mins of charging. The new in-house developed, compact 113kWh extended-range battery pack is a result of 10 years of experience and over 20 million miles of real-world testing. Lucid’s race-proven technology was developed through world’s leading electric racing championships and boasts of a custom Battery Management System (BMS), clever cell packaging and world-class energy density.

Sustainability meets luxury meets practicality meets safety
Lucid Motors lays claim that this electric vehicle is not just the most aero-efficient vehicle but also comes with one of the largest trunks in an electric car with storage capabilities in both the front and the rear compartments. 

The cabin comes with next-gen free-form displays which comes with a seamless way of interacting with the vehicle software and human-centric interface. It comes with a 34-inch curved Glass cockpit 5K display. a retractable central Pilot Panel sits in finger-tip reach of the driver and passenger for deeper control of the vehicle’s systems and functions. To complement the digital displays, several highly tactile, precision-milled physical controls are present, including ribbed turbines for steering wheel functions, a volume control roller, and alloy toggle switches for tuning climate settings.

Lucid Air’s advanced driver-assistance system (ADAS), Lucid DreamDrive, is said to be a first-of-its-kind platform combining the most comprehensive sensor suite on the market with a cutting-edge Driver Monitoring System (DMS), all standard on the Lucid Air Dream Edition. It is the first system of its kind to offer 32 sensors, covering vision, radar and ultrasonics, plus the world’s first standard high-resolution LIDAR in an EV, all working alongside the standard DMS and geo-fenced HD mapping to provide the safest possible approach to Level 2 and Level 3 driver assistance technologies.

Lucid Air’s headlamps are a Micro Lens Array system comprised of thousands of ‘light channels.’ Developed entirely in-house, this technology provides one of the brightest, most precise and advanced lighting systems. Digital steering of light direction is possible by digitally switching light channels in different directions.

Lucid has collaborated with Amazon to bring an advanced Alexa Built-In implementation directly into Lucid Air allowing the driver and the passenger to access navigation, calling, streaming media, smart home control, and adding items to a shopping cart or to-do list – all while keeping their eyes on the road and their hands on the wheel. The Lucid implementation of Alexa also provides an expanded set of localized vehicle control features of Lucid Air including HVAC, all with a simple voice command. When a driver uses Alexa there will also be visual support for commands via the Lucid Air’s Glass Cockpit display. Over time, the available feature set will continue to grow via Lucid’s built-in Over-the-Air (OTA) updates.

Beginning of the EV price war
The Lucid Air will be available initially in North America, offered in four model ranges:
-The Air, the starting point for the lineup, available in 2022 and starting below $80,000
($72,500 after USA federal tax credit)*
-The well-equipped Air Touring model, available late 2021, from $95,000
($87,500 after USA federal tax credit)*
-The fully equipped Air Grand Touring, available mid 2021, from $139,000
($131,500 after USA federal tax credit)*
-The all-inclusive, limited-volume Air Dream Edition, available spring 2021, at $169,000
($161,500 after USA federal tax credit)*

Check out the video on the global reveal here-

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Maruti Suzuki India, the country’s largest carmaker, has introduced the Victoris Aurum Edition Strong Hybrid to mark the first anniversary of the Victoris SUV, featuring an accessory kit priced at INR 22,990.

The launch follows the model reaching sales of 100,000 and 150,000 units within its initial year of production. The Aurum Edition incorporates copper-coloured inserts on the front, side and rear skid plates, along with revised wheel arch trim.

On the outside, it gets chrome garnishes across the front grille, fenders, bumpers, body side mouldings and door visors. Interior additions comprise all-weather 3D cabin mats, a 3D boot mat and a trunk sill guard.

Furthermore, the company has partnered with actor Shahid Kapoor to lead the promotional campaign for the variant.

Partho Banerjee, Senior Executive Officer – Marketing and Sales, Maruti Suzuki India, said, "Conceptualised as a ‘Got it All’ SUV for today’s dynamic young go-getters who ‘want it all’, the Victoris has truly won the hearts of buyers. As we celebrate its first anniversary, it’s worth noting that the Victoris has become the fastest-selling PV to clock both the 150,000- and 100,000-unit sales milestones, going on to achieve the highest sales for any car in India during its 1st year of launch. Recognising these extraordinary achievements, we are introducing the Victoris Aurum Edition Strong Hybrid, with tasteful enhancements that are sure to grab eyeballs and make this festive season feel all the more special for our valuable customers. Our association with Shahid Kapoor, for the new Aurum Edition is also sure to complement the Victoris’ contemporary appeal."

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Hyundai Motor India, one of the leading passenger vehicle manufacturers, has detailed the safety specifications and platform architecture for its upcoming Bayon SUV model ahead of its official launch in India on 26 October 2026.

Built on the Global K Enhanced Platform, the Bayon utilises a body structure comprising of 69 percent high-strength steel grades, integrating hot-stamped components across the front apron, dashboard, rear floor and side reinforcements.

The vehicle incorporates Hyundai SmartSense Level 2 Pro ADAS, providing 23 driver assistance features supported by three radar units and 12 parking sensors. Over 35 safety features are fitted as standard across all variants, including six airbags, electronic stability control, hill-start assist control, a tyre pressure monitoring system (TPMS) and ISOFIX child seat anchors.

The Bayon will be powered by a 1.5-litre MPi four-cylinder petrol engine producing 84.4 kW (115 PS) and 143.8 Nm of torque, paired with a six-speed manual or an Intelligent Variable Transmission. Exterior options will span 10 colour configurations across monotone, dual-tone, and matte finishes.

Tarun Garg, Managing Director and Chief Executive Officer of Hyundai Motor India, said, "At Hyundai, we believe that true innovation is meaningful only when it enhances the everyday experiences of our customers. With the Hyundai BAYON, we have combined a robust body structure, advanced safety technologies, and intelligent driver assistance systems to deliver a comprehensive safety experience. From its reinforced chassis and high-strength steel construction to Hyundai SmartSense Level 2 Pro ADAS, the BAYON is engineered to inspire confidence not only in challenging situations, but throughout every journey. This reflects our commitment to delivering intelligent mobility solutions that are safe, connected, and progressive for modern India."

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Japanese automotive major Mitsubishi Motors has commenced sales of the Pajero cross-country SUV in Thailand, serving as the initial market for the model’s international release.

The Pajero’s production takes place at the Laem Chabang facility operated by Mitsubishi Motors in Chonburi Province, which functions as a manufacturing hub for export operations.

Shipments to Australia and Japan are scheduled ahead of market releases in mid-December, followed by sequential introductions across approximately 100 countries and regions in the Middle East and Latin America starting in fiscal 2027.

The Pajero integrates four-wheel-drive capability with passenger car handling characteristics and positioning as a flagship offering.

Keisuke Kishiura, President and Chief Operating Officer, Mitsubishi Motors, said, "We are delighted to begin sales of the all-new Pajero in Thailand as the first market for its global rollout. Thailand is not only an important market for Mitsubishi Motors, but also a key hub for our production and exports. The all-new Pajero is a flagship model that embodies Mitsubishi Motors and is positioned among the top-tier cross-country SUVs in the Thai market. We will continue to deliver appealing products from Thailand to customers around the world and provide value that exceeds expectations."

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Param Automotive Group has inaugurated an upgraded dealership facility in Ahmedabad to mark its silver jubilee year.

Located at the site established in 2002, the facility spans 40,000 square feet and features display space for 18 vehicles.

The showroom includes customer lounges, delivery zones, accessory bays, test-drive areas and hospitality spaces to support vehicle sales and customer service operations.

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