Volvo Cars Introduces Speed Limit And Care Key

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  • June 16, 2020
Volvo Cars Introduces Speed Limit And Care Key
Malin Ekholm

The company that has been under the ownership of the Zhejiang Geely Holding since 2010, has been pioneering in several safety aspects. From now onwards every new Volvo car will come with a limited top speed of 112mph (180kph), as the company Cars delivers on its promise made last year to introduce such a limitation and goes beyond regulation and legislation to help close the remaining gap to zero serious injuries and fatalities in traffic.

Apart from the speed cap, every Volvo car will now also come with a Care Key, which allows Volvo drivers to set additional limitations on the car’s top speed, for example before lending their car to other family members or to younger and inexperienced drivers.

Together, the 112mph speed limitation and Care Key send a strong signal about the dangers of speeding, underlining Volvo Cars position as a worldwide leader in safety. Both features illustrate how car makers can take active responsibility for striving to achieve zero traffic fatalities by supporting better driver behaviour.

Malin Ekholm, Head of the Volvo Cars Safety Centre, said, “We believe that a car maker has a responsibility to help improve traffic safety. Our speed limiting technology, and the dialogue that it initiated, fits that thinking. The speed cap and Care Key help people reflect and realise that speeding is dangerous, while also providing extra peace of mind and supporting better driver behaviour.”

The top speed limit has proven to be controversial since it was announced, with some observers questioning the rights of car makers to impose such limitations through available technology. Yet the company believes it has an obligation to continue its tradition of being a pioneer in the discussion around the rights and obligations of car makers to take action that can ultimately save lives, even if this means losing potential customers.

The problem with speeding is that above certain speeds, in-car safety technology and smart infrastructure design are no longer enough to avoid severe injuries and fatalities in the event of an accident. This is why speed limits are in place in most western countries, yet speeding remains ubiquitous and one of the most common reasons for fatalities in traffic. Millions of people still get speeding tickets every year.

Research shows that on average, people have poor understanding of the dangers around speeding. As a result, many people often drive too fast and have poor speed adaption in relation to the traffic situation.

Apart from speeding, intoxication and distraction are two other primary areas of concern for traffic safety and that constitute the remaining gap towards Volvo Cars’ vision of a future with zero traffic fatalities and serious injuries. It is taking action to address all three elements of human behaviour in its safety work, with more features to be introduced in future cars. (MT)

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    Mahindra SUV Sales See 28% Growth In April 2025

    Mahindra

    Mumbai-based automotive major Mahindra & Mahindra has announced its wholesales for April 2025 at 84,170 vehicles, a growth of 19 percent, including exports.

    The auto major sold a total of 52,330 SUVs in the domestic market, which was 28 percent higher than 41,008 SUVs sold for the same period last year. Commercial vehicle sales in the domestic market came at 22,989 units, which was 4 percent YoY. 

    Veejay Nakra, President, Automotive Division, Mahindra & Mahindra, said, “Building on the strong momentum of last year's performance, we began the year on a strong note in April by achieving SUV sales of 52,330 units, a growth of 28 percent and total vehicle sales of 84,170 units, a 19 percent growth over the same month last year. These numbers indicate the strength of our portfolio and customer offerings.”

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      JSW MG Motor India Sells 5,829 Vehicles In April 2025

      JSW MG Motor Windsor EV

      JSW MG Motor India, a leading passenger vehicles manufacturer, has announced its wholesales for April 2025.

      The company reported sales of 5,829 units, which was 23 percent higher over April 2024, when it sold 4,725 vehicles.

      Interestingly, the automaker's popular offering, the Windsor EV, has continued to be the top-selling electric passenger vehicle for the seventh month in a row.

      JSW MG Motor India's Windsor EV has now gone home to over 20,000 customers.

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        SUVs & Exports Power Maruti Suzuki India Sales in April 2025

        Maruti Suzuki Swift

        Maruti Suzuki India, the country’s largest carmaker, has reported its wholesales of 179,791 units in April 2025, marking a 7 percent increase compared to 168,089 units sold in April 2024. The growth was primarily propelled by strong performance in utility vehicles and a sharp rise in export volumes.

        Domestic sales, including passenger and light commercial vehicles, remained flat with 142,053 units, as compared to 140,448 units in April 2024. Within this, light commercial vehicles (LCVs) like the Super Carry saw a significant jump of 34.2 percent, with sales rising to 3,349 units from 2,496 units last year.

        In the passenger vehicle segment, SUVs such as the Brezza, Ertiga, Grand Vitara and others recorded a 4.4 percent increase, selling 59,022 units compared to 56,553 in the previous year. However, sales for Eeco declined by 5.2 percent, while the mini segment (Alto, S-Presso) saw a sharp 45 percent drop, falling to 6,332 units from 11,519 units. The compact segment, which includes high-volume models like the Baleno and Swift, grew by 8.1 percent, reaching 61,591 units.

        Sales to Toyota Kirloskar Motor rose sharply by 79.2 percent, from 5,481 units to 9,827 units, indicating a growing demand for cross-badged products.

        The standout performer was the export segment, which surged 26 percent to 27,911 units from 22,160 units in April 2024. This strong export growth helped bolster the company’s overall numbers despite weaknesses in domestic sub-segments.

        While some product lines such as the mid-size sedan Ciaz (-63 percent) continue to struggle.

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          Tata Motors Reports 72,753 Units Sold in April 2025; PV and CV Segments Show Decline

          Tata Motors

          Tata Motors reported total wholesales of 72,753 units for April 2025, reflecting a 6 percent year-on-year decline from 77,521 units in April 2024.

          The passenger vehicle (PV) segment, including electric vehicles, accounted for 45,532 units, down 5 percent from 47,983 units in the same month last year. Within this, domestic PV sales dropped 6 percent to 45,199 units, while international business (IB) sales rose significantly to 333 units, up from 100 units. Electric vehicle sales (domestic + IB) declined 16 percent year-on-year to 5,318 units.

          Commercial vehicle (CV) sales stood at 27,221 units, marking an 8 percent YoY drop from 29,538 units in April 2024. Domestic CV sales contracted 10 percent to 25,764 units, while CV exports (IB) grew 43 percent to 1,457 units. Key sub-segments like Small Commercial Vehicles (SCV) and pickups saw a steep 23 percent decline.

          Despite growth in certain categories like ILMCV trucks and passenger carriers, overall sales momentum was tempered across both PV and CV segments.

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