Czech automaker Skoda Auto India, which recently announced its all-new compact SUV and has a string of product actions in its pipeline, wants to continue its focus on strengthening its network and customers as part of its ‘New Era’ in the country. 

After enhancing its digitalisation strategy, the brand has now announced the implementation of its new corporate identity in its physical assets like dealerships, service centres and other customer touchpoints.

Petr Janeba, Brand Director, Skoda Auto India said: “Together with making world-class cars, our efforts have always focused on offering a wholesome, all-encompassing and enriching experience to our customers, our families and our fans. Digitalisation is of course, one of the many ways we reach out to customers. Just as crucial is our consistency with our messaging, our design language, our identity and the face we present to our customers and all other stakeholders. We have been steadily and consciously implementing our brand’s New Corporate Identity in our communications and our marketing across 2023. Now, we are ready to take it to the next phase, which will include our dealerships and various customer touchpoints.”

New styling

Skoda Auto India states its new styling and typeface uses entirely new typography based on symmetry to convey solidity in combination with round shapes and borders conveying fluidity. The new corporate identity is a further extension of the ‘Modern Solid’ dictum dictating the brand’s designs and aesthetics since 2022. 

Moreover, Skoda Auto’s iconic Winged Arrow imagery will make way for the Skoda wordmark ensuring a unison in communication and imagery across all of the company’s customer touchpoints.

The new identity also allows signages in dealership premises the freedom to use the time of the day or night to alter the tone of illumination. The symmetrical and solid lettering lights up sedate Emerald Green in the day and vibrant Electric Green by night maintaining variety yet uniformity with the Skoda signature colours. This aesthetic extends into other finer details of the customer interface complex like the pylon, the dealer branding, the entrance portal and certain highlight walls within.

These changes the Czech automaker state is in line with a series of non-product evolutions and engagements undertaken by Skoda Auto India in its endeavour to enhance its reach and get closer to customers. 

Following the brand’s entry into the New Era with the announcement of its all-new compact SUV to make its world debut in India in H1 2025, Skoda Auto India also implemented a spate of digitalised strategies that led to a revolution in terms of customer engagement.

The company’s Skodaverse India platform, after witnessing the uptake of 128 Non Fungible Tokens (NFTs) in 128 minutes of its introduction, implemented the Skoda Gearheads membership programme enabling customers and fans to avail of premium merchandise, VIP treatment and other exclusive benefits. Skoda Auto India also marked 24 years since its incorporation in the country with a 24-hour sale on 24 March 2024 garnering 709 bookings exclusively through its digital platforms.

Localisation

The carmaker says India will become the fastest market to rebrand all its facilities with the new Corporate Identity. The implementation has commenced and the signages are as per Skoda Auto’s global standards, leveraging local expertise in manufacturing world-class signage elements. All customer touchpoints shall be ready with the new Corporate Identity in time for the launch of the new compact SUV planned in 2025. This will ensure a consistent customer journey. All dealer partners are actively participating in the rebranding process, to ensure quick implementation of the new Corporate Identity.

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German automotive luxury brand BMW India and BMW Motorrad India have opened pre-orders for the ‘100 Jahre Nurburgring’ edition vehicles to mark the upcoming 100th anniversary of the Nurburgring racetrack in 2027.

The limited collection includes five BMW M car models – the BMW M2 Coupé, BMW M3 Sedan, BMW M4 Coupé, BMW M5 Sedan and the BMW M5 Touring – alongside the BMW M 1000 R motorcycle. The release marks the entry of the BMW M5 Touring into the Indian market.

The edition models feature specific paint finishes in Nurburgring Green and Sapphire Black metallic with green accents, incorporating the ‘100 Years’ logo, Nurburgring since 1927 lettering and the Nurburgring circuit outline.

Exterior details include carbon fibre roofs, model-specific graphics and green wheel accents across select models, while the M5 Touring features a steel roof with custom stripes. Interior specifications across the car lineup include black leather with green and white stitching, door sills, carbon fibre trims, M Carbon bucket seats with individual upholstery, and an M Alcantara steering wheel with a 12 o'clock marker.

The BMW M 1000 R motorcycle features a painted fuel tank with the Nurburgring outline, an airbox cover with ‘one of 100’ numbering, carbon wheels with green accent stripes, an Alcantara seat with embroidered ‘100’ logos and black components for the rear swingarm and frame.

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Honda Cars India (HCIL), one of the leading manufacturers of passenger vehicles in the country, has announced its wholesales for September 2026.

The company reported total sales of 6,955 units, down 16 percent YoY, as compared to 8,296 units sold for the same period last year.

In the domestic market, the company sold 4,465 units, down 19 percent YoY, as compared to 5,503 units sold a year ago. On the exports front, the company shipped 2,490 units, down 11 percent YoY, as compared to 2,793 units last year.

Kunal Behl, Vice-President, Marketing & Sales, Honda Cars India, said, We are pleased to see positive sales momentum for the Honda City and Honda Amaze during the month. We are also gearing up for the launch of new Elevate, which will further strengthen our SUV offering with a refreshed and enhanced package. With the festive season underway and an exciting product introduction ahead, we look forward to building stronger momentum in the coming months.”

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Kia India, one of the leading passenger vehicle manufacturers, has reported its best-ever monthly wholesale performance of 32,017 units in September 2026, representing a 41 percent increase compared to 22,700 units sold last year.

For Q3 of CY2026, the company recorded sales of 89,259 units, reflecting a 38.5 percent growth over 64,443 units for the same period last year.

In terms of YTD (January – September 2026) cumulative sales reached 253,008 units, marking a 22.5 percent increase from 206,582 units reported during the corresponding period in 2025.

Kia India attributed the robust performance to healthy demand across its portfolio incuding Seltos and Sonet models, alongside contributions from the Carens, Carens Clavis, Clavis EV, Syros EV and Sorento, which is offered in diesel and hybrid powertrain options. The company's powertrain options now span petrol, diesel, CNG, hybrid, and electric configurations across its product range.

Atul Sood, Senior Vice-President of Sales and Marketing, Kia India, said, "Our strong performance in September and across the third quarter reflects the continued trust of our customers and the strength of Kia’s evolving portfolio. The Seltos and Sonet continue to be key contributors to our growth, while the strong response to the Sorento and Syros EV reinforces our strategy of expanding into new segments and powertrain categories in line with evolving customer aspirations. As mobility needs become increasingly diverse, we are focused on providing meaningful choice across conventional, CNG, hybrid and electric powertrains, supported by ownership solutions that address real customer needs. We remain committed to building on this momentum through distinctive products, advanced technologies and differentiated experiences designed around the needs of Indian customers."

At present, Kia India operates a retail and service network comprising 915 touchpoints across 425 cities, alongside 137 certified pre-owned outlets across the country.

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Toyota Kirloskar Motor (TKM), one of the leading passenger vehicle manufacturers, has reported its total wholesales of 28,218 units in September 2026, comprising 25,027 units sold in the domestic market and 3,191 units exported.

For the YTD period (January – September 2026), the automaker reported cumulative total sales of 294,914 units, representing an 8 percent increase compared to 272,824 units sold last year.

Domestic sales for the 9-month period rose 9 percent to 269,619 units, up from 247,081 units in the previous year, while exports reached 25,295 units, compared to 25,743 units a year ago.

Sabari Manohar, Executive Vice-President of Sales-Service-Used Car Business, Toyota Kirloskar Motor, said, "September witnessed continued customer interest across segments, supported by our focus on quality, durability and reliability. As we enter the festive season, we remain committed to strengthening customer engagement and working closely with our dealer partners to deliver enhanced mobility experiences and address evolving customer needs."

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