• Hero MotoCorp Launches Sales & Aftersales Services on WhatsApp

    April 15, 2021

    Hero MotoCorp launched its sales and aftersales services on the messaging application WhatsApp. Customers can utilise the service from an easy-to-interact menu-based chatbot that can be accessed 24*7 on the messaging platform, offering customers a seamle

  • Chetak Bookings Closed 48 Hours After Re-Opening

    April 15, 2021

    High demand coupled with supply concerns forced Bajaj Auto to cease accepting bookings for its electric scooter, Chetak, within 48 hours of re-opening. Bajaj re-opened the booking for Chetak in Bengaluru and Pune on the 13th of April 2021. The online boo

  • Ahoy Bikes Focuses To Create Aspirational Value

    April 11, 2021

    The Delhi-based bicycle-maker is a relatively new entrant in the Indian market. With Luminous bikes’ launch, Ahoy now intends to be a differentiator offering various aspirational values to customers. The company also plans to increase its dealer network

  • Honda CB350RS Too Little, Too Late?

    April 11, 2021

    Honda has launched the CB350RS, a retro road cruiser based on the recently launched H’ness CB350. This made-in-India motorcycle will go on sale around the globe. Aptly named RS (Road-Sailing), this 348.36cc Honda pays humble homage to the CB legacy dati

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